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    JTU396E Group Assignment 2021-2022

    Uploaded by

    Muhammad Irsyad Maheran
    This document outlines the guidelines for a group project assignment on developing a B2B e-commerce marketplace. It will contribute 20% to the final course grade. Students must form groups of 6-8 members to select a real B2B company and conduct a market analysis of the company's products/services. The 15-20 page report should include an introduction of the company, current industry situation, target customers, competitive advantages, pricing strategy, promotion strategy, segmentation, target market needs, supply chain, competition and barriers to entry. It should conclude with an entrepreneurial opportunity based on unmet customer needs. The report must follow APA style guidelines and be submitted both online and in hard copy to avoid plagiarism,

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    JTU396E Group Assignment 2021-2022

    Uploaded by

    Muhammad Irsyad Maheran
    26 views4 pages
    This document outlines the guidelines for a group project assignment on developing a B2B e-commerce marketplace. It will contribute 20% to the final course grade. Students must form groups of 6-8 members to select a real B2B company and conduct a market analysis of the company's products/services. The 15-20 page report should include an introduction of the company, current industry situation, target customers, competitive advantages, pricing strategy, promotion strategy, segmentation, target market needs, supply chain, competition and barriers to entry. It should conclude with an entrepreneurial opportunity based on unmet customer needs. The report must follow APA style guidelines and be submitted both online and in hard copy to avoid plagiarism,

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    JTU396E Group Assignment 2021-2022 (1)

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    This document outlines the guidelines for a group project assignment on developing a B2B e-commerce marketplace. It will contribute 20% to the final course grade. Students must form groups of 6-8 members to select a real B2B company and conduct a market analysis of the company's products/services. The 15-20 page report should include an introduction of the company, current industry situation, target customers, competitive advantages, pricing strategy, promotion strategy, segmentation, target market needs, supply chain, competition and barriers to entry. It should conclude with an entrepreneurial opportunity based on unmet customer needs. The report must follow APA style guidelines and be submitted both online and in hard copy to avoid plagiarism,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views4 pages

    JTU396E Group Assignment 2021-2022

    Uploaded by

    Muhammad Irsyad Maheran
    This document outlines the guidelines for a group project assignment on developing a B2B e-commerce marketplace. It will contribute 20% to the final course grade. Students must form groups of 6-8 members to select a real B2B company and conduct a market analysis of the company's products/services. The 15-20 page report should include an introduction of the company, current industry situation, target customers, competitive advantages, pricing strategy, promotion strategy, segmentation, target market needs, supply chain, competition and barriers to entry. It should conclude with an entrepreneurial opportunity based on unmet customer needs. The report must follow APA style guidelines and be submitted both online and in hard copy to avoid plagiarism,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    UNIVERSITI SAINS MALAYSIA

    SESSION 2021/2022

    JTU396E
    ELECTRONIC COMMERCE

    GROUP PROJECT
    B2B NET MARKETPLACE (CHAP 12)

    1
    The project assignment is a COMPULSORY part of the course and will contribute 20% to the
    final course score. It will therefore, require considerable efforts in time, input as well as critical
    thinking from each student. E very group m u s t work independently throughout the project work
    including: information searching, data treatment/analysis, material compiling and the final reporting.
    Each student within the group must work actively to contribute to the project work and report
    writing.

    Specific guidelines are listed as below:

    1. Students are to form groups with 6 - 8 members each with the a s s u m pt i o n of r u n n i n g


    o r s t a r t i n g a B2B E-COMMERCE business. Select a suitable company (dealing in B2B
    E-COMMERCE business) and develop a MARKET ANALYSIS on the products/services
    provided by the company. The analysis will help your company to understand the needs of
    the existing and target customers (B2B business customers) and why did they choose your
    product/service over your competitors.

    2. Prepare a REPORT on the market analysis. The report must include the INTRODUCTION
    that explains on the company and products/services selected and the reason for choosing the
    company and products/services. On top of that, please also describe the current situation of the
    industry related to the company and products/services chosen.

    3. The market analysis must include the following information:


    i. Target Customers (B2B Customer – NOT END CONSUMER)
    ii. The competitive advantages such as uniqueness (Unique Selling Proposition)
    iii. Push/pull factor of product selection
    iv. Pricing & Positioning Strategy
    v. Promotional Strategy
    vi. Online Marketing Strategy
    vii. Segmentation
    viii. Target Market
    ix. Market Need
    x. The reliable supply chain
    xi. Competition
    xii. Barriers to Entry
    xiii. Other related contents

    2
    4. Conclusion
    Based on the market analysis, CONCLUDE the report with explanation on the idea of
    entrepreneurial opportunity related to the value added and unserved needs.
    REPORTING

    A. The report should contain the following features:


    (a) Written in ENGLISH
    (b) Maximum 20 pages, minimum 15 pages excluding references and appendices
    (c) Margin (left 1.5, right, top and bottom 1)
    (d) Font Arial; Size 12
    (e) 1.5 spacing
    (f) Paragraphs
    (g) Justify
    (h) Page number
    (i) Table/Chart
    (j) Citation
    (k) References
    (l) Appendices

    B. Plagiarism

    Plagiarism is defined as the submission or presentation of work, in any form, which is not one's
    own, without acknowledgment of the sources. If a student obtains information or ideas from an
    outside source, that source must be acknowledged. Another rule to follow is that any direct quotation
    must be placed in quotation marks and the source immediately cited.

    Plagiarism is also defined as a copy of all or part of the work of other student(s) of current or
    previous batch of this university or another higher learning institution.

    The university's degree and other academic awards are given in recognition of the candidate's
    personal achievement. Plagiarism is therefore considered as an act of academic fraudulence and an
    offence against university discipline.

    C. Mode of Referencing

    Students are advised to incorporate proper academic modes of referencing. The normally
    acceptable mode of academic referencing is the American Psychological Association (APA) system.

    3
    D. Allocation of marks: 20/40 Coursework

    E. The report must be sent in 2 modes:

     Hardcopy with proper binding - send to PPPJJ office


     Softcopy – upload to e-learning portal in section assignment

    F. Report due date

    Due date to submit the report will be notified in the e-learning portal.

    NOTE: This link may help you to understand more on B2B ECOMMERCE
    https://www.mageplaza.com/blog/b2b-definitions-trends-examples.html

    Please do your own reading for an excellent assignment output.

    GOOD LUCK!

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