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Learning Journal Assignment Reflection 1

The learning journal assignment requires students to submit a 1,500 word journal entry by the last day of the 5th week analyzing and applying marketing communications concepts. Students must justify the importance of concepts for brand managers using in-class materials, readings, case studies and other academic sources, with proper referencing. The journal will be graded based on the quality and variety of examples, correct identification of contexts and interpretations, and critical analysis using relevant theory. The document provides guidance on structuring reflective writing in introduction, description, cause/effect, learning sections.

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Kim Nguyễn
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59 views

Learning Journal Assignment Reflection 1

The learning journal assignment requires students to submit a 1,500 word journal entry by the last day of the 5th week analyzing and applying marketing communications concepts. Students must justify the importance of concepts for brand managers using in-class materials, readings, case studies and other academic sources, with proper referencing. The journal will be graded based on the quality and variety of examples, correct identification of contexts and interpretations, and critical analysis using relevant theory. The document provides guidance on structuring reflective writing in introduction, description, cause/effect, learning sections.

Uploaded by

Kim Nguyễn
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Learning Journal Assignment

Overview
The objective of the learning portfolio is to test students’ ability to critically analyze and
apply marketing communications concepts discussed. It is expected that students will be
able to justify the importance of marketing communications concepts for brand managers.

Details
Each student has to submit ONE learning journals in the last day of Week 5 (11.59PM –
Friday) via instructed platform.
• Students are expected to study (1) in-class materials (i.e online videos, book
chapter(s), readings and references, and most importantly find and apply relevant
case study/example) and (2) other academic materials you may find them support
your hypothesis and argument.
• Students have to complete the journal through application of concepts and
theoretical frameworks to examples relating to session topics. Please use
appropriate referencing where applicable.
• Word limit: 1500 words +/- 10% (max).

Marking
The marks are assigned on the quality and the variety of marketing communications
examples and written work; assessed is the correct identification of a context and its
interpretation from different perspectives; as well as critical analysis using relevant theory
and concepts (qualitative effort).
How to write the learning journal

Use your responses to the prompts above in both the “Describe” and “Examine” sections
of this reflection template to create a thoughtful reflection/learning journal wherein you
articulate what you have learned from weekly sessions, readings or your own experience.

Thinking reflectively
Thinking reflectively involves:

• Thinking about what was done. Analyse the event by thinking in depth from
different perspectives. Use subject theory, reflective models and personal insight.
The critical evaluation you make of your and others’ actions should be applied to
future events.
• Thinking about what happened, what did and didn’t work, and what you think
about it.
• Critically evaluating what you would do differently in the future and explain why.

Writing structure
Non-academic reflective writing is usually unstructured – such as writing in a personal
diary, learning journal, or narrative for design development. You should structure your
reflective assignments. There are lots of ways to structure your reflective writing, but we
explore one example here.

Reflection usually has the following major components:

1. Introduction: the event, incident or topic


2. Description and problematisation of the event
3. Cause and effect of the critical event — don't write too much description at this
stage
4. Explain and critique what happened, what are you trying to resolve here, what
you have learnt and how you would move forwards
Writing example
This example of basic reflective writing can be split into three parts: description,
interpretation and outcome. See how the example paragraph is broken into these three
sections below the text.

Tips: Useful reflective vocabulary


Below are some words and phrases to help improve your reflective writing.

Description: You may need to talk about events, ideas or objects in your reflective writing.
You can use a range of vocabulary to describe these items so there isn't any specific
vocabulary for this section. You should use the present tense to describe your idea, theory
or model.

Interpretation: You can open personal statements with phrases like: 'For me', 'I found that',
'I felt that', or 'I believe...'. You also need to give your reasoning or evidence.

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