SEO Strategy

Examples:
9 SEO Techniques for
Online Growth
Did you know that 93% of all
online experiences start with
a search engine? That’s why
it’s critical you have a search
engine optimization (SEO) plan
in place. SEO is the process of
optimizing your site to improve
your ranking so you can drive
more valuable traffic.

If you don’t have an SEO If you want to learn more about

strategy in place, you’re likely to how to improve your marketing
fall short of driving the results strategy, join 150,000
you desire. marketers and subscribe to
Revenue Weekly!
On this page, we’ll share what
an SEO marketing strategy is,
what’s part of it, and nine SEO
strategy examples that you can
include as part of your results-
driven SEO plan.

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What is an
SEO Strategy?
An SEO website strategy is the
process of planning, optimizing,
and organizing your website to
help it rank better in search results.
A good SEO strategy will enable
you to match search intent better,
so you drive more credible traffic
and leads for your company.

What’s Part Off-page SEO: Off-page SEO

of an SEO involves elements that aren’t directly
on your site but affect your ranking.
Strategy? The most well-known ones are
backlinks. These elements, while not
Now that we’ve answered, “What on your website, impact where you
is an SEO strategy?” let’s review rank in search results.
the three main components that
make up one before diving into Technical SEO: The last component
SEO strategy examples: of SEO is technical SEO. Technical
SEO involves elements on the
On-page SEO: On-page SEO backend of your site that impact how
involves optimizations you do users experience the front-end of
on your site. You make changes your website, like your site’s speed.

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SEO Strategy
Examples:
9 Examples of
What a Good
When you look at your list of
generated keywords, you want

SEO Strategy to stick to long-tail keywords.

These are keywords that contain
Includes three or more words. Long-tail
keywords are great for your
So, you’re ready to dive into site because they drive more
finding the right search engine qualified traffic for your business
optimization strategies for due to their specificity.
your business.
Once you find relevant keywords,
To learn how to do SEO, check out you’ll want to integrate them
these nine SEO strategy examples
into your site. Integrate your
to develop a successful plan!
keywords often, but not too
often, as it can lead to keyword
Keyword Optimization
stuffing. Keyword stuffing
First is keyword optimization.
Keyword optimization is one of negatively impacts your ranking,
the most critical elements of so you want to ensure you don’t
an SEO marketing strategy overuse your keywords.
because keywords help determine
where your site appears in Optimizing On-Page Elements
search results. One of the most critical SEO
techniques is optimizing on-page

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elements. On-page elements impact
your site’s ranking because they
serve as signals to Google as to
whether your page is relevant to
someone’s search.

Here are some on-page elements possible. It will help you show both
you’ll want to optimize: visitors and search engines that
your page is relevant.
Title tags
Title tags are the first things users Second, you want to ensure you
see when they search. These tags stay within the limit for your title
tell them about the context of your tag. Title tags should be less than
page. People get a glimpse into 60 characters to ensure they don’t
what to expect from your page. get cut off in search results, which
is another reason to use your
keyword near the beginning versus
end of your title tag.

Finally, you’ll want to ensure you

Search engines also use your title create a title tag that’s engaging
tag to determine if your page is and catches your audience’s
relevant to search results, so attention. A title tag like “10 Photo-
you must optimize it to reach the Worthy Vacation Spots to Visit This
right people. Summer” will catch more attention
than a title tag like “10 Vacation
When you create your title tag, Spots to Visit.”
you’ll want to use your keyword as
close to the front of the title tag as

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Meta description want to optimize this element to
Along with your title tag, your meta ensure it’s memorable, so your
description is another critical audience can remember the URL
element in search results. The meta better and return to your page later.
description is a short blurb that tells
searchers what to expect on your
page. Think of it like a sneak peek It’s also essential to optimize
of your content. your URLs so search engines can
read them and further understand
how your page is relevant to
search results.
Your meta description tells search
engines what to expect too. It helps To create an optimized URL,
them determine if your page is integrate the keyword of your
relevant to search results. page into it. Don’t use random
numbers and letters, as search
When writing your meta description, engines and humans won’t
you want to ensure you’re staying understand or remember them.
within the 150-character limit, while Keep your URL simple, but also
also providing as much relevant ensure it provides your audience
information as possible. Be sure to with insight into your page.
include your core keyword too!
Improving the Backend
URLs Of Your Site
The last element we’ll mention for Next on our list of SEO strategy
on-page optimization are URLs. examples is improving the
URLs are a critical component of backend of your site.
your on-page optimizations. You

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while not visible, is critical to To start improving your site’s load
determining your site’s ranking. time, use Google PageSpeed
You need to have a website that’s Insights to gain insight into your
functional and operates properly site’s current load time.
to ensure your audience has a
positive experience. Google will then provide you
with helpful tips on how you can
Here are two search engine improve your site’s load time. If
optimization strategies you can you’re familiar with working on
use to improve the backend of the backend of your website,
your site: you can make these changes to
improve your website.
Speed up your site
The first step to improving the For people who aren’t familiar
backend of your site is to speed with backend coding, there’s
up your site’s load time. Users always page speed optimization
hate to wait for pages to load services from a digital
— 83% of users expect your marketing company. You can
website to load in three seconds have professionals, like those at
or less. WebFX, optimize your site to help
improve load times and increase
Since users expect sites to load your rankings in search results.
fast, Google wants to deliver
websites at the top of the search Make your site mobile-friendly
results that load quickly. If you More people are using mobile
don’t optimize your site’s load devices, so you need a site
time, you’ll miss the opportunity that delivers a proper mobile
to rank higher in search results. experience. If you don’t, you’re

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neglecting over 50% of the
Internet traffic that comes
from mobile users.

Additionally, Google uses a

mobile-first indexing system,
which means that your mobile-
friendliness influences your
site’s ranking.

So, how do you make your site

mobile-friendly?

The best way to create a mobile-

friendly website is to integrate
responsive design into your site.
Responsive design ensures that
your site adapts to whatever
device someone uses by scaling
it to the device.

Creating User-Friendly Pages

Next, our list of SEO techniques
focuses on user-friendly pages.

This element is one of the

essential elements of an SEO
strategy because it impacts how

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your audience interacts with your
site. If you don’t have a user-
friendly website, your audience
will leave your site.

Creating user-friendly pages will

help you rank better in search
results because users will spend
more time engaging on your
pages. When people spend more
time on your site, it sends a
positive signal to search engines
that your page is relevant, which 1. knowledgeable, but it often
helps you earn higher rankings. does more harm than good.
Your audience may not know
To help improve the user what the terms mean, which
experience, follow these can become overwhelming.
best practices: The best thing to do is to
avoid using any slang.
1 Break up the text on your
1.
pages into small paragraphs 3 Add visuals. While your
1.
of 2-3 sentences. Having information is critical,
shorter paragraphs of text your audience can easily get
helps increase readability overwhelmed if they
and makes it easier for your see blocks of text. Adding
audience to skim your content. visuals, like photos and
videos, can help break up text
2 Avoid jargon. Many people
2.
and make it easier to skim
believe jargon is a great
through your pages.
way to show they’re

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Creating Content short and low-quality articles.
Next on our list of SEO strategy Creating educational and high-
examples is creating SEO content. quality content will help you keep
Content creation is a critical leads engaged and help your site
component of an SEO website rank higher in search results.
strategy because it helps you
drive traffic to your site and keep If you want to learn how to do
people on your site longer. SEO effectively, you need to
focus on creating high-quality
You can create numerous types of and informative content. Better
content, including: content will lead to more traffic,
higher engagement, and better
• Blogs rankings for your business.
• Videos
• Infographics Building Links
• Guides As you learn how to do SEO,
• Ebooks
you’ll learn the importance of
• And more
building links.
You’ll want to use a mixture
of these content formats to Both backlinks and internal
keep your strategy fresh for links are critical elements of
your audience. an SEO strategy.

When you create SEO content, 1. 1 Backlinks are links to your

ensure its high-quality site from other websites.
and informative. These links help build
your site’s credibility and
It’s better to create 10 in-depth trustworthiness, as well
and high-quality articles than 100 as drive valuable traffic
to your page.

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 2 Internal links are links to other
1. Analyzing Your Competition
pages on your site from your As you gather up a list of SEO
site. These links help keep techniques, don’t forget to add
traffic on your site longer, as competitor analysis to your list!
well as help Google find and When you’re trying to earn better
index pages on your website. rankings in the search results,
it’s critical to know who you’re
So, how can you get started with competing against and how you
these two links? can outrank them.

For backlinks… Start by creating Whenever you want to rank for

valuable and relevant content. a keyword, search for that
If you have content that’s keyword on Google and see what
informative and helpful, you results come up. Look at who
have more opportunities to ranks for that keyword. Check
earn backlinks for your content out their pages and see what
because it’s high-quality and kind of information they cover
in-depth. You can reach out to on the topic.
industry authorities and invite
them to check out your content. When you look at a competitors’
pages, answer these questions:
For internal links… Use your
• How do they structure
current content to link to other
their page?
pages on your website. So, for
• Does the page include
example, if you were writing a
multimedia?
page about the top places to
• How long is their content?
travel in Pennsylvania and you
mention Gettysburg, you could • What does the page do well?
link to your other page, “Why • What is the page missing?
Visit Gettysburg, PA?” in the • What could I do better?
relevant section.

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It’s critical to answer these Does the page include multimedia?
questions so you can get an idea of Every page has photos of people
how to approach your content. You traveling, but they do not look
don’t want to copy your competition destination specific.
word-for-word, but you can look at
their articles for inspiration. How long is their content?
Most of the content pages are
So, for example, let’s say you’re around 1500 words.
a traveling company, and you’ve
decided to write an article about What does the page do well?
the top 10 places to visit on the The pages cover a lot of good
East Coast of the United States. locations, and the number structure
You check the search results to see makes it easy to find the different
what other companies write and destinations. They also have bright
answer these questions: visuals that are eye-catching.

How do they structure their page? What is the page missing?

Most of my competition’s pages are The page lacks some
structured with numbered lists with personalization. The photos are a
large paragraphs for each number. little generic and not relevant to
the locations listed.

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What could I do better?
For my page, I could use a
numbered list, but create smaller
paragraphs that make it easier
for readers to skim. I could also
introduce videos, as none of my
competitors have videos in their
articles.

Additionally, I could add

destination-specific photos to make
my audience feel more connected to
the locations.

As you can see here, answering

these questions helps you gain a
better understanding of what your
competition does, what you can
mimic, and where you can improve
your content to help it stand out.

Optimizing for Voice Search

Did you know that more than one
billion voice searches happen
each month?

If you don’t include voice search

optimization as part of your SEO

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strategies, you’re missing a valuable When you’re optimizing for
opportunity to help your business voice search devices, you want
reach more users. to ensure you’re optimizing for
the way people search verbally.
Voice search optimization enables From the query format to the
you to optimize your website for use of slang, you must keep this
verbal searches. information in mind when you’re
optimizing your site.
When it comes to optimizing for
verbal searches, you need to Monitoring and Optimizing
ensure that you optimize for the Another one of our SEO strategy
way people search verbally. examples involves monitoring
and optimizing your page. When
Verbal searching and typed you invest the time and effort to
searching are different — maximize your SEO strategies,
people search longer and more you don’t want it to go to waste.
grammatically proper queries with You must track your strategy’s
voice search. When users search performance so you can
verbally, they also phrase their optimize and adjust to get the
queries as questions. best results.

So, for example, if someone wanted Monitoring and optimizing

to find the best places to hike in are critical elements of an
Pennsylvania, they may type “best SEO strategy. They help you
places to hike in PA.” On a voice maximize your budget by
search device, however, they would adjusting your plan to ensure
likely search, “Where are the best
places to hike in Pennsylvania?”

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you’re getting the most from
your strategy.

When you monitor your SEO

strategy, you want to ensure
you’re checking metrics like:

• Traffic
• Bounce rate
• Pages per session
• Click-through rate (CTR)
• And more

By including monitoring as
part of your SEO marketing
strategies, you can adjust
to help your campaign
perform better.

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Create Your SEO
Strategy Today
After looking at these SEO strategy In the past five years, we’ve driven
examples, you can get ideas for over $2.4 billion in sales and over
how to create a strategy that 6.3 million leads for our clients.
drives results for your business.
Are you ready to help your
If you aren’t sure which SEO business grow with SEO?
marketing strategies are right for
you, WebFX can help. We’re a full- Contact us online or call us today
service digital marketing company at 888-601-5359 to speak with a
that specializes in SEO. We can strategist about our SEO services!
help you create a campaign that
enables you to drive results for
your business.

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