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Link to Vagabond 007's blog Highest Priority
Take action and add value ALWAYS USE AN UP SELL
to the world
The easiest and fastest way to
increase your profits TODAY
For most people, avoiding pain is a greater
motivator than gaining pleasure Use at point of purchase, when
People buy to either avoid the customer is in buying mode
People buy when the pain of the problem is
pain or gain pleasure
greater than the cost of the solution. "By the way, Mrs. Jones, we have a
special today for people who order the
Sell to their emotions but give them _______. If you wanted to, you could get
reasons to justify their purchase later on ______ for just $29.95 today...it's usually
People buy based on emotion $49.95. Should I ring you up for that?"
then justify it with logic
"Would you like to add a 2 liter
of Pepsi for just a dollar?"
Ironically, selling something they
need is often times difficult
"Because you bought _____, you
can save 20% off ______ right now."
This is why you see satellite dishes and
flat screen TV's in trailer parks
People buy what they WANT $90 purchase immediately
went to $140
Sell things people REALLY want, not
what YOU think they SHOULD want Up Sell That's an extra $50 for simply
telling me about the up sell
You don't buy gas because you like gas. You Examples I was also of f ered another
buy it because you want to drive somewhere up sell, cost would hav e
Actual Case - I was looking at a $90 pair of been $25, but I declined
Don't focus on what your product or shoes and right after I said "I'll take them"
Buying Motivators the saleswomen offered me a 2nd pair for
service is, focus on what it DOES But there is a percentage of people
People buy the results they get 20% off. I purchased them as well. who will take that up sell as well
from your product or service, not
Women buy creams and lotions so they can look 10
the actual product or service itself If I took that, the initial $90 purchase
years younger, they don't buy them because they would hav e went up to $165
want the cream and lotion. They want the results
the creams and lotions will give them That's an 83% increase!

This way if something goes wrong they

can blame someone or something else If the customer declines the up sell, make
the salesman/technician have the customer
People buy to transfer responsibility
sign that they were asked
If your business has salesman or
To feel superior technicians out in the field, make This will make sure the salesman/technician
sure they are using an up sell asks every customer
To feel frugal
Money is being left on the table if up
To have a story to tell
People Buy Because Of Their Feelings sells are not being used. Period.
To feel successful

To feel important Offer at point of purchase

Offer after purchase (in follow up

People don't buy preventatives Cross Sell
e-mails, phone calls, in person)
They buy things when they are Sell the cure, not a preventative Do they know about everything you sell
already experiencing the pain

Why should customers buy

What are your customer's choices? from you instead of your
competitors or not buy at all?
What are they already being offered?
Low price is NOT good enough
What problems are they facing? Unique Selling Proposition (USP)
Know Your Market Great quality is NOT good enough
What benefits are they being told they'll get?
Why are you different? Great service is NOT good enough
How are they being sold?
ANY company can say these things
Is there a gap in the market?

Your Most
You must send the right message, to Important Asset
the right market, using the right media
At the very least, name and e-mail
Mediocre marketing aimed at a very well Capture the contact
information of customers Birthdays and hobbies are good details too
selected target market will get better results than
great marketing aimed at the wrong market
Market is the most "Join our newsletter" is NOT compelling
important of the 3 Give compelling reason for them
to give their contact information
"Everyone" is NOT your market Message, Market, Media
Create a very detailed profile "Free _______ if you join our list"
When you identify your market
you can speak directly to them of your typical customer
"Half price off XX"

XX% discount on any product/service

Lamborghini would be wasting money if they
spent time and money trying to sell their cars Ideas To Capture Contact Information REMEMBER - Give a great incentive in
to people with an income of $35,000 per year exchange for their contact information
A lot of money is wasted on not
getting these 3 things correct Free reports filled with great content
that is relevant to your market
You can only follow up with customers/clients Customer List MOST important part of any
if you've captured their contact information business, the customer list!
Follow up after purchases, Sell to the top 20% of
contact from clients (good customers more often
or bad), a year later, etc Follow Up
Consider firing bottom
Great time to OFFER customers/clients 10-20% of customers
something else to buy
Contact at least 12 times a
Great time to ask for referrals year. Minimum

A brain surgeon does nothing but brain Can sell to them without having Monthly Newsletter
surgery. You wouldn't find him treating a to pay big money to run an ad
Consider specializing in Build relationships with them
broken bone, the flu, a pulled muscle, etc.
one area of your industry,
in one product, or one Phone calls
service Carry out regular research: ask them what they
want, ask them what needs improvement, ask Emails
People pay more money for a them anything - reward people for answers
Niche Questionnaires
specialized product or service

The "big fish, small pond" approach

is best for anybody operating with Don't make visitors
limited resources and/or budget Your target market must be small enough search for contact info
so that the resources you can and will use Important contact information on every page
can have a big impact. There's no point to
spitting into the Atlantic Ocean
Above The Fold = The part of the
page people see without having
Proper positioning is crucial if you want others to play by to scroll down
your rules and if you want to command higher prices Important information above the fold
Becoming an author is one of the best
ways to properly position yourself Drop down - Pop In
Proper Positioning
You can hire a ghostwriter Write A Book Box appears on screen seconds
to write it for you after the visitor lands on your site
Doing what everyone else is doing will NOT position you properly
Opt In Box Right side
Tells you how much you can spend
Box appears on the right
to get a new customer/client
side of the page at all times
Lifetime Value Of
One of the MOST IMPORTANT
Customer (LTV) Headline
numbers in your business!
Irresistible Offer
Know this number, and understand how you got it
Clear call to action
“There is no shortage of time, Unique Selling Proposition
only a confusion of priorities.“
(USP) clearly stated
Other peoples emergencies The purpose of search engine optimization
are not your problem
Start your day with intention instead is to make a website as search engine
of reacting to things around you friendly as possible.

Keywords in title tag

Train employees in this habit too
Keywords in URL
Have specific times to read and Do NOT check your Search Engine Optimization (SEO)
answer emails. Stick to these times, e-mail as your first task Brief summary of the site
Meta Description
and also let clients know you do this

H1 tags
Train staff to use them
properly and effectively
Between sales page
Review these systems Create and USE systems for everything and checkout page
periodically
Placement One click up sell
Create weekly and daily To Do lists of important, After checkout
value creating things, and get them done!
On "Thank You" page
Have a FAQ section on your website and/or in thank you e-mail
Always use deadlines Up Sell Let the buyer know this offer
Time Management will never be available again
Start being more critical about what's an emergency and
what's not an emergency; what is a crisis and what is not One Time Offer Don't be surprised if at least
a crisis; what is important and what is not important 30% of people also buy the OTO
Set aside time every day/week to work Test to find where the best
on the things that are the most placement is for your up sell
important in helping your business Spend more time working
ON your business instead Scarcity
of working IN your business
Audio
Start your day with a purpose Best kind
Video
Testimonials
Most people are always Website
reacting to things
Intent vs Reacting Text
Their days are influenced by
what's happening around them Submit to video
sharing sites as well
Videos
Analyze work patterns
Include As Many Of These
Analyze profits and losses Components As You Can Blog
80/20 Principle
Business listed in online
Analyze client spend
directories
Apply it to EVERYTHING Proper Logo's - PayPal, Google,
BBB, Credit Cards, etc.
Sell more to the top 20% Visible, great guarantee
of your customers
One last effort to grab
Sell more to the top 5% of their contact info
your customers Exit pop up box

Fire the bottom 10-20% of

your customers Install Google Analytics (it's
free) to track website traffic
Stock and sell more of the
Tracking
top 20% of products

Look after and reward the Consider making your website

top 20% of sales staff mobile phone friendly
Every time you add an The amount of people using
80/20 layer you increase Mobile Ready their phones to search online
your profit margins 10-50% 80/20 Principle is increasing every single day

Do MORE of what's working

Google
STOP what Bing
isn't working Submit your clients website
to online directories Y ahoo
Stop doing it!
Answer = NO MSN
Always ask yourself "is what I'm doing Online Directories
Y elp
moving me closer toward my goal?"
Keep doing it "Is what I'm doing right now the most Consider using this service -
Answer = YES important thing for creating value?" https://www.ubl.org

Always look for faster, easier, Test putting checkout at bottom

and cheaper ways to do things of the page instead of making
Testing and Tracking visitors click "buy" or "add to cart"
Checkout

Margins stay the same, so any

extra increase in price is pure profit See "Online Traffic Generation"
Instant way to increase profits Brochures

Receipts

If peopl e don't want to pay, it's because you're not Newspaper

delivering enough value for the money you're charging Ads
Magazine

Value = Quality + Service + Price Increase Perceived Value URL on printed materials
Traffic
Offline Traffic To Website Postcards
Direct Mail
People only buy on price when Letters

there is nothing else to compare Press Releases

Only a about 10%-15% of people
really buy based on lowest price Events

People will find the money for whatever it is Put a CTA on and in everything,
they want to buy REGARDLESS of price. A common misconception is that and include it in conversations
raising prices will make people
buy less, this just isn't true Test your instructions on a wide range
Clear Call To Action of people (age, skills, interests)
There is a market at ANY price point Never expect the customer to You must clearly tell them
know what you want them to do what they are to do next
Expensive = Quality
Some people ONLY buy the
most expensive products Talk about what happens if they DON'T buy

At least 20% of people will ALWAYS Raise Prices

select the higher priced version

Also moves the pro spect from Offer Basic and Deluxe versions
yes/no to "which do I want" thinking
Communicate with your customer list
There is NO downside to raising prices at least 12 times a year. Minimum!

People will pay more money for a specialized No reason you can't make
product rather than a non specialized product contact at least once per month
More skin in the game
People comply more when Christmas
they are paying more
Thanksgiving
Margins are now higher so you can afford to St. Patrick's Day
spend more on acquiring new customers
New Year's Day
Most business owners want to spend
LESS on acquiring new customers Easter
Holiday Promotions
Mothers' Day
B u t th e fa ct i s, th e p e rso n wh o ca n a ffo rd to Gives you greater flexibility
sp e n d th e M O S T o n a cq u i ri ng new in your marketing Fathers' Day
cl i e n ts/cu sto m e rs wi l l A L WAYS win
Labor Day
Ideas To Contact List
Because acquiring a new client/customer is the Memorial Day
MOST expensive client/customer there is.
4th of July
Always test and track Customer "Touches" Halloween

Always work on increasing conversion Birthdays

What is something you can do Anniversaries

today to get business that you
didn't do yesterday? New product or service

Postcards Overstock items

Sales Letter Send out a monthly newsletter

Direct Mail
Lumpy Mail Very cheap solution

Free Standing Insert (FSI) Open rates may be low, so consider

Keep in regular contact an offline newsletter instead.
via e-mail
Not recommended (bad Test to see which
positioning), but can work giv es the greatest ROI
Telemarketing
Opinion Polls & Surveys
Give away free reports in Do not just pitch them non stop, but
exchange for contact info do give them an irresistible offer
Website from time to time
Offer them something to buy
Driving traffic back
to your website New customers are 5 times more
YouTube Videos
expensive to sell to than a past customer

Don't chase new customers when

Not recommended, old customers are being neglected
very bad positioning,
but can work Craft a 30, 60 or 90-day “New Customer Experience”
Cold Calling
designed to quickly generate a secondary sale while
strengthening the new relationship.
Magazines Ways To
Be willing to spend AT LEAST as much to KEEP a
Print Ads Generate Leads customer as you're willing to pay to get a new customer.
Newspapers Lead Generation
Press Release This is where "hidden money"
is found in your business
GREAT for positioning and
becoming an authority figure Communicate with them at least
12 times a year. Minimum!
Do this TODAY!
A book is mainly a positioning tool, Write A Book
don't expect to become wealthy from Send a letter to "dead
customers" Up Sell
the sales of the book Fastest and easiest way to
Top Priority increase your profits
Television Someone who hasn't purchased
Selling To Past Customers in the past 6-18 months
Radio
Make an irresistible offer to Start small
High open rate
encourage them to buy again
Raise Prices
Mostly looked at by females Past Client Re-Activation Letter Do you really think anyone
This is why it is easy to increase Val Pak A 30% response rate is will notice a 5% increase?
prof its dramatically not uncommon
Take this into consideration
Small Chan ges
Small changes in a f ew KEY areas of y our when crafting your message
Equal Big Prof its HUGE leaps in income can be
business add up to BIG changes ov erall seen just from using this one Send out a letter saying you've noticed
Teleseminars they haven't purchased in awhile and
strategy every few months
Webinars Sell To Past you miss them
Analyze your customers and separate into Generate A Cash Flow Surge
Prices/Better Margins Customers
Speaking A-B-C groups based on responsiveness Give them an IRRESISTIBLE OFFER
A small 15% increase in Sales Per Customer
Law Of Compounding the f ollowing areas leads to and then develop strategies to upgrade so they take action and purchase
Workshops C's to B's, B's to A's
DOUBLING y our business Leads

Lead Conv ersion If not, why not? Make more offers to them more often
Track everything you do
Personal Productiv ity Live person will increase Does a live person Sell renewable products or services
Double Y our Business
conversion answer the phone "What gets measured
Increase those 5 areas by Learn more about each customer and tailor offers to match
Y ou more than double gets improved"
ONLY 15% leads to a 101% y our money
increase in business Always work on lead generation, Reward frequent purchasers
even when you don't need to Test and Track
Test price increase
Better to have too much than too little Take whatever is working
Deal Flow ALWAYS work on
and systematize it Test different up sells
testing everything
Dig the well before you thirst
Write each and every step down Test different offers

Your customers feel Make sure every employee

grateful to you Identity, approach and team up with other non The Ultim ate Sales & Systems follows your systems
competing, yet complementary, businesses and sell Marketing Mind Map
THEIR products or services to your list as special offers Test each step to improve it
Maximize Profits & Eliminate
Waste In Your Adv ertising Test ONE step at a time
You increase your
customer list this way Identity, approach and team up with other non Build a machine that can run without you
Joint Ventures
competing, yet complementary, businesses and sell
YOUR products or services to their list as special offers

A coupon code or a unique URL for tracking

#1 Marketing Strategy -
purposes to show how much business was referred
through the joint venture mailing can be set up Build Everything Around It
Tracking is important

Always give an irresistible offer on everything

This is a good way for people
to listen to testimonials (website, direct mail, up sell, in person, etc)
Use as a tool to give out
It's also a chance to answer FAQs Put an irresistible offer on receipts (**Go to www.YourSite.com
more information
Irresistible Offer to sign up and receive 20% off your next purchase)
Free Recorded Message
Get More Information Same thing but the first
one sounds better
Create special offers with "Buy 2 Get 1 Free" usually out
a call to action (CTA) pulls "2 for the price of 1"

"Gift with purchase" works well

Always test and track
Test small first Example - New energy efficient
If it makes you money, keep running the ad! windows will pay for themselves after
a few years
Make it attention getting Make what you're selling "free"
Benefit filled Headline
Do more of it!
Works well with Top Priority What's working NOW
printed ads
Test and Identify
Free Recorded Message Re-asses and re-vamp
Use Testimonials What's Not Working Now Or STOP doing it asap!
Irresistible Offer
Message, Market, Media Match
Clear Call To Action
Send the right message,
Deadline to the right person, using
the right media
Scarcity

Contact Information Does it pass the "stand alone test"

Advertising
Better for those who prefer a website If y ou ran just the headline and a
to a recorded phone message Headline phone # as a classif ied ad, is it
Web Address enticing enough to get calls?

Offer a free report Your ad should offer a way Benefits

Free gift to capture the name and
e-mail of potential buyers Overcome objections
Anything you can think of to offer in
Testimonials
exchange for their name and e-mail Create and test
Capture Prospects each component Compelling Offer
Less Info Required = More leads Contact Information
Clear call to action
More Info Required = Less
leads but higher quality Scarcity

If you bring in more money than it cost Deadline

to run the ad, KEEP running the ad! Free Recorded Message
Giv es y ou more customers Return On Investment (ROI) is
Even if you break even, you Second most read part of
to sell to on the back end
should keep running the ad the most important number a letter (headline is first)
P.S.

What is your guarantee Lumpy mail vs flat mail vs postcards

Your guarantee may No copy on outside of envelope

make a good USP Guarantee vs. putting copy on outside

If you are selling something you cannot strongly and fairly

No sense in mailing to a HUGE
guarantee, you ought to find something better to sell
list only to find out it bombs

When following up Test Small First Test small first so you don't
waste as much money
with customers Ask for them at
Anytime a customer says how other times as well
Without grabbing your prospects
great of a job you are doing Ask for them at point of sale attention nothing else matters because
they won't see/read anything else
Referrals Must grab attention
Give incentives to encourage
people to give you referrals
Attempting to get the sale
Another reason why you NEED to know on first contact
the lifetime value of each client/customer One step process
Just getting a small percentage of your
clients/customers to give you a referral
will dramatically increase your profits
Asking the prospect to
"raise their hand" first
Include small yellow label on outside inviting them to
call a toll free # to hear a free recorded message. This is done by offering a
Message just reinforces the benefits of the products, free report, free recorded
reassures them they made the right purchase, etc. Multi-step process message, etc.
Items That Are Packaged
Great way to qualify prospects
Send out mail to qualified lists
and weed out tire kickers
Follow up via e-mail to see if they
have any questions or need help
Direct Mail
Follow up with a letter to see if they Send a series letters
have any questions, need help and First letter
to reinforce the benefits Reduces Refunds and
Buyers Remorse
Dunning Method "2nd Notice" letter that ref ers
Follow up with a personal phone call to to the f irst letter
see if they have any questions, need "Final Notice" letter that ref ers
help and to reinforce the benefits Follow up with buyer soon
to the f irst two letters sent
after they have purchased
Make an irresistible offer
Use this as another opportunity to If your profits are more than
with a deadline
sell them something else (up sell) your print and mailing costs,
KEEP mailing
Return On Investment (ROI)
Use as an opportunity to is the most important number
Stick Strategies
ask for referrals
Business owners have gone broke on a 10%
Keeps you "front of mind" for when response rate while others have become rich
customers need the type of product with a .05% response rate
or service you sell in the future Don't focus too much on
response rates ROI is the only thing that matters
Offers a chance to give value and build
a relationship with your customers Nothing screams "junk"
Another opportunity to sell faster than bulk mail
your products or services Always use first class postage

Quarterly or longer don't work as well Always focus on the reader and not your company.
Monthly newsletters are best
People are always wondering "what's in it for me?"
Newsletter If y ou go this route, y ou
Email can work but they aren't as ef f ective. Best to send an offline newsletter, mine as well use the entire
as in an actually newsletter you mail env elope f or copy
Although, f eel f ree to test email v s Teaser copy on outside
of f line to see which is better Put testimonials on the back

Y ou must prov ide v alue with this Looks more personal

option though f or obv ious reason s Can also do a Envelope
paid newsletter Use an inv itation size env elope
Great way to get recurring monthly rev enu e
No Teaser Copy Use f irst class stamp

Social Proof - What others say If y ou don't, it will scream "ad" so

about you is far more important y ou won't sneak in under the radar
than if you said the same thing

Audio Great way to get attention and

get your envelope opened
Video Types of Testimonials
If you don't already have You include something that adds bulk
Written Letter testimonials, get them now to the envelope thus creating curiosity
Testimonials
Remember - You Always Want To Tie In
Get permission from your customers to Your Lumpy Piece To Your Sales Letter
use their testimonials in your marketing Great source to buy "lumpy"
items is OrientalTrading.com
If your business has your customers waiting
(doctors, dentists, etc.), have a binder in the Bag of peanuts - "Are y ou nuts?"
waiting room that is full of your testimonials Lumpy Mail
Rubiks Cube - "Can y ou solv e the puzzle ? "

This means all components, Sand Timer - "Time is running out!"

even little ones
ALWAYS be testing and Lumpy Mail Ideas - Tie In Shoe - "Now that I hav e
tracking everything my f oot in the door "
Fake Gold Coins - "treasure to be
What gets tested and f ound in y our business"
tracked gets improved
Magnif y ing Glass - "No f ine print"
When y ou deposit the checks the Testing and Tracking
bank won't giv e y ou more mone y i f
y ou earned it the longer, harder, and Good way to increase
most expensiv e way transaction size
Always looks for faster, cheaper,
and easier ways to do something Buy 10 oil changes and
get 1 FREE
Always remember that "small
changes equals big profits" Packaging - Bundling
Offer bargains Buy one Get one FREE

Pay up front for 10 months,

Google AdWords get two months FREE
Yahoo Offer bulk discounts
Bing Pay Per Click (PPC)
Work out and implement a way to get people
Facebook Ads
to automatically pay $XX every month for
your product or service
Good way to establish credibility
Customers credit card automatically gets
Big-Boards.com
charged every month until they cancel
Forum Posting
Search f or f orums by topics
ProActiv Solution (acne product)
Put a link to your site in your signature
Weight Loss Pills
Commenting on blogs and including Examples Continuities work best when the product is consumable;
an anchor text link back to your site Continuity meaning the customer uses it up and has no choice but to
buy it every month, like in the above 2 examples
Do NOT spam, add value with your posts

BlogCarnival When a person buys a product or service,

they automatically get billed on a monthly
Technorati basis (or whatever time period you choose)
Blog Commenting
until they cancel
WordPress
Good way to get recurring income
WordPress
Create Your Own Blog Forced Continuity Make sure you are honest and up front
about the continued billing, misleading
people will only lead to big legal issues
Write articles on topics in your market

Submit to article directories Think credit cards with

"rewards programs"
EzineArticles.com Increases Retention
Buzzle.com
ArticlesBase.com After Hours Private Sale
Article Marketing
VIP Club Airlines "Frequent Flyer" Miles
GoArticles.com

iSnare.com People will visit a restaurant

more often if they are a member
SearchWarp.com Membership
Country Club
ArticleCity .com People will pay more to be
a part of something
Facebook
Monthly Newsletters
MySpace
Book Of The Month Club
LinkedIn Social Networks
Online Membership Sites
Twitter
Coaching Groups
Google Local
The more they can't have
Yahoo Local
it the more they want it
Bing Local People want what they can't have This is why scarcity works so well
InfoUSA
Not suitable for
OpenList every business
The more you act like you don't want their
money, the more they'll try and give it to you
Best of The Web Local
Indifference The more you act like you don't want their
City Search business, the more they'll try and give it to you
Directory Listings Takeaway Selling
Kudzu
"If you qualify"
YellowPages
"This may be too
SuperPages expensive for you"
DMOZ "I'm not even sure
You must learn to speak using takeaway selling terms
this is right for you"
Yelp
"If you still want to
Craigslist
go ahead with this"

Google Bookmarks
So ask yourself “What is my
Yahoo Bookmarks prospects problem” and “How
If you can describe someone’s problem better can I describe it to them”?
Digg than they can, they automatically and
unconsciously created you with knowing the
Delicious solution. They assume you know the answer.
Social Bookmarking
StumbleUpon Influence and Persuasion Enter the conversation already
going on in the persons mind.
reddit
Remember, people buy based on
Searchles
emotion and justify it with logic
Google Adwords Tool
People Buy Feelings Give people emotionally reasons (benefits) to buy and
Google Suggest Tool logical reasons (features) to justify their purchase
Key word Research Tools
Keyword Discovery

Wordtracker
Biggest mistake you could make
Not Using An Up Sell Luckily, it's the easiest to fix
Tools.SEOBook.com Tools
Firefox Extensions
Online Traffic Generation Easiest sale to make
SEO For Firefox Search Engine Optimization Not Selling To Past Customers
SEO Quake
Not optimizing what's already working
SEO Open
Not stopping what ISN'T working
Page Title
Make your offer to
Meta Description good to pass up
Search Engine Optimization (SEO)
Meta Keywords Not Giving Irresistible Offers Put offers on receipts
Domain Name

H1, H2, H3, etc. Key words People need to be told

On Page Optimization exactly what to do
Throughout Copy

Bold and Italic text

Not Having a Clear Call To Action

Image alt text

Profit Leaks Was the phone picked up or
Internal links anchor text
did the call go to voicemail
Mystery call your business to make Phone should be answered
sure staff is selling properly by a live person
From high PR sites
Incoming Links
.edu and .gov are best
Off Page Optimization Can't follow up with them
Anchor text optimization if you don't do this
Not capturing the contact
information of customers
Your ad gets emailed to a list of subscribers

You usually just pay a flat fee for the ad Solo Ads
Can't follow up with them
to make the sale
Cost per click (CPC) Not capturing the contact information Not everyone is ready to
Banner Ads of POTENTIAL customers buy right away.
Cost per 1,000 impressions (CPM)

EasyHits4U Simple A/B split testing

can explode profits
Traffic-Splash Traffic Exchanges
Not Testing Everything Test prices and offers first
YouTube

Google Video
Use this to automatically
submit y our v ideos to a
dozen or so v ideo sites
TubeMogul

Watermark y our v ideos with y our URL

Video Marketing
Hav e y our URL at the bottom (or
wherev er) during the entire v ideo

Hav e a clear, call to action at

the end of EVERY v ide o
Video Tips
Large base of reachable, passionate fans?
Lighting can make or break y our v ideo
Good margins?
Poor audio can make or New Market Checklist
break y our v ideo as well Repeat business potential?
Squidoo Easy up sells and cross sells?
GoToMeeting.com

InstantTeleseminar.com Teleseminars Always use an up sell

Find a hungry market first and fill

GoToWebinar their need, do not create a product
Webinars first then look for someone to buy it

Always be testing and tracking

Should giv e at least 50%
They promote your product to their list Always have a clear, call to action
The more y ou giv e the more in exchange for a percentage of sales
interested others will be in
promoting y our products Deadlines and scarcity work wonders, use them

Fastest way to build your list Answer that question

in your marketing
The last thing they want
to do is more work Make it as easy as Always remember that people are Put your customers
possible for JV partners always thinking "What's in it for me?" needs above your own
Joint Ventures
Make their job as easy as possible The 13 Ultimate Your USP should
You must answer the question "Why answer this question
Marketing Rules should I, your prospect, choose to do
Help them in any way that y ou ca n
Work on building the business with you over any and every
Be f riendly relationship with JV partners other option available to me?"
PAY THEM ON TIME Make IRRESISTIBLE offers
The higher the percentage the better
Build systems so your business can run without you

Give away CONTENT FILLED reports as Your list is your #1

a way to get noticed and build your list asset in your business
Always work on building your list
Have a link to your site in
the footer of every page Always provide value
Link (and short blurb) to your site Free Reports
in the beginning of the report Stay away from image advertising and
only use direct response advertising
Link and a clear, call to action at
the end of the report Don't forget the 80/20 in every
aspect of your business...and life

© 2010 Gene Hammen

www.NoBsMarketingAdvice.com
"Marketing advice without the bullshit."

www.GeneHammen.com