Mister Potato was first introduced in 1991 by Mamee Double Decker and is now Malaysia's top potato chip brand. It uses only high quality potatoes from the US and Australia and produces chips through an meticulous process without trans fats. Mister Potato aspires to innovation and has expanded its product lines and flavors. It has a large potential customer base in Malaysia and is sold in over 100 countries globally due to its quality and uniqueness. The company should continue focusing on its target markets and distinguishing its products to further commercialize its brand.
Mister Potato was first introduced in 1991 by Mamee Double Decker and is now Malaysia's top potato chip brand. It uses only high quality potatoes from the US and Australia and produces chips through an meticulous process without trans fats. Mister Potato aspires to innovation and has expanded its product lines and flavors. It has a large potential customer base in Malaysia and is sold in over 100 countries globally due to its quality and uniqueness. The company should continue focusing on its target markets and distinguishing its products to further commercialize its brand.
Mister Potato was first introduced in 1991 by Mamee Double Decker and is now Malaysia's top potato chip brand. It uses only high quality potatoes from the US and Australia and produces chips through an meticulous process without trans fats. Mister Potato aspires to innovation and has expanded its product lines and flavors. It has a large potential customer base in Malaysia and is sold in over 100 countries globally due to its quality and uniqueness. The company should continue focusing on its target markets and distinguishing its products to further commercialize its brand.
Mister Potato was first introduced in 1991 by Mamee Double Decker and is now Malaysia's top potato chip brand. It uses only high quality potatoes from the US and Australia and produces chips through an meticulous process without trans fats. Mister Potato aspires to innovation and has expanded its product lines and flavors. It has a large potential customer base in Malaysia and is sold in over 100 countries globally due to its quality and uniqueness. The company should continue focusing on its target markets and distinguishing its products to further commercialize its brand.
Mister Potato was first introduced in 1991 by THE COMPANY
Mamee Double Decker (M) SdnBhd, also known as Mamee. Mamee is a Malaysian firm that specializes in the production, marketing, and distribution of snack foods, beverages, Mamee’s company needs to monitor client and other items, and sells to approximately satisfaction regularly to ensure that the 100 countries across the world. Mister Potato growth strategy does not jeopardize is the top potato chip brand. Mister Potato service or satisfaction. The reasons for a uses fresh potatoes rom the top farms in the United States and Australia. Each potato is corporation to diversify the product for meticulously hand-picked to ensure that the increasing profitability. That product entire batch is organized. Mister potato chips variety improves both the brand's image are made without trans fats and are cooked in and the company's profitability. Product vegetable oil. diversification by Mister Potato can be utilized as a defence tactic. The Mister Potato
LEVEL OF INNOVATION
Mister Potato aspire to redefine food
manufacturing as we know it in Malaysia and around the world as they move forward with innovation at the heart of what they do. With all of our brands and products in MAMEE-Double Decker, we aspire to go above and beyond the expected experience. They have maximized their creativity in the newpackaging in new flavours as we can see with the launch of the PERFECTO, an innovative potato crisp brand by Mamee- Double Decker, is the only brand in the market that has fresh garnishingon its potato crisps that comes in three exciting flavours: ‘Natural Sea Salt', ‘Sour Cream & Chives and ‘Chilli & Spice Infusion. PERFECTO uses natural ingredients and authentic recipes to create the perfect ORIGINALITY OF PRODUCT crisps in other to redefine consumers' experience of eating potatocrisps and to continuously bring innovation to the snack category and newly they have improved chips with extra flavour Mister Potato is The number one Potato chip brand innovation. in Malaysia. Its line includes Mister Potato Chips and Mister Potato Crisps. Mister Potatoes are made From a roll, the bags flow down. The only from fresh potatoes imported from the best machine is told how many chips to farms in the United States and Australia. Each discharge into the bag via a central potato is carefully selected to ensure it is flawless processing unit(CPU) programmed on the in terms of low sugar and high dry content, colour, bag. Gates open and allow the right taste, size and texture. Mr. Potato Chip is also amount of chips to fall into the bag as the known for being trans fat-free and cooked in bag forms (heat closes the top of the filled vegetable oil. These are part of the brand's bag and the bottom of the next bag "uncompromising" philosophy of producing only simultaneously). the best chips as part of its selective requirements. Mister Potato is popular locally and globally, being sold in more than 100 countries, including top markets such as Australia, Singapore, Russia, The Netherlands, Maldives and the Middle East. Mister Potatoes are available in six different flavors, including original, spicy and spicy. The Mister Potato
UNIQUENESS OF PRODUCT
Mister Potato is often associated with the honest
Mr. Potato from the animated film toy Story. This is the unique advantage of Mister Potato, which has a higher profile and popularity, making it more intimate with its teenage customer base. Mister Potato also offers a variety of interesting and surprising flavors, such as Mister Potato. The new limited-edition flavourflavour of Exotic Malaysian ness with The red curry flavour as The country's Independence Day is just around the corner (31 August 2017).Young people who like new and exciting things have an insatiable desire to explore new tastes. Mister Potato innovated with its purple Potato chips, and continues its quality commitment by using 100% imported sweet BENEFITS/FEATURES OF potatoes. THE OUTPUT.
POTENTIAL OF Chips are one of the favorite snacks that many people like. Besides being delicious, COMMERCIALIZATION making these chips is relatively easy, so many people like it and even make it a business opportunity that has a fairly high sales turnover. The manufacture of chips is currently still limited to small Commercialization is a converting or moving businesses or home industries aimed at technology into a profit making position and the local market. Generally marketed technology. Technology commercialization through middlemen, stalls, small shops, commonly define as the process of creating a street colonizers and supermarkets with product. There is a high potential to packaging and packaging methods vary commercialization the product especially in this depending on the intended target. With country For example : mister potato has a huge better processing and packaging so that target market especially in our country because of quality and clean cassava chips are “malaysian daily routine”. obtained, it is hoped that the marketing of this product can reach a wider range of consumers. The Mister Potato
POTENTIAL OF TARGET
CUSTOMERS
Children and teenagers - Potato chips are
youngster favorite snacks. It comes with various flavors to choose. Students - Eat snack can Helps to reduce stress during study. Popular among the college and university students Working class and family - Enjoy eating snack during the leisure time. Buy snack in the groceries to please their kids.
THE RECOMMEND SOLUTION
IMPACTS ON AUDIENCE
OF THE ISSUE ON THE
COMPANY. To give satisfaction to customers related to the unique taste of potato chips produced by mister potato company. In terms of social, mister potato has provided employment opportunities to Malaysians. the opening of the MAMEE SDN BHD FOCUS ON TARGET MARKET - Mister potato factory located in Subang Jaya, Selangor chips can be purchased in both a posh metropolis has opened up employment opportunities shopping Centre and a small country grocery to residents around Selangor. Mister store. As a result, there is a sizable chip market in potato has done various innovations in Malaysia. making their company famous. One of the innovations that the mister potato DO SIGNIFICANT DISTINCTION FROM THE company has done is to add more features PREVIOUSLY AVAILABLE PRODUCTS - The in their products that is to further inclusion of Mister potato goods tastes such as diversify the flavours. The impact of this original, hot and spicy, sour cream and onion, innovation their products are increasingly tomato, barbecue, and flaming hot and spicy, as liked by many people starting from old to well as yam, is an example of Mister potato young. The uniqueness in this innovation Company's ingenuity and diversity. creates an increase in terms of profitability to their company. The impact MARKETING STRATEGIES - Use of social media we can see globally is the branches that and the company's website, for example, can aid in have been opened by the mister potato the commercialization of this new product. This company. As a result of the efforts of product can also be sold in grocery stores, their developers, branches have been supermarkets, and shopping malls. opened everywhere from the west to Asia
