Writting Grant Proposals
Writting Grant Proposals
Writting Grant Proposals
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Library of Congress Cataloging-in-Publication Data
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Ward, Deborah, 1957-
Writing grant proposals that win / Deborah L. Ward.—4th ed.
p. cm.
Rev. ed. of: Writing grant proposals that win / edited by Deborah Ward. 3rd ed. 2006.
Includes index. © Jones & Bartlett Learning, LLC © Jones & Bartlett Learning, LLC
ISBN-13: 978-1-4496-0467-7 (pbk.)
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1. Proposal writing for grants. 2. Fund raising. I. Writing grant proposals that win. II. Title.
HG177.H35 2012
658.15'224—dc23
2011018740
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Printed in the United States of America
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Acknowledgments vii
Introduction ix
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About the Author © Jones & Bartlett
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CHAPTER ONE
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The Conceptual & Bartlett Learning,
Framework 1 LLC
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Need Statement 2
Objectives 5
Activities 6
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Personnel Learning, LLC 11 Jones & Bartlett Learning, LLC
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Evaluation NOT FOR SALE OR DISTRIBUTION
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Budget 15
Using Technology 27
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Word Processing Software 28
Spreadsheets 28
Graphics 28
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iii
iv Contents
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Color 29
Research Aids 29
The Internet 30
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Online&Submission
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and Grants Management 33 © Jones & Bartlett Learning, LLC
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CHAPTER FOUR
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Understanding Federal RFPs NOT35FOR SALE OR DISTRIBUTION
Private-Sector Funding 51
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NOT FOR SALE OR DISTRIBUTIONFinding the Right Funder NOT FOR SALE OR DISTRIBUTION
52
Making Contact 54
Eligibility 56
Developing the Proposal 57
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The Corporate Grant Proposal 60 NOT FOR SALE OR DISTRIBUTION
Private Funder Review Process 61
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NOT FOR SALE OR DISTRIBUTIONC H A P T E R S E V E N NOT FOR SALE OR DISTRIBUTION
The Politics of Grantsmanship 63
Contents v
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Working with Program Officers 65
Federal Politics 65
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HAPTER EIGHT NOT FOR SALE OR DISTRIBUTION
Conclusion LLC
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CHAPTER NINE
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NOT FOR SALE OR DISTRIBUTIONA P P E N D I X A NOT FOR SALE OR DISTRIBUTION
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A P P E NLLC
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Resources 199
vi Contents
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APPENDIX D
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Budget Learning,
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Narratives 209 © Jones & Bartlett Learning, LLC
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Project Budget 209
Key Terms 209
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APPENDIX E
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Acknowledgments
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There are several people I need to thank who contributed to this edition. First, thanks to everyone
at Jones & Bartlett Learning who worked with me. I am honored to be one of your authors and
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appreciate everyone’sLearning, LLC
help with the fourth edition! © Jones & Bartlett Learning, LLC
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Thanks alsoOR DISTRIBUTION
to the NOT
following people who played a critical roleFOR SALEmeOR
in helping putDISTRIBUTION
the Sample
Proposals chapter together: Sam Brown, Phil Schumacher, Ginny Lays, C. Robert May, Catherine
Kolkmeier, Jeannie Floyd, and Becky Farmerie. I also wish to acknowledge the staff members at
various foundations who helped me secure permission to use their websites as samples. Thank
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you, Learning, LLC for letting me use your
Martha McCabe, © clear
Jonesand&concise
Bartlett Learning,
budget LLCdocument.
justification
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you to my dear friend, Jan Sams,NOTwho FOR SALE
willingly tookOR
a redDISTRIBUTION
pen to my third edition
several years ago and made many edits. I have incorporated most of her changes and appreciate
her taking the time to read through the third edition, pen in hand!
Thank you to my family and to my friends for your ongoing support and words of encourage-
© Jones
ment as I made my way & Bartlett
through Learning,
another LLCYou mean the world to©me!
manuscript. Jones & Bartlett Learning, LLC
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vii
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Introduction
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I tend to view proposal writing as both an art and a science. I believe that everyone can learn the
“science” of proposal writing. At times, it’s the “art” part that seems a bit difficult. However, over
© Jones & IBartlett
the years, have alsoLearning,
learned thatLLC
the more you write grants,©theJones
better &
youBartlett Learning,
can become LLC
at getting
NOTthemFOR SALE
funded ORfollow
if you DISTRIBUTION
the rules set by the funder and if NOT
you canFORwriteSALE
about OR DISTRIBUTION
a project in a
manner that makes sense to the reviewers.
This book is designed to provide you with the fundamental basics of proposal writing: how
to understand a request for proposal (RFP), how reviewers function, and what reviewers look for
© Jones & Bartlett Learning,
in proposal LLCas well as tips to help you
sections, © Jones & Bartlett
create winning Learning,
sections, LLC is now an
how technology
NOT FOR SALEintegral
OR DISTRIBUTION
part of the grantsmanship process, and NOT FOR SALE
resources for youOR DISTRIBUTION
to use to find out about the vast
number of funding opportunities that exist.
This edition goes through the most common proposal sections step-by-step, starting with
the executive summary, followed by needs statement, goals and objectives, activities, personnel,
and budget. © Jones
Then, & Bartlett
additional Learning,
sections LLC
that are sometimes © Jones
required are discussed. It is & Bartlett Learning, LLC
important
to keep in mindNOT FOR
that SALE grant
a standard OR DISTRIBUTION
form still does not exist. You will have NOT FOR SALE
to carefully read OR DISTRIBUTION
each and every RFP for public funders, and all giving guidelines for private funders, to make sure
that your proposal responds appropriately. The sample grants in the last chapter illustrate the
differences in several grant programs while providing you with genuine proposals that resulted
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in grant awards.
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This edition has been updated to reflect the changes in the grant process since 2005. The
grant process has become more sophisticated and now relies almost entirely on technology. Both
private and public funders are using online applications and eliminating paper proposals. The
Internet is a tool that today’s grant seeker cannot do without. Even the economic downturn in the
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NOT FOR SALE2000s has had an impact on grantsmanship. All of these topics are covered in this new edition.
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In the appendices you will find a number of helpful grant-seeking resources—websites and
information about books, guides, directories, newsletters, and online databases. Also, I’ve
included an updated list of Single Points of Contact, current federal forms, and some sample bud-
gets and budget narratives
© Jones for you toLearning,
& Bartlett use as templates
LLC if the funder you are applying
© Jonesto&does not Learning, LLC
Bartlett
NOTformat
provide a sample FOR to SALE
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My hope is that this book will provide you with the tools that you need to make the
“science” part of the grants process easier. Combine this with your own “art,” or creativity, and
you will craft proposals that win!
© Jones & Bartlett Learning, LLC © Jones & Bartlett Learning, LLC
NOT FOR SALE OR DISTRIBUTION NOT FORDeborahSALE OR DISTRIBUTION
Ward, MA, CFRE
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ix
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Deborah Ward, MA, CFRE is a nationally recognized and highly accredited grant writer for
education and nonprofit clients and has her own business, Ward and Associates, based in
© Jones
Winona,&Minnesota.
Bartlett Learning,
She providesLLC © Jones
grant development services, which&include
Bartlett Learning,
project develop-LLC
NOT FOR
ment; SALEresearch
prospect OR DISTRIBUTION NOT FOR
(federal, state, corporate, and foundation SALE
funding OR DISTRIBUTION
sources); RFP analy-
sis; writing and editing of proposals; proposal submission; and evaluation of grants programs.
Her clients have included school districts, education service agencies, foundations, higher edu-
cation institutions, education vendors, local governments, and nonprofit organizations includ-
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ing aLearning,
museum, anLLC © Jones
EMS organization, a hospital, & Bartlett Learning,
arts organizations, LLC program.
and a leadership
NOT FOR SALEInOR DISTRIBUTION
addition, NOTLutheran
she is a grantwriter for Gundersen FOR SALE ORFoundation
Medical DISTRIBUTION
in La Crosse,
Wisconsin.
Ms. Ward provides grant seeking and proposal writing workshops across the United States
and has presented at local, state, national, and international conferences. She has presented two
workshops for © government
Jones & Bartlett
employeesLearning,
in Guam, LLC
taught a “Grantwriting for©Teachers”
Jones & Bartlett
course at Learning, LLC
NOT
Trinity College FOR SALE
in Washington, DC,ORand teaches grantsmanship to students inNOT
DISTRIBUTION an artsFOR SALE OR DISTRIBUTION
administration
course at Winona State University.
Ms. Ward is a contributing monthly columnist for eSchool News and a former columnist for
Education Grants Alert. Her articles have appeared in Pro Principal, Board and Administrator,
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School Planning and Management, Technology and Learning, T.H.E. Funding Source, and Principal.
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She has been interviewed for several publications including Education Week and Advancing Phil-
anthropy. In 2005, her book, Writing Grant Proposals that Win, 3rd edition, was published by
Jones and Bartlett Publishers. Her second book, Effective Grants Management, was published by
Jones and Bartlett Publishers in September 2009.
© Jones & Bartlett Learning, LLC © Jones & Bartlett Learning, LLC
NOT FOR SALE ORWard has over 25 years of experience in the development field in the areas of grantsmanship,
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individual donor and corporate solicitations, direct mail appeals, special events, and annual funds.
In 1999, she received her Master of Arts degree in Philanthropy and Development from Saint
Mary’s University of Minnesota. She has the Certified Fund Raising Executive designation from the
Association of©Fund
JonesRaising Professionals
& Bartlett and participated
Learning, LLC in their Executive ©
Leadership
Jones &Institute.
Bartlett Learning, LLC
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