Card Not Present Merchant Procedures
Card Not Present Merchant Procedures
GUIDE
General procedures ......................................................................................2
At Visa we always want to be the preferred payment card – for you and your customers.
Whenever you are serving your customers in person, and you can check their card, processing
a Visa or Visa Electron transaction is extremely straightforward.
But, if you are taking an order through the mail or over the telephone, there are some important
procedures you need to follow.
These have recently been revised, and will help to protect you from the possibility of fraud or
disputed transactions.
This guide tells you, step-by-step, how to accept Visa or Visa Electron cards when the card itself
is not present.
Please take time to read through the guide – it should help you to get even more benefit from
Visa.
Gui de • C ARD - N OT- PRE S EN T T R AN S AC T I O N S 2
General procedures
Whenever you are processing a card-not-present transaction, you should always ensure that, as
a minimum, you collect the following details from your customer:
• The card account number
• The name as it appears on the card
• The card expiry date as it appears on the card
• The cardholder’s statement address
• You should also check whether the card has an issue number or card start date and record
these details.
It is also advisable that you take a note of:
• A contact phone number (not a mobile number)
• The name of the bank or building society that issued the card.
For additional security, you should also take a note of the CVV2 (Card Verification Value 2)
number. This is represented by the last three digit numbers printed on the signature panel at
the back of the card.
CVV2 was introduced to make card-not-present transactions more secure. It helps to ensure
that your customer has physical possession of a valid card. It also indicates that the card’s
account number is valid.
If a Visa Electron card displays the full account number, CVV2 is mandatory.
Visa recommends the floor limit for all card-not-present transactions to be set at zero. This
means that it is always necessary for you to seek authorization.
In most cases your terminal will obtain authorization automatically, or you can prompt it to do
so. Otherwise you should always call for voice authorization.
Once a transaction has been authorized and an authorization code is issued, it means that the
card has not been reported as lost or stolen, and that there are sufficient funds available at the
time of authorization.
It is a useful safety measure, but does not guarantee payment. Nor does it guarantee that the
address given to you by the cardholder is correct or that the genuine cardholder actually placed
the order.
You should never allow a repeat delivery of goods without going through the authorization
procedure again.
Additional checks
There are some other checks which you can make before delivery of the goods which may help
to reduce the risk of problems.
• For business customers not known to you, you could check their details in your local business
directory or register
• Personal customer address details can often be checked in the Electoral Register, or in the
telephone directory
• Don’t necessarily rely on a telephone number given to you by the customer. You could
obtain the telephone number for the cardholder’s address through directory enquiries, then
telephone the customer back on that number to confirm the order. You could also consider
a ‘caller display’ service whereby you can purchase a special phone or unit which indicates
the number of the person calling
• Be wary if the contact phone number you have is a mobile number. Always ask for a permanent
number and, if possible, use this to validate the subscriber’s name and address
• Check your records to see whether you have had a number of transactions in a short period
of time from a company, person or card account
• If the order is larger than your normal order, you could verify the purchase by checking the
address. If you have a floor limit, seek an authorization for the transaction even if the amount
is below your limit
• Check your records to see whether the same delivery address has been used before with
different card details.
REMEMBER - IF IN DOUBT, CHECK IT OUT.
Gui de • C ARD - N OT- PRE S EN T T R AN S AC T I O N S 4
If a transaction is ever disputed, it will be useful for you to keep all related documentation.
This includes:
• All transaction details
• Documentary proof of delivery which, wherever possible, includes the cardholder’s signature
for the period stipulated by your bank (directly or through your Head Office).
Gui de • C ARD - N OT- PRE S EN T T R AN S AC T I O N S 6
Be sure that you are including all the relevant information, and following all the relevant steps
when processing a card-not-present transaction.
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