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Business Plan: Work It Cafe: 1. Who Are Your Customers?

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Kim Taehyung
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29 views4 pages

Business Plan: Work It Cafe: 1. Who Are Your Customers?

Uploaded by

Kim Taehyung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS PLAN: WORK IT CAFE

Work it cafe offers unique product and services that suites our target
market preferences such as need for study lounge, power nap room,
conference room for meetings, unique blend in our coffees, offers high
internet speed connection (300 mbps & above),
Our cafe is 120 pax seating capacity and have comfortable desks and
seats for researching and working.

1. Who are your customers?


Our target customers are professionals and students who needs a

comfortable place for meetings, group works, research, assignment and a

place for relaxing and leisure time.

2. Does your business location near prospective customers?


Our prospective business location is at centro, ligao city, albay. We will

rent a commercial lease of 18 to 36 sqm that is totaled to Php. 5000 per

month. The photo of our prospective commercial lease is shown below.

Fig 1: Prospective commercial lease located at Centro Ligao,


Albay

The desired location of our business is located in an area that is

surrounded by establishment, schools and other government offices. The

map of Centro ligao albay is shown below.


FIGURE 2: SCHOOLS AND UNIVERSITIES IN CENTRO LIGAO, ALBAY

FIGURE 3: OFFICES AND OTHER ESTABLISHMENTS IN CENTRO LIGAO, ALBAY

3. What are your expenses?


4.Can you ensure your product or quality?
Improving, or at least maintaining, the quality of services, products, workplace and
marketing practices is always to be the first plan for any business success. Often many
business owners wonder they provide the same product/service to customers as their
competitor do, but the competitor is winning and they are losing. This is just because
they lack some thing called ‘dedication for quality’; although the difference will be very
minute but it is the deciding factor. Here are some tips to improving the quality of
products and services.
First, create a long-term plan for quality improvement, break it in to small steps,
and then make changes to achieve goals of each step. Give supreme priority of quality in
every plans and procedures. Remember, adjusting quality with time, cost or labor can
provide temporary benefits but permanently destroy the future. Next, talk often with
your clients. Investigate why they like you, why they are tempting to go to your
competitors or what else they expect from you. Talk politely with your employees,
especially sales persons, what do they and their clients expect from the company and
why company fail to deliver so. Frequently compare your product with your competitors
and find out where you are winning and where you are losing. Always look for
possibilities to improve your product and service. And lastly, carefully analyze every
technical/social developments and think how that can help you in your business.
5. What are your duties and responsibilities?
As a small business owner, you can have a lifestyle of freedom and flexibility not offered
to an employee. However, being a small business owner also carries greater
responsibility with many more tasks to juggle. Most small businesses have limited
resources when launching, which means that, as the owner, you have many hats to
wear, depending on the nature of your business.
6. What are your goals and objectives?

 We aim to create a positive, respectful workplace and to empower our staff


to be themselves and to achieve their fullest potential. We strive to treat our

customers respectfully as our guests.

 We may offer our guests service that is efficient, friendly, and relaxed. We will

provide a pleasant, welcoming environment, and will maintain a clean and

attractive cafe house at all times.

 To have a source of income


 Lower production cost
 Attract customers
 To be a known business in the province of Albay and increase its brand awareness
 Research and develop the business
 Manage the cash flow
 Profit maximization
 Sales Growth
 Have a good customer relationship

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