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Answer The Following Questions:: Assignment 1 (Marketing Management)

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17 views2 pages

Answer The Following Questions:: Assignment 1 (Marketing Management)

aasqsqs

Uploaded by

Parvinder McCartney
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Assignment 1 (Marketing Management)

Answer the following questions:

1. Choose ONE (1) ready to drink beverage brand, eg: Milo, Calphis, Gatorade,


Alicafe, etc. (You may browse through the following websites to identify some
other brands, such as Hausboom@ https://www.hausboom.com/, Etika
@ https://www.etikaholdings.com/home, F & N
@https://www.fn.com.my/brands/, Britvic @ https://www.britvic.com/our-
brands)
2. Make sure each and every one of you choose a different brand.
3. Answer this question: Explain the essential benefit, core product, and
enhanced product of the ready-to-drink beverage brand.
4. The format of the paper should be as follows:
1. A cover page with your details – Name, Student ID, and Sections (as
registered in UNIEC)
2. Font: Time New Roman, size 12 with 1.5 spacing
3. Maximum number of pages: 3 (including cover page)

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