English For The Profession 2A Criminology 31 January 2022 Feasibility Study and Proposal Synchronous Discussions

English for the Profession
2A Criminology
31 January 2022
Feasibility Study and Proposal

Synchronous Discussions
What is a feasibility study?
is designed to reveal whether a project/plan is feasible. It
is an assessment of the practicality of a proposed
project/plan.
It is conducted in order to objectively uncover

the strengths and weaknesses of a proposed project or an
existing business
It helps to identify and assess the opportunities and

threats present in the natural environment, the resources
required for the project, and the prospects for success.
Processes in a Feasibility Study
Conduct preliminary analyses.
Prepare a projected income statement. What are the possible revenues

that the project can generate?
Conduct a market survey. Does the project create a good or service that is
in demand in the market? What price are consumers willing to pay for the
good or service?
Plan the organizational structure of the new project. What are the staffing
requirements? How many workers are needed? What other resources are
needed?
Prepare an opening day balance of projected expenses and revenue
Review and analyze the points of vulnerability that are internal to the
project and that can be controlled or eliminated.
Decide whether to go on with the plan/project.

Contents of a Feasibility Report/Study
An executive summary is the first section of a business plan or

proposal that provides a brief overview and contains its main
points. It is a condensed version of a complete business plan or
proposal, and primarily used in the business world, but its
application in academia is also possible.
Description of the Product/Service - the complete overview of

a company’s offer to the public.
Technology Considerations - is the mechanism of improving

the quality of life of the clients/customers.
Product/ Service Marketplace - the kind or type of product a

company offers to the public.
Identification of the Specific Market - deals with the identification of a
particular kind of clients/customers.
Marketing Strategy - the technique to be employed for the

customers/patrons to buy or purchase the product or service.
Organizational Structure - the set of manpower designated by a

responsibility to administer, manage and operate the business.
Schedule - discusses the timeline to accomplish specific objectives/goals.
Financial Projections - are concise documents that depicts future profits,

gains, probable losses and factors that may affect the target goals of the
company.
Types of Feasibility Study
1. Technical Feasibility Study
a)Technical: Hardware and software
b) Existing or new technology
c)Manpower
d)Site Analysis
e)Transportation
2. Financial Feasibility Study

a)Initial investment
b)Resources to procure capital: Banks, investors, venture
capitalists
c)Return on investment
3. Market Feasibility Study
a) Type of industry
b) Prevailing market
c) Future market growth
d) Competitors and potential customers
e) Projection of sales
4. Organizational Feasibility Study

a) The organizational structure of the business
b) Legal structure of the business or the specific project
c) Management team’s competency, professional skills, and
experience
Highlight/click the link to
watch the video clip:
https://youtu.be/WI6_snOjlm0
PROPOSAL
What is a proposal?
in technical sense, is a document that tries to persuade the reader to
implement a proposed plan or approve a proposed project. Most
businesses rely on effective proposal writing to ensure successful
continuation of their business and to get new contracts.
The writer tries to convince the reader that the proposed plan or
project is worth doing (worth the time, energy, and expense necessary
to implement or see through), that the author represents the best
candidate for implementing the idea, and that it will result in tangible
benefits.
Proposals are persuasive documents intended to initiate a project and get the reader to
authorize a course of action proposed in the document. These might include proposals
to:
a) Perform a task (such as conducting a feasibility study, a research
project, etc.)
b) Provide a product
c) Provide a service
Proposals can have various purposes and thus take many forms. They may include
sections such as the following:
a) Introduction and/or background f) Technical background
b) Problem statement g) Project description
c) Purpose/motivation/goal/objectives h) Work/Timeline schedule
d) Definition of scope and approach i) Budget
e) Review of the state of the art j) Qualifications
k) Conclusion
Four kinds of Proposals
Solicited Proposals: an organization identifies a situation or problem
that it wants to improve or solve and issues an RFP (Request for
Proposals) asking for proposals on how to address it. The requesting
organization will vet proposals and choose the most convincing one,
often using a detailed scoring rubric or weighted objectives chart to
determine which proposal best responds to the request.
Unsolicited Proposals: a writer perceives a problem or an

opportunity and takes the initiative to propose a way to solve the
problem or take advantage of the opportunity (without being requested
to do so). This can often be the most difficult kind of proposal to get
approved.
Internal Proposals: these are written by and for someone within the
same organization. Since both the writer and reader share the same
workplace context, these proposals are generally shorter than external
proposals, and usually address some way to improve a work-related
situation (productivity, efficiency, profit, etc.). As internal documents,
they are often sent as memos, or introduced with a memo if the
proposal is lengthy.
External Proposals: these are sent outside of the writer’s

organization to a separate entity (usually to solicit business). Since
these are external documents, they are usually sent as a formal report
(if long), introduced by a cover letter (letter of transmittal). External
proposals are usually sent in response to a Request for Proposals, but
not always.
Proposals written as an assignment in a Technical Writing classes
generally do the following:
Identify and define the problem that needs to be solved or the opportunity
that can be taken advantage of. You must show that you clearly understand
the problem/situation if you are to convince the reader that you can solve it.
Rubrics that assess proposals generally place significant weight (~20%) on
clarity and accuracy of the problem definition.
Describe your proposed project, clearly defining the scope of what you
propose to do. Often, it is best to give a general overview of your idea, and
then break it down into more detailed sub-sections.
Indicate how your proposed solution will solve the problem and provide
tangible benefits. Specifically, indicate how it will meet the objectives and
abide by the constrains outlined in the problem definition. Give specific
examples. Show the specific differences between “how things are now” and
“how they could be.” Be as empirical as possible, but appeal to all appropriate
persuasive strategies. Emphasize results, benefits, and feasibility of your
proposed idea.
Include the practical details: propose a budget and a timeline for completing
your project. Represent these graphically (budget table, and Gantt chart). Your
timeline should include the major milestones or deliverables of the project, as
well as dates or time frames for completion of each step.
Conclude with a final pitch that summarizes and emphasizes the benefits of
implementing your proposed idea – but without sounding like an
advertisement.
Additional Proposal Elements to Consider
Describe your qualifications to take on and/or lead this project; persuade the reader
that you have the required skills, experience, and expertise to complete this job.
Decide what graphics to use to illustrate your ideas, present data, and enhance your
pitch.
Include secondary research to enhance your credibility and the strength of your
proposal.
Include secondary research to enhance your credibility and the strength of your
proposal.
All proposals must be convincing, logical, and credible, and to do this, they must
consider audience, purpose and tone.
For writing proposal video clip, highlight, copy and paste in youtube
the link to watch: https://youtu.be/moJNIbsjgI4

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English for the Profession

Feasibility Study and Proposal

It is conducted in order to objectively uncover

It helps to identify and assess the opportunities and

Conduct preliminary analyses.

Prepare a projected income statement. What are the possible revenues

Decide whether to go on with the plan/project.

An executive summary is the first section of a business plan or

Description of the Product/Service - the complete overview of

Technology Considerations - is the mechanism of improving

Product/ Service Marketplace - the kind or type of product a

Marketing Strategy - the technique to be employed for the

Organizational Structure - the set of manpower designated by a

Schedule - discusses the timeline to accomplish specific objectives/goals.

Financial Projections - are concise documents that depicts future profits,

2. Financial Feasibility Study

4. Organizational Feasibility Study

Unsolicited Proposals: a writer perceives a problem or an

External Proposals: these are sent outside of the writer’s

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