Outreach Best Practices

Your Guide for Getting Reviews

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The Basics to see exceptional growth in
traffic to your page and leads
(our data shows another large

Your product needs jump at 100 reviews).

reviews

10
reviews
You’ll see incremental
improvement in your
Satisfaction (X-axis) and
Market Presence
(Y-axis) with each review.
in a category to be listed on
the Grid comparison, to be Bottom Line: The more
included in the Grid report for reviews, the better!
that category, and be eligible Check out our Grid Scoring
to earn badges.
Methodology here
 If you’d prefer to run your own campaign,
please keep in mind:
G2 will gladly Reviews resulting from a campaign you run will be denoted as being sourced
run a review “Direct from vendor” on our site. This is the categorization we must apply when a
vendor does its own outreach so that site visitors know a particular review
resulted from the vendor’s own efforts.
campaign on your. You should be reaching out to your entire customer base.
Our Community Guidelines state that we reserve the right
All we need is a list of your customers to remove reviews if we find evidence that a vendor solicited
(first names and email addresses) and only positive reviews.
we will send out the requests for
reviews, with no additional work Communications such as a review campaign are subject to FTC regulations, so
required from your team. you will need to bear those in mind should you run your own campaign.
If you choose to have G2 run your campaign, contact your customer success
manager to get started.

DO THIS
Use an email verification tool to assess the health of
your customer emails. It’s important to make sure to
remove old email addresses to avoid high bounce
rates when you launch the review campaign.
Vendor Run Review
Campaign Examples
Example 1 - Highfive

Hi [[First Name]],
We’re so excited that we are partnered together and we want to thank
you for your support of [[Product Name]].
Because we value authentic feedback on our product and service from
our costumers, would you be willing to write a short review of [[Product
Name]] on G2? G2 is an independent review site similar to Glassdoor and
Yelp, but for the software people use at work.
To say thank you for taking the time to share your feedback, G2 is
offering $25 Amazon gift card to the first 20 [[Product Name]] users
who complete a review using this link. It takes just a few minutes, and
you’ll need to sign in with your LinkedIn account to validate your identity.
Please feel free to share with other members on your team if you think
they would like to leave comments and receive a $25 gift card as well.
Review [[Product Name]]
Let me know if you have any questions, and thanks in advance for your
feedback!
Cheers!
[[Marketing Person]] 4
Vendor Run Review
Campaign Examples
Example 2 - eFrontPro

Dear [[Name]],
If you love [[Product Name]]], now is the time to prove it!

We’d like to ask you to head on over to G2, one of the best
business software review and comparison platforms out there,
and leave us a review. As a thank you, you will receive a $25
Amazon Gift Card for your published review directly from G2.
The process is simple: log in to G2 with your LinkedIn account
and be one of the first 20 people to write a review for [[Product
Name]].
G2 will send you an Amazon Gift Card for $25 (or equivalent). If
you’re in a country other than the US, UK, Canada, Germany, or
Spain, you will receive a VISA gift card for the same amount.

[Write a Review]

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Vendor Run Review
Campaign Examples
Example 3 - UltraEdit

It’s no secret that we here at [[Company Name]] value our users’

feedback. And to show our appreciation, we’re partnering with G2 to
give away a $25 Amazon gift card to the first 20 users who publish a
review of [[Product]] on G2, one of the best tech review platforms
out there.
How can you leave a review? It’s simple:

1) Log into G2 using your LinkedIn account.

2) Be one of the first 20 users to leave a [[Product]] review.
3) After verification, G2 will send you a $25 Amazon gift card!

That’s it! All it takes is a rating and a short comment to make yourself
eligible to win a $25 Amazon gift card.
[Leave a review]
*Note: If you’re in a country other than the USA, UK, Canada, Italy Germany, Spain, or
France, you will receive a Visa gift card instead.

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If you choose to run your own campaign,
here’s a step-by-step guide to running
a successful review campaign
Step 1: Prep your customer list
Target a wide base of your customers
(different industries and company sizes, older and newer
customers, etc.) to get the best representative sample.

Confirm that your target customers have complete

LinkedIn profiles (with photos, connections, and a
current employer listed). This increases the credibility
and trustworthiness of the reviews.
DO THIS
Create a spreadsheet with
Don’t target only your best customers to reach out to. contacts’ first and last name, and
Having only glowing, 5-star reviews actually makes you email address; use this for
look less credible; serious buyers want to see balanced, tracking completed reviews later.
authentic insights to help guide their decisions.
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 Hi NAME,

Step 2: Craft your email(s) Thanks for being a customer of PRODUCT.

Your email should contain: Because we value authentic feedback on our

product and service from customers like you,
would you be willing to write a short review of
A link to your landing page. We provide you with a custom [PRODUCT] on G2? G2 is an independent review
site where nearly 1M professionals like you are
landing page featuring your existing reviews and a link that goes sharing their opinions on the software they use.
straight to your review form, streamlining the review process for It’s similar to Glassdoor, TripAdvisor, etc., but for
your customers. the software and apps people use at work.

A thank-you offer. We’ve found that offering a small reward To say thank you for taking the time to share your
feedback, G2 is offering a $25 Amazon gift card to
motivates users to write reviews. The rewards provided
the first 20 [PRODUCT] users who complete a
through your contract with G2 should be offered as a thank review. The gift card is from G2, and your
you for the reviewer taking the time to share their authentic eligibility to receive it is in no way conditioned on
feedback, not as an incentive for writing a positive review. the content of your review.
See our Community Guidelines for more.
You can submit your review here It takes just a
If you aren’t offering a reward, setting a deadline for when few minutes, and you’ll need to sign in with your
reviews must be submitted will help create a sense of LinkedIn account so G2 can validate your identity.

urgency and drive higher response rates. Let us know if you have any
questions, and thanks in DO THIS
A method of confirmation. If you want to track advance for your constructive Draft and send your
which customers submitted reviews, include feedback!
first email.
instructions for your customers to let you know
that they completed a review. 8
If you’d prefer to run Subject Lines:

your own campaign, • Email 1: Review [Product], get a $25 Amazon card
• Email 2: Re: Looking for feedback on [Product]
please keep in mind: • Email 3: Last chance - Review [Product], get $25 Amazon card

When to Send?
• Do not send on Mondays. (if you really really need to, make it for the afternoon)
• For Tuesday through Thursday, send between 1pm-4pm
• For Friday, send mid-morning
• Try to vary your times (ex. 3pm, 11am, 1pm for a full campaign)

DON’T DO THIS Monday Tuesday Wednesday Thursday Friday

Don’t send your emails
out on Mondays Week 1 1st email 2nd email

Week 2 3rd email

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 Q When should you send the follow-ups?

Step 3: Follow up with A We recommend allowing for 2-3 days between

each reminder email
up to 2 reminders

2x
Hi NAME,

Just wanted to remind you that we’d still like to hear your feedback on
PRODUCT – do you have a few minutes today to submit a review on G2?

Don’t forget, the first 20 reviewers will earn a $25 Amazon.com gift
We recommend sending up to 2 reminders after your initial card. The gift card is from G2, and your eligibility to receive it is in no
way conditioned on the content of your review.
email. People’s inboxes are so full that it’s easy for a single
email to fall through the cracks; sending multiple gentle You can submit your review here (LINK to landing page). It takes just a
reminders increases the odds that at least one of your few minutes, and you’ll need to sign in with your LinkedIn account so G2
messages will get opened. can validate your identity.

Leverage Your Marketing Automation tool: Thanks!

Using your own marketing automation tool will allow you to
see who clicked and opened each email send. You can also
track bounce rates to and remove any contacts who
unsubscribe. We see the highest conversion rates from the DO THIS
first email we send, followed by email two and then three. If Draft and schedule up to 2
you’re hitting your review targets after just one or two reminders (in your email
emails, you can adjust accordingly and omit sends if needed. marketing tool or in your
calendar).
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 Hi Robin,

Thanks for sharing your

feedback on PRODUCT with
a review on G2! We really
appreciate you taking the
time to let us know what we
Step 4: Track campaign performance are
doing right and what we
& thank reviewers can improve on.

Thanks!

Monitor your reviews to see what your customers are saying

in an independent, open forum; reviews are a great source
of authentic feedback on your product/service.

As the vendor, you have the option to comment on reviews

to address any points made; just make sure to clearly
identify yourself as an employee of the vendor and be
helpful and respectful.

Track the reviews that come in on a spreadsheet and

distribute rewards along with a thank-you message. DO THIS
Use your customer spreadsheet
to track reviews as customers
report them as complete.

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Internal company competitions
Create an Internal Competition to See
Who Can Bring in the Most Reviews
A friendly competition between teams within teams is a
great way to gather reviews. Give a prize to the winner at the
end of each month, quarter, or half. This can be a fun way to
get your team involved and increase your reviews on G2.

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 INFLUITIVE

Set Up Challenges
in Influitive
• Lorem Ipsum
to Encourage
Customer to Write
Reviews
G2 has an Influitive integration. You
can use this documentation to set up
the initial integration. Once
configured, make sure you connect
to G2 when creating a challenge by
adding the API stage.
• Lorem Ipsum

• Lorem Ipsum

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 User
Monitor reviews in your • The person who left the review.
admin portal • ’Private’ means the reviewer left an unattributed
(anonymous) review and we cannot share their info.
What Does Each Column Show?
Rating
• The NPS score they left with their review.
Approval Status
• Pending Moderation – The review has not been
moderated.
• Approved – The review is on your profile page.
• Rejected – The review has not met our standards; it will
also say way.
Reimbursement Status
• Review Submitted – The review has not been moderated.
• Submitted for Reimbursement – We’ve sent an email to
the reviewer with the gift card information.
• Reimbursed – The reviewer has claimed their gift card.
• Created – When the review was submitted.
Created
• When the review was submitted
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Thank You