Discussion Case-5

01. The advantages of the Big Data concept:

Big data is used for its high data volume, high velocity and variety of information that helps
to analyze and processing data leading to enhanced insight and decision making. The biggest
advantages of big data in business sector is immense because of analyzing wide variety of
customer behaviour and taste, managing inventor, improving supply chain and distribution
channel, human resources management and providing improved or better customer service.
In healthcare sector, better and quick service to patients is now reality for keeping a wide
variety of data and information of patients. In financial sector, big data are important to
provide better customer service because of analyzing customer need and taste. Moreover,
fraud and Anti-money laundering detection is prevented in financial by analyzing machine
learning technology. Big data also improve research and scientific advancement. The
concept of smart city is mostly relying on it for providing wide varieties of service to its
inhabitants. Thus, todays technologically developed world is mostly relaying on big data.

02. Five facts about the Big Data:

i. It is estimated that Walmart collects more than 2.5 petabytes of data every hour
from its customer transactions. A petabyte is one quadrillion bytes, or the
equivalent of about 20 million filing cabinets’ worth of text.
ii. The Hadoop (open source software for distributed computing) market is forecast
to grow at a compound annual growth rate 58% surpassing $1 billion by 2020.
iii. Facebook users send on average 31.25 million messages and view 2.77 million
videos every minute
iv. It is expected that by 2020, one-third of the total data will be stored or pass
through the cloud and we will be left with almost 35 zettabytes of data.
v. In2020, every person will generate 1.7 megabytes in just a second.

Source Links are follows:

i. https://www.modeln.com/blog/10-interesting-facts-big-data/
ii. https://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-
facts-everyone-must-read/?sh=6709f31617b1
iii. https://www.disruptordaily.com/7-facts-know-big-data/
iv. https://latinamericanpost.com/27532-15-unique-facts-about-the-big-data
v. https://techjury.net/blog/big-data-statistics/#gref

03. Dashboard:  A Dashboard is a user interface that arranges and describes information in a
way that is easy to read. Is also uses visualization tool to help user to understand the
complex relationship in their data. It helps to accumulate data and make it easily
accessible by storing it in one place. In data dashboard, there are some graphs and matrix
that summarize the key information for all. A dashboard is personalized, protected, and
 shared with end-users. To convey relevant information to others, information on
dashboard is presented by using smartphone, tablets or other mobile technology.

A BI dashboard provides customer defined matrix, statistics, graphs, insights, and

visualization into current data to monitor the health of business or department. The status
of key performance indicators (KPIs) and other important business data or information
are presented or visualized in a simple way that helps to easily understand the key
indicators of the business or company for improving business decision. It can be
customized for desktop, mobile or Web/cloud users at any time for the specific need of
the company or business.

Source:

04. The BI software I like most is B4Dynamics Software. It provides companies to create
corporate level data warehouse from a wide range of companies and sources to visualize
custom reporting. The special feature of this software is that it can analyze new and
recorded database directly from data warehouse. It can also analyze data globally across
the companies. It can be customized if needed. Moreover, B4Dynamics expert team are
available to guide, support through the planning, setup, and launch. This software can be
used in desktop, mobile or excel dashboard for immediate use.
05. Mapinfo provides software that precisely connect users who experience 10X faster
performance by ETL process. It integrates all enterprise data and supports wide range of
data. Conform software manages all assets and infrastructure through connecting with
IoT. MapXtreme empowered by geospatial application helps business by providing
location base business data. Spectrum Enterprise Tax software helps to assess tax rate
by identifying instantly local tax rate.
Location Intelligence: Location intelligence infers to location base data to provide
customer behaviours, environmental factors, Internet of Things (IoT) data sources and
GPS system for the business or companies to improve their business. Geographical
Information system (GIS) is used to provide information and data that helps to detect the
patterns and trends related to specific business need and thus helps to take decision more
effectively. Location intelligence are effectively used by Insurance companies, Financial
services, higher education (University), retail business, customer experience and private
services.
6. FICO provides software for fraud detection in Identity and Authentication, Payments
Fraud, Ani-Money Laundering, FICO® Falcon® Intelligence Network and Customer
Communications for Fraud. For identity proofing, biometric and Behavioral
authentication, strong customer Authentication, Application Fraud and synthetic identity
fraud it provides Identity and Authentication software, Through Payments Fraud it solves
-Enterprise Fraud, Credit and Debit Card Fraud, Fraud and Financial Crimes
Convergence, Real-Time Payments Fraud and Compromise Detection. Ani-Money
Laundering service cover -Fraud and Financial Crimes Convergence, Know Your
Customer, Sanctions Screening, AML Analytics and Transaction Monitoring. AI and
 Machine Learning, FICO® Falcon® Intelligence Network Insights, Compromise
Detection are the solutions covered by FICO® Falcon® Intelligence Network. Customer
Communications for Fraud solves Fraud resolution aiming at Protecting customers from
fraud with intelligent omnichannel communication.

Predictive analytics: Predictive analytics is a statistical analysis of current and past data to
provide the prediction of trends and behaviour pattern. Machine learning, deep learning,
AI and data mining are included in predictive analytics to analyze statistically to predict
the past and present events and future outcome. Finding of predictive analytics helps the
business to manage resources allocation, replenish stock and launch marketing campaign.
Financial services, energy, automotive, manufacturing, retail extensively use predictive
analytics.

 Predictive analysis is when the software analyses all previous data to see how likely
they are prone to threat. This can help counteract potential fraud and cyberattacks.  Predictive
analysis is being able to transform historical data through the use of algorithms and different BI
tools so as a company you are able to make accurate forecasts, looking at trends, and try to
reduce your costs as much as possible. It is heavily used in healthcare, supply chain, retail
stores, etc

Location intelligence involves the people and technology used to visualize spatial data
identifying trends and relationships that result in actionable information. Location intelligence
builds on geographical information system (GIS) tools to provide data-driven insights that span
a myriad use cases
consumer behaviors, environmental factors, Internet of Things (IoT) data sources, and GPS
systems detect patterns and trends that relate to specific business needs, making strategic
decisions more effective.
Spectrum Enterprise Tax
MapXtreme geospatial applications that empower your business with this
complete software development kit (SDK)
Integrate data seamlessly from legacy systems into next-gen cloud and data platforms
with one solution
MapInfo is a software that helps businesses by using maps, location intelligence, and geographical
information to gather data about consumer habits. Based on these data, companies can make important
decisions about where, when and how products and services should be positioned. Location intelligence
is an important tool that identifies trends and patterns by drawing on geographical information

Dash board:

Business intelligence dashboards are information management and data visualization

solutions used to analyze your data. Content creators can use interactive elements like filters and
actions to combine charts, graphs and reports in a single screen for snapshot overviews.
Dashboards are one of the most popular capabilities of BI platforms because they present easily
understandable data analysis, allow you to customize which information you want to view, and
provide a way to share the results of your analysis with others.

What can Tableau do for you?

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OUR CAPABILITIES

The purpose of a BI dashboard

Dashboards are integral to an organizations’ business intelligence strategy. They should be
purpose-built and designed to analyze data from key datasets, to improve business decisions.
Instead of analysts manually compiling spreadsheets, modern BI platforms can access, analyze,
display, and share data via web-based dashboards. With a powerful, automated business
intelligence tool, stakeholders can build dashboards to review, draw conclusions, and act.

 an information management tool that visually tracks, analyzes and displays key performance
indicators (KPI), metrics and key data points to monitor the health of a business, department or
specific process. They are customizable to meet the specific needs of a department and
company.
A business intelligence dashboard, or BI dashboard, is a data visualization and analysis tool
that displays on one screen the status of key performance indicators (KPIs) and other important
business metrics and data points for an organization, department, team or process.

A business intelligence dashboard (BI dashboard) is a BI software interface that

provides preconfigured or customer defined metrics, statistics, insights and visualization into
current data. It allows the end and power users of BI software to view instant results into the live
performance state of business or data analytics.

wever, a BI dashboard is designed to allow users to receive instant visualization of their

preferred BI-specific operations, eliminating requirements for manually executed queries
or processes.
Moreover, a BI dashboard's appearance and interface may be customized for desktop,
mobile or Web/cloud users.

Dashboards are a wonderful way to monitor your business, to look for answers, and to
see all of your most-important metrics at a glance. The visualizations on a dashboard
may come from one underlying dataset or many, and from one underlying report or
many. A dashboard can combine on-premises and cloud data, providing a consolidated
view regardless of where the data lives.

A dashboard isn't just a pretty picture; it's interactive and the tiles update as the
underlying data changes.

Location Intelligence Definition

Location Intelligence is the information and insights derived from geospatial data (geodata),
visually mapped by layering data spatially and/or chronologically. Location intelligence is
commonly associated with business intelligence, but has become widely applicable across
many different industries and segments to solve a variety of problems, including within the
public sector.
FAQs

What Is Location Intelligence?

Location intelligence involves the people and technology used to visualize spatial data
identifying trends and relationships that result in actionable information. Location intelligence
builds on geographical information system (GIS) tools to provide data-driven insights that span
a myriad use cases. The first recorded example of location intelligence is attributed to the
success of John Snow in London, 1854, when an outbreak of cholera was tracked and
diminished by mapping of the area of cases overlapped by a map of specific water pumps.

What Does Location Intelligence Do?

Location intelligence allows business and government analysts to optimize their strategic
position by leveraging location data created from consumer behaviors, environmental factors,
Internet of Things (IoT) data sources, and GPS systems. Spatial analytics help the public and
private sector to detect patterns and trends that relate to specific business needs, making
strategic decisions more effective.

What Are Location Intelligence Tools?

Location intelligence companies offer tools that allow organizations to collect and compile big
data, analyze it, filter it, and visualize the results at a very broad or granular level that is mapped
to a geographic location. Location intelligence tools are often software-based dashboards that
allow LI analysts and decision makers to visualize spatial data in intuitive ways. They uncover
trends and business opportunities that traditional analytics tools which lack the “mapping”
capabilities miss.

Who Benefits from Location Intelligence?

Location intelligence is used by the following sectors:

Insurance - Spatial data visualization decreases reactive behavior for insurers and allows them
to be more proactive in writing accurate policies based on usage data, reserving and allocating
capital, and preventing damage from impending natural disasters. This helps insurance data
analysts and policyholders mitigate risk for a mutual benefit.

Financial Services - Location intelligence helps banks and financial institutions optimize the
placement of their branches and ATMs, as well as more effectively detect fraud, avoid flagging
legitimate charges, and promote special offers.

Public Sector - Location intelligence data in the public sector can help police departments
optimally allocate resources to impact public safety down to the street or intersection
level. Government entities can also combat fraud, waste and abuse using geospatial data to
identify inappropriate spending.

Retail - Location data allows retailers to map consumer purchasing behavior patterns in-store to
optimally locate certain products, as well as distribute mobile offers based on the shoppers’
location in-store or historic buying behavior. IoT data can also enable seamless inventory
management when cross analyzed with other locations or warehouses.

Higher Education - Universities can use location data to optimize their student recruitment
process, alumni and donor tracking, and for campus mapping efforts.

Customer Experience - Real time location intelligence enables large venues like stadiums,
resorts and airports to enhance customer experience by providing way-finding alerts, quicker
product delivery, and effective queue management for in-demand services like restrooms.

What Are the Issues with Using Location Intelligence at Scale?

Location intelligence data provides businesses across a variety of industries and governments
with valuable insights. However, the scale of location data available to uncover these insights is
rapidly expanding due to the increasing number of location-aware consumer devices, IoT
connected devices and telematics data which has exposed that existing tools for analyzing
location and GIS big data are falling behind. Visualizing location data at scale is critical for the
development of innovative business intelligence using a wide variety of data collecting
technology, and organizations that are effectively analyzing geo-enriched data at scale are
finding more relevant customers and increasing sales. Find out more about solutions for Spatial
Big Data (SBD) and other massive data sets with OmniSci.
How Does OmniSci Utilize Location Intelligence?

OmniSci is at the forefront of location intelligence for big data analytics, combining

unprecedented volumes of geospatial and BI data in one interactive experience. With sub-
second SQL queries and interactive visualization of massive datasets, OmniSci enables
companies to leverage their location based business data to develop powerful, industry-moving
insights.