Goal Total KPIs KPI value
Target Revenue $600,000
V
Customer acquisition cost (CAC$173
Avg. yearly income per custom$520
Customer value $347
Avg.first deal per customer $300
Avg. Upsale per customer $220
V
New customers 1731
Customer Growth 1,731
Churn 100%
To calculate your max CAC, use this simple calculator:
customer per year $520
Profitability rate 80%
max CAC = $416
Recommended CAC = $173
To calculate the number of leads you need to acquire:
New customers 1,731
Conversion rate 35%
Lead generation 5,714
To start using this template please go to: File >>> and then Make A Copy
Not sure which fields to fill in? (Hint: It's the grey ones!)
>>> Budget allocation $300,000 For any additional help with this temp
This template was created by www.ma
Customer acquisition $225,000
Branding $75,000
Need help? Get A Free Marketing Pl
any additional help with this template, please contact:
[email protected] template was created by www.mayple.com
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This template was created by www.mayple.com
January $15,500 February $0 March
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribution $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500
Retainers $9,600 Retainers $0 Retainers
PPC expert $3,000
Content & SEO expe $2,500
Design service provi $800
SMM $500
Website Maintenanc $800
Influencers manage $1,200
Technology tools $800
Total Monthly: $25,100 $0
Monthly target $25,000 $25,000
Gap -$100 $25,000
Monthly KPIs
(CAC) $173 $150
New customers 145 0
Number of leads 414 0
Total Yearly $25,100
Yearly target $300,000
Gap $274,900
Expenses
Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development
Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
$0 April $0 May $0
$0 Retainers $0 Retainers $0
$0 $0 $0
$25,000 $25,000 $25,000
$25,000 $25,000 $25,000
$150 $150 $150
0 0 0
0 0 0
June $0 July $0 August
Retainers $0 Retainers $0 Retainers
$0 $0
$25,000 $25,000
$25,000 $25,000
$150 $150
0 0
0 0
$0 September $0 October $0
$0 Retainers $0 Retainers $0
$0 $0 $0
$25,000 $25,000 $25,000
$25,000 $25,000 $25,000
$150 $150 $150
0 0 0
0 0 0
November $0 December $0
Retainers $0 Retainers $0
$0 $0
$25,000 $25,000
$25,000 $25,000 Gap = zero?
$150 $150
0 0
0 0
Yearly balance
$274,900
[Company Name] 2020 Marketing Plan This template was created
Q1
Category Sub Category Project January February
Category New category
Google keywords keywords
Top of funnel Free e-book - Product line -
(First touch Facebook lead ads shop now
campaigns) Free e-book - Product line -
Instagram lead ads shop now
RM#1: Only cart RM#1 + RM#2 (all
Remarketing Cross-channel leavers visitors)
Paid Campaigns Holiday deals New Year's deal
Special Events Seasonality Winter Sale Winter Final Sale
Product launch
Winter days
Branding selfi's
Influencers
Lead-gen
Website redesign Phase 1
Website
Blog
Winter Inspiring
Weekly Blog posts experiences designers
Blog
Special posts
Keywords ResearchResearch 1 Research 2
SEO Link building X20 new links X20 new links
Distribution boost X3 platforms X3 platforms
Free Content
Lead Magnet
Content
Lead Magnet 10 minutes: 10 minutes:
Content Podcasts Experiences Designers
Video
Assets
PR 1 op-in
1 post a day, 1
Facebook video a week 1 post a day
Social Media
Instagram
New content New content
Content updates: 1/week updates: 1/week
Email Marketing Drip Club members New customers
Special Events New Year's deals Winter final sale
Homepage & Product category
Website Blog #1
Bot Marketing
Social Media
Conferences &
Events Shows Trade show
Meetups Ecosystem Designers Influencers
Offline & Other Affiliates &
Partnerships Referers Add 2 new Add 2 new
Other Biz Dev Partners Add 1 new
mplate was created by www.mayple.com
Q2 Q3
March April May June July
Ongoing
optimization
Product XYZ
spotlight
Product XYZ
spotlight
RM#1 + RM#2 (all
visitors)
Spring early birds
Spring collection
Spring personal
gifts
Spring collection
Phase 2 Phase 3
Blog redesign
Influencers
Spring spirituality
inspiration:
Spring
Research 3
X20 new links X20 new links X20 new links X20 new links X20 new links
X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms
Spring catalog
10 minutes: Art
Spring collection -
TV interview
1 post a day 1 post a day 1 post a day 1 post a day 1 post a day
New content New content New content New content New content
updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week
New subscribers
Spring collection
Product category
Facebook
#2
messanger
campaign
Add 2 new
Q4
August September October November December
X20 new links X20 new links X20 new links X20 new links X20 new links
X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms
1 post a day 1 post a day 1 post a day 1 post a day 1 post a day
New content New content New content New content New content
updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week
Yearly KPI's
Expected New
Budget Customers CAC
This template was created by www.mayple.com
Category Project
Google Ads
Paid media campaigns for
Facebook Ads
lead-gen
Remarketing across
channels
Blog posts
E-books
Content & SEO Podcasts
(+content distribution)
Video
Distribution
Branding
Influencers campaigns
Lead-gen
Social media 1 post a day
In progress
Done
Delayed
Failed
Estimated
Task Assigned time Status
New campaign #2 (days)
Campaign #1 ads copy updates
Creating 2 new landing pages
New campaign #1
New campaign #2
Creative creation for campaign #3
Funnel planning
Ads creation
Campaign
Blog post #1
Blog post #2
E-book #1
Podcast #1
Video #1
Video #2
Organic distribution
Paid distribution
New posts
Reposting
W1 W2 W3
copy Launch Ongoing optimization
Ad copy update
LP1 planning LP1 design LP2 planning
Setup Launch
Setup
Funnel planning, including
copy and creative brief
Design ads
Launch
Research and writing distribution
Research and writing
proofreading PDF design
Planning and logistics Recording and editing Distribution
Video brief Creative concept
Video brief Creative concept
3 communities 3 communities 3 communities
Reach-out with offer Close final list Send final request
Reach-out with offer
customers customers customers
1 content, 1 customers 2 content, 1 customers 3 content, 1 customers
W4 KPI type KPI target Assumption
>>>
LP2 design
Launch
Ongoing optimization
>>>
distribution
Distribution
Logistics >>>
Logistics >>>
3 communities
Launch
Close final list >>>
customers
4 content, 1 customers
Actual results
