INDUSTRIAL VISIT REPORT

ON
PARLE, BRITANNIA, APC AND PERFETTI

EXECUTIVE SUMMARY
The importance of Human Resource Management is being increasingly
realized in industrial and non-industrial organization both in India and
abroad. The realization has come about because of increasing complexity of
tasks if managers and administrators. In most organizations the problem of
getting the competent and relevant people, retaining them, keeping up their
best to the organization, are now viewed as the critical problems.
So with this reference the project related to the industrial visit for the study
of the HR Practices has been conducted. We had visited Parle &Britannia at
Pant Nagar and APC & Perfetti Van Melle at Udham Singh Nagar. We had
concluded data from visits and tried to summarized in this project from
primary research. It emphasizes on the importance of a clear cut
organization structure and culture to avoid any confusion in order to achieve
maximum results with minimum resources.
The project report is aimed to cover maximum knowledge of HR Practices
followed in organization and how the performance is evaluated of the
employees, what primary factors are considered, how data is maintained and
finally the evaluation done. Here the HR practices of the companies have
being explained with their products profiles and competitors. The practical
knowledge has been gained mainly by observing all the activities taking
place in the HR department. This is a brief study done to hace understanding
of the subject HR, how it is practically implemented, why it is necessary , its
implications and benefits.
PREFACE
Human Resource Management is both an academic theory and a business
practice that addresses the techniques of managing a workforce. The
theoretical discipline is based on the assumption that employees are
individuals with varying goals and needs, and as such should not be thought
of as bonded labour or can be purchased at price. The field takes a positive
view of employees and study of practices followed by organization to
manage this intellectual capital to their maximum satisfaction, so that they
can work to best of their ability. So, as a MBA student I must know the
practical implication of concepts of Human Resource Management, IMS
has given me this golden opportunity to meet this end, by means of this
Project work.
Project work consists of visit to the company and collecting the
information about the practices being followed there, as an HR student my
aim was to get a deep insight into HR functioning and to know about the
vital role that HR department plays in functioning of other departments.
I have done my Project from PARLE, Britannia & Perfetti Van Melle
India Pvt. Ltd., Rudrapur, as a requirement for the degree of MBA(HR&IR).
I hope to provide relevant information about the various HR functions of the
Organization in a nutshell by means of this report. It had been a constant
endeavor to remain informative and to the point.

CONTENTS
 Acknowledgement
 Preface
 Company Profiles
Parle
 Introduction & History
 Evolution & Growth of Industry
 Products & Services of Parle
 Competitors
Britannia
 Introduction & History
 Products and Financial Analysis
 Competitors
 Market Strategy
APC
 Introduction & History
 Achievements
 Work Flow Model
 Functional Areas – HR & Personnel Dept.
 Safety and Health Management
Perfetti Van Melle
 Introduction & History
 Evolution & Growth of Industry
 Global Market Positions
 Products & Services
 Scope and Nature of HRM in Industry
  Executive Summary
 Conclusion
 Bibliography

PARLE

HISTORY

A long time ago, when the British ruled India, a small factory was set
up in the suburbs of Mumbai city, to manufacture sweets and toffees. The
year was 1929 and the market was dominated by famous international
brands that were imported freely. Despite the odds and unequal competition,
this company called Parle Products, survived and succeeded, by adhering to
high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits,
in addition to sweets and toffees. Having already established a reputation for
quality, the Parle brand name grew in strength with this diversification. Parle
Glucose and Parle Monaco were the first brands of biscuits to be introduced,
which later went on to become leading names for great taste and quality.
 Apart from being the world's largest selling biscuit, Parle - G is
winner of 8 Gold and 11 Silver awards at the Mond Selection Awards – the
global standard for quality in Food category.
Secret of success

In keeping with our philosophy, we believe in adding value and spreading

the goodness around to improve the quality and safety of human life.
Our success today can be attributed to our members of the family
and their dedication that has resulted into success of the Parle brand name in
the market.

Market share

Over the years, Parle has grown to become a multi million US $ company.
Parle enjoys the 40% share of the total biscuit market & 15% share of
total confectionery market in India

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar

company. Many of the Parle products - biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share
of the total confectionary market, in India. The Parle Biscuit brands, such as,
Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,
Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst
consumers.

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And yet, we know that this reputation has
been built, by constantly innovating and catering to new tastes. This can be
seen by the success of new brands, such as, Hide & Seek, or the single twist
wrapping of Mango bite.
In this way, by concentrating on consumer tastes and preferences and
emphasizing Research & Development, the Parle brand grows from strength
to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits &
confectioneries while another factory at Bahadurgarh, in Haryana
manufactures biscuits. Apart from this, Parle has manufacturing facilities at
Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at
Bahadurgarh and Neemrana are the largest such manufacturing facilities in
India. Parle Products also has 14 manufacturing units for biscuits & 5
manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a
constant output & easy distribution. Each factory has state-of-the-art
machinery with automatic printing & packaging facilities.
All Parle products are manufactured under the most hygienic conditions.
Great care is exercised in the selection & quality control of raw materials,
packaging materials & rigid quality standards are ensured at every stage of
the manufacturing process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff, using the most modern equipment.

The Marketing Strength

Parle brand have found their way into the hearts and homes of people all
over India & abroad.
Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets.
There are 31 depots and C&F agents supplying goods to the nation wide
distribution network

The extensive distribution network, built over the years, is a major strength
for Parle Products. Parle biscuits & sweets are available to consumers, even
in the most remote places and in the smallest of villages with a population of
just 500.

Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets

directly or indirectly. A two hundred strong dedicated field force services
these wholesalers & retailers. Additionally, there are 31 depots and C&F
agents supplying goods to the wide distribution network.
The Parle marketing philosophy emphasizes catering to the masses. We
constantly endeavor at designing products that provide nutrition & fun to the
common man. Most Parle offerings are in the low & mid-range price
segments. This is based on our cultivated understanding of the Indian
consumer psyche. The value-for-money positioning helps generate large
sales volumes for the products.

PARLE G - THE EVOLUTION!!!

Parle-G has been a strong household name across India. The great
taste, high nutrition, and the international quality, makes Parle-G a winner.
No wonder, it's the undisputed leader in the biscuit category for decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living
in cities & in villages. While some have it for breakfast, for others it is a
complete wholesome meal. For some it's the best accompaniment for chai,
while for some it's a way of getting charged whenever they are low on
energy. Because of this, Parle-G is the world's largest selling brand of
biscuits.

Launched in the year 1939, it was one of the first brands of Parle
Products. It was called Parle Glucose Biscuits mainly to cue that it was a
glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and
sold in units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand in special

branded packs and in larger festive tin packs. By the year 1949, Parle Gluco
biscuits were available not just in Mumbai but also across the state. It was
also sold in parts of North India. By the early 50s, over 150 tonnes of
biscuits were produced in the Mumbai factory. Looking at the success of
Parle-G, a lot of other me-too brands were introduced in the market. And
these brands had names that were similar to Parle Gluco Biscuits so that if
not by anything else, the consumer would err in picking the brand. This
forced Parle to change the name from Parle Gluco Biscuits to Parle-G.

Originally packed in the wax paper pack, today it is available in a

contemporary, premium BOPP pack with attractive side fins. The new
airtight pack helps to keep the biscuits fresh and tastier for a longer period.

Parle-G was the only biscuit brand that was always in short supply. It
was heading towards becoming an all-time great brand of biscuit. Parle-G
started being advertised in the 80's. It was advertised mainly through press
ads. The communication spoke about the basic benefits of energy and
nutrition. In 1989, Parle-G released its Dadaji commercial, which went on
to become one of the most popular commercials for Parle-G. The
commercial was run for a period of 6 years.

Parle-G grew bigger by the minute. Be it the packs sold, the areas
covered or the number of consumers. It became a part of the daily lives of
many Indians. It wasn't a biscuit any more. It had become an icon. The next
level of communication associated the brand with the positive values of life
like honesty, sharing and caring.

In the year 1997, Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan that went on to become a huge success. The
personality of the superhero matched the overall superb benefits of the
brand. Parle extended this association with Shaktimaan and gave away a
lot of merchandise of Shaktimaan, which was supported by POS and press
communication. The children just could not get enough of Parle-G and
Shaktimaan.

In the year 2002, it was decided to bring the brand closer to the child
who is a major consumer. A national level promo - `Parle-G Mera Sapna
Sach Hoga' was run for a period of 6 months. The promo was all about
fulfilling the dreams of children. There were over 5 lakh responses and of
that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from
trips to Disneyland at Paris & Singapore; meeting their favorite film star
Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs
50,000; a special cricket coaching camp with the Australian cricketer –
Ricky Ponting; etc.

The year 2002 will go down as a special year in Parle-G's advertising

history. A year that saw the birth of G-Man - a new ambassador for Parle-
G. Not just a hero but also a super-hero that saves the entire world,
especially children from all the evil forces. A campaign that is not just new
to the audiences but one that involves a completely new way of execution
that is loved by children all over the world - Animation. A TV commercial
that showed G-Man saving the children from the evil force called Terrolene
launched this campaign. It was also supported by print medium through
posters and streamers put up at the retail outlets. G-Man, a new superhero
of Parle-G has the potential of making it big. And will be supported by a
campaign that will see many a new creative in the future so as to keep the
children excited and generate pride in being a consumer of Parle-G.

To make the brand much more interesting and exciting with children,
it was decided to launch a premium version of Parle-G called Parle-G
Magix in the year 2002. Parle-G Magix is available in two exciting tastes -
‘Choco’ and ‘Cashew’. The year 2002 also witnessed the launch of Parle-G
Milk Shakti, which has the nourishing combination of milk and honey,
especially launched for the southern market.

Parle-G continues to climb the stairs of success. Take a look at the

global market where it is being exported. First came the Middle East then
USA followed by Africa and then Australia. An Indian brand, that's
exported to almost all parts of the world. After all that's what you would
expect from the Parle-G World's Largest Selling Biscuit.

However, Parle Products also manufactures a variety of premium

products for the up-market, urban consumers. And in this way, caters a range
of products to a variety of consumers.

PRODUCTS AND SERVICE PROFILE OF THE

ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The
biscuit alone have such variety, catering to diverse paletters, there’s
something for everyone. And the tantalizing array of sweetmeats is just the
cherry on top.

PARLE Biscuits
Parle biscuits are linked with factors of power and wisdom providing
nutrition and strength. Parle biscuits are indeed much more than a tea-time
snack, they are considered by many to be an important part of their daily
food. Parle can treat you with a basket of biscuits which are not only
satisfying but are also of good and reliable quality. Parle biscuit cater to all
tastes from kids to senior citizens. They have found their way into the Indian
hearts and home
Parle-G
Krackjack crispy creams
Krackjack Cookies (new)
Monaco
Milk Shakti
Kreams
PARLE 20-20
Parle Marie Melody
Hide and Seek Milano
NImkin
Digestive Marie
PARLE Confectioneries
Right from candies to toffees, the sweet 'n' treat category of the Parle
product range is a genuine treat for every snack lover. This category can
satisfy one's taste and at the same time create a desire for more. These
confectioneries are a sheer delight to the taste buds and have a universal
appeal. Parle Biscuits and confectioneries, continue to spread happiness &
joy among people of all ages.

Melody
KISMI GOLD (NEW)
Orange Candy
Kismi TOFFEE
Kaccha mango bite
POPPINS
Mango bite
XHALE
PARLE Snacks
Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You
can now treat your loved ones with this yummy lot. Parle snacks are a
complete delight to the taste buds and can create the desire for more and
more. These snacks will not only satisfy your tummy but will also sustain a
feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS
SIXER
MUST BITTES (new)
Competitors of PARLE :-

 BRITANNIA
 ITC
 PRIYA GOLD
 AMUL

Packaging and Labeling

Packaging:
 The time spent by a customer for picking up a product from a retail
outlet is a few seconds; therefore a package should appeal to a
customer within such a small interval of time. In this, both packaging
& labeling play an important role in attracting customers both visually
& psychologically.
 For Parle G: Parle G was initially recognized by its iconic white and
yellow stripped wax paper wrapper with the baby face on it. Many
competitors have tried to sell their lower quality products by copying
the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc.
Due to increasing competition Parle G now uses plastic wrappers for
its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms,
93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just
for Rs.30 which is not usually offered by other brands.
 Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange
& Chocolate which wasn’t accepted by the masses. However, the
production of Mint & orange flavors was stopped. Chocolate is the
 only flavor that is running successfully since it is India’s first
chocolate chip biscuit. . Hide & seek biscuit's current packaging has
been modified along with lower prices & better affordability rates.
Thus there is a change in size of the product which is prevalent in the
ads. One of the advertisements shows movie actor, Hrithik Roshan
walking with a pack of hide & seek biscuits in the back pocket of his
jeans emphasizing on the small size of the product.
 Parle hide & seek Milano: This product of Parle has a flashy purple
coloured packing which attracts customers with the whole look of
Italian chocolate chip cookies.
 As in all other biscuits, packing plays an important role in Parle-G
too. The basic small packs are packed mechanically using automated
machines and are sealed using the Polly bag sealing machine. These
small packs are then manually packed into small boxes and are sent
through the conveyor belt to be packed in large cartons. 160 packets
are packed per minute. And in one big box there are 160 Parle-G
packets packed.

Before, they used to bring the packaging material from outside the
company but now it is produced in the factory premises itself. For
export purpose the packets have different languages print on them
depending upon the geographical location & demand of the people.
Each factory has state-of-the-art machinery with automatic printing &
packaging facilities.
 Labeling:
 Consumers are becoming increasingly health conscious. So it is
essential to display the contents of every product. Every packet of
Parle G, Parle hide & seek, Parle hide & seek Milano has information
about the ingredients used, nutrition facts, mailing & emailing
addresses asking for feedback, phone number, packaging date etc. All
this along with the brand name and directions are printed in Hindi too.

 Pricing Strategies
 The Parle marketing philosophy emphasizes catering to the masses. It
constantly endeavors at designing products that provide nutrition &
fun to the common man. Most Parle offerings are in the low & mid-
range price segments. This is based on its cultivated understanding of
the Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
 Parle G has adopted the Market Penetration strategy i.e. low price
along with capturing of a large market Also they focus on low prices
and provide good quality products at the same time, which means it
uses the value pricing method. This benefits Parle G by having a
competitive edge in terms of large market share which is around 40%:
both rural and urban presently.
 For setting the price of Parle hide & seek biscuit, a survey was taken
in the urban & semi-urban markets; on the basis of which hide & seek
was introduced. It was found that the potential consumers were ready
to pay a premium price for an innovative product like chocolate chip
 biscuits. Thus, Parle adopted market skimming where the product is
high priced and also of high quality. It includes the cost of chocolates,
packaging & other processing cost. All these show customer status,
which is also one of the reasons for parle hide & seek’s high price.
 A separate example for explaining the pricing strategy of Parle is its
product Parle Creams For this product Parle uses going rate method
only as a reference rate. In this case, Parle Creams were introduced
after Britannia’s Cream Treats with similar variants but at Rs.5 per
packet of biscuit and not Rs.10 like that of Britannia’s cream treats.

Public Relations
Parle has done the following for enhancing public relations:
 In the year 1997, Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan that went on to become a huge success. The
personality of the superhero matched the overall superb benefits of
the brand. Parle extended this association with Shaktimaan and gave
away a lot of merchandise of Shaktimaan. The children just could not
get enough of Parle-G and Shaktimaan.
 BRITANNIA

INTRODUCTION & HISTORY

The story of one of India's favorite brands reads almost like a fairy tale. Once
upon a time, in 1892 to be precise, a biscuit company was started in a
nondescript house in Calcutta (now Kolkata) with an initial investment of Rs.
295. The company we all know as Britannia today.

The beginnings might have been humble-the dreams were anything but. By
1910, with the advent of electricity, Britannia mechanized its operations, and
in 1921, it became the first company east of the Suez Canal to use imported
gas ovens. Britannia's business was flourishing. But, more importantly,
Britannia was acquiring a reputation for quality and value. As a result, during
the tragic World War II, the Government reposed its trust in Britannia by
contracting it to supply large quantities of "service biscuits" to the armed
forces.
As time moved on, the biscuit market continued to grow… and Britannia grew
along with it. In 1975, the Britannia Biscuit Company took over the
distribution of biscuits from Parry's who till now distributed Britannia biscuits
in India. In the subsequent public issue of 1978, Indian shareholding crossed
60%, firmly establishing the Indianness of the firm. The following year,
Britannia Biscuit Company was re-christened Britannia Industries Limited
(BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.

On the operations front, the company was making equally dynamic strides. In
1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its
new corporate identity - "Eat Healthy, Think Better" - and made its first foray
into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao"
promotion further fortified the affinity consumers had with 'Brand Britannia'.

Britannia strode into the 21st Century as one of India's biggest brands and the
pre-eminent food brand of the country. It was equally recognized for its
innovative approach to products and marketing: the Lagaan Match was voted
India's most successful promotional activity of the year 2001 while the
delicious Britannia 50-50 Maska-Chaska became India's most successful
product launch. In 2002, Britannia's New Business Division formed a joint
venture with Fonterra, the world's second largest Dairy Company, and
Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision
and accelerating graph, Forbes Global rated Britannia 'One amongst the Top
200 Small Companies of the World', and The Economic Times pegged
Britannia India's 2nd Most Trusted Brand.
Today, more than a century after those tentative first steps, Britannia's fairy
tale is not only going strong but blazing new standards, and that miniscule
initial investment has grown by leaps and bounds to crores of rupees in wealth
for Britannia's shareholders. The company's offerings are spread across the
spectrum with products ranging from the healthy and economical Tiger
biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in
garnering the trust of almost one-third of India's one billion population and a strong
management at the helm means Britannia will continue to dream big on its path of
innovation and quality.

PRODUCTS

Tiger Banana

Britannia is committed to help secure every child's

right to Growth & Development through good food
everyday. Purposefully taking forward the credo of
'Eat Healthy, Think Better ', we have launched a new
variant under our power brand TIGER - TIGER
BANANA - power packed with IRON ZOR & and
with the delightful taste of banana.

IRON ZOR helps make mind sharper and body stronger. A Rs.4 pack has as
much IRON ZOR as that in 1 kg of Banana.
R&D in Britannia has spent considerable time to develop this nutritious and
delightful snack for children.
Britannia Tiger Banana packed with IRON ZOR and goodness of Banana
is accessible to all, being available in convenient packs priced at Rs.2, Rs.4
and Rs.10.

NutriChoice SugarOut
Sounds like yesterday when people commented that healthy foods meant
"compromising on the taste." NutriChoice SugarOut is the most novel
product range to have been introduced in the market. The product is not just
sweet but tastes great, and yet contains no added sugar.
This is because NutriChoice SugarOut is sweetened with "Sucralose,"
derived from sugar, which provides the same sweetness as any other biscuit,
without the added calories of sugar.
This range is available in 3 delicious variants namely Litetime, Chocolate
cream, and Orange cream, targeted towards all health sensitive people. It
is also relevant for consumers with sugar related ailments.
We are sure that you will be pleasantly delighted with its great taste and
equally surprised to know that it has no added sugar.
 Don't be taken for a ride when you read "Sugar
Free" label on many biscuit packs marketed in India
or abroad. Even with 100% no-added sugar, wheat-
cereals in biscuits have their own natural sugar
content. Britannia has chosen to represent these
biscuits with "No Added Sugar" claim, as there is no
added sugar in the processing of NutriChoice SugarOut.
Britannia 50-50 Pepper Chakkar
The launch of the latest 50-50 variant left everybody
guessing "What it eez?" From TV ads, radio, outdoor
and in-store display materials to events, a website and
SMS and email blasts, traditional and new media were
blended synergistically to create excitement and
curiosity about the unique taste of the biscuit. The
tangy and distinctive pepper flavoured biscuit, that's thin and crispy and
more like a snack, caught the imagination of a younger audience craving
something to nibble on. The 50-50 Pepper Chakkar launch is truly a case of
leveraging the marketing mix to best advantage.

NutriChoice Digestive Biscuit

Nothing can be more difficult than making small efforts in our daily life
towards healthy and active living. 24/7 we are engrossed in our busy
schedules; skipping meals, missing walks, along with inadequate sleep and
frequently eating-out, all take a heavy toll on our
health.
At least with the new and improved NutriChoice Digestive Biscuit, we have
one less thing to worry about. Made with 50% whole-wheat and packed with
added fibre (10% of our daily dietary needs), these delightfully tasty biscuits
are amongst your healthiest bites of the day.
In your next visit to a shop just look out for its Golden-green international
carton pack.
Try one and you'll know that you've made one smart choice - NutriChoice.
Treat Fruit Rollz
All kids who have relished the yummy creamy treasures of Britannia
Treat in exciting flavors, have yet another reason to celebrate! Britannia
Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft
rolls are filled with real fruits and provide a healthy yet mouth-watering treat
to the kids. Fruit Rollz comes in four masti fruit flavours - Juicy Apple,
Strawberry Surprise, Tangy Orange and Delicious
Dates!
Want to know a little secret? They make the best tiffin
treats! So during snack time what better than to munch
on the delicious and healthy Fruit Rollz and discover
the yummy fruit flavor from within the shells. Keeping
up with Britannia's platform of 'taste bhi, health bhi', Fruit Rollz is indeed a
yummy snacking option for kids, while keeping the Moms assured about the
goodness provided by the fruit filling.
So go on and treat yourself to the lip-smacking snack!
New Britannia Milk Bikis

Milk Bikis, the favourite growth partner of Kids, now brings greater value
and delight to all with its new product and pack design. Recently re-
launched in its existing Southern & Eastern markets, and extended across
India, the new Milk Bikis is all set to add excitement and appeal to
‘nutritious’ food. Whoever said that ‘good food’ needs to look ‘dull and
boring’, will just have to take a look at Milk Bikis.
With a unique and attractive honeycomb design and
an enhanced product experience, the new biscuit
prompts the ‘Kid’s will love it’ reaction amongst
mothers. The milk goodness in the recipe is now
enhanced with SMART NUTRIENTS – 4 vital
vitamins, iron and iodine, proven to aid mental and
physical development in growing kids. The premium packaging, besides
appealing to kids, also ensures that the biscuits remain fresh and crisp.
So, whether its breakfast time or snack time at school, rest assured that kids
will look forward to munching these crunchy, milky biscuits which even
helps in their development. And yes, adults won’t be far behind in reaching
out for a pack

Financial Analysis
Britannia's gross sales turnover increased to Rs 18,179 mn in 2005-06 from
Rs 16,154 mn in the previous year, registering a growth of 13%. Operating
profit at Rs 1,763 mn increased by 7%, profit before tax and exceptional
items at Rs. 1,958 mn declined by 19% against 2004-05 , impacted by the
profit on sale of long term investments that accrued to 'other income' last
year.

[Fig- 2.1: Gross Sales of Britannia]

The Company achieved these results despite significant increases in input

cost, particularly sugar, fuel and oils, coupled with aggressive pricing in the
industry. Your Company's focused initiatives on commercialising market
place opportunities, supply chain efficiencies and overall cost management
resulted in its top line growth and profitability. Operating margin at 10.3%
in 2005-06 compared with 10.9% in the previous year was impacted by the
inflation in input costs.
Despite stiff competition, your Company stabilised and held its overall
market share at 31.7% in volume and 38.8% in value for the last year.
Exports turnover during the year was Rs 111.71 mn against Rs 71.65 mn in
2004-05, a growth of 56%
[Fig 2.2: Earning per Share of Britannia]

[Fig 2.3: Graph of Share Movement of Britannia Industry on the BSE]

THE INDUSTRY

Biscuits derive its name from a French word meaning twice backed bread;
Biscuits in general have a good shelf life, which is higher than all other
snack items available in the market.
India is the second largest producer of biscuits in the world after the U.S.A.
but still the per capita consumption is only 2.3 kg/year of developed
countries. As per the latest survey done by N.C.A.E.R., 49 biscuits are
consumed in rural areas. The penetration of biscuits into households stands
at an average of 83.2% with the rural penetration at 77% and urban
penetration at 88%. Biscuits are reserved for the small scale sector but there
are strong possibilities of the industry being deserved in line with the
government policy of liberalization. The net effect thus would be greater
choice for the consumer as well as a check on the costs.

The country production of the biscuits during 2004-05 was 18.6 Lac tons of
which 1/2 were manufactured by the organized sector. The industry turn
over was 5322.7 Crores of which organized sector contributed 2519.3 crores.

Britannia, makers of Britannia biscuits, doubled capacity from 25 tonnes a

day to 50 tonnes and plans to be a national brand soon. In an aggressive
mode, the North dominated biscuit player has increased its ad budget to Rs.
5 crore this year from Rs. 3 crore last year. Britannia has also recently
invested about Rs. 5 crore in the modernization and expansion of its
production and packing its production capacity of 40 tonnes per day to 100
tonnes per day by next year. The aim: to take the current turnover of Rs. 50
crore to Rs. 100 crore by the year.

The low priced brand claims to have a 15 per cent market share in the North
and is aggressively eyeing a bigger bite of the Rs. 2,500 crore biscuit
industry. The brand plans to gain a 40 per cent market share in the North by
the year of.
The company's strategy has been to attract new consumer segments and
widen its consumer base with its well packaged low priced offerings.
Britannia's success has also come from its formidable.

It gives me great pleasure to introduce the Summer Training Report. It is

based on the survey conducted in East Delhi region on Biscuit industry. The
applicability of various branding strategies play crucial role in marketing in
product. the applicability has grown due to the liberalization, competition
and technological changes taking place in corporate world.

In this project the various branding strategies adopted by the company has
been studied and compared on the basis of current market scenario. It gives
the idea about the market share enjoyed by the different companies in the
Biscuit Industry. It provides the adequate coverage of many issues related
to biscuit industry. The objective of this report is to give the market share of
Britannia biscuits in the Indian capital (New Delhi). It has been made
possible by knowing the consumer's behaviour and by studying the patterns
adopted by the retailers. It gives us very precise view about the existing
demand of Britannia biscuits and demand of their products as compared to
other competitors. It also highlights the changing market trends and
consumer preferences, why they have shifted from finally pack to pouch
pack. The annual growth rate of the industry is about 12.5%. However, the
growth of cream biscuits, assorted or special variety is the range of 30-40%.

The organized sector consists of large, medium and small scale biscuit
manufacturers who produce packed biscuits. The major players in this sector
are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises
of small bakery units, cottage and household type manufacturing plants.
These units distribute their biscuits in the surrounding vicinity of their
manufacturing locations of say 20-50 kms. The country production of
biscuits during 2005-06 is estimated to be about 19.5 lack tons. Out of which
1/2 again is expected from unorganized sector.

MARKETING STRATEGY

Marketing is not Euclidean geometry a fixed system of concept. Rather

marketing is one of the dynamic fields with in the management arena. The
market faces continually a new challenge everyday and companies must
respond to it positively. Therefore it is not surprising that new market idea
keep surfacing to meet new market place challenges.

The market process is applicable to more than goods and services. Anything
related to market including ideas, events, policies, prices and personalities
comes under market strategy. However it is important to emphasize
opportunity in the market through market strategy.

Following strategies adopted by the organization.

 A strong quality of the product and customer satisfaction:

Customers always believe in good quality product. in my survey I found

that in percentage term more people is quality conscious and not price
conscious. Customer satisfaction is very important part of the organization
that at any cost they have to fulfill.

 A growing relationship with customer and customer retention:

Nowadays a good relation with customer is very important for organization.
Sale is totally depending on the relation with the customers. Customer's
retention is also a major aspect for growing business. It means keep the old
customer and try to make new customer.

 Focus on competitors activity:

Every organization should must be careful about it's competitors step,

because they can disturb the growing sales process of the organization.

 A growing emphasis on global thinking and local marketing

planning:

Companies are increasing by pursuing market beyond their borders.

When they enter other countries they must follow the tradition of that
country and also they make plan for local market that which type of product
has more demand and how can it run in the market.

 Promotional Strategy

Under the market strategy promotional idea is very important.

Organization provides some schemes or rebates to retailers or consumers.
They make advertisement according to convenient of the people and the
feature of the product.

So on the basis of marketing strategy a organization runs in the market. It

is several types of which makes helpful to increase sales and turnover of the
organization.
COMPETITORS

Generally all organizations have competitors in the market. A particular

organization always comprises with other same business and according to
market share we clarify the brand of product is giving more challenge to my
product.

I found many products which can be compared with Britannia Biscuit. As a

conclusion I found that particularly in my provided area Britannia is really
doing well and its performance is on surprising level. During the field work
and after intensive study it was found that main competitor of
PRIYAGOLD biscuits is BRITANNIA as the market leader.

In my provided area the share of the market is as follows.

BRITANNIA 48%

PRIYAGOLD 20%

PARLE-G 16%

PURE FOOD 8%

OTHERS 8%

When we compared with other businesses then we follow the quality, price,
distribution system, promotional strategy etc. of the competitors Britannia in
this area is doing well.

So this is the comparison with other biscuits brands. According to our

findings we found that BRITANNIA is the market leader followed by
BRITANNIA biscuits. These two biscuits companies the lion's share in the
2,200 crore biscuits industry.
MARKET POTENTIAL

Market potential of the BRITANNIA is much positive in competitive era

and will sure cover the maximum market share of biscuit product.
Potentiality of any product depends upon the futuristic performance of the
product. it depends that how much retailers have potentiality to be
permanent seller of BRITANNIA.

For great potentiality it is necessary to improve those factors which are

going to effect retailers. In my study I found some factors which can help to
cover great potentiality.
These factors are following:
 Scheme delivery should in perfect determining time.
 Some places distributors not able to cover his particular area. That should
be improved.
 Scheme facility should be regular as much as possible.
 Small pack also should be in the market.
 Always collect the views of retailers. It gives psychological effect on the
retailers about care ness by manufacturing company.
These factors are very important for the organization. If company is able
to improve these all factors then definitely its market share will more
increase. Retailers will take more interest to sell Britannia biscuit and
customer will also enjoy for it.

So potentiality is very high to Britannia biscuit in positive direction.

 American Power Conversion (APC)

INTRODUCTION & HISTORY

In Indian engineering industry today, APC the premier ISO 9001

company is a name to reckon with and the first largest manufacturer of UPS
in world. In 1981, APC became a publicly held company. The stock trades
under the name “APCC”.

Uninterruptible power supplies (UPSs) are devices that maintain the

supply of power to load even when the AC input power is interrupted or
disturbed. This is typically accomplished by drawing the necessary power
from a stored energy source, such as a battery. UPSs may also convert
unregulated input power to voltage and frequent-filtered AC power. Thus,
the UPS will provide stable power and minimize the effects of electric
power supply disturbances and variations.

Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small

UPSs are used for single personal computers and workstations where down
time is tolerable but data loss must be avoided. These UPSs provide enough
 backup time for reliable equipment shutdown. Large UPSs provide mission-
critical applications where large-scale protection is essential.

It is the first of many great days for partners seeking the best solutions
in Critical Power and Cooling Services from the desktop to the data centre to
the factory floor. It is the first of many great days for our global customers
who have already come to trust the products, people, and services behind the
APC by Schneider electric name.

And in the first of many days for more than 12,000 employees who now
stand side-by-side ready to serve you, including:

 More than 1,600 solution engineers in the field;

 More than 500 inside support engineers; and
 More than 1,500 field service engineers who are all, in turn,

Backed by a worldwide team of more than 40000 consultants, systems

integrators, and value-added partners ready, willing, and able to take you
through a period of unprecedented change in power and cooling design.

According to Gartner Research, half of all data centers will need to

overhaul their power and cooling solutions within the next few years. At the
same time, the number of professionals qualified to design and run modern
data centers will decline 45% (AFCOM).In short, we have lot of work to do,
with fewer qualified industry experts than ever before.
 And the nature of work is also changing. It is no longer fiscally
responsible to oversize power and cooling, no longer functionally practical
to handle IT-driven “demand” and facility-managed “supply” issues in
blissful isolation. After all, power in equals heat out. It did yesterday, and it
will do so tomorrow. And it will be tomorrow’s biggest problem.

This means for the businesses of today, the financial imperative of

achieving an Efficient Enterprise and the moral imperative of implementing
“green” data center systems together demand that every power, cooling, and
management component be re-evaluated in the context of an integrated
solution performing with minimal waste and maximum scalability, Power,
cooling, and management all working together, seamlessly, automatically.
No downtime, No headaches, No surprises, For today, and for tomorrow.

In response to these unparalleled changes, APC by Schneider electric

offer a unique combination of innovation and Legendary Reliability.

The industry’s most comprehensive product and solution range for all
critical applications, including home, SMB & Enterprise/IT, Facilities
Management, Process Control, Medical, etc.

The industry’s broadest service organization, with more than 1,500

dedicated professionals and almost 100,000,000 man hours in field of
expertise at your service, across more than 100 countries. Whether
delivering our newest professional services or proactive maintenance
programs across all APC by Schneider electric product lines, our field
engineers are simply world-class.
 The industry’s largest R&D investment committed to delivering the
most innovative solutions, such as the award-winning and patented
InfraStruXure® power and cooling architecture, and the by Schneider
electric GALAXY / EPS range, now powering some of the largest data
centers in the world.

With industry’s most comprehensive design and management software, APC

by Schneider electric offer the industry’s most advances tools to quantify,
plan and manage the power and cooling challenges of data center.

Founded in 1981, American Power Conversion (APC) designs,

manufactures and markets products and services that improve reliability,
productivity and availability of information systems worldwide by
protecting hardware and data from the ongoing threat of power disturbances.

Our solutions include surge suppressors, uninterruptible power

supplies (UPSs), power conditioning equipment and related software for
computer and computer-related equipment, protected applications include
facilities, sites, mainframe computers, data centers, wide area networks
(WANs), local area networks (LANs), Internet and intranet equipment,
midrange computers, telecommunications equipment, home and office
workstations, and a variety of consumer electronics.

We also protect these applications against power problems on data,

network, serial, coaxial (CATV) and telephone lines.
 As of December 31, 1999, APC reached reported sales of $1.337
billion with 5,000 employees worldwide and manufacturing sites on three
continents.

ACHIEVEMENTS

APC is ranked as one of Fortune’s 1000 largest companies.

APC is recognized in the Forbes 500 list of the most profitable U.S.
companies for the second year in a row.

PC Magazine identifies APC as one of the "Top 100 Most Influential

Companies."

The Wall Street Journal ranks APC’s stock performance as the 18th best in
the 1990’s.

APC is named to Forbes’ "Platinum List of America’s Best Big Companies."

APC is included in Standard & Poor’s S&P 500 Index.

APC worldwide

APC by Schneider electric UPS Systems combined to form a $3

billion (2.4EUR billion) Critical Power & Cooling Services business unit of
Schneider Electric. APC offer the industry's most comprehensive product
and solution range for critical IT and process applications in industrial,
 enterprise, small and medium business and home environments. APC
solutions include uninterruptible power supplies (UPS), precision cooling
units, racks, and design and management software, including the industries
only integrated power, cooling, and management solution. Backed by the
industry's broadest service organization and an industry leading R&D
investment, the combined company's 12,000 employee’s help customers
confront today's unprecedented power, cooling and management challenges.
Schneider Electric, with 112,000 employees and operations in 190 countries,
had 2006 annual sales of $18 billion (EUR 13.7 billion).

 APC by Schneider electric has industry leading financial position

- Combined 2006 revenue of US$3 billion (2.4€ billion)

- 12,000 employees worldwide
- Manufacturing in the U.S., Europe, Asia Pacific, Latin America
 Backed by world leader Schneider Electric - The world’s power and
control specialist
- 2006 revenue US$18 billion (13.7€ billion)
- 105,000 employees globally
- Operations in 190 countries
 APC by Schneider electric is a private limited company mainly producing
electronic products, a part of Schneider Electric. APC stands for American
Power Conversion.

APC stands for,

A – Accountability
P – People
C – Customer

APC’s History
Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic
power engineers founded American Power Conversion in 1981.
 Neil E. Rasmussen (Sr. VP, CTO and Director of APC)
 Emanuel E. Landsman (VP)
 Ervin F. Lyon (Retired)

At the time, the research and development efforts of these three men
were focused on solar power. Over the next few years, government funding
and incentives in the solar arena began to dry up. In response, APC shifted
its focus to power protection, introducing its first UPS, the 750, in 1984. The
need for capital to support this growing business was satisfied in July 1988
when APC became a publicly held company. The stock, trading under the
symbol "APCC," was priced at $.125 per share when adjusted for stock
splits.
 It is well known that computer systems require back-up power
solutions. It was quite common for a mainframe computer to have a large
uninterruptible power supply (UPS) and generator installed in tandem. APC
came at the market from a different perspective. Industry trends involving
the personal computer made APC management realize that smaller UPSs
were necessary for the market that included personal computers, PC servers
and their networks.

Over the years, APC has developed a global, end-to-end, product

offering targeted at four strategic application areas: Home/Small Office;
Business Networks; Access

Providers and Data Centers & Facilities Internal product development has
been augmented with strategic acquisitions to form an industry leading
product portfolio.

Throughout the world, the APC brand has become synonymous with quality
power back-up and management solutions.

Today, APC is a leader in its industry, employing over 5,000 people

worldwide, and is listed among the prestigious Fortune 1000, Forbes 500,
Nasdaq 100 and S&P 500 rankings.
 APC interactive solutions AG were set up in April 2000 through a
merger of Philips Multimedia and LB- Data. Private investors hold 46.35
percent of the company, another 20.48 percent are held by Philips Austria
GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a
consortium of investors. The rest, i.e. 3.69 percent is held by the
management and the staff.

In today's "always on, always available" world where businesses can't

stop and downtime is measured in dollars, American Power Conversion
(APC) provides protection against some of the leading causes of downtime,
data loss and hardware damage: power problems and temperature. As a
global leader in network-critical physical infrastructure (NCPI) solutions,
APC sets the standard in its industry for quality, innovation and support. Its
comprehensive solutions, which are designed for both home and corporate
environments, improve the manageability, availability and performance of
sensitive electronic, network, communications and industrial equipment of
all sizes.

Known for its quality, innovation and industry leading service and
support, APC has perhaps the longest list of accolades in its industry. Not
satisfied with this, APC is working diligently to achieve its corporate
mission of creating delighted customers by improving the manageability,
availability and performance of information and
Communication systems through the rapid delivery of innovative solutions
to real customer problems

Headquarter
From corporate headquarters in West Kingston, RI, APC operates
sales offices throughout the world and manufacturing facilities on three
continents. Together, APC’s global teams work to fulfill their mission of
creating delighted customers.

Global Presence
APC’s corporate offices are located in West Kingston, Rhode Island.
The Company has sales offices throughout the world; manufacturing
facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China,
India, and Brazil; and ships product to approximately 160 countries. In 2005,
52% of APC’s revenues were in the Americas (North and Latin America),
30% were in Europe, the Middle East and Africa and 18% were in Asia. As
of December 31, 2005, APC had approximately 7,580 full-time employees
worldwide.

Manufacturing Units
 In USA : West Kingston, East Providence & Rhode Island;
 In Ireland : Galway and Castlebar

 In Philippines : Laguna and Cavite (P1, P2 ,P3 )

 In China : Suzhou
  In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)

 In Brazil

Business Scopes & Products

APC interactive solutions AG offer overall solutions for interactive

terminals with the focus on multimedia payphones, multimedia terminals
and POS/POI/POP media for indoor or outdoor use. Purpose is to create
interactive networks of public screens that reach across borders. The most
important business areas of APC interactive solutions AG are landline
telecommunication, tourism, e-government and retail.

Facts & Figures

APC interactive solutions AG is on a good track with pound 4.8

million revenue in 2005, 20 percent higher than in the year before. Leading
market positions have been maintained or even strengthened in all business
areas. In 2006, the company’s revenue increased by twice the amount of
2005, with 10 percent of revenue being invested in research and
development activities.

Nature of Business
APC sets itself apart from the competition in several ways:

 Global one-stop solutions - APC provides worldwide access to "best-

of-breed" offerings;
  Financial strength - APC's financial strength makes it an attractive
partner;

 Efficient manufacturing - APC provides high quality products to

customers worldwide;

 Innovative product offerings - APC designs solutions to address "real"

customer needs.

 Sophisticated power management software – APC’s in-house software

team develops power management software that supports the
industry’s leading operating systems and Server Management
platforms, in addition to offering Web Management capabilities.

Key Application Areas

Today, the Company focuses its efforts on four key application areas: 

 Home/Home Office
 Business Networks

 Access Provider Networks

 Data Centers and Facilities

 Each requires customized efforts for products, sales and marketing,
but each has a common theme: high availability is increasingly essential.
APC is positioning itself to be the preferred brand worldwide in all four of
these application areas.

About APC India

The company first set up a Manufacturing plant in Bangalore in 1999

to support domestic Sales After a couple of successful years of
manufacturing experience, India became a global manufacturing hub.
Subsequently set up four more factories in Bangalore and currently supports
around 35% of the world wide requirements of the company.

 5 Plants in Jigani, Bangalore, India, 100% EOU Unit

 APC was awarded the highest Exporter for the fifth Consecutive year
by STPI for EHTP operations
 Manufacturing 21000 -23000 units per Day
 Over 1800 employees
 Exports approx 95% of products manufactured
 ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years Best Productivity
in APC worldwide facilities

MERGERS AND ACQUISITIONS

During 2000, APC acquired a number of companies to broaden its

current product offering. APC purchased Airflow Company as well as U.K.
based Advance Power. APC acquired privately held ABL Electronics
Corporation. Earlier transactions include the 1998 acquisition of Silicon
A/S. These acquisitions have helped APC in providing expansive product
offering, enabling APC to leverage its global scale, strengthen channel
presence, and to deepen APC’s penetration into network and desktop
environments worldwide.

APC India’s Key Customers

 WIPRO,
 Infosys,
 Sun Micro Systems,
 Financial Technologies,
 Bharti, MTNL, BSNL, VSNL,
 Reliance Infocom,
 Reliance Industries,
 ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI
Bank, SAP India, HP, IBM, Bajaj Alliance.

WORK FLOW MODEL (END TO END)

Work flow explains how the good have been accepted from the
customer, the procedure for booking goods-first consignee and cosigner
details, number of articles in a pack, weight of a pack and the value. The
goods forwarding note consist of consignee and consignor details with
source and destination of the goods to be parceled.
 APC by Schneider electric

Administration Manufacturing Solution delivery Market access

operations groups groups

HR Manufacturing Product- Sales

IT Purchasing development Marketing
Finance Service Product- Communications
Legal management Market research
CEO Research

 APC by Schneider electric offer the industry’s most comprehensive product and
solution range for critical IT and process applications in industrial, enterprise,
small sand medium business and home environments.
TO REACH A CUSTOMER

Retail

Catalog

IT Distributor
IT Seller

Electrical Distributor

APC End User

HPP Power Specialist

Electrical
Contractor
Manufacturer’s rep. firm

OEM

APC by Schneider electric solutions include uninterruptible power supplies

(UPS), precision cooling units, racks, and design and management software, including
the industries only integrated power, cooling, and management solution.
 ORGANIZATION STRUCTURE

Outsourcing General Manager Support

-HR
-Service
-Finance

Production Quality Supply chain Mfg-tech Test Engg Plat form Sourcing

-IDF -HOD -HOD SCM -HOD -Test Platform -HOD

-managers Quality -Managers Mfg. tech Managers Manager Sourcing
-IDF - -IDF -Team -managers -Team s -Managers
Team managers Leaders -Team Leaders - -Team
Leaders -Engineers -Engineers Leaders - Engineer Leaders
-cell -QA -In changes -Sourcing Engineers s Sourcing
leaders technicians specialist - -Repair specialist
Operators Technicia Technici
ns ans
 FUNCTIONAL AREAS

1. HR DEPARTMENT

HR Head

Staffing Learning & HR business HR systems Outsourced

Development Partners agencies

1. Labour
statutory
compliance
2. Outsourced
labour.

The concept of personnel management at APC has undergone notable

changes over part twenty five years. The focus of the function shifted from
more administration to proactive human resource development over the
years.

 Proper functioning of activities like,

o Recruitment
o Training
o Placement
 Apprentice training
  Workshops
 Training in specific product and process

HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION AND

ROLE

Vision

To be a high performance team and a trusted HR business partner to ensure

organizational objectives are met through our people.

Role
 A trusted HR partner
 Champion the cause of our employees and balance the needs of the
organization and its people
 A change agent
 An expert HR administrator – delivering the best in class HR services
 Subject matter/functional expert

HR Indices – HR Performance
 Employee Turnover – Attrition rate: Ensure that the attrition rate is
below industry standards and work towards lowering the attrition rate
from the current rate.
 Employee Satisfaction Index: Ensure that there is a healthy ESI in the
organization work towards constant improvement of ESI.
 Productivity - Contribution per employee: Maintain a healthy
contribution per employee (production, revenue, profit, and services)
and work towards constant improvement of the same.
 Training days per employee: Work towards achieving 40 training
hours per employee per annum and thereafter work towards constant
improvement every year with the organizational capability strategies.

 Employee cost: Ensure that the employees’ costs in the organization

are within budgeted plans and yet remain competitive in the
employment market.
 Discipline – Industrial Relations Index - Man Days’ Utilization:
Ensure that no days are lost due to any industrial strife and
maintaining healthy employees in the organization.
 Average days to hire: Ensure that the average days to hire are agreed
limits and on par with market standards.
 Cost of hire: Ensure that the cost of hiring is contained within
budgeted plans and yet ensure a healthy “average days to hire”.
 Absenteeism rate: Ensure that absenteeism is contained to within
agreed levels and yet maintaining a healthy work-life balance.
 Safety incidents: Work towards zero incidents and zero causality.
 2. PERSONNEL ADMINISTRATION DEPARTMENT

The personnel administration department designs all the policies, rules

and procedures relating aspects of HRM and is intended to serve as a basis
fro the effective and uniform implementation of this across the entire
organization. In other words it is just managing the people by personnel
policy.

A personnel department has four divisions:

1. Establishment –

The establishment division deals with all the activities relating to

recruitment, promotion, performance appraisals, transfer policy,
retirement.
Health scheme with co-operation of finance department
Medical scheme
Family planning incentive
Insurance

a) Recruitment:
 At executive level, APC prefers engineer,
 HRD and P&A department - MSW graduates/ MBA (HR
specialization)
 Marketing - MBA (Marketing)
 Finance – MBA (Finance), CA, ICWA
 APC prefers technical people, whenever they need engineers. APC
conducts written tests for freshets and technical interview for people with
experience. On the basis of the merit in the entrance test the engineers are
recruited. Otherwise an advertisement is given in newspaper whenever the
vacancy is generated and later on the basis of interview the selection is done.

Classification of employees:

Full Time Employee (FTE) - Is the one who is on regular payrolls of

company & entitled for all the benefits extended by the company

Temporary Employee – is the one who may work either on a full or part-
time schedule but are usually hired for a specific project or for a finite
period of time.

Probationer – Is the one, who is hired to fill the vacancy of Permanent

Position. On satisfactory completion of probationary period of service
which is 3 months, he will be confirmed as a Full Time Employee.
However, the probation period may be extended for maximum period of
another 3 months & if still the performance is not found satisfactory, the
services may be terminated during / at the end of the probation period /
extended probationary period.

Consultants – Is the one who is hired for their specialized knowledge &
engaged on a fixed retainer basis or paid on fees basis for services
rendered and are not employees of the company. A written contract
 specifying the time period of the contract and amount payable is executed
in all such cases.

Contractor or Contractor’s Employees - Is the one, who is been hired

for specified activities which are incidental to the company’s operations
and are of intermittent nature

Project Trainees – Is the one, who undergo training for a short period of
time, as part of their educational or professional training such as Summer
Trainees / Project Trainees from management / educational institutes, will
not be paid any stipend on a case to case basis.

In APC they conduct two different programmers:

 Induction programme
 Global New Hire Orientation programme (GNHO)
b) Promotion Policy and Rules:
 To provide all employees with broad equality of opportunity in
growth and career prospects.
 To ensure fairness, equality, consistency and uniformity in the
matters of promotion of employees in all the units/divisions of the
company.
 To organize and reward employees for their contribution to the
growth of the organization.
 To sustain the high morale of the employees by informing them of
the promotion opportunity existing in the organization.
 c) Transfer Policy:

Executives/employee of the company is liable for transfer from

department/section/job within the unit/division of which to another with the
discretion of management. While implementing the transfer policy the career
base promotion policy is reckoned with.

d) LTA (Leave Travel Allowances):

LTA amount payable is one month basic or as specified in the
compensation and benefits letter issued to the employee.

e) APC Employees Gratuity Fund:

Gratuity shall be pay able to an employee on the termination of his
employment after he has rendered continuous service of not less than 5
years.
 On his super annotation or
 On his retirement or resignation or
 On his death or disablement due to accident or disease

The completion of continuous service of 5 years shall not be

necessary where the termination of the employment of any employee is
due to death disablement
The ceiling of gratuity to an employee for every completed year of
service or part thereof in excess of 6 months subject to a maximum of 20
months wages of Rs. 1 Lakh, whichever is less.
 f) Death Relief Fund Scheme:
The APC employee’s death relief fund scheme gives monitory assistance
to the families of the members who die while in service of the company.
Scheme covers all the categories of employees who have voluntary
enrolled themselves by respective unit management.

g) Dearness Allowance:
DA is granted to compensate the price increase above CPI 1099 points, to
which the revised salary grade relate the payment of DA is based on slab
basis relate to the percentage increase over quarterly of AICPI 1099.

2. Canteen administration
Canteen food is provided to all the employees and to all the trainees in
the factory.
 Vegetarian food is provided
 Ordinary food cost 150Rs. p.m.
 Morning tea or coffee
 Tea/coffee/badam milk cost 0.10 paisa
 Afternoon 4:00 pm – 5:00 pm tea/coffee/badam milk is
provided

3. Welfare section
 Inter sports organizes competitions for cricket, kabaddi and
football matches.
  2 sets of uniforms are issued for all the employees and 1 set for
apprentice. Diploma and ITI trainees.
 2 sets of shoes are given to employees once in two years.
 Cultural programs are organized.
 Executive receive festival advance.

4. Law and administration

The section deals with following functions:
 Furniture allocation for officials (Tables, Chairs)
 Transport contract
 Issuing ID cards for temporary, permanent employees and for
trainees
 Pest control

PRODUCT INTRODUCTIONS

“This is an existing time at APC’s commented Rodger B. Dowdell

Jr., CEO and president “OUR record results reflecting the strength of APC’S
product offerings and our increasing presence in the category.”

Dowdell said that product strength is being exhibited from both the
high and low end of the company’s offerings. For example, the company’s
most expensive UPS, Matrix – UPS TM presently exhibits the most
momentum in the 3-5 KVA UPS category while the new power manager TM ,
a power director oriented towards retail sales, has been winning rare reviews
of its performance and design.

November marked the largest product introduction in the company’s

history, added Dowdell. “In addition to offering the best positioned product
and price combination for virtually any computer based application, our new
lines from a significant competitive advantage. This is most notable in the
largest corporative accounts which often look to one vendor for all their
power protection needs”.

Fourth quarter product introduction included UPS solutions for the

small office / LAN server ( smart-UPS® v/s) and advanced workstation
(Backup-UPS® ProTM) applications, surge protection for data and network
connections (protectNetTM) as well as a dramatically enhanced new version
of the industry leading smart-UPS® line. Despite the breadth of the
company continues to see opportunity to extend lines to lines to better
address current and future customer needs.

“our development pace and product introduction scheduled is

proceeding aggressively, and we expect to make significant product
introductions at both high and low end of our product offering in the
calendar 1995,” he said.

Dowdell said the company’ s innovative solutions gathered more than

a dozen independent awards for reliability and performance throughout
1994, including recent awards from the trade press in Russia and Brazil.
 “The market continues to be one in intense competition; however,
APC has continued to gain market share throughout the world, even as the
market itself expands. End users, computer distribution channels and the
media continue to recognize APC as a learning world wide vendor of
protection products,” commented Dowdell.

APC’s strategy is to design and manufacture products that incorporate

high – performance and quality at competitive prices, while offering our
customers appropriate technology for their applications.

Products are designed to fit seamlessly into the computer, networking,

and communication environments of business, homes, small offices/ home
offices, and outdoor installation. APC engineers and tests these products for
compatibility with leading information, communication and building
management technology hardware and software.
 PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

UPS Currently manufacture a broad range of standard domestic and

international UPS products. Puss are designed for multiple applications with
the principal differences among the products being the amount of power
which can be supplied during an outage, the length of time for which battery
power can be supplied, the level of intelligent network interfacing capability,
the number of brownout and over – voltage correction features and the
design approach used (standby, line interactive, double conversion Online
and delta conversion Online) Puss range from 325volt – amps for a PC, to
1.6 megawatt, or MW, suitable for a data centers, mainframe computers,
industrial application or facilitates. Estimated resale prices to end – users
range from $ 25 to approximately $250,000

Different Products & Services of APC are as follows:

 Back – UPS-BI
 Back- UPS-BS
 Laptop & Mobile Computing
 Data Distribution Cable
 Interface Cable
 Ethernet Switches
 Infrastructure Power Distribution Unites
 Smart UPS
 USB Hubs
 Voltage regulators
 Water Coolers
 Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM

SAFETY AND HEALTHY MANAGEMENT SYSTEM

Safety means nothing but freedom from unacceptable risk or harms.
Accident (means unexpected or unwanted happening things) occurs only
behave of these two reasons:

1) Unsafe act – like human being, attitude, over confidence, negligence

 2) Unsafe condition – like engineering, deviation of set procedures.

Policy
Management Review Legislation
Annual Review Risk Assessment

Responsibility
Accidents Procedure
Inspections Training
Audits Safety committee
Fire Drills

Work Place Hazards

 Physical
 Chemical
 Mechanical
 Biological

 Back health
o Lift weight, you consider safe to carry
o Reduce static leads
o Use strong muscles
o Keep fit & flexible
o Organize your work to eliminate problems
Electrical Safety

 Follow procedure and work instructions

 Do not cause damaged electrical equipment
 Water and electricity do not mix
 Disconnect the power from a shock victim and get help

Fire Safety Training

Fire is the physical heat resulting from a chemical chain reaction between
heat, fuel and oxygen under the correct conditions.
Which of this byproduct are most dangerous: heat, smoke, light and gases.
Fuels
Fuels involve can be in three states:
 Solid
 Liquid
 Gas

Fire Prevention
Control ignition sources
Keep all doors closed
Do not overload electrical sockets
Replace damaged electrical cables & equipments

Ultimately it is the manager’s responsibility to provide a safe working

environment for their employees and suggest areas of improvement.
Manager should ensure that the product has been tested and approved to
work safely with the connected service provider of the equipment and within
the specified environment.
 PERFETTI VAN MELLE INDIA PVT. LTD.

INTRODUCTION & HISTORY

Perfetti Van Melle is a privately owned company, producing and
distributing candies and chewing gums in more than 130 countries
worldwide. The company was established in March 2001.through the merger of Perfetti
S.P.A and Van Melle NV.
In July 2006, the group acquired the Spanish company Chupa chups,
thus strengthening its position as the third largest confectionery (sugar
confectionery + gums) group in the world, and becoming the first player in
the global sugar confectionery market.
It is now the third largest confectionery group in the world, and the first to
be present in the main Asian market. Employing over 14000 people and
operating 32 companies throughout the world. Perfetti Van Melle has a true
global reach: it is present in the Asia pacific region, Europe, Middle East,
Africa, and the America. Its corporate headquarters are located in Lainate
(Italy) and in Breda (the Netherlands). Several of its brands are household
names and are much loved throughout the 5 continents.
Mentos, frisk, fruittella, alpenliebe, golia, happydent, vivident, big babol,
airheads, Chupa chups, and smint.
In addition to these global brands, Perfetti Van Melle offers a wide range of
products, the popularity of which is rooted in individual, local, and regional
markets. The ability to develop products, versions, and flavors, that suit the
different demands and opportunities of the local market is indeed one of the
group’s key to success.

Perfetti Van Melle’s innovations provide ample proof of the effectiveness of

its product customization strategy and its attention to consumer demand. In
many Asian countries, Alpenliebe is produced with formulas, packaging and
formats that vary according to local preferences, making it the market
leading candy. In the most highly developed European markets, Perfetti Van
Melle offers a wide and varied range of brands, with highly distinctive
qualities and characteristics, like that of functional chewing gum, still
unmatched by its largest international competitors. In America, Mentos, the
Group’s no.1 brand, is distributed in a range of exclusive varieties, taking
full advantage of the market’s specific and enormous and potential.
 HISTORY OF THE
PERFETTI VAN MELLE INDIA PVT. LTD.

Perfetti Van Melle India Pvt. Ltd has deep root the drawing energy from the
inspiration of real people. The founders – the brothers Ambrogio and Egidio
Perfetti from Italy, and Izaak Van Melle from Holland- were gifted with
great initiative, intelligence and instinct. Though they did not actually know
each other, these men had much in common: the same ambition, the same
spirit and the same intuitions that encouraged them to found two great
companies, albeit in different times and hundreds of kilometers apart.
The Perfetti brothers started out in Lainate back in 1946 and Van Melle in
Breskens in 1900.

They could never have foreseen that the destinies of their respective
companies-, which still bear their names, Perfetti and Van Melle-, would
meet to bring about the creation of one of the worlds largest and most
dynamic confectionery groups.
And thanks to the work of their successor’s achievements, what might have
only seemed a dream for them has now become reality.

About Perfetti--
The story of this large company began in Lainate, a town just outside of
Milan, in 1946. It was here that the two Perfetti brothers, Ambrogio and
Egidio, founded the Dolcificio Lombardo.
In the mid 1950’s the two brothers had the inspiration that led to their
company’s first and decisive qualitative leap forward: the production and
launch of chewing gum, the legendary American product that had arrived in
Italy a few years earlier with the first Allies. This decision marked the
arrival of the first chewing gum entirely made in Italy: “Brooklyn”, known
everywhere as “la gomma del ponte” , the chewing gum of the bridge. A true
cultural icon, the Brooklyn legend lives on today.
1968 marked another milestone in the company’s development: the creation
of Gum Base, a business that immediately became an indispensable strategic
asset for the production of gum base, the raw material for chewing gum.
Today Gum Base is one of the top international gum base producers,
supplying all the group’s companies as well as many other confectionery
producers.
The 1970’s witnessed the launch of the brands that were to become
favorites with consumers around the world: Big Babol, Morositas, Vigorsol,
Happydent, Vivident, and Alpenliebe.
Since then Perfetti has continued to grow, set on a highly innovative
policy that drives it to offer new products and new brands every year.
Special attention to consumers and acute awareness of market trends have
always been the hallmark of the company’s activities. The ability to
anticipate consumer demands and trends has played a vital role in the
success of Perfetti.
In the 1980’s and 1990’s Perfetti launched an aggressive policy of
commercial expansion to accompany its strategy of constant innovation. In
Italy, the acquisition of large players in the sector, such as Caremoli, owners
of the Golia brand, Gelco and La Giulia, allowed Perfetti to extend its range
even further into all market sectors. The acquisition of Frisk took it into the
mini mint tablet sector and ensured a presence on the Japanese market.

Encouraged by its leadership in the domestic market, the company launched

an impressive process of international expansion, opening new production
facilities and distribution units on five continents- from Greece and Turkey
in the Mediterranean area, to the emerging markets of India, the ultramodern
factory opened in Brazil in 1999.

About Van Melle --

The story began in 1900 in Breskens, where Izaak Van Melle began
converting the bakery founded 60 years earlier by his grandfather into a
small confectionery factory. It only took him a few years to turn the small
family business into a thriving company. Towards the end of the Second
World War the Breskens factory was destroyed, and the company was
forced to move to Rotterdam. After a few months of setting in, it was
business as usual. The famous Mentos and Fruittella brands began to grow
in volume and distribution range.
It was at this time that modern stick and roll formats appeared.
The company grew rapidly, spreading around the globe.
The company focused on the qualitative improvements of its products and
adopted the strategy for international expansion based on its ability to
“supply superior quality products to quality markets.”
Several European countries (France, Belgium and Germany) soon became
the setting for commercial units which, supplied by the Rotterdam factory,
created an efficient distribution network.
In just a few years, Van Melle would succeed in taking the freshness and
taste of its unmistakable brands to the most remote corners of the world.

In 1980’s, Van Melle decided to move its main factory to Breda, where the
greater space allowed its productive capacity to increase.
Immediately afterwards the company broaden its product range, directing its
interest towards candies for young children through the acquisition of large
companies.

It was also during this period that Van Melle started its far reaching
international expansion by opening commercial units and factories in Brazil,
the USA, Thailand, Indonesia and the Philippines. Its growth in other
international markets continued throughout the 1990’s with the opening of
the eastern European borders. During this time the company set up
commercial facilities across the whole region and built a production unit in
Poland.
In the late nineties Van Melle set its sights on the emerging Asian markets,
where it once again displayed remarkable operational foresight.
As well as creating commercial units, it also set up large-scale production
facilities in Indonesia, China and India.
To improve its home market position Van Melle acquired the Dutch
company Klene, famous for its liquorices products.
The Story at the crossing --

The first links between the two companies date back to the 1980’s. Later, in
1991 common interests led Perfetti to acquire a 37% share in Van Melle.
This was only the first step in a partnership that was to prove profitable from
the outset, growing even stronger until ultimately, in January 2001, Perfetti
bought Van Melle’s entire shareholding.
In this way the two companies, starting from similar strategic concepts and
complementary geographic and product interests, formed a new, strong,
dynamic group that is today one of world’s most important confectionery
players.
Enormous challenges, ambitious projects and important objectives are
opening up for this new group, born at the dawn of the new millennium.
With a great past behind it, an even greater future awaits.

Company’s Vision:

“Company will enhance our world leadership in confectionery by creating

value for people through delightful and imaginative high-quality products.”

Mission Statements:

Perfetti Van Melle India Pvt. Ltd.:

  Develop, manufacture and market high-quality and innovative
products for consumers through efficient use of resources and in
partnership with customers.

 Create a fulfilling workplace for employees built on trust, mutual

respect, and appreciation of their diversity.

 Value the role we play in communities, as a socially and

environmentally committed organization.

 Generate economic value through superior growth and profitability.

Continuous focus on these principles will lead the company towards the
vision.
 Company’s Values:

Living the Perfetti Van Melle values requires courage, vision, trust,
commitment, and pragmatism.

The following values guide the actions in realizing the mission of the
company:

 Integrity Without Compromise-

Perfetti Van Melle conducts the business with honesty, integrity, and
respect for those with whom they have relationship.

 Achieving Excellence-
Perfetti Van Melle pursues quality in everything they do. They strive
for continuous improvement in the way they operate.

 Dedication to the Consumer-

Perfetti Van Melle will meet and surpass the differing needs and
expectations of our consumers, delighting them with high quality,
state-of-the-art and innovative products.

 Care for the people-

Perfetti Van Melle are committed to creating a global workplace
where teamwork, involvement, open communication, flexibility and
fun exist.
 They treat the people fairly; they value different styles, skills,
experiences, and backgrounds and acknowledge that these differences
result in greater creativity and better insights.
They encourage them to take initiative and expect them to approach their
jobs with passion and commitment.
They offer their people the training opportunities and ongoing development
so that each individual can reach his or her full potential.

 Social and environmental Responsibility-

Perfetti Van Melle conduct the business as responsible members of
society, respecting the laws of the countries in which they operate,

Contributing to the progress of the local communities in line with the

legitimate role of the business.

They will operate safely, responsibly and with sound environmental

practices, aimed at minimizing the impact on the environment and
working toward long-term sustainability.

 Independence-
Perfetti Van Melle is committed to achieving ambitious business goals
while securing our company’s profitability thus ensuring their
independent growth.
 PRODUCTS

Perfetti Van Melle’s strengths are – Quality, innovation, knowledge of

market and consumer desires.

Quality: Product quality is not a simple detail; it is an indispensable starting

point. With the firm conviction that the best way to encourage consumer
loyalty is to offer products of unbeatable quality, Perfetti Van Melle has
always paid utmost attention to the selection of the finest raw materials, the
development of cutting-edge production processes and research into ever
newer and better production formulas.

Innovation: The confectionery sector is in constant evolution and innovation

is an essential element in keeping pace with competition and the market.
This is why the group has always given strategic importance to the research
and development of new, up-to-date products.
The central laboratories of Lianate and Breda, assisted by local laboratories,
are constantly researching new products and qualitative improvements to
existing ones.

Marketing: An understanding of the market, its underlying trends and the

ability to identify and anticipate consumer tastes and demands play a vital
role in the achievements of outstanding competitive results. For this reason,
our marketing services conduct constant, detailed market research and in-
depth analyses of the target market and its development. Perfetti Van Melle
also remains in tune with consumers by placing great emphasis on a series of
other innovative, attractive initiatives; these include developing new formats
and packaging, designing original product concepts, creating alternative,
effective promotional tools, and high-impact, eye-catching advertising
campaigns.

Environment: Respect for the environment by operating in total compliance

with local laws and regulations is central to the way of working.
The production processes have been designed to reduce all environmental
impact to a minimum; attention and economic resources are thus specifically
directed to improving the efficiency of these processes, cutting waste as far
as possible, making the best use of natural resources and respecting the
regulations and standards in force in the countries they operate.

They concern for environmental issues is also shown in our preferences for
environmentally-friendly options in all production processes. The sensitivity
in this field has also led them to collaborate with the WWF through the
sponsorship of important initiatives for environmental protection.

People: The employees are the most important resource. Behind the success
lies the initiative, enthusiasm, enterprise, commitment and creativity of the
people working with them. That’s why Perfetti Van Melle makes every
effort to create a stimulating work environment, to guarantee conditions of
total safety for the workforce, and to offer all staff professional training and
the opportunity for career advancement at an international level.
 Brands

The brands which are being

manufactured & distributed by Perfetti
Van Melle are as follows:
a) Air action
b) Air heads
c) Alpenliebe
d) Big babol
e) Brooklyn
f) Center – fresh/ shock/ fruit
g) Chloromint
h) Daygum- herbs white/ microtek/
protex
i) Frisk – powermint/ liquid
j) Fruit-tella
k) Golia-activ/ fruit-c
l) Happydent-protex/ white/ xylit
m) Marbles
n) Meller
o) Mentos- candy/ gums
p) Vigorsol- original/ real fruit
q) Vivident
GLOBAL MARKET POSITION:-

 Sales in billion US $
3rd position in global (sugar confectionery + gums)

Human Beings / People- A Complex Resource

 Variety
 Individual Differences (Each individual is different from another)
 Specific Requirements
 Scare or Surplus
Human resources term in which many organizations describe the
combination of traditionally administrative personnel functions with
performance management, employee relations and resource planning. The
field draws upon concepts developed in Industrial/Organizational
Psychology. Human resources have at least two related interpretations
depending on context. The original usage derives from political economy
and economics, where it was traditionally called labor, one of four factors of
production. The more common usage within corporations and businesses
refers to the individuals within the firm, and to the portion of the firm's
organization that deals with hiring, firing, training, and other personnel
issues.

Assets- Valuable or Useful person or thing.

Human resource management (HRM) is the strategic and coherent approach

to the management of an organization’s most valued assets - the people
working there who individually and collectively contributes to the
achievement of the objectives of the business. The terms "human resource
management" and "human resources" (HR) have largely replaced the term
"personnel management" as a description of the processes involved in
managing people in organizations. Human Resource management is
evolving rapidly. Human resource management is both an academic theory
and a business practice that addresses the theoretical and practical
techniques of managing a workforce.

The theoretical discipline is based primarily on the assumption that

employees are individuals with varying goals and needs, and as such should
not be thought of as basic business resources, such as trucks and filing
cabinets. The field takes a positive view of workers, assuming that virtually
all wish to contribute to the enterprise productively, and that the main
obstacles to their endeavors are lack of knowledge, insufficient training, and
failures of process.

HRM is seen by practitioners in the field as a more innovative view of

workplace management than the traditional approach. Its techniques force
the managers of an enterprise to express their goals with specificity so that
they can be understood and undertaken by the workforce and to provide the
resources needed for them to successfully accomplish their assignments. As
such, HRM techniques, when properly practiced, are expressive of the goals
and operating practices of the enterprise overall. HRM is also seen by many
to have a key role in risk reduction within organizations.

Synonyms such as personnel management are often used in a more restricted

sense to describe activities that are necessary in the recruiting of a
workforce, providing its members with payroll and benefits, and
administrating their work-life needs. So if we move to actual definitions,
Torrington and Hall (1987) define personnel management as being:

“a series of activities which: first enable working people and their

employing organizations to agree about the objectives and nature of their
working relationship and, secondly, ensures that the agreement is fulfilled".

While Miller (1987) suggests that HRM relates to:

".......those decisions and actions which concern the management of
employees at all levels in the business and which are related to the
implementation of strategies directed towards creating and sustaining
competitive advantage"

The goal of human resource management is to help an organization to meet

strategic goals by attracting, and maintaining employees and also to manage
them effectively. The key word here perhaps is "fit", i.e. an HRM approach
seeks to ensure a fit between the management of an organization’s
employees, and the overall strategic direction of the company (Miller, 1989).

Human resources management comprises several processes. Together they

are supposed to achieve the above mentioned goal. These processes can be
performed in an HR department, but some tasks can also be outsourced or
performed by line-managers or other departments.

• Human Resources Planning (HRP)

• Design of Organisation and Job
• Selection and Staffing
• Training and Development
• Organisation Development (OD)
• Compensation and Benefits
• Employee Assistance
• Union/Labour Relations
 Nature of HRM

Simply put, Human Resource Management (HRM) is a management function

that helps managers to recruit, select, train and develop members for an
organization. Obviously, HRM is concerned with the people's dimension in
organizations. Following are few definitions of HRM:

1. HRM is a series of integrated decisions that form the employment

relationship; their quality contributes to the ability of the organizations and
the employees to achieve their objective.
2. HRM is concerned with the people dimension in management. Since every
organization is made up of people, acquiring their services, developing
their skills, motivating them to higher levels of performance and ensuring
that they continue to maintain their commitment to the organization are
essential to achieving organizational objectives. This is true, regardless of the
type of organization- government, business, education, health, recreation, or
social action.
3. HRM is the planning, organizing, directing and controlling of the
procurement, development, compensation, integration, maintenance and
separation of human resources to the end that individual, organizational, and
social objectives are accomplished.

These definitions of HRM can be summarized in the following points:

1.) Organizations are not mere bricks, mortar, machineries or

inventories. They are people. It is the people who staff and manage
 organizations.
2.) HRM involves the application of management functions and
principles. The functions and principles are applied to
acquisitioning, developing, maintaining, and remunerating
employees in organizations.
3.) Decisions relating to employees must be integrated. Decisions on
different aspects of employees must be consistent with other human
resource (HR) decisions.
4. Decisions made must influence the effectiveness of an organization.
Effectiveness of an organization must result in betterment of services
to customers in the form of high-quality products supplied at
reasonable costs.
5. HRM functions are not confined to business establishments only.
They are applicable to non- business organizations, too, such as
education, health care, recreation, and the like.

Scope of HRM

The scope of HRM is indeed vast. All major activities in the working life of a
worker—from the time of his or her entry into an organization until lie or
she leaves—come under the purview of HRM. Specifically, the activities
included are—HR planning, job analysis and design, recruitment and
selection, orientation and placement, training and development,
performance appraisal and job evaluation, employee and executive
remuneration, motivation and communication, welfare, safety and health,
industrial relations (IR) and the like.
For the sake of convenience, we can categorize all these functions into
seven sections—

(i) Employee hiring,

(ii) Employee and executive remuneration,

(iii) Employee motivation,

(iv) Employee maintenance,

(v) IR, and

(vi) Prospects of HRM (see Fig.1).

Fig.1 Scope of HRM

Human resource management is a process of bringing people and
organizations together so that the goals of each are met. It is that part of the
management process which is concerned with the management of human
resources in an organization. It tries to secure the best from people by
winning their whole hearted cooperation. In short, it may be defined, as the
art of procuring, developing and maintaining competent workforce to
achieve the goals of an organization in an efficient and effective manner.
In other words, it can be said that human resource management is concerned
with people at work and their relationships with each other.
 Nature of Human Resource Management

Interdisciplinary
Approach

Training and
Development
Pervasive Function
Function

Nature
Of
HRM

Continuous Individually
Function oriented

People
Oriented

A BRIEF ON:
In a typical manufacturing setup there are different Activities under the
Banner of HR Department. We can divide them into the following areas:
 ADMINISTRATION ACTIVITIES
 HR ACTIVITIES

For doing the Activities / Routine work there is a Standard Operating

Procedure (SOP).

These SOP’S help in making the functions more efficient & System oriented
rather than people oriented.

       
ADMINISTRATION ACTIVITIES    
   
1.) UNIFORM    
2.) EVENT MANAGEMENT    
3.) TELEPHONE    
4.) GUEST HOUSE/CHUMMERY    
5.) TRANSPORTATION    
a. Company vehicles    
b. unit head vehicle    
c. buses    
6.) XEROX    
7.) ESTATE MANAGEMENT    
8.) COURIER    
   
10.) TRAVEL DESK    
11.) STATIONERY    
12.) CANTEEN    
13.) TAXI HIRING    
14.) JOINING FORMALITIES    
15.) VISITING CARDS    
   
       
HR ACTIVITIES    
   
1.) RECRUITMENT/ SELECTION    
 a.)shop floor employees    
b.)staff    
2.) c.)contract labour    
TRAINING/DEVELOPMENT    
a.)shop floor employees    
b.)staff    
3.) PERFORMANCE APPRAISAL    
4.) RELOCATION    
5.) INDUCTION    
6.) DOMESTIC TRAVEL POLICY    
7.) SEPARATION    
8.) EXIT INTERVIEWS    
9.) ATTENDANCE/AWARD/REWARD    
10.) CONFIRMATION PROCESS    

CONCLUSION
 With the overall study of the above industrial profiles, products and
competitors of different industries we had come to a conclusion that Parle
and Britannia both are the top selling brands of the India. Both Parle and
Britannia are the competitors. The total production of biscuits in India is
estimated to be around 30 lakh MT, the organized sector accounts for 65%
and the unorganized sector accounts for 35% of the total industry volume.

 Parle Products Pvt. Ltd : Established In 1929, company has factories in

Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan,
Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing
units on contract. Company has about approximate market share of 30-35% of the
total biscuit market. Parle-G accounts for the major volume turnover it accounts
for approximately 80% of the total biscuit tonnage for the company.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek
Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk
Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco
Jeera

 Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY
07-08 biscuits recorded sales of Rs. 2,329.9 Cr.

Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold,
NutriChoice, Timepass, Little Hearts

In the case of Parle-G brand, the researcher found that it’s the taste, which
contributed towards the customers brand loyalty. Parle-G’s long presence in
the market didn’t have much impact on the consumers brand choice, rather it
was the taste that deferred customers from switching to the other brands of
glucose biscuits. The Parle-G customers are not against consuming the Tiger
brand provided they get the same quality taste as that of the Parle-G brand.
They pointed out that the Tiger brand has a little lower milky taste and is a
little sweeter than it should be. Thus, the company must maintain the price
and concentrate on the brand taste to take maximum advantage of this
opportunity. Also, marketing efforts are required to make the consumers
aware of the brand’s price and make them more of nutrition-conscious so
that they can understand the ‘Glucose H-Force Biscuit’ concept.

Talking about Britannia after going thick on the thing, now time is to make a
complete picture. While making a product a SKU (Stock Keeping Unit) of
the shop retailers think about the GMROI (Gross Margin Return On
Investment) and they promote the brand which provide them highest. They
expect return in the form of profit margin, company schemes, window
display and references of the shop. Among these, company schemes make
the differences and are the highest source of motivation after profit margin.
Retailing demands a constant push from the company.

Marketer needs to use advertising and brand building strategies to address

the discerning buyers and retail push to in different buyers. The
manufacturer should understand consumer behavior because retailers can't
help quality and price. It is only up to dealers said it is demand they sell
Britannia 42% agree that at retail shop it is brand popularity, which
determine the purchase of biscuit.

There is a greater need to understand the retailer behavior considering them

as a team working for the company may help them to be attached to the
company. There should be feeling of belonging to the company in inner of
the retailers. Setting values club for retailers so that they may exchange
views with the company and help in understanding consumer behavior.

APC has a unique position in the world APC products. It is one of the
profiteering companies in the country.

The company will have good future and exciting things happening today in
the field of power electronics and like any other adventure.

The current phase of innovation and business solutions has thrown up a

number of challenges and opportunities for a changed approach to business
itself, especially in the electronics sector. It has earned profit from the initial
stage of its operations and its confident of meeting all the challenges that lies
ahead and aim at achieving the highest turnover.

The study brought put many features and functions of the organization. The
organization study has helped me to get familiarized with the real world
organization system, their strategies and to understand the various levels in
the organization.

Project in Perfetti van malle started by interacting with the HR

manager & staff in the organization. The interaction with managers
gave insight on the procedures of the recruitment. It also gave insight on
the various types of training activities conducted for the new
employees and existing employees and managers . It also helped
to learn training requirements while conducting various training
activities by preparing the forms needed for the training activities . In
the Recruitment department, by the interaction with the recruitment
head came to know about the various selection processes which
were used in the organization in order to recruit the required
candidates who would be able to achieve the goals set by the company.
During the tenure in the company, the visit to the production unit
gave lot of information about the process . Finance department gave
information about the final accounts i.e. the annual reports which
helped in analyzing various ratios. It also gave the information on
the important sources through which the budget was laid for various
activities of the company.
Marketing and sales department gave information on various strategies
of marketing and the techniques used in the sales of the goods. It
helped to know the various practical aspects marketing strategies
which were learnt in the classroom
 BIBLIOGRAPHY
WEB SITES
 www.parleproducts.com
 www.wikipedia.org
 www.parle.com/
 www.britannia.co.in
 www.perfettivanmelle.in
 Economic Times
 Brochure of the company GNHO (Global New Hire Orientation)
 www.apcbyscneiderelectric.com
 www.apcc.com
 www.schneiderelectric.com
 www.google.com
 www.apc.com