The document discusses principles for pairing fonts effectively in design layouts. It recommends pairing fonts that have contrast in terms of size, weight, structure and form to create visual interest while maintaining legibility. Specific tips include using fonts from different type families rather than similar ones, emphasizing differences between fonts, and avoiding overly condensed or compressed fonts that are harder to read. The goal is to get a reader's attention while keeping the text easy to understand through strategic font choices and hierarchy.
The document discusses principles for pairing fonts effectively in design layouts. It recommends pairing fonts that have contrast in terms of size, weight, structure and form to create visual interest while maintaining legibility. Specific tips include using fonts from different type families rather than similar ones, emphasizing differences between fonts, and avoiding overly condensed or compressed fonts that are harder to read. The goal is to get a reader's attention while keeping the text easy to understand through strategic font choices and hierarchy.
The document discusses principles for pairing fonts effectively in design layouts. It recommends pairing fonts that have contrast in terms of size, weight, structure and form to create visual interest while maintaining legibility. Specific tips include using fonts from different type families rather than similar ones, emphasizing differences between fonts, and avoiding overly condensed or compressed fonts that are harder to read. The goal is to get a reader's attention while keeping the text easy to understand through strategic font choices and hierarchy.
The document discusses principles for pairing fonts effectively in design layouts. It recommends pairing fonts that have contrast in terms of size, weight, structure and form to create visual interest while maintaining legibility. Specific tips include using fonts from different type families rather than similar ones, emphasizing differences between fonts, and avoiding overly condensed or compressed fonts that are harder to read. The goal is to get a reader's attention while keeping the text easy to understand through strategic font choices and hierarchy.
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. ~Matthew Carter
FONT PAIRINGS | GCEF
as a designer image and ASSETS type FONT PAIRINGS | GCEF Two Functions of Type In order for your type to communicate it needs to do two things at different levels of the typographic hierarchy.
1 Be easy to read legibility—mechanics CAN they read it 2 Get a reader’s attention and interest readability—structure do they WANT to read it
FONT PAIRINGS | GCEF
FONT PAIRINGS | GCEF readability goal want them to read the copy* layout • voice • hierarchy • contrast *except for disclaimers
FONT PAIRINGS | GCEF
Massimo Vignelli
“It’s not that we don’t believe in type, its that we
believe there are not that many good typefaces. If I’m being generous there are maybe a dozen.” Helvetica, the Movie
FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF First have to read the copy
When sitting in the library
to study it is important to be All right kids, quiet. QUIET!
FONT PAIRINGS | GCEF
Murray Hill Freeze
FONT PAIRINGS | GCEF
FONT PAIRINGS | GCEF Selecting the right font. 1. Appropriateness Not sexy but it should guide your choice.
2. Contrast The same OR very different. Not almost the same.
FONT PAIRINGS | GCEF
Size DON’T BE A
WIMP Acme Landscaping
& I N C O R P O R A T E D
Time Money
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Weight Contents Contents Letter from the editor...................................3 Letter from the editor...................................3 Tubac: 200 Year War ...................................7 Tubac: 200 Year War ...................................7 Galleries Galleries Rogoway Turquoise Tortoise...............11 Rogoway Turquoise Tortoise .................11 Hal Empie ............................................12 Hal Empie ............................................12 Cobalt..................................................13 Cobalt ..................................................13 Feminine Mystique ..............................14 Feminine Mystique ...............................14 Dining Dining Elvira’s .................................................17 Elvira’s ..................................................17 Wisdom’s.............................................18 Wisdom’s .............................................18 Stables ................................................19 Stables .................................................19 Lodging Lodging Tubac Golf Resort ...............................23 Tubac Golf Resort ................................23 Inn at San Ignacio ...............................24 Inn at San Ignacio ................................24
FONT PAIRINGS | GCEF
Structure Refers to how a typeface is built Avoid two fonts from the same category on a page if possible. Strengthen the differences and you strengthen the contrast.
Join us for a Join us for a Join us
Surprise Surprise for a Surprise Birthday Party BIRTHDAY PARTY Birthday Party for for
Casey for Casey Casey
FONT PAIRINGS | GCEF
Form
Nathan Roman vs. italic Roman vs. script Lowercase vs. uppercase
Nathan
NATHAN FONT PAIRINGS | GCEF relationship of words on a page using type Concordant only one type family without much variety size style weight
sedate • formal • dull
a good practice— If you can’t be kind, at least have the decency to be vague.
FONT PAIRINGS | GCEF
Conflicting
combine type similar in
size style width disturbing
not the same - not different
a good practice— If you can’t be kind, at least have the decency to be vague.
FONT PAIRINGS | GCEF
Contrasting clearly distinct exciting size weight structure • combine and emphasize differences form direction Have trouble seeing what is wrong with a combination? color Look at similarities not differences.
• rarely is one contrast effective
a good practice — If you can’t be kind, at least have the decency to be vague.
FONT PAIRINGS | GCEF
Contrast • When pairing fonts, go with the same or different: NOT ALMOST THE SAME • Keep it to two different fonts as a general rule • Large family with different weights • Contrast size and weight
FONT PAIRINGS | GCEF
• weight and proportion
Extra heavy fonts are less legible.
Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there.
Extra light fonts are less legible.
Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there.
Monospaced fonts are less legible
Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there.
Condensed or compressed fonts are less legible.
Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there.
FONT PAIRINGS | GCEF
We’re Maid For This. MOLLY MAID OF EAST MESA AND APACHE JUNCTION
CALL (480) 374-8153 TODAY
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2 5 1 3 4
7 6 8
FONT PAIRINGS | GCEF
Pairing fonts Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing Magneton fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Garamond Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Great Font Pairings
Adding contrast to your layout Magneton When you are starting your layout and decision making, pairing fonts is Roboto definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time- consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Helvetica Garamond Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Myriad Pro Minion Pro Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Stone Sans Stone Serif Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time- consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Roboto Archer Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time- consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Franklin Gothic Baskerville
Great Font Pairings
Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time- consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Gills Sans Garamond Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
Proxima Nova Adobe Caslon Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you’ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one.
FONT PAIRINGS | GCEF
FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF FONT PAIRINGS | GCEF RESOURCES
Bosher. Mastering Type: The Essential Guide to Typography for Print and Web Design. Saltz, Ina. Typography Essentials. Williams, Jim. Type Matters. Krause. Lessons in Typography.
