Social Media – Impact On Human Behavior and Society
Social Media – Impact On Human Behavior and Society
Social Media – Impact On Human Behavior and Society
Table of Contents
Many students are confusing Social media with Social networks because these terms
are used interchangeably. And hence a few students are talking about social networks when
the GD topic is about social media. There is a difference between both, though they are not
mutually exclusive.
The social network connects people. For example, a trekking group on Facebook brings
people of the same interest together. It’ll be a network of people who in turn build mutual
connections.
Whereas social media is used to share content. For example, YouTube can be
considered as social media, because through YouTube, people share their views, information
and ideas. Blogs are also considered as social media because it generates the content and
shares it with followers. Social media beats Traditional media (TV, newspapers etc.) in
engaging with followers.
Social media and social networks are not mutually exclusive. The social network
facilitates the development of social media and vice versa. For example – Facebook, a social
network also acts as a social media, because people share content on Facebook with their
network. And a blog, which shares content can also able to build a network of people that
are interested in their content. For example – A blog for new moms share content and can
create a network of new moms as well.
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Social Media – Impact on human behavior and society | 2
Social media gave access to varied opinions and thoughts of people of different
cultures and different regions. This has the power to make people broad-minded,
challenge stereotyped views on particular communities and develop mutual respect
among people of different backgrounds.
People are expanding knowledge through social media.
Most of the social media content creators encourage people to pursue the career they
love, to take care of themselves, and learn new skills etc. This creates a positive
impact on human behaviour.
Traditional media (Print media, Television etc.) was the only medium until recently to
reach people. Not everyone could share their views and information with people. Most
of the traditional media channels are in the hands of big businesses. Social media
enriched democracy and equality by enabling everyone to send out their content to a
larger audience.
Social media gives voice to minorities and vulnerable sections. For example, more and
more women are voicing their opinions through social media, who were otherwise not
encouraged to speak up due to cultural norms. Another example is that differently-
abled people are sharing content to encourage people who have the same problems,
and are voicing their thoughts to government and society.
People are collaborating for good. Tweeting by hashtags, they are pushing
governments to do their duties. Social media has a stake in improving society. For
example, social media played a great role in Arab Spring.
Many people became celebrities through social media. This is encouraging many
others to become celebrities. In the process, some are turning into self-obsessed and
narcissistic.
Social media is also encouraging violent behaviour for many. Before the internet era,
people could not harass others easily. But now, anyone can easily harass and threaten
others by hiding their identity. Most of the social media content creators face
cyberbullying, threats and trolling. People, who are used to harass others online tend
to develop more violent behaviour.
Some people, especially teens suffer from anxiety and depression when they face
cyber-bullying. Lack of awareness on netiquette is causing some people to cause
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Social Media – Impact on human behavior and society | 3
cyberbullying.
Some youngsters are suffering from low self-esteem levels because of watching many
people showing off their talents through social media.
Social media has the power to instil anger in people in particular people and
communities. This anger is carrying forward to real life.
There is plenty of content on social media on makeup and beauty products. There are
so many makeup channels on YouTube. With high-quality videos and images, people
are promoting products to improve their outward appearance. This is causing people,
especially girls to give too much importance to beauty.
Fake news is causing panic among people. This is in turn leading to hatred and clashes
between communities.
Conclusion:
Though there are some negative effects, social media can be considered a boon to
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Social Media – Impact on human behavior and society | 4
society. However serious steps should be taken to mitigate the negative influences of social
media like fake news, trolling etc. Cyber protection cells and Artificial intelligence together
can solve these problems to a great extent. Along with that, ethical values should be
imbibed in schools and colleges. Awareness programs help people to know about the good
and bad sides of social media.
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