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Five Forces Analysis Template

The threat of new entrants to the cereal market for AJ's Cereal Co. is very high. There are no significant barriers to entry. Competition is also very high as companies like General Mills have huge market shares. Buyer power is very high as people are price sensitive to cereal and look for discounts, and there are substitutes like other breakfast foods or not eating breakfast.

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yash wireless
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57 views2 pages

Five Forces Analysis Template

The threat of new entrants to the cereal market for AJ's Cereal Co. is very high. There are no significant barriers to entry. Competition is also very high as companies like General Mills have huge market shares. Buyer power is very high as people are price sensitive to cereal and look for discounts, and there are substitutes like other breakfast foods or not eating breakfast.

Uploaded by

yash wireless
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Threat of New Entrants

Porter’s Five Forces Analysis 


Company: _________________ 

Very High High


Low Very Low

Buyer Power
Supplier Power Competitive Rivalry

  
 

 


Very High High
Low Very Low Very High High
Very High High Low Very Low
Low Very Low

Threat of Substitution



Very High High


Low Very Low
Threat of New Entrants
Porter’s Five Forces Analysis
There are no significant barriers to
Example: AJ’s Cereal Co. entry to the cereal market.

Very High High


Low Very Low

Buyer Power
Competitive Rivalry
Supplier Power People need food, but can skip
Companies like General Mills
have huge market share.
breakfast and are price sensitive to
Ingredients to make and package foods like cereal and often look for
cereal are all commodities. discounts and bargains.
Very High High
Low Very Low
Very High High Very High High
Low Very Low Low Very Low

Threat of Substitution

 Other breakfast foods.


 Not having breakfast.
 Drinking coffee.

Very High High


Low Very Low

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