JAMIE oXTOBY

BA Design
Goldsmiths, University of London

[email protected]
jamieoxtobydesign.blogspot.com
 PRACTICAL SKILLS
graphics
Design a logo for The Big Green Festival,
an event located in Somerset in response
to a desire from people within the green
movement for a festival that was focused
on Green issues.

Produce an A3 poster for a fictional event

- a talk with designers, Fuel. Include all
the text provided on the brief. The poster
would be sent to the design community

Produce a book sleeve based on the title

‘Alphabet City’. The genre and context of the
book can take any course of our own desire.
PRACTICAL SKILLS
 PRACTICAL SKILLS
Produce two coins based on the 2012
Olympics, one round and one polygon.

Produce and design a CV to send out

to prospective companys for work
placement.

£5 coin - commemorates the Queen’s Diamond Jubilee and 50p coin - commemorates London becoming the only city
the Olympics in 2012. to hold the Olympics three times, the 4th, 14th and 30th
games.
PRACTICAL SKILLS

Final hard copy of CV in postage form

 ANTI - SOCIAL
Research behaviour or evidence of behavior
that passionately enrages or delights your
social conscience.

Design something that either enhances or

challenges this social behavior.

Vandalised parking toll, phone number removed Roots & Shoots, Lambeth

I produced a series of seed bombs that were

put into pots and placed around the square for
residents to throw onto the unused central green
Fence /Gardening equipment ideas
anti-social
ANTI - SOCIAL

CaptainCHILDRENS
COSTUME AND
ACCESSORIES

Hortis
USE THE SWORD TO PICK UP DEAD LEAVES
AND STORE THEM IN YOUR UTILITY CAPE USE THE SECRET POCKET
TUBE TO DROP SEEDS
WITHOUT ANYBODY KNOWING!
ITS UPTO ME
TO IMPROVE THE
LANDSCAPE, REPAIR PLANTS
AND GET RID OF OVERGROWN
WEEDS !
THROW SEED BOMBS INTO AREAS OF BARE LAND TO BRING
COLOUR AND VEGETABLES BACK TO THE SURROUNDINGS!

BRING THOSE WILTING PLANTS

BACK TO LIFE WITH YOUR WATER
HOSE ATTACHMENT !

THIS PACK CONTAINS

1 CAPTAIN HORTIS MASK
1 PAIR OF WELLIES
3 GARDEN TOOLS
1 CAPE/ UTILITY BAG
1 PAIR OF TROUSERS W/ SECRET TUBE
1 CAPTAIN HORTIS SHIRT & VEST
4 FLOWER SEED BOMBS (GREEN)
4 VEGETABLE SEED BOMBS (YELLOW)

Captain Hortis Comic Book

Guerrilla Gradening Costume

I wanted to encourage children to be involved with

gardening on the square as well as encouraging
guerrilla gardening on an urban level outside
of the square. Hence encouraging a community
atmosphere at grass roots level.
 MEALTIME MANAGER
This project explores and develops design
potentials around socio-cultural effects sur-
rounding marriage.

To highlight the benefits of fmaily meal-

times through discussion and/ or using
technology to aid the mealtime.

Mealtime Manager DVD The

Fanny Cradock Viral
Twitter Viral Idea Facebook Viral Fanny Cradock Rickroll Idea

This viral allows you to disrupt a particular

website. When the user tries to type in a
specific web address or to use a specific site,
the viral will instead take them to a website
that plays a Fanny Craddock cooking video.

The next pages will show you to install this on

 PRACTICAL SKILLS
COMMUNICATING IDEAS

Live Project in association with Kin Design and

Greenwich Maritime Museum, Canopy Game
Illustrations in Pen then scanned and coloured.
PRACTICAL SKILLS

Game made to scale, plastic poles and

connnectors, rip-torn canopy.

Canopy Game construction,

exploded view
 PRACTICAL SKILLS
WORKSHOP
Produce a piece of furniture utilizing
several materials and processes to produce
individual components which will be
assembled to produce a finished piece.

Laser cutting plastic

Final chair with magazine holder Wood manipulation Aluminium strut - drilled, tap and die

Wood plainer/ thicknesser

tennon and mortice work

CURRICULUM VITAE
Throughout my time at Goldsmiths, I have
experienced the benefits of the multi disciplined
PERSONAL STATEMENT Design drives me. Through school, and then onto
college and university, it has been the only place I
course in design. I have found that by studying areas have wanted to take my career. I was previously as
ranging from Studio Practice, Technical Studies, interested in Art Practice, though I now find that
Material Culture and Ethics and Sustainablilty, I have design is an area where I can best communicate my
been able to increase an understanding of the design ideas. I am able to trigger my thoughts and ideas and
world as an entirety rather than one technical aspect then produce an outcome through design.
of design. The course provokes thinking of a higher
level and highlights the importance of designing in I love that design can answer a question but then also
context with the world we live in today. provoke new questions, bringing out new rich areas
that I would not have previously thought. To be able
Sport is arguably the most dominant cultural to develop a vision from a mental to a physical state is
influence in the world today and it holds a strong something I feel does not occur in many professions,
importance in my life. I am the captain of Goldsmiths and then to release it onto the world, not knowing the
football team, in which we reached promotion last reaction excites me even further.
year. This has developed my leadership, teamwork and
communication skills, which are all transferable into
the design environment. I expect my team to work EDUCATION BA Design Year 1, Goldsmiths, University of London
2009-10. Graduate 2012.
hard, raise the bar and enjoy the work, whatever the
situation. Foundation Diploma Art and Design, Hull School of
Art and Design. Graduated 2009.
I also enjoy travelling and hope that my passion for
skydiving could take me across the world. I am not A-Levels, Driffield School (A, A, A, B in Art,
scared to take risks if it means feeling something Graphics, History, Maths). Graduated 2008.
different to the everyday.

SKILLS Diverse and varied research skills.

Interest in conceptual processes.
Contextually aware of cultures and materials.
CS5 programs, particularly Illustrator,
InDesign and Photoshop.
Photography. Retouching images and image
manipulation.
Adequate skills in the making workshops with wood,
metal and textiles.
Assisting 3rd year students with their final degree
show - basic filming, touching up final products,
setting up final viva presentations and editing text.

FREELANCE WORK Bursting Buds, Holland Park, 2010 - Brand Identity

logo, type and flower tags.

Photo-restoration, 2010 - Photo retouching,

enhancement and restoration on request.

PREVIOUS EMPLOYMENT TRO Group Ltd, Nike Grid University Ambassador,

2010 - Promoting the campaign, encouraging sign ups,
attend feedback meetings.

Burton Agnes Hall Cafe, East Yorkshire, 2006-2010 -

Dishwash, Food Prep, Serving, Waitering.