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BLOGGING

The document discusses blogging, including what it is, the benefits of blogging, reasons why blogging is useful, tips for starting a blog, and dos and don'ts of blogging. Blogging involves creating and sharing written content like articles, images, and videos on a blog site or page. It helps brands demonstrate expertise, tell their story, and get found online. Blogging is easy to set up and maintain and allows sharing knowledge without special equipment or skills.

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Siloh KE
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34 views3 pages

BLOGGING

The document discusses blogging, including what it is, the benefits of blogging, reasons why blogging is useful, tips for starting a blog, and dos and don'ts of blogging. Blogging involves creating and sharing written content like articles, images, and videos on a blog site or page. It helps brands demonstrate expertise, tell their story, and get found online. Blogging is easy to set up and maintain and allows sharing knowledge without special equipment or skills.

Uploaded by

Siloh KE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BLOGGING

Blogging - Is the act of creating and sharing valuable written content through an article
on a blog-page or blog-site.
The article, apart from text, may also contain; images, videos, statistical drawings, and
other different forms of content.
A blogger - Is therefore a person who creates articles and/or shares them on a blog.
Blog - Is the site/platform where the articles can be found and read online.
Benefits of Having a Blog!
Blogs help your brand get found online.
Having a blog provides you with a chance to prominently mention your brand’s name and
that will improve your brand’s visibility online.
Blogs help your brand demonstrate expertise.
Having a blog is a fantastic opportunity for you to share your subject matter expertise and
demonstrate thought leadership within your industry.
Blogs help tell your story.
A blog is a golden platform for you to share your brand’s story, products and services in a
stellar way, as you lobby for conversions and purchases.
Reasons why blogging is for you!
1. Easy to setup & maintain.
A blog can be quite simple to set up today.
You can use a website builder like wix.com or an account on a blogging platform like
wordpress.com
2. Doesn’t need special equipment.
Telling your story through informative, educating, entertaining articles doesn’t require
special machinery.
Today, you only need a computer or a smartphone to start and manage a blog!
3. Doesn’t need special editing skills.
Unlike video blogging on YouTube where proper video edits demand some good editing
skills, or Instagram where good images need super editing, for blogging, not much of
those skills are required, if any.

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4. Doesn’t need a database of your own photos.
There are plenty of sources for amazing images and photos online! Some may be FREE TO
USE, while others may be copyrighted and so you may need the rights/permission to use
them.
5. Get to do what you love.
We all deserve a means of expressing ourselves and sharing our value and knowledge
with those who need it out there.
6. Presents many opportunities to earn an income.
Through having a blog, you open yourself up to numerous opportunities to earn online.
Some of the most commons ways are:
- Through adverts and advertisements.
- Through affiliate marketing.
- Though merchandising your own products.
- Through influencer marketing.
Dos and dons of blogging for starters
Dos
Have a unique point of view.
It's one of the ways to stand out in a saturated environment.
Write Your Truth.
Being authentic is a great way to open yourself up to people and to get legitimately
interested audience that will connect with your story.
Maintain consistency.
Blogging works better if there's a consistent nature to it. More people will sign up if they
know you regularly provide awesome content in reasonable intervals.
Market Your Blog.
Use social media to promote your blog site. Share it deeply and widely!
Make it Interesting.
You don't have to use the same format to post your content and if so, let it be entertaining
as that will help you capture attention for longer.

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Stick To Your Goals.
What are you goals do you have for the blog, use them to stay grounded in the turbulence
of fast changing online environment.
Dons
Don’t Procrastinate.
Don't spend months waiting to get perfect enough to start! Just start!
Done is better than perfect!
Ignore Comments.
Do respond to your audiences and do so politely.
No Insults.
A blog is a platform to enable you to be seen and heard. Don't use it to discriminate or
spread hate.
Don’t be messy.
Don't mix up many irrelevant topics, create content without proper structure or share
images that don't go hand in hand with the content.
Don't do it just for the sake.
Don't blog, just because everyone is doing it. People will be able to tell if you are not
passionate about your content through your writing.
Don't offer valueless of substandard content.

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