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Customer Relationships Value Propositions Key Activities Key Partners Customer Segments

This document outlines the key aspects of Starbucks' business model using the Business Model Canvas framework. It identifies Starbucks' key partners as coffee growers, distributors, and Spotify. Key activities include marketing, operating stores and retail outlets, and expanding into new markets. Starbucks' value propositions are quality coffee and food, a pleasant in-store environment, and good customer service. Revenue is generated primarily through the sale of coffee, food and drinks in Starbucks stores and retail channels.

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152 views2 pages

Customer Relationships Value Propositions Key Activities Key Partners Customer Segments

This document outlines the key aspects of Starbucks' business model using the Business Model Canvas framework. It identifies Starbucks' key partners as coffee growers, distributors, and Spotify. Key activities include marketing, operating stores and retail outlets, and expanding into new markets. Starbucks' value propositions are quality coffee and food, a pleasant in-store environment, and good customer service. Revenue is generated primarily through the sale of coffee, food and drinks in Starbucks stores and retail channels.

Uploaded by

mateo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

 Spotify  Marketing  Good Quality  University Students


 Distributors  Products in grocery  High Status  Social Media  Tea and Coffee drinkers
 Coffee Growers stores and retailers  Taste  Customer Support  Young Adults
 Coffee Machine Makers  Market Expansion  Nice and Good  Free Wi-Fi  Businessmen
 Traders  New Products Environment  Starbucks Rewards  Book Readers
 Exporters  Research and  Localisation Loyalty Program  General Public
 Suppliers Development  Good Quality  Pay from the app  Passers by
 Subsidiaries  Production  Fast and Good Service  Interaction Customer-  First-Daters
 Regency Centers  Distribution  Customer Intimacy Employee  Office Clients
 First Capital Realty  Starbucks brand license  Friendly Music
 Service
 Tingyi Cayman Islands  Consistency
Holding Corp  Accessibility
 Dean Foods  Innovation

Key Resources Channels


 Brand  Coffee Shops
 App/Website  Social Media
 Stores Worldwide  App Store/Galaxy
 Product Quality Store/Google Play
 New  Grocery Stores
Equipment/Machines  Websites
 Farmer Centers  Retailers
 Innovative Products  Convenience Stores
 Fair-Trade Product
 Human Resources

Cost Structure Revenue Streams


 Administration Costs  Food Sale
 Operation Costs  Coffee, Tea, or Beverages Sale
 Cost of Goods  Gift Cards
 Production Cost  Cups, Mugs, or Bottles Sale
 Marketing  Licensing
 Distribution
 Taxes
 Machines and Equipment
 Customer Service
 Suppliers

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