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Meta Tags Optimization: Moreniche Presents Guide On

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63 views10 pages

Meta Tags Optimization: Moreniche Presents Guide On

Uploaded by

Roric Thomas

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MoreNiche presents guide on

Meta Tags Optimization

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Meta Tags

If you are familiar with Search Engine Optimization techniques, it is most likely
that you must have already come across a lot of information on Meta Tags. In
this article, we simply talk about what Meta Tags are, their importance, the
important Meta Tags and useful tips on how to optimize your Meta Tags for a
better ranking with the search engines.

What are Meta Tags?

Meta Tags are the information inserted in the <head> area of the HTML code of
your web pages, where apart from the Title Tag, other information inserted is not
visible to the person surfing your web page but is intended for the search engine
crawlers. Meta Tags are included so that the search engines are able to list your
site in their indexes more accurately. A typical Meta Tag would look as given
below. Here is what this page contains; you can see this if you click on the view
“Page source” from your browser menu.
<HEAD>
<TITLE>Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag
analysis</TITLE>
<meta name="description" content="Successful Meta tags: What are meta tags? Meta tag
analysis, list of all meta tags, title tag limit, creating meta tags, background meta tags. This article
covers the most important aspects of meta tags in relation to website optimization or SEO. ">
<meta name="keywords" content="meta tags, meta tag refresh, meta tag optimization, meta tag
analysis, meta tag keywords, what are meta tags, successful meta tags, using meta tags, html
meta tags, common meta tags, author meta tag, alt tags, list of all meta tags, meta tags html,
meta tag description, about meta tags">
</HEAD>

Using Meta Tags in HTML is not necessary while making your web pages. There
are many websites that don’t feel the requirement to use Meta Tags at all. In
short Meta information is used to communicate information to the search engine
crawlers that a human visitor may not be concerned with. Infoseek and AltaVista
were the first major crawler based search engines to support Meta keywords Tag
in 1996. Inktomi and Lycos too followed thereafter.

Why are Meta Tags used?

Meta Tags were originally designed to provide webmasters with a way to help
search engines know what their site was about. This in turn helped the search
engines decide how to rank the sites in their search results. Making Meta Tags is
a simple process.

As the competition increased, webmasters started manipulating this tool through

spamming of keywords. In turn most search engines withdrew their support to
Meta keywords Tag, which included Lycos and AltaVista. From being considered
as one of the most reliable and important tool, Meta Tags are now often abused.
In the present day scenario a vital feature that the Meta Tags provide to the
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websites is the ability to control, to a certain extent, how some search engines
describe its web pages. Apart from this, Meta Tags also offer the ability to specify
that a certain website page should not be indexed.

Using Meta Tags, however, provides no guarantee that your website page would
rank highly in the search engine rankings. Due to the rampant abuse and
manipulation of the Meta keywords Tag by webmasters, most search engines
don’t support it anymore.

Types of Meta Tags

The more important Meta Tags are discussed below in detail. A list of several
more Meta Tags
is given at the end of this article.

The Title Tag

The Title Tag is not a Meta Tag. However, since it’s a very important Tag, we
thought it necessary to discuss it here. The Title Tag is an HTML code that
shows the words that appear at the top title bar of your browser. The Title Tag is
not displayed anywhere else on the page. It is these words or phrase that appear
as the title of your page in the hyperlink listings on the search engine results.

The users in-turn click on this hyperlink to go to your website from Search Engine
Results Page (SERP). Therefore, the significance of the Title Tag is evident as
all search engines use the Title Tag to gather information about your site.

Syntax for the Title Tag is:

<HEAD>
<TITLE>Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag
analysis</TITLE>
</HEAD>

Useful Tips for Writing the Title Tag

The Title Tag plays a vital role in determining your site’s search engine rankings.
One needs to pay attention to the words that appear in your Title Tag and the
order in which they appear. As the tag suggests, Title Tag announces the
summary of the content appearing on the page. Think of it as a crisply worded
sales phrase and include your most relevant and specific keywords or key
phrases in the Title Tag describing the content of the page.

You could put the product or service you are offering in the Title Tag, instead of
your firm or company’s name. For example, if you have a site offering kitchen
appliances, instead of having a title like “www.cooking.com”, you could have a
specific keyword rich Title Tag like “Bar Blenders: Waring Kitchenaid Hamilton
beach Cuisinart bar blenders and blender”. This title would cover several
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keyword phrases like- bar blenders, bar blender, Waring bar blenders, Kitchenaid
bar blenders, Hamilton Beach bar blenders, Cuisinart bar blenders, blender etc.

Most users search for specific products and services, not company names. If you
do wish to include the site name, then you can add it at the end of the Title Tag.
Having your most important keyword phrases towards the beginning of the Title
Tag helps display your title in bold in the SERP (search engines results page).
Title Tags are also the text that gets captured when users bookmark your page.

Google usually reads about 90 characters of your Title Tag. So, leverage this
length to cover prominent keywords relevant to the page. A common mistake
webmasters make is to have the same Title Tag throughout the site. You must
leverage different Title Tags for each page and customizing it depending on the
content theme of each page. Also read our detailed article on Title Tag
Optimization.

The Meta Description Tag

The Meta Description Tag is an HTML code that allows you to give a short and
concise summary of your web page content. The words placed in this Meta Tag,
are often used in the SERP, just below the Title Tag as a brief description of your
page. In the Search Engine Results Pages, after reading the Title of the page, a
user goes through the description of the page and decides whether she wants to
go to your site or not. It is therefore important that your Meta Description Tag is
nicely composed describing your page offering while enticing the user to click on
your listing.

Syntax for Meta Description Tag is:

Useful Tips for Writing Meta Description Tag

In case you have not provided any Meta Description Tag to your web page, the
search engines try to make one for you, often using the first few words of your
web page or a text selection where the keyword phrases searched by the users
appear. If the Search Engine makes up a description by picking up text from your
page, it is not necessary that the generated description would do justice to your
web page.

The Meta Description Tag should be written in such a way that it interests the
user, thus tempting her to click on the link to your site and visit your web page.

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The Meta Description Tag needs to be kept brief yet informative. About 25-30
words description should do fine. Keywords and key phrases should be included
in the Meta Description Tag, though care should be taken not to repeat them too
often. Like the Title Tag, the Meta Description Tag should be different and
customized for each page depending on the content theme of each page. For
more information on Meta Description Tag, read our other article on Meta
Description Tag Optimization.

The Meta Keywords Tag

Most search engines do not read the Meta Keywords Tag anymore. It is okay to
ignore the Meta Keywords Tags. However, if you feel more comfortable using it,
you can have about 15 important non-repetitive keywords in this Tag, separated
by commas.

Syntax for Meta Keywords Tag is:

Meta Robots Tag

The Meta Robots Tag gives you the ability to specify whether search engines
should index that page or follow the links appearing on that page. However, there
is no need for using Meta Robots tag if one is already using detailed robots.txt
file to block any specific indexing. Read our article on Working with the robots.txt
file.

The various commands used under Meta Robots Tag are:

Index: allows the spider to index that page.

Noindex: instructs the spider not to index the page.

Follow: instructs the spider to follow the links from that page and index them.

Nofollow: instructs the spider not to follow links from that page for indexing.
<HEAD>
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">
</HEAD>

Note: Use only one of the above given commands.

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If you have not specified any Meta Robots Tag on a page, by default, the spiders
understand that the page and all the links appearing on that page are open for
indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t
want certain parts of your web page indexed. Apart from these popular Meta
Tags, there are few more Tags that are not so popular. These are:

Meta Refresh Tag

The Meta Refresh Tag is used to redirect a visitor from one page to another or
refresh the same page in a specified time. Same page refresh comes in use
when the page content is changing very quickly, for example if there is a running
score of a game or stock prices updates happening on that page. When inserted
into an HTML document, it causes the user’s browser to load the same or a new
web page after a specified number of seconds. This Meta Tag has been
manipulated and is sometimes abused as a tool to “bait and switch” a user from a
doorway page. To refresh the current page:
<HEAD>
<meta http-equiv="refresh" content="60">
</HEAD>

Content = "60" denotes refresh after 60 seconds

To redirect to another page:

Using a Meta Refresh Tag to redirect to another page is likely to get it dropped
from search engines, since this method is tagged as a doorway page in search
engine algorithms. Unless you have a compelling reason to use Meta Refresh
Tag, do not use it.

Meta Author Tag

The Meta Author Tag identifies the author of a particular web page. Though not
highly supported, its format usually includes the name, e-mail address of the
Webmaster, name of the company or the Internet address.
<META name="Author" content="Author Information">

Meta Distribution Tag

The Distribution Meta Tag identifies the level of distribution of your web page and
how it should be further classified in context to the World Wide Web. The three
forms of distribution supported by this Tag are:

‘Global’ specifies that your web page is for mass distribution.

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‘Local’ lets you specify that your document is for local distribution only.
‘Internal Use or IU’ specifies that your document is not intended for public
distribution.

Syntax for different Meta Distribution Tags (Use only one of the following):
<HEAD>
<META name="Distribution" content="Global">
<META name="Distribution" content= “Local”>
<META name="Distribution" content= “IU”>
</HEAD>

Meta Revisit Tag

Historically, the Meta Revisit Tag was believed to specify how often a search
engine should visit a site for re-indexing. Although not proven, webmasters could
indicate the frequency of how often their content changes and is ready for a re-
index by search engines. These days, much as one would like to, one cannot
command the re-visit frequency of any search engine, unless you go the PFI
route.
<HEAD>
<META name="Revisit-After" content="X Days">
</HEAD>

Note: X indicates the number

List of other Meta Tags

Abstract Meta Tag: gives an overview of the entire web page in a sentence.
<HEAD>
<META name="Abstract" content="Abstract phrase">
</HEAD>

Expires Meta Tag: tells the search engines when the content on your web site
would expire.
<HEAD>
<META name="Expires" content="Mon, 22 Jan 2004 17:45:05 GMT">
</HEAD>

Language Meta Tag: defines the language used on your web page.

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<HEAD>
<META HTTP-EQUIV="Content-Language" content="EN">
</HEAD>

Ratings Meta Tag: tells the search engines if your site is for general, restricted or
adult audiences.
<HEAD>
<META name= “Rating” content= “General”>
</HEAD>

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