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Digital Marketing Batch 4 Introduction

This document provides information about an upcoming digital marketing bootcamp, including details about the bootcamp curriculum, tutors, hiring partners, and testimonials from previous students. The 14-week bootcamp will cover key topics in digital marketing like content marketing, SEO, social media marketing, analytics, and more. Tutors are industry experts from top tech companies in Indonesia. Upon completing the bootcamp, students will have access to career support services and connections to hundreds of job opportunities through the program's hiring partners. Previous students praised the engaging learning experiences and real-world case studies.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
66 views19 pages

Digital Marketing Batch 4 Introduction

This document provides information about an upcoming digital marketing bootcamp, including details about the bootcamp curriculum, tutors, hiring partners, and testimonials from previous students. The 14-week bootcamp will cover key topics in digital marketing like content marketing, SEO, social media marketing, analytics, and more. Tutors are industry experts from top tech companies in Indonesia. Upon completing the bootcamp, students will have access to career support services and connections to hundreds of job opportunities through the program's hiring partners. Previous students praised the engaging learning experiences and real-world case studies.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hello Future Digital Marketer!

Your Tech Journey is


Starting Soon!

Digital Marketing Bootcamp Batch IV


The Urgent Problems
Indonesia Hiring Condition

500 High-skilled Head-hunters and


Talent Supply Job Platforms 1.500 Job Vacancies

Most companies choose to ‘hijack’ talents Because of the limited high-skilled


from other companies, but it makes salary supply, by 2030 there will be 8 to 12
standard become more unreasonable million tech talent shortage, or
about 600K-800K per-year

Companies spend too much time and


1.000 Low-skilled Head-hunters and money to hire talent they did not want
Talent Supply Job Platforms

Talent want to upgrade their skills but need a more affordable, more
engaging, more impactful courses, and a career support services
Why Learning with Us?
Better Learning Experiences, Better Career!

Existing Solutions and the Gaps


Learning Platforms Limited Career Opportunities Affordability
Online video learning platforms Provide only a one-time job Existing bootcamp with career
exist, but low in students’ connector services connector program range
engagement (~5% completion around 16-31 Mio
rate), using unrelated cases, and
boring.

OUR SOLUTIONS
2-ways and interactive Connecting talents to
courses, led by industry hundreds of job Most reasonable yet
experts, solving opportunity, and career impactful learning
real-world cases services lifetime! experiences

We’re carefully crafting our curriculum to create the most impactful learning experiences yet most efficient
cost spending. Collaboration between pedagogic experts, field experts, and business experts
How Our Platform Works
Connecting All Players, Creating a Valuable Network

Experts & Institution

RAKAMIN Learning Ecosystem

Job
Platform Self-Made Classes Class Owner Platform Classes Third Parties Classes
Companies
or Head-
Hunter Career Support Services, Project-based, 2-ways and interactive

By implementing this scheme we can


give a lifetime Job-Connector services Companies
for our students

Talents
Testimonies
From Our Student

Juanneita Tyas Benyamin Hartono


Scrum Master BTPN Jenius Credit Risk Analyst KoinWorks
Data Science Batch II Data Science Batch I
Asli Rakamin worth-it banget, Kelasnya cocok banget buat beginner,
siswa bisa pada kumpul sesi kalau dibandingkan dengan yang ada di
tambahan dan tutor tetap datang, pasar, harga dan kualitasnya Rakamin
bakalan pilih belajar di sini terus! worth-it banget!

Rio Gaury Riski Indrawan


Senior Social Media Listening Sonar Fresh Graduate
Digital Marketing Batch I Data Science Batch II

Sebelumnya udah coba premium di Saya sebenarnya udah ikut kelas yang 30
Coursera, tapi suka gak dapet konteks juta di tempat lain, tapi yang diajarkan
kasusnya, dan gak bisa diskusi. Di sini ternyata gak aplikatif di dunia kerja, di
puas banget sih, Tutornya juga aktif Rakamin sih so far sesuai, banyak
buat bantu peserta used-case yang bisa dibahas
Our Hiring Partners
Connecting to Hundreds of Companies
Rakamin Team

Andika Prasetya Jeremy Siagian Muhamad Junaedi Mahendra Servanda


Founder and CEO Marketing Lead Customer Success Lead Product Manager

Indah Shafira Zata Vania Anindita Muhammad Arif


Learning Designer Talent Supply Officer Software Engineer
Tutor Rakamin Academy

Mereka akan menjamin pengalaman


belajarmu jadi menyenangkan, karena
membahas best-practice dari industri
saat ini, studi kasus yang dekat
dengan keseharian, dan bimbingan
yang personal
Defri Dwipaputra Selena Dennysal
Sr. Creative Marketing Manager SEO Specialist
Tutor Rakamin Academy

Kami menyeleksi sekian banyak ahli


dari perusahaan teknologi ternama di
Indonesia, dan memberikan ruang
bagi mereka yang memiliki track
record baik dalam karirnya, untuk
mengajar dan memberikan bantuan
Yudistira Ditya Lia Rahmadia bagi pemuda Indonesia yang ingin
Digital Marketing Manager Digital Marketing Strategist memulai karirnya di bidang teknologi
Kamu akan Belajar Digital Marketing,
tapi Digital Marketing itu Apasih?

Digital Marketing sebenarnya adalah disiplin ilmu yang sudah ada sejak lama. Namun
perkembangannya tumbuh dengan pesat sejak tahun 2010 karena penetrasi internet yang
semakin tinggi, juga trend penggunaan social media yang booming di masyarakat. Semakin
ke sini, Digital Marketing menjadi hal yang sulit dipisahkan dari kehidupan sehari-hari
karena perilaku masyarakat mulai berubah, termasuk dalam pembelian barang.

Karena kebutuhan talent Digital Marketing yang tinggi baik untuk bisnis skala multinasional
sampai level online shop, sementara masih sedikit ahli dalam bidang ini, Digital Marketing
menjadi salah satu pekerjaan yang paling dicari.

Pada level dasar, tugas utama seorang Digital Marketer adalah melakukan riset pasar, menentukan jenis konten yang
sesuai, membuat perencanaan, dan melaksanakan kampanye. Sementara untuk level senior, seorang Digital Marketer
dituntut untuk bisa melakukan eksperimentasi, analisis data yang mendalam, hingga market intelligence.
Class Curriculum Details
Your 14-weeks Journey to Accelerate Career

Saturday Saturday Sunday


Introduction to Digital Marketing | 07/Nov/20 Softskill Series | 07/Nov/20 Introduction to Digital Marketing | 08/Nov/20

Introduction to Digital Marketing Design Thinking Market Research Introduction

Yudistira Ditya Pratama Andika Deni Prasetya Yudistira Ditya Pratama

Content Marketing | 14/Nov/20 Internet Marketing | 14/Nov/20 Internet Marketing | 15/Nov/20

Basic Concept and Ideation Internet Marketing Introduction Deep Dive into SEO 1

Defri Dwipaputra Selena Dennysal Selena Dennysal

Internet Marketing | 21/Nov/20 Internet Advertising | 21/Nov/20 Internet Advertising | 22/Nov/20

Deep Dive into SEO 2 Google Ads Google Ads

Selena Dennysal Yudistira Ditya Pratama Yudistira Ditya Pratama

Internet Advertising | 28/Nov/20 Class Rehearsal | 28/Nov/20 Social Media Marketing | 29/Nov/20

Google Ads Class Rehearsal Social Media Introduction

Yudistira Ditya Pratama Yudistira Ditya Pratama Lia Rahmadia


Class Curriculum Details
Your 14-weeks Journey to Accelerate Career

Saturday Saturday Sunday


Social Media Marketing | 05/Des/20 Social Media Marketing | 05/Des/20 Social Media Marketing | 06/Des/20

Organic Marketing Paid Marketing Facebook Ads

Lia Rahmadia Lia Rahmadia Lia Rahmadia

Class Rehearsal | 12/Des/20 Marketing Analytics | 12/Des/20 Marketing Analytics | 13/Des/20

Class Rehearsal Social Media Analytics Internet Analytics

Lia Rahmadia Yudistira Ditya Pratama Yudistira Ditya Pratama

Content Marketing | 19/Des/20 Content Marketing | 19/Des/20 Content Marketing | 20/Des/20

Content Marketing Introduction Type of Content and How to Create it How to Translate Brief

Rizky Abdillah Rizky Abdillah Defri Dwipaputra

Content Marketing | 26/Des/20 Intermediate Analytics | 26/Des/20 Intermediate Analytics: | 27/Des/20

KOL Marketing Funneling & Customer Journey Map Marketing Experimentation

Lia Rahmadia Yudistira Ditya Pratama Yudistira Ditya Pratama


Class Curriculum Details
Your 14-weeks Journey to Accelerate Career

Saturday Saturday Sunday


Intermediate Analytics: | 02/Jan/21 Intermediate Analytics: | 02/Jan/21 Class Rehearsal | 03/Jan/21

Result Reporting Result Interpretation Class Rehearsal

Yudistira Ditya Pratama Yudistira Ditya Pratama Yudistira Ditya Pratama

Creating Strategic Plan | 09/Jan/21 Final Project Mentoring | 09/Jan/21 Creating Strategic Plan | 10/Jan/21

Creation Phase Final Project Mentoring Finalization Phase

Lia Rahmadia Lia Rahmadia

Final Project Mentoring | 16/Jan/21 Softskill Series | 16/Jan/21 Softskill Series | 17/Jan/21

Final Project Mentoring Start With Why Going Extra Miles

Andika Deni Prasetya Andika Deni Prasetya

Final Project Mentoring | 23/Jan/21 Softskill Series | 23/Jan/21 Softskill Series | 24/Jan/21

Final Project Mentoring Presenting Ideas Career Planning

Andika Deni Prasetya Andika Deni Prasetya


Class Curriculum Details
Your 14-weeks Journey to Accelerate Career

Saturday Saturday Sunday


Final Project Mentoring | 30/Jan/21 Softskill Series | 30/Jan/21
Final Presentation | 07/Feb/21
Final Project Mentoring Career Clinic
Bagaimana Sistem Pembelajarannya?

Sabtu
13.00-15.00 dan 15.00-17.30

Minggu Pembelajaran dilakukan Penyimpanan materi,


13.00-15.00 via online live streaming homework dan ujian

Pembelajaran 70% Praktik dan Fokus membangun Bisa konsultasi


Interaktif Membahas Kasus Portfolio kapanpun
Bagaimana Sistem Penilaiannya?
Sebelum topik Saat atau setelah topik Setelah topik 3 Minggu Terakhir

5% 25% 30% 40%

Tugas Tugas Ujian


Membaca Rumah (Tiap Minggu – Senin) Proyek Akhir

1. Selama 3 bulan, akan ada kurang lebih 8 topik yang dipelajari, setiap topik akan terdapat tugas
membaca, tugas rumah, dan ujian. Kemudian di akhir pembelajaran akan ada proyek akhir yang
dikerjakan secara berkelompok.
2. Setiap peserta dijamin kelulusannya, karena prinsip kami siswa dapat belajar sepuasnya sampai bisa,
yaitu dengan minimal nilai kelulusan 65.
3. Minimal peserta harus menghadiri kelas yaitu 80%, atau sebanyak 32 sesi dari total 40 sesi.
Bagaimana Teknis Penyaluran Kerja?
Layanan penyaluran kerja didapatkan oleh individu yang mengikuti seluruh rangkaian kelas dengan baik, yaitu

Menghadiri kelas di atas Mengerjakan seluruh Tugas Mengikuti program Mengikuti program
80%, dan aktif terlibat Membaca, Tugas Rumah, assessment karakter Career Clinic
di dalam kelas dan Ujian dan kepribadian

Berikut alur penyaluran kerja di Rakamin Academy

Peserta menyelesaikan Kami membuatkan CV Dari ratusan lowongan Jika sesuai kamu akan
Pendidikan di Rakamin baru, dan yang ada, Headhunter dipanggil untuk
Academy menyebarkannya ke akan mencarikan yang wawancara
Hiring Partner Kami cocok untukmu
Fasilitas Apa lagi yang
akan Saya Dapatkan?

Sertifikat dan Konsultasi Belajar


Portfolio di Luar Jam Kelas

Tergabung di Akses Konten


Jaringan Expert Selamanya

Konseling Karir Tes Karakter dan


dengan Expert Kepribadian
Good Luck for
Your Journey!

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