MARKETING

PLAN

Wow Sarap
Fast Food Restaurant

Respectfully Submitted by:

Dacawe, Joshua Clement
Molina, Cynthia Rosario
Zaparita, Vanessa Venus

Respectfully Submitted to:

Ma’am Deborah Tao-ey
I. Marketing Background
A. Overview of the Industry
1. Market size

Market Population
Primary Target Market 25, 109
Secondary Target Market 42, 186
Total Target Market 67, 295

The market size for the business would be based on the population of Bontoc and
the tourists coming in and out in the municipality since the business is for all kinds
people regardless of social status, gender and the ones who are aging 7 years old and
above. On the latest PSA 2015 result, Bontoc has 25,109 populations while local and
foreign tourists coming in the municipality are 42,186 according to the 2018 Bontoc
Municipal Tourism Office records. The primary target of the business would be
employees, students and families while the secondary target market are tourist coming in
or passing by within the town.
2. Market Trends
Fast Food Restaurant is a growing industry in the Philippines. People nowadays,
especially employees and students have already limited time to go home and cook their
own meal due to a more competitive environment. They need a faster way to have their
meal in order to cope up with the time and requirements in their endeavor. Furthermore,
customers will still experience delicious food with the best, fast and quality service in an
affordable price. Moreover, Bontoc, as a capital town has become a pass-by place for
tourists going to Sagada, Banaue and Kalinga and has been a major tourist destination
within the province. As a capital town it is the meeting place of all i-Montanyosa. The
customers can enjoy delicious food without spending too much money. The Wow Sarap
Restaurant with its projected service will surely provide its customers with quality service
and affordable delicious food that these customers are looking for.

B. Market Profile
The owner of the business will purchase its main ingredient, chicken, from
Magnolia Corporation vegetables and available ingredients will be purchased within the
locality. Equipment to be used in the operation of the business will be purchased from
Tiongsan, Baguio City. Proper storage of the ingredients will follow shortly. Rules and
regulations of a restaurant will be imposed within the establishment for the betterment of
the business and its customers. The business will operate from 6:00 am – 9:00pm every
day excluding Saturday that will serve as rest day of the employees.

C. Environmental Analysis
1. Opportunities
Business Popularity. The Fast Food Industry is a popular business
establishment for people. Majority of children, teenagers and adults have
gone to fast food restaurants and experience the services that a fast food
restaurant offers. This will attract customers to enter the proposed business
and experience the quality service of a fast food restaurant
Expand. Once Wow Sarap Restaurant generates more revenues at this
location and has a larger budget, they should expand the business in some
locations still here in Mountain Province and even in Baguio City and La
Trinidad where there might be larger customers that wants to have a taste
with the menu of the said business. This would greatly contribute in
retaining customers, brand retention, and advertisement.
Minor Adjustments (Customer’s Suggestions). Making minor changes in
the business can enhance its performance in doing its service. The
customers can write their suggestions for improvement based on their
experience and the business can consider it after deep learning.
New Establishment. Wow Sarap Restaurant would be a new business in
the place and it can attract a lot of attention.
Unli-Rice. Filipinos are well known as rice-eaters. They eat more rice than
any Asian countries. Within the place of the establishment, Igorots are
fond of unli-rice restaurants, as observed by the owners, they prefer
restaurants that offer unli rice promos than those who do not.
2. Threats
Health Risks. Fast Food restaurants are known to be offer excellent food
to its customers, however, some fast food restaurants had experience
complaints about their food having not cook, too fatty and have foreign
objects like hair,etc. This will present a great task for the proposed
business to overcome this risk
Competitors. Even if the Wow Sarap restaurant will be the first fast food
restaurant in Bontoc, it still considers other dine-in restaurants as its
 competitors because they have been in this business venture in a long time
and has captured many of the target customers because of its long stay in
the place.

Converting Threats to Opportunities

a. Health Risks – The business will use fresh ingredients from Magnolia
Corporation and will accommodate vegetables from local farmers of
Mountain Province. This will not only help the business in terms of health
related matters but will also help local farmers earn money.
b. Competitors – The business will focus more on the advertisement of the
establishment before it operates and on the first period of its operation for it
to attract more customers.

II. Analysis of Competition

A. Competitive Positioning
The Wow Sarap Restaurant has a distinct competitive edge since it is the only fast food
restaurant in Bontoc, rather, in Mountain Province. Moreover, one uniqueness that it offers
within the locality is the unli-rice promo and the foods to be offered. The restaurant will have
specialized in foods that are grilled.
However, the competitors that we can consider are the local dine in restaurants in the
municipality since they still offer somewhat similar services to the customers and has been here
in the place for a long time. In addition, the business will make sure that the customers will be
satisfied in the services and products the business will offer by adding different services or value
which the competitors don’t have. It includes the following;
1. Star chef – a chef who has different experiences and knowledge about cooking
and making a fast food. This star chef has its own secret way of making his
menu.
2. Fast home delivery service – this service is offered to the ones who will take
out their ordered product. The business will make sure that the product will be
delivered at the exact time the customer has wished for.
3. Organic products where the quality is much higher.
B. Market Shares

Market Shares
Target Market
2019 (50%) 2020 (40%) 2021 (55%)
67, 295 33 647 26 918 37 012

C. Strength and Weaknesses of Competition (in terms of four P’s)

Strengths

 Gives information in the community about the business so that people will be
aware about the establishment and look into the needed services of the customers,
in this way, the business can offer whatever needed help the community needs,
especially the target market.
 Customers will be treated like a family as they enter the business establishment, it
will be a dining room away from home experience.
 Excellent fast food service will be provided to the customers.
 Will entertain local farmers for its ingredients, in this way it can also help local
farmers gain profit.
 By making ourselves involved and present in the community activities, and fiestas
and will integrate the business to all of its activities, so that promos and bonuses
can be provided.
 Adaptable to the culture within the community
 Description of the do’s and don’ts of a restaurant.
 Opening of a cellphone hotline number so that customers can make orders while
at home and be delivered unto them.
 Quality food
 Open everyday
 We expect a high degree of enthusiasm and offer a fun store with friendly
staff,that reflects the company's youthful and energetic culture

Weaknesses

 The business is known to serve unhealthy meals

 Limited menu offered to customers
 Product development for new offering takes too long or does not change products
often
III. Company Background
A. Company Profile
1. Company information, Contact details, and Management Directory
Wow Sarap Fast Food Restaurant represented throughout Bontoc, Mountain
Province, with its managers Joshua Dacawe, Cynthia Rosario Molina and Vanessa
Zaparita. The business has 7 employees including the owners of the business that will
help the business generate and function. The location of the business is in Lower Ground
Commercial Building, Poblacion Bontoc, Mountain Province. The business will open up
a landline or contact no. for takeout orders that wants to be delivered and for customer
assistance and customer complaints.
Wow Sarap was founded by Joshua Dacawe, Cynthia Rosario Molina, and Vanessa
Zaparita. Dacawe graduated degree in marketing and worked for several years at Jollibee
as an Administration Service Manager. Molina graduated Accountancy and worked as
Financial Manager in Chowking for 5 years. Zaparita graduated Culinary Arts and
worked for several years at Greenwich as a Food Service Manager. These 3 former
classmates then decided to develop and market a line of fast food restaurant with a unique
appeal to the target market. Then business owners decided to will start the business in
December, 2018.

2. Company Strategy

 Purpose

To be the leading restaurant in the food industry by meeting the “capacity” of the
customers in buying their meals.

 Vision

Our vision is to build and maintain a customer-oriented business that will nurture
the service and product’s excellence through cleanliness, high quality and value to meet
the expectation of our customers. Moreover, the business will build a friendly and family
oriented environment to the customers. The main vision of the business is to be the best
quick service restaurant experience to the customers.

 Mission Statement

Wow Sarap Fast Food Restaurant’s mission is to be the leader in introducing

innovative and quality fast food to the customers. Through customers contact and
excellent relationships, we will meet the needs and wants of the customers wherever we
 can. Wow Sarap Fast Food Restaurant will secure sufficient Profits to sustain its stability
and finance future growth. We will add value to our community by maintaining a friendly
and familial work environment.

 Core Values

We believe in treating our customers with respect and faith.

We integrate honesty, integrity and business ethics in to all aspects of our
business.

 Goal

Regional expansion in the field of fast food restaurant and develop a strong
customer relationship.
To increase the assets and investments of the business to support the development
of the business.
To build good reputation in the fast food restaurant and become a key player in
the industry.

 Scope of Work

Wow Sarap Fast Food restaurant will be giving fast service and cater the need of
the people on their meals, in less than 20 minutes.

B. Company Brand/Strengths and Weakness Analysis

Strengths

 Uses traditional way of grilling foods

 Modern Furniture

 Air-conditioned area

 Unli-Rice Promo

 Take-out Delivery Service

 Promoting Organic Foods

 Trained and skilled employees

 Free Wi-Fi Zone

Weaknesses

 The business is known to serve unhealthy meals

 Limited menu offered to customers
 Product development for new offering takes too long or does not change products
often

C. Brand Consumer Analysis

D.
Present
Marketing Strategy
1. Segmentation, Targeting and Positioning
We are targeting the Bontoc residents especially the employees and students
as our primary market. The Commercial Building is situated in the heart of the town
wherein people usually go and meet. Due to heavy extra-curricular activities among
students and heavy workload for employees, it is common for them to have lunch
outside, and not at home.
Our secondary market segment are the tourists coming and passing by Bontoc.
With the increasing number of tourists coming to the town it is will surely increase
also the customers of the business.
Lastly, the Commercial Building is also the shopping destination for locals
and tourists in the area. Wow Sarap Restaurant is the alternative for a quick bite while
shopping in the area.
E. Marketing Mix
The definition of Marketing Mix is a set of controllable technical marketing tools
that a firm blends to gain the response it wants in their target customers. The tools are
basically Product, Promotion, Place and Price.

1. Product
a. Product Variety
Wow Sarap offers a wide variety of products to its customers. Since it
starting point it had offered Inihaw fast foods with the inclusion of side freebies
like unli rice. Chicken Inasal, Barbeque, Grilled Bangus, Liempo, and Grilled
Porkchop will be our main dish. Alcoholic drinks will not be sold, as Wow Sarap
Restaurant promotes healthy and positive Filipino lifestyle. Instead Soft drinks
and iced tea will be served.

b. Quality
The definition of quality means the totality of the feature
and characteristics of a product that satisfy the customer’s needs.
Wow Sarap offers good quality food to its customers in order to compete
with the market competitors. It is observed with keen interested by the staff and is
maintained with the help of highly efficient ingredients and tools used in the
cooking of the product.

c. Features
The main features of Wow Sarap are their low and affordable prices which
is favorable to its target customers as they are mostly middle class families or
students and the variety of dishes to available in the menu, which focuses on
grilled foods.

d. Services
The definition of Services is the benefit or the product that the producer
can offer to its customer that is intangible.
Wow Sarap Restaurant offers a wide variety of services. They offer
exceptional service to customers with their maintenance with its high quality of
food. The business will also offer taking home orders with a free delivery so that
customers will appreciate and love more the business
2. Prices of Wow Sarap
a. List Price
Like any other fast food restaurants, Wow Sarap also has an organized
price list for their customers.

Prices
Menu
Year 1 Year 2 (20%) Year 3 (10%)

Chicken Inasal P120 P144 P132

Pork Barbeque P120 P144 P132

Grilled Bangus P120 P144 P132

Liempo P160 P192 P176

Grilled Porkchop P135 P162 P148.50

Family Box P540 P648 P594

Inihaw Box P900 P1080 990

Drinks:

Pepsi/ Royal/
Mountain Dew

12 ounce P12 P14.40 13.20

Pineapple Juice/
Iced Tea

1 Glass P20 P24 P22

 All dishes are served with rice and 1 softdrink, as for the Family box and
Inihaw box, 5 softdrinks are given. A customer can also order additional softdrink
if they wish.

b. Discounts

The definition of discounts means a straight reduction in price on

purchases. Wow Sarap does not offer direct discounts on its products yet it has the
offer of combos or meals which includes Family Boxes and Inihaw Boxes that
offer more products but within a smaller price range.

c. Payment Period 
The definition of Payment Period is when payment will be made. The
payment that the business will implement is the customers must pay after ordering
in the “Pay as you Order”

3. Place of Wow Sarap

a. Locations
The location of the business is in Lower Ground Commercial Building,
Poblacion Bontoc, Mountain Province. The business is tactically located in The
Commercial Building which is situated in the heart of the town wherein people
usually go and meet. Commercial Building is also the shopping destination for
locals and tourists in the area.In this, Wow Sarap Restaurant is the alternative for
a quick bite while shopping in the area.
By putting the business in the Center of business transaction in the said
place, the business will totally earn a respectable target customer. By offering
more branches in places like Baguio City and Latrinidad as a New Market in the
near future, the business could reach out to more customers and enhance the sales.

4. Promotion
a. Advertising

To catch peoples interest of the customers, flyers will be handed out to

customers twice a week before the business will open up to the 1st month of the
business’ transaction. In addition, 1 tarpaulin will be posted in every barangay of
Bontoc and 10 tarpaulins will be distributed and posted to the other municipalities
of the region. The business will also create their own facebook page and business
website for wider scope of presenting the business to the public.
 1. Competitive Strategies Employed
Wow Sarap Restaurant puts customer satisfaction above all. It believes
that customer relationship makes the business successful, thus, putting the
satisfaction of the customers first before anything else. With this, we continue to
provide excellent service at an affordable price and that we continue learning for
us to be better. To provide excellent service to our customers, employees will
undergo series of seminars and trainings so as to improve their skills and
capability as part of the business and in giving service to our customers.
Moreover, employee relationship will also be enhanced, in order to
improve the connection between the owner/employer and its workers. We shall
treat our workers as a family.

IV. Identified Market Opportunity for the Product/Brand

With the growing population of Bontoc and the increasing number of tourists coming in
to the town, it is applicable and advantageous to open up a new restaurant in the locality. Making
it as a fast Food Restaurant will open up an opportunity to venture into a new business and will
provide fast food experience to individuals who didn’t have a chance to go to the cities and
experience going to fast food restaurants.

V. Description of the Proposed Target Market

We are targeting the people of Bontoc especially those within the central barangays and
the secondary market will be the local and foreign tourists coming and passing by the capital
town. Specifically, employees and students will be our priority target market because they are the
ones having less time to eat or have a meal because of the limited time given to them to have a
meal and because of the No Noon Break Policy within government offices.

VI. Marketing Objectives

A. Overall marketing Objectives (A brief description of the plan’s short term
goals)
The main objective of the business is to give our customers satisfaction with
regards of quality fast food experience with a reasonable priced fast food. In this, it
will promote long relationship with the customers and gain their loyalty. Also, one of
the business’ objective is to become the top fast food restaurant in Mountain Province
 and soon in Cordillera Administrative Region that will push the business to open new
branch within the region.

B. Specific Objectives and Targets

 To make the business the pioneer Fast Food Restaurant within Bontoc and
become the top fast food restaurant within the province
 To provide excellent fast food service to its customers.
 To provide maximum satisfaction which will exceed the cost that our clients have
incurred.

VII. Overall Marketing Strategy (A brief Description of overall Strategy

for the brand)
Bontoc is a small enough town that word gets around quickly. We anticipate that
a buzz will be created once the renovations begin. Excitement will build as the grand opening
approaches. This can be compared to the excitement that Bontoc people are feeling while waiting
for the launching of the INFINITEA that is ongoing on its renovation. To add more excitement,
we will have a countdown to opening on the building’s launching place.

VIII. The Marketing Mix

A. Product Strategy

1. Product description/Features/Unique Selling Proposition

Our product would be:
Chicken inasal, commonly known as inasal, is a Filipino variant of roast
chicken, marinated in a mixture of lime, pepper, vinegar and annato, then grilled
over hot coals while basted with the marinade. It is served with rice, soy sauce and
vinegar.
Pork barbecue is thinly sliced in square inches but is packed with layers of
flavors. With each bite, one can savor the sweet, savory and spicy all at once.
Grilled Bangus will be grilled directly over the charcoal or gas grill
without wrapping it in foil. chopped vegetables are combined and stuffed inside
the fish before grilling.
 Liempo is also known as Grilled Pork Belly, marinated in soy sauce,
lemon, salt, ground black pepper, garlic, then grilled over hot coals while basted
with the marinade. It is served with rice, soy sauce and vinegar.
Grilled Pork Chop is a marinated pork chop and be grilled directly over the
coal.
All dish would be served with rice and vegetables. Furthermore, Unli-rice
promo will be applied in the business.

2. Packaging
Food packages will be offered for family sized orders and group sized
orders. Family Boxes, Inihaw Boxes which offer more products but within
a smaller price range. Family Boxes will contain 5 chicken inasal, Inihaw boxes
will contain 5 chicken Inasal, 5 pieces barbeque, 1 piece grilled bangus and
liempo.

B. Pricing Strategy
The primary goal of every business is profit maximization and so we must consider how
we price our product and services. However, the financial stability of its target market would
also be taken into consideration so as to give our customers affordable foods. The prices will be
based on the fast food chain Mang Inasal and Chic n Boy, which is the cheapest fast food
restaurant similar to the business.

C. Distribution Strategy

Our product and services will be distributed through direct distribution wherein people
will avail of our products and services in our establishment. Customers will either dine in or take
out foods within the establishment. Delivery services is also available, wherein customers can
call the business and order at their home while the business will deliver the ordered products at
their houses.
D. Promotions Strategy and Specific Activities
The business will be advertised even before it will operate. The advertisement will be
done through the flyers, facebook page, and tarpaulin so that the people will know of its
existence. The tarpaulin will be posted to the business sites and to places which are open for
posting, flyers also would be distributed and posted especially during the starting of the
operation of the business.

Particulars Size Usage Quantity Cost Total Cost

1.Tarpaulin 3×4 ft. For posting 20 Php 650 Php 13 000
 For posting
0.50
2.Flyers Letter size and 70 000 Php 35 000
(photocopy)
distribution

a. Tarpaulin- Tarpaulins will contain some information about our business and it will be hanged
and posted in public places so that people will be able to see it and it will help persuade them
to go see our business and try our services for themselves.
b. Flyers- By using flyers, we will be able to promote our business. The flyers will contain
important details about our proposed business. This flyer will be distributed freely to any
individual and will also be posted in places where many people can see it and for them to
know of our existence.

Another costless yet powerful form of advertising to be adopted is by promoting through

“word of mouth”. Satisfied customers and the business owner and employees will initiate this.

E. 3-Year Financial Forecast

Table 1. Marketing Budget (Amounts in Philippine Peso)

Marketing Budget 2019 (Year 1) 2020 (Year 2) 2021 (Year 3)

Overall Budget 6 000 000 3 616 450 2 650 391

Less: Machines and Equipments 250 000

Furniture’s and fixtures 150 000

Vehicle 80 000
Less: Operating Expenses

Advertising Expense 48 000 30 500 20 000

Taxes and Licenses 4 000 5 000 5 000

Supplies Expense 49 110 3 000 3 000

Repair and Maintenance 60 000 60 000 60 000

Premiums 21 630 11 559 11 550

Salaries Expense 1 040 250 756 000 756 000

Rent Expense 959 976 324 000 324 000
Utilities Expense (electric, Water) 324 000 100 000 100 000
Total Operating Expense 2 463 550 966 059 1 058 000

Total Forecasted Net Fund 3 536 450 2 650 391 2 013 550
Table 2. Projected Sales for the Year 2019 (Amounts in Philippine Peso)

Products Offered Unit Price Quantity Demanded Sales

Chicken Inasal 120.00 5 606 672 720
Pork Barbeque 120.00 5 606 672 720
Grilled Bangus 120.00 5 606 672 720
Liempo 160.00 5 606 896 960
Grilled Pork chop 135.00 5 606 756 810
Family Box 540.00 500 270 000
Inihaw Box 900.00 5 117 4 605 300
Pepsi/ Royal/ Mountain Dew 12 500 6 000
Pineapple Juice/Iced Tea 20 500 10 000
TOTAL 8 560 230

Table 3. Projected Sales for the Year 2020 (Amounts in Peso)

Products Offered Unit Price Quantity Demanded Sales

Chicken Inasal 144.00 4 245 611 280
Pork Barbeque 144.00 4 245 611 280
Grilled Bangus 144.00 4 245 611 280
Liempo 192.00 4 245 815 040
Grilled Pork chop 162.00 4 245 687 690
Family Box 648.00 500 324 000
Inihaw Box 1080.00 5193 5 608 440
Pepsi/ Royal/ Mountain Dew 14.40 500 17 200
Pineapple Juice/Iced Tea 24 500 12 000
TOTAL 9 298 210

Table 4. Projected Sales for the Year 2021 Amounts in Peso

Products Offered Unit Price Quantity Demanded Sales

Chicken Inasal 132.00 6 087 803 484
Pork Barbeque 132.00 6 087 803 484
Grilled Bangus 132.00 6 087 803 484
Liempo 176.00 6 087 1 071 312
Grilled Pork chop 148.50 6 087 903 919.50
Family Box 594.00 500 297 000
Inihaw Box 990.00 6 077 6 016 230
Pepsi/ Royal/ Mountain Dew 13.20 600 7 920
Pineapple Juice/Iced Tea 22 600 13 200
TOTAL 10 720 033.50
Table 5. Timetable
Wow Sarap
Fast Food Restaurant
Timetable
2018 2019
Activities Feb- May- July- Oct.- Jan- Mar.- June- Oct- Dec.
April June Sept. Dec. Feb. May Sept Nov

Planning of business

Release of funds

Legal registration

Purchase of equipment
Start of construction of
the building

Collection of raw
materials

Recruitment and
training of employees

Advertisement

Start of operation

Wow Sarap Fast Food Restaurant

Income Statement
 For the Year Ended November 30, 2019
Sales 8 560 230
Less: COGS
Beginning Inventory - 0-
Add: Purchases 3 594 720
Less: Purchase returns and allowances 179 736
Purchase Discount 718 944
Less : Ending Inventory 1 000 000 1 696 040
Gross Profit 6 864 190
Less: Expenses
Depreciation Expense – Machines and Equipment 250 000
Depreciation Expense – Furniture’s and Fixtures 100 000
Depreciation Expense – Vehicle 30 000
Advertising Expense 48 000
Taxes and Licenses 4 000
Supplies Expense 11 100
Repair and Maintenance 60 000
Premiums 21 630
Salaries Expense 889 200
Utilities Expense 422 575
Rent Expense 324 000 2 160 505
Net Income before tax 4 703 685
Less: Taxes 1 301 105.5
Net Income 3 402 579.5

Wow Sarap Fast Food Restaurant

Income Statement
For the Year Ended November 30, 2020
Sales 9 298 210

Less: COGS
Beginning Inventory 1 000 000
Add: Purchases 3 608 720

Less: Purchase returns and allowances 180 436

Purchase Discount 721 744
Less : Ending Inventory 1 000 000 2 706 540

Gross Profit 6 591 670

Less: Expenses
Depreciation Expense – Machines and Equipment 200 000

Depreciation Expense – Furniture’s and Fixtures 100 000

Depreciation Expense – Vehicle 30 000
Advertising Expense 13 000
Taxes and Licenses 1 600

Supplies Expense 11 100

Repair and Maintenance 60 000
Premiums 21 630

Salaries Expense 889 200

Utilities Expense 422 575
Rent Expense 324 000 2 073 105

Net Income before tax 4 518 565

Less: Taxes 1 295 940.80
Net Income 3 222 624.20

Wow Sarap Fast Food Restaurant

Income Statement
For the Year Ended November 30, 2021
Sales 10 720 033.50

Less: COGS
Beginning Inventory 1 000 000
Add: Purchases 4 514 520

Less: Purchase returns and allowances 225 726

Purchase Discount 902 904
Less : Ending Inventory 500 000 3 885 890 890

Gross Profit 6 834 143.50

Less: Expenses
Depreciation Expense – Machines and Equipment 200 000

Depreciation Expense – Furniture’s and Fixtures 80 000

Depreciation Expense – Vehicle 30 000
Taxes and Licenses 1600

Supplies Expense 9 600

Repair and Maintenance 60 000
Premiums 21 630

Salaries Expense 889 200

Utilities Expense 655 962
Rent Expense 324 000 2 271 992

Net Income before tax 4 562 151.5

Less: Taxes 1 309 888.48
Net Income 3 252 263.02

F. ATTACHMENTS / REFFERENCES

The City University of New York

Category Codes
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In Partial Fulfillment
 in the
Requirements in
Business Ethics and Social Responsibility

Wow Sarap Fast Food Restaurant

Respectfully Submitted by:

Dacawe, Joshua Clement
Molina, Cynthia Rosario
Zaparita, Vanessa Venus

Respectfully Submitted to:

Ma’am Deborah Tao-ey

Social Enterprise Plan

I. Situation Analysis
Wow Sarap is just a beginning business, and marketing is essential to its success
and future profitability. The Fast Food Restaurant offers a place for people to meet in a
comfortable, bonding-meeting environment and also to experience a fast way of serving
the ordered product. The basic market need is a place where employees, singles, teens
and families can meet new similar people and experience the best quality service and
products of the business

a. Social Issues and Social Impact

Social Issues Social Impact

The needs and wants of the customers
Need and Want of the residents in Fast
in fast food especially to “inihaw” will
Foods
be addressed
The business will hire required
Job Employment employees from the province especially
to Bontoc.

b. Market Analysis
Our market analysis focuses in a group of individuals. Then we also focused our
data only on the Central Bontoc, Mountain Province. This allowed us the ability
to accurately estimate the size of the market.

 Unique products that the

competitors do not have.

Market Trends  The business offers free Wi-

Fi where the customers can
entertain themselves while
eating their ordered food.
Target Market  Local Residents, Students,
Tourists and others– the ones
who are interested fast foods

 Tourists

 Workers – one of the

 business’ target customer
wherein they can avail fast
service
 Geography – Central Bontoc,
Mountain Province
 Demography – Aging 7 years
Market Size
old and above, sex(male or
female), etc. who can avail
the business product
 Proper Management
Key Success Factors  Quality Service
 Good Customer Relationship

II. Social Enterprise

a. Product (s)

Menu
1. Chicken Inasal All dishes are served with rice
2. Pork Barbeque and 1 softdrink, as for the
3. Grilled Bangus Family box and Inihaw box, 5
4. Liempo softdrinks are given.
5. Grilled Pork Chop
6. Family Box
7. Inihaw Box
8. Pepsi, Royal and
Mountain Dew Extra drinks customers can
9. Pineapple Juice and iced order.
tea

Chicken inasal, commonly known as inasal, is a Filipino variant of roast chicken,

marinated in a mixture of lime, pepper, vinegar and annato, then grilled over hot coals
while basted with the marinade. It is served with rice, soy sauce and vinegar.
Pork barbecue is thinly sliced in square inches but is packed with layers of flavors.
With each bite, one can savor the sweet, savory and spicy all at once.
Grilled Bangus will be grilled directly over the charcoal or gas grill without
wrapping it in foil. chopped vegetables are combined and stuffed inside the fish before
grilling.
 Liempo is also known as Grilled Pork Belly, marinated in soy sauce, lemon, salt,
ground black pepper, garlic, then grilled over hot coals while basted with the marinade. It
is served with rice, soy sauce and vinegar.
Grilled Pork Chop is a marinated pork chop and be grilled directly over the coal.
All dish would be served with rice and vegetables. Furthermore, Unli-rice promo
will be applied in the business.
There are also drinks that the business will offer like Pepsi, Royal, Mountain Dew,
Pineapple Juice and Iced Tea.

b. Mission and Vision

Vision
Our vision is to build and maintain a customer-oriented business that will nurture
the service and product’s excellence through cleanliness, high quality and value to meet
the expectation of our customers. Moreover, the business will build a friendly and family
oriented environment to the customers. The main vision of the business is to be the best
quick service restaurant experience to the customers.
Mission
Wow Sarap Fast Food Restaurant’s mission is to be the leader in introducing
innovative and quality fast food to the customers. Through customers contact and
excellent relationships, we will meet the needs and wants of the customers wherever we
can. Wow Sarap Fast Food Restaurant will secure sufficient profits to sustain its stability
and finance future growth. We will add value to our community by maintaining a friendly
and familial work environment.

c. Target Beneficiaries
The target beneficiaries of the business are the customers who avail the products
and services of the fast food restaurant. Somehow, while gaining a high profit, the
business will conduct charitable activities such as providing school supplies to the Grade
1 – 3 pupils of the elementary schools in the locality.
Employees will receive bonuses whenever they excel in their part and job in the
business. Furthermore, employees will have a 13th and 14th month pay as the government
implemented this rule.

d. Customers
 The market size for the business would be based on the population of Bontoc and
the tourists coming in and out in the municipality since the business is for all kinds
people regardless of social status, gender, and the ones who are aging 7 years and above.
On the latest PSA 2015 result, Bontoc has 25,109 population while local and foreign
tourists coming in the municipality are 42,186 according to the 2018 Bontoc Municipal
Tourism Office records. The primary target of the business would be employees, students
and families while the secondary target market are tourist coming in or passing by within
the town.

e. Competitors
Even if the Wow Sarap restaurant will be the first fast food restaurant in Bontoc,
it still considers other dine-in restaurants as its competitors because they have been in this
business venture in a long time and has captured many of the target customers because of
its long stay in the place. The competitors include the following business:
1. Bontoc Public Market – 3. Annayah’s
there are stalls that set up 4. Midtown
to sell some fast foods 5. Garden Fusion
2. Drop-by

III. Operations

A. Day-to-day implementation of the Business

Day Implementation
Sunday  The business will open at 6:00 am –9:00 pm
Monday  Before the business will open, the crews will clean
Tuesday and establishment
Wednesday
 After closing the business, the crews will clean the
Thursday
Friday establishment and the cook prepare the ingredients
that will use on the next day

The business will start to operate on December 2019. The products that will be offered
will include Chicken inasal, Pork barbecue, Grilled Bangus, Liempo, Grilled Pork Chop where in
all dishes would be served with rice and vegetables. Furthermore, Unli-rice promo will be
applied in the business. The business will operate from 6:00am-9:00pm every day excluding
Saturday. The business is not available to operate every day because the employees are not able
to do shifting because of their skills, knowledge and capabilities in their job.
 B. Organizational Chart

Accountant
Manager

Chef

Crew Crew Crew

The manager is tasked to market ingredients. He can also be a crew

whenever he is free and not busy. The manager is also the one who will deliver
the ordered products to the house/office of the customers.
The Accountant is responsible of all the financial statements of the
business. She is also tasked to be the cashier of the business
The crews ae tasked to be the waiter/waitress. They are the one who
will serve the ordered products to the customers inside the establishment
All of the employees are responsible to clean the establishment
before and after the business operates.