Competitive Profile Worksheet

Key Competitors
 Competitors Reasons for choosing competitor as bench mark

Competitor #1
Name, size, market share
We chose BF Sinangag Express Food Corporation since it is a
BF Sinangag Express Food Corporation company that has a good market share with Binalot Fiesta Food.
For it also serve rice meals specially Tapsilog with an extra
Volume Market Share: 3 % ordinary twist, its Tapsilog meal is more cheaply compared to
Market Size: 58,948 Binalot. Cheap and with good twist of every meal makes BF
Sinangag Express Food Corporation one of the benchmark to the
market.

Competitor # 2
Name, size, market share
We chose Tapa King Incorporated as a competitor to Binalot
Tapa King Incorporated Fiesta Food for it also has what it takes to compete with the
market share of Binalot Fiesta Foods. Their restaurants has good
Volume Market Share: 69 % ambiance, cleanliness, respectful food servers and with the right
Market Size: 1,427,109 price. Its rice meals especially the Tapsilog is made traditionally
similar to Binalot Fiesta Food. Thus making it one of the
benchmark of the market that Binalot Fiesta Food shares.

Binalot Fiesta Foods’ Volume Market Share: 28 %, market size: 573,534

Critical Success Factor

CSF Importance Weight (%) Reason for Choosing CSF and for the
Importance weight
CSF # 1
 Factor name, brief description
Leadership is a vital factor on any
Leadership .25 % enterprise since it deals almost anything
It is how the managers of an enterprise that runs in the enterprise. It also affects
guides its member to produce success and the organizational management that also
over all satisfaction in an enterprise. affects the company’s growth. Rating or
weighing it in 25% similar to CFS #2 is
appropriate for these both factors have the
highest importance in any organization.

CSF # 2
Factor name, Brief description
This factor is the sole mission of each
Customer Service .25 % and every enterprise. This factor specifies
how the enterprise manages its services to
assistance and other resources that a the customer with utmost quality. Rating or
company provides to the people who buy weighing it in 25% similar to CFS #1 is
or use its products or services appropriate for these both factors have the
highest importance in any organization.

CSF # 3
Factor name, brief description This factor is an aid to the success of the
company especially on its marketing
Strategic Location .20 % activities. Weighing it in 20% is
appropriate for it is also important because
A location that bears strategic location is what it takes to survive an
significance. enterprise. For without good location of an
enterprise, it cannot sustain its sales and its
convenience to its customer.

CSF # 4
Factor name, brief description Technology aids the enterprises’ sales
 up to marketing for it ease the exertion of
Technology .10 % work force in the enterprise. This supports
the company’s goal for success. Weighing
Technology is the process by which it 10% is appropriate for any enterprise can
humans modify nature to meet their needs still be able to survive without good
and wants. technology in the enterprise.

CSF # 5
Factor name, brief description This factor aids in the success of the
company especially on the revenue
Customer Loyalty accumulation over time. For loyalty of
The term customer loyalty is used to .15 % customers is a good asset in a company for
describe the behavior of repeat customers, these customers has the ability to double it
as well as those that offer good ratings, buying power. Weighing it 15% is also
reviews, or testimonials. appropriate for it is much important than
technology for this increases sales over
time and may be a good goal to an
enterprise as much as a good motivation.

CSF # 6
Factor name, brief description This factor is important for it gives a
space for the enterprise to develop their
Innovation .5 % marketing activities up to their product
development. It is a good factor for success
Is how a person modifies a certain since it differentiates from other enterprise.
thing or structure that transforms it to Thus creating a unique reputation and will
make it more useful or to keep it more be beneficial to the company’s sales.
competitive. Weighing it the least is also appropriate
since any enterprise can survive without
innovation, specially on enterprises that
aims to be tradition oriented.

100%
 Your Firms Rating per CSF

CSF Firm Rating (1 to 4) Reason for Rating

CSF #1
Factor name This critical success factor makes it
differ to other competitors since the main
Product Innovation 2 reason for innovating a product is to make
it unique and so as to develop. This factor
greatly increases the success rate or the
possibility of success of an enterprise since
it makes the product more flexible to the
demanding satisfaction of its customers. It
is not that much given importance, so
rating it 2 would be much more
appropriate.
CSF #2
Factor name This critical Success factor is a vital
factor for the success of the enterprise
Product Quality 3 since it increases the customer loyalty and
also increases the customers’ satisfaction.
This factor is important so it is right to rate
it by 3.
CSF #3
Factor name This critical success factor makes the
 enterprise more appealing to potential
Customer Satisfaction 4 customers more than to its loyal customers.
For this factor has the ability to market its
own reputation by mean of the word-of-
mouth marketing, brought by the loyal
customers. Thus increasing the sales of the
enterprise. This factor is very much
important thus rating it the highest is much
more appropriate.
CSF #4
Factor name This factor brings fourth a good ambiance
to every customer. Making it more
Personnel Courtesy 4 appealing to potential customers and thus
increasing its sales in time. This factor is
very much important thus rating it the
highest is much more appropriate.

Key Competitor # 1 (Sinangag Express) Rating per CSF

 CSF Firm Rating Reason for Rating
CSF #1
Factor name This critical success factor differentiates
from other competitor since many
Cheaper Prices 4 customers still prefer the price orientation
of each and every enterprise sharing in a
market. Rating it the highest for competitor
#1 is appropriate for Sinangag Express
boast its cheap prices compared to other
similar enterprises and this makes the asset
of the enterprise.

CSF #2
Factor name Product innovation or uniqueness on the
product of Sinangag Express is a good
Product Innovation/ Uniqueness on the 4 factor for success since the enterprise
Product focuses on the innovation of their products
and thus creating it a more unique feel
comparing to other competitors who
follows the traditional way of serving
Tapsilog. Rating it the highest rating is
appropriate since this makes an asset to the
enterprise.

CSF #3
Factor name Untraditional marketing activity is rated
as 2 in the firm rating for the enterprise did
untraditional Marketing Activity 2 not focus much on this factor but still a
good success factor due to its uniqueness.

CSF #4
 Factor name 24/7 service is much more given
importance in Sinangag Express for its
24 Hours and 7 Days Service 3 target market are those customer who are
sobering up from parties and drinking
sessions, so as to mid night workers. With
this factor keeps the enterprises’ sales
running and with good momentum. Rating
it 3 is much appropriate for it is also a good
factor that may lead to success of the
enterprise overtime.

Key Competitor # 2 ( TAPA King) Rating per CSF

CSF Firm Rating Reason for Rating

CSF #1
Factor name Sanitation is what Tapa King is boasting,
it also defers the enterprise from other
Sanitation 4 competitors. The enterprise is a mere
Tapsilog-fine-dining thus creating it a
higher end feel. Rating it the highest is
 appropriate since this factor differentiates
from its competitor attracting customers
who are on a higher income brocket and
making its sanitation its asset.

CSF #2
Factor name This factor aids in the success of the
company especially on the revenue
Customer Loyalty 3 accumulation over time. For loyalty of
customers is a good asset in a company for
these customers has the ability to double it
buying power. Rating it in 3 is just
appropriate since it play an important role
in the momentum of the increase in sales of
the enterprise.

CSF #3
Factor name This factor is one of Tapa king’s asset
toward success since they always secure
Strategic Location 4 the location of their restaurants. For
without good location of an enterprise, it
cannot sustain its sales and its convenience
to its customer. Weighing it 4 makes good
sense since the enterprise gave much
attention.

CSF #4
Factor name Every enterprise can survive without a
good delivery service but still Tapa king
Good Delivery Service 2 gave importance and made it as success
factor. Rating it 2 is appropriate since the
company only gives a little importance but
still made it a good critical success factor.