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Module 3.1

The document discusses market structures and pricing strategies. It provides an introduction to different market arrangements and their characteristics, including whether they are price-takers or price-makers. It also mentions product differentiation and collusion. The learning activities involve students discussing the different market structures and taking a test to compare the four structures.

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James Detalla
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34 views

Module 3.1

The document discusses market structures and pricing strategies. It provides an introduction to different market arrangements and their characteristics, including whether they are price-takers or price-makers. It also mentions product differentiation and collusion. The learning activities involve students discussing the different market structures and taking a test to compare the four structures.

Uploaded by

James Detalla
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MISAMIS UNIVERSITY Prepared by: Elenito Y.

Abasolo & Document Code: Module


Ozamiz City Joseph Glenn Laput MU-CBM-MODULE Reference No.
Office of the Vice President Faculty /BETHICS 05
for Academic Affairs
Checked by: Elenito Y. Abasolo Revision Date: Units:
COLLEGE OF BUSINESS Program Chairman MAY 30, 2020 3.0
AND MANAGEMENT
Reviewed by: Efren J. Barillo Revision No.: Subject Code:
Dean 0 BETHICS
LEARNING
MODULE Approved by: Dr. Cynthia S. Superable Prerequisite: Co-requisite:
VPAA/Director for Instruction None None

Descriptive Title: Managerial Economics

MU-ACA-041A/30May2020

Module 3.1
_________________________________________________

I. Course Outcome : CO3. Apply the Theory of the Firm in procuring inputs and
handling specialized investment to understand the different
market structures and pricing decisions.

II. Learning Outcome/s : LO3.1 Discuss the different market structures and pricing
strategies

III. Time Frame : 4.0 Hours

IV. Introduction/Outline : In this lesson you will learn about the different market
structures or market arrangements. The different market
arrangements have also different characteristics and pricing
strategies. Some markets are price-takers, while others are
price-makers; and still others practice product
differentiation, while some practice collusion.

V. Learning Materials : A.1. Hand-outs (print copy)


2. Power point and other slides
3. Writing Materials: Pen and paper

VI. Supplementary A. Books


Learning Resources : 1. Managerial Economics (2012)
2. Principles of Management and Organization (2013)
B. Journals
1. Philippine Management Review (2014)
C. Website Address/URL
1. https://www.google.com/search?client=firefox-b-
IDICw&q=market+structure
2. https://www.google.com/search?client=firefox-b-
importance+of+product+differentiation+differentiation+strategy

VII. Learning Activities : School-based Activities


1. Students discuss individually the different market structures,
including price strategies.
2. Students take pen and paper test: Discussion Type Test,
“Compare the four market structures by way of considering the
distinct characteristics of each”.

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MISAMIS UNIVERSITY Prepared by: Elenito Y. Abasolo & Document Code: Module
Ozamiz City Joseph Glenn Laput MU-CBM-MODULE Reference No.
Office of the Vice President Faculty /BETHICS 05
for Academic Affairs
Checked by: Elenito Y. Abasolo Revision Date: Units:
COLLEGE OF BUSINESS Program Chairman MAY 30, 2020 3.0
AND MANAGEMENT
Reviewed by: Efren J. Barillo Revision No.: Subject Code:
Dean 0 BETHICS
LEARNING
MODULE Approved by: Dr. Cynthia S. Superable Prerequisite: Co-requisite:
VPAA/Director for Instruction None None

Descriptive Title: Managerial Economics

VIII. Equipment : None

IX. Student Feedback : Your feedback is important. Please do not leave this blank. This
portion will allow us to evaluate how this module is going. Your
feedback will help improve this module for future revision.

11. Which part of this module you found interesting? Why?

12. Which part of this module you considered challenging? Why?

13

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