Business Plan
Business Plan
Business Plan
SONDU
KENYA
MOBILE: 0717380360
EMAIL: [email protected]
COURSE CODE:
INDEX NUMBER:7411053601
SUPERVISED BY:
DATE OF PRESENTATION:
KISUMU
1
DECLARATION
I declare that this is my own work and it has never been written by any other student to The Kisumu
National Polytechnic Examination Board.
2
ACKNOWLEDGEMENT
I would wish to acknowledge my mum and dad Annah and Joshua for the financial support they gave me
during the preparation of this business plan.
I wish also to acknowledge my fellow students and my supervisor for the guidelines they gave that were
of great importance in preparing this business plan.
3
DEDICATION
4
TABLE OF CONTENT
Contents DECLARATION
...................................................................................................................................i
ACKNOWLEDGEMENT..........................................................................................ii
DEDICATION..........................................................................................................iii
TABLE OF CONTENT.............................................................................................iv
EXECUTIVE SUMMARY........................................................................................v
CHAPTER ONE.......................................................................................................1
CHAPTER TWO......................................................................................................5
2.3 COMPETITION.......................................................................................6
5
2.7 DISTRIBUTION STRATEGY........................................................................8
CHAPTER THREE........................................................................................................8
3.6 REMUNERATION..........................................................................................11
CHAPTER FOUR..........................................................................................................15
6
4.4. PRODUCTION PROCESS..............................................................................25
CHAPTER FIVE..............................................................................................................25.
7
EXECUTIVE SUMMARY
The business name will be ADIE'S WELDING AND FABRICATION. It engaged in the production of a
variety of building equipment. The business will be a partnership situated in CHABERA center along
MATONGO road and KADONGO road. The profit will be shared a among us since it is a partnership
business. The production includes Doors, Windows and fabrication services for truck bodies.
The business will serve within the chabera market and neighboring areas and locations. The business
intend to have a fairly large market share of about 50% and the rest shared by other competitors feasibility
studies carried out, shows viability of the business. The goods and services will be offered to Atela
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dispensary, Atela secondary school and other customers who will buy the products for their personal use.
The business will provide credit facilities to the customers.
1.4. The business will be managed by both of us due to knowledge and skills on business management. It
will be assisted by other three members of staff in a counting, directing and supervising the production to
be in high quality. The business will be licensed and health license for the smooth operation in the
production workshop.
The proposed business will require approximately ksh. 100, 000 as a fixed capital of which ksh. 40,000 as
a working capital. It will be from our saving account and from family share. The profit will be shared a
among us and it be also be deposited from KCB BANK for security and some emergency which may
occur in the production workshop.
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CHAPTER ONE
1.1 DESCRIPTION
The proposed business will be unique in that it will have a complete line of welding and fabrication items,
it will be dealing mostly with materials like windows, doors, metal cabinets and fabrication services for
truck bodies among others, it will be a moderately priced welding
1.2 SPONSOR
The owner of the business is ONYANGO SILAS ADIE aged 23 years old, a Kenyan by birth. I started
my education 2002 and I sat for KCPE in 2012. I scored good marks then I proceeded to Secondary
school in 2013, I sat for KCSE in 2016, I am currently pursuing certificate in Mechanical Engineering at
The Kisumu National Polytechnic. The amount of the capital to be invested in the business is 100,000
The business name will be ADIE'S WELDING AND FABRICATION; it will be located in Chabera
along MATONGO road. The contact and the address will be;
ADDRESS: CONTACT
SONDU
10
The proposed business falls under WELDING and Fabrication. The size of firms in the industry varies for
there are some which are smaller, medium and large size depends on the capacity of an individual since
the location of the business has favored medium size firm, this enhances the proprietor to go for the
medium size business so as to suit the market. The business intends to apply modern technology provided
by the main available and machinery. The capital required for the entry in the business is approximately
ksh. 200, 0000 to meet the business requirements like legal requirements and enough stock
The main features of product offered to customers will be of good and accepted quality and at a fair
price .The business intends to offer best packaging products, after sales services to customers with the aim
of customers’ retention
The overall objective of the business will be to maximize sales so as to be able to achieve high profit
and focus on customers services so as to attract many customers
To employ skilled workers in order to boost the sales volume and properly address
Having acquired technical skills at The Kisumu National Polytechnic and business experience acquired
in the family business Enterprise for a period of time this will enable me to exploit the opportunity very
well
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Availability of market which has cost the high demand of the products to the customers
Due to favorable government regulations within the area which encouraged me to start the business
ADIE'S WELDING AND FABRICATION will use the following advertising methods;
1.8.1 ENTRY
Print media -the business will print the some brochures with details of the business and
Social media-this will create a good platform for both brand awareness and business promotion
1.8.2 GROWTH
They should be good product at a friendly price so as more people to be able to afford them and even
enjoy using them.
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CHAPTER TWO.
The business intends to have a fairly large market share of about 50% and the rest shared by other
competitors feasibility studies carried out shows viability of the business.
To ascertain this market share in future, the business intends to ensure that quality products are offered.
The targeted customer comprises of 60% real estate within Chabera town and 40% other customers.
The goods and services will be offered to the institutions like Matongo Secondary school, Atela
secondary school, and Atela dispensary besides other customers who buy the products for their personal
use. The business will provide credit facilities to the customers.
2.2 COMPETITION
The business in the market is unique but there are some little competition for the already existing related
business from the estate and other towns which include
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JAKADONGO WELDING
ASEMBO WELDING
OBURU WELDING
-Good management
-Fair prices
The size of the market will be determined by the population around the market. When the population is
low, the market will be small while when the population is high, the probability of getting more and new
customers is high.
The proposed business will provide fixed prices for the goods which will be less than that of the
competitors. The business will offer credit to loyal customers to whom they know the credit will be paid
after the given period. The business will also offer discounts to customers who buy in large quantities.
The business will offer after sales services like warrant of one year and also transportation if the
customers buy in bulk.
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1) Going rate pricing
The prices will be set in relation to competitors’ price with lesser attention paid to the cost of the
provision of the service
A low initial price will be set in order to reach the mass market and to attract as many customers as
possible
Prices that yield the targeted rate of return on investment are charged.
The tactics adopted to make great sales will help keep on track .Some of the methods which will be used
are
1) Direct selling
To make direct sales, employees will inform clients on what we offer. This is the reason why the business
should have good inter personal and communication skills.
Employees will be motivated to focus their attention on customers. Creating a strong business image to
make customers believe in services being delivered and encouraging employees to communicate
positively to clients
2) Indirect selling
Aimed at favorably presenting organization's services with the aim of making customers by it's features in
news. Story in the media at no cost. This enhances the business image which may make attract more
potential buyers.
ADIE'S WELDING AND FABRICATION hardware will use the following methods of advertisement
1) print media-the business will print some brochures with details of the business and give out to people.
2) Social media-will create a good platform for both brand awareness and business promotion.
2) Gifts-The business will also offer gifts to entice customers to come in large numbers.
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3) Lowering prices- the prices will be lowered in bits in order to be fair with customers. This will
enable an increase of customers in the business.
Mostly clients will visit the business premises however, some clients may ask for the services at the
comfort of their homes. Consequently, they will be charged for the transportation since it's less costly and
later on as the business grows it will be able to purchase it's own pick-up to help in the outside service.
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CHAPTER THREE
3.2Organizational structure
DIRECTOR
MANAGER
SECRETARY
SUPERVISOR
ACCOUNTANT
SECURITY
1 year of experience
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Account Preparing pay slips to employees
3.4.1Recruitment
The recruitment of all the employees who are to be employees will be done through subjecting to the
business recruitment panel and allowing them to know the objective of the business.
The applicant will be shortlisted and afterwards an interview will be conducted to get the one who best
suit the opportunity.
3.4.2 Training
There will be Training offered to the employees to equip them with more skills so as to be able to achieve
greater success. This will be offered free of charge.
3.4.2 Promotion
Every promotion of an employee will be based on the performance of employees. One will be promoted
when he/she makes an improvement in the business that will lead to making of profits
Remuneration
This is the compensation offered to employees for their services and it will be made monthly at the agreed
rates as shown below.
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Total 12 147, 500 1,464,000
The proposed business will abide by the requirement of the country when starting a business
3.6.1 License
The business will pay for the trending license to make it legal. The trending license will be obtained from
the country municipal council which will cost 6000ksh.This will prevent disturbance from the tax
collectors
3.6.2 PERMITS
They protect the public health, before commencement of the business; it will be required by law to have a
trade license. The trade license will be renewed annually
The business will carry out its operation with the help of support services which will make the business
run effectively.
1) Banking services
The savings will be deposited KCB bank account for future use for emergency since having cash can be
risky to the growth of the business.
Some of the advantages of having a bank account include; earning interest, security, overdrafts.
2) Insurance services
The business will be insured by IPA insurance company against fire, theft and it will cost 9,000 per
month.
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CHAPTER FOUR
This will give the direction and guidelines of the operations of the business in regards to the operation
objectives; it will also give the business a breakthrough on how the business would operate to help satisfy
the needs of the customers.
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The following facilities and equipment will be needed to ensure smooth running of the business;
computers, chairs, tables, receipt book, van, fire extinguishers, pens, files.
ADIE'S WELDING AND FABRICATION will be doing repair and MAINTAINANCE in case of any
breakdown and routine maintenance getting spares from Obama enterprises a few meters away from the
premise.
The dressing and the color of the products will depend on the customers' specification.
Some of the qualities the business would employ in its operation are;
The business will offer services such as training to the customers on how to use the products. Such
qualities as simplicity, honesty and efficiency will be highly practiced in the business.
21
On delivery of goods, the business will use a van to deliver to the esteemed customers.
The business intends to achieve quality in its products by use of quality raw materials in production,
timely service and maintenance in machinery and equipment.
Total 164,000
The firm will start with a capacity of 20 employees direct and indirect workers atleast will a certificate in
Mechanical Engineering and a certificate fabrication
15×150×264=594,000
5×100×33=16,500
610,500×30=18315000
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4.4.3 PRODUCTION COST
Total 643,000
Rent 20,000
Water 8,000
Electricity 20,000
License 75000
Total 133,000
Political factors: such as payment of taxes, provision of licenses and business permits.
Economic factors: when there will be a boom, there will be compensation by adjusting the price match the
income level.
Taxation
23
Health regulations; all public health requirements will be fully adhered to by the business.
Environmental regulations; the environment must be clean and no dumping of waste anyhow.
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CHAPTER FIVE.
Item Cost(kshs)
Rent 6000
Transportation 200000
Licensing 75000
Insurance 30000
25
Particulars 2023 2024 2025
CURRENT ASSETS
CURRENT
LIABILITIES
Particu Janu Febr Mar April May June July Aug Septe Octo Nove Dece
lars ary uary ch ust mber ber mber mber
Beginn 3130 351 5496 9328 23065 2999 3178 38349 5054 58417 62545
ing of 00 600 00 00 001 300 800 00 900 00 00
the
month
Cash in 300 2500 130 3000 4000 10000 1500 1000 20000 2300 19000 15000
hand 00 0 00 0 0 0 0 0
Accou 375 8000 350 4000 4000 35000 3750 4800 40000 4400 45000 28000
nt 000 00 000 0 00 0 00 00 0 00 0 0
receiva
ble
Add 200 1600 190 3500 2000 40000 1500 4500 80000 6000 30000 25000
26
cash 000 00 000 00 00 0 00 00 0 00 0 0
sales
TOTA 605 7280 905 1339 1572 32860 3539 4118 39569 6117 66107 68145
L 000 00 600 600 800 00 300 800 00 900 00 00
CASH
RECEI
PTS
Cash
payme
nt
Purcha 126 2000 180 2000 1000 15000 2000 1200 13500 1200 20000 20000
ses 000 00 000 00 00 0 00 00 00 00 0 0
Credito 400 3750 500 8000 2000 10000 4000 3750 55000 3000 30000 20000
rs 00 0 00 0 0 0 0 0
Wages 800 2000 150 200 300 700 500 400 500 200 250 100
Salarie 126 1260 126 1260 1260 12600 1260 1260 12600 1260 12600 12600
s 00 0 00 0 0 0 0 0
TOTA 292 3762 356 4062 2463 28670 3605 2839 31650 2762 35625 44610
L 000 00 000 00 00 0 00 00 0 00 0 0
CASH
PAYM
ENT
ENDI 313 3516 549 9328 2306 29993 3178 3834 50549 5847 62545 63684
NG 000 00 600 00 500 00 800 900 00 00 00 00
CASH
BALA
NCE
27
5.5 PROJECTED CASH FLOW STATEMENT OF THE YEAR 2024
Particu Janu Febr Mar Apri May June July Augu Septe Octo Nove Dece
lar ary uary ch l st mber ber mber mber
Beginn 6386 6853 7327 8087 8845 9424 1017 1047 11085 1162 12307 1289
ing of 400 200 200 200 800 700 8500 2150 150 4000 500 6300
the
month
Cash 30,0 40,0 45,0 3500 3000 4000 2500 2900 75000 3000 35000 1800
in 00 00 00 0 0 0 0 0 0 00
hand
Accou 5000 4500 3000 7000 6000 4500 2500 4500 25000 5000 35000 2000
nt 00 00 00 00 00 00 00 00 0 00 0 0
receiva
ble
Add 1500 2000 3500 2500 2000 1900 1700 3500 45000 3500 40000 4000
cash 00 00 00 00 00 00 00 00 0 00 0 00
sales
TOTA 7039 7543 8087 9072 9675 1042 1063 1130 11820 1250 13082 1313
L 400 200 200 200 800 4700 3500 1150 150 4000 500 6300
CASH
RECEI
PTS
Cash
payme
28
nt
Purcha 4000 3000 5000 7000 1000 2000 1000 7000 40000 5000 20000 8000
ses 0 0 0 0 00 0 0 0 0 0
Credit 2000 1500 1500 3000 2500 1000 2500 2000 30000 2000 40000 1000
ors 0 0 0 0 0 0 0 0 0 0
Wages 200 400 100 200 350 150 500 200 1000
Salarie 1260 1260 1260 1260 1260 1260 1260 1260 12600 1260 12600 1260
s 00 00 00 00 00 00 00 00 0 00 0 00
TOTA 1862 1710 1910 2264 2514 2464 1613 2160 19616 1965 18620 2870
L 00 00 00 00 00 00 50 00 0 00 0 00
CASH
PAYM
ENT
ENDI 6853 7372 8087 8845 9424 1017 1108 1108 11624 1230 12896 1284
NG 200 200 200 800 700 8500 5150 5150 000 7500 30 9300
CASH
BALA
NCE
29
Partic Janua Febr Marc April May June July Augu Septe Octo Nove Dece
ulars ry uary h st mber ber mber mber
Begin 1289 1278 1232 1167 1170 1174 1186 1201 1230 1334 1473 1546
ning 6300 2600 6100 7335 0935 4735 9935 0235 3235 0235 5225 2225
of the
month
Accou 1600 1000 1000 1500 1200 2000 1200 1200 1000 7000 1300 1500
nt 00 00 00 00 00 00 00 00 00 00 00 00
receiv
ed
Add 1500 7000 9500 1000 3000 1000 2500 3500 1800 7500 1000 1500
cash 0 0 0 00 00 00 00 00 00 00 00 00
sales
TOTA 1307 1295 1256 1192 1212 1208 1223 1248 1262 1379 1500 1576
L 1300 2600 1100 7335 0935 4735 9935 0235 3235 0235 5225 2225
CASH
RECE
IPTS
Cash
payme
nt
Purcha 1200 3000 4500 5000 8000 9200 1260 1000 6000 2000 3000 2500
ses 00 00 00 0 0 00 00 00 00 00 00 00
Credit 1200 2000 7000 1500 6000 7000 5500 4500 7000 6000 5000 8000
ors 00 00 0 00 0 0 0 0 0 0 0 0
Wages 1000 500 3000 400 200 800 700 6000 7000 1000 500 1000
Salarie 1260 1260 1260 1260 1260 1260 1260 1260 1260 1260 1260 1260
s 00 00 00 00 00 00 00 00 00 00 00 00
TOTA 3667 6265 6490 3264 2662 3168 3077 2270 8030 9870 4765 4570
L 00 00 00 00 00 00 00 00 00 00 00 00
CASH
PAY
MEN
30
T
ENDI 1278 1232 1167 1170 1174 1186 1201 1230 1334 1473 1546 1621
NG 2600 0100 7335 0935 4735 9935 0235 3235 0235 5235 2225 9225
CASH
BALA
NCE
Current Assets
Noncurrent Assets
31
depreciation
Transport
32
PROFITABILITY RATIO
YEAR ONE
33
Gross profit/sales *100
2146000/4250000*100
=50.50%
YEAR TWO
Gross profit/sales*100
501000/3060000*100
=16.37%
YEAR THREE
2806000/4905000*100
=57.21%
YEAR ONE
N.P=N.P/SALES*100
N.P=1684305/4250000*100
=39.63%
YEAR TWO
N.P=N.P/SALES *100
N.P=2067240/306000*100
=67.56%
YEAR THREE
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2171988/490500*100
=44.25%
DISCURED FINANCING
PROPOSED CAPITALIZATION
RETURNING ON INVESTMENT
YEAR ONE
21460000/3930000×100
=54.6%
YEAR TWO
501000/5000000×100
35
=10.02%
YEAR THREE
2806000/5820000×100
=48.2%
36