ADOBE ILLUSTRATOR Control Panel – displays context specific tool support

panel that changes its contents to match the currently

Adobe Illustrator – is a software application for creating selected tool.
drawings, illustrations, and artwork using a Windows or
MacOS computer.

– is used to create a variety of digital

and printed images, including cartoons, charts,
diagrams, graphs, logos, and illustrations.

Vector graphics – is the creation of digital images Magnification – displays document’s magnification,
through a sequence of commands or mathematical which can be between 3.13% and 64000%.
statements that place lines and shapes in a given two
Artboard Navigation – allows you to quickly jump or
dimensional or three-dimensional space.
select the desired artboard in the workspace.
Photoshop – is raster based and uses pixels to create
Display Area – could be customized through the menu’s
images.
Show submenu to display current tool, date and time,
– The program was developed for image etc.
editing; known for the numerous available filters
EXPLORING TOOLS PANEL
Illustrator – This program is for creating and editing
Panels – Use docked panels to edit work, customize tool
vector-based work such as graphics, logos, and other
settings, accomplish particulars, and improve your
design elements.
workflow.
AI WORKSPACE
Action – Use this panel to record and play a series of
steps and operations

Align – This panel allows you to align of objects

Appearance – This panel lets you view, build, and apply

attributes to objects such as multiple fills, multiple
strokes, transparency, and effects

Brushes – This panel allows you to select a brush type

Color – Use this panel select and panel color to your

work

Color Guide – This panel gives you access to the Live

Color guide

TOOLS PANEL

Menu bar – shows the File, Edit, and other menus that
give you access to a variety of commands, adjustments,
settings, and panels.
 Line Segment – Used to make line segments, spirals,
and grids.

Rectangle – Used to primitive shapes such as

rectangles, rounded rectangles, ellipses, polygons, stars,
and flares.

Paintbrush – Used to paint lines and shapes.

Pencil – Used to draw freehand lines and shapes.

Blob brush – Used to paint lines with compound paths

Eraser – Used to erase strokes and fills from objects.

RESHAPING, SYMBOL, AND GRAPHS TOOLS

Rotate – Used to rotate selected objects.

Scale – Used to scale selected objects

TOOLS PANEL (FLYOUT PANEL) Warp – Used to warp transform a selected object.

Free transform – Used to transform a selected object.

Symbol sprayer – Used to create master symbols and

instances.

Column Graph – Used to generate data driven business

graphs and chars.
SELECTION TOOLS
SPECIAL PAINTING AND BLENDING TOOLS
Selection – The default tool used to select and move
Mesh – Used to apply mesh gradients to selected
objects.
objects.
Direct Selection – Used to select specific lines or
Gradient – Used to apply gradient selected objects.
segments of an object.
Eyedropper – Used to select object by appearance
Magic Wand – Used to make selections based on object
attributes
fill and stroke color, stroke weight, object opacity, and
blending mode. Blend – Used to create shape and color blends between
selected objects.
Lasso – Used to make selections by dragging around
desired objects. AI PRESETS

DRAWING, PAINTING AND TYPE TOOLS Print Presets – You can create on the fly printing output
settings through the File | Print dialog box.
Pen – Used to draw straight lines segments and Bezier
curves. Adobe PDF Presets – You can select Adobe PDF Presets
when creating a PDF from your artwork.
Type – Used to add text to the artboard.
SWF Presets – SWF is the Adobe Flash file format used There were eight design types that could be use as
when exporting artwork for inclusion in a Flash guide to avoid failure in your design:
animation.
Design as Procrustus – The user adapts itself to the
NATIVE FILE FORMATS product, like the ancient Greek myth of yore about a
rogue smith. The Expression “Procrustean bed” itself
AI (*.AI) – Illustrator’s native file format for creating and refers to forced conformity with an arbitrary standard.
saving vector-based illustrations.
Ego Design – The designer fits his or her own designs to
PDF (*.PDF) – These files support documents containing his own size and assumes they will be fine for everyone
bitmap and vector graphics, text, and fonts. else.
EPS (*.EPS) – Encapsulated PostScript format preserves Design for the mean – Variations in size and height are
most of the graphics elements created by illustrator can overridden in favor of designing for the average and
include both bitmap and vector art. minimizing the extremes. Groups outside of the mean
SVG (*.SVG) – Use this high-quality vector format when are excluded.
creating web graphics and art for interactive web files, Design for the small – The design is made with smaller
such as Flash animations. or weaker populations in mind, but becomes ineffective
ZOOMING ARTBOARD with the mean user.

Design for tall – The designer assumes the user is tall

and fits the design to that segment of that population.

Design for more types – This is a targeted type of

design, taking into account the anthropometical aspects
of a population, and fitting it for a reasonable range
within the population. This helps to exclude more
extreme segments of the population, that would require
significant design changes.

Design for adjustability – The user should be able to

adjust and adapt the equipment to their need. Although
it is more difficult to know what the average limits are,
this approach is more akin to the actual purpose of
design, which is to enhance by adaptation and suit the
user’s needs.

Design for all – This is not the same as universal design

for everyone, but instead it is an attempt to make a
design as inclusive as possible.

BRAND LOCALIZATION

What does a brand represent at its core? The term

BRAND
“brand” comes from the original practice of cattle
Standards – There are new Standards published and branding, protecting the livestock as private possession
implemented by ISO. But still there were a lot of areas against theft.
where designs failed to performs its duty and
responsibilities.
Capitalism has prompted the term “brand” to evolve APPLE’s strategy never focused on customization or
from this act of possession to a noun depicting identity, personalization, but rather aimed at pushing audiences
a symbol that lives within a cultural continuum and is the world over into assigning a different personal
appointed by markets around the world. meaning to a fully standardized and instantly
recognizable range of products. The fact that APPLE’s
Peter Doyle has defined it as “a name, symbol, design or prices are uniformly high in every market and its
some combination”. unwillingness to cede control on their devices speak of
Consider how a brand may have specific combination of monopoly but are actually one of the many strategic
factors that renders it absolutely unique: as the decisions that allowed them to reach their domineering
representation of a certain commercial segment, it has role in the world.
a voice of its own and unique identity that resonates BUILDING GLOBAL CONTENT STRATEGY
with intended target.
Web content is bent on immediacy and conciseness,
Broadly, three frames of reference can be drawn: and with so many options in the market, common
Corporate positioning – what is unique and distinct in knowledge stipulates it has to be “punchy” and “to the
the user's mind about the brand compared to its point.” it has to be “structured” and include all the
competitors. “relevant” search engine optimization (SEO) keywords.

The Retailers – often having as much or more visibility Content, however, must not simply be content, it must
than the brand itself, the retailer partnership should be have content. It has to matter to the audience. It can
well considered and weighed, as well as the impact it even teach them during the process.
carries on the consumer’s mind. Localized content is even more critical, because of the
The Consumer’s perception – the sum of past necessities and changing habits of international
experiences, accumulating the knowledge from the audiences.
sources, and the way the brand both presents and Therefore, content must take into account three basic
communicates itself. factors:
1. Who are we talking to?
2. What do we want to tell them?
3. How can we make this relevant to their experience?

To answer those questions, you need to understand and

research about these areas:

Translation and Transcreation – to attract foreign and

local audiences: to break language barriers.

ASPIRATIONS AND BRAND IDENTITY Keep the Flow: Spice Up the Show – Simplified
language: like English for better understanding.
One of the reasons for the success of APPLE products,
though, is their inherently universal appeal. International SEO – localized keyword search, organic
search and paid, dominant local search engines, internal
APPLE barely changes its product portfolio in different search, and curation and optimization of the content on
territories, because its overarching principles are your website.
simplicity and minimalism: universal qualities that are
easily identifiable and marketable. OTHER QUESTIONS:
Wireframe makes it clear that code has been written –
false

Which of the following statement is true about

wireframe?
It conveys the overall direction and description of the
user interface
It gives an outline of structure and layout of the page
It presents the information that will be displayed on the
page
All of the statements are correct

Use the Slice Select Tool to select individual slices

created with the Slice Tool – true

The Quick Selection Tool lets you easily select an object

simply by painting over it with a brush. Enable “Auto-
Enhance” in the Options Bar for better quality selections
– true

The Single Row Marquee Tool in Photoshop selects a

single row of pixels in the image from left to right – true

Use the Pattern Stamp Tool to paint a pattern over the

image – true

The Sharpen Tool sharpens areas you paint over – true

With the Lasso Tool, you can draw a freeform selection

outline around an object – true

New as of Photoshop CC 2020, the Object Selection Tool

lets you select an object just by dragging a rough
selection outline around it – true

The Paint Bucket Tool fills an area of similar color with

your Foreground color or a pattern. The “Tolerance”
value determines the range of colors that will be
affected around the area where you clicked – true

Photoshop’s Pen Tool allows you to draw extremely

precise paths, vector shapes or selections – true

The Burn Tool will darken the areas you paint over –
true

Use the 3D Material Eyedropper Tool to sample

material from a 3D model in Photoshop – true