Simalirity
Simalirity
1 Non-Text Content
Level A
All non-text content that is presented to the user has a text alternative that serves the equivalent purpose,
except for the situations listed below.
Controls and input: If non-text content is a control or accepts user input, then it has a name that describes
its purpose. (Refer to Success Criterion 4.1.2 for additional requirements for controls and content that
accepts user input.)
Time-based media: If non-text content is time-based media, then text alternatives at least provide
descriptive identification of the non-text content. (Refer to Guideline 1.2 for additional requirements for
media.)
Test: If non-text content is a test or exercise that would be invalid if presented in text, then text alternatives
at least provide descriptive identification of the non-text content.
Sensory: If non-text content is primarily intended to create a specific sensory experience, then text
alternatives at least provide descriptive identification of the non-text content.
CAPTCHA: If the purpose of non-text content is to confirm that content is being accessed by a person rather
than a computer, then text alternatives that identify and describe the purpose of the non-text content are
provided, and alternative forms of CAPTCHA using output modes for different types of sensory perception
are provided to accommodate different disabilities.
Decoration, formatting, and invisible: If non-text content is pure decoration, that is, used only for visual
formatting or not presented to users, it should be implemented in a way that it can be ignored by assistive
technology.
Non-Text Content Explained
There is good reason why this guideline is the first. While barriers can affect a wide range of people, those
who tend to face the most barriers are people whose visual senses are limited or absent. Given the visual
nature of the Web, potential barriers are many. Anything visual that is not described in text is a potential
barrier.
If a website has photographs, artwork, drawings, or other graphic elements, adding text alternatives is an
easy way to make the site accessible to people with certain disabilities. In addition, text alternatives benefit
people who use text-based browsers, have slow Internet connections, or have limited data plans. Text
alternatives also make it possible to search the Web for images.
Many people who are blind use a screen reader to access computers. But screen reading programs only
understand text; they cannot interpret the content of images. By writing a description for each image on a
web page, screen reader users gain access to the images. In most cases, the description need not be
elaborate. The text alternative for a photograph of a sunset can be as simple as “sunset on Georgian Bay.”
The text alternative for a reproduction of a Picasso painting might be: “painting of an old man with a guitar
by Pablo Picasso.”
Text-based browsers do not display images. By providing text alternatives, people who use text-based
browsers will see the descriptions displayed in place of the images.
Similarly, people with slow Internet connections or limited data plans sometimes set their browser to not
display images (web pages load faster when images are not displayed, using up much less bandwidth). By
providing text alternatives, users will see the descriptions displayed in place of the images, as opposed to
seeing blank spaces where images would have appeared.
When search engines “crawl” websites to catalogue their content, they cannot determine what is contained
in images (image content detection is in its early stages of development). Search engines only “understand”
text. By including text alternatives, search engines are able to catalogue images, making them searchable.