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Which of The Following Is Not Normally Perceived As A Component of Culture

This document contains 10 multiple choice questions from a test on organizational buying behavior and cross-cultural consumer behavior. It addresses topics like Maslow's hierarchy of needs, factors that make consumer behavior more complex for services, influences on the buying process, dimensions of national culture, high- and low-context communication, consequences of business purchases, and types of business-to-business transactions. The questions are followed by the correct answers and brief feedback explaining why each answer is right or wrong.

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Zaki Abbas
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733 views7 pages

Which of The Following Is Not Normally Perceived As A Component of Culture

This document contains 10 multiple choice questions from a test on organizational buying behavior and cross-cultural consumer behavior. It addresses topics like Maslow's hierarchy of needs, factors that make consumer behavior more complex for services, influences on the buying process, dimensions of national culture, high- and low-context communication, consequences of business purchases, and types of business-to-business transactions. The questions are followed by the correct answers and brief feedback explaining why each answer is right or wrong.

Uploaded by

Zaki Abbas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Which of the following is not normally perceived as a component of culture?

Your Answer:

a) Values

Correct Answer:

c) Motivation

Feedback:

Motivation is not normally perceived as a component of culture.

Page reference: 103-141

Question 2

Which of the following levels of Maslow's Hierarchy of Needs is most likely to be associated with
consumers' purchase of items of ostentatious consumption, such as a brand of champagne which is
widely advertised for its exclusiveness?

Your Answer:

a) Social esteem

Feedback:
Social esteem is mostly likely to be associated with purchases of ostentatious consumption such as
luxury items.

Page reference: 103-141

Question 3

Models of buyer behaviour tend to be more complex for services compared with manufactured goods.
The most important reason for this is:

Your Answer:

a) the higher expenditure involved in many services.

Correct Answer:

d) the fact that an important part of evaluation takes place during consumption.

Feedback:

Due to the intangibility nature and the inseparability of delivery and consumption, buyer behaviour in
services is more complex.

Page reference: 103-141

Question 4

A number of levels of sociological influence on the buying process can be identified. Which of the
following is not generally accepted as a sociological source of influence?

Your Answer:
a) Marketing influences

Feedback:

Marketing influences is not conventionally accepted as a source of influence in the buying process.

Page reference: 103-141

Question 5

The understanding of cultural impact on consumer behaviour is crucial to successful cross-cultural


marketing. Which of the following statements is not true?

Your Answer:

a) The globalization of markets may create the dangerous illusion that consumer behaviour and patterns
of consumption in each country of the world are converging.

Correct Answer:

c) When the ability to pay is low, consumers may focus more heavily on luxury features in making
product evaluations on purchase decisions to ensure value for money.

Feedback:

When the ability to pay is low, consumers tend to focus more on price and performance attributes.

Page reference: 103-141

Question 6
Hofstede has identified 5 dimensions of culture which consist of:

Your Answer:

a) power distance, uncertainty avoidance, individualism, masculinity and Confucian dynamism.

Feedback:

Hofstede's 5 dimensions of culture consist of power distance, uncertainty avoidance, individualism,


masculinity, and Confucian dynamism.

Page reference: 103-141

Question 7

According to Hall, the context of culture can be identified as either 'high' or 'low' context depending on:

Your Answer:

a) the gender and occupation of the communicator.

Correct Answer:

c) the clarity of the spoken word and they ways in which communication are influenced by the
surrounding.

Feedback:
According to Hall, the context of culture can be identified as either 'high' or 'low' context depending on
the clarity of the spoken word and they ways in which communication are influenced by the
surrounding.

Page reference: 103-141

Question 8

Fang (2003) sees the study of culture incorporating three elements:

Your Answer:

a) politics, behaviour and communications

Correct Answer:

c) conditions in China, Confucianism and Chinese Stratagems

Feedback:

Fang (2003) sees the study of culture incorporating three elements: conditions in China, Confucianism
and Chinese Stratagems.

Page reference: 103-141

Question 9

Which of the following consequences is MOST likely to lead to an organizational buyer putting a greater
emphasis on reliability and performance than on price?
Your Answer:

a) Budget savings this year have to be improved upon next year.

Correct Answer:

b) Failure of the product could lead to lost sales or production for the company.

Feedback:

Making a wrong purchase can prove to be a costly mistake for most businesses.

Page reference: 103-141

Question 10

There are generally three types of business-to-business (B2B) buying:

Your Answer:

c) ethical trading, community purchases and government procurement.

Correct Answer:

a) commodity trading, organizational buying and government procurement.

Feedback:
The three types of business-to-business (B2B) buying includes: commodity trading, organizational buying
and government procurement.

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