Minor - Business Management Short Syllabus

HUM 4051: FINANCIAL MANAGEMENT
Introduction and objectives of financial management, Evolution of corporate finance. Types of

accounts, Golden rules of accounting, Preparation of journal, ledger, trial balance and final accounts.
Sources of long-term finance, Characteristics of equity capital, preference capital, debenture capital
& term loans. Valuation of securities, Bond valuation and related models, Bond value theorems, Yield
to maturity, Equity valuation, Dividend capitalization approach. Leverage, Operating leverage,
Financial leverage, Total leverage, Indifference point analysis. Working capital management. Capital
budgeting, Appraisal criteria, Pay-back period, Average rate of return, Net present value, Benefit cost
ratio, Internal rate of return. Risk analysis in capital budgeting. Cost of capital, Cost of debt capital,
preference capital and equity capital, Weighted average cost of capital, Determination of proportions,
Cash management, Dividend decisions.
References:
1. Prasanna Chandra. Financial Management-Theory and Practice, 9/e. Tata McGraw
Hill Education Pvt. Ltd., New Delhi, 2016.
2. I M Pandey. Financial Management. Vikas Publishing House Pvt. Ltd., New Delhi,
2015.
3. N Ramachandran & Ram Kumar Kakani. Financial Accounting for Management, 3e.
Tata McGraw Hill Education Pvt. Ltd., New Delhi, 2011.
4. Eugene F Brigham & Michael C E. Financial Management: Theory and Practice, 12e.
Cengage Learning, India, 2008.
5. R. Narayanaswamy. Financial Accounting: A Managerial Perspective, 6e. PHI
Learning Pvt. Ltd., New Delhi, 2017.
HUM 4052: HUMAN RESOURCE MANAGEMENT
Evolution, Significance, Strategic HRM, HR practices-planning, recruitment, selection,

placement and induction, Training & Development, Performance evaluation,
Compensation management. HR for Entrepreneurs, inclusive practices, International
HRM, strategic HRM, Discipline & Grievances, HR in digital world.
References
Pareek, U., & Rao, T. V. (2015). Designing and managing human resource systems.
Oxford and IBH publishing.
Dessler, G., (2017), “Human Resource Management”, Pearson publications
Aswathappa, K. E. M. A. L. (2013). Human resource management: Text and cases.
Tata McGraw-Hill Education.
HUM 4053: MARKETING MANAGEMENT
Marketing definition, scope and concepts, Adapting marketing to the New Economy,
Marketing strategic planning. Market Demand, Marketing Environment, Marketing
Information System, Marketing Research. Segmentation, Targeting and Positioning, Buying
Behaviour: Consumer Markets and Business Markets, Competition: Identifying competitors,
analysing competitors. Product Life Cycle: Product life-cycle marketing strategies. New
Market Offerings: New product development and challenges, Branding. Designing and
Managing Services, Price Strategies, Retailing, Wholesaling, Integrated Marketing
Communications, Digital Marketing and Trends, International Marketing
References:
1. Philip Kotler, Kevil Keller, Abraham Koshy & Mithileshwar Jha, Marketing Management – A
South Asian Perspective, Pearson Education Inc, New Delhi, 2012.
2. Arun Kumar & N Meenakshi, Marketing Management, Vikas Publishing House Pvt Ltd, New
Delhi, 2011.
3. Varshney R L and Gupta S L., Marketing Management, Sultan Chand & Sons, New Delhi,
2004.
4. Adrian Palmer., Principles of Marketing, Oxford University Press, New York, 2000.
HUM 4054: OPERATIONS MANAGEMENT
Introductions to operations management – understanding different views and, types. Break-

even analysis for services, and products, evaluating processes - make or buy decision, and
decision trees analysis. Introduction to forecasting – qualitative and quantitative methods of
forecasting, and forecast errors. Planning long-term capacity, and capacity cushions. Aggregate
planning - chase strategy, level strategy, mixed strategies, and optimizing the plan using
transportation algorithm. Scheduling - machine scheduling, and work force scheduling. Theory
of constraints - identifying and reliving bottle necks in a line process. Supply chain design,
organization, and performance measures. Quality and performance - costs of quality, total
quality management, acceptance sampling, and statistical process control. Continuous
improvement using lean systems, different types of wastes, strategic characteristics of a lean
system, designing a lean layout, and Kanban system.
References:
1. Krajewski L. J., Ritzman L. P., Malhotra M., and Srivastava S. K., Operations Management,
11th edition, Pearson Education (Singapore) Pvt. Ltd., Delhi, 2016.
2. Heizer J. and Render B., Operations Management, 11th edition. Pearson Education India,
2016.
3. Khanna R. B., Production and Operations Management, 2nd edition, PHI Learning Private
Limited, 2015.

Minor - Business Management Short Syllabus

Uploaded by

Copyright:

Available Formats

Minor - Business Management Short Syllabus

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Minor - Business Management Short Syllabus

Uploaded by

Copyright:

Available Formats

HUM 4051: FINANCIAL MANAGEMENT

Introduction and objectives of financial management, Evolution of corporate finance. Types of

Evolution, Significance, Strategic HRM, HR practices-planning, recruitment, selection,

HUM 4053: MARKETING MANAGEMENT

Introductions to operations management – understanding different views and, types. Break-

You might also like