THE 2020 GLOBAL

LICENSING INDUSTRY STUDY

 TABLE OF CONTENTS

From The President....................................................................................................................3

Background & Study Scope.................................................................................................4

Executive Summary..................................................................................................................5

Trends & Topics...........................................................................................................................13

Study Methodology.................................................................................................................15

Top 10 Licensing Revenue Country Profiles...........................................................19

Revenue & Royalty Summary Tables – Global....................................................21

Revenue & Royalty Summary Tables – Regional...............................................31

Revenue & Royalty Summary Tables – Top 10 Markets...............................45

About Licensing International.........................................................................................65

2 The 2020 Annual Global Licensing Industry Study

 FROM THE PRESIDENT

Dear Licensing Colleague:

Licensing International is proud to present its sixth annual market sizing study of
the global licensing industry. The 2020 Global Licensing Study drives home the
fact that licensing continues to be a vital part of the consumer marketplace, and a
versatile tool for brand owners and licensees to creatively build their businesses.
This year’s survey results underline the continued growth of licensing in
both developed and growth markets, as well as in both historically big and
small categories. The numbers also illustrate the solid foundation that the
licensing business model offers to businesses of all sorts as they work
through the impacts of the Coronavirus this year and eagerly await the
‘next normal’ we all will face.

One of Licensing International’s main goals is to provide reliable, fact-

based statistical data to help licensing professionals successfully plan for
the future. It is our hope that the robust health of our industry leading into
the virus crisis will enable the licensing business to rebound quickly from
our current circumstances once the pandemic passes and enable all facets
of our industry to begin to plan for a fast return to normalcy.

The 2020 Annual Global Licensing Industry Study is the result of months of preparation,
collaboration, planning, surveying, data gathering, collating and modeling conducted on Licensing
International’s behalf by Brandar Consulting LLC, a 13-year-old consulting firm with expertise in
Brand Licensing, Market Research, Market Analysis and Brand Extension. Results are based on
responses to an extensive online questionnaire in eight languages, hundreds of phone calls to key
licensing professionals, and the examination of a wide variety of publicly-available financial data,
import figures, economic data and other fee-based source material.

Because Licensing International is the lead trade association for the worldwide licensing industry,
we recognize that comprehensive global statistics and accurate information are important tools
to stay competitive in this complex, diverse business. Our Global Study was developed for the
benefit of the entire licensing community and is just one of the many services provided by
Licensing International to our members and the industry overall. For more information on Licensing
International’s programs and activities, please visit us at licensinginternational.org.

I hope this study will once again be a key element in your future business planning and, for those
of you who participated in this year’s survey, I offer you my very sincere thanks.

Best regards,

Maura J. Regan
President, Licensing International

3 The 2020 Annual Global Licensing Industry Study

 BACKG ROUND & ST UDY S CO PE
The global study results are derived from multiple sources of market information and data. This analysis is unique
in the licensing industry because it uses a bottom-up modeling approach that sizes the worldwide Licensing
industry by property type and product category from the company level. In February & March 2020, we fielded a
market research survey in eight languages which drew responses from 183 firms: 59 licensors, 65 licensees and
59 agents/consultants to further build on our existing licensing company database. The survey responses were
supplemented by multiple in-language phone interviews and this resulted in reported revenues from 38 countries
and all 7 major geographic regions. In all, the 2020 global sizing analysis includes specific licensing data from
662 companies spanning the globe in the Licensing industry. Our results also take into account multiple other data
sources such as import data from the International Trade Centre, country-level retail sales, GDP and consumer
spending data from various global economic resources, corporate annual reports, stock market filings and product
market analysis from trade associations, IBIS World and Statista.

In addition to a broad regional view, the report also highlights licensed product retail revenue and royalty data
from the top 50 countries worldwide, which account for 98 percent of the overall global retail sales revenues
derived from licensed goods and services. If you desire information on a specific country that you do not see
here, please reach out to Licensing International to see if we can provide further information for you. This year’s
report also features individual country profiles for the Top 10 countries and 7 geographic regions as well as a new
regional map view.

Licensing International commissioned Brandar Consulting, LLC to independently conduct the survey for the
sixth straight year.

NOTE: All figures cited in this report are expressed in U.S. dollars, unless otherwise noted.

8 language 183 firms 662 companies 38 Countries

market survey responded provided specific reported revenues
licensing data

4 The 2020 Annual Global Licensing Industry Study

 EX ECU TIVE SUMMARY
Global sales revenue generated by licensed merchandise and services grew to $292.8 billion
in 2019, a 4.5 percent increase over the $280.3 billion generated in 2018. The 4.5 percent growth is the largest
percentage increase for the industry during the six years that this study has been conducted.

As this report is published in July 2020, the worldwide Coronavirus pandemic that began in China in late 2019
is currently impacting global business of all sorts, including the licensing business. The road to recovery for the
global economy is full of uncertainty. But this report shows that the licensing industry entered 2020 with a strong,
productive, and profitable business model that bodes well for continued success as the world works its way out
of the shockwave that interrupted commerce for all but essential goods.

The growth rate in licensed merchandise & service sales revenues also outpaced a strong 4.0 percent composite
growth rate that Brandar calculated for overall retail sales worldwide. In a positive sign for the global retail market,
we again saw the weighted average retailer gross margins increase by 0.8 points this past year, being lifted by the
healthier margins generated via the eCommerce distribution channel, whose share of the business increased to
22 percent of global sales vs 21 percent a year ago.

The weighted average wholesale royalty rate increased slightly to 8.31 percent from 8.16 percent a year earlier.
Higher royalty rates led to industry royalty revenues increasing at an even faster pace (4.9 percent) than did sales
revenues (4.5 percent), to $15.8 Billion.

Viewing the licensing industry by type of property licensed (Chart A), the Entertainment/Character sector
remains the largest at $128.4B – a 43.8 percent share that’s the same as in 2018. Many who responded to the

Global Sales Revenue from Licensed Merchandise & Services,

Chart A:Chart A SALES REVENUEBy
GLOBAL Property
FROM Type,
LICENSED 2019
MERCHANDISE & SERVICES,
Global Sales Revenue from Licensed Merchandise & Services,
BY PROPERTY TYPE, 2019
Chart A By Property Type, 2019
$3,663 1%
$4,785 2% 1%
$3,663
$2,983 1%
2%2%
$4,785
$6,481 $1,381 0.5%
$2,983 1%

2% $1,381 0.5%
$6,481 $128,392 44%
$22,232 8% $128,392 44%
$22,232 8%

$28,935 10%
$28,935 10% Entertain/Characters (44%)
Entertain/Characters (44%)
Corporate/Brand (21%)
Corporate/Brand (21%)
Fashion (12%)
Fashion (12%)

Sports (10%)
Sports (10%)
$33,80312%
$33,803 12%
Publishing (8%)
Publishing (8%)
Collegiate (2%)
Collegiate (2%)
Celebrity (2%)
Celebrity (2%)
Music (1%)
Music (1%)
$60,174 21% Art (1%)
$60,174 21% Art (1%)
Non- Profit (.5%)
Non- Profit (.5%)
(in millions US$)
(in millions US$)

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E X E C UTIV E SU MM ARY

survey said it was a much stronger year in the Entertainment sector for both Film and Streaming properties. Both
anime-based characters and licensing based on videogame franchises were again referenced in many respondent
comments as strong areas of growth for this category. Of note, many also said that the window to merchandise
Film and Streaming properties has continued to compress, making it more challenging to fully capitalize on those
properties; this was somewhat offset by the breadth of new properties that were able to hit the market in 2019
through the multiple streaming media platforms that now exist.

The second largest sector was Corporate Brands $60.2; its share of the total business (20.5 percent) dropped
half a percentage point. Fashion was the third largest licensed property type at $33.8B with an 11.5 percent share,
with sales having risen 4.8 percent over the previous year. The Sports category grew 3.9 percent to $28.9B.

Some licensee respondents commented this year that they had grown weary of the shortened commercial windows
of Entertainment and Celebrity properties and had begun shifting to licensing more evergreen trademarks from
the Corporate, Sports and Fashion categories instead. The trend toward evergreen properties was also reinforced
by retailers seeking out such properties to attach to Direct-to-Retail (DTR) licenced property lines, making those
brands, in essence, their private labels. The DTR model was also a direct reason for driving 8.3 percent growth in
the Publishing segment, which showed 8.3 percent growth and expanded share for a 4th year in a row. (It should
be noted that our definition of Publishing as a property type includes licensing based on magazine titles.)

The Collegiate category fared much better than Sports this year showing strong above market growth at 5.6
percent. We saw growth coming from both the Agents and Licensors that we independently track in this category.
One prominent agent explained why the college sector is gaining more traction right now: “Collegiate brands are
looking beyond the traditional sports-led licensing programs and focusing on more strategic, customized licensing
programs with innovative extensions that leverage their property’s unique history and equities, while also tying
back to trends in retail and pop culture.”

The fastest growing property categories in 2019 were Art (+10.0 percent) and Non-Profit (+18.0 percent). We
witnessed strong growth from new digital Art licensing companies and many licensee respondents commented
that they were starting to turn to Art properties vs Entertainment properties because of their lower royalty rates
and longer-term staying power in the consumer market. The rapidly growing print-on-demand & online “maker
markets”, such as Etsy, were also cited as great channels
for Art properties. Not-for-Profits have
been embracing licensing as a way
to generate much-needed funds
at a time when contributions
and government subsidies are
under pressure. At the same time,
consumers from the Millennial
and younger age groups are seen
as more values-driven consumers,
opening them up to licensing efforts
by organizations devoted particularly
to environmental protection and
animal welfare issues.

6 The 2020 Annual Global Licensing Industry Study

E X E C UTIV E SU MM ARY

The Music category also showed healthy above-market growth again in 2019 with a 5.1 percent gain, growing share
to 1.3 percent of the overall licensing business. As noted a year ago, recording companies and their artists look to
product licensing as an increasingly important revenue generator for an industry in which revenue generated by
its core product – music – has been pressured by the ongoing migration from consumer purchase to subscription
streaming.

Apparel (15.1 percent), Toys (12.2 percent) and Fashion Accessories (11.9 percent) continued to stand as
the largest categories of merchandise and services in 2019 (Chart B), with both Accessories (+8.0 percent)
and Apparel (+5.1 percent) showing strong above-market growth. Sales of licensed Toys & Games showed 1,2
percent growth. One licensee referred to a trend toward “early onset adulthood in children” leading them to spend
much more time amusing themselves with digital entertainment as a drag on the overall toy and game businesses.

Meanwhile, the Software/Video Games/Apps category grew 10.6 percent, the fastest growing product
category in 2019, increasing share for a 4th consecutive year to 7.8 percent of the licensed product market. Both

Chart B: GLOBAL SALES REVENUE FROM LICENSED MERCHANDISE & SERVICES,

BY PRODUCT CATEGORY, 2019

Global Sales Revenue from Licensed Merchandise & Services, By Product Category, 2019

Auto Parts 1%
$3,183
Infant 2% Other 1% Pet Products .3%
Location Based
$5,972 $3,508 $825
Entertainment/Promos 2% Services 1%
$6,410 $3,030

Lawn/Garden/Tools/Hardware Casino Gaming 1%

$1,826
2% $6,458
Housewares 3% $7,265
Apparel 15%
$44,317
Music/Video 3% $7,951

Paper Products 3% $8,023

Publishing 3%
$9,067
Toys 12%
$35,790
Sports 3%
$10,003

Gifts 4%
$10,284

Health and Beauty 4%

Accessories-Fashion 12%
$10,866
$34,731

Footwear 4%
$11,091
CE 4%
$11,760
Software/ Video games/
apps 8%
Food and Beverage 6%
$22,864
$16,485
Home Décor 7%
$21,123

(in millions US$)

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E X E C UTIV E SU MM ARY

the Location-Based Entertainment (+9.8 percent) and Services (+7.1 percent) sectors had strong above-
market growth as many licensors continue to look for new non-traditional sources of revenue that don’t depend
on the availability of shelf space in a physical retail store. In fact, it was the continued strong performance of
these categories as well as the Casino Gaming and Lotteries segment (+5.8 percent) that led us to move
away from the traditional industry moniker of “Retail Sales” of licensed product and instead this year change the
nomenclature to “Sales Revenue” from Licensed Merchandise & Services.

A recent Euromonitor study may provide some insight behind this trend in the Licensing market revealing that, on
average, almost 40 percent of global consumers and over a third of European consumers prefer to spend their
money on experiences rather than products; in the U.S. this trend is even more pronounced, with 46 percent
preferring experiential spending.

Among the other fastest-growing product categories were Infant (+8.7 percent), Auto Parts (+6.7 percent),
Pet Products (+6.2 percent) and Footwear (+5.1 percent) with all these categories growing strongly. Home
Décor and Housewares also had another solid year at +4.5 percent and +3.2 percent growth, respectively. It is
noteworthy that all our Home related categories — Lawn & Garden/Hardware, Home Décor and Housewares
— had good growth for the 3rd straight year. This growth likely was fueled by a very robust year in the worldwide

Chart C: GLOBAL SALES REVENUE FROM LICENSED MERCHANDISE & SERVICES, BY REGION, 2019
Global Sales Revenue from Licensed Merchandise & Services, By Region, 2019

$4,876 2%
$9,761 3%
$302 Region (Growth Rate)
$10,522 4% US/Canada (4.5%)

$11,850 4% Western Europe (4.1%)

North Asia (5.0%)

$28,889 10% LATAM (4.9%)

South Asia/PAC (6.3%)
Eastern Europe (2.8%)
ME/Africa (4.7%)
ROW (1.8%)

$169,872
$56,758 19% 58%

(in millions US$)

housing market; global real estate prices rose strongly at +4.4 percent in 2019, buoyed by price growth in a record
high 96.4 percent of the 56 countries tracked by Knight Frank in its latest Global House Price Index (4Q 2019). This
followed 4.3 percent home price growth reported globally in 2018.

A geographical breakdown of the global licensing business (Charts C & D), shows that the U.S. and Canada
continue to maintain a 58 percent share of worldwide consumption of licensed goods and services with $169.9
billion (up 4.5 percent from 2018). The South Asia/Pacific (+6.3 percent), North Asia (+5.0 percent) and LATAM

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E X E C UTIV E SU MM ARY

Chart D: REGIONS

Western $56.3B $7.3B

Europe +4.1% +2.8%

$27.4B
$169.7B
$4.8B Eastern +5%

+4.5%
+4.7%
Europe
North Asia
Middle East/Africa
US/Canada
$10.5B
+6.3%

$11.9B
+4.9%
Southern Asia/PAC

LATAM

(+4.9 percent) regions experienced the strongest year-over-year increases in licensing business this past year.
These were also the strongest growing regions in 2018. Growth here was primarily driven by strong licensing
expansion (in order of magnitude) in India, Brazil, China, Viet Nam, The Philippines, Indonesia, Thailand, Colombia
and Peru.

Western Europe’s business rebounded this year growing at closer to market levels at +4.1 percent. While Eastern
Europe again lagged the overall licensing market at 2.8 percent growth; there were definite growth bright spots
in this region, though, with Poland, Czechoslovakia and Hungary all showing above-market growth for the 2nd
straight year.

Region Com posit ion

REGION COUNTRIES

Eastern Europe Albania, Armenia, Belarus, Bulgaria, Bosnia and Herzegovina, Croatia, Czech Republic,
Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Macedonia, Moldova,
Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

LATAM Anguilla, Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bolivia,
Brazil, BVI, Cayman, Chile, Columbia, Costa Rica, Cuba, Dominica, Dominica Republic,
Ecuador, El Salvador, French Guiana, Grenada, Guatemala, Haiti, Honduras, Jamaica,
Mexico, Netherland Antilles, Nicaragua, Panama, Paraguay, Peru, St Kitts, St Lucia, St
Vincent and Grenadines, Suriname, Trinidad and Tobago, Turk and Caicos, Uruguay,
Venezuela

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E X E C UTIV E SU MM ARY

Middle East/Africa Afghanistan, Algeria, Andorra, Angola, Arabia, Azerbaijan, Bahrain, Benin, Burkina
Faso, Botswana, Burundi, Cabo Verde, Cameroon, Chad, Congo, Cote d’lvoire, Cyprus,
Djibouti, Egypt, Ethiopia, Eritrea, Eswatini, Equatorial Guinea, Gabon, Gambia, Ghana,
Guinea-Bissau, Guyana, Iran, Iraq, Israel, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Libya,
Malawi, Mali, Mauritania, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria,
Oman, Qatar, Rwanda, Sao Tome & Principe, Saudi, S. Africa, Senegal, Sierra Leone,
Somalia, Sudan, Swaziland, Syria, Tanzania, Togo, Tunisia, Turkmenistan, UAE, Uganda,
Uzbekistan, Yemen, Zambia, Zimbabwe

North Asia China, Hong Kong, Japan, Mongolia, North Korea, South Korea, Taiwan,

US/Canada US and Canada

Southeast Asia/PAC Australia, Bangladesh, Brunei, Bhutan, Cambodia, Fiji, India, Indonesia, Kyrgyzstan, Laos,
Macao, Malaysia, Maldives, Marshall Is., Micronesia, Myanmar, Pakistan, Philippines,
Nepal, New Caledonia, Papua New Guinea, New Zealand, Samoa, Singapore, Sri Lanka,
Tajikistan, Thailand, Viet Nam

Western Europe Austria, Belgium, Channel Islands, Denmark, Finland, France, Germany, Gibraltar,
Greece, Holy See, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Monaco,
North Macedonia, Norway, Portugal, San Marino, Spain, Sweden, Switzerland, The
Netherlands, UK

Total Countries 193 of 235 in World classified in Regions Above

ROW Remaining 42 Countries and Territories make up Rest of World

TOPChart
50 COUNTRIES
E: TOP 50 COUNTRIES
TOP 50 COUNTRIES

Retail Revenue

$10B+

$5-10B
Retail Revenue
$3-5B
$10B+
$1-3B

< $1B $5-10B

Outside Top$3-
505B

$1-3B Chart E
< $1B

Outside Top 50

10 The 2020 Annual Global Licensing Industry Study Chart E

 E X E C UTIV E SU MM ARY

Sales of Licensed Merchandise and Services, By Region, 2015-2019

2019-2018 2018-2017 2017-2016 2016-2015

2019 Sales 2018 Sales 2017 Sales 2016 Sales 2015 Sales YoY YoY YoY YoY
Region Revenues Revenues Revenues Revenues Revenues Change Change Change Change

US and Canada $ 169,872 $ 162,580 $ 157,662 $ 152,284 $ 145,362 4.5% 3.1% 3.5% 4.8%

Western Europe $ 56,758 $ 54,544 $ 53,233 $ 52,363 $ 50,560 4.1% 2.5% 1.7% 3.6%

N Asia $ 28,889 $ 27,517 $ 26,049 $ 24,522 $ 23,482 5.0% 5.6% 6.2% 4.4%

LATAM $ 11,850 $ 11,301 $ 10,716 $ 9,958 $ 9,597 4.9% 5.5% 7.6% 3.8%

S. Asia/PAC $ 10,522 $ 9,899 $ 9,349 $ 8,970 $ 8,398 6.3% 5.9% 4.2% 6.8%

Eastern Europe $ 9,761 $ 9,498 $ 9,531 $ 9,802 $ 9,479 2.8% -0.3% -2.8% 3.4%

ME/Africa $ 4,876 $ 4,655 $ 4,790 $ 4,606 $ 4,505 4.7% -2.8% 4.0% 2.2%

ROW $ 302 $ 296 $ 308 $ 374 $ 330 1.8% -3.8% -17.7% 13.4%

TOTAL WW $ 292,830 $ 280,292 $ 271,638 $ 262,880 $ 251,713 4.5% 3.2% 3.3% 4.4%

Sales of Licensed Merchandise and Services, By Property Type, 2015-2019

2019-2018 2018-2017 2017-2016 2016-2015

2019 Sales 2018 Sales 2017 Sales 2016 Sales 2015 Sales YoY YoY YoY YoY
Property Revenues Revenues Revenues Revenues Revenues Change Change Change Change

Entertain/Characters $ 128,392 $ 122,682 $ 121,526 $ 118,324 $ 113,245 4.7% 1.0% 2.7% 4.5%

Corporate/Brand $ 60,174 $ 58,829 $ 55,770 $ 54,641 $ 52,820 2.3% 5.5% 2.1% 3.4%

Fashion $ 33,803 $ 32,243 $ 32,081 $ 31,068 $ 29,756 4.8% 0.5% 3.3% 4.4%

Sports $ 28,935 $ 27,838 $ 26,544 $ 25,298 $ 24,889 3.9% 4.9% 4.9% 1.6%

Publishing $ 22,232 $ 20,532 $ 18,437 $ 17,513 $ 15,678 8.3% 11.4% 5.3% 11.7%

Collegiate $ 6,481 $ 6,139 $ 5,688 $ 5,757 $ 5,940 5.6% 7.9% -1.2% -3.1%

Celebrity $ 4,785 $ 4,665 $ 4,603 $ 4,452 $ 4,209 2.6% 1.3% 3.4% 5.8%

Music $ 3,663 $ 3,484 $ 3,333 $ 3,081 $ 2,816 5.1% 4.5% 8.2% 9.4%

Art $ 2,983 $ 2,710 $ 2,475 $ 1,775 $ 1,439 10.0% 9.5% 39.4% 23.3%

Non- Profit $ 1,381 $ 1,170 $ 1,181 $ 971 $ 921 18.0% -0.9% 21.6% 5.5%

TOTAL WW $ 292,830 $ 280,292 $ 271,638 $ 262,880 $ 251,713 4.5% 3.2% 3.3% 4.4%

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E X E C U T I V E S U M M A RY

Sales of Licensed Merchandise and Services, By Product Category, 2015-2019

2019 Sales 2018 Sales 2017 Sales 2016 Sales 2015 Sales 2019-2018 2018-2017 2017-2016 2016-2015
Revenues Revenues Revenues Revenues Revenues YoY Change YoY Change YoY Change YoY Change

Revenue & Royalty Tables – Global

Product Categories

Apparel $ 44,317 $ 42,177 $ 40,665 $ 39,255 $ 37,663 5.1% 3.7% 3.6% 4.2%

Toys $ 35,790 $ 35,368 $ 36,121 $ 35,074 $ 33,954 1.2% -2.1% 3.0% 3.3%

Accessories- Fashion $ 34,731 $ 32,164 $ 31,043 $ 29,622 $ 28,340 8.0% 3.6% 4.8% 4.5%

Software/Video games/apps $ 22,864 $ 20,680 $ 19,496 $ 18,015 $ 16,662 10.6% 6.1% 8.2% 8.1%

Home Décor $ 21,123 $ 20,204 $ 19,429 $ 18,650 $ 17,243 4.5% 4.0% 4.2% 8.2%

Food and Beverage $ 16,485 $ 16,348 $ 16,293 $ 15,659 $ 15,188 0.8% 0.3% 4.0% 3.1%

CE $ 11,760 $ 11,391 $ 11,710 $ 11,509 $ 11,298 3.2% -2.7% 1.7% 1.9%

Footwear $ 11,091 $ 10,554 $ 9,904 $ 9,363 $ 9,046 5.1% 6.6% 5.8% 3.5%

Health and Beauty $ 10,866 $ 10,407 $ 9,809 $ 9,597 $ 9,424 4.4% 6.1% 2.2% 1.8%

Gifts $ 10,284 $ 10,386 $ 10,423 $ 10,383 $ 10,063 -1.0% -0.4% 0.4% 3.2%

Sporting Goods $ 10,003 $ 9,835 $ 9,660 $ 9,791 $ 9,666 1.7% 1.8% -1.3% 1.3%

Publishing $ 9,067 $ 9,027 $ 8,841 $ 8,769 $ 8,701 0.4% 2.1% 0.8% 0.8%

Paper Products $ 8,023 $ 7,819 $ 7,792 $ 7,781 $ 7,505 2.6% 0.3% 0.1% 3.7%

Music/ Video $ 7,951 $ 7,639 $ 7,431 $ 7,578 $ 7,375 4.1% 2.8% -1.9% 2.8%

Housewares $ 7,265 $ 7,041 $ 6,760 $ 6,516 $ 6,238 3.2% 4.2% 3.7% 4.5%

Lawn/Garden/Tools/Hardware $ 6,458 $ 6,246 $ 4,760 $ 4,469 $ 4,395 3.4% 31.2% 6.5% 1.7%

Location Based Events/Themed

Attractions/Promos $ 6,410 $ 5,836 $ 5,718 $ 4,331 $ 4,288 9.8% 2.1% 32.0% 1.0%

Infant $ 5,972 $ 5,492 $ 5,323 $ 4,961 $ 4,367 8.7% 3.2% 7.3% 13.6%

Auto Parts $ 3,183 $ 2,983 $ 2,894 $ 2,827 $ 2,697 6.7% 3.1% 2.4% 4.8%

Services $ 3,030 $ 2,828 $ 2,682 $ 2,540 In "Other" 7.1% 5.4% 5.6% N/A

Casino Gaming/Lotteries $ 1,826 $ 1,726 $ 1,668 $ 1,521 $ 1,481 5.8% 3.5% 9.6% 2.7%

Pet Products $ 825 $ 777 $ 602 $ 577 $ 432 6.2% 29.0% 4.3% 33.6%

Other $ 3,508 $ 3,363 $ 2,614 $ 4,089 $ 5,687 4.3% 28.6% N/A N/A

Total $ 292,830 $ 280,292 $ 271,638 $ 262,880 $ 251,713 4.5% 3.2% 3.3% 4.4%

12 The 2020 Annual Global Licensing Industry Study

 TR EN DS AND TOPICS
This section of the Study highlights several trends and developments within the licensing business, as noted
both by the report authors and survey respondents. Those who filled out survey forms and submitted to
interviews for this report were promised anonymity, so are identified in most cases by the nature of their
company’s role in the licensing business.

SUSTAINABILITY
Tying into the Millennial affinity for cause-related marketing issues that helped to power growth in the licensed
Non-Profit sector, the issue of planet sustainability is clearly spilling over into other facets of the licensing industry,
helping to drive increased demand for sustainable licensed product among this socially conscious segment.
As noted by one agent, “As companies respond to consumer demands for a more sustainable future, sustainability
in licensing programs is becoming a priority for brand owners. Those with sustainability programs and policies for
core business are creating specific sustainability targets for their licensees.”
Along similar lines, there were a few comments about the continued health consciousness of Food & Beverage
sector licensing, with more emphasis on less environmentally harmful plant-based foods and beverages becoming
a nice growth sector.

DIRECT-TO-RETAIL (DTR) LICENSING

The second most cited topic in survey comments was the growth of DTR licensed brands, as well as private
label brands, having a profound impact on shelf space available to classic licensed brands. For brand owners,
DTR means placing a bet that licensing to a single retailer – whether in total, or for a specific category – gains
guaranteed shelf space and marketing support within that chain. For potential licensees, though, retailers are
competing for the same licenses with which they’d like to do business.
One European licensee commented that “all the major players now have gone with DTR licensing models such as
Primark, Inditex and H&M.” Another European licensee from the same region stated: “Too many DTR agreements
being made with retailers; any real successful licensed properties seem to be going DTR now.”

13 The 2020 Annual Global Licensing Industry Study

TRE N D S & TOP ICS

ECOMMERCE
Distribution patterns within the licensing business – as in all consumer business in particular – are constantly
changing. The topic most cited in the survey comments (which were gathered BEFORE the onset of the global
pandemic) was the continued acceleration of shopping from physical retail to the convenience of on-line,
which helped to improve industry retailer margins overall and expand opportunities for licensees who are very
challenged to get onshelf in the brick-and-mortar world.
Said one brand owner: “It’s extremely important to establish the brand’s Amazon strategy - majority of our younger
customers are purchasing through Amazon so we’re working to create a methodical plan in terms of offering our
core products and licensed products together on one Amazon store.”
One licensee commented that “our company is 100% direct-to-consumer now; we moved 100% on-line.” And an
agent stated simply that there are “many more direct-to-consumer manufacturers out there in 2019.”
The overall distribution picture was summed up by a U.S.-based agent: “The best licensees are committed to
employing effective cross-platform retail strategies to capture all forms of consumer purchasing patterns.”

LOCATION-BASED LICENSING
“Licensed Experiences continue to engage consumers and are becoming more immersive,” said one agent.
“Eateries, themed-hotels and vacation stays among licensed brands that are traditionally not involved in the
hospitality business have created overnight experiences that deepen consumer engagement and generate social
buzz.”
An Asia-based agent commented that “Location-Based Entertainment licensing continues to be hot, with more
malls and brands recognizing the benefits of LBE for mall traffic and enhanced consumer engagement, but
revenue models are still evolving for this licensing sector.”

DIGITAL PROPERTIES/eSPORTS
The rise of the “Digital Brand”, particularly for Gen Z consumers, was frequently cited, with big inbound and
outbound licensing initiatives driven by videogame properties, eSports and celebrities/influencers whose main
visibility comes via social media.
“We see a rise of characters born and raised from social communication tools and social networks now standing
out in the kids’ market,” commented one agent, typical of many others.

TRIED AND TRUE

As much as everyone in the marketplace is constantly trying to find and leverage the latest hot brand or character,
many also seek the comfort of those with solid track records and consumer familiarity. seeks out hot brands and
properties. “Retail buyers relying more on prior brand sales track record of licensed brands vs consumer behavior
research about a newer brand,” said one executive
There were many comments on there being little room in a shrinking Brick & Mortar retail market for trying out
newer properties with less track record. “Retailers are playing it safe with brand selection,” said one licensee.
Another licensee commented that the best way to compete with this trend is to license older, well-trusted
heritage brands that enjoy tremendous equity with consumers. “Classic brands are seeing a huge resurgence now
as a result.”

14 The 2020 Annual Global Licensing Industry Study

 STUDY ME T HOD OLOG Y
An anonymous online survey was fielded to collect data on top-line wholesale licensed product revenues and
royalties and percentage breakdowns by countries, property types and product categories. The survey and email
invitations were prepared in eight languages –English, French, Italian, German, Portuguese, Spanish, Chinese and
Japanese. Email invitations to the survey were sent to both members and non-members of Licensing International.
We also publicized (and offered links to) the survey via press releases, publications, social media and websites
devoted to either the licensing business or affiliated industries.

To ensure the best response rates, SIS International was contracted to conduct telephone interviews of companies
in major countries in the language of the respondent’s choice for those who did not have the time or desire to
complete the online survey.

In February & March 2020, we fielded a multilingual market research survey which drew responses from 183
firms: 59 licensors, 65 licensees and 59 agents/consultants to further build our licensing company database. The
survey responses were supplemented by in-language phone interviews and this resulted in reported revenues
from 38 countries and all 7 major geographic regions.

To supplement data from the survey responses and interviews, we used fee-based research sources such as
IBIS World, Morningstar, Statista, and the International Trade Centre and coupled them with information from
company websites, trade associations, Licensing industry databases, annual reports and press articles. In total,
specific worldwide data from 662 companies was collected and compiled through both primary and secondary
research methods for this year’s study.

We also took into account data from specific industries, government agencies, The World Bank and multiple other
worldwide economic data sources.

Since this study includes 100 percent of the global market, we needed to account for countries for which we did
not have directly reported data. Where country level data was not available, we used an allocation model that
considered several sources of global economic data as well as the results from survey participants on a Regional
basis. A similar model using additional market data sources was also used to allocate high level revenues to
property types and product categories where needed.

15 The 2020 Annual Global Licensing Industry Study

ST U DY M E T H O D O LO G Y

While our models can derive licensed product revenues, this report also includes royalty revenues. When actual
royalty revenues were not provided via survey or sourced in the public domain, we used a formula to calculate
royalties from reported or modeled sales revenues. Since royalties are calculated off wholesale revenues, we first
used retail gross margins by product category to derive wholesale revenues when they were not reported to us.
We then applied average royalty rates annually reported by the industry via survey for each product category to
derive estimated royalty revenues.

Brandar Consulting, LLC is a 13-year old firm committed to providing companies subject matter expertise in
the areas Brand Licensing, Market Research, Market Analysis, Brand Extension and Business Strategy. The firm
specializes in helping organizations start or proactively expand Brand/Trademark Licensing Programs. The key
components in its suite of services are conducting brand equity & category extension research, in-licensing brand
identification research, product market analysis, modeling brand royalty potential and conducting factor analysis
to set priorities for Licensing Plans. The firm’s principals, Mike Slusar and Randy Malone, share a combined 50
years of experience in the brand licensing industry. www.brandar.com

D efinitions of Prope r ty Types:

ART
Art licensing encompasses everything from individual artists who support their artistic endeavors via licensing
to well- established businesses/organizations that create or own art and designs that can be specifically used to
decorate a range of products: apparel, prints, home décor, websites, housewares, textiles, publishing, giftware etc.

CELEBRITIES
This property includes individuals/groups and the estates of individuals who are primarily well known in the fields
of entertainment and other fields such as politics, media and business.

ENTERTAINMENT/CHARACTERS
This category of licensing encompasses properties springing primarily from feature films, television shows,
videogames, online entertainment and social media. (Characters and franchises that are created via books are
also a popular licensing category but are generally classified as “publishing” properties.)

COLLEGIATE
This property includes College and University logos, names and slogans. Licensing programs usually target alumni
with a greater variety of merchandise rather than just current college students.

FASHION
The licensing of designer fashion names, models and brands into such categories as apparel, fashion accessories,
health & beauty aids and home goods is one of the best-known facets of the business.

MUSIC
Product licensing and merchandising based on musical groups, musicians and their works. (Does not include the
licensing of music itself for advertising and other commercial purposes.)

16 The 2020 Annual Global Licensing Industry Study

ST U DY M E T H O D O LO G Y

NON-PROFIT
Licensing of non-profit organizations such as museums, churches, charity and special interest organizations.

SPORTS (Leagues/Individuals)
This includes: Major sports leagues — i.e. National Football League, Major League Baseball, National Basketball
Association and the National Hockey League –along with NASCAR. Each of those leagues runs the licensing
business on behalf of its teams out of a centralized league office. This also includes individual clubs who operate
their own licensing businesses independent of leagues; professional associations who may represent the players
and athletes for licensing. –i.e. NFL Players Association; smaller professional sports leagues; the International
Olympic Committee and major sports events such as the Olympics and FIFA World Cup, as well as athletes
individually.

CORPORATE BRAND/TRADE NAME

The licensing of company names, logos, trademarks or brands (e.g., Harley-Davidson, Coca-Cola).

PUBLISHING
This property includes any brand or character that exists primarily in print media (magazines, books, newspaper,
etc.) Once a publishing property so that its identity derives primarily from other media such as movies, TV, apps
or video games, the property is re-classified under Entertainment/ Characters Properties.

17 The 2020 Annual Global Licensing Industry Study

ST U DY M E T H O D O LO G Y

D efinition s of Product Ca t e gories:

Apparel (e.g. tops, bottoms, dresses, menswear, outerwear, etc.)

Auto Parts/Accessories (e.g. automotive parts & fluids, car accessories)

Consumer Electronics (e.g. audio and video equipment, computers and computer accessories, cellphone
cases, headphones, electronic accessories etc.)

Fashion Accessories (e.g. leather goods, briefcases, jewelry, luggage, scarves, gloves, hats, ties, etc.)

Food/Beverage (e.g. coffee, yogurt, cereal, cake mixes, frozen food, spirits, sauces, etc.)

Footwear (e.g. slippers, sneakers, children’s shoes, etc.)

Casino Gaming/Lotteries (e.g. lotteries, casino games, slots, etc.)

Gifts/Collectibles/Novelties (e.g., seasonal items, nick-nacks, figurines, die casts, etc.)

Health/Beauty Products (e.g. fragrances, skin care, shaving goods, hair care, etc.)

Home Décor (e.g. Furniture/Furnishings) (furniture, wall hangings, kitchen domestics, wall art, floor coverings, etc.)

Housewares (e.g. small electrics, kitchen accessories, cooking utensils, pots, pans, etc.)

Infant Products (e.g. layette, diapers, infant apparel, baby care products, etc.)

Lawn/Garden/Tools/Hardware (e.g. power equipment, garden tools & apparel, planters, grilles, beach/
camping/picnic supplies, garden chemicals, patio furniture, lighting and fixtures power tools, work attire, building
supplies, paint, indoor storage & organization products, etc.)

Music/Video (e.g. DVDs, CDs, streams, etc.) *does not refer to the licensing of music itself i.e. for Musak,
commercials, etc.)

Paper & Party Products/ School Supplies (e.g. notebooks, party goods, greeting cards, posters, pads, lunch
boxes, Office & stationary supplies etc.)

Pet Products (e.g. pet foods and pet supplies, collars, leashes, health and beauty aids, supplements, toys, bedding

Location Based Experiences or Shows/ Themed Attractions or Travel/Promotions (licensing of a property

to place on an Event, Show or Themed Attraction, placing a licensed property on a marketing promotion or
promotional item, etc.)

Publishing (e.g. books, comics, magazines, etc.)

Services (e.g. Real estate, insurance, hotel/restaurants, travel, etc.)

Software and Video Games (e.g. apps, console-based games, mobile games, on-line games, competitive
e-gaming/e-sports teams and players, etc.)

Sporting Goods (e.g. athletic equipment, balls, etc.)

Toys/Games (Not Software/Video) (e.g. action figures, board games, toy vehicles, etc.)

18 The 2020 Annual Global Licensing Industry Study

 To p 1 0 Licensing TOP
R eve n ue Countr y Prof i les
10 COUNTRY PROFILES

U.S. 2019 YoY change United Kingdom 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $161,038 4.4% 2019 Retail Licensing Revenue (USD Millions) $15,141 3.8%
2019 Licensing Revenue Rank 1 0 2019 Licensing Revenue Rank 2 0
Economics Economics
GDP (USD Millions) $21,027,136 2.4% GDP (USD Millions) $2,895,271 1.4%
Consumer Spending (USD Millions) $16,902,980 3.0% Consumer Spending (USD Millions) $2,398,783 1.6%
Retail Sales change 3.9% Retail Sales change 3.1%
Population 329,064,917 0.73% Population 67,530,172 0.56%
Average annual income $63,080 3.3% Average annual income $41,770 1.4%
Licensing as percent of Consumer Spending 1.0% Licensing as percent of Consumer Spending 0.6%

Major In-country Retailers Walmart, Kroger, Amazon Major In-country Retailers Tesco, Sainsbury, ASDA
* Economic information based on latest reported data * Economic information based on latest reported data

Japan 2019 YoY change Germany 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $14,364 2.4% 2019 Retail Licensing Revenue (USD Millions) $11,852 3.8%
2019 Licensing Revenue Rank 3 0 2019 Licensing Revenue Rank 4 0
Economics Economics
GDP (USD Millions) $5,008,608 0.8% GDP (USD Millions) $3,970,516 0.6%
Consumer Spending (USD Millions) $3,744,972 0.4% Consumer Spending (USD Millions) $2,843,863 1.3%
Retail Sales change 0.0% Retail Sales change 2.8%
Population 126,860,301 -0.30% Population 83,517,045 -0.14%
Average annual income $41,310 3.6% Average annual income $47,090 3.9%
Licensing as percent of Consumer Spending 0.4% Licensing as percent of Consumer Spending 0.4%

Major In-country Retailers Aeon, Seven & i, Amazon, Rakuten Major In-country Retailers Lidl, Tesco, Sainsbury, ASDA
* Economic information based on latest reported data * Economic information based on latest reported data

Hong Kong and China 2019 YoY change Canada 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $10,432 9.7% 2019 Retail Licensing Revenue (USD Millions) $8,633 3.9%
2019 Licensing Revenue Rank 5 0 2019 Licensing Revenue Rank 6 0
Economics Economics
GDP (USD Millions) $14,850,277 5.9% GDP (USD Millions) $1,742,469 1.7%
Consumer Spending (USD Millions) $7,562,319 9.3% Consumer Spending (USD Millions) $1,353,861 2.1%
Retail Sales change 8.1% Retail Sales change 1.5%
Population 1,441,346,005 0.35% Population 37,411,047 0.88%
Average annual income $9,460 3.3% Average annual income $44,940 2.5%
Licensing as percent of Consumer Spending 0.1% Licensing as percent of Consumer Spending 0.6%
Alilbaba, JD.com, Sun Art, RT Mart, Weston Group, Walmart, Costco,
Major In-country Retailers Walmart Major In-country Retailers Empire
* Economic information based on latest reported data * Economic information based on latest reported data

19 The 2020 Annual Global Licensing Industry Study

 Economics Economics
GDP (USD Millions) $5,008,608 0.8% GDP (USD Millions) $3,970,516 0.6%
Consumer Spending (USD Millions) $3,744,972 0.4% Consumer Spending (USD Millions) $2,843,863 1.3%
Retail Sales change 0.0% Retail Sales change 2.8%
Population 126,860,301 -0.30% Population 83,517,045 -0.14%
Average annual income $41,310 3.6% Average annual income $47,090 3.9%
Licensing as percent of Consumer Spending 0.4% Licensing as percent of Consumer Spending 0.4%

To p 1 0 Licensing R eve n ue Countr y Prof i les

Major In-country Retailers Aeon, Seven & i, Amazon, Rakuten
Major In-country Retailers Lidl, Tesco, Sainsbury, ASDA
* Economic information based on latest reported data * Economic information based on latest reported data

Hong Kong and China 2019 YoY change Canada 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $10,432 9.7% 2019 Retail Licensing Revenue (USD Millions) $8,633 3.9%
2019 Licensing Revenue Rank 5 0 2019 Licensing Revenue Rank 6 0
Economics Economics
GDP (USD Millions) $14,850,277 5.9% GDP (USD Millions) $1,742,469 1.7%
Consumer Spending (USD Millions) $7,562,319 9.3% Consumer Spending (USD Millions) $1,353,861 2.1%
Retail Sales change 8.1% Retail Sales change 1.5%
Population 1,441,346,005 0.35% Population 37,411,047 0.88%
Average annual income $9,460 3.3% Average annual income $44,940 2.5%
Licensing as percent of Consumer Spending 0.1% Licensing as percent of Consumer Spending 0.6%
Alilbaba, JD.com, Sun Art, RT Mart, Weston Group, Walmart, Costco,
Major In-country Retailers Walmart Major In-country Retailers Empire
* Economic information based on latest reported data * Economic information based on latest reported data
TOP 10 COUNTRY PROFILES

France 2019 YoY change Brazil 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $6,596 3.7% 2019 Retail Licensing Revenue (USD Millions) $5,291 11.9%
2019 Licensing Revenue Rank 7 0 2019 Licensing Revenue Rank 8 0
Economics Economics
GDP (USD Millions) $2,812,254 1.3% GDP (USD Millions) $1,890,115 1.2%
Consumer Spending (USD Millions) $2,147,538 0.9% Consumer Spending (USD Millions) $1,570,555 1.9%
Retail Sales change 2.5% Retail Sales change 8.1%
Population 65,129,728 0.34% Population 211,049,527 0.75%
Average annual income $41,080 3.8% Average annual income $9,140 3.1%
Licensing as percent of Consumer Spending 0.3% Licensing as percent of Consumer Spending 0.3%
E. leclerc, Carrefour, Les Grupo Pão de Açúcar, Carrefour,
Major In-country Retailers Mousquetaires Major In-country Retailers Walmart
* Economic information based on latest reported data * Economic information based on latest reported data

Italy 2019 YoY change Netherlands 2019 YoY change

2019 Retail Licensing Revenue (USD Millions) $4,237 4.2% 2019 Retail Licensing Revenue (USD Millions) $3,747 5.0%
2019 Licensing Revenue Rank 9 0 2019 Licensing Revenue Rank 10 0
Economics Economics
GDP (USD Millions) $2,090,116 0.3% GDP (USD Millions) $929,373 1.7%
Consumer Spending (USD Millions) $1,653,337 0.8% Consumer Spending (USD Millions) $624,495 2.3%
Retail Sales change 0.9% Retail Sales change 3.4%
Population 60,550,075 -0.14% Population 17,097,130 0.29%
Average annual income $33,730 4.1% Average annual income $51,260 4.6%
Licensing as percent of Consumer Spending 0.3% Licensing as percent of Consumer Spending 0.6%

Major In-country Retailers Coop Italia, Conad, Selex Major In-country Retailers Ahold, Jumbo, Lidl, Aldi
* Economic information based on latest reported data * Economic information based on latest reported data

20 The 2020 Annual Global Licensing Industry Study

 R evenue & Ro yal ty S umma r y Ta bles – G lobal

Revenue & Royalty Tables – Global

Sales of Licensed Merchandise and Services, by Country and Property Type, 2019 (in millions of US$)
Character/
Rank Product Category Total Art Celebrity Collegiate Fashion Music Non Profit Sports Corporate Publishing
Entertainment
1 US $ 161,038 $ 1,910 $ 2,732 $ 49,304 $ 5,697 $ 20,229 $ 2,389 $ 1,326 $ 21,814 $ 35,370 $ 20,267
2 United Kingdom $ 15,141 $ 240 $ 173 $ 9,782 $ 218 $ 1,270 $ 69 $ 3 $ 1,509 $ 1,466 $ 409
3 Japan $ 14,364 $ 92 $ 90 $ 11,154 $ - $ 1,061 $ 129 $ 1 $ 124 $ 1,452 $ 262
4 Germany $ 11,852 $ 22 $ 183 $ 6,666 $ 129 $ 912 $ 65 $ 0 $ 1,862 $ 1,756 $ 257
Hong Kong and
5 $ 10,432 $ 184 $ 164 $ 5,440 $ - $ 2,089 $ 46 $ 6 $ 530 $ 1,720 $ 253
China
6 Canada $ 8,633 $ 71 $ 457 $ 4,608 $ 241 $ 254 $ 428 $ 0 $ 543 $ 1,975 $ 57
7 France $ 6,596 $ 89 $ 130 $ 3,476 $ 5 $ 1,306 $ 34 $ 0 $ 187 $ 1,354 $ 16
8 Brazil $ 5,291 $ 58 $ 4 $ 3,027 $ 11 $ 572 $ 12 $ 0 $ 365 $ 1,242 $ 0
9 Italy $ 4,237 $ 48 $ 69 $ 2,309 $ - $ 983 $ 16 $ 0 $ 183 $ 622 $ 8
10 Netherlands $ 3,747 $ 9 $ 42 $ 2,284 $ - $ 267 $ 26 $ 0 $ 320 $ 788 $ 10
11 Australia $ 3,623 $ 12 $ 21 $ 1,997 $ - $ 576 $ 12 $ 44 $ 232 $ 662 $ 67
12 Spain $ 3,449 $ 44 $ 46 $ 2,094 $ - $ 343 $ 18 $ 0 $ 162 $ 664 $ 77
13 Mexico $ 3,286 $ 5 $ 21 $ 1,489 $ 179 $ 462 $ 58 $ 0 $ 278 $ 578 $ 217
14 Belgium $ 2,689 $ 6 $ 31 $ 1,835 $ - $ 222 $ 16 $ 0 $ 66 $ 507 $ 7
15 Russian Federation $ 2,579 $ 8 $ 28 $ 1,613 $ - $ 88 $ 13 $ 0 $ 8 $ 818 $ 3
United Arab
16 $ 2,348 $ 49 $ 60 $ 1,364 $ 2 $ 233 $ 23 $ 0 $ 18 $ 598 $ 1
Emirates
17 Korea, Republic of $ 1,934 $ 15 $ 62 $ 1,105 $ - $ 130 $ 17 $ 0 $ 63 $ 491 $ 51
18 India $ 1,864 $ 4 $ 9 $ 669 $ - $ 535 $ 16 $ 0 $ 40 $ 586 $ 4
19 Sweden $ 1,581 $ 3 $ 16 $ 913 $ - $ 102 $ 9 $ 0 $ 36 $ 315 $ 185
20 Switzerland $ 1,574 $ 7 $ 30 $ 642 $ - $ 280 $ 13 $ 0 $ 67 $ 531 $ 4
21 Poland $ 1,529 $ 7 $ 20 $ 773 $ - $ 54 $ 12 $ 0 $ 4 $ 656 $ 3
22 Turkey $ 1,166 $ 4 $ 11 $ 526 $ - $ 29 $ 7 $ 0 $ 8 $ 580 $ 1
23 Singapore $ 1,107 $ 12 $ 19 $ 329 $ - $ 223 $ 10 $ 0 $ 51 $ 459 $ 5
24 Denmark $ 1,089 $ 3 $ 15 $ 729 $ - $ 86 $ 6 $ 0 $ 26 $ 210 $ 15
25 Austria $ 991 $ 4 $ 20 $ 457 $ - $ 141 $ 10 $ 0 $ 34 $ 322 $ 2
26 Chile $ 938 $ 1 $ 4 $ 617 $ - $ 66 $ 8 $ 0 $ 59 $ 183 $ 1
27 Norway $ 880 $ 2 $ 9 $ 642 $ - $ 44 $ 5 $ 0 $ 28 $ 139 $ 12
28 Argentina $ 878 $ 2 $ 8 $ 581 $ - $ 62 $ 6 $ 0 $ 24 $ 194 $ 1
29 Saudi Arabia $ 846 $ 2 $ 14 $ 580 $ - $ 48 $ 7 $ 0 $ 4 $ 190 $ 1
30 Czech Republic $ 843 $ 5 $ 11 $ 328 $ - $ 37 $ 9 $ 0 $ 3 $ 448 $ 1
31 Indonesia $ 817 $ 2 $ 11 $ 409 $ - $ 137 $ 73 $ 0 $ 12 $ 171 $ 2
32 Ireland $ 737 $ 2 $ 9 $ 521 $ - $ 42 $ 4 $ 0 $ 15 $ 135 $ 11
33 Malaysia $ 662 $ 5 $ 9 $ 330 $ - $ 66 $ 7 $ 0 $ 23 $ 221 $ 2
34 Finland $ 650 $ 1 $ 7 $ 473 $ - $ 30 $ 3 $ 0 $ 12 $ 116 $ 7
35 Colombia $ 648 $ 1 $ 2 $ 441 $ - $ 37 $ 11 $ 0 $ 30 $ 126 $ 1
36 Vietnam $ 636 $ 1 $ 4 $ 482 $ - $ 22 $ 5 $ 0 $ 16 $ 105 $ 1
37 Portugal $ 632 $ 2 $ 9 $ 414 $ - $ 57 $ 4 $ 0 $ 13 $ 132 $ 1
38 New Zealand $ 630 $ 1 $ 3 $ 335 $ - $ 68 $ 1 $ 0 $ 12 $ 209 $ 0
39 Thailand $ 625 $ 2 $ 6 $ 368 $ - $ 42 $ 6 $ 0 $ 21 $ 178 $ 2
40 Taiwan $ 624 $ 2 $ 18 $ 396 $ - $ 48 $ 6 $ 0 $ 14 $ 138 $ 1
41 Slovakia $ 595 $ 2 $ 6 $ 312 $ - $ 25 $ 5 $ 0 $ 3 $ 242 $ 1
42 Hungary $ 568 $ 2 $ 7 $ 349 $ - $ 20 $ 5 $ 0 $ 2 $ 182 $ 1
43 Philippines $ 558 $ 1 $ 5 $ 297 $ - $ 91 $ 2 $ 0 $ 16 $ 145 $ 1
44 Peru $ 510 $ 1 $ 1 $ 347 $ - $ 22 $ 7 $ 0 $ 21 $ 111 $ 0
45 South Africa $ 504 $ 1 $ 7 $ 209 $ - $ 150 $ 4 $ 0 $ 26 $ 107 $ 0
46 Greece $ 462 $ 5 $ 5 $ 334 $ - $ 32 $ 3 $ 0 $ 11 $ 72 $ 1
47 Egypt $ 419 $ 1 $ 8 $ 273 $ - $ 23 $ 5 $ 0 $ 4 $ 105 $ 0
48 Israel $ 385 $ 1 $ 8 $ 289 $ - $ 23 $ 4 $ 0 $ 3 $ 56 $ 0
49 Nigeria $ 334 $ 1 $ 7 $ 220 $ - $ 17 $ 5 $ 0 $ 3 $ 80 $ 0
50 Venezuela $ 298 $ 0 $ 1 $ 188 $ - $ 10 $ 2 $ 0 $ 9 $ 89 $ 0

US/Canada $ 169,872 $ 1,983 $ 3,196 $ 54,023 $ 5,938 $ 20,498 $ 2,819 $ 1,326 $ 22,357 $ 37,407 $ 20,324
Western Europe $ 56,758 $ 489 $ 808 $ 33,948 $ 352 $ 6,153 $ 301 $ 3 $ 4,540 $ 9,140 $ 1,024
Eastern Europe $ 9,761 $ 35 $ 156 $ 5,824 $ 0 $ 253 $ 57 $ 0 $ 28 $ 3,397 $ 9
N. Asia $ 28,889 $ 309 $ 381 $ 19,478 $ 0 $ 3,403 $ 201 $ 7 $ 742 $ 3,800 $ 568
LATAM $ 11,850 $ 68 $ 41 $ 6,690 $ 189 $ 1,231 $ 104 $ 0 $ 784 $ 2,522 $ 219
S. Asia/Pacific $ 10,522 $ 39 $ 87 $ 5,216 $ - $ 1,760 $ 132 $ 44 $ 424 $ 2,736 $ 84
Middle East $ 4,876 $ 57 $ 105 $ 2,968 $ 2 $ 496 $ 47 $ 0 $ 59 $ 1,138 $ 4
ROW $ 302 $ 2 $ 9 $ 246 $ - $ 8 $ 1 $ 0 $ 1 $ 35 $ 0
TOTAL WW $ 292,830 $ 2,983 $ 4,785 $ 128,392 $ 6,481 $ 33,803 $ 3,663 $ 1,381 $ 28,935 $ 60,174 $ 22,232
Percent of WW 100% 1.0% 1.6% 43.8% 2.2% 11.5% 1.3% 0.5% 9.9% 20.5% 7.6%

Sales of Licensed Merchandise and Services, by Country and Property Type, 2019 (Percent of WW)
Character/
Rank Product Category Total Art Celebrity Entertainment Collegiate Fashion Music Non Profit Sports Corporate Publishing
1 US 55.0% 64.0% 57.1% 38.4% 87.9% 59.8% 65.2% 96.0% 75.4% 58.8% 91.2%
2 United Kingdom 5.2% 8.0% 3.6% 7.6% 3.4% 3.8% 1.9% 0.2% 5.2% 2.4% 1.8%
3 Japan 4.9% 3.1% 1.9% 8.7% 0.0% 3.1% 3.5% 0.0% 0.4% 2.4% 1.2%
4 Germany 4.0% 0.7% 3.8% 5.2% 2.0% 2.7% 1.8% 0.0% 6.4% 2.9% 1.2%
Hong Kong and
5
China 3.6% 6.2% 3.4% 4.2% 0.0% 6.2% 1.2% 0.5% 1.8% 2.9% 1.1%
6 Canada 2.9% 2.4% 9.5% 3.6% 3.7% 0.8% 11.7% 0.0% 1.9% 3.3% 0.3%
7 France 2.3% 3.0% 2.7% 2.7% 0.1% 3.9% 0.9% 0.0% 0.6% 2.2% 0.1%
8 Brazil 1.8% 2.0% 0.1% 2.4% 0.2% 1.7% 0.3% 0.0% 1.3% 2.1% 0.0%
9 Italy 1.4% 1.6% 1.4% 1.8% 0.0% 2.9% 0.4% 0.0% 0.6% 1.0% 0.0%
10 Netherlands 1.3% 0.3% 0.9% 1.8% 0.0% 0.8% 0.7% 0.0% 1.1% 1.3% 0.0%
11 Australia 1.2% 0.4% 0.4% 1.6% 0.0% 1.7% 0.3% 3.2% 0.8% 1.1% 0.3%
12 Spain 1.2% 1.5% 1.0% 1.6% 0.0% 1.0% 0.5% 0.0% 0.6% 1.1% 0.3%
21 The 2020 Annual Global Licensing Industry Study
13 Mexico 1.1% 0.2% 0.4% 1.2% 2.8% 1.4% 1.6% 0.0% 1.0% 1.0% 1.0%
14 Belgium 0.9% 0.2% 0.6% 1.4% 0.0% 0.7% 0.4% 0.0% 0.2% 0.8% 0.0%
15 Russian Federation 0.9% 0.3% 0.6% 1.3% 0.0% 0.3% 0.4% 0.0% 0.0% 1.4% 0.0%
 47 Egypt $ 419 $ 1 $ 8 $ 273 $ - $ 23 $ 5 $ 0 $ 4 $ 105 $ 0
48 Israel $ 385 $ 1 $ 8 $ 289 $ - $ 23 $ 4 $ 0 $ 3 $ 56 $ 0
49 Nigeria $ 334 $ 1 $ 7 $ 220 $ - $ 17 $ 5 $ 0 $ 3 $ 80 $ 0
50 Venezuela $ 298 $ 0 $ 1 $ 188 $ - $ 10 $ 2 $ 0 $ 9 $ 89 $ 0

US/Canada $ 169,872 $ 1,983 $ 3,196 $ 54,023 $ 5,938 $ 20,498 $ 2,819 $ 1,326 $ 22,357 $ 37,407 $ 20,324
Western Europe $ 56,758 $ 489 $ 808 $ 33,948 $ 352 $ 6,153 $ 301 $ 3 $ 4,540 $ 9,140 $ 1,024
Eastern Europe $ 9,761 $ 35 $ 156 $ 5,824 $ 0 $ 253 $ 57 $ 0 $ 28 $ 3,397 $ 9
N. Asia $ 28,889 $ 309 $ 381 $ 19,478 $ 0 $ 3,403 $ 201 $ 7 $ 742 $ 3,800 $ 568
LATAM $ 11,850 $ 68 $ 41 $ 6,690 $ 189 $ 1,231 $ 104 $ 0 $ 784 $ 2,522 $ 219
S. Asia/Pacific $ 10,522 $ 39 $ 87 $ 5,216 $ - $ 1,760 $ 132 $ 44 $ 424 $ 2,736 $ 84

ROW
R evenue & Ro yal ty S umma r y Ta bles – G lobal
Middle East $
$
4,876
302
$
$
57
2
$
$
105
9
$
$
2,968
246
$
$ -
2 $
$
496
8
$
$
47
1
$
$
0
0
$
$
59
1
$
$
1,138
35
$
$ 0
4

TOTAL WW $ 292,830 $ 2,983 $ 4,785 $ 128,392 $ 6,481 $ 33,803 $ 3,663 $ 1,381 $ 28,935 $ 60,174 $ 22,232
Percent of WW 100% 1.0% 1.6% 43.8% 2.2% 11.5% 1.3% 0.5% 9.9% 20.5% 7.6%

Revenue & Royalty Tables – Global

Sales of Licensed Merchandise and Services, by Country and Property Type, 2019 (Percent of WW)
Character/
Rank Product Category Total Art Celebrity Entertainment Collegiate Fashion Music Non Profit Sports Corporate Publishing
1 US 55.0% 64.0% 57.1% 38.4% 87.9% 59.8% 65.2% 96.0% 75.4% 58.8% 91.2%
2 United Kingdom 5.2% 8.0% 3.6% 7.6% 3.4% 3.8% 1.9% 0.2% 5.2% 2.4% 1.8%
3 Japan 4.9% 3.1% 1.9% 8.7% 0.0% 3.1% 3.5% 0.0% 0.4% 2.4% 1.2%
4 Germany 4.0% 0.7% 3.8% 5.2% 2.0% 2.7% 1.8% 0.0% 6.4% 2.9% 1.2%
Hong Kong and
5
China 3.6% 6.2% 3.4% 4.2% 0.0% 6.2% 1.2% 0.5% 1.8% 2.9% 1.1%
6 Canada 2.9% 2.4% 9.5% 3.6% 3.7% 0.8% 11.7% 0.0% 1.9% 3.3% 0.3%
7 France 2.3% 3.0% 2.7% 2.7% 0.1% 3.9% 0.9% 0.0% 0.6% 2.2% 0.1%
8 Brazil 1.8% 2.0% 0.1% 2.4% 0.2% 1.7% 0.3% 0.0% 1.3% 2.1% 0.0%
9 Italy 1.4% 1.6% 1.4% 1.8% 0.0% 2.9% 0.4% 0.0% 0.6% 1.0% 0.0%
10 Netherlands 1.3% 0.3% 0.9% 1.8% 0.0% 0.8% 0.7% 0.0% 1.1% 1.3% 0.0%
11 Australia 1.2% 0.4% 0.4% 1.6% 0.0% 1.7% 0.3% 3.2% 0.8% 1.1% 0.3%
12 Spain 1.2% 1.5% 1.0% 1.6% 0.0% 1.0% 0.5% 0.0% 0.6% 1.1% 0.3%
13 Mexico 1.1% 0.2% 0.4% 1.2% 2.8% 1.4% 1.6% 0.0% 1.0% 1.0% 1.0%
14 Belgium 0.9% 0.2% 0.6% 1.4% 0.0% 0.7% 0.4% 0.0% 0.2% 0.8% 0.0%
15 Russian Federation 0.9% 0.3% 0.6% 1.3% 0.0% 0.3% 0.4% 0.0% 0.0% 1.4% 0.0%
United Arab
16
Emirates 0.8% 1.6% 1.3% 1.1% 0.0% 0.7% 0.6% 0.0% 0.1% 1.0% 0.0%
17 Korea, Republic of 0.7% 0.5% 1.3% 0.9% 0.0% 0.4% 0.5% 0.0% 0.2% 0.8% 0.2%
18 India 0.6% 0.1% 0.2% 0.5% 0.0% 1.6% 0.4% 0.0% 0.1% 1.0% 0.0%
19 Sweden 0.5% 0.1% 0.3% 0.7% 0.0% 0.3% 0.3% 0.0% 0.1% 0.5% 0.8%
20 Switzerland 0.5% 0.2% 0.6% 0.5% 0.0% 0.8% 0.4% 0.0% 0.2% 0.9% 0.0%
21 Poland 0.5% 0.2% 0.4% 0.6% 0.0% 0.2% 0.3% 0.0% 0.0% 1.1% 0.0%
22 Turkey 0.4% 0.1% 0.2% 0.4% 0.0% 0.1% 0.2% 0.0% 0.0% 1.0% 0.0%
23 Singapore 0.4% 0.4% 0.4% 0.3% 0.0% 0.7% 0.3% 0.0% 0.2% 0.8% 0.0%
24 Denmark 0.4% 0.1% 0.3% 0.6% 0.0% 0.3% 0.2% 0.0% 0.1% 0.3% 0.1%
25 Austria 0.3% 0.1% 0.4% 0.4% 0.0% 0.4% 0.3% 0.0% 0.1% 0.5% 0.0%
26 Chile 0.3% 0.0% 0.1% 0.5% 0.0% 0.2% 0.2% 0.0% 0.2% 0.3% 0.0%
27 Norway 0.3% 0.1% 0.2% 0.5% 0.0% 0.1% 0.1% 0.0% 0.1% 0.2% 0.1%
28 Argentina 0.3% 0.1% 0.2% 0.5% 0.0% 0.2% 0.2% 0.0% 0.1% 0.3% 0.0%
29 Saudi Arabia 0.3% 0.1% 0.3% 0.5% 0.0% 0.1% 0.2% 0.0% 0.0% 0.3% 0.0%
30 Czech Republic 0.3% 0.2% 0.2% 0.3% 0.0% 0.1% 0.3% 0.0% 0.0% 0.7% 0.0%
31 Indonesia 0.3% 0.1% 0.2% 0.3% 0.0% 0.4% 2.0% 0.0% 0.0% 0.3% 0.0%
32 Ireland 0.3% 0.1% 0.2% 0.4% 0.0% 0.1% 0.1% 0.0% 0.1% 0.2% 0.0%
33 Malaysia 0.2% 0.2% 0.2% 0.3% 0.0% 0.2% 0.2% 0.0% 0.1% 0.4% 0.0%
34 Finland 0.2% 0.0% 0.1% 0.4% 0.0% 0.1% 0.1% 0.0% 0.0% 0.2% 0.0%
35 Colombia 0.2% 0.0% 0.0% 0.3% 0.0% 0.1% 0.3% 0.0% 0.1% 0.2% 0.0%
36 Vietnam 0.2% 0.0% 0.1% 0.4% 0.0% 0.1% 0.1% 0.0% 0.1% 0.2% 0.0%
37 Portugal 0.2% 0.1% 0.2% 0.3% 0.0% 0.2% 0.1% 0.0% 0.0% 0.2% 0.0%
38 New Zealand 0.2% 0.0% 0.1% 0.3% 0.0% 0.2% 0.0% 0.0% 0.0% 0.3% 0.0%
39 Thailand 0.2% 0.1% 0.1% 0.3% 0.0% 0.1% 0.2% 0.0% 0.1% 0.3% 0.0%
40 Taiwan 0.2% 0.1% 0.4% 0.3% 0.0% 0.1% 0.2% 0.0% 0.0% 0.2% 0.0%
41 Slovakia 0.2% 0.1% 0.1% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.4% 0.0%
42 Hungary 0.2% 0.1% 0.1% 0.3% 0.0% 0.1% 0.1% 0.0% 0.0% 0.3% 0.0%
43 Philippines 0.2% 0.0% 0.1% 0.2% 0.0% 0.3% 0.1% 0.0% 0.1% 0.2% 0.0%
44 Peru 0.2% 0.0% 0.0% 0.3% 0.0% 0.1% 0.2% 0.0% 0.1% 0.2% 0.0%
45 South Africa 0.2% 0.0% 0.1% 0.2% 0.0% 0.4% 0.1% 0.0% 0.1% 0.2% 0.0%
46 Greece 0.2% 0.2% 0.1% 0.3% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0%
47 Egypt 0.1% 0.0% 0.2% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.2% 0.0%
48 Israel 0.1% 0.0% 0.2% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0%
49 Nigeria 0.1% 0.0% 0.1% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0%
50 Venezuela 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
$
US/Canada 58.0% 66.5% 66.8% 42.1% 91.6% 60.6% 77.0% 96.0% 77.3% 62.2% 91.4%
Western Europe 19.4% 16.4% 16.9% 26.4% 5.4% 18.2% 8.2% 0.3% 15.7% 15.2% 4.6%
Eastern Europe 3.3% 1.2% 3.3% 4.5% 0.0% 0.7% 1.6% 0.0% 0.1% 5.6% 0.0%
N. Asia 9.9% 10.4% 8.0% 15.2% 0.0% 10.1% 5.5% 0.5% 2.6% 6.3% 2.6%
LATAM 4.0% 2.3% 0.9% 5.2% 2.9% 3.6% 2.9% 0.0% 2.7% 4.2% 1.0%
S. Asia/Pacific 3.6% 1.3% 1.8% 4.1% 0.0% 5.2% 3.6% 3.2% 1.5% 4.5% 0.4%
Middle East 1.7% 1.9% 2.2% 2.3% 0.0% 1.5% 1.3% 0.0% 0.2% 1.9% 0.0%
ROW 0.1% 0.1% 0.2% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

22 The 2020 Annual Global Licensing Industry Study

 R evenue & Ro yal ty S umma r y Ta bles – G lobal

Revenue & Royalty Tables – Global

Royalties from Licensed Merchandise and Services, by Country and Property Type, 2019 (in millions of US$) - Top 25 Countries
Character/
Rank Product Category Total Art Celebrity Collegiate Fashion Music Non Profit Sporting Goods Corporate Publishing
Entertainment
1 US $ 8,290.2 $ 105.4 $ 151.1 $ 3,164.5 $ 332.8 $ 1,109.7 $ 121.6 $ 71.3 $ 1,349.9 $ 1,697.1 $ 186.9
2 United Kingdom $ 868.1 $ 13.1 $ 10.1 $ 571.6 $ 13.1 $ 69.9 $ 4.1 $ 0.1 $ 93.7 $ 73.4 $ 19.0
3 Japan $ 865.5 $ 4.5 $ 5.3 $ 697.6 $ - $ 60.4 $ 7.2 $ 0.0 $ 7.1 $ 70.9 $ 12.4
4 Germany $ 681.2 $ 1.3 $ 10.9 $ 397.0 $ 7.7 $ 50.0 $ 3.9 $ 0.0 $ 108.7 $ 89.4 $ 12.2
5 Hong Kong and China $ 584.7 $ 10.1 $ 9.7 $ 319.9 $ - $ 113.8 $ 2.6 $ 0.2 $ 32.3 $ 84.5 $ 11.7
6 Canada $ 477.5 $ 3.9 $ 25.9 $ 273.0 $ 13.7 $ 13.5 $ 21.7 $ 0.0 $ 33.6 $ 90.5 $ 1.7
7 France $ 370.5 $ 5.1 $ 7.7 $ 205.9 $ 0.3 $ 71.7 $ 1.9 $ 0.0 $ 10.9 $ 66.3 $ 0.7
8 Brazil $ 303.1 $ 3.2 $ 0.2 $ 187.2 $ 0.7 $ 31.1 $ 0.6 $ 0.0 $ 22.0 $ 58.1 $ 0.0
9 Italy $ 235.8 $ 2.8 $ 4.1 $ 129.9 $ - $ 54.1 $ 0.9 $ 0.0 $ 11.0 $ 32.7 $ 0.4
10 Netherlands $ 214.2 $ 0.5 $ 2.6 $ 136.1 $ - $ 14.3 $ 1.4 $ 0.0 $ 19.9 $ 38.9 $ 0.4
11 Australia $ 204.1 $ 0.7 $ 1.2 $ 122.2 $ - $ 32.2 $ 0.7 $ 2.7 $ 14.3 $ 27.0 $ 3.1
12 Spain $ 197.2 $ 2.6 $ 2.8 $ 123.4 $ - $ 19.1 $ 1.0 $ 0.0 $ 10.0 $ 34.6 $ 3.7
13 Mexico $ 174.3 $ 0.3 $ 1.2 $ 92.0 $ 10.9 $ 24.9 $ 2.8 $ 0.0 $ 17.2 $ 22.0 $ 3.0
14 Belgium $ 153.5 $ 0.3 $ 1.9 $ 108.6 $ - $ 12.1 $ 0.9 $ 0.0 $ 3.9 $ 25.5 $ 0.3
15 United Arab Emirates $ 142.2 $ 2.9 $ 3.7 $ 89.0 $ 0.1 $ 12.7 $ 1.3 $ 0.0 $ 1.0 $ 31.4 $ 0.0
16 Russian Federation $ 137.9 $ 0.4 $ 1.7 $ 99.2 $ - $ 4.6 $ 0.8 $ 0.0 $ 0.4 $ 30.6 $ 0.1
17 Korea, Republic of $ 111.4 $ 0.8 $ 3.7 $ 69.4 $ - $ 6.8 $ 1.0 $ 0.0 $ 3.7 $ 23.5 $ 2.5
18 India $ 97.2 $ 0.2 $ 0.6 $ 41.2 $ - $ 28.5 $ 0.8 $ 0.0 $ 2.4 $ 23.4 $ 0.2
19 Switzerland $ 89.2 $ 0.4 $ 1.8 $ 38.3 $ - $ 15.2 $ 0.7 $ 0.0 $ 4.0 $ 28.6 $ 0.2
20 Sweden $ 88.2 $ 0.2 $ 1.0 $ 54.2 $ - $ 5.4 $ 0.5 $ 0.0 $ 2.2 $ 15.5 $ 9.2
21 Poland $ 75.7 $ 0.4 $ 1.2 $ 48.5 $ - $ 2.8 $ 0.7 $ 0.0 $ 0.2 $ 21.7 $ 0.1
22 Denmark $ 62.5 $ 0.2 $ 0.9 $ 43.4 $ - $ 4.7 $ 0.3 $ 0.0 $ 1.5 $ 10.8 $ 0.7
23 Singapore $ 58.7 $ 0.6 $ 1.1 $ 19.8 $ - $ 12.4 $ 0.5 $ 0.0 $ 3.0 $ 21.0 $ 0.2
24 Austria $ 55.7 $ 0.2 $ 1.2 $ 27.1 $ - $ 7.7 $ 0.5 $ 0.0 $ 2.0 $ 16.8 $ 0.1
25 Chile $ 55.5 $ 0.1 $ 0.2 $ 39.0 $ - $ 3.7 $ 0.4 $ 0.0 $ 3.6 $ 8.5 $ 0.0

N. America $ 8,779 $ 109.4 $ 182.0 $ 3,439.7 $ 346.4 $ 1,124.7 $ 143.3 $ 71.3 $ 1,383.5 $ 1,790.0 $ 188.5986
Western Europe $ 3,234 $ 27.5 $ 47.6 $ 1,995.4 $ 21.1 $ 338.1 $ 17.3 $ 0.1 $ 272.5 $ 466.0 $ 48.3
Eastern Europe $ 509 $ 2.1 $ 7.0 $ 369.8 $ - $ 14.1 $ 2.9 $ 0.0 $ 1.5 $ 111.4 $ 0.4
N. Asia $ 1,687 $ 16.1841 $ 20.9 $ 1,189.7 $ - $ 184.8 $ 11.7 $ 0.3 $ 45.0 $ 192.1 $ 26.7
LATAM $ 668 $ 3.8 $ 2.4 $ 415.5 $ 11.5 $ 67.0 $ 5.0 $ 0.0 $ 48.0 $ 111.9 $ 3.1
S. Asia/PAC $ 579 $ 2.2 $ 5.1 $ 319.7 $ - $ 95.3 $ 7.3 $ 2.7 $ 25.8 $ 117.0 $ 3.8
Middle East $ 285 $ 3.4 $ 6.4 $ 187.0 $ 0.1 $ 27.0 $ 2.7 $ 0.0 $ 3.6 $ 55.1 $ 0.1
ROW Adjusted $ 18 $ 0.1 $ 0.5 $ 14.7 $ - $ 0.4 $ 0.0 $ 0.0 $ 0.1 $ 1.7 $ 0.0
TOTAL WW $ 15,760 $ 165 $ 272 $ 7,932 $ 379 $ 1,851 $ 190 $ 74 $ 1,780 $ 2,845 $ 271
Percent of WW 100.0% 1.0% 1.7% 50.3% 2.4% 11.7% 1.2% 0.5% 11.3% 18.1% 1.7%

Royalties from Licensed Merchandise and Services, by Country and Property Type, 2019 (Percent of WW)- Top 25 Countries
Character/
Rank Product Category Total Art Celebrity Collegiate Fashion Music Non Profit Sporting Goods Corporate Publishing
Entertainment
1 US 52.6% 64.0% 55.5% 39.9% 87.8% 59.9% 63.9% 95.8% 75.8% 59.6% 68.9%
2 United Kingdom 5.5% 7.9% 3.7% 7.2% 3.5% 3.8% 2.2% 0.1% 5.3% 2.6% 7.0%
3 Japan 5.5% 2.7% 2.0% 8.8% 0.0% 3.3% 3.8% 0.0% 0.4% 2.5% 4.6%
4 Germany 4.3% 0.8% 4.0% 5.0% 2.0% 2.7% 2.0% 0.0% 6.1% 3.1% 4.5%
5 Hong Kong and China 3.7% 6.1% 3.6% 4.0% 0.0% 6.1% 1.4% 0.3% 1.8% 3.0% 4.3%
6 Canada 3.0% 2.4% 9.5% 3.4% 3.6% 0.7% 11.4% 0.0% 1.9% 3.2% 0.6%
7 France 2.4% 3.1% 2.8% 2.6% 0.1% 3.9% 1.0% 0.0% 0.6% 2.3% 0.3%
8 Brazil 1.9% 1.9% 0.1% 2.4% 0.2% 1.7% 0.3% 0.0% 1.2% 2.0% 0.0%
9 Italy 1.5% 1.7% 1.5% 1.6% 0.0% 2.9% 0.5% 0.0% 0.6% 1.1% 0.1%
10 Netherlands 1.4% 0.3% 0.9% 1.7% 0.0% 0.8% 0.7% 0.0% 1.1% 1.4% 0.2%
11 Australia 1.3% 0.4% 0.5% 1.5% 0.0% 1.7% 0.4% 3.6% 0.8% 0.9% 1.1%
12 Spain 1.3% 1.6% 1.0% 1.6% 0.0% 1.0% 0.5% 0.0% 0.6% 1.2% 1.4%
13 Mexico 1.1% 0.2% 0.5% 1.2% 2.9% 1.3% 1.5% 0.0% 1.0% 0.8% 1.1%
14 Belgium 1.0% 0.2% 0.7% 1.4% 0.0% 0.7% 0.5% 0.0% 0.2% 0.9% 0.1%
15 United Arab Emirates 0.9% 1.8% 1.4% 1.1% 0.0% 0.7% 0.7% 0.0% 0.1% 1.1% 0.0%
16 Russian Federation 0.9% 0.3% 0.6% 1.3% 0.0% 0.2% 0.4% 0.0% 0.0% 1.1% 0.0%
23 17 The
Korea,2020
Republic Annual
of Global
0.7% Licensing
0.5% Industry
1.4% Study
0.9% 0.0% 0.4% 0.5% 0.0% 0.2% 0.8% 0.9%
18 India 0.6% 0.1% 0.2% 0.5% 0.0% 1.5% 0.4% 0.0% 0.1% 0.8% 0.1%
 N. America $ 8,779 $ 109.4 $ 182.0 $ 3,439.7 $ 346.4 $ 1,124.7 $ 143.3 $ 71.3 $ 1,383.5 $ 1,790.0 $ 188.5986
Western Europe $ 3,234 $ 27.5 $ 47.6 $ 1,995.4 $ 21.1 $ 338.1 $ 17.3 $ 0.1 $ 272.5 $ 466.0 $ 48.3
Eastern Europe $ 509 $ 2.1 $ 7.0 $ 369.8 $ - $ 14.1 $ 2.9 $ 0.0 $ 1.5 $ 111.4 $ 0.4
N. Asia $ 1,687 $ 16.1841 $ 20.9 $ 1,189.7 $ - $ 184.8 $ 11.7 $ 0.3 $ 45.0 $ 192.1 $ 26.7
LATAM $ 668 $ 3.8 $ 2.4 $ 415.5 $ 11.5 $ 67.0 $ 5.0 $ 0.0 $ 48.0 $ 111.9 $ 3.1
S. Asia/PAC $ 579 $ 2.2 $ 5.1 $ 319.7 $ - $ 95.3 $ 7.3 $ 2.7 $ 25.8 $ 117.0 $ 3.8
Middle East $ 285 $ 3.4 $ 6.4 $ 187.0 $ 0.1 $ 27.0 $ 2.7 $ 0.0 $ 3.6 $ 55.1 $ 0.1

R evenue & Ro yal ty S umma r y Ta bles – G lobal

ROW Adjusted $ 18 $ 0.1 $ 0.5 $ 14.7 $ - $ 0.4 $ 0.0 $ 0.0 $ 0.1 $ 1.7 $ 0.0
TOTAL WW $ 15,760 $ 165 $ 272 $ 7,932 $ 379 $ 1,851 $ 190 $ 74 $ 1,780 $ 2,845 $ 271
Percent of WW 100.0% 1.0% 1.7% 50.3% 2.4% 11.7% 1.2% 0.5% 11.3% 18.1% 1.7%

Revenue & Royalty Tables – Global

Royalties from Licensed Merchandise and Services, by Country and Property Type, 2019 (Percent of WW)- Top 25 Countries
Character/
Rank Product Category Total Art Celebrity Collegiate Fashion Music Non Profit Sporting Goods Corporate Publishing
Entertainment
1 US 52.6% 64.0% 55.5% 39.9% 87.8% 59.9% 63.9% 95.8% 75.8% 59.6% 68.9%
2 United Kingdom 5.5% 7.9% 3.7% 7.2% 3.5% 3.8% 2.2% 0.1% 5.3% 2.6% 7.0%
3 Japan 5.5% 2.7% 2.0% 8.8% 0.0% 3.3% 3.8% 0.0% 0.4% 2.5% 4.6%
4 Germany 4.3% 0.8% 4.0% 5.0% 2.0% 2.7% 2.0% 0.0% 6.1% 3.1% 4.5%
5 Hong Kong and China 3.7% 6.1% 3.6% 4.0% 0.0% 6.1% 1.4% 0.3% 1.8% 3.0% 4.3%
6 Canada 3.0% 2.4% 9.5% 3.4% 3.6% 0.7% 11.4% 0.0% 1.9% 3.2% 0.6%
7 France 2.4% 3.1% 2.8% 2.6% 0.1% 3.9% 1.0% 0.0% 0.6% 2.3% 0.3%
8 Brazil 1.9% 1.9% 0.1% 2.4% 0.2% 1.7% 0.3% 0.0% 1.2% 2.0% 0.0%
9 Italy 1.5% 1.7% 1.5% 1.6% 0.0% 2.9% 0.5% 0.0% 0.6% 1.1% 0.1%
10 Netherlands 1.4% 0.3% 0.9% 1.7% 0.0% 0.8% 0.7% 0.0% 1.1% 1.4% 0.2%
11 Australia 1.3% 0.4% 0.5% 1.5% 0.0% 1.7% 0.4% 3.6% 0.8% 0.9% 1.1%
12 Spain 1.3% 1.6% 1.0% 1.6% 0.0% 1.0% 0.5% 0.0% 0.6% 1.2% 1.4%
13 Mexico 1.1% 0.2% 0.5% 1.2% 2.9% 1.3% 1.5% 0.0% 1.0% 0.8% 1.1%
14 Belgium 1.0% 0.2% 0.7% 1.4% 0.0% 0.7% 0.5% 0.0% 0.2% 0.9% 0.1%
15 United Arab Emirates 0.9% 1.8% 1.4% 1.1% 0.0% 0.7% 0.7% 0.0% 0.1% 1.1% 0.0%
16 Russian Federation 0.9% 0.3% 0.6% 1.3% 0.0% 0.2% 0.4% 0.0% 0.0% 1.1% 0.0%
17 Korea, Republic of 0.7% 0.5% 1.4% 0.9% 0.0% 0.4% 0.5% 0.0% 0.2% 0.8% 0.9%
18 India 0.6% 0.1% 0.2% 0.5% 0.0% 1.5% 0.4% 0.0% 0.1% 0.8% 0.1%
19 Switzerland 0.6% 0.2% 0.7% 0.5% 0.0% 0.8% 0.4% 0.0% 0.2% 1.0% 0.1%
20 Sweden 0.6% 0.1% 0.4% 0.7% 0.0% 0.3% 0.3% 0.0% 0.1% 0.5% 3.4%
21 Poland 0.5% 0.2% 0.4% 0.6% 0.0% 0.2% 0.4% 0.0% 0.0% 0.8% 0.0%
22 Denmark 0.4% 0.1% 0.3% 0.5% 0.0% 0.3% 0.2% 0.0% 0.1% 0.4% 0.2%
23 Singapore 0.4% 0.4% 0.4% 0.3% 0.0% 0.7% 0.3% 0.0% 0.2% 0.7% 0.1%
24 Austria 0.4% 0.1% 0.4% 0.3% 0.0% 0.4% 0.3% 0.0% 0.1% 0.6% 0.0%
25 Chile 0.4% 0.1% 0.1% 0.5% 0.0% 0.2% 0.2% 0.0% 0.2% 0.3% 0.0%

N. America 55.7% 66.5% 66.9% 43.4% 91.4% 60.8% 75.3% 95.8% 77.7% 62.9% 69.5%
Western Europe 20.5% 16.7% 17.5% 25.2% 5.6% 18.3% 9.1% 0.2% 15.3% 16.4% 17.8%
Eastern Europe 3.2% 1.3% 2.6% 4.7% 0.0% 0.8% 1.5% 0.0% 0.1% 3.9% 0.2%
N. Asia 10.7% 9.8% 7.7% 15.0% 0.0% 10.0% 6.1% 0.4% 2.5% 6.8% 9.8%
LATAM 4.2% 2.3% 0.9% 5.2% 3.0% 3.6% 2.6% 0.0% 2.7% 3.9% 1.2%
S. Asia/PAC 3.7% 1.3% 1.9% 4.0% 0.0% 5.1% 3.9% 3.7% 1.4% 4.1% 1.4%
Middle East 1.8% 2.1% 2.3% 2.4% 0.0% 1.5% 1.4% 0.0% 0.2% 1.9% 0.1%
ROW Adjusted 0.1% 0.1% 0.2% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

24 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – G lo b a l

Revenue & Royalty Tables – Global

Sales of Licensed Merchandise and Services, by Country and Product Category, 2019 (in millions of US$) - Top 25 Countries
Location Based
Lawn/
Software/ Events/ Casino
Accessories Food and Health and Paper Sporting Garden/
Product Category Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Publishing Toys Gifts Themed Gaming/ Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Tools/
apps Attractions/ Lotteries
Hardware
Promos

US
$ 161,038 $ 19,933 $ 25,307 $ 5,824 $ 9,278 $ 6,092 $ 4,975 $ 17,453 $ 4,384 $ 2,875 $ 3,340 $ 11,569 $ 3,395 $ 3,504 $ 6,369 $ 15,680 $ 5,426 $ 2,424 $ 1,010 $ 2,050 $ 5,592 $ 2,345 $ 436 $ 1,778
United Kingdom
$ 15,141 $ 1,535 $ 2,741 $ 479 $ 636 $ 361 $ 603 $ 377 $ 232 $ 359 $ 480 $ 1,096 $ 612 $ 835 $ 333 $ 2,697 $ 718 $ 611 $ 126 $ 75 $ 33 $ 61 $ 43 $ 96
Japan
$ 14,364 $ 1,371 $ 1,776 $ 212 $ 483 $ 379 $ 427 $ 604 $ 101 $ 481 $ 362 $ 2,036 $ 465 $ 1,105 $ 217 $ 2,975 $ 455 $ 610 $ 51 $ 86 $ 48 $ 39 $ 42 $ 39
Germany
$ 11,852 $ 1,009 $ 1,960 $ 542 $ 561 $ 439 $ 389 $ 355 $ 250 $ 399 $ 546 $ 1,086 $ 468 $ 546 $ 604 $ 1,355 $ 555 $ 321 $ 50 $ 136 $ 31 $ 144 $ 31 $ 75
Hong Kong and China
$ 10,432 $ 1,975 $ 1,655 $ 338 $ 447 $ 446 $ 733 $ 285 $ 138 $ 201 $ 82 $ 574 $ 149 $ 339 $ 312 $ 1,762 $ 381 $ 280 $ 26 $ 61 $ 114 $ 27 $ 24 $ 84
Canada
$ 8,633 $ 840 $ 972 $ 338 $ 615 $ 232 $ 397 $ 232 $ 414 $ 196 $ 349 $ 492 $ 275 $ 456 $ 235 $ 1,186 $ 339 $ 402 $ 105 $ 116 $ 216 $ 32 $ 41 $ 152
France
$ 6,596 $ 988 $ 1,167 $ 364 $ 295 $ 276 $ 383 $ 184 $ 67 $ 148 $ 201 $ 360 $ 205 $ 228 $ 143 $ 837 $ 243 $ 175 $ 55 $ 130 $ 23 $ 31 $ 22 $ 70
Brazil
$ 5,291 $ 669 $ 835 $ 184 $ 376 $ 263 $ 314 $ 156 $ 149 $ 113 $ 183 $ 334 $ 211 $ 169 $ 148 $ 662 $ 175 $ 130 $ 37 $ 31 $ 55 $ 42 $ 14 $ 42
Italy
$ 4,237 $ 677 $ 783 $ 135 $ 153 $ 206 $ 289 $ 79 $ 37 $ 97 $ 265 $ 202 $ 137 $ 82 $ 76 $ 593 $ 201 $ 105 $ 37 $ 24 $ 5 $ 26 $ 14 $ 19
Netherlands
$ 3,747 $ 158 $ 548 $ 278 $ 302 $ 150 $ 161 $ 78 $ 43 $ 64 $ 161 $ 539 $ 113 $ 97 $ 113 $ 559 $ 114 $ 147 $ 16 $ 22 $ 11 $ 27 $ 11 $ 36
Australia
$ 3,623 $ 221 $ 717 $ 82 $ 225 $ 113 $ 162 $ 96 $ 108 $ 98 $ 103 $ 367 $ 73 $ 182 $ 114 $ 592 $ 115 $ 75 $ 22 $ 7 $ 5 $ 10 $ 10 $ 126
Spain
$ 3,449 $ 321 $ 790 $ 123 $ 198 $ 125 $ 153 $ 70 $ 39 $ 110 $ 135 $ 223 $ 110 $ 112 $ 82 $ 510 $ 125 $ 95 $ 20 $ 32 $ 7 $ 21 $ 9 $ 38
Mexico
$ 3,286 $ 384 $ 368 $ 310 $ 181 $ 141 $ 168 $ 172 $ 34 $ 120 $ 111 $ 260 $ 126 $ 79 $ 98 $ 354 $ 80 $ 101 $ 45 $ 42 $ 53 $ 25 $ 11 $ 25
Belgium
$ 2,689 $ 141 $ 406 $ 99 $ 238 $ 147 $ 133 $ 72 $ 26 $ 59 $ 71 $ 164 $ 141 $ 132 $ 71 $ 471 $ 91 $ 130 $ 12 $ 21 $ 10 $ 20 $ 9 $ 28
Russian Federation
$ 2,579 $ 165 $ 274 $ 170 $ 150 $ 162 $ 111 $ 43 $ 273 $ 35 $ 76 $ 134 $ 44 $ 87 $ 64 $ 515 $ 91 $ 50 $ 12 $ 33 $ 39 $ 6 $ 7 $ 37
United Arab Emirates
$ 2,348 $ 995 $ 250 $ 124 $ 63 $ 67 $ 93 $ 42 $ 21 $ 62 $ 85 $ 210 $ 33 $ 7 $ 36 $ 119 $ 82 $ 25 $ 7 $ 6 $ 1 $ 5 $ 6 $ 10
Korea, Republic of
$ 1,934 $ 177 $ 309 $ 63 $ 166 $ 107 $ 56 $ 40 $ 14 $ 17 $ 50 $ 224 $ 44 $ 41 $ 119 $ 364 $ 73 $ 16 $ 4 $ 21 $ 3 $ 9 $ 5 $ 10
India
$ 1,864 $ 313 $ 73 $ 245 $ 152 $ 182 $ 123 $ 78 $ 39 $ 7 $ 88 $ 229 $ 108 $ 22 $ 15 $ 72 $ 39 $ 12 $ 6 $ 4 $ 17 $ 18 $ 2 $ 20
Sweden
$ 1,581 $ 97 $ 188 $ 104 $ 124 $ 36 $ 50 $ 56 $ 29 $ 28 $ 73 $ 178 $ 55 $ 51 $ 94 $ 254 $ 54 $ 63 $ 6 $ 9 $ 6 $ 11 $ 4 $ 11
Switzerland
$ 1,574 $ 711 $ 174 $ 44 $ 83 $ 35 $ 37 $ 47 $ 13 $ 14 $ 14 $ 46 $ 23 $ 93 $ 47 $ 79 $ 30 $ 48 $ 4 $ 0 $ 3 $ 12 $ 3 $ 12
Poland
$ 1,529 $ 27 $ 166 $ 197 $ 38 $ 59 $ 55 $ 22 $ 91 $ 22 $ 61 $ 109 $ 79 $ 23 $ 22 $ 272 $ 52 $ 13 $ 6 $ 23 $ 30 $ 4 $ 4 $ 154
Turkey
$ 1,166 $ 82 $ 77 $ 203 $ 16 $ 24 $ 27 $ 10 $ 274 $ 13 $ 40 $ 81 $ 60 $ 10 $ 13 $ 111 $ 22 $ 8 $ 3 $ 15 $ 17 $ 22 $ 2 $ 36
Singapore
$ 1,107 $ 289 $ 134 $ 57 $ 157 $ 29 $ 96 $ 16 $ 8 $ 5 $ 21 $ 71 $ 45 $ 25 $ 22 $ 44 $ 25 $ 32 $ 0 $ 13 $ 4 $ 6 $ 1 $ 7
Denmark
$ 1,089 $ 46 $ 216 $ 41 $ 83 $ 35 $ 37 $ 36 $ 27 $ 30 $ 30 $ 73 $ 29 $ 34 $ 29 $ 223 $ 45 $ 46 $ 4 $ 2 $ 3 $ 8 $ 4 $ 7
Austria $ 991 $ 96 $ 167 $ 34 $ 58 $ 62 $ 41 $ 42 $ 19 $ 9 $ 14 $ 26 $ 11 $ 59 $ 72 $ 175 $ 45 $ 21 $ 4 $ 6 $ 7 $ 10 $ 3 $ 10

US/Canada
$ 169,872 $ 20,793 $ 26,299 $ 6,167 $ 9,913 $ 6,330 $ 5,378 $ 17,691 $ 4,799 $ 3,076 $ 3,698 $ 12,076 $ 3,680 $ 3,969 $ 6,613 $ 16,889 $ 5,774 $ 2,836 $ 1,120 $ 2,170 $ 5,812 $ 2,377 $ 478 $ 1,934
Western Europe
$ 56,758 $ 6,001 $ 9,641 $ 2,394 $ 3,044 $ 1,997 $ 2,458 $ 1,509 $ 842 $ 1,432 $ 2,141 $ 4,297 $ 2,046 $ 2,474 $ 1,775 $ 8,434 $ 2,368 $ 1,927 $ 357 $ 467 $ 151 $ 395 $ 165 $ 444
Eastern Europe $ 504 $ 777 $ 1,020 $ 464 $ 423 $ 334 $ 127 $ 719 $ 117 $ 487 $ 827 $ 427 $ 223 $ 190 $ 1,678 $ 335 $ 104 $ 62 $ 164 $ 125 $ 38 $ 27 $ 588
$ 9,761
N. Asia $ 3,763 $ 3,948 $ 665 $ 1,214 $ 1,001 $ 1,305 $ 991 $ 271 $ 755 $ 556 $ 3,064 $ 784 $ 1,616 $ 698 $ 5,538 $ 986 $ 998 $ 87 $ 171 $ 169 $ 81 $ 78 $ 148
$ 28,889
LATAM
$ 11,850 $ 1,197 $ 1,684 $ 650 $ 755 $ 641 $ 641 $ 376 $ 292 $ 283 $ 479 $ 956 $ 496 $ 332 $ 305 $ 1,566 $ 350 $ 300 $ 107 $ 83 $ 151 $ 83 $ 36 $ 87
S. Asia/PAC $ 1,232 $ 1,383 $ 589 $ 872 $ 483 $ 530 $ 298 $ 252 $ 173 $ 379 $ 1,147 $ 388 $ 374 $ 315 $ 1,146 $ 275 $ 176 $ 73 $ 104 $ 46 $ 45 $ 27 $ 217
$ 10,522
Middle East
$ 4,876 $ 1,214 $ 563 $ 265 $ 199 $ 206 $ 209 $ 125 $ 89 $ 131 $ 194 $ 463 $ 180 $ 65 $ 100 $ 483 $ 182 $ 62 $ 17 $ 22 $ 3 $ 10 $ 13 $ 82
ROW
$ 302 $ 27 $ 23 $ 11 $ 24 $ 10 $ 11 $ 6 $ 1 $ 6 $ 16 $ 33 $ 21 $ 14 $ 7 $ 57 $ 13 $ 7 $ 3 $ 3 $ 1 $ 0 $ 1 $ 7
TOTAL WW $ 292,830 $ 34,731 $ 44,317 $ 11,760 $ 16,485 $ 11,091 $ 10,866 $ 21,123 $ 7,265 $ 5,972 $ 7,951 $ 22,864 $ 8,023 $ 9,067 $ 10,003 $ 35,790 $ 10,284 $ 6,410 $ 1,826 $ 3,183 $ 6,458 $ 3,030 $ 825 $ 3,508
TOTAL WW % 100.0% 11.9% 15.1% 4.0% 5.6% 3.8% 3.7% 7.2% 2.5% 2.0% 2.7% 7.8% 2.7% 3.1% 3.4% 12.2% 3.5% 2.2% 0.6% 1.1% 2.2% 1.0% 0.3% 1.2%

Sales of Licensed Merchandise and Services, by Country and Product Category, 2019 (Percent of WW) - Top 25 Countries
Location Based
Accessories Food and Health and Software/ Video Events/ Themed Casino Gaming/ Lawn/ Garden/
Country Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/ apps Attractions/ Lotteries Tools/ Hardware
Promos

US
55.0% 57.4% 57.1% 49.5% 56.3% 54.9% 45.8% 82.6% 60.3% 48.1% 42.0% 50.6% 42.3% 38.7% 63.7% 43.8% 52.8% 37.8% 55.3% 64.4% 86.6% 77.4% 52.9% 50.7%
United Kingdom
5.2% 4.4% 6.2% 4.1% 3.9% 3.3% 5.6% 1.8% 3.2% 6.0% 6.0% 4.8% 7.6% 9.2% 3.3% 7.5% 7.0% 9.5% 6.9% 2.4% 0.5% 2.0% 5.2% 2.7%
Japan
4.9% 3.9% 4.0% 1.8% 2.9% 3.4% 3.9% 2.9% 1.4% 8.1% 4.6% 8.9% 5.8% 12.2% 2.2% 8.3% 4.4% 9.5% 2.8% 2.7% 0.7% 1.3% 5.1% 1.1%
Germany
4.0% 2.9% 4.4% 4.6% 3.4% 4.0% 3.6% 1.7% 3.4% 6.7% 6.9% 4.7% 5.8% 6.0% 6.0% 3.8% 5.4% 5.0% 2.7% 4.3% 0.5% 4.8% 3.7% 2.1%
Hong Kong and China
3.6% 5.7% 3.7% 2.9% 2.7% 4.0% 6.7% 1.4% 1.9% 3.4% 1.0% 2.5% 1.9% 3.7% 3.1% 4.9% 3.7% 4.4% 1.4% 1.9% 1.8% 0.9% 2.9% 2.4%
Canada
2.9% 2.4% 2.2% 2.9% 3.7% 2.1% 3.7% 1.1% 5.7% 3.3% 4.4% 2.2% 3.4% 5.0% 2.3% 3.3% 3.3% 6.3% 5.8% 3.7% 3.4% 1.1% 5.0% 4.3%
France
2.3% 2.8% 2.6% 3.1% 1.8% 2.5% 3.5% 0.9% 0.9% 2.5% 2.5% 1.6% 2.6% 2.5% 1.4% 2.3% 2.4% 2.7% 3.0% 4.1% 0.4% 1.0% 2.6% 2.0%
Brazil
1.8% 1.9% 1.9% 1.6% 2.3% 2.4% 2.9% 0.7% 2.0% 1.9% 2.3% 1.5% 2.6% 1.9% 1.5% 1.8% 1.7% 2.0% 2.0% 1.0% 0.9% 1.4% 1.7% 1.2%
Italy25 The 2020
1.4%
Annual
1.9%
Global
1.8%
Licensing
1.1% 0.9%
Industry
1.9%
Study
2.7% 0.4% 0.5% 1.6% 3.3% 0.9% 1.7% 0.9% 0.8% 1.7% 2.0% 1.6% 2.0% 0.7% 0.1% 0.8% 1.6% 0.5%
Netherlands
1.3% 0.5% 1.2% 2.4% 1.8% 1.4% 1.5% 0.4% 0.6% 1.1% 2.0% 2.4% 1.4% 1.1% 1.1% 1.6% 1.1% 2.3% 0.9% 0.7% 0.2% 0.9% 1.3% 1.0%
 $ 1,089 $ 46 $ 216 $ 41 $ 83 $ 35 $ 37 $ 36 $ 27 $ 30 $ 30 $ 73 $ 29 $ 34 $ 29 $ 223 $ 45 $ 46 $ 4 $ 2 $ 3 $ 8 $ 4 $ 7
Austria $ 991 $ 96 $ 167 $ 34 $ 58 $ 62 $ 41 $ 42 $ 19 $ 9 $ 14 $ 26 $ 11 $ 59 $ 72 $ 175 $ 45 $ 21 $ 4 $ 6 $ 7 $ 10 $ 3 $ 10

US/Canada
$ 169,872 $ 20,793 $ 26,299 $ 6,167 $ 9,913 $ 6,330 $ 5,378 $ 17,691 $ 4,799 $ 3,076 $ 3,698 $ 12,076 $ 3,680 $ 3,969 $ 6,613 $ 16,889 $ 5,774 $ 2,836 $ 1,120 $ 2,170 $ 5,812 $ 2,377 $ 478 $ 1,934
Western Europe $ 6,001 $ 9,641 $ 2,394 $ 3,044 $ 1,997 $ 2,458 $ 1,509 $ 842 $ 1,432 $ 2,141 $ 4,297 $ 2,046 $ 2,474 $ 1,775 $ 8,434 $ 2,368 $ 1,927 $ 357 $ 467 $ 151 $ 395 $ 165 $ 444
$ 56,758
Eastern Europe $ 504 $ 777 $ 1,020 $ 464 $ 423 $ 334 $ 127 $ 719 $ 117 $ 487 $ 827 $ 427 $ 223 $ 190 $ 1,678 $ 335 $ 104 $ 62 $ 164 $ 125 $ 38 $ 27 $ 588
$ 9,761
N. Asia $ 3,763 $ 3,948 $ 665 $ 1,214 $ 1,001 $ 1,305 $ 991 $ 271 $ 755 $ 556 $ 3,064 $ 784 $ 1,616 $ 698 $ 5,538 $ 986 $ 998 $ 87 $ 171 $ 169 $ 81 $ 78 $ 148
$ 28,889
LATAM
$ 11,850 $ 1,197 $ 1,684 $ 650 $ 755 $ 641 $ 641 $ 376 $ 292 $ 283 $ 479 $ 956 $ 496 $ 332 $ 305 $ 1,566 $ 350 $ 300 $ 107 $ 83 $ 151 $ 83 $ 36 $ 87
S. Asia/PAC $ 1,232 $ 1,383 $ 589 $ 872 $ 483 $ 530 $ 298 $ 252 $ 173 $ 379 $ 1,147 $ 388 $ 374 $ 315 $ 1,146 $ 275 $ 176 $ 73 $ 104 $ 46 $ 45 $ 27 $ 217
$ 10,522
Middle East

ROW
$

$
4,876

302
$

$
1,214

27
$

$
563

23
$

$
265

11
$

$
Revenue & R oyal ty S ummar y Tables – G lo b a l
199

24
$

$
206

10
$

$
209

11
$

$
125

6
$

$
89

1
$

$
131

6
$

$
194

16
$

$
463

33
$

$
180

21
$

$
65

14
$

$
100

7
$

$
483

57
$

$
182

13
$

$
62

7
$

$
17

3
$

$
22

3
$

$
3

1
$

$
10

0
$

$
13

1
$

$
82

7
TOTAL WW $ 292,830 $ 34,731 $ 44,317 $ 11,760 $ 16,485 $ 11,091 $ 10,866 $ 21,123 $ 7,265 $ 5,972 $ 7,951 $ 22,864 $ 8,023 $ 9,067 $ 10,003 $ 35,790 $ 10,284 $ 6,410 $ 1,826 $ 3,183 $ 6,458 $ 3,030 $ 825 $ 3,508
TOTAL WW % 100.0% 11.9% 15.1% 4.0% 5.6% 3.8% 3.7% 7.2% 2.5% 2.0% 2.7% 7.8% 2.7% 3.1% 3.4% 12.2% 3.5% 2.2% 0.6% 1.1% 2.2% 1.0% 0.3% 1.2%

Revenue & Royalty Tables – Global

Sales of Licensed Merchandise and Services, by Country and Product Category, 2019 (Percent of WW) - Top 25 Countries
Location Based
Accessories Food and Health and Software/ Video Events/ Themed Casino Gaming/ Lawn/ Garden/
Country Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/ apps Attractions/ Lotteries Tools/ Hardware
Promos

US
55.0% 57.4% 57.1% 49.5% 56.3% 54.9% 45.8% 82.6% 60.3% 48.1% 42.0% 50.6% 42.3% 38.7% 63.7% 43.8% 52.8% 37.8% 55.3% 64.4% 86.6% 77.4% 52.9% 50.7%
United Kingdom
5.2% 4.4% 6.2% 4.1% 3.9% 3.3% 5.6% 1.8% 3.2% 6.0% 6.0% 4.8% 7.6% 9.2% 3.3% 7.5% 7.0% 9.5% 6.9% 2.4% 0.5% 2.0% 5.2% 2.7%
Japan
4.9% 3.9% 4.0% 1.8% 2.9% 3.4% 3.9% 2.9% 1.4% 8.1% 4.6% 8.9% 5.8% 12.2% 2.2% 8.3% 4.4% 9.5% 2.8% 2.7% 0.7% 1.3% 5.1% 1.1%
Germany
4.0% 2.9% 4.4% 4.6% 3.4% 4.0% 3.6% 1.7% 3.4% 6.7% 6.9% 4.7% 5.8% 6.0% 6.0% 3.8% 5.4% 5.0% 2.7% 4.3% 0.5% 4.8% 3.7% 2.1%
Hong Kong and China
3.6% 5.7% 3.7% 2.9% 2.7% 4.0% 6.7% 1.4% 1.9% 3.4% 1.0% 2.5% 1.9% 3.7% 3.1% 4.9% 3.7% 4.4% 1.4% 1.9% 1.8% 0.9% 2.9% 2.4%
Canada
2.9% 2.4% 2.2% 2.9% 3.7% 2.1% 3.7% 1.1% 5.7% 3.3% 4.4% 2.2% 3.4% 5.0% 2.3% 3.3% 3.3% 6.3% 5.8% 3.7% 3.4% 1.1% 5.0% 4.3%
France
2.3% 2.8% 2.6% 3.1% 1.8% 2.5% 3.5% 0.9% 0.9% 2.5% 2.5% 1.6% 2.6% 2.5% 1.4% 2.3% 2.4% 2.7% 3.0% 4.1% 0.4% 1.0% 2.6% 2.0%
Brazil
1.8% 1.9% 1.9% 1.6% 2.3% 2.4% 2.9% 0.7% 2.0% 1.9% 2.3% 1.5% 2.6% 1.9% 1.5% 1.8% 1.7% 2.0% 2.0% 1.0% 0.9% 1.4% 1.7% 1.2%
Italy
1.4% 1.9% 1.8% 1.1% 0.9% 1.9% 2.7% 0.4% 0.5% 1.6% 3.3% 0.9% 1.7% 0.9% 0.8% 1.7% 2.0% 1.6% 2.0% 0.7% 0.1% 0.8% 1.6% 0.5%
Netherlands
1.3% 0.5% 1.2% 2.4% 1.8% 1.4% 1.5% 0.4% 0.6% 1.1% 2.0% 2.4% 1.4% 1.1% 1.1% 1.6% 1.1% 2.3% 0.9% 0.7% 0.2% 0.9% 1.3% 1.0%
Australia
1.2% 0.6% 1.6% 0.7% 1.4% 1.0% 1.5% 0.5% 1.5% 1.6% 1.3% 1.6% 0.9% 2.0% 1.1% 1.7% 1.1% 1.2% 1.2% 0.2% 0.1% 0.3% 1.2% 3.6%
Spain
1.2% 0.9% 1.8% 1.0% 1.2% 1.1% 1.4% 0.3% 0.5% 1.8% 1.7% 1.0% 1.4% 1.2% 0.8% 1.4% 1.2% 1.5% 1.1% 1.0% 0.1% 0.7% 1.1% 1.1%
Mexico
1.1% 1.1% 0.8% 2.6% 1.1% 1.3% 1.5% 0.8% 0.5% 2.0% 1.4% 1.1% 1.6% 0.9% 1.0% 1.0% 0.8% 1.6% 2.4% 1.3% 0.8% 0.8% 1.4% 0.7%
Belgium
0.9% 0.4% 0.9% 0.8% 1.4% 1.3% 1.2% 0.3% 0.4% 1.0% 0.9% 0.7% 1.8% 1.5% 0.7% 1.3% 0.9% 2.0% 0.6% 0.6% 0.2% 0.6% 1.1% 0.8%
Russian Federation
0.9% 0.5% 0.6% 1.4% 0.9% 1.5% 1.0% 0.2% 3.8% 0.6% 1.0% 0.6% 0.6% 1.0% 0.6% 1.4% 0.9% 0.8% 0.7% 1.0% 0.6% 0.2% 0.9% 1.1%
United Arab Emirates
0.8% 2.9% 0.6% 1.1% 0.4% 0.6% 0.9% 0.2% 0.3% 1.0% 1.1% 0.9% 0.4% 0.1% 0.4% 0.3% 0.8% 0.4% 0.4% 0.2% 0.0% 0.2% 0.8% 0.3%
Korea, Republic of
0.7% 0.5% 0.7% 0.5% 1.0% 1.0% 0.5% 0.2% 0.2% 0.3% 0.6% 1.0% 0.5% 0.5% 1.2% 1.0% 0.7% 0.2% 0.2% 0.7% 0.0% 0.3% 0.6% 0.3%
India
0.6% 0.9% 0.2% 2.1% 0.9% 1.6% 1.1% 0.4% 0.5% 0.1% 1.1% 1.0% 1.3% 0.2% 0.1% 0.2% 0.4% 0.2% 0.3% 0.1% 0.3% 0.6% 0.3% 0.6%
Sweden
0.5% 0.3% 0.4% 0.9% 0.7% 0.3% 0.5% 0.3% 0.4% 0.5% 0.9% 0.8% 0.7% 0.6% 0.9% 0.7% 0.5% 1.0% 0.3% 0.3% 0.1% 0.4% 0.5% 0.3%
Switzerland
0.5% 2.0% 0.4% 0.4% 0.5% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.3% 1.0% 0.5% 0.2% 0.3% 0.7% 0.2% 0.0% 0.1% 0.4% 0.4% 0.3%
Poland
0.5% 0.1% 0.4% 1.7% 0.2% 0.5% 0.5% 0.1% 1.2% 0.4% 0.8% 0.5% 1.0% 0.3% 0.2% 0.8% 0.5% 0.2% 0.3% 0.7% 0.5% 0.1% 0.5% 4.4%
Turkey
0.4% 0.2% 0.2% 1.7% 0.1% 0.2% 0.3% 0.0% 3.8% 0.2% 0.5% 0.4% 0.8% 0.1% 0.1% 0.3% 0.2% 0.1% 0.2% 0.5% 0.3% 0.7% 0.3% 1.0%
Singapore
0.4% 0.8% 0.3% 0.5% 1.0% 0.3% 0.9% 0.1% 0.1% 0.1% 0.3% 0.3% 0.6% 0.3% 0.2% 0.1% 0.2% 0.5% 0.0% 0.4% 0.1% 0.2% 0.2% 0.2%
Denmark
0.4% 0.1% 0.5% 0.3% 0.5% 0.3% 0.3% 0.2% 0.4% 0.5% 0.4% 0.3% 0.4% 0.4% 0.3% 0.6% 0.4% 0.7% 0.2% 0.1% 0.1% 0.3% 0.4% 0.2%
Austria
0.3% 0.3% 0.4% 0.3% 0.4% 0.6% 0.4% 0.2% 0.3% 0.2% 0.2% 0.1% 0.1% 0.7% 0.7% 0.5% 0.4% 0.3% 0.2% 0.2% 0.1% 0.3% 0.4% 0.3%

US/Canada
58.0% 59.9% 59.3% 52.4% 60.1% 57.1% 49.5% 83.8% 66.0% 51.5% 46.5% 52.8% 45.9% 43.8% 66.1% 47.2% 56.1% 44.2% 61.4% 68.2% 90.0% 78.5% 58.0% 55.1%
Western Europe
19.4% 17.3% 21.8% 20.4% 18.5% 18.0% 22.6% 7.1% 11.6% 24.0% 26.9% 18.8% 25.5% 27.3% 17.7% 23.6% 23.0% 30.1% 19.6% 14.7% 2.3% 13.0% 20.0% 12.7%
Eastern Europe
3.3% 1.5% 1.8% 8.7% 2.8% 3.8% 3.1% 0.6% 9.9% 2.0% 6.1% 3.6% 5.3% 2.5% 1.9% 4.7% 3.3% 1.6% 3.4% 5.2% 1.9% 1.3% 3.2% 16.8%
LATAM
9.9% 10.8% 8.9% 5.7% 7.4% 9.0% 12.0% 4.7% 3.7% 12.6% 7.0% 13.4% 9.8% 17.8% 7.0% 15.5% 9.6% 15.6% 4.8% 5.4% 2.6% 2.7% 9.5% 4.2%
N Asia
4.0% 3.4% 3.8% 5.5% 4.6% 5.8% 5.9% 1.8% 4.0% 4.7% 6.0% 4.2% 6.2% 3.7% 3.0% 4.4% 3.4% 4.7% 5.9% 2.6% 2.3% 2.7% 4.4% 2.5%
S. Asia/PAC
3.6% 3.5% 3.1% 5.0% 5.3% 4.4% 4.9% 1.4% 3.5% 2.9% 4.8% 5.0% 4.8% 4.1% 3.1% 3.2% 2.7% 2.7% 4.0% 3.3% 0.7% 1.5% 3.2% 6.2%
ME/Africa
1.7% 3.5% 1.3% 2.2% 1.2% 1.9% 1.9% 0.6% 1.2% 2.2% 2.4% 2.0% 2.2% 0.7% 1.0% 1.4% 1.8% 1.0% 0.9% 0.7% 0.1% 0.3% 1.5% 2.3%
ROW
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.2% 0.1% 0.3% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%
TOTAL WW
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

26 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – G lo b a l

Revenue & Royalty Tables – Global

Royalties from Licensed Merchandise and Services, by Country and Product Category, 2019 (in millions of US$) - Top 25 Countries
Location
Based
Software/ Events/ Lawn/
Video Themed Casino Garden/
Accessories Food and Health and Music/ games/ Paper Sporting Attractions/ Gaming/ Tools/ Pet
Product Category Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Video apps Products Publishing Goods Toys Gifts Promos Lotteries Auto Parts Hardware Services Products Other
US $ 8,290.2 $ 1,152.6 $ 1,607.2 $ 252.8 $ 359.3 $ 338.6 $ 276.6 $ 294.0 $ 186.4 $ 180.5 $ 181.6 $ 801.3 $ 217.6 $ 207.8 $ 348.0 $ 1,074.1 $ 270.0 $ 114.7 $ 33.0 $ 118.8 $ 126.4 $ 35.2 $ 23.8 $ 90.0
United Kingdom $ 868.1 $ 88.2 $ 171.0 $ 21.0 $ 25.2 $ 20.9 $ 34.4 $ 18.7 $ 10.2 $ 22.0 $ 24.5 $ 75.0 $ 37.6 $ 47.7 $ 18.8 $ 169.9 $ 35.6 $ 26.7 $ 4.3 $ 3.4 $ 1.6 $ 3.2 $ 2.6 $ 5.3
Japan $ 865.5 $ 83.0 $ 112.2 $ 9.9 $ 18.7 $ 21.4 $ 25.1 $ 31.4 $ 4.2 $ 30.5 $ 19.8 $ 138.3 $ 30.5 $ 65.9 $ 12.1 $ 194.8 $ 22.7 $ 30.5 $ 1.7 $ 4.1 $ 2.0 $ 1.7 $ 2.6 $ 2.2
Germany $ 681.2 $ 58.5 $ 122.0 $ 25.6 $ 22.0 $ 25.1 $ 22.5 $ 18.1 $ 11.1 $ 25.0 $ 29.6 $ 73.7 $ 29.9 $ 32.8 $ 33.5 $ 86.5 $ 28.2 $ 14.6 $ 1.7 $ 6.0 $ 1.4 $ 7.4 $ 1.8 $ 4.1
Hong Kong and China $ 584.7 $ 112.9 $ 101.0 $ 13.9 $ 16.8 $ 24.6 $ 40.8 $ 13.0 $ 5.2 $ 12.3 $ 4.4 $ 38.1 $ 9.0 $ 18.7 $ 17.4 $ 111.3 $ 18.8 $ 12.1 $ 0.9 $ 2.2 $ 3.5 $ 1.4 $ 1.4 $ 5.2
Canada $ 477.5 $ 50.5 $ 60.3 $ 14.9 $ 23.8 $ 12.4 $ 23.4 $ 11.5 $ 16.9 $ 12.2 $ 18.9 $ 33.8 $ 17.6 $ 27.2 $ 12.9 $ 75.9 $ 16.7 $ 18.1 $ 3.4 $ 5.9 $ 9.4 $ 1.6 $ 2.3 $ 7.8
France $ 370.5 $ 57.4 $ 71.3 $ 15.3 $ 11.5 $ 15.3 $ 21.6 $ 9.3 $ 3.0 $ 9.1 $ 10.0 $ 24.3 $ 13.0 $ 13.4 $ 7.8 $ 52.8 $ 12.1 $ 8.1 $ 1.8 $ 5.8 $ 1.0 $ 1.6 $ 1.3 $ 3.8
Brazil $ 303.1 $ 39.1 $ 52.1 $ 8.5 $ 14.1 $ 13.9 $ 19.0 $ 8.1 $ 6.2 $ 7.5 $ 10.0 $ 23.2 $ 13.8 $ 10.5 $ 8.8 $ 43.0 $ 8.6 $ 6.4 $ 1.3 $ 1.5 $ 2.5 $ 1.8 $ 0.9 $ 2.1
Italy $ 235.8 $ 38.3 $ 46.8 $ 6.2 $ 6.0 $ 11.5 $ 16.1 $ 4.0 $ 1.8 $ 6.0 $ 12.1 $ 13.7 $ 8.7 $ 4.8 $ 4.2 $ 35.5 $ 9.7 $ 4.9 $ 1.0 $ 1.3 $ 0.2 $ 1.3 $ 0.8 $ 1.1
Netherlands $ 214.2 $ 9.3 $ 34.0 $ 12.8 $ 11.9 $ 8.4 $ 9.5 $ 3.9 $ 2.0 $ 4.0 $ 8.5 $ 36.4 $ 7.2 $ 5.6 $ 6.3 $ 36.0 $ 5.8 $ 6.5 $ 0.6 $ 1.0 $ 0.5 $ 1.3 $ 0.6 $ 2.0
Australia $ 204.1 $ 13.1 $ 43.5 $ 3.4 $ 8.5 $ 6.2 $ 9.1 $ 4.7 $ 3.8 $ 6.1 $ 5.6 $ 25.1 $ 4.6 $ 10.5 $ 6.3 $ 38.5 $ 5.8 $ 3.3 $ 0.7 $ 0.3 $ 0.2 $ 0.4 $ 0.6 $ 3.4
Spain $ 197.2 $ 18.4 $ 48.6 $ 5.7 $ 7.8 $ 7.0 $ 9.0 $ 3.5 $ 1.7 $ 6.8 $ 6.7 $ 15.1 $ 7.0 $ 6.4 $ 4.7 $ 32.0 $ 6.3 $ 4.2 $ 0.7 $ 1.5 $ 0.3 $ 1.0 $ 0.6 $ 2.1
Mexico $ 174.3 $ 22.9 $ 22.5 $ 11.9 $ 6.9 $ 7.6 $ 9.4 $ 3.0 $ 1.5 $ 8.0 $ 6.2 $ 17.3 $ 8.3 $ 4.9 $ 5.3 $ 23.0 $ 3.9 $ 5.0 $ 1.6 $ 1.9 $ 1.2 $ 0.5 $ 0.6 $ 1.1
Belgium $ 153.5 $ 8.3 $ 25.2 $ 4.6 $ 9.4 $ 8.3 $ 7.9 $ 3.6 $ 1.2 $ 3.7 $ 3.8 $ 11.1 $ 9.1 $ 7.7 $ 4.1 $ 30.4 $ 4.7 $ 5.6 $ 0.4 $ 0.9 $ 0.5 $ 1.0 $ 0.6 $ 1.5
United Arab Emirates $ 142.2 $ 63.0 $ 16.0 $ 5.2 $ 2.5 $ 4.0 $ 5.4 $ 2.2 $ 0.7 $ 4.0 $ 4.5 $ 15.1 $ 2.2 $ 0.4 $ 2.0 $ 8.1 $ 4.0 $ 1.2 $ 0.2 $ 0.3 $ 0.0 $ 0.2 $ 0.4 $ 0.5
Russian Federation $ 137.9 $ 10.4 $ 17.1 $ 5.6 $ 6.0 $ 8.8 $ 6.3 $ 2.3 $ 7.5 $ 2.2 $ 4.1 $ 9.5 $ 2.9 $ 5.2 $ 3.7 $ 33.9 $ 4.9 $ 2.3 $ 0.5 $ 1.3 $ 1.6 $ 0.2 $ 0.5 $ 1.3
Korea, Republic of $ 111.4 $ 10.5 $ 19.0 $ 3.0 $ 5.9 $ 5.8 $ 3.2 $ 2.0 $ 0.6 $ 1.0 $ 2.7 $ 15.3 $ 2.8 $ 2.4 $ 6.6 $ 23.6 $ 3.7 $ 0.7 $ 0.1 $ 1.0 $ 0.2 $ 0.4 $ 0.3 $ 0.6
India $ 97.2 $ 17.1 $ 4.5 $ 8.9 $ 5.3 $ 9.5 $ 6.7 $ 3.9 $ 1.5 $ 0.4 $ 4.7 $ 16.0 $ 6.8 $ 1.3 $ 0.8 $ 4.4 $ 1.9 $ 0.6 $ 0.2 $ 0.2 $ 0.9 $ 0.7 $ 0.2 $ 0.9
Switzerland $ 89.2 $ 41.6 $ 10.8 $ 2.0 $ 3.3 $ 1.9 $ 2.2 $ 2.3 $ 0.6 $ 0.8 $ 0.7 $ 3.1 $ 1.5 $ 5.5 $ 2.6 $ 5.0 $ 1.5 $ 2.2 $ 0.1 $ 0.0 $ 0.1 $ 0.6 $ 0.2 $ 0.6
Sweden $ 88.2 $ 5.4 $ 11.7 $ 4.8 $ 4.9 $ 2.0 $ 2.8 $ 2.8 $ 1.3 $ 1.7 $ 3.9 $ 12.1 $ 3.3 $ 3.0 $ 4.8 $ 16.0 $ 2.7 $ 2.8 $ 0.2 $ 0.4 $ 0.3 $ 0.5 $ 0.3 $ 0.6
Poland $ 75.7 $ 1.6 $ 10.2 $ 6.1 $ 1.5 $ 3.2 $ 3.1 $ 1.1 $ 2.5 $ 1.4 $ 3.2 $ 7.7 $ 5.1 $ 1.4 $ 1.2 $ 17.7 $ 2.7 $ 0.6 $ 0.2 $ 0.9 $ 1.2 $ 0.1 $ 0.2 $ 2.8
Denmark $ 62.5 $ 2.7 $ 13.4 $ 1.9 $ 3.3 $ 2.0 $ 2.2 $ 1.8 $ 1.2 $ 1.9 $ 1.6 $ 5.0 $ 1.8 $ 2.0 $ 1.7 $ 14.3 $ 2.3 $ 2.0 $ 0.2 $ 0.1 $ 0.2 $ 0.4 $ 0.2 $ 0.4
Singapore $ 58.7 $ 16.8 $ 8.2 $ 2.1 $ 5.5 $ 1.4 $ 5.4 $ 0.8 $ 0.2 $ 0.3 $ 1.1 $ 4.7 $ 2.9 $ 1.5 $ 1.2 $ 2.7 $ 1.1 $ 1.5 $ 0.0 $ 0.5 $ 0.2 $ 0.2 $ 0.1 $ 0.3
Austria $ 55.7 $ 5.5 $ 10.3 $ 1.5 $ 2.3 $ 3.4 $ 2.4 $ 2.1 $ 0.8 $ 0.6 $ 0.7 $ 1.7 $ 0.7 $ 3.5 $ 4.0 $ 11.2 $ 2.3 $ 0.9 $ 0.1 $ 0.3 $ 0.3 $ 0.5 $ 0.2 $ 0.5
Chile $ 55.5 $ 2.0 $ 13.9 $ 1.8 $ 1.7 $ 4.2 $ 2.0 $ 0.9 $ 0.8 $ 1.5 $ 2.4 $ 6.5 $ 1.6 $ 1.0 $ 1.2 $ 10.9 $ 1.4 $ 0.5 $ 0.2 $ 0.0 $ 0.2 $ 0.2 $ 0.2 $ 0.2

US/Canada $ 8,779.0 $ 1,204.8 $ 1,670.6 $ 267.8 $ 383.9 $ 351.3 $ 301.2 $ 305.9 $ 203.4 $ 193.0 $ 200.6 $ 835.6 $ 235.3 $ 235.3 $ 361.3 $ 1,150.8 $ 286.9 $ 133.1 $ 36.5 $ 124.9 $ 135.8 $ 36.9 $ 26.1 $ 98.0
Western Europe $ 3,234.1 $ 348.1 $ 596.2 $ 108.5 $ 120.2 $ 112.8 $ 141.4 $ 76.2 $ 37.4 $ 88.7 $ 109.6 $ 291.7 $ 128.6 $ 144.1 $ 98.9 $ 532.6 $ 118.6 $ 85.9 $ 12.0 $ 21.2 $ 7.0 $ 20.0 $ 9.9 $ 24.4
Eastern Europe $ 509.2 $ 28.4 $ 46.7 $ 35.4 $ 17.1 $ 23.4 $ 18.8 $ 6.4 $ 21.4 $ 7.5 $ 26.0 $ 58.8 $ 28.3 $ 13.7 $ 11.1 $ 113.0 $ 18.3 $ 4.5 $ 1.7 $ 6.2 $ 5.1 $ 1.3 $ 1.6 $ 14.5
N. Asia $ 1,687.4 $ 221.7 $ 244.7 $ 28.9 $ 46.1 $ 56.1 $ 73.9 $ 49.3 $ 10.8 $ 47.3 $ 29.9 $ 207.2 $ 49.9 $ 94.7 $ 39.0 $ 356.9 $ 49.3 $ 47.6 $ 3.1 $ 7.7 $ 5.9 $ 3.8 $ 4.7 $ 8.9
LATAM $ 668.2 $ 70.8 $ 104.6 $ 28.0 $ 28.5 $ 34.1 $ 37.8 $ 13.7 $ 12.0 $ 18.8 $ 26.4 $ 65.9 $ 32.6 $ 20.6 $ 17.7 $ 102.1 $ 17.3 $ 14.6 $ 3.8 $ 3.8 $ 5.5 $ 3.1 $ 2.3 $ 4.1
S. Asia/PAC $ 578.9 $ 71.9 $ 84.5 $ 22.9 $ 31.7 $ 25.8 $ 29.7 $ 14.8 $ 8.5 $ 10.7 $ 20.3 $ 78.7 $ 24.7 $ 21.8 $ 17.5 $ 74.1 $ 13.6 $ 7.8 $ 2.4 $ 5.1 $ 2.2 $ 1.8 $ 1.7 $ 6.8
Middle East $ 285.4 $ 76.3 $ 35.5 $ 11.0 $ 7.6 $ 12.1 $ 12.2 $ 6.5 $ 2.8 $ 8.2 $ 10.2 $ 32.7 $ 11.4 $ 3.9 $ 5.6 $ 32.2 $ 9.2 $ 2.9 $ 0.6 $ 0.9 $ 0.2 $ 0.4 $ 0.8 $ 2.3
ROW $ 17.6 $ 1.6 $ 1.4 $ 0.5 $ 0.9 $ 0.6 $ 0.6 $ 0.3 $ 0.0 $ 0.4 $ 0.8 $ 2.3 $ 1.3 $ 0.8 $ 0.4 $ 3.8 $ 0.7 $ 0.3 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.4
TOTAL WW $ 15,760 $ 2,024 $ 2,784 $ 503 $ 636 $ 616 $ 616 $ 473 $ 296 $ 374 $ 424 $ 1,573 $ 512 $ 535 $ 551 $ 2,365 $ 514 $ 297 $ 60 $ 170 $ 162 $ 67 $ 47 $ 159
TOTAL WW % 100.0% 12.8% 17.7% 3.2% 4.0% 3.9% 3.9% 3.0% 1.9% 2.4% 2.7% 10.0% 3.3% 3.4% 3.5% 15.0% 3.3% 1.9% 0.4% 1.1% 1.0% 0.4% 0.3% 1.0%

Royalties from Licensed Merchandise and Services, by Country and Product Category, 2019 (percent of WW) - Top 25 Countries
Location
Software/ Based Lawn/
Casino
Accessories Food and Health and Music/ Video Paper Sporting Events/ Garden/ Pet
Country Total Apparel CE Footwear Home Décor Housewares Infant Publishing Toys Gifts Gaming/ Auto Parts Services Other
Fashion Beverage Beauty Video games/ Products Goods Themed Tools/ Products
Lotteries
apps Attractions/ Hardware
Promos

US 52.6% 57.0% 57.7% 50.3% 56.5% 54.9% 44.9% 62.1% 62.9% 48.2% 42.8% 51.0% 42.5% 38.8% 63.1% 45.4% 52.5% 38.6% 54.8% 69.9% 78.1% 52.3% 50.4% 56.4%
United Kingdom 5.5% 4.4% 6.1% 4.2% 4.0% 3.4% 5.6% 4.0% 3.4% 5.9% 5.8% 4.8% 7.3% 8.9% 3.4% 7.2% 6.9% 9.0% 7.1% 2.0% 1.0% 4.7% 5.5% 3.3%
Japan 5.5% 4.1% 4.0% 2.0% 2.9% 3.5% 4.1% 6.6% 1.4% 8.1% 4.7% 8.8% 6.0% 12.3% 2.2% 8.2% 4.4% 10.3% 2.8% 2.4% 1.2% 2.6% 5.6% 1.4%
Germany 4.3% 2.9% 4.4% 5.1% 3.5% 4.1% 3.7% 3.8% 3.8% 6.7% 7.0% 4.7% 5.8% 6.1% 6.1% 3.7% 5.5% 4.9% 2.9% 3.6% 0.9% 11.0% 3.9% 2.6%
Hong Kong and China 3.7% 5.6% 3.6% 2.8% 2.6% 4.0% 6.6% 2.8% 1.8% 3.3% 1.0% 2.4% 1.8% 3.5% 3.2% 4.7% 3.7% 4.1% 1.5% 1.3% 2.2% 2.0% 2.9% 3.2%
Canada 3.0% 2.5% 2.2% 3.0% 3.7% 2.0% 3.8% 2.4% 5.7% 3.3% 4.5% 2.2% 3.4% 5.1% 2.3% 3.2% 3.3% 6.1% 5.6% 3.5% 5.8% 2.4% 4.9% 4.9%
France 2.4% 2.8% 2.6% 3.0% 1.8% 2.5% 3.5% 2.0% 1.0% 2.4% 2.3% 1.5% 2.5% 2.5% 1.4% 2.2% 2.4% 2.7% 2.9% 3.4% 0.6% 2.4% 2.7% 2.4%
27
Brazil The 2020 Annual
1.9% Global1.9%
1.9% Licensing
1.7% Industry
2.2% Study3.1%
2.3% 1.7% 2.1% 2.0% 2.4% 1.5% 2.7% 2.0% 1.6% 1.8% 1.7% 2.1% 2.2% 0.9% 1.6% 2.7% 2.0% 1.3%
Italy 1.5% 1.9% 1.7% 1.2% 0.9% 1.9% 2.6% 0.9% 0.6% 1.6% 2.9% 0.9% 1.7% 0.9% 0.8% 1.5% 1.9% 1.6% 1.7% 0.7% 0.1% 1.9% 1.7% 0.7%
Chile $ 55.5 $ 2.0 $ 13.9 $ 1.8 $ 1.7 $ 4.2 $ 2.0 $ 0.9 $ 0.8 $ 1.5 $ 2.4 $ 6.5 $ 1.6 $ 1.0 $ 1.2 $ 10.9 $ 1.4 $ 0.5 $ 0.2 $ 0.0 $ 0.2 $ 0.2 $ 0.2 $ 0.2

US/Canada $ 8,779.0 $ 1,204.8 $ 1,670.6 $ 267.8 $ 383.9 $ 351.3 $ 301.2 $ 305.9 $ 203.4 $ 193.0 $ 200.6 $ 835.6 $ 235.3 $ 235.3 $ 361.3 $ 1,150.8 $ 286.9 $ 133.1 $ 36.5 $ 124.9 $ 135.8 $ 36.9 $ 26.1 $ 98.0
Western Europe $ 3,234.1 $ 348.1 $ 596.2 $ 108.5 $ 120.2 $ 112.8 $ 141.4 $ 76.2 $ 37.4 $ 88.7 $ 109.6 $ 291.7 $ 128.6 $ 144.1 $ 98.9 $ 532.6 $ 118.6 $ 85.9 $ 12.0 $ 21.2 $ 7.0 $ 20.0 $ 9.9 $ 24.4
Eastern Europe $ 509.2 $ 28.4 $ 46.7 $ 35.4 $ 17.1 $ 23.4 $ 18.8 $ 6.4 $ 21.4 $ 7.5 $ 26.0 $ 58.8 $ 28.3 $ 13.7 $ 11.1 $ 113.0 $ 18.3 $ 4.5 $ 1.7 $ 6.2 $ 5.1 $ 1.3 $ 1.6 $ 14.5
N. Asia $ 1,687.4 $ 221.7 $ 244.7 $ 28.9 $ 46.1 $ 56.1 $ 73.9 $ 49.3 $ 10.8 $ 47.3 $ 29.9 $ 207.2 $ 49.9 $ 94.7 $ 39.0 $ 356.9 $ 49.3 $ 47.6 $ 3.1 $ 7.7 $ 5.9 $ 3.8 $ 4.7 $ 8.9
LATAM $ 668.2 $ 70.8 $ 104.6 $ 28.0 $ 28.5 $ 34.1 $ 37.8 $ 13.7 $ 12.0 $ 18.8 $ 26.4 $ 65.9 $ 32.6 $ 20.6 $ 17.7 $ 102.1 $ 17.3 $ 14.6 $ 3.8 $ 3.8 $ 5.5 $ 3.1 $ 2.3 $ 4.1
S. Asia/PAC $ 578.9 $ 71.9 $ 84.5 $ 22.9 $ 31.7 $ 25.8 $ 29.7 $ 14.8 $ 8.5 $ 10.7 $ 20.3 $ 78.7 $ 24.7 $ 21.8 $ 17.5 $ 74.1 $ 13.6 $ 7.8 $ 2.4 $ 5.1 $ 2.2 $ 1.8 $ 1.7 $ 6.8

Revenue & R oyal ty S ummar y Tables – G lo b a l

Middle East $ 285.4 $ 76.3 $ 35.5 $ 11.0 $ 7.6 $ 12.1 $ 12.2 $ 6.5 $ 2.8 $ 8.2 $ 10.2 $ 32.7 $ 11.4 $ 3.9 $ 5.6 $ 32.2 $ 9.2 $ 2.9 $ 0.6 $ 0.9 $ 0.2 $ 0.4 $ 0.8 $ 2.3
ROW $ 17.6 $ 1.6 $ 1.4 $ 0.5 $ 0.9 $ 0.6 $ 0.6 $ 0.3 $ 0.0 $ 0.4 $ 0.8 $ 2.3 $ 1.3 $ 0.8 $ 0.4 $ 3.8 $ 0.7 $ 0.3 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.4
TOTAL WW $ 15,760 $ 2,024 $ 2,784 $ 503 $ 636 $ 616 $ 616 $ 473 $ 296 $ 374 $ 424 $ 1,573 $ 512 $ 535 $ 551 $ 2,365 $ 514 $ 297 $ 60 $ 170 $ 162 $ 67 $ 47 $ 159
TOTAL WW % 100.0% 12.8% 17.7% 3.2% 4.0% 3.9% 3.9% 3.0% 1.9% 2.4% 2.7% 10.0% 3.3% 3.4% 3.5% 15.0% 3.3% 1.9% 0.4% 1.1% 1.0% 0.4% 0.3% 1.0%

Revenue & Royalty Tables – Global

Royalties from Licensed Merchandise and Services, by Country and Product Category, 2019 (percent of WW) - Top 25 Countries
Location
Software/ Based Lawn/
Casino
Accessories Food and Health and Music/ Video Paper Sporting Events/ Garden/ Pet
Country Total Apparel CE Footwear Home Décor Housewares Infant Publishing Toys Gifts Gaming/ Auto Parts Services Other
Fashion Beverage Beauty Video games/ Products Goods Themed Tools/ Products
Lotteries
apps Attractions/ Hardware
Promos

US 52.6% 57.0% 57.7% 50.3% 56.5% 54.9% 44.9% 62.1% 62.9% 48.2% 42.8% 51.0% 42.5% 38.8% 63.1% 45.4% 52.5% 38.6% 54.8% 69.9% 78.1% 52.3% 50.4% 56.4%
United Kingdom 5.5% 4.4% 6.1% 4.2% 4.0% 3.4% 5.6% 4.0% 3.4% 5.9% 5.8% 4.8% 7.3% 8.9% 3.4% 7.2% 6.9% 9.0% 7.1% 2.0% 1.0% 4.7% 5.5% 3.3%
Japan 5.5% 4.1% 4.0% 2.0% 2.9% 3.5% 4.1% 6.6% 1.4% 8.1% 4.7% 8.8% 6.0% 12.3% 2.2% 8.2% 4.4% 10.3% 2.8% 2.4% 1.2% 2.6% 5.6% 1.4%
Germany 4.3% 2.9% 4.4% 5.1% 3.5% 4.1% 3.7% 3.8% 3.8% 6.7% 7.0% 4.7% 5.8% 6.1% 6.1% 3.7% 5.5% 4.9% 2.9% 3.6% 0.9% 11.0% 3.9% 2.6%
Hong Kong and China 3.7% 5.6% 3.6% 2.8% 2.6% 4.0% 6.6% 2.8% 1.8% 3.3% 1.0% 2.4% 1.8% 3.5% 3.2% 4.7% 3.7% 4.1% 1.5% 1.3% 2.2% 2.0% 2.9% 3.2%
Canada 3.0% 2.5% 2.2% 3.0% 3.7% 2.0% 3.8% 2.4% 5.7% 3.3% 4.5% 2.2% 3.4% 5.1% 2.3% 3.2% 3.3% 6.1% 5.6% 3.5% 5.8% 2.4% 4.9% 4.9%
France 2.4% 2.8% 2.6% 3.0% 1.8% 2.5% 3.5% 2.0% 1.0% 2.4% 2.3% 1.5% 2.5% 2.5% 1.4% 2.2% 2.4% 2.7% 2.9% 3.4% 0.6% 2.4% 2.7% 2.4%
Brazil 1.9% 1.9% 1.9% 1.7% 2.2% 2.3% 3.1% 1.7% 2.1% 2.0% 2.4% 1.5% 2.7% 2.0% 1.6% 1.8% 1.7% 2.1% 2.2% 0.9% 1.6% 2.7% 2.0% 1.3%
Italy 1.5% 1.9% 1.7% 1.2% 0.9% 1.9% 2.6% 0.9% 0.6% 1.6% 2.9% 0.9% 1.7% 0.9% 0.8% 1.5% 1.9% 1.6% 1.7% 0.7% 0.1% 1.9% 1.7% 0.7%
Netherlands 1.4% 0.5% 1.2% 2.6% 1.9% 1.4% 1.5% 0.8% 0.7% 1.1% 2.0% 2.3% 1.4% 1.1% 1.1% 1.5% 1.1% 2.2% 1.0% 0.6% 0.3% 2.0% 1.4% 1.2%
Australia 1.3% 0.6% 1.6% 0.7% 1.3% 1.0% 1.5% 1.0% 1.3% 1.6% 1.3% 1.6% 0.9% 2.0% 1.2% 1.6% 1.1% 1.1% 1.2% 0.2% 0.1% 0.6% 1.4% 2.1%
Spain 1.3% 0.9% 1.7% 1.1% 1.2% 1.1% 1.5% 0.7% 0.6% 1.8% 1.6% 1.0% 1.4% 1.2% 0.8% 1.4% 1.2% 1.4% 1.1% 0.9% 0.2% 1.5% 1.2% 1.3%
Mexico 1.1% 1.1% 0.8% 2.4% 1.1% 1.2% 1.5% 0.6% 0.5% 2.1% 1.5% 1.1% 1.6% 0.9% 1.0% 1.0% 0.8% 1.7% 2.6% 1.1% 0.7% 0.7% 1.3% 0.7%
Belgium 1.0% 0.4% 0.9% 0.9% 1.5% 1.4% 1.3% 0.8% 0.4% 1.0% 0.9% 0.7% 1.8% 1.4% 0.7% 1.3% 0.9% 1.9% 0.7% 0.5% 0.3% 1.5% 1.2% 1.0%
United Arab Emirates 0.9% 3.1% 0.6% 1.0% 0.4% 0.7% 0.9% 0.5% 0.2% 1.1% 1.1% 1.0% 0.4% 0.1% 0.4% 0.3% 0.8% 0.4% 0.4% 0.2% 0.0% 0.3% 0.9% 0.3%
Russian Federation 0.9% 0.5% 0.6% 1.1% 0.9% 1.4% 1.0% 0.5% 2.5% 0.6% 1.0% 0.6% 0.6% 1.0% 0.7% 1.4% 0.9% 0.8% 0.8% 0.8% 1.0% 0.3% 1.0% 0.8%
Korea, Republic of 0.7% 0.5% 0.7% 0.6% 0.9% 0.9% 0.5% 0.4% 0.2% 0.3% 0.6% 1.0% 0.5% 0.4% 1.2% 1.0% 0.7% 0.2% 0.2% 0.6% 0.1% 0.5% 0.7% 0.4%
India 0.6% 0.8% 0.2% 1.8% 0.8% 1.5% 1.1% 0.8% 0.5% 0.1% 1.1% 1.0% 1.3% 0.2% 0.1% 0.2% 0.4% 0.2% 0.3% 0.1% 0.5% 1.0% 0.3% 0.5%
Switzerland 0.6% 2.1% 0.4% 0.4% 0.5% 0.3% 0.4% 0.5% 0.2% 0.2% 0.2% 0.2% 0.3% 1.0% 0.5% 0.2% 0.3% 0.7% 0.2% 0.0% 0.1% 0.9% 0.4% 0.4%
Sweden 0.6% 0.3% 0.4% 1.0% 0.8% 0.3% 0.5% 0.6% 0.4% 0.5% 0.9% 0.8% 0.6% 0.6% 0.9% 0.7% 0.5% 0.9% 0.4% 0.2% 0.2% 0.8% 0.6% 0.4%
Poland 0.5% 0.1% 0.4% 1.2% 0.2% 0.5% 0.5% 0.2% 0.8% 0.4% 0.8% 0.5% 1.0% 0.3% 0.2% 0.7% 0.5% 0.2% 0.4% 0.5% 0.7% 0.2% 0.5% 1.8%
Denmark 0.4% 0.1% 0.5% 0.4% 0.5% 0.3% 0.4% 0.4% 0.4% 0.5% 0.4% 0.3% 0.4% 0.4% 0.3% 0.6% 0.5% 0.7% 0.3% 0.0% 0.1% 0.6% 0.5% 0.2%
Singapore 0.4% 0.8% 0.3% 0.4% 0.9% 0.2% 0.9% 0.2% 0.1% 0.1% 0.3% 0.3% 0.6% 0.3% 0.2% 0.1% 0.2% 0.5% 0.0% 0.3% 0.1% 0.4% 0.2% 0.2%
Austria 0.4% 0.3% 0.4% 0.3% 0.4% 0.6% 0.4% 0.4% 0.3% 0.1% 0.2% 0.1% 0.1% 0.7% 0.7% 0.5% 0.4% 0.3% 0.2% 0.2% 0.2% 0.7% 0.4% 0.3%
Chile 0.4% 0.1% 0.5% 0.4% 0.3% 0.7% 0.3% 0.2% 0.3% 0.4% 0.6% 0.4% 0.3% 0.2% 0.2% 0.5% 0.3% 0.2% 0.4% 0.0% 0.2% 0.3% 0.5% 0.1%

US/Canada 55.7% 59.5% 60.0% 53.2% 60.4% 57.0% 48.9% 64.7% 68.6% 51.5% 47.3% 53.1% 45.9% 44.0% 65.5% 48.6% 55.8% 44.8% 60.6% 73.5% 83.9% 54.8% 55.4% 61.5%
Western Europe 20.5% 17.2% 21.4% 21.6% 18.9% 18.3% 23.0% 16.1% 12.6% 23.7% 25.9% 18.5% 25.1% 26.9% 17.9% 22.5% 23.1% 29.0% 20.0% 12.5% 4.3% 29.8% 20.9% 15.3%
Eastern Europe 3.2% 1.4% 1.7% 7.0% 2.7% 3.8% 3.1% 1.3% 7.2% 2.0% 6.1% 3.7% 5.5% 2.6% 2.0% 4.8% 3.6% 1.5% 2.8% 3.7% 3.2% 2.0% 3.5% 9.1%
N. Asia 10.7% 11.0% 8.8% 5.7% 7.3% 9.1% 12.0% 10.4% 3.6% 12.6% 7.1% 13.2% 9.7% 17.7% 7.1% 15.1% 9.6% 16.1% 5.2% 4.5% 3.7% 5.6% 10.0% 5.6%
LATAM 4.2% 3.5% 3.8% 5.6% 4.5% 5.5% 6.1% 2.9% 4.1% 5.0% 6.2% 4.2% 6.4% 3.9% 3.2% 4.3% 3.4% 4.9% 6.4% 2.3% 3.4% 4.6% 4.8% 2.6%
S. Asia/PAC 3.7% 3.6% 3.0% 4.5% 5.0% 4.2% 4.8% 3.1% 2.9% 2.8% 4.8% 5.0% 4.8% 4.1% 3.2% 3.1% 2.7% 2.6% 3.9% 3.0% 1.4% 2.7% 3.5% 4.3%
Middle East 1.8% 3.8% 1.3% 2.2% 1.2% 2.0% 2.0% 1.4% 0.9% 2.2% 2.4% 2.1% 2.2% 0.7% 1.0% 1.4% 1.8% 1.0% 1.0% 0.6% 0.1% 0.6% 1.7% 1.4%
ROW 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.2% 0.1% 0.3% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

28 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – G lo b a l
Global

Revenue & Royalty Tables – Global

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/
Software/
Accessories Food and Health and Music/ Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Video games/ Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Video Products Goods Entertainment Tools/
apps
Hardware

Art $ 2,983 $ 597 $ 326 $ 15.3 $ 69 $ 15 $ 23 $ 372 $ 180 $ 26 $ 2 $ 5 $ 349 $ 175 $ 0.2 $ 279 $ 430 $ 30 $ 11 $ 15 $ 16 $ 6 $ 1.5 $ 39
Celebrity $ 4,785 $ 604 $ 1,131 $ 27 $ 362 $ 187 $ 668 $ 424 $ 188 $ 96 $ 0.5 $ 95 $ 4 $ 117 $ 69 $ 82 $ 456 $ 66 $ 15 $ 10 $ 30 $ 59 $ 45 $ 49
Entertain/Characters $ 128,392 $ 10,004 $ 14,299 $ 3,318 $ 5,882 $ 2,908 $ 3,525 $ 3,417 $ 1,579 $ 4,256 $ 6,783 $ 14,149 $ 6,012 $ 7,445 $ 2,262 $ 30,506 $ 4,568 $ 4,845 $ 763 $ 97 $ 445 $ 295.5 $ 489 $ 545
Collegiate $ 6,481 $ 919 $ 1,531 $ 35 $ 4 $ 85 $ 2 $ 182 $ 241 $ 570 $ 1.0 $ 779 $ 66 $ 0.9 $ 751 $ 549 $ 486 $ 4 $ 0.2 $ 4 $ 247 $ 6 $ 14.0 $ 4
Fashion $ 33,803 $ 11,245 $ 9,083 $ 435 $ 312 $ 3,468 $ 4,118 $ 1,550 $ 277 $ 251 $ 51 $ 255 $ 236 $ 220 $ 889 $ 428 $ 400 $ 151 $ 96.7 $ 124 $ 80 $ 28 $ 87 $ 17
Music $ 3,663 $ 364 $ 549 $ 109 $ 571 $ 210 $ 14 $ 5.0 $ 73.0 $ 44.8 $ 312 $ 47 $ 55 $ 52 $ 123.5 $ 186 $ 23 $ 21 $ 378 $ - $ 50 $ 7 $ - $ 469
Non- Profit $ 1,381 $ 140 $ 98 $ 15 $ 142 $ 27 $ 57 $ 111 $ 38 $ 9 $ 29 $ 131 $ 126 $ 11 $ 24 $ 144 $ 73 $ 111 $ - $ 2 $ 22 $ 16 $ 0 $ 56
Sports $ 28,935 $ 4,165 $ 7,896 $ 403 $ 29 $ 971 $ 115 $ 114 $ 552 $ 158 $ 459 $ 6,108 $ 567 $ 323 $ 3,016 $ 1,523 $ 1,381 $ 342 $ 147 $ 261 $ 100.8 $ 124 $ 0.2 $ 181
Corporate/Brand $ 60,174 $ 6,203 $ 9,007 $ 7,326 $ 8,871 $ 3,111 $ 2,211 $ 1,339 $ 3,798 $ 521 $ 225 $ 1,238 $ 483 $ 437 $ 2,745 $ 1,718 $ 2,248 $ 769 $ 412 $ 2,466 $ 2,181 $ 617 $ 183 $ 2,064
Publishing $ 22,232 $ 490 $ 397 $ 76 $ 243 $ 108 $ 132 $ 13,609 $ 339 $ 40 $ 88 $ 56 $ 125 $ 287 $ 124 $ 376 $ 219 $ 71 $ 2.9 $ 203 $ 3,286 $ 1,870 $ 5 $ 85
TOTAL WW $ 292,830 $ 34,731 $ 44,317 $ 11,760 $ 16,485 $ 11,091 $ 10,866 $ 21,123 $ 7,265 $ 5,972 $ 7,951 $ 22,864 $ 8,023 $ 9,067 $ 10,003 $ 35,790 $ 10,284 $ 6,410 $ 1,826 $ 3,183 $ 6,458 $ 3,030 $ 825 $ 3,508

Sales of Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Lawn/
Software/ Garden/
Accessories Food and Health and Music/ Video games/ Paper Sporting Themed Tools/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Video apps Products Publishing Goods Toys Gifts Entertainment Gaming Auto Parts Hardware Services Pet Products Other

Art 100% 20.0% 10.9% 0.5% 2.3% 0.5% 0.8% 12.5% 6.0% 0.9% 0.1% 0.2% 11.7% 5.9% 0.0% 9.4% 14.4% 1.0% 0.4% 0.5% 0.5% 0.2% 0.1% 1.3%
Celebrity 100% 12.6% 23.6% 0.6% 7.6% 3.9% 14.0% 8.9% 3.9% 2.0% 0.0% 2.0% 0.1% 2.5% 1.4% 1.7% 9.5% 1.4% 0.3% 0.2% 0.6% 1.2% 0.9% 1.0%
Entertain/Characters 100% 7.8% 11.1% 2.6% 4.6% 2.3% 2.7% 2.7% 1.2% 3.3% 5.3% 11.0% 4.7% 5.8% 1.8% 23.8% 3.6% 3.8% 0.6% 0.1% 0.3% 0.2% 0.4% 0.4%
Collegiate 100% 14.2% 23.6% 0.5% 0.1% 1.3% 0.0% 2.8% 3.7% 8.8% 0.0% 12.0% 1.0% 0.0% 11.6% 8.5% 7.5% 0.1% 0.0% 0.1% 3.8% 0.1% 0.2% 0.1%
Fashion 100% 33.3% 26.9% 1.3% 0.9% 10.3% 12.2% 4.6% 0.8% 0.7% 0.2% 0.8% 0.7% 0.7% 2.6% 1.3% 1.2% 0.4% 0.3% 0.4% 0.2% 0.1% 0.3% 0.1%
Music 100% 9.9% 15.0% 3.0% 15.6% 5.7% 0.4% 0.1% 2.0% 1.2% 8.5% 1.3% 1.5% 1.4% 3.4% 5.1% 0.6% 0.6% 10.3% 0.0% 1.4% 0.2% 0.0% 12.8%
Non- Profit 100% 10.2% 7.1% 1.1% 10.3% 2.0% 4.1% 8.1% 2.8% 0.7% 2.1% 9.5% 9.1% 0.8% 1.7% 10.4% 5.3% 8.0% 0.0% 0.2% 1.6% 1.1% 0.0% 4.0%
Sports 100% 14.4% 27.3% 1.4% 0.1% 3.4% 0.4% 0.4% 1.9% 0.5% 1.6% 21.1% 2.0% 1.1% 10.4% 5.3% 4.8% 1.2% 0.5% 0.9% 0.3% 0.4% 0.0% 0.6%
Corporate/Brand 100% 10.3% 15.0% 12.2% 14.7% 5.2% 3.7% 2.2% 6.3% 0.9% 0.4% 2.1% 0.8% 0.7% 4.6% 2.9% 3.7% 1.3% 0.7% 4.1% 3.6% 1.0% 0.3% 3.4%
Publishing 100% 2.2% 1.8% 0.3% 1.1% 0.5% 0.6% 61.2% 1.5% 0.2% 0.4% 0.3% 0.6% 1.3% 0.6% 1.7% 1.0% 0.3% 0.0% 0.9% 14.8% 8.4% 0.0% 0.4%
TOTAL WW 100% 11.9% 15.1% 4.0% 5.6% 3.8% 3.7% 7.2% 2.5% 2.0% 2.7% 7.8% 2.7% 3.1% 3.4% 12.2% 3.5% 2.2% 0.6% 1.1% 2.2% 1.0% 0.3% 1.2%

Sales of Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Lawn/
Software/ Garden/
Accessories Food and Health and Music/ Video games/ Paper Sporting Themed Tools/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Video apps Products Publishing Goods Toys Gifts Entertainment Gaming Auto Parts Hardware Services Pet Products Other

Art 1.0% 1.7% 0.7% 0.1% 0.4% 0.1% 0.2% 1.8% 2.5% 0.4% 0.0% 0.0% 4.3% 1.9% 0.0% 0.8% 4.2% 0.5% 0.6% 0.5% 0.3% 0.2% 0.2% 1.1%
Celebrity 1.6% 1.7% 2.6% 0.2% 2.2% 1.7% 6.1% 2.0% 2.6% 1.6% 0.0% 0.4% 0.1% 1.3% 0.7% 0.2% 4.4% 1.0% 0.8% 0.3% 0.5% 2.0% 5.4% 1.4%
Entertain/Characters 43.8% 28.8% 32.3% 28.2% 35.7% 26.2% 32.4% 16.2% 21.7% 71.3% 85.3% 61.9% 74.9% 82.1% 22.6% 85.2% 44.4% 75.6% 41.8% 3.0% 6.9% 9.8% 59.3% 15.5%
Collegiate 2.2% 2.6% 3.5% 0.3% 0.0% 0.8% 0.0% 0.9% 3.3% 9.5% 0.0% 3.4% 0.8% 0.0% 7.5% 1.5% 4.7% 0.1% 0.0% 0.1% 3.8% 0.2% 1.7% 0.1%
Fashion 11.5% 32.4% 20.5% 3.7% 1.9% 31.3% 37.9% 7.3% 3.8% 4.2% 0.6% 1.1% 2.9% 2.4% 8.9% 1.2% 3.9% 2.4% 5.3% 3.9% 1.2% 0.9% 10.5% 0.5%
Music 1.3% 1.0% 1.2% 0.9% 3.5% 1.9% 0.1% 0.0% 1.0% 0.7% 3.9% 0.2% 0.7% 0.6% 1.2% 0.5% 0.2% 0.3% 20.7% 0.0% 0.8% 0.2% 0.0% 13.4%
Non- Profit 0.5% 0.4% 0.2% 0.1% 0.9% 0.2% 0.5% 0.5% 0.5% 0.2% 0.4% 0.6% 1.6% 0.1% 0.2% 0.4% 0.7% 1.7% 0.0% 0.1% 0.3% 0.5% 0.0% 1.6%
Sports 9.9% 12.0% 17.8% 3.4% 0.2% 8.8% 1.1% 0.5% 7.6% 2.6% 5.8% 26.7% 7.1% 3.6% 30.1% 4.3% 13.4% 5.3% 8.0% 8.2% 1.6% 4.1% 0.0% 5.2%
Corporate/Brand 20.5% 17.9% 20.3% 62.3% 53.8% 28.1% 20.3% 6.3% 52.3% 8.7% 2.8% 5.4% 6.0% 4.8% 27.4% 4.8% 21.9% 12.0% 22.5% 77.5% 33.8% 20.4% 22.2% 58.8%
Publishing 7.6% 1.4% 0.9% 0.7% 1.5% 1.0% 1.2% 64.4% 4.7% 0.7% 1.1% 0.2% 1.6% 3.2% 1.2% 1.0% 2.1% 1.1% 0.2% 6.4% 50.9% 61.7% 0.6% 2.4%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

29 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – G lo b a l
Global

Revenue & Royalty Tables – Global

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Video Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art $ 164.6 $ 35.2 $ 20.8 $ 0.7 $ 2.6 $ 0.9 $ 1.4 $ 18.5 $ 9.0 $ 1.5 $ 0.1 $ 0.4 $ 20.2 $ 9.7 $ 0.0 $ 17.4 $ 20.3 $ 1.6 $ 0.3 $ 0.8 $ 0.8 $ 0.3 $ 0.1 $ 2.1
Celebrity $ 272.1 $ 36.5 $ 72.2 $ 1.2 $ 14.9 $ 10.6 $ 40.3 $ 22.4 $ 9.4 $ 5.6 $ 0.0 $ 6.3 $ 0.3 $ 8.1 $ 3.6 $ 4.9 $ 21.8 $ 3.1 $ 0.5 $ 0.5 $ 1.7 $ 3.0 $ 2.5 $ 2.6
Entertain/Characters $ 7,931.5 $ 636.4 $ 941.9 $ 178.6 $ 235.0 $ 188.3 $ 217.9 $ 181.5 $ 64.8 $ 275.7 $ 365.2 $ 1,003.2 $ 392.8 $ 441.7 $ 144.5 $ 2,057.7 $ 245.7 $ 217.5 $ 28.0 $ 5.5 $ 28.8 $ 16.8 $ 31.5 $ 32.4
Collegiate $ 379.2 $ 53.5 $ 96.0 $ 1.6 $ 0.2 $ 4.9 $ 0.14 $ 9.2 $ 12.4 $ 33.1 $ 0.0 $ 51.4 $ 4.0 $ 0.0 $ 40.6 $ 33.1 $ 23.6 $ 0.2 $ 0.0 $ 0.2 $ 13.8 $ 0.3 $ 0.8 $ 0.2
Fashion $ 1,851.3 $ 613.3 $ 546.9 $ 15.7 $ 11.7 $ 185.0 $ 218.4 $ 79.9 $ 12.8 $ 14.6 $ 1.9 $ 12.1 $ 14.4 $ 10.0 $ 44.1 $ 23.6 $ 19.7 $ 7.2 $ 3.1 $ 6.8 $ 3.8 $ 1.4 $ 4.3 $ 0.7
Music $ 190.3 $ 21.7 $ 36.2 $ 5.1 $ 22.1 $ 12.0 $ 0.8 $ 0.3 $ 3.7 $ 2.6 $ 15.2 $ 3.2 $ 3.3 $ 2.9 $ 6.7 $ 11.4 $ 1.3 $ 1.0 $ 11.9 $ - $ 2.8 $ 0.4 $ - $ 25.6
Non- Profit $ 74.4 $ 8.2 $ 6.1 $ 0.7 $ 5.5 $ 1.6 $ 3.4 $ 4.8 $ 1.9 $ 0.4 $ 1.4 $ 8.6 $ 7.5 $ 0.6 $ 1.2 $ 8.5 $ 3.6 $ 5.2 $ - $ 0.1 $ 1.2 $ 0.8 $ 0.0 $ 3.1
Sports $ 1,780.0 $ 242.3 $ 499.1 $ 18.4 $ 1.1 $ 53.3 $ 6.6 $ 4.3 $ 28.7 $ 9.6 $ 26.4 $ 414.8 $ 35.1 $ 20.2 $ 162.1 $ 98.5 $ 71.4 $ 20.0 $ 5.1 $ 40.6 $ 5.6 $ 6.7 $ 0.01 $ 10.2
Corporate/Brand $ 2,845.3 $ 352.0 $ 543.4 $ 279.3 $ 334.5 $ 155.3 $ 120.7 $ 61.0 $ 143.7 $ 29.4 $ 9.9 $ 69.5 $ 28.2 $ 29.2 $ 143.5 $ 90.5 $ 97.8 $ 37.7 $ 11.2 $ 111.3 $ 83.6 $ 27.2 $ 7.8 $ 78.4
Publishing $ 271.2 $ 24.7 $ 21.6 $ 1.7 $ 8.4 $ 4.3 $ 6.1 $ 91.1 $ 9.8 $ 1.9 $ 3.6 $ 3.3 $ 6.4 $ 12.6 $ 5.2 $ 19.9 $ 8.6 $ 3.2 $ 0.09 $ 4.1 $ 19.8 $ 10.5 $ 0.1 $ 4.1
TOTAL WW $ 15,760 $ 2,024 $ 2,784 $ 503 $ 636 $ 616 $ 616 $ 473 $ 296 $ 374 $ 424 $ 1,573 $ 512 $ 535 $ 551 $ 2,365 $ 514 $ 297 $ 60 $ 170 $ 162 $ 67 $ 47 $ 159

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Video Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art 100% 21.4% 12.6% 0.4% 1.6% 0.5% 0.8% 11.2% 5.5% 0.9% 0.1% 0.2% 12.3% 5.9% 0.0% 10.5% 12.3% 1.0% 0.2% 0.5% 0.5% 0.2% 0.1% 1.3%
Celebrity 100% 13.4% 26.6% 0.5% 5.5% 3.9% 14.8% 8.2% 3.5% 2.0% 0.0% 2.3% 0.1% 3.0% 1.3% 1.8% 8.0% 1.1% 0.2% 0.2% 0.6% 1.1% 0.9% 1.0%
Entertain/Characters 100% 8.0% 11.9% 2.3% 3.0% 2.4% 2.7% 2.3% 0.8% 3.5% 4.6% 12.6% 5.0% 5.6% 1.8% 25.9% 3.1% 2.7% 0.4% 0.1% 0.4% 0.2% 0.4% 0.4%
Collegiate 100% 14.1% 25.3% 0.4% 0.0% 1.3% 0.0% 2.4% 3.3% 8.7% 0.0% 13.5% 1.0% 0.0% 10.7% 8.7% 6.2% 0.0% 0.0% 0.1% 3.6% 0.1% 0.2% 0.1%
Fashion 100% 33.1% 29.5% 0.8% 0.6% 10.0% 11.8% 4.3% 0.7% 0.8% 0.1% 0.7% 0.8% 0.5% 2.4% 1.3% 1.1% 0.4% 0.2% 0.4% 0.2% 0.1% 0.2% 0.0%
Music 100% 11.4% 19.0% 2.7% 11.6% 6.3% 0.4% 0.1% 2.0% 1.4% 8.0% 1.7% 1.7% 1.5% 3.5% 6.0% 0.7% 0.5% 6.3% 0.0% 1.5% 0.2% 0.0% 13.4%
Non- Profit 100% 11.0% 8.2% 0.9% 7.3% 2.1% 4.5% 6.5% 2.6% 0.6% 1.9% 11.6% 10.1% 0.8% 1.7% 11.4% 4.8% 7.0% 0.0% 0.2% 1.6% 1.1% 0.0% 4.1%
Sports 100% 13.6% 28.0% 1.0% 0.1% 3.0% 0.4% 0.2% 1.6% 0.5% 1.5% 23.3% 2.0% 1.1% 9.1% 5.5% 4.0% 1.1% 0.3% 2.3% 0.3% 0.4% 0.0% 0.6%
Corporate/Brand 100% 12.4% 19.1% 9.8% 11.8% 5.5% 4.2% 2.1% 5.1% 1.0% 0.3% 2.4% 1.0% 1.0% 5.0% 3.2% 3.4% 1.3% 0.4% 3.9% 2.9% 1.0% 0.3% 2.8%
Publishing 100% 9.1% 8.0% 0.6% 3.1% 1.6% 2.2% 33.6% 3.6% 0.7% 1.3% 1.2% 2.4% 4.6% 1.9% 7.4% 3.2% 1.2% 0.0% 1.5% 7.3% 3.9% 0.0% 1.5%
TOTAL WW 100% 12.8% 17.7% 3.2% 4.0% 3.9% 3.9% 3.0% 1.9% 2.4% 2.7% 10.0% 3.3% 3.4% 3.5% 15.0% 3.3% 1.9% 0.4% 1.1% 1.0% 0.4% 0.3% 1.0%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Video Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art
1.0% 1.7% 0.7% 0.1% 0.4% 0.1% 0.2% 3.9% 3.0% 0.4% 0.0% 0.0% 4.0% 1.8% 0.0% 0.7% 4.0% 0.5% 0.6% 0.5% 0.5% 0.5% 0.2% 1.3%
Celebrity
1.7% 1.8% 2.6% 0.2% 2.3% 1.7% 6.5% 4.7% 3.2% 1.5% 0.0% 0.4% 0.1% 1.5% 0.7% 0.2% 4.2% 1.0% 0.8% 0.3% 1.0% 4.4% 5.2% 1.7%
Entertain/Characters
50.3% 31.4% 33.8% 35.5% 37.0% 30.6% 35.4% 38.4% 21.9% 73.6% 86.2% 63.8% 76.7% 82.6% 26.2% 87.0% 47.8% 73.3% 46.5% 3.2% 17.8% 24.9% 66.9% 20.3%
Collegiate
2.4% 2.6% 3.4% 0.3% 0.0% 0.8% 0.0% 1.9% 4.2% 8.8% 0.0% 3.3% 0.8% 0.0% 7.4% 1.4% 4.6% 0.1% 0.0% 0.1% 8.5% 0.5% 1.6% 0.1%
Fashion
11.7% 30.3% 19.6% 3.1% 1.8% 30.0% 35.5% 16.9% 4.3% 3.9% 0.4% 0.8% 2.8% 1.9% 8.0% 1.0% 3.8% 2.4% 5.1% 4.0% 2.3% 2.1% 9.2% 0.5%
Music
1.2% 1.1% 1.3% 1.0% 3.5% 2.0% 0.1% 0.1% 1.3% 0.7% 3.6% 0.2% 0.6% 0.5% 1.2% 0.5% 0.3% 0.3% 19.8% 0.0% 1.7% 0.6% 0.0% 16.0%
Non- Profit
0.5% 0.4% 0.2% 0.1% 0.9% 0.3% 0.5% 1.0% 0.6% 0.1% 0.3% 0.5% 1.5% 0.1% 0.2% 0.4% 0.7% 1.8% 0.0% 0.1% 0.7% 1.2% 0.0% 1.9%
Sports
11.3% 12.0% 17.9% 3.6% 0.2% 8.7% 1.1% 0.9% 9.7% 2.6% 6.2% 26.4% 6.9% 3.8% 29.4% 4.2% 13.9% 6.7% 8.4% 23.9% 3.5% 9.9% 0.0% 6.4%
Corporate/Brand
18.1% 17.4% 19.5% 55.5% 52.6% 25.2% 19.6% 12.9% 48.5% 7.9% 2.3% 4.4% 5.5% 5.5% 26.0% 3.8% 19.0% 12.7% 18.6% 65.5% 51.6% 40.4% 16.6% 49.2%
Publishing 1.7% 1.2% 0.8% 0.3% 1.3% 0.7% 1.0% 19.3% 3.3% 0.5% 0.9% 0.2% 1.3% 2.4% 0.9% 0.8% 1.7% 1.1% 0.1% 2.4% 12.2% 15.6% 0.2% 2.6%
TOTAL WW
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

30 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
U S / C A N A DA R E TA I L
US/Canada

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
apps Hardware

Art $ 1,982.8 $ 378.2 $ 131.5 $ 0.0 $ 46.3 $ 0.3 $ 0.9 $ 310.6 $ 137.5 $ 12.8 $ 1.8 $ 1.2 $ 273.9 $ 112.7 $ 0.0 $ 203.8 $ 338.3 $ 5.2 $ 6.5 $ 8.9 $ 10.0 $ 0.2 $ 1.0 $ 1.1
Celebrity $ 3,196.5 $ 406.1 $ 441.8 $ 26.2 $ 326.8 $ 68.7 $ 535.0 $ 394.5 $ 177.8 $ 73.4 $ 0.1 $ 63.1 $ 0.5 $ 112.6 $ 33.8 $ 19.8 $ 352.2 $ 12.2 $ 9.6 $ 6.2 $ 30.0 $ 55.7 $ 27.7 $ 22.8
Entertain/Characters $ 54,023.1 $ 4,096.7 $ 6,668.0 $ 1,392.6 $ 2,304.9 $ 1,265.2 $ 1,190.0 $ 1,421.5 $ 740.8 $ 1,876.3 $ 3,100.6 $ 5,083.1 $ 2,391.7 $ 3,060.5 $ 1,097.6 $ 13,090.0 $ 1,940.6 $ 1,926.0 $ 352.6 $ 37.3 $ 407.5 $ 82.6 $ 219.9 $ 277.1
Collegiate $ 5,938.0 $ 880.3 $ 1,360.8 $ 25.0 $ 3.9 $ 81.7 $ 2.3 $ 174.6 $ 230.8 $ 546.2 $ 1.0 $ 650.7 $ 63.1 $ 0.8 $ 692.2 $ 493.4 $ 465.9 $ 3.5 $ 0.2 $ 4.0 $ 236.4 $ 4.4 $ 13.1 $ 3.8
Fashion $ 20,498.3 $ 7,205.8 $ 5,503.1 $ 252.5 $ 71.6 $ 2,403.9 $ 2,194.0 $ 900.8 $ 235.3 $ 155.8 $ 33.9 $ 166.1 $ 55.5 $ 153.0 $ 560.4 $ 299.5 $ 77.6 $ 48.3 $ 9.8 $ 12.5 $ 73.1 $ 17.6 $ 51.5 $ 16.6
Music $ 2,819.2 $ 315.1 $ 455.1 $ 99.5 $ 551.7 $ 195.6 $ 6.6 $ 1.6 $ 70.8 $ 14.3 $ 149.1 $ 22.5 $ 26.7 $ 25.2 $ 36.4 $ 87.7 $ 12.8 $ 10.5 $ 342.9 $ - $ 44.3 $ 4.6 $ - $ 346.2
Non- Profit $ 1,326.5 $ 122.5 $ 95.9 $ 14.7 $ 141.4 $ 27.3 $ 37.2 $ 106.4 $ 38.0 $ 7.8 $ 29.2 $ 131.0 $ 125.5 $ 10.6 $ 22.8 $ 141.4 $ 72.6 $ 110.7 $ - $ 0.2 $ 21.8 $ 15.7 $ 0.2 $ 53.7
Sports $ 22,356.5 $ 3,611.9 $ 5,744.4 $ 234.0 $ 8.7 $ 680.5 $ 98.5 $ 80.0 $ 469.0 $ 74.4 $ 161.8 $ 5,133.2 $ 470.0 $ 135.5 $ 2,197.6 $ 1,367.3 $ 1,048.3 $ 247.1 $ 101.8 $ 234.5 $ 95.8 $ 91.0 $ 0.1 $ 71.0
Corporate/Brand $ 37,406.6 $ 3,698.4 $ 5,612.3 $ 4,069.2 $ 6,260.9 $ 1,524.4 $ 1,246.2 $ 934.7 $ 2,447.8 $ 288.4 $ 173.7 $ 788.3 $ 255.9 $ 203.8 $ 1,941.7 $ 1,101.4 $ 1,353.4 $ 413.3 $ 295.7 $ 1,670.8 $ 1,637.3 $ 253.3 $ 160.9 $ 1,074.6
Publishing $ 20,324.1 $ 77.5 $ 286.0 $ 53.0 $ 197.3 $ 82.2 $ 67.0 $ 13,366.6 $ 250.7 $ 26.3 $ 46.8 $ 36.9 $ 17.2 $ 154.6 $ 30.4 $ 84.5 $ 112.6 $ 58.9 $ 1.3 $ 195.5 $ 3,255.4 $ 1,852.5 $ 3.8 $ 67.0
TOTAL WW $ 169,872 $ 20,793 $ 26,299 $ 6,167 $ 9,913 $ 6,330 $ 5,378 $ 17,691 $ 4,799 $ 3,076 $ 3,698 $ 12,076 $ 3,680 $ 3,969 $ 6,613 $ 16,889 $ 5,774 $ 2,836 $ 1,120 $ 2,170 $ 5,812 $ 2,377 $ 478 $ 1,934

Revenue & Royalty Tables – Regional

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
apps Hardware

Art 100% 19.1% 6.6% 0.0% 2.3% 0.0% 0.0% 15.7% 6.9% 0.6% 0.1% 0.1% 13.8% 5.7% 0.0% 10.3% 17.1% 0.3% 0.3% 0.4% 0.5% 0.0% 0.0% 0.1%
Celebrity 100% 12.7% 13.8% 0.8% 10.2% 2.2% 16.7% 12.3% 5.6% 2.3% 0.0% 2.0% 0.0% 3.5% 1.1% 0.6% 11.0% 0.4% 0.3% 0.2% 0.9% 1.7% 0.9% 0.7%
Entertain/Characters 100% 7.6% 12.3% 2.6% 4.3% 2.3% 2.2% 2.6% 1.4% 3.5% 5.7% 9.4% 4.4% 5.7% 2.0% 24.2% 3.6% 3.6% 0.7% 0.1% 0.8% 0.2% 0.4% 0.5%
Collegiate 100% 14.8% 22.9% 0.4% 0.1% 1.4% 0.0% 2.9% 3.9% 9.2% 0.0% 11.0% 1.1% 0.0% 11.7% 8.3% 7.8% 0.1% 0.0% 0.1% 4.0% 0.1% 0.2% 0.1%
Fashion 100% 35.2% 26.8% 1.2% 0.3% 11.7% 10.7% 4.4% 1.1% 0.8% 0.2% 0.8% 0.3% 0.7% 2.7% 1.5% 0.4% 0.2% 0.0% 0.1% 0.4% 0.1% 0.3% 0.1%
Music 100% 11.2% 16.1% 3.5% 19.6% 6.9% 0.2% 0.1% 2.5% 0.5% 5.3% 0.8% 0.9% 0.9% 1.3% 3.1% 0.5% 0.4% 12.2% 0.0% 1.6% 0.2% 0.0% 12.3%
Non- Profit 100% 9.2% 7.2% 1.1% 10.7% 2.1% 2.8% 8.0% 2.9% 0.6% 2.2% 9.9% 9.5% 0.8% 1.7% 10.7% 5.5% 8.3% 0.0% 0.0% 1.6% 1.2% 0.0% 4.0%
Sports 100% 16.2% 25.7% 1.0% 0.0% 3.0% 0.4% 0.4% 2.1% 0.3% 0.7% 23.0% 2.1% 0.6% 9.8% 6.1% 4.7% 1.1% 0.5% 1.0% 0.4% 0.4% 0.0% 0.3%
Corporate/Brand 100% 9.9% 15.0% 10.9% 16.7% 4.1% 3.3% 2.5% 6.5% 0.8% 0.5% 2.1% 0.7% 0.5% 5.2% 2.9% 3.6% 1.1% 0.8% 4.5% 4.4% 0.7% 0.4% 2.9%
Publishing 100% 0.4% 1.4% 0.3% 1.0% 0.4% 0.3% 65.8% 1.2% 0.1% 0.2% 0.2% 0.1% 0.8% 0.1% 0.4% 0.6% 0.3% 0.0% 1.0% 16.0% 9.1% 0.0% 0.3%
TOTAL WW 100% 12.2% 15.5% 3.6% 5.8% 3.7% 3.2% 10.4% 2.8% 1.8% 2.2% 7.1% 2.2% 2.3% 3.9% 9.9% 3.4% 1.7% 0.7% 1.3% 3.4% 1.4% 0.3% 1.1%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
apps Hardware

Art 1.2% 1.8% 0.5% 0.0% 0.5% 0.0% 0.0% 1.8% 2.9% 0.4% 0.0% 0.0% 7.4% 2.8% 0.0% 1.2% 5.9% 0.2% 0.6% 0.4% 0.2% 0.0% 0.2% 0.1%
Celebrity 1.9% 2.0% 1.7% 0.4% 3.3% 1.1% 9.9% 2.2% 3.7% 2.4% 0.0% 0.5% 0.0% 2.8% 0.5% 0.1% 6.1% 0.4% 0.9% 0.3% 0.5% 2.3% 5.8% 1.2%
Entertain/Characters 31.8% 19.7% 25.4% 22.6% 23.3% 20.0% 22.1% 8.0% 15.4% 61.0% 83.8% 42.1% 65.0% 77.1% 16.6% 77.5% 33.6% 67.9% 31.5% 1.7% 7.0% 3.5% 46.0% 14.3%
Collegiate 3.5% 4.2% 5.2% 0.4% 0.0% 1.3% 0.0% 1.0% 4.8% 17.8% 0.0% 5.4% 1.7% 0.0% 10.5% 2.9% 8.1% 0.1% 0.0% 0.2% 4.1% 0.2% 2.7% 0.2%
Fashion 12.1% 34.7% 20.9% 4.1% 0.7% 38.0% 40.8% 5.1% 4.9% 5.1% 0.9% 1.4% 1.5% 3.9% 8.5% 1.8% 1.3% 1.7% 0.9% 0.6% 1.3% 0.7% 10.8% 0.9%
Music 1.7% 1.5% 1.7% 1.6% 5.6% 3.1% 0.1% 0.0% 1.5% 0.5% 4.0% 0.2% 0.7% 0.6% 0.6% 0.5% 0.2% 0.4% 30.6% 0.0% 0.8% 0.2% 0.0% 17.9%
Non- Profit 0.8% 0.6% 0.4% 0.2% 1.4% 0.4% 0.7% 0.6% 0.8% 0.3% 0.8% 1.1% 3.4% 0.3% 0.3% 0.8% 1.3% 3.9% 0.0% 0.0% 0.4% 0.7% 0.1% 2.8%
Sports 13.2% 17.4% 21.8% 3.8% 0.1% 10.8% 1.8% 0.5% 9.8% 2.4% 4.4% 42.5% 12.8% 3.4% 33.2% 8.1% 18.2% 8.7% 9.1% 10.8% 1.6% 3.8% 0.0% 3.7%
Corporate/Brand 22.0% 17.8% 21.3% 66.0% 63.2% 24.1% 23.2% 5.3% 51.0% 9.4% 4.7% 6.5% 7.0% 5.1% 29.4% 6.5% 23.4% 14.6% 26.4% 77.0% 28.2% 10.7% 33.7% 55.6%
Publishing 12.0% 0.4% 1.1% 0.9% 2.0% 1.3% 1.2% 75.6% 5.2% 0.9% 1.3% 0.3% 0.5% 3.9% 0.5% 0.5% 2.0% 2.1% 0.1% 9.0% 56.0% 77.9% 0.8% 3.5%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

31 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
US/Canada
U S / C A N A DA R OYA LT Y

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art
$ 109.4 $ 22.6 $ 8.5 $ 0.0 $ 1.8 $ 0.0 $ 0.1 $ 15.7 $ 7.0 $ 0.7 $ 0.1 $ 0.1 $ 16.3 $ 6.2 $ 0.0 $ 12.6 $ 16.1 $ 0.3 $ 0.2 $ 0.5 $ 0.6 $ 0.0 $ 0.1 $ 0.1
Celebrity
$ 182.0 $ 24.8 $ 30.1 $ 1.2 $ 13.6 $ 4.0 $ 33.0 $ 21.0 $ 9.0 $ 4.4 $ 0.0 $ 4.3 $ 0.1 $ 7.9 $ 1.8 $ 1.2 $ 16.9 $ 0.7 $ 0.3 $ 0.3 $ 1.7 $ 2.9 $ 1.6 $ 1.4
Entertain/Characters
$ 3,439.7 $ 262.2 $ 461.2 $ 77.4 $ 94.5 $ 82.8 $ 76.1 $ 77.6 $ 31.0 $ 124.1 $ 171.6 $ 373.2 $ 158.2 $ 184.1 $ 71.1 $ 924.7 $ 105.4 $ 87.0 $ 13.4 $ 2.1 $ 26.4 $ 4.9 $ 14.6 $ 16.1
Collegiate
$ 346.4 $ 51.3 $ 85.3 $ 1.2 $ 0.1 $ 4.7 $ 0.1 $ 8.8 $ 11.9 $ 31.7 $ 0.0 $ 42.9 $ 3.8 $ 0.0 $ 37.4 $ 29.7 $ 22.7 $ 0.2 $ 0.0 $ 0.2 $ 13.2 $ 0.2 $ 0.7 $ 0.2
Fashion
$ 1,124.7 $ 393.5 $ 331.8 $ 9.0 $ 2.6 $ 129.2 $ 113.7 $ 47.0 $ 10.8 $ 9.1 $ 1.3 $ 7.9 $ 3.3 $ 7.1 $ 27.8 $ 16.7 $ 3.8 $ 2.0 $ 0.3 $ 0.7 $ 3.3 $ 0.9 $ 2.3 $ 0.7
Music
$ 143.3 $ 18.7 $ 29.7 $ 4.7 $ 21.3 $ 11.2 $ 0.4 $ 0.1 $ 3.6 $ 0.8 $ 7.3 $ 1.5 $ 1.6 $ 1.4 $ 2.0 $ 5.4 $ 0.7 $ 0.5 $ 10.8 $ - $ 2.5 $ 0.3 $ - $ 18.8
Non- Profit
$ 71.3 $ 7.1 $ 5.9 $ 0.7 $ 5.4 $ 1.6 $ 2.2 $ 4.7 $ 1.9 $ 0.4 $ 1.4 $ 8.6 $ 7.5 $ 0.6 $ 1.2 $ 8.4 $ 3.6 $ 5.2 $ - $ 0.0 $ 1.2 $ 0.8 $ 0.0 $ 2.9
Sports
$ 1,383.5 $ 210.3 $ 362.8 $ 10.4 $ 0.3 $ 37.0 $ 5.6 $ 2.9 $ 24.1 $ 4.4 $ 9.3 $ 349.0 $ 28.9 $ 8.3 $ 117.5 $ 88.0 $ 54.1 $ 14.2 $ 3.5 $ 38.6 $ 5.3 $ 4.9 $ 0.0 $ 3.9
Corporate/Brand
$ 1,790.0 $ 210.4 $ 339.9 $ 162.1 $ 237.4 $ 77.5 $ 66.9 $ 42.6 $ 97.9 $ 16.1 $ 7.8 $ 45.8 $ 14.7 $ 13.1 $ 101.2 $ 59.0 $ 59.3 $ 20.4 $ 8.0 $ 78.6 $ 62.2 $ 11.6 $ 6.8 $ 50.6
Publishing $ 188.6 $ 3.9 $ 15.4 $ 1.2 $ 6.8 $ 3.3 $ 3.1 $ 85.6 $ 6.2 $ 1.2 $ 1.9 $ 2.3 $ 1.0 $ 6.6 $ 1.3 $ 5.0 $ 4.3 $ 2.6 $ 0.0 $ 3.8 $ 19.4 $ 10.4 $ 0.1 $ 3.2

Revenue & Royalty Tables – Regional

TOTAL WW
$ 8,779 $ 1,205 $ 1,671 $ 268 $ 384 $ 351 $ 301 $ 306 $ 203 $ 193 $ 201 $ 836 $ 235 $ 235 $ 361 $ 1,151 $ 287 $ 133 $ 36 $ 125 $ 136 $ 37 $ 26 $ 98

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art
100% 20.7% 7.8% 0.0% 1.6% 0.0% 0.0% 14.3% 6.4% 0.6% 0.1% 0.1% 14.9% 5.7% 0.0% 11.5% 14.7% 0.3% 0.2% 0.4% 0.5% 0.0% 0.0% 0.1%
Celebrity
100% 13.6% 16.5% 0.7% 7.5% 2.2% 18.1% 11.5% 4.9% 2.4% 0.0% 2.3% 0.0% 4.4% 1.0% 0.7% 9.3% 0.4% 0.2% 0.2% 0.9% 1.6% 0.9% 0.7%
Entertain/Characters
100% 7.6% 13.4% 2.3% 2.7% 2.4% 2.2% 2.3% 0.9% 3.6% 5.0% 10.9% 4.6% 5.4% 2.1% 26.9% 3.1% 2.5% 0.4% 0.1% 0.8% 0.1% 0.4% 0.5%
Collegiate
100% 14.8% 24.6% 0.3% 0.0% 1.4% 0.0% 2.5% 3.4% 9.2% 0.0% 12.4% 1.1% 0.0% 10.8% 8.6% 6.5% 0.0% 0.0% 0.1% 3.8% 0.1% 0.2% 0.1%
Fashion
100% 35.0% 29.5% 0.8% 0.2% 11.5% 10.1% 4.2% 1.0% 0.8% 0.1% 0.7% 0.3% 0.6% 2.5% 1.5% 0.3% 0.2% 0.0% 0.1% 0.3% 0.1% 0.2% 0.1%
Music
100% 13.1% 20.8% 3.3% 14.9% 7.8% 0.3% 0.1% 2.5% 0.6% 5.1% 1.1% 1.1% 1.0% 1.4% 3.8% 0.5% 0.4% 7.5% 0.0% 1.7% 0.2% 0.0% 13.1%
Non- Profit
100% 9.9% 8.3% 1.0% 7.6% 2.2% 3.0% 6.6% 2.7% 0.5% 2.0% 12.1% 10.6% 0.8% 1.7% 11.8% 5.0% 7.3% 0.0% 0.0% 1.7% 1.1% 0.0% 4.1%
Sports
100% 15.2% 26.2% 0.8% 0.0% 2.7% 0.4% 0.2% 1.7% 0.3% 0.7% 25.2% 2.1% 0.6% 8.5% 6.4% 3.9% 1.0% 0.3% 2.8% 0.4% 0.4% 0.0% 0.3%
Corporate/Brand
100% 11.8% 19.0% 9.1% 13.3% 4.3% 3.7% 2.4% 5.5% 0.9% 0.4% 2.6% 0.8% 0.7% 5.7% 3.3% 3.3% 1.1% 0.4% 4.4% 3.5% 0.6% 0.4% 2.8%
Publishing 100% 2.1% 8.2% 0.6% 3.6% 1.7% 1.6% 45.4% 3.3% 0.6% 1.0% 1.2% 0.5% 3.5% 0.7% 2.6% 2.3% 1.4% 0.0% 2.0% 10.3% 5.5% 0.0% 1.7%
TOTAL WW
100% 13.7% 19.0% 3.1% 4.4% 4.0% 3.4% 3.5% 2.3% 2.2% 2.3% 9.5% 2.7% 2.7% 4.1% 13.1% 3.3% 1.5% 0.4% 1.4% 1.5% 0.4% 0.3% 1.1%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Sporting Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video games/ Paper Products Publishing Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Goods Entertainment
apps Hardware

Art
1.2% 1.9% 0.5% 0.0% 0.5% 0.0% 0.0% 5.1% 3.5% 0.4% 0.0% 0.0% 6.9% 2.6% 0.0% 1.1% 5.6% 0.2% 0.5% 0.4% 0.4% 0.0% 0.2% 0.1%
Celebrity
2.1% 2.1% 1.8% 0.5% 3.6% 1.1% 11.0% 6.9% 4.4% 2.3% 0.0% 0.5% 0.0% 3.4% 0.5% 0.1% 5.9% 0.5% 0.8% 0.3% 1.2% 7.8% 6.0% 1.4%
Entertain/Characters
39.2% 21.8% 27.6% 28.9% 24.6% 23.6% 25.3% 25.4% 15.2% 64.3% 85.5% 44.7% 67.2% 78.2% 19.7% 80.4% 36.7% 65.4% 36.7% 1.7% 19.4% 13.3% 55.7% 16.4%
Collegiate
3.9% 4.3% 5.1% 0.4% 0.0% 1.3% 0.0% 2.9% 5.8% 16.4% 0.0% 5.1% 1.6% 0.0% 10.4% 2.6% 7.9% 0.1% 0.0% 0.2% 9.7% 0.6% 2.8% 0.2%
Fashion
12.8% 32.7% 19.9% 3.4% 0.7% 36.8% 37.7% 15.4% 5.3% 4.7% 0.6% 0.9% 1.4% 3.0% 7.7% 1.4% 1.3% 1.5% 0.9% 0.6% 2.5% 2.4% 8.9% 0.7%
Music
1.6% 1.6% 1.8% 1.7% 5.6% 3.2% 0.1% 0.0% 1.8% 0.4% 3.6% 0.2% 0.7% 0.6% 0.5% 0.5% 0.3% 0.4% 29.5% 0.0% 1.8% 0.7% 0.0% 19.2%
Non- Profit
0.8% 0.6% 0.4% 0.3% 1.4% 0.4% 0.7% 1.5% 0.9% 0.2% 0.7% 1.0% 3.2% 0.2% 0.3% 0.7% 1.2% 3.9% 0.0% 0.0% 0.9% 2.1% 0.1% 3.0%
Sports
15.8% 17.5% 21.7% 3.9% 0.1% 10.5% 1.9% 1.0% 11.8% 2.3% 4.6% 41.8% 12.3% 3.5% 32.5% 7.6% 18.9% 10.7% 9.5% 30.9% 3.9% 13.4% 0.0% 4.0%
Corporate/Brand
20.4% 17.5% 20.3% 60.5% 61.8% 22.1% 22.2% 13.9% 48.1% 8.4% 3.9% 5.5% 6.2% 5.6% 28.0% 5.1% 20.7% 15.3% 22.0% 62.9% 45.8% 31.5% 26.0% 51.7%
Publishing 2.1% 0.3% 0.9% 0.4% 1.8% 0.9% 1.0% 28.0% 3.0% 0.6% 0.9% 0.3% 0.4% 2.8% 0.3% 0.4% 1.5% 2.0% 0.1% 3.0% 14.3% 28.2% 0.3% 3.3%
TOTAL WW
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

32 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
W E ST E R N E U R O P E R E TA I L
Western Europe

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware

Art $ 489.0 $ 109.7 $ 103.0 $ 0.0 $ 0.5 $ 3.4 $ 3.1 $ 19.4 $ 15.2 $ 9.8 $ 0.1 $ 1.5 $ 43.0 $ 56.3 $ 0.1 $ 23.5 $ 48.6 $ 11.7 $ 2.3 $ 3.2 $ 2.6 $ 4.3 $ 0.3 $ 27.5
Celebrity $ 808.4 $ 76.4 $ 372.8 $ 0.2 $ 16.2 $ 66.9 $ 62.0 $ 18.2 $ 6.6 $ 12.1 $ 0.1 $ 13.9 $ 1.8 $ 2.9 $ 19.5 $ 25.7 $ 60.0 $ 31.4 $ 2.9 $ 1.9 $ 0.0 $ 1.1 $ 8.5 $ 7.1
Entertain/Characters $ 33,947.8 $ 2,268.5 $ 4,000.8 $ 869.6 $ 1,755.3 $ 701.8 $ 1,098.3 $ 964.8 $ 494.6 $ 1,113.9 $ 1,748.7 $ 3,511.2 $ 1,652.3 $ 1,933.3 $ 566.2 $ 7,715.6 $ 1,361.4 $ 1,538.0 $ 214.5 $ 20.7 $ 13.6 $ 161.7 $ 126.1 $ 116.8
Collegiate $ 352.1 $ 28.5 $ 105.9 $ 6.2 $ 0.1 $ 2.6 $ 0.1 $ 5.7 $ 7.5 $ 17.7 $ 0.0 $ 77.5 $ 2.0 $ 0.0 $ 37.1 $ 36.1 $ 15.1 $ 0.1 $ 0.0 $ 0.1 $ 7.7 $ 1.2 $ 0.6 $ 0.1
Fashion $ 6,153.3 $ 1,704.0 $ 1,778.0 $ 67.7 $ 119.8 $ 432.9 $ 920.6 $ 263.1 $ 17.5 $ 77.1 $ 6.6 $ 35.4 $ 89.2 $ 40.0 $ 173.0 $ 62.3 $ 194.6 $ 60.9 $ 37.6 $ 46.8 $ 1.5 $ 4.5 $ 20.3 $ 0.0
Music $ 300.6 $ 17.4 $ 49.3 $ 2.4 $ 5.5 $ 5.6 $ 2.5 $ 0.7 $ 0.0 $ 8.0 $ 62.7 $ 9.6 $ 10.9 $ 12.6 $ 17.0 $ 40.1 $ 6.3 $ 5.1 $ 6.8 $ - $ 0.2 $ 1.6 $ - $ 36.1
Non- Profit $ 3.5 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.9 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.9 $ 1.7 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 4,540.2 $ 437.6 $ 1,469.5 $ 77.9 $ 20.3 $ 200.6 $ 14.9 $ 25.6 $ 45.3 $ 61.3 $ 286.3 $ 499.3 $ 51.2 $ 171.1 $ 524.4 $ 117.8 $ 300.3 $ 60.6 $ 34.7 $ 26.2 $ 5.0 $ 17.3 $ 0.1 $ 93.0
Corporate/Brand $ 9,139.7 $ 1,115.7 $ 1,705.4 $ 1,360.8 $ 1,093.6 $ 566.0 $ 319.4 $ 178.8 $ 192.4 $ 120.5 $ 14.7 $ 139.1 $ 111.7 $ 161.7 $ 378.6 $ 231.5 $ 329.6 $ 213.3 $ 57.1 $ 364.3 $ 118.4 $ 202.7 $ 9.5 $ 154.8
Publishing $ 1,023.6 $ 243.0 $ 56.5 $ 9.2 $ 32.4 $ 16.8 $ 37.7 $ 32.8 $ 62.9 $ 10.2 $ 22.1 $ 9.5 $ 83.8 $ 96.1 $ 58.2 $ 179.3 $ 52.2 $ 6.1 $ 1.1 $ 3.3 $ 2.0 $ 0.0 $ 0.0 $ 8.3

Revenue & Royalty Tables – Regional

TOTAL WW $ 56,758 $ 6,001 $ 9,641 $ 2,394 $ 3,044 $ 1,997 $ 2,458 $ 1,509 $ 842 $ 1,432 $ 2,141 $ 4,297 $ 2,046 $ 2,474 $ 1,775 $ 8,434 $ 2,368 $ 1,927 $ 357 $ 467 $ 151 $ 395 $ 165 $ 444

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware

Art 100% 22.4% 21.1% 0.0% 0.1% 0.7% 0.6% 4.0% 3.1% 2.0% 0.0% 0.3% 8.8% 11.5% 0.0% 4.8% 9.9% 2.4% 0.5% 0.7% 0.5% 0.9% 0.1% 5.6%
Celebrity 100% 9.5% 46.1% 0.0% 2.0% 8.3% 7.7% 2.2% 0.8% 1.5% 0.0% 1.7% 0.2% 0.4% 2.4% 3.2% 7.4% 3.9% 0.4% 0.2% 0.0% 0.1% 1.0% 0.9%
Entertain/Characters 100% 6.7% 11.8% 2.6% 5.2% 2.1% 3.2% 2.8% 1.5% 3.3% 5.2% 10.3% 4.9% 5.7% 1.7% 22.7% 4.0% 4.5% 0.6% 0.1% 0.0% 0.5% 0.4% 0.3%
Collegiate 100% 8.1% 30.1% 1.8% 0.0% 0.8% 0.0% 1.6% 2.1% 5.0% 0.0% 22.0% 0.6% 0.0% 10.5% 10.3% 4.3% 0.0% 0.0% 0.0% 2.2% 0.3% 0.2% 0.0%
Fashion 100% 27.7% 28.9% 1.1% 1.9% 7.0% 15.0% 4.3% 0.3% 1.3% 0.1% 0.6% 1.4% 0.6% 2.8% 1.0% 3.2% 1.0% 0.6% 0.8% 0.0% 0.1% 0.3% 0.0%
Music 100% 5.8% 16.4% 0.8% 1.8% 1.8% 0.8% 0.2% 0.0% 2.7% 20.8% 3.2% 3.6% 4.2% 5.7% 13.3% 2.1% 1.7% 2.3% 0.0% 0.1% 0.5% 0.0% 12.0%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 25.0% 50.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 9.6% 32.4% 1.7% 0.4% 4.4% 0.3% 0.6% 1.0% 1.4% 6.3% 11.0% 1.1% 3.8% 11.6% 2.6% 6.6% 1.3% 0.8% 0.6% 0.1% 0.4% 0.0% 2.0%
Corporate/Brand 100% 12.2% 18.7% 14.9% 12.0% 6.2% 3.5% 2.0% 2.1% 1.3% 0.2% 1.5% 1.2% 1.8% 4.1% 2.5% 3.6% 2.3% 0.6% 4.0% 1.3% 2.2% 0.1% 1.7%
Publishing 100% 23.7% 5.5% 0.9% 3.2% 1.6% 3.7% 3.2% 6.1% 1.0% 2.2% 0.9% 8.2% 9.4% 5.7% 17.5% 5.1% 0.6% 0.1% 0.3% 0.2% 0.0% 0.0% 0.8%
TOTAL WW 100% 10.6% 17.0% 4.2% 5.4% 3.5% 4.3% 2.7% 1.5% 2.5% 3.8% 7.6% 3.6% 4.4% 3.1% 14.9% 4.2% 3.4% 0.6% 0.8% 0.3% 0.7% 0.3% 0.8%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware

Art 0.9% 1.8% 1.1% 0.0% 0.0% 0.2% 0.1% 1.3% 1.8% 0.7% 0.0% 0.0% 2.1% 2.3% 0.0% 0.3% 2.1% 0.6% 0.7% 0.7% 1.7% 1.1% 0.2% 6.2%
Celebrity 1.4% 1.3% 3.9% 0.0% 0.5% 3.4% 2.5% 1.2% 0.8% 0.8% 0.0% 0.3% 0.1% 0.1% 1.1% 0.3% 2.5% 1.6% 0.8% 0.4% 0.0% 0.3% 5.1% 1.6%
Entertain/Characters 59.8% 37.8% 41.5% 36.3% 57.7% 35.1% 44.7% 63.9% 58.7% 77.8% 81.7% 81.7% 80.8% 78.1% 31.9% 91.5% 57.5% 79.8% 60.1% 4.4% 9.0% 41.0% 76.3% 26.3%
Collegiate 0.6% 0.5% 1.1% 0.3% 0.0% 0.1% 0.0% 0.4% 0.9% 1.2% 0.0% 1.8% 0.1% 0.0% 2.1% 0.4% 0.6% 0.0% 0.0% 0.0% 5.1% 0.3% 0.4% 0.0%
Fashion 10.8% 28.4% 18.4% 2.8% 3.9% 21.7% 37.4% 17.4% 2.1% 5.4% 0.3% 0.8% 4.4% 1.6% 9.7% 0.7% 8.2% 3.2% 10.5% 10.0% 1.0% 1.2% 12.3% 0.0%
Music 0.5% 0.3% 0.5% 0.1% 0.2% 0.3% 0.1% 0.0% 0.0% 0.6% 2.9% 0.2% 0.5% 0.5% 1.0% 0.5% 0.3% 0.3% 1.9% 0.0% 0.1% 0.4% 0.0% 8.1%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 8.0% 7.3% 15.2% 3.3% 0.7% 10.0% 0.6% 1.7% 5.4% 4.3% 13.4% 11.6% 2.5% 6.9% 29.5% 1.4% 12.7% 3.1% 9.7% 5.6% 3.3% 4.4% 0.0% 21.0%
Corporate/Brand 16.1% 18.6% 17.7% 56.8% 35.9% 28.3% 13.0% 11.8% 22.8% 8.4% 0.7% 3.2% 5.5% 6.5% 21.3% 2.7% 13.9% 11.1% 16.0% 78.1% 78.5% 51.4% 5.8% 34.9%
Publishing 1.8% 4.0% 0.6% 0.4% 1.1% 0.8% 1.5% 2.2% 7.5% 0.7% 1.0% 0.2% 4.1% 3.9% 3.3% 2.1% 2.2% 0.3% 0.3% 0.7% 1.3% 0.0% 0.0% 1.9%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

33 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
W E ST E R N E U R O P E R OYA LT Y
Western Europe

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art $ 27.5 $ 6.4 $ 6.6 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 0.9 $ 0.7 $ 0.6 $ 0.0 $ 0.1 $ 2.4 $ 3.1 $ 0.0 $ 1.5 $ 2.3 $ 0.6 $ 0.1 $ 0.2 $ 0.1 $ 0.2 $ 0.0 $ 1.5
Celebrity $ 47.6 $ 4.6 $ 24.0 $ 0.0 $ 0.7 $ 3.8 $ 3.7 $ 1.0 $ 0.3 $ 0.6 $ 0.0 $ 0.8 $ 0.1 $ 0.1 $ 0.9 $ 1.6 $ 2.9 $ 1.5 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 0.4
Entertain/Characters $ 1,995.4 $ 139.1 $ 247.7 $ 45.4 $ 68.2 $ 44.7 $ 66.4 $ 49.6 $ 20.0 $ 70.3 $ 88.3 $ 241.1 $ 105.6 $ 111.7 $ 35.2 $ 492.1 $ 71.0 $ 65.9 $ 7.5 $ 1.1 $ 0.9 $ 8.9 $ 7.8 $ 6.8
Collegiate $ 21.1 $ 1.7 $ 6.6 $ 0.3 $ 0.0 $ 0.2 $ 0.0 $ 0.3 $ 0.4 $ 1.0 $ 0.0 $ 5.1 $ 0.1 $ 0.0 $ 2.0 $ 2.2 $ 0.7 $ 0.0 $ 0.0 $ 0.0 $ 0.4 $ 0.1 $ 0.0 $ 0.0
Fashion $ 338.1 $ 93.5 $ 106.7 $ 2.5 $ 4.6 $ 22.7 $ 50.1 $ 13.5 $ 0.9 $ 4.5 $ 0.2 $ 1.7 $ 5.6 $ 1.8 $ 8.6 $ 3.3 $ 9.5 $ 3.1 $ 1.2 $ 2.6 $ 0.1 $ 0.2 $ 1.2 $ 0.0
Music $ 17.3 $ 1.1 $ 3.4 $ 0.1 $ 0.3 $ 0.3 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 3.1 $ 0.7 $ 0.7 $ 0.7 $ 0.9 $ 2.5 $ 0.4 $ 0.3 $ 0.2 $ - $ 0.0 $ 0.1 $ - $ 2.0
Non- Profit $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 272.5 $ 25.5 $ 93.5 $ 3.6 $ 0.8 $ 11.1 $ 0.9 $ 1.0 $ 2.5 $ 3.8 $ 16.4 $ 34.0 $ 3.4 $ 10.8 $ 28.7 $ 8.1 $ 15.6 $ 3.7 $ 1.2 $ 1.6 $ 0.3 $ 0.9 $ 0.0 $ 5.2
Corporate/Brand $ 466.0 $ 64.1 $ 104.6 $ 56.3 $ 44.5 $ 29.1 $ 18.2 $ 8.4 $ 10.1 $ 6.9 $ 0.7 $ 7.7 $ 6.7 $ 11.5 $ 20.1 $ 12.1 $ 14.1 $ 10.5 $ 1.6 $ 15.5 $ 5.1 $ 9.6 $ 0.4 $ 8.1
Publishing $ 48.3 $ 12.2 $ 3.2 $ 0.2 $ 1.2 $ 0.7 $ 1.7 $ 1.4 $ 2.6 $ 0.5 $ 0.9 $ 0.5 $ 4.2 $ 4.4 $ 2.4 $ 9.2 $ 2.1 $ 0.3 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.4
TOTAL WW

Revenue & Royalty Tables – Regional

$ 3,234 $ 348 $ 596 $ 108 $ 120 $ 113 $ 141 $ 76 $ 37 $ 89 $ 110 $ 292 $ 129 $ 144 $ 99 $ 533 $ 119 $ 86 $ 12 $ 21 $ 7 $ 20 $ 10 $ 24

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art 100% 23.2% 23.8% 0.0% 0.1% 0.7% 0.7% 3.1% 2.5% 2.1% 0.0% 0.4% 8.6% 11.4% 0.0% 5.4% 8.3% 2.3% 0.3% 0.6% 0.4% 0.8% 0.1% 5.4%
Celebrity 100% 9.7% 50.3% 0.0% 1.4% 7.9% 7.8% 2.1% 0.7% 1.3% 0.0% 1.7% 0.2% 0.2% 1.9% 3.4% 6.1% 3.1% 0.2% 0.2% 0.0% 0.0% 1.0% 0.8%
Entertain/Characters 100% 7.0% 12.4% 2.3% 3.4% 2.2% 3.3% 2.5% 1.0% 3.5% 4.4% 12.1% 5.3% 5.6% 1.8% 24.7% 3.6% 3.3% 0.4% 0.1% 0.0% 0.4% 0.4% 0.3%
Collegiate 100% 7.9% 31.4% 1.4% 0.0% 0.7% 0.0% 1.4% 1.8% 4.9% 0.0% 24.2% 0.6% 0.0% 9.5% 10.3% 3.5% 0.0% 0.0% 0.0% 2.0% 0.3% 0.2% 0.0%
Fashion 100% 27.6% 31.6% 0.7% 1.3% 6.7% 14.8% 4.0% 0.3% 1.3% 0.1% 0.5% 1.6% 0.5% 2.6% 1.0% 2.8% 0.9% 0.4% 0.8% 0.0% 0.1% 0.3% 0.0%
Music 100% 6.3% 19.9% 0.8% 1.5% 1.8% 0.9% 0.2% 0.0% 2.7% 17.6% 3.8% 3.8% 4.1% 5.3% 14.2% 2.1% 1.5% 1.4% 0.0% 0.1% 0.6% 0.0% 11.5%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.1% 0.1% 0.0% 23.2% 51.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 9.4% 34.3% 1.3% 0.3% 4.1% 0.3% 0.4% 0.9% 1.4% 6.0% 12.5% 1.2% 4.0% 10.5% 3.0% 5.7% 1.4% 0.5% 0.6% 0.1% 0.3% 0.0% 1.9%
Corporate/Brand 100% 13.8% 22.4% 12.1% 9.6% 6.3% 3.9% 1.8% 2.2% 1.5% 0.1% 1.7% 1.4% 2.5% 4.3% 2.6% 3.0% 2.3% 0.4% 3.3% 1.1% 2.1% 0.1% 1.7%
Publishing 100% 25.2% 6.6% 0.4% 2.4% 1.4% 3.6% 2.9% 5.3% 1.0% 1.9% 1.1% 8.6% 9.0% 5.0% 19.1% 4.4% 0.6% 0.1% 0.3% 0.2% 0.0% 0.0% 0.8%
TOTAL WW 100% 10.8% 18.4% 3.4% 3.7% 3.5% 4.4% 2.4% 1.2% 2.7% 3.4% 9.0% 4.0% 4.5% 3.1% 16.5% 3.7% 2.7% 0.4% 0.7% 0.2% 0.6% 0.3% 0.8%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art 0.9% 1.8% 1.1% 0.0% 0.0% 0.2% 0.1% 1.1% 1.8% 0.6% 0.0% 0.0% 1.8% 2.2% 0.0% 0.3% 1.9% 0.7% 0.6% 0.8% 1.6% 1.1% 0.2% 6.1%
Celebrity 1.5% 1.3% 4.0% 0.0% 0.6% 3.3% 2.6% 1.3% 0.9% 0.7% 0.0% 0.3% 0.1% 0.1% 0.9% 0.3% 2.5% 1.7% 0.7% 0.5% 0.0% 0.0% 4.7% 1.5%
Entertain/Characters 61.7% 40.0% 41.5% 41.9% 56.7% 39.7% 47.0% 65.1% 53.4% 79.3% 80.6% 82.7% 82.1% 77.6% 35.6% 92.4% 59.9% 76.7% 62.3% 5.4% 12.4% 44.5% 79.3% 27.9%
Collegiate 0.7% 0.5% 1.1% 0.3% 0.0% 0.1% 0.0% 0.4% 1.0% 1.2% 0.0% 1.8% 0.1% 0.0% 2.0% 0.4% 0.6% 0.0% 0.0% 0.0% 6.1% 0.3% 0.3% 0.0%
Fashion 10.5% 26.8% 17.9% 2.3% 3.8% 20.2% 35.4% 17.7% 2.3% 5.1% 0.2% 0.6% 4.3% 1.2% 8.7% 0.6% 8.0% 3.6% 10.0% 12.2% 1.6% 1.1% 11.7% 0.0%
Music 0.5% 0.3% 0.6% 0.1% 0.2% 0.3% 0.1% 0.0% 0.0% 0.5% 2.8% 0.2% 0.5% 0.5% 0.9% 0.5% 0.3% 0.3% 2.1% 0.0% 0.2% 0.5% 0.0% 8.2%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 8.4% 7.3% 15.7% 3.3% 0.6% 9.9% 0.6% 1.4% 6.7% 4.3% 14.9% 11.7% 2.6% 7.5% 29.0% 1.5% 13.1% 4.3% 10.3% 7.5% 4.0% 4.5% 0.0% 21.4%
Corporate/Brand 14.4% 18.4% 17.5% 51.9% 37.0% 25.8% 12.9% 11.1% 27.1% 7.7% 0.6% 2.6% 5.2% 8.0% 20.3% 2.3% 11.9% 12.3% 13.7% 73.0% 72.9% 47.9% 3.7% 33.2%
Publishing 1.5% 3.5% 0.5% 0.2% 1.0% 0.6% 1.2% 1.9% 6.9% 0.6% 0.8% 0.2% 3.2% 3.0% 2.5% 1.7% 1.8% 0.3% 0.2% 0.6% 1.3% 0.0% 0.0% 1.6%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

34 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
E AST E R N E U R O P E R E TA I L
Eastern Europe

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 35.3 $ 2.3 $ 6.8 $ 0.0 $ 0.0 $ 0.0 $ 1.1 $ 1.4 $ 1.8 $ 0.0 $ 0.0 $ 0.6 $ 7.0 $ 0.0 $ 0.0 $ 5.8 $ 3.5 $ 3.5 $ 0.1 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.9
Celebrity $ 156.2 $ 12.6 $ 75.5 $ 0.1 $ 2.7 $ 11.2 $ 12.9 $ 0.9 $ 0.2 $ 2.8 $ 0.1 $ 5.9 $ 0.7 $ 0.3 $ 0.5 $ 10.7 $ 6.4 $ 6.4 $ 0.6 $ 0.4 $ 0.0 $ 0.2 $ 1.6 $ 3.6
Entertain/Characters $ 5,824.1 $ 315.1 $ 386.5 $ 271.3 $ 365.9 $ 196.3 $ 197.3 $ 58.9 $ 35.2 $ 100.1 $ 450.8 $ 772.5 $ 396.1 $ 183.7 $ 102.3 $ 1,529.3 $ 282.6 $ 72.5 $ 32.2 $ 10.3 $ 5.1 $ 7.9 $ 23.7 $ 28.7
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 253.1 $ 27.4 $ 49.7 $ 18.7 $ 9.1 $ 25.4 $ 6.9 $ 26.3 $ 2.3 $ 1.9 $ 2.1 $ 11.5 $ 10.5 $ 3.8 $ 16.4 $ 16.8 $ 15.8 $ 6.2 $ 0.0 $ 0.0 $ 0.4 $ 0.6 $ 1.3 $ 0.0
Music $ 57.3 $ 1.1 $ 4.7 $ 0.0 $ 0.1 $ 1.1 $ 0.9 $ 0.1 $ 0.0 $ 1.2 $ 17.0 $ 2.3 $ 3.3 $ 2.4 $ 2.7 $ 9.1 $ 0.4 $ 0.8 $ 0.6 $ - $ 0.1 $ 0.1 $ - $ 9.1
Non- Profit $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 27.8 $ 1.4 $ 2.7 $ 3.0 $ 0.0 $ 11.3 $ 0.0 $ 0.3 $ 0.0 $ 0.1 $ 0.2 $ 0.4 $ 0.4 $ 0.5 $ 0.9 $ 0.4 $ 0.1 $ 1.2 $ 0.0 $ 0.0 $ 0.0 $ 0.4 $ 0.0 $ 4.4
Corporate/Brand $ 3,397.3 $ 143.8 $ 250.0 $ 725.0 $ 85.8 $ 177.6 $ 114.3 $ 39.2 $ 678.9 $ 11.4 $ 14.0 $ 33.6 $ 9.0 $ 31.6 $ 67.5 $ 105.5 $ 26.4 $ 13.0 $ 28.0 $ 153.0 $ 119.4 $ 28.9 $ 0.1 $ 541.4
Publishing $ 9.4 $ 0.3 $ 0.6 $ 2.0 $ 0.4 $ 0.3 $ 0.3 $ 0.0 $ 0.8 $ 0.0 $ 3.2 $ 0.0 $ 0.2 $ 0.4 $ 0.0 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.4
TOTAL WW $ 9,761 $ 504 $ 777 $ 1,020 $ 464 $ 423 $ 334 $ 127 $ 719 $ 117 $ 487 $ 827 $ 427 $ 223 $ 190 $ 1,678 $ 335 $ 104 $ 62 $ 164 $ 125 $ 38 $ 27 $ 588

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)

Revenue & Royalty Tables – Regional

Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 6.6% 19.2% 0.0% 0.0% 0.1% 3.2% 4.1% 5.1% 0.0% 0.1% 1.7% 19.8% 0.1% 0.0% 16.3% 9.9% 9.8% 0.4% 0.6% 0.0% 0.4% 0.0% 2.6%
Celebrity 100% 8.1% 48.3% 0.0% 1.7% 7.2% 8.2% 0.6% 0.1% 1.8% 0.0% 3.8% 0.4% 0.2% 0.3% 6.9% 4.1% 4.1% 0.4% 0.2% 0.0% 0.2% 1.0% 2.3%
Entertain/Characters 100% 5.4% 6.6% 4.7% 6.3% 3.4% 3.4% 1.0% 0.6% 1.7% 7.7% 13.3% 6.8% 3.2% 1.8% 26.3% 4.9% 1.2% 0.6% 0.2% 0.1% 0.1% 0.4% 0.5%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 10.8% 19.6% 7.4% 3.6% 10.0% 2.7% 10.4% 0.9% 0.7% 0.8% 4.5% 4.2% 1.5% 6.5% 6.7% 6.2% 2.5% 0.0% 0.0% 0.2% 0.2% 0.5% 0.0%
Music 100% 2.0% 8.2% 0.0% 0.2% 2.0% 1.6% 0.2% 0.0% 2.1% 29.7% 4.1% 5.8% 4.2% 4.8% 15.9% 0.6% 1.4% 1.0% 0.0% 0.1% 0.2% 0.0% 15.8%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 14.4% 0.0% 0.0% 0.0% 0.0% 25.7% 59.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 5.0% 9.9% 10.7% 0.0% 40.6% 0.0% 1.1% 0.1% 0.2% 0.9% 1.3% 1.4% 1.9% 3.1% 1.4% 0.5% 4.4% 0.0% 0.0% 0.0% 1.6% 0.0% 16.0%
Corporate/Brand 100% 4.2% 7.4% 21.3% 2.5% 5.2% 3.4% 1.2% 20.0% 0.3% 0.4% 1.0% 0.3% 0.9% 2.0% 3.1% 0.8% 0.4% 0.8% 4.5% 3.5% 0.9% 0.0% 15.9%
Publishing 100% 3.3% 6.8% 21.6% 4.1% 3.0% 3.2% 0.0% 8.5% 0.0% 33.7% 0.0% 2.4% 4.1% 0.0% 1.4% 1.7% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 4.3%
TOTAL WW 100% 5.2% 8.0% 10.5% 4.8% 4.3% 3.4% 1.3% 7.4% 1.2% 5.0% 8.5% 4.4% 2.3% 2.0% 17.2% 3.4% 1.1% 0.6% 1.7% 1.3% 0.4% 0.3% 6.0%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 0.4% 0.5% 0.9% 0.0% 0.0% 0.0% 0.3% 1.1% 0.3% 0.0% 0.0% 0.1% 1.6% 0.0% 0.0% 0.3% 1.0% 3.3% 0.2% 0.1% 0.0% 0.4% 0.1% 0.2%
Celebrity 1.6% 2.5% 9.7% 0.0% 0.6% 2.7% 3.9% 0.7% 0.0% 2.3% 0.0% 0.7% 0.2% 0.1% 0.2% 0.6% 1.9% 6.2% 0.9% 0.2% 0.0% 0.6% 6.0% 0.6%
Entertain/Characters 59.7% 62.5% 49.8% 26.6% 78.9% 46.4% 59.1% 46.3% 4.9% 85.3% 92.5% 93.4% 92.7% 82.5% 53.8% 91.1% 84.3% 70.0% 52.3% 6.3% 4.0% 20.6% 88.8% 4.9%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 2.6% 5.4% 6.4% 1.8% 2.0% 6.0% 2.1% 20.7% 0.3% 1.6% 0.4% 1.4% 2.5% 1.7% 8.6% 1.0% 4.7% 6.0% 0.0% 0.0% 0.3% 1.5% 4.9% 0.0%
Music 0.6% 0.2% 0.6% 0.0% 0.0% 0.3% 0.3% 0.1% 0.0% 1.0% 3.5% 0.3% 0.8% 1.1% 1.4% 0.5% 0.1% 0.8% 1.0% 0.0% 0.0% 0.3% 0.0% 1.5%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 0.3% 0.3% 0.4% 0.3% 0.0% 2.7% 0.0% 0.2% 0.0% 0.0% 0.1% 0.0% 0.1% 0.2% 0.5% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 1.1% 0.0% 0.8%
Corporate/Brand 34.8% 28.5% 32.2% 71.1% 18.5% 42.0% 34.3% 30.8% 94.4% 9.7% 2.9% 4.1% 2.1% 14.2% 35.5% 6.3% 7.9% 12.5% 45.6% 93.3% 95.6% 75.4% 0.2% 92.0%
Publishing 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.6% 0.0% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

35 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
E AST E R N E U R O P E R OYA LT Y
Western Europe

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art $ 27.5 $ 6.4 $ 6.6 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 0.9 $ 0.7 $ 0.6 $ 0.0 $ 0.1 $ 2.4 $ 3.1 $ 0.0 $ 1.5 $ 2.3 $ 0.6 $ 0.1 $ 0.2 $ 0.1 $ 0.2 $ 0.0 $ 1.5
Celebrity $ 47.6 $ 4.6 $ 24.0 $ 0.0 $ 0.7 $ 3.8 $ 3.7 $ 1.0 $ 0.3 $ 0.6 $ 0.0 $ 0.8 $ 0.1 $ 0.1 $ 0.9 $ 1.6 $ 2.9 $ 1.5 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 0.4
Entertain/Characters $ 1,995.4 $ 139.1 $ 247.7 $ 45.4 $ 68.2 $ 44.7 $ 66.4 $ 49.6 $ 20.0 $ 70.3 $ 88.3 $ 241.1 $ 105.6 $ 111.7 $ 35.2 $ 492.1 $ 71.0 $ 65.9 $ 7.5 $ 1.1 $ 0.9 $ 8.9 $ 7.8 $ 6.8
Collegiate $ 21.1 $ 1.7 $ 6.6 $ 0.3 $ 0.0 $ 0.2 $ 0.0 $ 0.3 $ 0.4 $ 1.0 $ 0.0 $ 5.1 $ 0.1 $ 0.0 $ 2.0 $ 2.2 $ 0.7 $ 0.0 $ 0.0 $ 0.0 $ 0.4 $ 0.1 $ 0.0 $ 0.0
Fashion $ 338.1 $ 93.5 $ 106.7 $ 2.5 $ 4.6 $ 22.7 $ 50.1 $ 13.5 $ 0.9 $ 4.5 $ 0.2 $ 1.7 $ 5.6 $ 1.8 $ 8.6 $ 3.3 $ 9.5 $ 3.1 $ 1.2 $ 2.6 $ 0.1 $ 0.2 $ 1.2 $ 0.0
Music $ 17.3 $ 1.1 $ 3.4 $ 0.1 $ 0.3 $ 0.3 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 3.1 $ 0.7 $ 0.7 $ 0.7 $ 0.9 $ 2.5 $ 0.4 $ 0.3 $ 0.2 $ - $ 0.0 $ 0.1 $ - $ 2.0
Non- Profit $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 272.5 $ 25.5 $ 93.5 $ 3.6 $ 0.8 $ 11.1 $ 0.9 $ 1.0 $ 2.5 $ 3.8 $ 16.4 $ 34.0 $ 3.4 $ 10.8 $ 28.7 $ 8.1 $ 15.6 $ 3.7 $ 1.2 $ 1.6 $ 0.3 $ 0.9 $ 0.0 $ 5.2
Corporate/Brand $ 466.0 $ 64.1 $ 104.6 $ 56.3 $ 44.5 $ 29.1 $ 18.2 $ 8.4 $ 10.1 $ 6.9 $ 0.7 $ 7.7 $ 6.7 $ 11.5 $ 20.1 $ 12.1 $ 14.1 $ 10.5 $ 1.6 $ 15.5 $ 5.1 $ 9.6 $ 0.4 $ 8.1
Publishing $ 48.3 $ 12.2 $ 3.2 $ 0.2 $ 1.2 $ 0.7 $ 1.7 $ 1.4 $ 2.6 $ 0.5 $ 0.9 $ 0.5 $ 4.2 $ 4.4 $ 2.4 $ 9.2 $ 2.1 $ 0.3 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.4
TOTAL WW

Revenue & Royalty Tables – Regional

$ 3,234 $ 348 $ 596 $ 108 $ 120 $ 113 $ 141 $ 76 $ 37 $ 89 $ 110 $ 292 $ 129 $ 144 $ 99 $ 533 $ 119 $ 86 $ 12 $ 21 $ 7 $ 20 $ 10 $ 24

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art 100% 23.2% 23.8% 0.0% 0.1% 0.7% 0.7% 3.1% 2.5% 2.1% 0.0% 0.4% 8.6% 11.4% 0.0% 5.4% 8.3% 2.3% 0.3% 0.6% 0.4% 0.8% 0.1% 5.4%
Celebrity 100% 9.7% 50.3% 0.0% 1.4% 7.9% 7.8% 2.1% 0.7% 1.3% 0.0% 1.7% 0.2% 0.2% 1.9% 3.4% 6.1% 3.1% 0.2% 0.2% 0.0% 0.0% 1.0% 0.8%
Entertain/Characters 100% 7.0% 12.4% 2.3% 3.4% 2.2% 3.3% 2.5% 1.0% 3.5% 4.4% 12.1% 5.3% 5.6% 1.8% 24.7% 3.6% 3.3% 0.4% 0.1% 0.0% 0.4% 0.4% 0.3%
Collegiate 100% 7.9% 31.4% 1.4% 0.0% 0.7% 0.0% 1.4% 1.8% 4.9% 0.0% 24.2% 0.6% 0.0% 9.5% 10.3% 3.5% 0.0% 0.0% 0.0% 2.0% 0.3% 0.2% 0.0%
Fashion 100% 27.6% 31.6% 0.7% 1.3% 6.7% 14.8% 4.0% 0.3% 1.3% 0.1% 0.5% 1.6% 0.5% 2.6% 1.0% 2.8% 0.9% 0.4% 0.8% 0.0% 0.1% 0.3% 0.0%
Music 100% 6.3% 19.9% 0.8% 1.5% 1.8% 0.9% 0.2% 0.0% 2.7% 17.6% 3.8% 3.8% 4.1% 5.3% 14.2% 2.1% 1.5% 1.4% 0.0% 0.1% 0.6% 0.0% 11.5%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.1% 0.1% 0.0% 23.2% 51.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 9.4% 34.3% 1.3% 0.3% 4.1% 0.3% 0.4% 0.9% 1.4% 6.0% 12.5% 1.2% 4.0% 10.5% 3.0% 5.7% 1.4% 0.5% 0.6% 0.1% 0.3% 0.0% 1.9%
Corporate/Brand 100% 13.8% 22.4% 12.1% 9.6% 6.3% 3.9% 1.8% 2.2% 1.5% 0.1% 1.7% 1.4% 2.5% 4.3% 2.6% 3.0% 2.3% 0.4% 3.3% 1.1% 2.1% 0.1% 1.7%
Publishing 100% 25.2% 6.6% 0.4% 2.4% 1.4% 3.6% 2.9% 5.3% 1.0% 1.9% 1.1% 8.6% 9.0% 5.0% 19.1% 4.4% 0.6% 0.1% 0.3% 0.2% 0.0% 0.0% 0.8%
TOTAL WW 100% 10.8% 18.4% 3.4% 3.7% 3.5% 4.4% 2.4% 1.2% 2.7% 3.4% 9.0% 4.0% 4.5% 3.1% 16.5% 3.7% 2.7% 0.4% 0.7% 0.2% 0.6% 0.3% 0.8%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Lawn/
Software/
Accessories Food and Health and Paper Sporting Themed Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Publishing Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty Products Goods Entertainment Tools/
games/apps
Hardware
Art 0.9% 1.8% 1.1% 0.0% 0.0% 0.2% 0.1% 1.1% 1.8% 0.6% 0.0% 0.0% 1.8% 2.2% 0.0% 0.3% 1.9% 0.7% 0.6% 0.8% 1.6% 1.1% 0.2% 6.1%
Celebrity 1.5% 1.3% 4.0% 0.0% 0.6% 3.3% 2.6% 1.3% 0.9% 0.7% 0.0% 0.3% 0.1% 0.1% 0.9% 0.3% 2.5% 1.7% 0.7% 0.5% 0.0% 0.0% 4.7% 1.5%
Entertain/Characters 61.7% 40.0% 41.5% 41.9% 56.7% 39.7% 47.0% 65.1% 53.4% 79.3% 80.6% 82.7% 82.1% 77.6% 35.6% 92.4% 59.9% 76.7% 62.3% 5.4% 12.4% 44.5% 79.3% 27.9%
Collegiate 0.7% 0.5% 1.1% 0.3% 0.0% 0.1% 0.0% 0.4% 1.0% 1.2% 0.0% 1.8% 0.1% 0.0% 2.0% 0.4% 0.6% 0.0% 0.0% 0.0% 6.1% 0.3% 0.3% 0.0%
Fashion 10.5% 26.8% 17.9% 2.3% 3.8% 20.2% 35.4% 17.7% 2.3% 5.1% 0.2% 0.6% 4.3% 1.2% 8.7% 0.6% 8.0% 3.6% 10.0% 12.2% 1.6% 1.1% 11.7% 0.0%
Music 0.5% 0.3% 0.6% 0.1% 0.2% 0.3% 0.1% 0.0% 0.0% 0.5% 2.8% 0.2% 0.5% 0.5% 0.9% 0.5% 0.3% 0.3% 2.1% 0.0% 0.2% 0.5% 0.0% 8.2%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 8.4% 7.3% 15.7% 3.3% 0.6% 9.9% 0.6% 1.4% 6.7% 4.3% 14.9% 11.7% 2.6% 7.5% 29.0% 1.5% 13.1% 4.3% 10.3% 7.5% 4.0% 4.5% 0.0% 21.4%
Corporate/Brand 14.4% 18.4% 17.5% 51.9% 37.0% 25.8% 12.9% 11.1% 27.1% 7.7% 0.6% 2.6% 5.2% 8.0% 20.3% 2.3% 11.9% 12.3% 13.7% 73.0% 72.9% 47.9% 3.7% 33.2%
Publishing 1.5% 3.5% 0.5% 0.2% 1.0% 0.6% 1.2% 1.9% 6.9% 0.6% 0.8% 0.2% 3.2% 3.0% 2.5% 1.7% 1.8% 0.3% 0.2% 0.6% 1.3% 0.0% 0.0% 1.6%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

36 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
L ATA M R E TA I L
LATAM

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 68.4 $ 9.0 $ 7.0 $ 0.1 $ 1.2 $ 1.2 $ 2.2 $ 8.3 $ 4.3 $ 0.9 $ 0.2 $ 0.4 $ 8.3 $ 2.6 $ 0.0 $ 7.5 $ 11.8 $ 1.4 $ 0.4 $ 0.3 $ 0.3 $ 0.1 $ 0.1 $ 0.9
Celebrity $ 41.1 $ 2.6 $ 14.7 $ 0.0 $ 0.7 $ 2.6 $ 6.0 $ 0.6 $ 0.2 $ 0.8 $ 0.0 $ 2.5 $ 0.2 $ 0.2 $ 1.4 $ 1.6 $ 3.9 $ 1.2 $ 0.2 $ 0.1 $ - $ - $ 0.5 $ 1.0
Entertain/Characters $ 6,689.8 $ 486.2 $ 769.7 $ 230.2 $ 344.6 $ 144.6 $ 307.5 $ 142.7 $ 116.4 $ 237.0 $ 452.7 $ 660.2 $ 396.5 $ 304.3 $ 115.2 $ 1,410.8 $ 168.6 $ 263.3 $ 62.7 $ 7.0 $ 7.1 $ 15.6 $ 27.6 $ 19.5
Collegiate $ 189.5 $ 9.5 $ 64.2 $ 4.1 $ 0.0 $ 0.9 $ 0.0 $ 1.9 $ 2.5 $ 5.9 $ 0.0 $ 50.4 $ 0.7 $ 0.0 $ 21.3 $ 19.6 $ 4.9 $ 0.0 $ 0.0 $ 0.0 $ 2.5 $ 0.8 $ 0.3 $ 0.0
Fashion $ 1,231.2 $ 421.9 $ 279.7 $ 13.6 $ 9.7 $ 152.8 $ 233.7 $ 53.5 $ 2.1 $ 1.9 $ 1.6 $ 8.4 $ 15.5 $ 2.4 $ 12.2 $ 4.5 $ 11.5 $ 1.9 $ 0.3 $ - $ 1.8 $ 1.0 $ 1.3 $ 0.0
Music $ 104.5 $ 4.8 $ 9.7 $ 6.6 $ 12.4 $ 2.5 $ 0.1 $ 0.0 $ 2.2 $ 0.1 $ 13.2 $ 2.0 $ 1.8 $ 1.1 $ 0.7 $ 2.3 $ 1.0 $ 0.3 $ 25.5 $ - $ 4.9 $ 0.3 $ - $ 13.1
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 784.3 $ 43.9 $ 209.7 $ 30.0 $ 0.0 $ 24.4 $ 0.4 $ 0.3 $ 21.7 $ 17.4 $ 6.1 $ 194.4 $ 32.4 $ 8.3 $ 112.1 $ 24.8 $ 16.1 $ 20.9 $ 8.1 $ 0.0 $ 0.0 $ 4.7 $ 0.0 $ 8.3
Corporate/Brand $ 2,522.0 $ 217.0 $ 316.4 $ 360.2 $ 385.2 $ 307.5 $ 91.0 $ 35.0 $ 142.1 $ 18.6 $ 3.7 $ 37.7 $ 40.7 $ 9.8 $ 37.1 $ 92.4 $ 129.9 $ 11.1 $ 9.6 $ 75.3 $ 108.5 $ 43.6 $ 5.3 $ 44.3
Publishing $ 219.3 $ 1.8 $ 12.9 $ 5.2 $ 1.4 $ 4.6 $ 0.0 $ 133.5 $ 0.1 $ 0.0 $ 1.8 $ 0.1 $ 0.0 $ 3.0 $ 4.5 $ 2.8 $ 2.7 $ 0.3 $ 0.1 $ 0.2 $ 25.7 $ 17.1 $ 1.1 $ 0.1
TOTAL WW $ 11,850 $ 1,197 $ 1,684 $ 650 $ 755 $ 641 $ 641 $ 376 $ 292 $ 283 $ 479 $ 956 $ 496 $ 332 $ 305 $ 1,566 $ 350 $ 300 $ 107 $ 83 $ 151 $ 83 $ 36 $ 87

Revenue & Royalty Tables – Regional

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 13.1% 10.2% 0.1% 1.8% 1.8% 3.2% 12.1% 6.3% 1.3% 0.3% 0.6% 12.2% 3.8% 0.0% 11.0% 17.2% 2.1% 0.6% 0.5% 0.4% 0.2% 0.1% 1.4%
Celebrity 100% 6.3% 35.7% 0.1% 1.7% 6.4% 14.7% 1.4% 0.6% 2.0% 0.1% 6.1% 0.5% 0.4% 3.5% 3.9% 9.6% 3.0% 0.4% 0.3% 0.0% 0.0% 1.1% 2.5%
Entertain/Characters 100% 7.3% 11.5% 3.4% 5.2% 2.2% 4.6% 2.1% 1.7% 3.5% 6.8% 9.9% 5.9% 4.5% 1.7% 21.1% 2.5% 3.9% 0.9% 0.1% 0.1% 0.2% 0.4% 0.3%
Collegiate 100% 5.0% 33.9% 2.2% 0.0% 0.5% 0.0% 1.0% 1.3% 3.1% 0.0% 26.6% 0.4% 0.0% 11.2% 10.3% 2.6% 0.0% 0.0% 0.0% 1.3% 0.4% 0.2% 0.0%
Fashion 100% 34.3% 22.7% 1.1% 0.8% 12.4% 19.0% 4.3% 0.2% 0.2% 0.1% 0.7% 1.3% 0.2% 1.0% 0.4% 0.9% 0.2% 0.0% 0.0% 0.1% 0.1% 0.1% 0.0%
Music 100% 4.6% 9.3% 6.3% 11.8% 2.4% 0.1% 0.0% 2.1% 0.1% 12.7% 1.9% 1.7% 1.1% 0.6% 2.2% 0.9% 0.3% 24.4% 0.0% 4.7% 0.3% 0.0% 12.5%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.7% 0.0% 0.0% 0.0% 0.0% 27.1% 47.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 5.6% 26.7% 3.8% 0.0% 3.1% 0.1% 0.0% 2.8% 2.2% 0.8% 24.8% 4.1% 1.1% 14.3% 3.2% 2.1% 2.7% 1.0% 0.0% 0.0% 0.6% 0.0% 1.1%
Corporate/Brand 100% 8.6% 12.5% 14.3% 15.3% 12.2% 3.6% 1.4% 5.6% 0.7% 0.1% 1.5% 1.6% 0.4% 1.5% 3.7% 5.1% 0.4% 0.4% 3.0% 4.3% 1.7% 0.2% 1.8%
Publishing 100% 0.8% 5.9% 2.4% 0.6% 2.1% 0.0% 60.9% 0.0% 0.0% 0.8% 0.0% 0.0% 1.4% 2.0% 1.3% 1.2% 0.1% 0.1% 0.1% 11.7% 7.8% 0.5% 0.1%
TOTAL WW 100% 10.1% 14.2% 5.5% 6.4% 5.4% 5.4% 3.2% 2.5% 2.4% 4.0% 8.1% 4.2% 2.8% 2.6% 13.2% 3.0% 2.5% 0.9% 0.7% 1.3% 0.7% 0.3% 0.7%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 0.6% 0.7% 0.4% 0.0% 0.2% 0.2% 0.3% 2.2% 1.5% 0.3% 0.0% 0.0% 1.7% 0.8% 0.0% 0.5% 3.4% 0.5% 0.4% 0.4% 0.2% 0.1% 0.1% 1.1%
Celebrity 0.3% 0.2% 0.9% 0.0% 0.1% 0.4% 0.9% 0.1% 0.1% 0.3% 0.0% 0.3% 0.0% 0.0% 0.5% 0.1% 1.1% 0.4% 0.1% 0.1% 0.0% 0.0% 1.3% 1.2%
Entertain/Characters 56.5% 40.6% 45.7% 35.4% 45.6% 22.6% 48.0% 38.0% 39.9% 83.8% 94.5% 69.1% 79.9% 91.7% 37.8% 90.1% 48.1% 87.7% 58.7% 8.4% 4.7% 18.7% 76.2% 22.4%
Collegiate 1.6% 0.8% 3.8% 0.6% 0.0% 0.1% 0.0% 0.5% 0.8% 2.1% 0.0% 5.3% 0.1% 0.0% 7.0% 1.2% 1.4% 0.0% 0.0% 0.1% 1.7% 1.0% 0.9% 0.0%
Fashion 10.4% 35.3% 16.6% 2.1% 1.3% 23.8% 36.5% 14.2% 0.7% 0.7% 0.3% 0.9% 3.1% 0.7% 4.0% 0.3% 3.3% 0.6% 0.3% 0.0% 1.2% 1.2% 3.6% 0.0%
Music 0.9% 0.4% 0.6% 1.0% 1.6% 0.4% 0.0% 0.0% 0.8% 0.1% 2.8% 0.2% 0.4% 0.3% 0.2% 0.1% 0.3% 0.1% 23.8% 0.0% 3.2% 0.3% 0.0% 15.0%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 6.6% 3.7% 12.5% 4.6% 0.0% 3.8% 0.1% 0.1% 7.5% 6.2% 1.3% 20.3% 6.5% 2.5% 36.8% 1.6% 4.6% 7.0% 7.6% 0.0% 0.0% 5.6% 0.0% 9.5%
Corporate/Brand 21.3% 18.1% 18.8% 55.4% 51.0% 48.0% 14.2% 9.3% 48.7% 6.6% 0.8% 3.9% 8.2% 2.9% 12.2% 5.9% 37.1% 3.7% 9.0% 90.8% 72.0% 52.5% 14.7% 50.7%
Publishing 1.9% 0.2% 0.8% 0.8% 0.2% 0.7% 0.0% 35.5% 0.0% 0.0% 0.4% 0.0% 0.0% 0.9% 1.5% 0.2% 0.8% 0.1% 0.1% 0.3% 17.0% 20.6% 3.2% 0.2%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

37 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
L ATA M R OYA LT Y
LATAM

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art $ 3.8 $ 0.5 $ 0.4 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.4 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.5 $ 0.1 $ 0.0 $ 0.5 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1
Celebrity $ 2.4 $ 0.2 $ 0.9 $ 0.0 $ 0.0 $ 0.1 $ 0.4 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.1
Entertain/Character $ 415.5 $ 31.9 $ 50.5 $ 12.5 $ 14.3 $ 9.8 $ 19.7 $ 7.8 $ 4.9 $ 16.1 $ 25.0 $ 46.8 $ 26.6 $ 19.0 $ 7.7 $ 93.7 $ 9.3 $ 12.6 $ 2.4 $ 0.4 $ 0.4 $ 0.9 $ 1.9 $ 1.2
Collegiate $ 11.5 $ 0.6 $ 4.0 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.3 $ 0.0 $ 3.3 $ 0.0 $ 0.0 $ 1.1 $ 1.2 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0
Fashion $ 67.0 $ 22.8 $ 16.6 $ 0.5 $ 0.4 $ 8.0 $ 12.6 $ 2.7 $ 0.1 $ 0.1 $ 0.1 $ 0.4 $ 0.9 $ 0.1 $ 0.6 $ 0.2 $ 0.6 $ 0.1 $ 0.0 $ - $ 0.1 $ 0.0 $ 0.1 $ 0.0
Music $ 5.0 $ 0.3 $ 0.7 $ 0.3 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.6 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.8 $ - $ 0.3 $ 0.0 $ - $ 0.7
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 48.0 $ 2.4 $ 13.1 $ 1.4 $ 0.0 $ 1.4 $ 0.0 $ 0.0 $ 1.2 $ 1.1 $ 0.5 $ 13.0 $ 2.0 $ 0.6 $ 6.1 $ 1.6 $ 0.9 $ 1.2 $ 0.3 $ 0.3 $ 0.0 $ 0.2 $ 0.0 $ 0.5
Corporate/Brand $ 111.9 $ 12.1 $ 17.6 $ 13.0 $ 13.2 $ 14.3 $ 4.9 $ 1.6 $ 5.4 $ 1.0 $ 0.2 $ 2.1 $ 2.3 $ 0.6 $ 1.9 $ 4.5 $ 5.5 $ 0.5 $ 0.3 $ 3.1 $ 4.4 $ 1.7 $ 0.3 $ 1.6
Publishing $ 3.1 $ 0.1 $ 0.7 $ 0.1 $ 0.1 $ 0.2 $ 0.0 $ 1.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.2 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.1 $ 0.0 $ 0.0
TOTAL WW $ 668 $ 71 $ 105 $ 28 $ 28 $ 34 $ 38 $ 14 $ 12 $ 19 $ 26 $ 66 $ 33 $ 21 $ 18 $ 102 $ 17 $ 15 $ 4 $ 4 $ 6 $ 3 $ 2 $ 4

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)

Revenue & Royalty Tables – Regional

Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art 100% 14.2% 11.9% 0.1% 1.3% 1.8% 3.4% 11.1% 5.8% 1.3% 0.2% 0.8% 12.7% 3.8% 0.0% 12.4% 14.6% 1.9% 0.3% 0.4% 0.4% 0.2% 0.1% 1.4%
Celebrity 100% 6.4% 38.6% 0.1% 1.2% 6.1% 15.1% 1.3% 0.5% 2.0% 0.1% 6.8% 0.5% 0.5% 3.0% 4.0% 7.8% 2.4% 0.2% 0.2% 0.0% 0.0% 1.1% 2.3%
Entertain/Character 100% 7.7% 12.1% 3.0% 3.4% 2.4% 4.8% 1.9% 1.2% 3.9% 6.0% 11.3% 6.4% 4.6% 1.9% 22.6% 2.2% 3.0% 0.6% 0.1% 0.1% 0.2% 0.5% 0.3%
Collegiate 100% 4.8% 34.9% 1.7% 0.0% 0.4% 0.0% 0.8% 1.1% 3.0% 0.0% 28.8% 0.3% 0.0% 10.0% 10.2% 2.1% 0.0% 0.0% 0.0% 1.2% 0.4% 0.1% 0.0%
Fashion 100% 34.0% 24.8% 0.7% 0.5% 12.0% 18.8% 4.0% 0.2% 0.2% 0.1% 0.6% 1.4% 0.2% 0.9% 0.4% 0.9% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% 0.0%
Music 100% 5.8% 13.3% 6.1% 9.6% 2.8% 0.1% 0.0% 2.3% 0.2% 12.8% 2.7% 2.1% 1.3% 0.7% 2.8% 1.1% 0.3% 15.9% 0.0% 5.4% 0.3% 0.0% 14.2%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.7% 0.0% 0.0% 0.0% 0.0% 25.3% 49.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 5.1% 27.3% 2.9% 0.0% 2.9% 0.1% 0.0% 2.5% 2.3% 0.9% 27.1% 4.3% 1.2% 12.7% 3.4% 1.8% 2.5% 0.6% 0.7% 0.0% 0.5% 0.0% 1.1%
Corporate/Brand 100% 10.8% 15.7% 11.6% 11.8% 12.7% 4.4% 1.4% 4.8% 0.9% 0.1% 1.9% 2.1% 0.5% 1.7% 4.0% 4.9% 0.5% 0.3% 2.7% 3.9% 1.5% 0.2% 1.4%
Publishing 100% 3.2% 22.3% 3.7% 1.7% 5.9% 0.0% 31.7% 0.1% 0.0% 2.3% 0.1% 0.0% 4.3% 5.8% 4.8% 3.4% 0.3% 0.1% 0.3% 5.7% 3.2% 0.8% 0.2%
TOTAL WW 100% 10.6% 15.7% 4.2% 4.3% 5.1% 5.7% 2.0% 1.8% 2.8% 3.9% 9.9% 4.9% 3.1% 2.7% 15.3% 2.6% 2.2% 0.6% 0.6% 0.8% 0.5% 0.3% 0.6%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art 0.6% 0.8% 0.4% 0.0% 0.2% 0.2% 0.3% 3.0% 1.8% 0.3% 0.0% 0.0% 1.5% 0.7% 0.0% 0.5% 3.2% 0.5% 0.3% 0.4% 0.3% 0.2% 0.1% 1.2%
Celebrity 0.4% 0.2% 0.9% 0.0% 0.1% 0.4% 1.0% 0.2% 0.1% 0.3% 0.0% 0.2% 0.0% 0.1% 0.4% 0.1% 1.1% 0.4% 0.1% 0.1% 0.0% 0.0% 1.1% 1.3%
Entertain/Character 62.2% 45.0% 48.3% 44.7% 50.3% 28.7% 52.2% 57.0% 40.6% 85.6% 94.7% 71.0% 81.7% 92.2% 43.5% 91.8% 53.5% 86.4% 63.3% 10.7% 8.0% 30.3% 82.7% 28.5%
Collegiate 1.7% 0.8% 3.8% 0.7% 0.0% 0.1% 0.0% 0.7% 1.0% 1.8% 0.0% 5.0% 0.1% 0.0% 6.5% 1.2% 1.4% 0.0% 0.0% 0.1% 2.6% 1.3% 0.8% 0.1%
Fashion 10.0% 32.2% 15.9% 1.7% 1.3% 23.6% 33.3% 19.7% 0.9% 0.6% 0.2% 0.6% 2.9% 0.5% 3.4% 0.2% 3.3% 0.6% 0.2% 0.0% 1.6% 1.6% 3.2% 0.0%
Music 0.8% 0.4% 0.6% 1.1% 1.7% 0.4% 0.0% 0.0% 1.0% 0.0% 2.4% 0.2% 0.3% 0.3% 0.2% 0.1% 0.3% 0.1% 20.8% 0.0% 4.9% 0.6% 0.0% 17.4%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 7.2% 3.5% 12.5% 5.0% 0.0% 4.1% 0.1% 0.1% 9.9% 5.8% 1.7% 19.7% 6.3% 2.8% 34.5% 1.6% 5.1% 8.3% 7.7% 9.0% 0.0% 7.8% 0.0% 12.7%
Corporate/Brand 16.7% 17.0% 16.9% 46.4% 46.2% 41.8% 13.1% 11.9% 44.8% 5.5% 0.6% 3.2% 7.2% 2.8% 10.5% 4.4% 31.5% 3.5% 7.4% 79.5% 79.3% 54.9% 11.0% 38.6%
Publishing 0.5% 0.1% 0.7% 0.4% 0.2% 0.5% 0.0% 7.3% 0.0% 0.0% 0.3% 0.0% 0.0% 0.7% 1.0% 0.1% 0.6% 0.1% 0.1% 0.2% 3.2% 3.3% 1.1% 0.2%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

38 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
N O R T H AS I A R E TA I L
N. Asia

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Art
$ 308.9 $ 63.2 $ 59.4 $ 15.2 $ 21.0 $ 9.9 $ 14.3 $ 29.8 $ 18.9 $ 1.8 $ 0.1 $ 0.6 $ 12.4 $ 0.9 $ 0.0 $ 28.6 $ 19.0 $ 4.2 $ 1.4 $ 1.9 $ 3.0 $ 0.4 $ 0.2 $ 2.6
Celebrity
$ 381.1 $ 64.0 $ 152.3 $ 0.1 $ 10.4 $ 26.9 $ 35.4 $ 6.4 $ 1.7 $ 3.2 $ 0.0 $ 3.2 $ 0.4 $ 0.7 $ 12.5 $ 12.5 $ 27.4 $ 6.5 $ 1.5 $ 0.9 $ 0.0 $ 1.8 $ 4.2 $ 9.3
Entertain/Characters
$ 19,477.7 $ 1,656.7 $ 1,859.2 $ 294.4 $ 728.6 $ 376.2 $ 513.2 $ 668.8 $ 135.9 $ 684.5 $ 499.4 $ 2,717.0 $ 656.2 $ 1,556.0 $ 248.9 $ 5,196.3 $ 533.4 $ 905.0 $ 61.7 $ 9.9 $ 6.2 $ 25.8 $ 62.3 $ 82.4
Collegiate
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion
$ 3,403.4 $ 1,256.7 $ 822.0 $ 37.9 $ 55.6 $ 230.1 $ 535.6 $ 136.8 $ 12.2 $ 4.5 $ 2.3 $ 12.4 $ 37.5 $ 9.9 $ 76.9 $ 26.9 $ 79.5 $ 21.8 $ 15.0 $ 18.6 $ 1.8 $ 2.5 $ 6.5 $ 0.3
Music $ 201.3 $ 14.6 $ 20.3 $ 0.0 $ 0.5 $ 3.5 $ 2.0 $ 0.4 $ 0.0 $ 4.1 $ 40.2 $ 5.5 $ 6.6 $ 6.7 $ 14.7 $ 33.5 $ 1.3 $ 2.3 $ 1.2 $ - $ 0.1 $ 0.4 $ - $ 43.4
Non- Profit
$ 7.0 $ 0.3 $ 0.1 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 5.0 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.2 $ 0.2 $ 0.1 $ 0.0 $ - $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.1
Sports
$ 742.1 $ 53.9 $ 296.3 $ 29.8 $ 0.0 $ 34.8 $ 1.1 $ 5.9 $ 11.8 $ 4.1 $ 2.4 $ 143.2 $ 10.0 $ 4.1 $ 105.5 $ 10.5 $ 11.4 $ 7.6 $ 2.0 $ 0.0 $ 0.0 $ 5.6 $ 0.0 $ 2.4
Corporate/Brand
$ 3,800.0 $ 495.0 $ 712.7 $ 285.4 $ 387.4 $ 316.2 $ 183.5 $ 69.7 $ 70.1 $ 49.9 $ 4.1 $ 173.9 $ 37.5 $ 10.8 $ 208.9 $ 120.7 $ 269.4 $ 50.3 $ 4.3 $ 138.1 $ 156.0 $ 44.6 $ 5.1 $ 6.7
Publishing $ 567.6 $ 159.0 $ 25.5 $ 2.3 $ 10.5 $ 3.8 $ 19.5 $ 68.5 $ 20.2 $ 2.8 $ 7.8 $ 8.6 $ 23.5 $ 26.8 $ 30.2 $ 108.8 $ 44.6 $ 0.1 $ 0.1 $ 2.1 $ 1.5 $ 0.0 $ 0.0 $ 1.4
TOTAL WW $ 28,889 $ 3,763 $ 3,948 $ 665 $ 1,214 $ 1,001 $ 1,305 $ 991 $ 271 $ 755 $ 556 $ 3,064 $ 784 $ 1,616 $ 698 $ 5,538 $ 986 $ 998 $ 87 $ 171 $ 169 $ 81 $ 78 $ 148

Revenue & Royalty Tables – Regional

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Art
100% 20.5% 19.2% 4.9% 6.8% 3.2% 4.6% 9.6% 6.1% 0.6% 0.0% 0.2% 4.0% 0.3% 0.0% 9.3% 6.2% 1.4% 0.5% 0.6% 1.0% 0.1% 0.1% 0.8%
Celebrity
100% 16.8% 40.0% 0.0% 2.7% 7.0% 9.3% 1.7% 0.5% 0.8% 0.0% 0.8% 0.1% 0.2% 3.3% 3.3% 7.2% 1.7% 0.4% 0.2% 0.0% 0.5% 1.1% 2.4%
Entertain/Characters
100% 8.5% 9.5% 1.5% 3.7% 1.9% 2.6% 3.4% 0.7% 3.5% 2.6% 13.9% 3.4% 8.0% 1.3% 26.7% 2.7% 4.6% 0.3% 0.1% 0.0% 0.1% 0.3% 0.4%
Collegiate
100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion
100% 36.9% 24.2% 1.1% 1.6% 6.8% 15.7% 4.0% 0.4% 0.1% 0.1% 0.4% 1.1% 0.3% 2.3% 0.8% 2.3% 0.6% 0.4% 0.5% 0.1% 0.1% 0.2% 0.0%
Music
100% 7.3% 10.1% 0.0% 0.2% 1.7% 1.0% 0.2% 0.0% 2.0% 20.0% 2.7% 3.3% 3.3% 7.3% 16.6% 0.7% 1.1% 0.6% 0.0% 0.1% 0.2% 0.0% 21.5%
Non- Profit
100% 4.4% 1.8% 0.0% 4.7% 0.0% 0.0% 71.0% 3.6% 1.6% 0.0% 0.0% 1.8% 0.9% 2.3% 3.1% 0.8% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 1.0%
Sports
100% 7.3% 39.9% 4.0% 0.0% 4.7% 0.1% 0.8% 1.6% 0.6% 0.3% 19.3% 1.3% 0.5% 14.2% 1.4% 1.5% 1.0% 0.3% 0.0% 0.0% 0.8% 0.0% 0.3%
Corporate/Brand 100% 13.0% 18.8% 7.5% 10.2% 8.3% 4.8% 1.8% 1.8% 1.3% 0.1% 4.6% 1.0% 0.3% 5.5% 3.2% 7.1% 1.3% 0.1% 3.6% 4.1% 1.2% 0.1% 0.2%
Publishing 100% 28.0% 4.5% 0.4% 1.8% 0.7% 3.4% 12.1% 3.6% 0.5% 1.4% 1.5% 4.1% 4.7% 5.3% 19.2% 7.9% 0.0% 0.0% 0.4% 0.3% 0.0% 0.0% 0.2%
TOTAL WW 100% 13.0% 13.7% 2.3% 4.2% 3.5% 4.5% 3.4% 0.9% 2.6% 1.9% 10.6% 2.7% 5.6% 2.4% 19.2% 3.4% 3.5% 0.3% 0.6% 0.6% 0.3% 0.3% 0.5%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Art
1.1% 1.7% 1.5% 2.3% 1.7% 1.0% 1.1% 3.0% 7.0% 0.2% 0.0% 0.0% 1.6% 0.1% 0.0% 0.5% 1.9% 0.4% 1.6% 1.1% 1.8% 0.5% 0.2% 1.8%
Celebrity
1.3% 1.7% 3.9% 0.0% 0.9% 2.7% 2.7% 0.6% 0.6% 0.4% 0.0% 0.1% 0.0% 0.0% 1.8% 0.2% 2.8% 0.7% 1.7% 0.5% 0.0% 2.2% 5.3% 6.2%
Entertain/Characters
67.4% 44.0% 47.1% 44.3% 60.0% 37.6% 39.3% 67.5% 50.1% 90.7% 89.8% 88.7% 83.7% 96.3% 35.7% 93.8% 54.1% 90.7% 70.8% 5.8% 3.7% 31.9% 79.7% 55.5%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 11.8% 33.4% 20.8% 5.7% 4.6% 23.0% 41.1% 13.8% 4.5% 0.6% 0.4% 0.4% 4.8% 0.6% 11.0% 0.5% 8.1% 2.2% 17.2% 10.8% 1.1% 3.0% 8.3% 0.2%
Music 0.7% 0.4% 0.5% 0.0% 0.0% 0.4% 0.2% 0.0% 0.0% 0.5% 7.2% 0.2% 0.8% 0.4% 2.1% 0.6% 0.1% 0.2% 1.4% 0.0% 0.1% 0.4% 0.0% 29.2%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Sports 2.6% 1.4% 7.5% 4.5% 0.0% 3.5% 0.1% 0.6% 4.4% 0.5% 0.4% 4.7% 1.3% 0.3% 15.1% 0.2% 1.2% 0.8% 2.3% 0.0% 0.0% 6.9% 0.0% 1.6%
Corporate/Brand 13.2% 13.2% 18.1% 42.9% 31.9% 31.6% 14.1% 7.0% 25.8% 6.6% 0.7% 5.7% 4.8% 0.7% 29.9% 2.2% 27.3% 5.0% 4.9% 80.5% 92.4% 55.1% 6.5% 4.5%
Publishing 2.0% 4.2% 0.6% 0.3% 0.9% 0.4% 1.5% 6.9% 7.5% 0.4% 1.4% 0.3% 3.0% 1.7% 4.3% 2.0% 4.5% 0.0% 0.1% 1.2% 0.9% 0.0% 0.0% 0.9%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

39 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
N O R T H AS I A R OYA LT Y
N. Asia

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 16.2 $ 3.5 $ 3.6 $ 0.7 $ 0.8 $ 0.6 $ 0.8 $ 1.4 $ 0.8 $ 0.1 $ 0.0 $ 0.0 $ 0.6 $ 0.0 $ 0.0 $ 1.7 $ 0.8 $ 0.2 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.1
Celebrity $ 20.9 $ 3.8 $ 9.0 $ 0.0 $ 0.2 $ 1.6 $ 1.5 $ 0.2 $ 0.1 $ 0.1 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 0.7 $ 0.8 $ 1.3 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.2 $ 0.5
Entertain/Characters $ 1,189.7 $ 105.2 $ 117.3 $ 14.5 $ 28.2 $ 23.6 $ 30.4 $ 34.3 $ 5.2 $ 43.2 $ 27.2 $ 186.8 $ 42.6 $ 91.4 $ 15.7 $ 338.5 $ 29.0 $ 43.0 $ 2.1 $ 0.5 $ 0.4 $ 1.5 $ 3.9 $ 5.2
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 184.8 $ 67.6 $ 49.8 $ 1.3 $ 2.0 $ 12.0 $ 29.4 $ 6.7 $ 0.6 $ 0.2 $ 0.1 $ 0.5 $ 2.2 $ 0.4 $ 3.7 $ 1.4 $ 3.9 $ 1.0 $ 0.5 $ 1.0 $ 0.1 $ 0.1 $ 0.4 $ 0.0
Music $ 11.7 $ 0.9 $ 1.3 $ 0.0 $ 0.0 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.3 $ 2.0 $ 0.4 $ 0.5 $ 0.4 $ 0.8 $ 2.0 $ 0.1 $ 0.1 $ 0.1 $ - $ 0.0 $ 0.0 $ - $ 2.5
Non- Profit $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 45.0 $ 3.1 $ 18.6 $ 1.4 $ 0.0 $ 2.1 $ 0.1 $ 0.2 $ 0.7 $ 0.3 $ 0.1 $ 9.6 $ 0.7 $ 0.3 $ 5.7 $ 0.7 $ 0.6 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.2
Corporate/Brand $ 192.1 $ 29.7 $ 43.5 $ 10.9 $ 14.5 $ 15.9 $ 10.7 $ 3.5 $ 2.6 $ 3.0 $ 0.3 $ 9.1 $ 2.2 $ 0.8 $ 11.2 $ 6.3 $ 11.8 $ 2.6 $ 0.3 $ 5.9 $ 5.2 $ 1.8 $ 0.2 $ 0.4
Publishing $ 26.7 $ 8.0 $ 1.4 $ 0.0 $ 0.4 $ 0.2 $ 0.9 $ 2.8 $ 0.8 $ 0.1 $ 0.3 $ 0.5 $ 1.2 $ 1.2 $ 1.3 $ 5.6 $ 1.8 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.1
TOTAL WW $ 1,687 $ 222 $ 245 $ 29 $ 46 $ 56 $ 74 $ 49 $ 11 $ 47 $ 30 $ 207 $ 50 $ 95 $ 39 $ 357 $ 49 $ 48 $ 3 $ 8 $ 6 $ 4 $ 5 $ 9

Revenue & Royalty Tables – Regional

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 21.5% 22.4% 4.4% 5.0% 3.5% 5.1% 8.4% 5.2% 0.6% 0.0% 0.2% 3.5% 0.3% 0.0% 10.7% 5.1% 1.4% 0.3% 0.6% 0.7% 0.1% 0.1% 0.8%
Celebrity 100% 18.3% 43.2% 0.0% 1.0% 7.9% 7.4% 1.1% 0.3% 0.5% 0.0% 1.4% 0.1% 0.0% 3.2% 3.7% 6.0% 1.7% 0.2% 0.2% 0.0% 0.4% 1.1% 2.3%
Entertain/Characters 100% 8.8% 9.9% 1.2% 2.4% 2.0% 2.6% 2.9% 0.4% 3.6% 2.3% 15.7% 3.6% 7.7% 1.3% 28.4% 2.4% 3.6% 0.2% 0.0% 0.0% 0.1% 0.3% 0.4%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 36.6% 27.0% 0.7% 1.1% 6.5% 15.9% 3.6% 0.3% 0.1% 0.0% 0.3% 1.2% 0.2% 2.0% 0.7% 2.1% 0.5% 0.3% 0.6% 0.1% 0.1% 0.2% 0.0%
Music 100% 7.4% 11.4% 0.0% 0.2% 1.8% 1.2% 0.2% 0.0% 2.2% 16.7% 3.1% 4.0% 3.7% 6.8% 17.5% 0.6% 1.0% 0.5% 0.0% 0.1% 0.2% 0.0% 21.4%
Non- Profit 100% 5.2% 3.4% 0.0% 3.7% 0.1% 0.1% 65.9% 3.5% 1.4% 0.1% 0.5% 2.4% 0.9% 2.8% 3.4% 1.2% 0.3% 0.0% 0.0% 3.2% 0.0% 0.0% 1.7%
Sports 100% 6.8% 41.4% 3.2% 0.0% 4.6% 0.1% 0.5% 1.4% 0.6% 0.3% 21.2% 1.4% 0.6% 12.7% 1.4% 1.4% 1.0% 0.2% 0.0% 0.0% 0.6% 0.0% 0.4%
Corporate/Brand 100% 15.5% 22.6% 5.7% 7.5% 8.3% 5.6% 1.8% 1.3% 1.5% 0.1% 4.7% 1.2% 0.4% 5.8% 3.3% 6.1% 1.3% 0.2% 3.1% 2.7% 0.9% 0.1% 0.2%
Publishing 100% 29.9% 5.4% 0.2% 1.4% 0.6% 3.4% 10.6% 3.1% 0.5% 1.2% 1.8% 4.4% 4.6% 4.7% 20.8% 6.6% 0.0% 0.0% 0.3% 0.2% 0.0% 0.0% 0.2%
TOTAL WW 100% 13.1% 14.5% 1.7% 2.7% 3.3% 4.4% 2.9% 0.6% 2.8% 1.8% 12.3% 3.0% 5.6% 2.3% 21.2% 2.9% 2.8% 0.2% 0.5% 0.4% 0.2% 0.3% 0.5%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 1.0% 1.6% 1.5% 2.4% 1.8% 1.0% 1.1% 2.7% 7.9% 0.2% 0.0% 0.0% 1.1% 0.0% 0.0% 0.5% 1.7% 0.5% 1.4% 1.3% 2.0% 0.5% 0.2% 1.5%
Celebrity 1.2% 1.7% 3.7% 0.0% 0.4% 2.9% 2.1% 0.5% 0.5% 0.2% 0.0% 0.1% 0.0% 0.0% 1.7% 0.2% 2.6% 0.7% 1.3% 0.6% 0.0% 2.5% 4.9% 5.5%
Entertain/Characters 70.5% 47.4% 47.9% 50.2% 61.1% 42.1% 41.2% 69.6% 48.5% 91.4% 90.7% 90.2% 85.4% 96.6% 40.2% 94.8% 58.8% 90.2% 67.2% 6.9% 6.7% 38.9% 83.2% 58.1%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 10.9% 30.5% 20.4% 4.5% 4.4% 21.4% 39.7% 13.5% 5.2% 0.5% 0.3% 0.3% 4.3% 0.5% 9.4% 0.4% 8.0% 2.0% 15.2% 13.2% 1.8% 3.1% 7.6% 0.2%
Music 0.7% 0.4% 0.5% 0.0% 0.0% 0.4% 0.2% 0.0% 0.0% 0.5% 6.5% 0.2% 0.9% 0.5% 2.0% 0.6% 0.1% 0.3% 2.0% 0.0% 0.2% 0.5% 0.0% 28.1%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Sports 2.7% 1.4% 7.6% 4.9% 0.0% 3.7% 0.1% 0.5% 6.1% 0.6% 0.5% 4.6% 1.3% 0.3% 14.7% 0.2% 1.3% 1.0% 2.4% 0.0% 0.0% 7.7% 0.0% 1.9%
Corporate/Brand 11.4% 13.4% 17.8% 37.8% 31.4% 28.3% 14.4% 7.1% 24.0% 6.3% 0.9% 4.4% 4.4% 0.8% 28.7% 1.8% 23.9% 5.4% 10.6% 76.8% 88.0% 46.7% 4.0% 4.0%
Publishing 1.6% 3.6% 0.6% 0.2% 0.8% 0.3% 1.2% 5.7% 7.7% 0.3% 1.1% 0.2% 2.4% 1.3% 3.2% 1.6% 3.6% 0.0% 0.0% 1.1% 1.1% 0.0% 0.0% 0.7%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

40 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
S O U T H AS I A R E TA I L
S. Asia/Pacific

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 39.3 $ 7.6 $ 5.8 $ 0.0 $ 0.1 $ 0.2 $ 0.9 $ 1.7 $ 1.5 $ 0.9 $ 0.0 $ 0.6 $ 2.0 $ 0.8 $ 0.0 $ 7.3 $ 5.8 $ 2.1 $ 0.2 $ 0.2 $ 0.2 $ 0.2 $ 0.0 $ 1.2
Celebrity $ 87.1 $ 14.5 $ 24.6 $ 0.1 $ 3.2 $ 4.0 $ 9.4 $ 1.7 $ 1.0 $ 1.1 $ 0.1 $ 3.6 $ 0.7 $ 0.5 $ 1.1 $ 8.3 $ 3.4 $ 4.5 $ 0.3 $ 0.2 $ - $ 0.3 $ 1.0 $ 3.4
Entertain/Characters $ 5,216.3 $ 454.7 $ 405.9 $ 136.1 $ 238.6 $ 113.6 $ 120.2 $ 103.2 $ 51.9 $ 127.0 $ 343.5 $ 944.1 $ 342.7 $ 340.6 $ 88.3 $ 1,057.0 $ 173.7 $ 102.4 $ 25.3 $ 7.7 $ 4.6 $ 1.0 $ 18.9 $ 15.3
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 1,759.5 $ 434.1 $ 537.9 $ 29.9 $ 36.6 $ 166.7 $ 222.8 $ 130.0 $ 4.4 $ 8.1 $ 3.1 $ 12.2 $ 13.9 $ 8.3 $ 35.3 $ 9.4 $ 12.9 $ 6.3 $ 34.0 $ 45.9 $ 1.1 $ 1.1 $ 5.5 $ 0.0
Music $ 131.7 $ 4.3 $ 5.0 $ 0.4 $ 0.9 $ 0.4 $ 1.0 $ 2.0 $ 0.0 $ 15.4 $ 16.7 $ 3.4 $ 3.7 $ 2.5 $ 49.7 $ 8.2 $ 1.1 $ 1.0 $ 1.1 $ - $ 0.1 $ 0.3 $ - $ 14.5
Non- Profit $ 44.2 $ 17.4 $ 2.2 $ - $ - $ - $ 19.6 $ - $ - $ 0.2 $ - $ - $ - $ - $ 0.2 $ 0.4 $ - $ - $ - $ 2.2 $ - $ - $ - $ 2.2
Sports $ 423.8 $ 8.8 $ 151.4 $ 24.4 $ 0.0 $ 5.0 $ 0.5 $ 0.8 $ 4.2 $ 0.3 $ 0.4 $ 137.0 $ 2.5 $ 1.0 $ 73.6 $ 1.8 $ 3.5 $ 1.9 $ 0.1 $ 0.0 $ 0.0 $ 4.7 $ 0.0 $ 1.9
Corporate/Brand $ 2,736.2 $ 281.7 $ 235.9 $ 394.4 $ 591.7 $ 192.8 $ 148.8 $ 51.0 $ 185.4 $ 18.8 $ 9.5 $ 46.0 $ 21.9 $ 15.1 $ 65.8 $ 52.9 $ 67.1 $ 51.4 $ 11.7 $ 45.5 $ 38.6 $ 37.8 $ 1.3 $ 171.0
Publishing $ 84.5 $ 8.6 $ 14.4 $ 3.6 $ 0.9 $ 0.4 $ 7.1 $ 7.3 $ 4.0 $ 1.2 $ 5.3 $ 0.4 $ 0.4 $ 5.7 $ 0.6 $ 0.2 $ 7.0 $ 6.0 $ 0.3 $ 2.1 $ 1.4 $ 0.0 $ 0.0 $ 7.6
TOTAL WW $ 10,522 $ 1,232 $ 1,383 $ 589 $ 872 $ 483 $ 530 $ 298 $ 252 $ 173 $ 379 $ 1,147 $ 388 $ 374 $ 315 $ 1,146 $ 275 $ 176 $ 73 $ 104 $ 46 $ 45 $ 27 $ 217

Revenue & Royalty Tables – Regional

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 19.5% 14.8% 0.1% 0.2% 0.4% 2.3% 4.4% 3.9% 2.4% 0.1% 1.6% 5.1% 1.9% 0.1% 18.5% 14.7% 5.3% 0.4% 0.6% 0.5% 0.5% 0.0% 3.0%
Celebrity 100% 16.6% 28.2% 0.1% 3.6% 4.6% 10.8% 2.0% 1.2% 1.3% 0.1% 4.1% 0.8% 0.6% 1.3% 9.6% 4.0% 5.2% 0.4% 0.3% 0.0% 0.3% 1.1% 3.9%
Entertain/Characters 100% 8.7% 7.8% 2.6% 4.6% 2.2% 2.3% 2.0% 1.0% 2.4% 6.6% 18.1% 6.6% 6.5% 1.7% 20.3% 3.3% 2.0% 0.5% 0.1% 0.1% 0.0% 0.4% 0.3%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 24.7% 30.6% 1.7% 2.1% 9.5% 12.7% 7.4% 0.3% 0.5% 0.2% 0.7% 0.8% 0.5% 2.0% 0.5% 0.7% 0.4% 1.9% 2.6% 0.1% 0.1% 0.3% 0.0%
Music 100% 3.3% 3.8% 0.3% 0.7% 0.3% 0.8% 1.5% 0.0% 11.7% 12.7% 2.6% 2.8% 1.9% 37.8% 6.3% 0.8% 0.7% 0.8% 0.0% 0.1% 0.2% 0.0% 11.0%
Non- Profit 100% 39.3% 4.9% 0.0% 0.0% 0.0% 44.2% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% 0.4% 0.9% 0.0% 0.0% 0.0% 4.9% 0.0% 0.0% 0.0% 4.9%
Sports 100% 2.1% 35.7% 5.8% 0.0% 1.2% 0.1% 0.2% 1.0% 0.1% 0.1% 32.3% 0.6% 0.2% 17.4% 0.4% 0.8% 0.4% 0.0% 0.0% 0.0% 1.1% 0.0% 0.4%
Corporate/Brand 100% 10.3% 8.6% 14.4% 21.6% 7.0% 5.4% 1.9% 6.8% 0.7% 0.3% 1.7% 0.8% 0.6% 2.4% 1.9% 2.5% 1.9% 0.4% 1.7% 1.4% 1.4% 0.0% 6.2%
Publishing 100% 10.2% 17.1% 4.2% 1.0% 0.4% 8.4% 8.6% 4.7% 1.4% 6.3% 0.5% 0.5% 6.7% 0.7% 0.2% 8.3% 7.1% 0.4% 2.5% 1.7% 0.0% 0.0% 9.0%
TOTAL WW 100% 11.7% 13.1% 5.6% 8.3% 4.6% 5.0% 2.8% 2.4% 1.6% 3.6% 10.9% 3.7% 3.6% 3.0% 10.9% 2.6% 1.7% 0.7% 1.0% 0.4% 0.4% 0.3% 2.1%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 0.4% 0.6% 0.4% 0.0% 0.0% 0.0% 0.2% 0.6% 0.6% 0.5% 0.0% 0.1% 0.5% 0.2% 0.0% 0.6% 2.1% 1.2% 0.2% 0.2% 0.4% 0.4% 0.1% 0.5%
Celebrity 0.8% 1.2% 1.8% 0.0% 0.4% 0.8% 1.8% 0.6% 0.4% 0.6% 0.0% 0.3% 0.2% 0.1% 0.4% 0.7% 1.3% 2.6% 0.5% 0.2% 0.0% 0.6% 3.7% 1.6%
Entertain/Characters 49.6% 36.9% 29.3% 23.1% 27.4% 23.5% 22.7% 34.7% 20.5% 73.4% 90.8% 82.3% 88.4% 91.0% 28.1% 92.3% 63.3% 58.3% 34.6% 7.4% 10.0% 2.1% 70.8% 7.0%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 16.7% 35.2% 38.9% 5.1% 4.2% 34.5% 42.0% 43.7% 1.7% 4.7% 0.8% 1.1% 3.6% 2.2% 11.2% 0.8% 4.7% 3.6% 46.6% 44.2% 2.3% 2.3% 20.6% 0.0%
Music 1.3% 0.3% 0.4% 0.1% 0.1% 0.1% 0.2% 0.7% 0.0% 8.9% 4.4% 0.3% 1.0% 0.7% 15.8% 0.7% 0.4% 0.6% 1.5% 0.0% 0.3% 0.7% 0.0% 6.7%
Non- Profit 0.4% 1.4% 0.2% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 2.1% 0.0% 0.0% 0.0% 1.0%
Sports 4.0% 0.7% 10.9% 4.1% 0.0% 1.0% 0.1% 0.3% 1.7% 0.2% 0.1% 11.9% 0.6% 0.3% 23.4% 0.2% 1.3% 1.1% 0.1% 0.0% 0.0% 10.4% 0.0% 0.9%
Corporate/Brand 26.0% 22.9% 17.1% 67.0% 67.9% 39.9% 28.1% 17.1% 73.4% 10.8% 2.5% 4.0% 5.7% 4.0% 20.9% 4.6% 24.4% 29.3% 16.1% 43.8% 83.8% 83.5% 4.9% 78.8%
Publishing 0.8% 0.7% 1.0% 0.6% 0.1% 0.1% 1.3% 2.5% 1.6% 0.7% 1.4% 0.0% 0.1% 1.5% 0.2% 0.0% 2.6% 3.4% 0.4% 2.0% 3.1% 0.0% 0.0% 3.5%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

41 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
S O U T H AS I A R OYA LT Y
S. Asia/Pacific

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 2.2 $ 0.4 $ 0.4 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.4 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1
Celebrity $ 5.1 $ 0.9 $ 1.6 $ 0.0 $ 0.1 $ 0.2 $ 0.6 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.1 $ 0.5 $ 0.2 $ 0.2 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.1 $ 0.2
Entertain/Characters $ 319.7 $ 28.8 $ 25.7 $ 7.2 $ 9.3 $ 7.2 $ 7.1 $ 5.5 $ 2.2 $ 8.0 $ 18.7 $ 65.9 $ 22.0 $ 19.9 $ 5.6 $ 69.2 $ 9.2 $ 4.3 $ 0.9 $ 0.4 $ 0.3 $ 0.1 $ 1.2 $ 0.9
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 95.3 $ 23.6 $ 32.1 $ 1.2 $ 1.3 $ 8.7 $ 12.1 $ 6.5 $ 0.2 $ 0.5 $ 0.1 $ 0.6 $ 0.8 $ 0.4 $ 1.7 $ 0.5 $ 0.6 $ 0.3 $ 1.1 $ 2.5 $ 0.1 $ 0.1 $ 0.3 $ 0.0
Music $ 7.3 $ 0.3 $ 0.4 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.9 $ 0.8 $ 0.2 $ 0.2 $ 0.1 $ 2.7 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.8
Non- Profit $ 2.7 $ 1.1 $ 0.1 $ - $ - $ - $ 1.2 $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ 0.1 $ - $ - $ - $ 0.1
Sports $ 25.8 $ 0.4 $ 9.5 $ 1.1 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 9.1 $ 0.2 $ 0.1 $ 4.0 $ 0.1 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.1
Corporate/Brand $ 117.0 $ 15.9 $ 13.9 $ 13.3 $ 20.8 $ 9.3 $ 8.2 $ 2.3 $ 5.6 $ 1.1 $ 0.4 $ 2.5 $ 1.3 $ 1.1 $ 3.4 $ 2.8 $ 2.8 $ 2.5 $ 0.3 $ 1.9 $ 1.8 $ 1.4 $ 0.1 $ 4.2
Publishing $ 3.8 $ 0.4 $ 0.8 $ 0.1 $ 0.0 $ 0.0 $ 0.3 $ 0.3 $ 0.2 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 0.3 $ 0.3 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.4
TOTAL WW $ 579 $ 72 $ 84 $ 23 $ 32 $ 26 $ 30 $ 15 $ 9 $ 11 $ 20 $ 79 $ 25 $ 22 $ 17 $ 74 $ 14 $ 8 $ 2 $ 5 $ 2 $ 2 $ 2 $ 7

Revenue & Royalty Tables – Regional

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 20.7% 17.1% 0.1% 0.1% 0.4% 2.4% 3.6% 3.3% 2.3% 0.1% 2.0% 4.6% 1.8% 0.1% 20.7% 11.0% 5.1% 0.2% 0.6% 0.4% 0.4% 0.0% 2.9%
Celebrity 100% 17.2% 30.6% 0.1% 2.6% 4.5% 11.2% 1.9% 1.0% 1.2% 0.1% 4.6% 0.8% 0.7% 1.1% 9.8% 3.2% 4.1% 0.2% 0.2% 0.0% 0.3% 1.1% 3.6%
Entertain/Characters 100% 9.0% 8.0% 2.3% 2.9% 2.2% 2.2% 1.7% 0.7% 2.5% 5.9% 20.6% 6.9% 6.2% 1.7% 21.7% 2.9% 1.3% 0.3% 0.1% 0.1% 0.0% 0.4% 0.3%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 24.8% 33.7% 1.2% 1.4% 9.2% 12.7% 6.8% 0.2% 0.5% 0.1% 0.6% 0.9% 0.4% 1.8% 0.5% 0.7% 0.3% 1.1% 2.7% 0.1% 0.1% 0.3% 0.0%
Music 100% 3.6% 5.0% 0.3% 0.6% 0.3% 0.8% 1.4% 0.0% 12.2% 11.1% 3.2% 3.0% 1.9% 36.6% 6.9% 0.9% 0.7% 0.5% 0.0% 0.1% 0.2% 0.0% 10.8%
Non- Profit 100% 39.6% 5.0% 0.0% 0.0% 0.0% 44.6% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.5% 0.0% 0.0% 0.0% 5.0% 0.0% 0.0% 0.0% 5.0%
Sports 100% 1.7% 36.8% 4.4% 0.0% 1.0% 0.1% 0.1% 0.9% 0.1% 0.1% 35.5% 0.6% 0.2% 15.5% 0.4% 0.7% 0.4% 0.0% 0.0% 0.0% 0.9% 0.0% 0.4%
Corporate/Brand 100% 13.6% 11.9% 11.3% 17.8% 8.0% 7.0% 2.0% 4.8% 0.9% 0.3% 2.2% 1.1% 0.9% 2.9% 2.4% 2.4% 2.1% 0.3% 1.6% 1.5% 1.2% 0.1% 3.6%
Publishing 100% 11.5% 20.4% 2.1% 0.8% 0.4% 8.6% 7.8% 4.3% 1.4% 5.6% 0.6% 0.5% 6.6% 0.6% 0.3% 7.2% 7.3% 0.2% 2.3% 1.7% 0.0% 0.0% 9.7%
TOTAL WW 100% 12.4% 14.6% 4.0% 5.5% 4.5% 5.1% 2.6% 1.5% 1.8% 3.5% 13.6% 4.3% 3.8% 3.0% 12.8% 2.4% 1.4% 0.4% 0.9% 0.4% 0.3% 0.3% 1.2%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 0.4% 0.6% 0.4% 0.0% 0.0% 0.0% 0.2% 0.5% 0.8% 0.5% 0.0% 0.1% 0.4% 0.2% 0.0% 0.6% 1.7% 1.4% 0.2% 0.2% 0.4% 0.5% 0.1% 0.9%
Celebrity 0.9% 1.2% 1.9% 0.0% 0.4% 0.9% 1.9% 0.7% 0.6% 0.6% 0.0% 0.3% 0.2% 0.2% 0.3% 0.7% 1.2% 2.7% 0.4% 0.2% 0.0% 0.8% 3.3% 2.7%
Entertain/Characters 55.2% 40.1% 30.4% 31.5% 29.5% 27.9% 24.0% 36.8% 25.6% 75.4% 92.3% 83.8% 89.1% 91.1% 31.8% 93.4% 67.8% 54.8% 38.0% 8.3% 13.4% 3.0% 71.6% 13.4%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 16.5% 32.8% 38.1% 5.0% 4.2% 33.8% 40.6% 43.6% 2.5% 4.4% 0.5% 0.7% 3.4% 1.7% 9.9% 0.7% 4.7% 3.8% 45.7% 49.8% 2.7% 2.9% 18.4% 0.0%
Music 1.3% 0.4% 0.4% 0.1% 0.1% 0.1% 0.2% 0.7% 0.0% 8.4% 4.0% 0.3% 0.9% 0.6% 15.4% 0.7% 0.5% 0.6% 1.7% 0.0% 0.4% 1.0% 0.0% 11.7%
Non- Profit 0.5% 1.5% 0.2% 0.0% 0.0% 0.0% 4.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.7% 0.0% 0.0% 0.0% 2.0%
Sports 4.5% 0.6% 11.2% 5.0% 0.0% 1.0% 0.1% 0.2% 2.7% 0.2% 0.1% 11.6% 0.6% 0.3% 22.8% 0.2% 1.3% 1.4% 0.2% 0.0% 0.0% 13.1% 0.0% 1.6%
Corporate/Brand 20.2% 22.1% 16.5% 58.0% 65.6% 36.2% 27.7% 15.5% 65.8% 10.0% 2.0% 3.2% 5.3% 4.9% 19.6% 3.7% 20.7% 31.7% 13.3% 37.0% 80.4% 78.7% 6.6% 62.2%
Publishing 0.7% 0.6% 0.9% 0.3% 0.1% 0.1% 1.1% 2.0% 1.9% 0.5% 1.0% 0.0% 0.1% 1.2% 0.1% 0.0% 2.0% 3.6% 0.4% 1.7% 2.9% 0.0% 0.0% 5.4%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

42 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
M I D D L E E AST / A F R I C A R E TA I L
Middle East/Africa

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art
$ 57.1 $ 26.7 $ 12.2 $ 0.0 $ 0.0 $ 0.3 $ 0.7 $ 0.3 $ 0.3 $ 0.0 $ 0.0 $ 0.3 $ 1.9 $ 2.0 $ 0.0 $ 2.4 $ 2.7 $ 1.4 $ 0.3 $ 0.4 $ 0.1 $ 0.7 $ 0.0 $ 4.4
Celebrity
$ 105.5 $ 27.1 $ 45.9 $ 0.0 $ 1.6 $ 6.3 $ 6.6 $ 1.3 $ 0.2 $ 2.3 $ 0.0 $ 2.6 $ 0.2 $ 0.2 $ 0.4 $ 2.9 $ 2.0 $ 3.0 $ 0.4 $ 0.3 $ 0.0 $ 0.0 $ 1.1 $ 1.2
Entertain/Characters
$ 2,967.9 $ 708.9 $ 194.1 $ 115.2 $ 125.7 $ 102.8 $ 90.9 $ 54.0 $ 3.6 $ 111.5 $ 171.8 $ 430.3 $ 156.0 $ 53.5 $ 38.4 $ 451.1 $ 95.3 $ 32.9 $ 12.9 $ 3.6 $ 0.8 $ 0.9 $ 9.8 $ 3.9
Collegiate $ 1.7 $ 0.4 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.2 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ - $ 0.0 $ 0.0
Fashion
$ 495.8 $ 192.9 $ 111.1 $ 14.4 $ 9.9 $ 55.4 $ 4.0 $ 39.1 $ 3.2 $ 1.9 $ 1.6 $ 8.9 $ 13.9 $ 2.2 $ 13.7 $ 8.6 $ 8.1 $ 5.1 $ 0.0 $ 0.0 $ 0.3 $ 0.9 $ 0.5 $ 0.0
Music
$ 47.4 $ 6.5 $ 5.4 $ 0.0 $ 0.1 $ 1.1 $ 0.6 $ 0.2 $ 0.0 $ 1.6 $ 13.3 $ 1.8 $ 1.7 $ 1.1 $ 2.3 $ 4.7 $ 0.2 $ 0.5 $ 0.2 $ - $ 0.0 $ 0.1 $ - $ 6.1
Non- Profit
$ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports
$ 59.3 $ 7.0 $ 22.2 $ 4.1 $ 0.0 $ 13.8 $ 0.0 $ 1.2 $ 0.3 $ 0.0 $ 1.3 $ 0.5 $ 0.4 $ 2.0 $ 1.2 $ 0.4 $ 0.8 $ 3.0 $ 0.0 $ 0.0 $ 0.0 $ 0.6 $ 0.0 $ 0.2
Corporate/Brand
$ 1,137.6 $ 245.1 $ 171.5 $ 129.8 $ 61.6 $ 25.6 $ 106.5 $ 28.5 $ 81.3 $ 13.6 $ 4.5 $ 18.5 $ 5.9 $ 3.7 $ 44.0 $ 12.9 $ 72.3 $ 16.1 $ 3.2 $ 17.2 $ 2.2 $ 6.4 $ 1.2 $ 66.2
Publishing $ 3.8 $ 0.0 $ 0.6 $ 1.1 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 1.3 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.2
TOTAL WW $ 4,876 $ 1,214 $ 563 $ 265 $ 199 $ 206 $ 209 $ 125 $ 89 $ 131 $ 194 $ 463 $ 180 $ 65 $ 100 $ 483 $ 182 $ 62 $ 17 $ 22 $ 3 $ 10 $ 13 $ 82

Revenue & Royalty Tables – Regional

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art
100% 46.7% 21.3% 0.0% 0.0% 0.5% 1.2% 0.6% 0.6% 0.1% 0.0% 0.6% 3.3% 3.4% 0.0% 4.2% 4.7% 2.4% 0.5% 0.6% 0.1% 1.2% 0.1% 7.7%
Celebrity
100% 25.7% 43.5% 0.0% 1.5% 5.9% 6.2% 1.2% 0.2% 2.2% 0.0% 2.5% 0.2% 0.2% 0.4% 2.8% 1.9% 2.8% 0.4% 0.2% 0.0% 0.0% 1.1% 1.2%
Entertain/Characters
100% 23.9% 6.5% 3.9% 4.2% 3.5% 3.1% 1.8% 0.1% 3.8% 5.8% 14.5% 5.3% 1.8% 1.3% 15.2% 3.2% 1.1% 0.4% 0.1% 0.0% 0.0% 0.3% 0.1%
Collegiate
100% 22.4% 12.5% 0.0% 0.1% 2.1% 0.1% 4.5% 5.8% 13.9% 0.0% 1.6% 1.6% 0.0% 7.0% 10.3% 11.6% 0.1% 0.0% 0.1% 6.0% 0.0% 0.2% 0.1%
Fashion
100% 38.9% 22.4% 2.9% 2.0% 11.2% 0.8% 7.9% 0.6% 0.4% 0.3% 1.8% 2.8% 0.5% 2.8% 1.7% 1.6% 1.0% 0.0% 0.0% 0.1% 0.2% 0.1% 0.0%
Music
100% 13.7% 11.4% 0.0% 0.2% 2.3% 1.3% 0.3% 0.0% 3.3% 28.0% 3.8% 3.5% 2.4% 4.8% 10.0% 0.4% 1.0% 0.4% 0.0% 0.0% 0.2% 0.0% 12.9%
Non- Profit
100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 37.2% 0.0% 0.0% 0.0% 0.0% 28.3% 34.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports
100% 11.8% 37.5% 6.8% 0.0% 23.3% 0.0% 2.1% 0.5% 0.0% 2.3% 0.8% 0.7% 3.4% 2.1% 0.7% 1.4% 5.1% 0.0% 0.0% 0.0% 1.1% 0.0% 0.4%
Corporate/Brand
100% 21.5% 15.1% 11.4% 5.4% 2.2% 9.4% 2.5% 7.1% 1.2% 0.4% 1.6% 0.5% 0.3% 3.9% 1.1% 6.4% 1.4% 0.3% 1.5% 0.2% 0.6% 0.1% 5.8%
Publishing 100% 1.0% 15.4% 30.2% 0.7% 5.9% 0.2% 0.0% 4.1% 0.0% 35.0% 0.0% 0.3% 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 2.4% 0.0% 0.0% 0.0% 4.1%
TOTAL WW 100% 24.9% 11.5% 5.4% 4.1% 4.2% 4.3% 2.6% 1.8% 2.7% 4.0% 9.5% 3.7% 1.3% 2.1% 9.9% 3.7% 1.3% 0.3% 0.4% 0.1% 0.2% 0.3% 1.7%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art
1.2% 2.2% 2.2% 0.0% 0.0% 0.1% 0.3% 0.3% 0.4% 0.0% 0.0% 0.1% 1.1% 3.0% 0.0% 0.5% 1.5% 2.2% 1.5% 1.7% 2.3% 7.2% 0.2% 5.4%
Celebrity
2.2% 2.2% 8.1% 0.0% 0.8% 3.1% 3.1% 1.0% 0.2% 1.8% 0.0% 0.6% 0.1% 0.3% 0.4% 0.6% 1.1% 4.8% 2.3% 1.2% 0.0% 0.0% 9.0% 1.5%
Entertain/Characters
60.9% 58.4% 34.5% 43.5% 63.2% 50.0% 43.4% 43.3% 4.1% 85.0% 88.6% 93.0% 86.7% 82.6% 38.4% 93.3% 52.5% 53.1% 76.1% 16.7% 23.1% 9.3% 77.7% 4.8%
Collegiate
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 0.0%
Fashion
10.2% 15.9% 19.7% 5.4% 5.0% 27.0% 1.9% 31.4% 3.6% 1.5% 0.8% 1.9% 7.7% 3.5% 13.7% 1.8% 4.5% 8.2% 0.1% 0.0% 7.7% 9.4% 3.6% 0.0%
Music
1.0% 0.5% 1.0% 0.0% 0.0% 0.5% 0.3% 0.1% 0.0% 1.2% 6.8% 0.4% 0.9% 1.8% 2.3% 1.0% 0.1% 0.8% 1.0% 0.0% 0.6% 0.8% 0.0% 7.4%
Non- Profit
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports
1.2% 0.6% 3.9% 1.5% 0.0% 6.7% 0.0% 1.0% 0.3% 0.0% 0.7% 0.1% 0.2% 3.1% 1.2% 0.1% 0.5% 4.9% 0.0% 0.0% 0.0% 6.7% 0.0% 0.3%
Corporate/Brand 23.3% 20.2% 30.5% 49.1% 31.0% 12.4% 50.9% 22.9% 91.1% 10.3% 2.3% 4.0% 3.3% 5.7% 44.0% 2.7% 39.8% 26.0% 19.0% 80.0% 63.4% 66.6% 9.4% 80.4%
Publishing 0.1% 0.0% 0.1% 0.4% 0.0% 0.1% 0.0% 0.0% 0.2% 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.2%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

43 The 2020 Annual Global Licensing Industry Study

 Revenue & R oyal ty S ummar y Tables – Re g io n a l
M I D D L E E AST / A F R I C A R OYA LT Y
Middle East/Africa

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 3.4 $ 1.6 $ 0.8 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.2 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2
Celebrity $ 6.4 $ 1.6 $ 2.9 $ 0.0 $ 0.1 $ 0.4 $ 0.4 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1
Entertain/Characters $ 187.0 $ 46.9 $ 12.6 $ 6.1 $ 4.9 $ 6.6 $ 5.4 $ 3.1 $ 0.1 $ 7.1 $ 9.1 $ 30.9 $ 10.0 $ 3.2 $ 2.4 $ 30.4 $ 5.2 $ 1.4 $ 0.5 $ 0.2 $ 0.1 $ 0.1 $ 0.6 $ 0.2
Collegiate $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0
Fashion $ 27.0 $ 10.7 $ 6.7 $ 0.5 $ 0.4 $ 2.9 $ 0.2 $ 2.0 $ 0.2 $ 0.1 $ 0.1 $ 0.4 $ 0.8 $ 0.1 $ 0.7 $ 0.5 $ 0.4 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Music $ 2.7 $ 0.4 $ 0.3 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.6 $ 0.1 $ 0.1 $ 0.1 $ 0.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.3
Non- Profit $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Sports $ 3.6 $ 0.4 $ 1.4 $ 0.2 $ 0.0 $ 0.8 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Corporate/Brand $ 55.1 $ 14.6 $ 10.6 $ 4.2 $ 2.3 $ 1.3 $ 6.1 $ 1.3 $ 2.4 $ 0.8 $ 0.2 $ 1.0 $ 0.4 $ 0.3 $ 2.3 $ 0.7 $ 3.3 $ 0.8 $ 0.1 $ 0.7 $ 0.1 $ 0.2 $ 0.1 $ 1.4
Publishing $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
TOTAL WW $ 285 $ 76 $ 35 $ 11 $ 8 $ 12 $ 12 $ 6 $ 3 $ 8 $ 10 $ 33 $ 11 $ 4 $ 6 $ 32 $ 9 $ 3 $ 1 $ 1 $ 0 $ 0 $ 1 $ 2

Revenue & Royalty Tables – Regional

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 47.4% 23.3% 0.0% 0.0% 0.5% 1.2% 0.5% 0.5% 0.1% 0.0% 0.6% 3.1% 3.2% 0.0% 4.4% 3.8% 2.2% 0.2% 0.6% 0.1% 1.0% 0.0% 7.1%
Celebrity 100% 25.7% 45.8% 0.0% 1.1% 5.6% 6.3% 1.1% 0.2% 2.1% 0.0% 2.7% 0.2% 0.2% 0.3% 2.8% 1.5% 2.2% 0.2% 0.2% 0.0% 0.0% 1.0% 1.0%
Entertain/Characters 100% 25.1% 6.8% 3.3% 2.6% 3.5% 2.9% 1.6% 0.1% 3.8% 4.9% 16.5% 5.3% 1.7% 1.3% 16.3% 2.8% 0.8% 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%
Collegiate 100% 23.0% 13.8% 0.0% 0.1% 2.1% 0.1% 4.0% 5.3% 14.3% 0.0% 1.8% 1.7% 0.0% 6.6% 11.0% 10.0% 0.1% 0.0% 0.1% 5.9% 0.0% 0.2% 0.1%
Fashion 100% 39.7% 24.8% 1.9% 1.4% 10.9% 0.8% 7.3% 0.6% 0.4% 0.2% 1.5% 3.1% 0.4% 2.5% 1.7% 1.5% 1.0% 0.0% 0.0% 0.1% 0.2% 0.1% 0.0%
Music 100% 14.5% 13.1% 0.0% 0.2% 2.4% 1.3% 0.3% 0.0% 3.4% 24.2% 4.5% 3.9% 2.5% 4.6% 10.8% 0.3% 0.9% 0.2% 0.0% 0.0% 0.2% 0.0% 12.6%
Non- Profit 103% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% 0.5% 37.4% 0.0% 0.1% 0.1% 0.5% 26.5% 36.2% 0.0% 0.1% 0.0% 0.0% 0.5% 0.0% 0.0% 0.0%
Sports 100% 11.1% 40.0% 5.3% 0.0% 22.3% 0.0% 1.3% 0.5% 0.0% 3.1% 0.7% 0.8% 4.1% 1.8% 0.7% 1.3% 5.5% 0.0% 0.0% 0.0% 0.9% 0.0% 0.4%
Corporate/Brand 100% 26.4% 19.3% 7.5% 4.2% 2.4% 11.0% 2.3% 4.4% 1.4% 0.4% 1.8% 0.6% 0.5% 4.2% 1.3% 5.9% 1.4% 0.2% 1.3% 0.2% 0.4% 0.2% 2.6%
Publishing 100% 1.4% 22.6% 17.7% 0.7% 6.3% 0.2% 0.0% 4.4% 0.0% 37.2% 0.0% 0.4% 0.6% 0.0% 0.0% 0.0% 0.0% 0.1% 2.8% 0.0% 0.0% 0.0% 5.4%
TOTAL WW 100% 26.7% 12.4% 3.9% 2.7% 4.2% 4.3% 2.3% 1.0% 2.9% 3.6% 11.5% 4.0% 1.4% 2.0% 11.3% 3.2% 1.0% 0.2% 0.3% 0.1% 0.1% 0.3% 0.8%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 1.2% 2.1% 2.2% 0.0% 0.0% 0.1% 0.3% 0.2% 0.6% 0.0% 0.0% 0.1% 0.9% 2.8% 0.0% 0.5% 1.4% 2.6% 1.3% 2.0% 2.6% 8.8% 0.2% 10.4%
Celebrity 2.2% 2.1% 8.2% 0.0% 0.9% 2.9% 3.3% 1.1% 0.4% 1.6% 0.0% 0.5% 0.1% 0.3% 0.3% 0.5% 1.0% 4.8% 2.0% 1.4% 0.1% 0.0% 7.7% 2.9%
Entertain/Characters 65.5% 61.6% 35.6% 55.7% 63.6% 54.6% 44.5% 47.4% 4.8% 86.2% 89.5% 94.6% 87.3% 81.9% 42.3% 94.4% 56.7% 48.9% 79.1% 21.2% 29.0% 13.1% 75.7% 10.1%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.2% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 0.0%
Fashion 9.5% 14.0% 18.9% 4.6% 4.9% 24.2% 1.7% 30.4% 5.8% 1.3% 0.6% 1.3% 7.4% 2.6% 12.2% 1.5% 4.4% 9.2% 0.2% 0.0% 9.6% 11.6% 3.0% 0.0%
Music 0.9% 0.5% 1.0% 0.0% 0.1% 0.5% 0.3% 0.1% 0.0% 1.1% 6.3% 0.4% 0.9% 1.7% 2.2% 0.9% 0.1% 0.8% 1.0% 0.0% 0.7% 1.0% 0.0% 14.5%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 1.3% 0.5% 4.0% 1.7% 0.0% 6.6% 0.0% 0.7% 0.6% 0.0% 1.1% 0.1% 0.2% 3.8% 1.2% 0.1% 0.5% 6.9% 0.0% 0.0% 0.0% 8.4% 0.0% 0.7%
Corporate/Brand 19.3% 19.1% 29.9% 37.7% 30.5% 10.9% 49.8% 19.9% 87.4% 9.5% 1.9% 3.1% 3.1% 6.8% 41.6% 2.2% 35.7% 26.8% 16.4% 75.0% 54.7% 57.0% 13.3% 61.1%
Publishing 0.1% 0.0% 0.1% 0.2% 0.0% 0.1% 0.0% 0.0% 0.2% 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.3%
TOTAL WW 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

44 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
US
U N I T E D STAT E S R E TA I L
Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Paper Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/ apps Products Entertainment Tools/ Hardware

Art $ 1,909.9 $ 346.8 $ 126.2 $ 0.0 $ 35.2 $ 0.3 $ 0.6 $ 306.9 $ 135.0 $ 12.0 $ 1.8 $ 1.1 $ 269.9 $ 109.2 $ 0.0 $ 200.5 $ 334.1 $ 3.7 $ 6.2 $ 8.5 $ 9.9 $ 0.1 $ 0.9 $ 0.8
Celebrity $ 2,732.2 $ 355.8 $ 394.2 $ 23.8 $ 286.4 $ 61.9 $ 385.4 $ 359.3 $ 161.8 $ 65.8 $ 0.1 $ 56.5 $ 0.4 $ 86.8 $ 28.6 $ 16.8 $ 298.3 $ 8.8 $ 8.0 $ 5.2 $ 30.0 $ 53.0 $ 23.2 $ 21.9
Entertain/Characters $ 49,304.0 $ 3,745.3 $ 6,299.3 $ 1,287.4 $ 2,063.8 $ 1,200.0 $ 1,031.6 $ 1,327.5 $ 627.5 $ 1,738.7 $ 2,775.0 $ 4,720.5 $ 2,157.5 $ 2,668.8 $ 1,020.5 $ 12,067.3 $ 1,786.6 $ 1,548.7 $ 321.9 $ 34.2 $ 357.8 $ 69.0 $ 200.9 $ 254.2
Collegiate $ 5,697.1 $ 826.8 $ 1,330.3 $ 25.0 $ 3.6 $ 76.7 $ 2.1 $ 164.0 $ 216.7 $ 513.0 $ 0.9 $ 646.4 $ 59.3 $ 0.8 $ 675.6 $ 468.4 $ 437.5 $ 3.3 $ 0.1 $ 3.7 $ 222.0 $ 4.4 $ 12.6 $ 3.6
Fashion $ 20,229.2 $ 7,169.4 $ 5,426.8 $ 245.2 $ 63.2 $ 2,393.8 $ 2,168.0 $ 884.5 $ 227.2 $ 154.8 $ 32.9 $ 160.5 $ 51.5 $ 147.4 $ 536.4 $ 291.1 $ 62.8 $ 38.7 $ 9.8 $ 12.6 $ 71.0 $ 17.3 $ 47.8 $ 16.5
Music $ 2,388.9 $ 266.1 $ 385.6 $ 84.3 $ 467.4 $ 164.2 $ 5.5 $ 1.3 $ 60.2 $ 12.0 $ 125.9 $ 19.3 $ 22.5 $ 21.1 $ 30.4 $ 73.4 $ 12.3 $ 9.2 $ 293.7 $ - $ 37.7 $ 4.2 $ - $ 292.6
Non- Profit $ 1,325.9 $ 122.5 $ 95.9 $ 14.7 $ 141.4 $ 27.3 $ 37.2 $ 106.4 $ 38.0 $ 7.6 $ 29.2 $ 131.0 $ 125.5 $ 10.6 $ 22.6 $ 141.2 $ 72.6 $ 110.7 $ - $ 0.2 $ 21.8 $ 15.7 $ 0.2 $ 53.7
Sports $ 21,813.6 $ 3,486.1 $ 5,632.1 $ 231.8 $ 8.7 $ 664.6 $ 94.7 $ 78.3 $ 448.6 $ 73.0 $ 160.5 $ 5,033.2 $ 450.0 $ 134.1 $ 2,162.6 $ 1,306.3 $ 1,032.4 $ 237.1 $ 99.0 $ 224.7 $ 95.8 $ 89.3 $ 0.1 $ 70.7
Corporate/Brand $ 35,370.2 $ 3,540.9 $ 5,338.9 $ 3,860.4 $ 6,011.0 $ 1,424.8 $ 1,187.4 $ 864.1 $ 2,220.9 $ 273.5 $ 168.5 $ 763.5 $ 241.3 $ 172.8 $ 1,861.9 $ 1,030.3 $ 1,278.8 $ 404.4 $ 270.0 $ 1,570.2 $ 1,501.2 $ 241.2 $ 146.9 $ 997.4
Publishing $ 20,267.3 $ 73.0 $ 277.3 $ 51.3 $ 197.2 $ 78.7 $ 62.2 $ 13,360.8 $ 247.6 $ 24.9 $ 44.9 $ 36.6 $ 17.2 $ 152.9 $ 30.4 $ 84.4 $ 110.8 $ 58.9 $ 1.3 $ 190.6 $ 3,244.8 $ 1,850.7 $ 3.8 $ 66.8
TOTAL WW $ 161,038 $ 19,933 $ 25,307 $ 5,824 $ 9,278 $ 6,092 $ 4,975 $ 17,453 $ 4,384 $ 2,875 $ 3,340 $ 11,569 $ 3,395 $ 3,504 $ 6,369 $ 15,680 $ 5,426 $ 2,424 $ 1,010 $ 2,050 $ 5,592 $ 2,345 $ 436 $ 1,778

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Paper Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/ apps Products Entertainment Tools/ Hardware

Art 100% 18.2% 6.6% 0.0% 1.8% 0.0% 0.0% 16.1% 7.1% 0.6% 0.1% 0.1% 14.1% 5.7% 0.0% 10.5% 17.5% 0.2% 0.3% 0.4% 0.5% 0.0% 0.0% 0.0%
Celebrity 100% 13.0% 14.4% 0.9% 10.5% 2.3% 14.1% 13.2% 5.9% 2.4% 0.0% 2.1% 0.0% 3.2% 1.0% 0.6% 10.9% 0.3% 0.3% 0.2% 1.1% 1.9% 0.8% 0.8%
Entertain/Characters 100% 7.6% 12.8% 2.6% 4.2% 2.4% 2.1% 2.7% 1.3% 3.5% 5.6% 9.6% 4.4% 5.4% 2.1% 24.5% 3.6% 3.1% 0.7% 0.1% 0.7% 0.1% 0.4% 0.5%
Collegiate 100% 14.5% 23.4% 0.4% 0.1% 1.3% 0.0% 2.9% 3.8% 9.0% 0.0% 11.3% 1.0% 0.0% 11.9% 8.2% 7.7% 0.1% 0.0% 0.1% 3.9% 0.1% 0.2% 0.1%
Fashion 100% 35.4% 26.8% 1.2% 0.3% 11.8% 10.7% 4.4% 1.1% 0.8% 0.2% 0.8% 0.3% 0.7% 2.7% 1.4% 0.3% 0.2% 0.0% 0.1% 0.4% 0.1% 0.2% 0.1%
Music 100% 11.1% 16.1% 3.5% 19.6% 6.9% 0.2% 0.1% 2.5% 0.5% 5.3% 0.8% 0.9% 0.9% 1.3% 3.1% 0.5% 0.4% 12.3% 0.0% 1.6% 0.2% 0.0% 12.2%
Non- Profit 100% 9.2% 7.2% 1.1% 10.7% 2.1% 2.8% 8.0% 2.9% 0.6% 2.2% 9.9% 9.5% 0.8% 1.7% 10.6% 5.5% 8.3% 0.0% 0.0% 1.6% 1.2% 0.0% 4.0%
Sports 100% 16.0% 25.8% 1.1% 0.0% 3.0% 0.4% 0.4% 2.1% 0.3% 0.7% 23.1% 2.1% 0.6% 9.9% 6.0% 4.7% 1.1% 0.5% 1.0% 0.4% 0.4% 0.0% 0.3%
Corporate/Brand 100% 10.0% 15.1% 10.9% 17.0% 4.0% 3.4% 2.4% 6.3% 0.8% 0.5% 2.2% 0.7% 0.5% 5.3% 2.9% 3.6% 1.1% 0.8% 4.4% 4.2% 0.7% 0.4% 2.8%
Publishing 100% 0.4% 1.4% 0.3% 1.0% 0.4% 0.3% 65.9% 1.2% 0.1% 0.2% 0.2% 0.1% 0.8% 0.2% 0.4% 0.5% 0.3% 0.0% 0.9% 16.0% 9.1% 0.0% 0.3%
TOTAL WW 100% 12.4% 15.7% 3.6% 5.8% 3.8% 3.1% 10.8% 2.7% 1.8% 2.1% 7.2% 2.1% 2.2% 4.0% 9.7% 3.4% 1.5% 0.6% 1.3% 3.5% 1.5% 0.3% 1.1%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)

Revenue & Royalty Tables – Top 10 Countries

Accessories Food and Health and Software/ Video Paper Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/ apps Products Entertainment Tools/ Hardware

Art 1.2% 1.7% 0.5% 0.0% 0.4% 0.0% 0.0% 1.8% 3.1% 0.4% 0.1% 0.0% 7.9% 3.1% 0.0% 1.3% 6.2% 0.2% 0.6% 0.4% 0.2% 0.0% 0.2% 0.0%
Celebrity 1.7% 1.8% 1.6% 0.4% 3.1% 1.0% 7.7% 2.1% 3.7% 2.3% 0.0% 0.5% 0.0% 2.5% 0.4% 0.1% 5.5% 0.4% 0.8% 0.3% 0.5% 2.3% 5.3% 1.2%
Entertain/Characters 30.6% 18.8% 24.9% 22.1% 22.2% 19.7% 20.7% 7.6% 14.3% 60.5% 83.1% 40.8% 63.5% 76.2% 16.0% 77.0% 32.9% 63.9% 31.9% 1.7% 6.4% 2.9% 46.0% 14.3%
Collegiate 3.5% 4.1% 5.3% 0.4% 0.0% 1.3% 0.0% 0.9% 4.9% 17.8% 0.0% 5.6% 1.7% 0.0% 10.6% 3.0% 8.1% 0.1% 0.0% 0.2% 4.0% 0.2% 2.9% 0.2%
Fashion 12.6% 36.0% 21.4% 4.2% 0.7% 39.3% 43.6% 5.1% 5.2% 5.4% 1.0% 1.4% 1.5% 4.2% 8.4% 1.9% 1.2% 1.6% 1.0% 0.6% 1.3% 0.7% 11.0% 0.9%
Music 1.5% 1.3% 1.5% 1.4% 5.0% 2.7% 0.1% 0.0% 1.4% 0.4% 3.8% 0.2% 0.7% 0.6% 0.5% 0.5% 0.2% 0.4% 29.1% 0.0% 0.7% 0.2% 0.0% 16.5%
Non- Profit 0.8% 0.6% 0.4% 0.3% 1.5% 0.4% 0.7% 0.6% 0.9% 0.3% 0.9% 1.1% 3.7% 0.3% 0.4% 0.9% 1.3% 4.6% 0.0% 0.0% 0.4% 0.7% 0.1% 3.0%
Sports 13.5% 17.5% 22.3% 4.0% 0.1% 10.9% 1.9% 0.4% 10.2% 2.5% 4.8% 43.5% 13.3% 3.8% 34.0% 8.3% 19.0% 9.8% 9.8% 11.0% 1.7% 3.8% 0.0% 4.0%
Corporate/Brand 22.0% 17.8% 21.1% 66.3% 64.8% 23.4% 23.9% 5.0% 50.7% 9.5% 5.0% 6.6% 7.1% 4.9% 29.2% 6.6% 23.6% 16.7% 26.7% 76.6% 26.8% 10.3% 33.7% 56.1%
Publishing 12.6% 0.4% 1.1% 0.9% 2.1% 1.3% 1.3% 76.6% 5.6% 0.9% 1.3% 0.3% 0.5% 4.4% 0.5% 0.5% 2.0% 2.4% 0.1% 9.3% 58.0% 78.9% 0.9% 3.8%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

45 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
U N I T E D STAT E S R OYA LT Y
US

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/ apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Tools/ Hardware Services Pet Products Other
Art $ 105.4 $ 20.7 $ 8.2 $ 0.0 $ 1.3 $ 0.0 $ 0.0 $ 15.5 $ 6.9 $ 0.7 $ 0.1 $ 0.1 $ 16.0 $ 6.0 $ 0.0 $ 12.4 $ 15.9 $ 0.2 $ 0.2 $ 0.5 $ 0.5 $ 0.0 $ 0.1 $ 0.0
Celebrity $ 151.1 $ 21.4 $ 25.1 $ 1.1 $ 11.7 $ 3.5 $ 23.2 $ 18.9 $ 8.1 $ 3.8 $ 0.0 $ 3.7 $ 0.0 $ 5.9 $ 1.5 $ 1.0 $ 14.3 $ 0.4 $ 0.2 $ 0.3 $ 1.7 $ 2.7 $ 1.3 $ 1.2
Entertain/Characters $ 3,164.5 $ 240.4 $ 437.8 $ 71.8 $ 85.2 $ 78.8 $ 66.4 $ 72.5 $ 26.4 $ 115.4 $ 154.1 $ 348.3 $ 143.6 $ 161.4 $ 66.4 $ 858.8 $ 97.4 $ 70.2 $ 12.2 $ 2.0 $ 23.3 $ 4.1 $ 13.3 $ 14.8
Collegiate $ 332.8 $ 48.2 $ 83.4 $ 1.2 $ 0.1 $ 4.4 $ 0.1 $ 8.3 $ 11.1 $ 29.8 $ 0.0 $ 42.6 $ 3.6 $ 0.0 $ 36.5 $ 28.2 $ 21.3 $ 0.2 $ 0.0 $ 0.2 $ 12.4 $ 0.2 $ 0.7 $ 0.2
Fashion $ 1,109.7 $ 391.0 $ 326.7 $ 8.7 $ 2.3 $ 128.5 $ 112.1 $ 46.2 $ 10.4 $ 9.0 $ 1.2 $ 7.8 $ 3.1 $ 6.9 $ 26.7 $ 16.2 $ 3.0 $ 1.8 $ 0.3 $ 0.7 $ 3.3 $ 0.9 $ 2.1 $ 0.7
Music $ 121.6 $ 15.8 $ 25.3 $ 4.0 $ 18.1 $ 9.4 $ 0.3 $ 0.1 $ 3.1 $ 0.7 $ 6.1 $ 1.3 $ 1.4 $ 1.2 $ 1.6 $ 4.5 $ 0.7 $ 0.5 $ 9.2 $ - $ 2.1 $ 0.2 $ - $ 16.0
Non- Profit $ 71.3 $ 7.1 $ 5.9 $ 0.7 $ 5.4 $ 1.6 $ 2.2 $ 4.7 $ 1.9 $ 0.4 $ 1.4 $ 8.6 $ 7.5 $ 0.6 $ 1.2 $ 8.4 $ 3.6 $ 5.2 $ - $ 0.0 $ 1.2 $ 0.8 $ 0.0 $ 2.9
Sports $ 1,349.9 $ 203.1 $ 355.7 $ 10.3 $ 0.3 $ 36.2 $ 5.4 $ 2.9 $ 23.0 $ 4.3 $ 9.2 $ 342.2 $ 27.6 $ 8.2 $ 115.7 $ 84.1 $ 53.2 $ 13.7 $ 3.4 $ 37.3 $ 5.3 $ 4.8 $ 0.0 $ 3.9
Corporate/Brand $ 1,697.1 $ 201.1 $ 324.3 $ 153.9 $ 227.9 $ 73.1 $ 64.0 $ 39.5 $ 89.3 $ 15.3 $ 7.6 $ 44.4 $ 13.8 $ 11.0 $ 97.2 $ 55.5 $ 56.3 $ 20.0 $ 7.3 $ 74.2 $ 57.2 $ 11.1 $ 6.2 $ 47.0
Publishing $ 186.9 $ 3.7 $ 14.9 $ 1.2 $ 6.8 $ 3.2 $ 2.9 $ 85.5 $ 6.1 $ 1.2 $ 1.8 $ 2.2 $ 1.0 $ 6.5 $ 1.3 $ 5.0 $ 4.3 $ 2.6 $ 0.0 $ 3.7 $ 19.4 $ 10.4 $ 0.1 $ 3.2
TOTAL WW $ 8,290 $ 1,153 $ 1,607 $ 253 $ 359 $ 339 $ 277 $ 294 $ 186 $ 180 $ 182 $ 801 $ 218 $ 208 $ 348 $ 1,074 $ 270 $ 115 $ 33 $ 119 $ 126 $ 35 $ 24 $ 90

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/ apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Tools/ Hardware Services Pet Products Other

Art 100% 19.7% 7.7% 0.0% 1.3% 0.0% 0.0% 14.7% 6.6% 0.6% 0.1% 0.1% 15.2% 5.7% 0.0% 11.8% 15.1% 0.2% 0.2% 0.4% 0.5% 0.0% 0.0% 0.0%
Celebrity 100% 14.2% 16.6% 0.7% 7.8% 2.3% 15.3% 12.5% 5.4% 2.5% 0.0% 2.5% 0.0% 3.9% 1.0% 0.7% 9.5% 0.3% 0.2% 0.2% 1.1% 1.8% 0.9% 0.8%
Entertain/Characters 100% 7.6% 13.8% 2.3% 2.7% 2.5% 2.1% 2.3% 0.8% 3.6% 4.9% 11.0% 4.5% 5.1% 2.1% 27.1% 3.1% 2.2% 0.4% 0.1% 0.7% 0.1% 0.4% 0.5%
Collegiate 100% 14.5% 25.1% 0.3% 0.0% 1.3% 0.0% 2.5% 3.3% 9.0% 0.0% 12.8% 1.1% 0.0% 11.0% 8.5% 6.4% 0.0% 0.0% 0.1% 3.7% 0.1% 0.2% 0.1%
Fashion 100% 35.2% 29.4% 0.8% 0.2% 11.6% 10.1% 4.2% 0.9% 0.8% 0.1% 0.7% 0.3% 0.6% 2.4% 1.5% 0.3% 0.2% 0.0% 0.1% 0.3% 0.1% 0.2% 0.1%
Music 100% 13.0% 20.8% 3.3% 14.9% 7.7% 0.3% 0.1% 2.5% 0.6% 5.1% 1.1% 1.1% 1.0% 1.4% 3.7% 0.6% 0.4% 7.6% 0.0% 1.7% 0.2% 0.0% 13.1%
Non- Profit 100% 9.9% 8.3% 1.0% 7.6% 2.2% 3.0% 6.6% 2.7% 0.5% 2.0% 12.1% 10.6% 0.8% 1.7% 11.7% 5.0% 7.3% 0.0% 0.0% 1.7% 1.1% 0.0% 4.1%
Sports 100% 15.0% 26.3% 0.8% 0.0% 2.7% 0.4% 0.2% 1.7% 0.3% 0.7% 25.4% 2.0% 0.6% 8.6% 6.2% 3.9% 1.0% 0.2% 2.8% 0.4% 0.4% 0.0% 0.3%
Corporate/Brand 100% 11.9% 19.1% 9.1% 13.4% 4.3% 3.8% 2.3% 5.3% 0.9% 0.4% 2.6% 0.8% 0.6% 5.7% 3.3% 3.3% 1.2% 0.4% 4.4% 3.4% 0.7% 0.4% 2.8%
Publishing 100% 2.0% 8.0% 0.6% 3.6% 1.7% 1.5% 45.8% 3.3% 0.6% 1.0% 1.2% 0.6% 3.5% 0.7% 2.7% 2.3% 1.4% 0.0% 2.0% 10.4% 5.6% 0.0% 1.7%
TOTAL WW 100% 13.9% 19.4% 3.0% 4.3% 4.1% 3.3% 3.5% 2.2% 2.2% 2.2% 9.7% 2.6% 2.5% 4.2% 13.0% 3.3% 1.4% 0.4% 1.4% 1.5% 0.4% 0.3% 1.1%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/ apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Tools/ Hardware Services Pet Products Other
Art 1.3% 1.8% 0.5% 0.0% 0.4% 0.0% 0.0% 5.3% 3.7% 0.4% 0.0% 0.0% 7.4% 2.9% 0.0% 1.2% 5.9% 0.2% 0.6% 0.4% 0.4% 0.0% 0.2% 0.0%
Celebrity 1.8% 1.9% 1.6% 0.4% 3.3% 1.0% 8.4% 6.4% 4.4% 2.1% 0.0% 0.5% 0.0% 2.8% 0.4% 0.1% 5.3% 0.4% 0.7% 0.2% 1.3% 7.6% 5.4% 1.3%
Entertain/Characters 38.2% 20.9% 27.2% 28.4% 23.7% 23.3% 24.0% 24.7% 14.2% 63.9% 84.9% 43.5% 66.0% 77.7% 19.1% 80.0% 36.1% 61.2% 37.1% 1.7% 18.4% 11.7% 56.0% 16.4%
Collegiate 4.0% 4.2% 5.2% 0.5% 0.0% 1.3% 0.0% 2.8% 6.0% 16.5% 0.0% 5.3% 1.6% 0.0% 10.5% 2.6% 7.9% 0.1% 0.0% 0.2% 9.8% 0.6% 2.9% 0.2%
Fashion 13.4% 33.9% 20.3% 3.5% 0.6% 38.0% 40.5% 15.7% 5.6% 5.0% 0.7% 1.0% 1.4% 3.3% 7.7% 1.5% 1.1% 1.6% 1.0% 0.6% 2.6% 2.5% 9.0% 0.8%
Music 1.5% 1.4% 1.6% 1.6% 5.0% 2.8% 0.1% 0.0% 1.7% 0.4% 3.4% 0.2% 0.6% 0.6% 0.5% 0.4% 0.3% 0.4% 28.0% 0.0% 1.7% 0.7% 0.0% 17.7%

Revenue & Royalty Tables – Top 10 Countries

Non- Profit 0.9% 0.6% 0.4% 0.3% 1.5% 0.5% 0.8% 1.6% 1.0% 0.2% 0.8% 1.1% 3.5% 0.3% 0.3% 0.8% 1.3% 4.5% 0.0% 0.0% 0.9% 2.2% 0.1% 3.3%
Sports 16.3% 17.6% 22.1% 4.1% 0.1% 10.7% 2.0% 1.0% 12.3% 2.4% 5.1% 42.7% 12.7% 3.9% 33.2% 7.8% 19.7% 11.9% 10.2% 31.4% 4.2% 13.7% 0.0% 4.3%
Corporate/Brand 20.5% 17.4% 20.2% 60.9% 63.4% 21.6% 23.1% 13.4% 47.9% 8.5% 4.2% 5.5% 6.4% 5.3% 27.9% 5.2% 20.8% 17.4% 22.3% 62.4% 45.3% 31.5% 26.0% 52.3%
Publishing 2.3% 0.3% 0.9% 0.5% 1.9% 0.9% 1.0% 29.1% 3.3% 0.6% 1.0% 0.3% 0.5% 3.1% 0.4% 0.5% 1.6% 2.3% 0.1% 3.1% 15.3% 29.5% 0.4% 3.6%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

46 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
U N I T E D K I N G D O M R E TA I L
United Kingdom

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 239.9 $ 78.7 $ 42.2 $ 0.0 $ 0.1 $ 2.0 $ 0.4 $ 16.3 $ 13.5 $ 2.4 $ 0.0 $ 0.2 $ 19.2 $ 22.2 $ 0.0 $ 3.9 $ 24.7 $ 1.5 $ 1.1 $ 1.5 $ 2.2 $ 1.1 $ 0.1 $ 6.8
Celebrity $ 173.5 $ 20.0 $ 65.8 $ 0.0 $ 4.3 $ 10.3 $ 19.0 $ 6.9 $ 2.9 $ 2.1 $ 0.0 $ 1.6 $ 0.2 $ 0.5 $ 4.6 $ 4.0 $ 23.2 $ 3.4 $ 0.6 $ 0.4 $ - $ 1.1 $ 1.7 $ 0.9
Entertain/Characters $ 9,782.4 $ 667.0 $ 1,153.9 $ 157.8 $ 428.4 $ 177.9 $ 280.4 $ 231.2 $ 135.6 $ 294.6 $ 409.2 $ 944.1 $ 492.6 $ 671.9 $ 114.1 $ 2,500.7 $ 419.9 $ 527.7 $ 69.6 $ 2.5 $ 1.7 $ 23.3 $ 34.5 $ 43.8
Collegiate $ 218.4 $ 17.7 $ 65.7 $ 3.8 $ 0.1 $ 1.6 $ 0.0 $ 3.5 $ 4.6 $ 11.0 $ 0.0 $ 48.1 $ 1.3 $ 0.0 $ 23.0 $ 22.4 $ 9.4 $ 0.1 $ 0.0 $ 0.1 $ 4.8 $ 0.7 $ 0.4 $ 0.1
Fashion $ 1,269.9 $ 365.8 $ 322.3 $ 7.4 $ 24.2 $ 77.0 $ 244.6 $ 49.0 $ 4.6 $ 13.5 $ 0.6 $ 3.4 $ 25.3 $ 5.1 $ 23.3 $ 7.2 $ 51.4 $ 11.2 $ 12.5 $ 16.0 $ 0.1 $ 0.5 $ 4.9 $ 0.0
Music $ 69.0 $ 4.7 $ 14.4 $ 1.2 $ 2.5 $ 0.9 $ 0.5 $ 0.1 $ 0.0 $ 1.6 $ 11.6 $ 2.1 $ 2.2 $ 2.3 $ 2.9 $ 7.8 $ 2.6 $ 1.3 $ 2.8 $ - $ 0.0 $ 0.7 $ - $ 6.9
Non- Profit $ 2.7 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.7 $ - $ - $ - $ - $ 0.7 $ 1.3 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 1,509.4 $ 96.1 $ 815.8 $ 19.5 $ 0.0 $ 44.6 $ 4.1 $ 14.4 $ 14.2 $ 5.4 $ 53.6 $ 83.7 $ 11.1 $ 35.3 $ 126.8 $ 34.8 $ 94.4 $ 16.9 $ 27.3 $ 2.4 $ 0.9 $ 1.3 $ 0.0 $ 6.7
Corporate/Brand $ 1,466.5 $ 167.9 $ 236.8 $ 287.3 $ 160.0 $ 43.1 $ 34.6 $ 32.7 $ 33.1 $ 25.5 $ 0.6 $ 12.7 $ 33.2 $ 50.3 $ 36.6 $ 57.5 $ 64.0 $ 45.7 $ 11.5 $ 49.5 $ 21.2 $ 32.7 $ 1.0 $ 28.9
Publishing $ 409.4 $ 117.5 $ 24.7 $ 2.3 $ 16.6 $ 4.0 $ 19.8 $ 23.3 $ 23.4 $ 2.1 $ 4.3 $ 0.4 $ 26.5 $ 47.2 $ 1.2 $ 57.5 $ 28.6 $ 3.2 $ 0.6 $ 2.7 $ 2.0 $ 0.0 $ - $ 1.5
TOTAL WW $ 15,141 $ 1,535 $ 2,741 $ 479 $ 636 $ 361 $ 603 $ 377 $ 232 $ 359 $ 480 $ 1,096 $ 612 $ 835 $ 333 $ 2,697 $ 718 $ 611 $ 126 $ 75 $ 33 $ 61 $ 43 $ 96

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 32.8% 17.6% 0.0% 0.0% 0.8% 0.2% 6.8% 5.6% 1.0% 0.0% 0.1% 8.0% 9.3% 0.0% 1.6% 10.3% 0.6% 0.4% 0.6% 0.9% 0.4% 0.1% 2.8%
Celebrity 100% 11.5% 37.9% 0.0% 2.5% 5.9% 11.0% 4.0% 1.7% 1.2% 0.0% 0.9% 0.1% 0.3% 2.7% 2.3% 13.4% 1.9% 0.3% 0.2% 0.0% 0.6% 1.0% 0.5%
Entertain/Characters 100% 6.8% 11.8% 1.6% 4.4% 1.8% 2.9% 2.4% 1.4% 3.0% 4.2% 9.7% 5.0% 6.9% 1.2% 25.6% 4.3% 5.4% 0.7% 0.0% 0.0% 0.2% 0.4% 0.4%
Collegiate 100% 8.1% 30.1% 1.8% 0.0% 0.8% 0.0% 1.6% 2.1% 5.0% 0.0% 22.0% 0.6% 0.0% 10.5% 10.3% 4.3% 0.0% 0.0% 0.0% 2.2% 0.3% 0.2% 0.0%
Fashion 100% 28.8% 25.4% 0.6% 1.9% 6.1% 19.3% 3.9% 0.4% 1.1% 0.0% 0.3% 2.0% 0.4% 1.8% 0.6% 4.1% 0.9% 1.0% 1.3% 0.0% 0.0% 0.4% 0.0%
Music 100% 6.8% 20.8% 1.7% 3.6% 1.2% 0.7% 0.2% 0.0% 2.3% 16.8% 3.0% 3.2% 3.3% 4.2% 11.3% 3.8% 1.8% 4.1% 0.0% 0.0% 1.0% 0.0% 10.0%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 25.0% 50.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 6.4% 54.0% 1.3% 0.0% 3.0% 0.3% 1.0% 0.9% 0.4% 3.6% 5.5% 0.7% 2.3% 8.4% 2.3% 6.3% 1.1% 1.8% 0.2% 0.1% 0.1% 0.0% 0.4%
Corporate/Brand 100% 11.4% 16.1% 19.6% 10.9% 2.9% 2.4% 2.2% 2.3% 1.7% 0.0% 0.9% 2.3% 3.4% 2.5% 3.9% 4.4% 3.1% 0.8% 3.4% 1.4% 2.2% 0.1% 2.0%
Publishing 100% 28.7% 6.0% 0.6% 4.1% 1.0% 4.8% 5.7% 5.7% 0.5% 1.1% 0.1% 6.5% 11.5% 0.3% 14.1% 7.0% 0.8% 0.1% 0.6% 0.5% 0.0% 0.0% 0.4%
TOTAL WW 100% 10.1% 18.1% 3.2% 4.2% 2.4% 4.0% 2.5% 1.5% 2.4% 3.2% 7.2% 4.0% 5.5% 2.2% 17.8% 4.7% 4.0% 0.8% 0.5% 0.2% 0.4% 0.3% 0.6%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 1.6% 5.1% 1.5% 0.0% 0.0% 0.5% 0.1% 4.3% 5.8% 0.7% 0.0% 0.0% 3.1% 2.7% 0.0% 0.1% 3.4% 0.2% 0.8% 1.9% 6.6% 1.8% 0.3% 7.1%
Celebrity 1.1% 1.3% 2.4% 0.0% 0.7% 2.8% 3.1% 1.8% 1.2% 0.6% 0.0% 0.1% 0.0% 0.1% 1.4% 0.1% 3.2% 0.5% 0.5% 0.5% 0.0% 1.8% 4.0% 1.0%
Entertain/Characters 64.6% 43.4% 42.1% 32.9% 67.3% 49.2% 46.5% 61.2% 58.5% 82.1% 85.3% 86.1% 80.5% 80.5% 34.2% 92.7% 58.5% 86.4% 55.2% 3.4% 5.3% 37.9% 80.9% 45.8%
Collegiate 1.4% 1.2% 2.4% 0.8% 0.0% 0.5% 0.0% 0.9% 2.0% 3.1% 0.0% 4.4% 0.2% 0.0% 6.9% 0.8% 1.3% 0.0% 0.0% 0.1% 14.4% 1.2% 0.9% 0.1%
Fashion 8.4% 23.8% 11.8% 1.5% 3.8% 21.3% 40.5% 13.0% 2.0% 3.8% 0.1% 0.3% 4.1% 0.6% 7.0% 0.3% 7.2% 1.8% 9.9% 21.4% 0.3% 0.8% 11.5% 0.0%
Music 0.5% 0.3% 0.5% 0.2% 0.4% 0.2% 0.1% 0.0% 0.0% 0.4% 2.4% 0.2% 0.4% 0.3% 0.9% 0.3% 0.4% 0.2% 2.2% 0.0% 0.1% 1.1% 0.0% 7.2%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 10.0% 6.3% 29.8% 4.1% 0.0% 12.3% 0.7% 3.8% 6.1% 1.5% 11.2% 7.6% 1.8% 4.2% 38.1% 1.3% 13.1% 2.8% 21.7% 3.2% 2.8% 2.1% 0.0% 7.0%
Corporate/Brand 9.7% 10.9% 8.6% 59.9% 25.2% 11.9% 5.7% 8.7% 14.3% 7.1% 0.1% 1.2% 5.4% 6.0% 11.0% 2.1% 8.9% 7.5% 9.1% 66.0% 64.4% 53.3% 2.4% 30.2%
Publishing 2.7% 7.7% 0.9% 0.5% 2.6% 1.1% 3.3% 6.2% 10.1% 0.6% 0.9% 0.0% 4.3% 5.7% 0.4% 2.1% 4.0% 0.5% 0.4% 3.5% 6.2% 0.0% 0.0% 1.5%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

47 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
U N I T E D K I N G D O M R OYA LT Y
United Kingdom

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 13.1 $ 4.5 $ 2.6 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.7 $ 0.6 $ 0.1 $ 0.0 $ 0.0 $ 1.0 $ 1.2 $ 0.0 $ 0.2 $ 1.1 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.4
Celebrity $ 10.1 $ 1.2 $ 4.2 $ 0.0 $ 0.2 $ 0.6 $ 1.1 $ 0.4 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 1.1 $ 0.2 $ 0.0 $ 0.0 $ - $ 0.1 $ 0.1 $ 0.1
Entertain/Characters $ 571.6 $ 39.8 $ 71.3 $ 8.3 $ 16.5 $ 11.1 $ 16.7 $ 11.8 $ 5.4 $ 18.4 $ 20.6 $ 64.7 $ 30.7 $ 38.1 $ 6.9 $ 158.8 $ 21.4 $ 22.3 $ 2.5 $ 0.1 $ 0.1 $ 1.3 $ 2.1 $ 2.6
Collegiate $ 13.1 $ 1.0 $ 4.1 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.2 $ 0.2 $ 0.6 $ 0.0 $ 3.2 $ 0.1 $ 0.0 $ 1.2 $ 1.3 $ 0.5 $ 0.0 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 0.0
Fashion $ 69.9 $ 20.1 $ 19.5 $ 0.3 $ 0.9 $ 4.1 $ 13.4 $ 2.5 $ 0.2 $ 0.8 $ 0.0 $ 0.2 $ 1.6 $ 0.2 $ 1.2 $ 0.4 $ 2.5 $ 0.5 $ 0.4 $ 0.9 $ 0.0 $ 0.0 $ 0.3 $ 0.0
Music $ 4.1 $ 0.3 $ 1.1 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.6 $ 0.1 $ 0.1 $ 0.1 $ 0.2 $ 0.5 $ 0.2 $ 0.1 $ 0.1 $ - $ 0.0 $ 0.0 $ - $ 0.4
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 93.7 $ 6.0 $ 52.5 $ 0.9 $ 0.0 $ 2.5 $ 0.3 $ 0.6 $ 0.8 $ 0.3 $ 3.1 $ 5.9 $ 0.8 $ 2.3 $ 7.3 $ 2.6 $ 5.0 $ 1.1 $ 1.0 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.4
Corporate/Brand $ 73.4 $ 9.4 $ 14.4 $ 11.3 $ 6.9 $ 2.3 $ 2.0 $ 1.6 $ 1.9 $ 1.4 $ 0.0 $ 0.7 $ 2.0 $ 3.5 $ 1.8 $ 2.9 $ 2.7 $ 2.2 $ 0.3 $ 2.0 $ 1.0 $ 1.6 $ 0.0 $ 1.5
Publishing $ 19.0 $ 5.9 $ 1.3 $ 0.1 $ 0.6 $ 0.2 $ 0.9 $ 0.9 $ 1.0 $ 0.1 $ 0.2 $ 0.0 $ 1.3 $ 2.1 $ 0.1 $ 2.9 $ 1.1 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ - $ 0.1
TOTAL WW $ 868 $ 88 $ 171 $ 21 $ 25 $ 21 $ 34 $ 19 $ 10 $ 22 $ 25 $ 75 $ 38 $ 48 $ 19 $ 170 $ 36 $ 27 $ 4 $ 3 $ 2 $ 3 $ 3 $ 5

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 34.5% 20.0% 0.0% 0.0% 0.9% 0.2% 5.4% 4.6% 1.1% 0.0% 0.1% 7.8% 9.5% 0.0% 1.9% 8.7% 0.6% 0.3% 0.6% 0.7% 0.4% 0.1% 2.8%
Celebrity 100% 12.0% 41.6% 0.0% 1.8% 5.8% 11.3% 3.7% 1.4% 1.2% 0.0% 1.0% 0.1% 0.4% 2.4% 2.4% 11.0% 1.6% 0.2% 0.2% 0.0% 0.5% 0.9% 0.5%
Entertain/Characters 100% 7.0% 12.5% 1.5% 2.9% 1.9% 2.9% 2.1% 0.9% 3.2% 3.6% 11.3% 5.4% 6.7% 1.2% 27.8% 3.7% 3.9% 0.4% 0.0% 0.0% 0.2% 0.4% 0.4%
Collegiate 100% 7.9% 31.4% 1.4% 0.0% 0.7% 0.0% 1.4% 1.8% 4.9% 0.0% 24.2% 0.6% 0.0% 9.5% 10.3% 3.5% 0.0% 0.0% 0.0% 2.0% 0.3% 0.2% 0.0%
Fashion 100% 28.7% 27.9% 0.4% 1.3% 5.8% 19.1% 3.6% 0.3% 1.1% 0.0% 0.2% 2.2% 0.3% 1.7% 0.6% 3.6% 0.8% 0.6% 1.3% 0.0% 0.0% 0.4% 0.0%
Music 100% 7.6% 25.8% 1.7% 2.9% 1.2% 0.7% 0.2% 0.0% 2.2% 13.9% 3.6% 3.2% 3.1% 3.8% 11.6% 3.8% 1.6% 2.6% 0.0% 0.0% 1.0% 0.0% 9.5%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 23.2% 51.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 6.4% 56.0% 1.0% 0.0% 2.7% 0.3% 0.7% 0.8% 0.4% 3.3% 6.3% 0.8% 2.4% 7.8% 2.7% 5.4% 1.2% 1.0% 0.2% 0.1% 0.1% 0.0% 0.4%
Corporate/Brand 100% 12.8% 19.6% 15.3% 9.4% 3.1% 2.7% 2.2% 2.6% 1.9% 0.0% 1.0% 2.7% 4.8% 2.5% 4.0% 3.7% 3.1% 0.4% 2.8% 1.4% 2.2% 0.1% 2.1%
Publishing 100% 30.9% 7.0% 0.3% 3.2% 0.8% 4.8% 5.0% 5.0% 0.5% 0.9% 0.1% 6.8% 11.0% 0.3% 15.2% 5.9% 0.8% 0.1% 0.6% 0.5% 0.0% 0.0% 0.4%
TOTAL WW 100% 10.2% 19.7% 2.4% 2.9% 2.4% 4.0% 2.2% 1.2% 2.5% 2.8% 8.6% 4.3% 5.5% 2.2% 19.6% 4.1% 3.1% 0.5% 0.4% 0.2% 0.4% 0.3% 0.6%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 1.5% 5.1% 1.5% 0.0% 0.0% 0.5% 0.1% 3.8% 5.9% 0.6% 0.0% 0.0% 2.7% 2.6% 0.0% 0.1% 3.2% 0.3% 0.8% 2.3% 5.3% 1.7% 0.3% 6.9%
Celebrity 1.2% 1.4% 2.5% 0.0% 0.7% 2.8% 3.3% 2.0% 1.4% 0.6% 0.0% 0.1% 0.0% 0.1% 1.3% 0.1% 3.1% 0.6% 0.4% 0.6% 0.0% 1.8% 3.7% 1.0%

Revenue & Royalty Tables – Top 10 Countries

Entertain/Characters 65.8% 45.1% 41.7% 39.4% 65.4% 52.8% 48.6% 63.0% 52.7% 83.7% 84.1% 86.3% 81.8% 80.0% 36.5% 93.5% 60.1% 83.6% 57.5% 4.1% 6.7% 41.0% 82.9% 48.1%
Collegiate 1.5% 1.2% 2.4% 0.8% 0.0% 0.4% 0.0% 0.9% 2.3% 2.9% 0.0% 4.2% 0.2% 0.0% 6.6% 0.8% 1.3% 0.0% 0.0% 0.1% 16.1% 1.2% 0.8% 0.1%
Fashion 8.1% 22.8% 11.4% 1.2% 3.7% 19.4% 38.8% 13.4% 2.2% 3.6% 0.1% 0.2% 4.2% 0.5% 6.2% 0.2% 7.1% 2.0% 9.3% 25.9% 0.3% 0.8% 10.8% 0.0%
Music 0.5% 0.4% 0.6% 0.3% 0.5% 0.2% 0.1% 0.0% 0.0% 0.4% 2.3% 0.2% 0.4% 0.3% 0.8% 0.3% 0.4% 0.3% 2.5% 0.0% 0.1% 1.3% 0.0% 7.3%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 10.8% 6.8% 30.7% 4.4% 0.0% 12.1% 0.8% 3.4% 7.6% 1.5% 12.7% 7.9% 2.0% 4.8% 38.7% 1.5% 14.1% 4.3% 22.7% 4.3% 3.2% 2.1% 0.0% 7.0%
Corporate/Brand 8.5% 10.6% 8.4% 53.5% 27.3% 10.9% 5.7% 8.5% 18.5% 6.2% 0.1% 1.0% 5.2% 7.4% 9.6% 1.7% 7.5% 8.4% 6.5% 59.4% 62.8% 50.1% 1.6% 28.3%
Publishing 2.2% 6.7% 0.8% 0.2% 2.4% 0.8% 2.7% 5.0% 9.4% 0.4% 0.7% 0.0% 3.4% 4.4% 0.3% 1.7% 3.1% 0.5% 0.4% 3.3% 5.5% 0.0% 0.0% 1.3%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

48 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
J A PA N R E TA I L
Japan

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Art $ 92.3 $ 31.4 $ 16.6 $ 0.0 $ 0.0 $ 0.6 $ 0.1 $ 13.6 $ 11.1 $ 0.0 $ 0.0 $ 0.1 $ 6.4 $ 0.0 $ 0.0 $ 1.7 $ 7.2 $ 0.4 $ 0.3 $ 0.4 $ 2.2 $ 0.0 $ 0.0 $ 0.2
Celebrity $ 89.8 $ 8.5 $ 46.5 $ 0.0 $ 0.7 $ 6.5 $ 4.1 $ 1.6 $ 0.5 $ 0.7 $ 0.0 $ 1.0 $ 0.1 $ 0.0 $ 4.1 $ 3.0 $ 8.8 $ 1.3 $ 0.3 $ 0.2 $ - $ - $ 0.9 $ 0.6
Entertain/Characters $ 11,153.5 $ 809.7 $ 1,119.9 $ 114.1 $ 320.3 $ 173.9 $ 175.2 $ 458.3 $ 58.3 $ 451.2 $ 323.8 $ 1,869.2 $ 400.5 $ 1,083.5 $ 77.6 $ 2,825.6 $ 217.1 $ 582.2 $ 31.5 $ 2.4 $ 1.3 $ 12.0 $ 35.2 $ 10.6
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 1,060.9 $ 256.1 $ 286.1 $ 12.7 $ 31.1 $ 33.0 $ 177.6 $ 80.6 $ 7.2 $ 1.6 $ 0.8 $ 4.2 $ 28.6 $ 1.4 $ 25.7 $ 7.8 $ 53.8 $ 11.9 $ 14.5 $ 18.5 $ 0.6 $ 0.6 $ 6.1 $ 0.2
Music $ 129.1 $ 7.2 $ 14.8 $ 0.0 $ 0.3 $ 2.4 $ 1.2 $ 0.3 $ 0.0 $ 3.0 $ 31.1 $ 4.3 $ 4.8 $ 4.1 $ 9.1 $ 21.8 $ 0.9 $ 1.6 $ 0.9 $ - $ 0.1 $ 0.2 $ - $ 20.9
Non- Profit $ 0.6 $ - $ 0.1 $ - $ 0.0 $ - $ - $ - $ - $ 0.1 $ - $ - $ - $ - $ 0.1 $ 0.1 $ 0.1 $ - $ - $ - $ 0.0 $ - $ - $ 0.1
Sports $ 124.3 $ 28.8 $ 25.5 $ 3.3 $ - $ 12.8 $ 0.5 $ 1.2 $ 4.4 $ 4.1 $ 0.5 $ 5.6 $ 5.0 $ 1.8 $ 12.3 $ 6.6 $ 3.8 $ 3.4 $ 2.0 $ - $ - $ 0.7 $ - $ 1.9
Corporate/Brand $ 1,451.8 $ 161.5 $ 248.7 $ 80.9 $ 128.4 $ 146.9 $ 55.3 $ 31.5 $ 6.6 $ 18.7 $ 2.2 $ 148.8 $ 7.9 $ 1.6 $ 78.1 $ 48.3 $ 141.2 $ 9.1 $ 1.9 $ 63.0 $ 42.1 $ 25.2 $ 0.1 $ 3.8
Publishing $ 261.6 $ 67.5 $ 17.6 $ 1.2 $ 2.0 $ 2.4 $ 12.9 $ 16.9 $ 13.2 $ 1.4 $ 3.7 $ 2.9 $ 11.4 $ 12.3 $ 9.9 $ 60.2 $ 22.5 $ 0.1 $ 0.0 $ 1.9 $ 1.4 $ 0.0 $ - $ 0.4
TOTAL WW $ 14,364 $ 1,371 $ 1,776 $ 212 $ 483 $ 379 $ 427 $ 604 $ 101 $ 481 $ 362 $ 2,036 $ 465 $ 1,105 $ 217 $ 2,975 $ 455 $ 610 $ 51 $ 86 $ 48 $ 39 $ 42 $ 39

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Art 100% 34.1% 18.0% 0.0% 0.0% 0.7% 0.1% 14.7% 12.0% 0.0% 0.0% 0.1% 7.0% 0.0% 0.0% 1.8% 7.8% 0.5% 0.3% 0.4% 2.3% 0.0% 0.0% 0.2%
Celebrity 100% 9.5% 51.8% 0.0% 0.8% 7.3% 4.6% 1.8% 0.5% 0.7% 0.0% 1.1% 0.1% 0.0% 4.6% 3.3% 9.9% 1.5% 0.4% 0.2% 0.0% 0.0% 1.1% 0.7%
Entertain/Characters 100% 7.3% 10.0% 1.0% 2.9% 1.6% 1.6% 4.1% 0.5% 4.0% 2.9% 16.8% 3.6% 9.7% 0.7% 25.3% 1.9% 5.2% 0.3% 0.0% 0.0% 0.1% 0.3% 0.1%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 24.1% 27.0% 1.2% 2.9% 3.1% 16.7% 7.6% 0.7% 0.2% 0.1% 0.4% 2.7% 0.1% 2.4% 0.7% 5.1% 1.1% 1.4% 1.7% 0.1% 0.1% 0.6% 0.0%
Music 100% 5.6% 11.4% 0.0% 0.3% 1.9% 0.9% 0.3% 0.0% 2.3% 24.1% 3.3% 3.7% 3.2% 7.1% 16.9% 0.7% 1.2% 0.7% 0.0% 0.1% 0.2% 0.0% 16.2%
Non- Profit 100% 0.0% 21.4% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 12.5% 0.0% 0.0% 0.0% 0.0% 17.6% 20.9% 9.2% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 12.2%
Sports 100% 23.2% 20.5% 2.7% 0.0% 10.3% 0.4% 0.9% 3.5% 3.3% 0.4% 4.5% 4.1% 1.4% 9.9% 5.3% 3.1% 2.8% 1.6% 0.0% 0.0% 0.6% 0.0% 1.5%
Corporate/Brand 100% 11.1% 17.1% 5.6% 8.8% 10.1% 3.8% 2.2% 0.5% 1.3% 0.2% 10.3% 0.5% 0.1% 5.4% 3.3% 9.7% 0.6% 0.1% 4.3% 2.9% 1.7% 0.0% 0.3%
Publishing 100% 25.8% 6.7% 0.5% 0.8% 0.9% 4.9% 6.5% 5.1% 0.5% 1.4% 1.1% 4.3% 4.7% 3.8% 23.0% 8.6% 0.0% 0.0% 0.7% 0.5% 0.0% 0.0% 0.1%
TOTAL WW 100% 9.5% 12.4% 1.5% 3.4% 2.6% 3.0% 4.2% 0.7% 3.3% 2.5% 14.2% 3.2% 7.7% 1.5% 20.7% 3.2% 4.2% 0.4% 0.6% 0.3% 0.3% 0.3% 0.3%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Lawn/ Garden/
Accessories Food and Health and Software/ Video Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment
Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 0.6% 2.3% 0.9% 0.0% 0.0% 0.2% 0.0% 2.3% 10.9% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.1% 1.6% 0.1% 0.5% 0.4% 4.5% 0.1% 0.1% 0.4%
Celebrity 0.6% 0.6% 2.6% 0.0% 0.2% 1.7% 1.0% 0.3% 0.5% 0.1% 0.0% 0.0% 0.0% 0.0% 1.9% 0.1% 1.9% 0.2% 0.6% 0.2% 0.0% 0.0% 2.2% 1.7%
Entertain/Characters 77.6% 59.1% 63.1% 53.7% 66.3% 45.9% 41.0% 75.9% 57.6% 93.8% 89.4% 91.8% 86.2% 98.1% 35.8% 95.0% 47.7% 95.4% 61.2% 2.8% 2.7% 31.1% 83.1% 27.5%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 7.4% 18.7% 16.1% 6.0% 6.4% 8.7% 41.6% 13.3% 7.1% 0.3% 0.2% 0.2% 6.2% 0.1% 11.9% 0.3% 11.8% 2.0% 28.1% 21.4% 1.3% 1.6% 14.4% 0.5%
Music 0.9% 0.5% 0.8% 0.0% 0.1% 0.6% 0.3% 0.1% 0.0% 0.6% 8.6% 0.2% 1.0% 0.4% 4.2% 0.7% 0.2% 0.3% 1.8% 0.0% 0.2% 0.6% 0.0% 54.0%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Sports 0.9% 2.1% 1.4% 1.6% 0.0% 3.4% 0.1% 0.2% 4.3% 0.9% 0.1% 0.3% 1.1% 0.2% 5.7% 0.2% 0.8% 0.6% 3.9% 0.0% 0.0% 1.8% 0.0% 4.9%
Corporate/Brand 10.1% 11.8% 14.0% 38.1% 26.6% 38.8% 13.0% 5.2% 6.5% 3.9% 0.6% 7.3% 1.7% 0.1% 36.0% 1.6% 31.0% 1.5% 3.8% 72.9% 88.3% 64.9% 0.2% 9.7%
Publishing 1.8% 4.9% 1.0% 0.6% 0.4% 0.6% 3.0% 2.8% 13.1% 0.3% 1.0% 0.1% 2.4% 1.1% 4.6% 2.0% 4.9% 0.0% 0.0% 2.1% 3.0% 0.0% 0.0% 0.9%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

49 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
J A PA N R OYA LT Y
Japan

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Video Themed Tools/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Hardware Services Pet Products Other

Art $ 4.5 $ 1.6 $ 0.9 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.6 $ 0.5 $ 0.0 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.0 $ 0.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0
Celebrity $ 5.3 $ 0.5 $ 3.0 $ 0.0 $ 0.0 $ 0.4 $ 0.3 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 0.4 $ 0.1 $ 0.0 $ 0.0 $ - $ - $ 0.1 $ 0.0
Entertain/Characters $ 697.6 $ 52.0 $ 71.8 $ 6.0 $ 12.9 $ 11.1 $ 10.9 $ 24.3 $ 2.3 $ 28.8 $ 18.0 $ 129.8 $ 26.8 $ 64.9 $ 4.9 $ 186.7 $ 12.4 $ 29.2 $ 1.1 $ 0.1 $ 0.1 $ 0.7 $ 2.2 $ 0.6
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 60.4 $ 14.7 $ 18.4 $ 0.5 $ 1.2 $ 1.9 $ 10.2 $ 4.2 $ 0.3 $ 0.1 $ 0.0 $ 0.2 $ 1.8 $ 0.1 $ 1.3 $ 0.4 $ 2.7 $ 0.6 $ 0.5 $ 1.0 $ 0.0 $ 0.0 $ 0.3 $ 0.0
Music $ 7.2 $ 0.4 $ 1.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.2 $ 1.5 $ 0.3 $ 0.3 $ 0.2 $ 0.5 $ 1.3 $ 0.0 $ 0.1 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 1.1
Non- Profit $ 0.0 $ - $ 0.0 $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ 0.0 $ - $ - $ - $ 0.0 $ - $ - $ 0.0
Sports $ 7.1 $ 1.6 $ 1.6 $ 0.2 $ - $ 0.7 $ 0.0 $ 0.0 $ 0.2 $ 0.3 $ 0.0 $ 0.4 $ 0.3 $ 0.1 $ 0.7 $ 0.4 $ 0.2 $ 0.2 $ 0.1 $ - $ - $ 0.0 $ - $ 0.1
Corporate/Brand $ 70.9 $ 8.8 $ 14.6 $ 3.3 $ 4.5 $ 7.1 $ 3.1 $ 1.4 $ 0.3 $ 1.1 $ 0.1 $ 7.4 $ 0.5 $ 0.1 $ 4.1 $ 2.6 $ 5.8 $ 0.4 $ 0.1 $ 2.8 $ 1.7 $ 1.0 $ 0.0 $ 0.2
Publishing $ 12.4 $ 3.4 $ 1.0 $ 0.0 $ 0.1 $ 0.1 $ 0.6 $ 0.7 $ 0.5 $ 0.1 $ 0.2 $ 0.2 $ 0.6 $ 0.6 $ 0.4 $ 3.0 $ 0.9 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ - $ 0.0
TOTAL WW $ 865 $ 83 $ 112 $ 10 $ 19 $ 21 $ 25 $ 31 $ 4 $ 30 $ 20 $ 138 $ 31 $ 66 $ 12 $ 195 $ 23 $ 31 $ 2 $ 4 $ 2 $ 2 $ 3 $ 2

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Video Themed Tools/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Hardware Services Pet Products Other

Art 100% 36.5% 20.8% 0.0% 0.0% 0.8% 0.1% 12.6% 10.6% 0.0% 0.0% 0.1% 6.3% 0.0% 0.0% 2.3% 6.5% 0.5% 0.2% 0.4% 1.8% 0.0% 0.0% 0.2%
Celebrity 100% 9.7% 55.5% 0.0% 0.6% 6.9% 4.7% 1.7% 0.4% 0.7% 0.0% 1.2% 0.1% 0.1% 4.0% 3.3% 7.9% 1.2% 0.2% 0.2% 0.0% 0.0% 1.0% 0.7%
Entertain/Characters 100% 7.5% 10.3% 0.9% 1.8% 1.6% 1.6% 3.5% 0.3% 4.1% 2.6% 18.6% 3.8% 9.3% 0.7% 26.8% 1.8% 4.2% 0.2% 0.0% 0.0% 0.1% 0.3% 0.1%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 24.4% 30.5% 0.8% 2.0% 3.1% 16.9% 7.0% 0.6% 0.2% 0.0% 0.3% 2.9% 0.1% 2.1% 0.7% 4.4% 1.0% 0.8% 1.7% 0.1% 0.1% 0.6% 0.0%
Music 100% 5.9% 13.2% 0.0% 0.2% 1.9% 1.0% 0.2% 0.0% 2.4% 20.9% 3.9% 4.0% 3.2% 6.8% 18.4% 0.6% 1.0% 0.4% 0.0% 0.1% 0.2% 0.0% 15.7%
Non- Profit 100% 0.0% 28.6% 0.0% 2.5% 0.0% 0.0% 0.0% 0.0% 8.8% 0.0% 0.0% 0.0% 0.0% 17.6% 15.1% 9.5% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 14.2%
Sports 100% 22.3% 22.0% 2.3% 0.0% 9.9% 0.3% 0.6% 3.4% 3.7% 0.4% 5.4% 4.5% 1.5% 9.3% 5.7% 2.9% 2.6% 1.0% 0.0% 0.0% 0.5% 0.0% 1.7%
Corporate/Brand 100% 12.4% 20.6% 4.6% 6.3% 10.0% 4.4% 2.0% 0.4% 1.5% 0.1% 10.4% 0.7% 0.2% 5.8% 3.6% 8.3% 0.6% 0.1% 4.0% 2.5% 1.4% 0.0% 0.3%
Publishing 100% 27.3% 7.8% 0.2% 0.6% 0.8% 4.8% 5.7% 4.4% 0.6% 1.2% 1.3% 4.6% 4.5% 3.3% 24.6% 7.2% 0.0% 0.0% 0.6% 0.5% 0.0% 0.0% 0.1%
TOTAL WW 100% 9.6% 13.0% 1.1% 2.2% 2.5% 2.9% 3.6% 0.5% 3.5% 2.3% 16.0% 3.5% 7.6% 1.4% 22.5% 2.6% 3.5% 0.2% 0.5% 0.2% 0.2% 0.3% 0.3%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Video Themed Tools/
Property Total Fashion Apparel CE Beverage Footwear Beauty Home Décor Housewares Infant Music/ Video games/apps Paper Products Publishing Sporting Goods Toys Gifts Entertainment Gaming Auto Parts Hardware Services Pet Products Other

Art 0.5% 2.0% 0.8% 0.0% 0.0% 0.2% 0.0% 1.8% 11.3% 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% 0.1% 1.3% 0.1% 0.5% 0.5% 4.1% 0.1% 0.1% 0.4%
Celebrity

Revenue & Royalty Tables – Top 10 Countries

0.6% 0.6% 2.6% 0.0% 0.2% 1.7% 1.0% 0.3% 0.5% 0.1% 0.0% 0.0% 0.0% 0.0% 1.8% 0.1% 1.9% 0.2% 0.6% 0.3% 0.0% 0.0% 2.0% 1.6%
Entertain/Characters 80.6% 62.7% 64.0% 60.3% 69.1% 52.0% 43.3% 77.5% 53.9% 94.4% 90.8% 93.9% 87.9% 98.4% 40.9% 95.9% 54.4% 95.6% 62.5% 3.2% 4.1% 39.4% 84.8% 29.2%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 7.0% 17.7% 16.4% 4.9% 6.3% 8.7% 40.5% 13.5% 8.2% 0.3% 0.1% 0.1% 5.8% 0.1% 10.6% 0.2% 11.7% 1.9% 27.1% 25.0% 1.5% 1.7% 12.9% 0.4%
Music 0.8% 0.5% 0.9% 0.0% 0.1% 0.6% 0.3% 0.1% 0.0% 0.6% 7.6% 0.2% 0.9% 0.3% 4.1% 0.7% 0.2% 0.2% 1.8% 0.0% 0.3% 0.7% 0.0% 52.4%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.2%
Sports 0.8% 1.9% 1.4% 1.6% 0.0% 3.3% 0.1% 0.1% 5.7% 0.9% 0.1% 0.3% 1.0% 0.2% 5.5% 0.2% 0.9% 0.6% 4.3% 0.0% 0.0% 2.0% 0.0% 5.6%
Corporate/Brand 8.2% 10.5% 13.0% 32.9% 23.9% 33.0% 12.4% 4.5% 7.4% 3.5% 0.5% 5.3% 1.5% 0.2% 33.7% 1.3% 25.7% 1.4% 3.2% 69.1% 86.8% 56.1% 0.2% 9.3%
Publishing 1.4% 4.1% 0.9% 0.3% 0.4% 0.4% 2.4% 2.2% 12.9% 0.2% 0.8% 0.1% 1.9% 0.8% 3.4% 1.6% 3.9% 0.0% 0.0% 1.9% 3.2% 0.0% 0.0% 0.8%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

50 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
G E R M A N Y R E TA I L
Germany

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 22.2 $ 1.9 $ 7.0 $ 0.0 $ 0.1 $ 0.2 $ 0.5 $ 0.8 $ 0.4 $ 1.9 $ 0.0 $ 0.3 $ 0.6 $ 0.2 $ 0.0 $ 4.6 $ 0.5 $ 2.2 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.5
Celebrity $ 182.8 $ 10.5 $ 90.4 $ 0.0 $ 2.7 $ 18.9 $ 14.8 $ 4.5 $ 1.7 $ 1.7 $ 0.0 $ 2.9 $ 0.3 $ 0.3 $ 5.9 $ 4.7 $ 14.1 $ 4.9 $ 0.7 $ 0.4 $ - $ - $ 1.9 $ 1.4
Entertain/Characters $ 6,666.3 $ 307.9 $ 699.0 $ 234.5 $ 370.4 $ 172.7 $ 205.9 $ 260.5 $ 165.4 $ 345.9 $ 324.7 $ 831.1 $ 392.1 $ 354.5 $ 169.7 $ 1,190.3 $ 246.8 $ 246.0 $ 30.9 $ 4.7 $ 2.0 $ 73.8 $ 24.5 $ 13.2
Collegiate $ 129.0 $ 10.5 $ 38.8 $ 2.3 $ 0.0 $ 1.0 $ 0.0 $ 2.1 $ 2.7 $ 6.5 $ 0.0 $ 28.4 $ 0.8 $ 0.0 $ 13.6 $ 13.2 $ 5.5 $ 0.0 $ 0.0 $ 0.0 $ 2.8 $ 0.4 $ 0.2 $ 0.0
Fashion $ 911.8 $ 206.2 $ 344.7 $ 13.0 $ 10.0 $ 87.2 $ 103.9 $ 40.5 $ 5.4 $ 11.6 $ 1.5 $ 8.0 $ 5.8 $ 5.8 $ 27.9 $ 11.3 $ 19.8 $ 6.8 $ 0.1 $ - $ 0.3 $ 0.9 $ 1.3 $ 0.0
Music $ 64.6 $ 3.7 $ 14.7 $ 1.2 $ 2.5 $ 0.9 $ 0.4 $ 0.1 $ 0.0 $ 0.9 $ 12.4 $ 2.2 $ 2.1 $ 1.3 $ 2.2 $ 6.0 $ 2.6 $ 1.2 $ 2.6 $ - $ 0.0 $ 0.7 $ - $ 6.9
Non- Profit $ 0.3 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.1 $ - $ - $ - $ - $ 0.1 $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 1,861.7 $ 246.9 $ 410.5 $ 15.4 $ 19.8 $ 47.8 $ 5.3 $ 4.0 $ 15.3 $ 8.6 $ 199.1 $ 181.9 $ 16.2 $ 109.6 $ 309.2 $ 27.9 $ 184.6 $ 18.8 $ 1.8 $ 12.5 $ 4.0 $ 5.3 $ 0.0 $ 17.0
Corporate/Brand $ 1,756.1 $ 173.6 $ 343.1 $ 273.5 $ 143.7 $ 107.0 $ 49.4 $ 39.5 $ 43.5 $ 20.0 $ 2.6 $ 25.2 $ 23.9 $ 54.3 $ 55.3 $ 37.4 $ 70.6 $ 40.2 $ 13.4 $ 118.0 $ 21.8 $ 63.0 $ 2.6 $ 34.5
Publishing $ 257.4 $ 48.3 $ 11.5 $ 1.8 $ 11.5 $ 3.5 $ 8.6 $ 3.4 $ 15.9 $ 2.1 $ 5.9 $ 5.8 $ 26.7 $ 20.5 $ 19.8 $ 59.2 $ 10.2 $ 0.8 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ - $ 1.6
TOTAL WW $ 11,852 $ 1,009 $ 1,960 $ 542 $ 561 $ 439 $ 389 $ 355 $ 250 $ 399 $ 546 $ 1,086 $ 468 $ 546 $ 604 $ 1,355 $ 555 $ 321 $ 50 $ 136 $ 31 $ 144 $ 31 $ 75

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 8.7% 31.6% 0.1% 0.4% 0.7% 2.5% 3.6% 1.6% 8.7% 0.1% 1.6% 2.7% 0.8% 0.0% 20.7% 2.3% 9.9% 0.5% 0.6% 0.1% 0.4% 0.1% 2.4%
Celebrity 100% 5.7% 49.4% 0.0% 1.5% 10.3% 8.1% 2.5% 0.9% 0.9% 0.0% 1.6% 0.2% 0.1% 3.2% 2.6% 7.7% 2.7% 0.4% 0.2% 0.0% 0.0% 1.1% 0.8%
Entertain/Characters 100% 4.6% 10.5% 3.5% 5.6% 2.6% 3.1% 3.9% 2.5% 5.2% 4.9% 12.5% 5.9% 5.3% 2.5% 17.9% 3.7% 3.7% 0.5% 0.1% 0.0% 1.1% 0.4% 0.2%
Collegiate 100% 8.1% 30.1% 1.8% 0.0% 0.8% 0.0% 1.6% 2.1% 5.0% 0.0% 22.0% 0.6% 0.0% 10.5% 10.3% 4.3% 0.0% 0.0% 0.0% 2.2% 0.3% 0.2% 0.0%
Fashion 100% 22.6% 37.8% 1.4% 1.1% 9.6% 11.4% 4.4% 0.6% 1.3% 0.2% 0.9% 0.6% 0.6% 3.1% 1.2% 2.2% 0.7% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0%
Music 100% 5.7% 22.7% 1.8% 3.8% 1.5% 0.6% 0.2% 0.0% 1.5% 19.2% 3.4% 3.2% 2.1% 3.4% 9.4% 4.0% 1.9% 4.1% 0.0% 0.0% 1.0% 0.0% 10.6%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 32.6% 0.0% 0.0% 0.0% 0.0% 30.4% 37.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 13.3% 22.0% 0.8% 1.1% 2.6% 0.3% 0.2% 0.8% 0.5% 10.7% 9.8% 0.9% 5.9% 16.6% 1.5% 9.9% 1.0% 0.1% 0.7% 0.2% 0.3% 0.0% 0.9%
Corporate/Brand 100% 9.9% 19.5% 15.6% 8.2% 6.1% 2.8% 2.3% 2.5% 1.1% 0.1% 1.4% 1.4% 3.1% 3.1% 2.1% 4.0% 2.3% 0.8% 6.7% 1.2% 3.6% 0.1% 2.0%
Publishing 100% 18.8% 4.5% 0.7% 4.5% 1.4% 3.4% 1.3% 6.2% 0.8% 2.3% 2.3% 10.4% 8.0% 7.7% 23.0% 3.9% 0.3% 0.0% 0.1% 0.0% 0.0% 0.0% 0.6%
TOTAL WW 100% 8.5% 16.5% 4.6% 4.7% 3.7% 3.3% 3.0% 2.1% 3.4% 4.6% 9.2% 4.0% 4.6% 5.1% 11.4% 4.7% 2.7% 0.4% 1.1% 0.3% 1.2% 0.3% 0.6%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 0.2% 0.2% 0.4% 0.0% 0.0% 0.0% 0.1% 0.2% 0.1% 0.5% 0.0% 0.0% 0.1% 0.0% 0.0% 0.3% 0.1% 0.7% 0.2% 0.1% 0.1% 0.1% 0.0% 0.7%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 1.5% 1.0% 4.6% 0.0% 0.5% 4.3% 3.8% 1.3% 0.7% 0.4% 0.0% 0.3% 0.1% 0.0% 1.0% 0.3% 2.5% 1.5% 1.3% 0.3% 0.0% 0.0% 6.3% 1.9%
Entertain/Characters 56.2% 30.5% 35.7% 43.3% 66.1% 39.3% 53.0% 73.3% 66.1% 86.6% 59.4% 76.5% 83.7% 64.9% 28.1% 87.9% 44.5% 76.6% 62.1% 3.5% 6.6% 51.2% 80.0% 17.6%
Collegiate 1.1% 1.0% 2.0% 0.4% 0.0% 0.2% 0.0% 0.6% 1.1% 1.6% 0.0% 2.6% 0.2% 0.0% 2.3% 1.0% 1.0% 0.0% 0.0% 0.0% 9.1% 0.3% 0.7% 0.1%
Fashion 7.7% 20.4% 17.6% 2.4% 1.8% 19.9% 26.7% 11.4% 2.2% 2.9% 0.3% 0.7% 1.2% 1.1% 4.6% 0.8% 3.6% 2.1% 0.3% 0.0% 0.8% 0.6% 4.4% 0.0%
Music 0.5% 0.4% 0.7% 0.2% 0.4% 0.2% 0.1% 0.0% 0.0% 0.2% 2.3% 0.2% 0.4% 0.2% 0.4% 0.4% 0.5% 0.4% 5.3% 0.0% 0.1% 0.5% 0.0% 9.1%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 15.7% 24.5% 20.9% 2.8% 3.5% 10.9% 1.4% 1.1% 6.1% 2.2% 36.5% 16.8% 3.5% 20.1% 51.2% 2.1% 33.3% 5.8% 3.7% 9.2% 13.0% 3.7% 0.0% 22.7%
Corporate/Brand 14.8% 17.2% 17.5% 50.5% 25.6% 24.4% 12.7% 11.1% 17.4% 5.0% 0.5% 2.3% 5.1% 9.9% 9.2% 2.8% 12.7% 12.5% 26.9% 86.8% 70.3% 43.7% 8.5% 45.9%
Publishing 2.2% 4.8% 0.6% 0.3% 2.0% 0.8% 2.2% 1.0% 6.3% 0.5% 1.1% 0.5% 5.7% 3.7% 3.3% 4.4% 1.8% 0.3% 0.1% 0.1% 0.0% 0.0% 0.0% 2.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

51 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
G E R M A N Y R OYA LT Y
Germany

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware
Property
Art $ 1.3 $ 0.1 $ 0.5 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Celebrity $ 10.9 $ 0.6 $ 5.8 $ 0.0 $ 0.1 $ 1.1 $ 0.9 $ 0.3 $ 0.1 $ 0.1 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.3 $ 0.3 $ 0.7 $ 0.2 $ 0.0 $ 0.0 $ - $ - $ 0.1 $ 0.1
Entertain/Characters $ 397.0 $ 19.6 $ 44.4 $ 12.2 $ 14.5 $ 11.1 $ 12.5 $ 13.4 $ 6.9 $ 21.9 $ 17.3 $ 57.1 $ 25.4 $ 20.8 $ 10.7 $ 77.3 $ 13.3 $ 10.8 $ 1.2 $ 0.3 $ 0.1 $ 4.0 $ 1.5 $ 0.8
Collegiate $ 7.7 $ 0.6 $ 2.4 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.4 $ 0.0 $ 1.9 $ 0.0 $ 0.0 $ 0.7 $ 0.8 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0
Fashion $ 50.0 $ 11.1 $ 20.5 $ 0.5 $ 0.4 $ 4.5 $ 5.6 $ 2.1 $ 0.3 $ 0.7 $ 0.1 $ 0.4 $ 0.4 $ 0.3 $ 1.4 $ 0.6 $ 1.0 $ 0.3 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.1 $ 0.0
Music $ 3.9 $ 0.3 $ 1.1 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.6 $ 0.2 $ 0.1 $ 0.1 $ 0.1 $ 0.4 $ 0.2 $ 0.1 $ 0.1 $ - $ 0.0 $ 0.0 $ - $ 0.4
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 108.7 $ 14.1 $ 25.7 $ 0.7 $ 0.8 $ 2.7 $ 0.3 $ 0.2 $ 0.8 $ 0.5 $ 11.3 $ 12.3 $ 1.1 $ 6.8 $ 16.6 $ 1.9 $ 9.5 $ 1.1 $ 0.1 $ 0.8 $ 0.2 $ 0.3 $ 0.0 $ 1.0
Corporate/Brand $ 89.4 $ 9.7 $ 21.0 $ 11.9 $ 5.7 $ 5.5 $ 2.8 $ 1.9 $ 2.2 $ 1.1 $ 0.1 $ 1.3 $ 1.5 $ 3.9 $ 2.9 $ 1.9 $ 2.9 $ 2.0 $ 0.3 $ 5.0 $ 0.9 $ 3.0 $ 0.1 $ 1.8
Publishing $ 12.2 $ 2.4 $ 0.7 $ 0.0 $ 0.4 $ 0.1 $ 0.4 $ 0.2 $ 0.6 $ 0.1 $ 0.2 $ 0.3 $ 1.3 $ 0.9 $ 0.8 $ 3.0 $ 0.4 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.1
TOTAL WW $ 681 $ 59 $ 122 $ 26 $ 22 $ 25 $ 23 $ 18 $ 11 $ 25 $ 30 $ 74 $ 30 $ 33 $ 34 $ 87 $ 28 $ 15 $ 2 $ 6 $ 1 $ 7 $ 2 $ 4

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware
Property
Art 100% 8.8% 34.1% 0.1% 0.3% 0.6% 2.4% 2.9% 1.4% 8.5% 0.0% 1.7% 2.6% 0.7% 0.0% 21.7% 1.8% 8.8% 0.2% 0.6% 0.1% 0.3% 0.0% 2.2%
Celebrity 100% 5.8% 53.1% 0.0% 1.1% 9.8% 8.2% 2.3% 0.8% 0.9% 0.0% 1.7% 0.2% 0.2% 2.8% 2.6% 6.2% 2.1% 0.2% 0.2% 0.0% 0.0% 1.0% 0.7%
Entertain/Characters 100% 4.9% 11.2% 3.1% 3.6% 2.8% 3.2% 3.4% 1.7% 5.5% 4.4% 14.4% 6.4% 5.2% 2.7% 19.5% 3.4% 2.7% 0.3% 0.1% 0.0% 1.0% 0.4% 0.2%
Collegiate 100% 7.9% 31.4% 1.4% 0.0% 0.7% 0.0% 1.4% 1.8% 4.9% 0.0% 24.2% 0.6% 0.0% 9.5% 10.3% 3.5% 0.0% 0.0% 0.0% 2.0% 0.3% 0.2% 0.0%
Fashion 100% 22.2% 41.0% 0.9% 0.8% 9.1% 11.1% 4.1% 0.5% 1.3% 0.1% 0.7% 0.7% 0.5% 2.7% 1.2% 1.9% 0.6% 0.0% 0.0% 0.0% 0.1% 0.2% 0.0%
Music 100% 6.5% 28.0% 1.8% 3.1% 1.4% 0.6% 0.2% 0.0% 1.4% 15.8% 4.0% 3.2% 1.9% 3.1% 9.6% 4.0% 1.7% 2.6% 0.0% 0.0% 1.1% 0.0% 10.1%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 32.9% 0.0% 0.0% 0.0% 0.0% 28.5% 38.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 13.0% 23.6% 0.7% 0.7% 2.4% 0.3% 0.1% 0.8% 0.5% 10.4% 11.3% 1.0% 6.3% 15.3% 1.7% 8.7% 1.0% 0.1% 0.7% 0.2% 0.3% 0.0% 0.9%
Corporate/Brand 100% 10.8% 23.5% 13.3% 6.4% 6.1% 3.1% 2.1% 2.5% 1.3% 0.1% 1.5% 1.7% 4.3% 3.2% 2.2% 3.3% 2.2% 0.4% 5.6% 1.0% 3.3% 0.1% 2.0%
Publishing 100% 19.8% 5.5% 0.3% 3.4% 1.2% 3.2% 1.4% 5.3% 0.9% 2.0% 2.6% 10.8% 7.7% 6.8% 24.8% 3.4% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
TOTAL WW 100% 8.6% 17.9% 3.8% 3.2% 3.7% 3.3% 2.7% 1.6% 3.7% 4.3% 10.8% 4.4% 4.8% 4.9% 12.7% 4.1% 2.1% 0.3% 0.9% 0.2% 1.1% 0.3% 0.6%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware
Property
Art 0.2% 0.2% 0.4% 0.0% 0.0% 0.0% 0.1% 0.2% 0.2% 0.5% 0.0% 0.0% 0.1% 0.0% 0.0% 0.3% 0.1% 0.8% 0.2% 0.1% 0.1% 0.1% 0.0% 0.7%
Celebrity 1.6% 1.1% 4.7% 0.0% 0.5% 4.3% 4.0% 1.4% 0.8% 0.4% 0.0% 0.3% 0.1% 0.1% 0.9% 0.3% 2.4% 1.6% 1.2% 0.4% 0.0% 0.0% 5.9% 1.9%

Revenue & Royalty Tables – Top 10 Countries

Entertain/Characters 58.3% 33.5% 36.4% 47.9% 65.9% 44.2% 55.6% 74.2% 62.0% 87.5% 58.4% 77.5% 84.9% 63.4% 31.8% 89.4% 47.2% 73.7% 68.9% 4.3% 9.4% 54.4% 83.8% 18.9%
Collegiate 1.1% 1.0% 2.0% 0.4% 0.0% 0.2% 0.0% 0.6% 1.3% 1.5% 0.0% 2.5% 0.2% 0.0% 2.2% 0.9% 1.0% 0.0% 0.0% 0.0% 11.2% 0.3% 0.7% 0.1%
Fashion 7.3% 19.0% 16.8% 1.8% 1.7% 18.1% 24.7% 11.4% 2.4% 2.7% 0.2% 0.5% 1.2% 0.8% 4.1% 0.7% 3.4% 2.2% 0.3% 0.0% 1.0% 0.6% 4.2% 0.0%
Music 0.6% 0.4% 0.9% 0.3% 0.5% 0.2% 0.1% 0.0% 0.0% 0.2% 2.1% 0.2% 0.4% 0.2% 0.4% 0.4% 0.5% 0.4% 5.8% 0.0% 0.1% 0.6% 0.0% 9.5%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 16.0% 24.2% 21.1% 2.8% 3.5% 10.6% 1.3% 0.8% 7.6% 2.1% 38.2% 16.7% 3.5% 20.9% 49.7% 2.2% 33.5% 7.5% 3.8% 12.7% 16.1% 3.8% 0.0% 23.5%
Corporate/Brand 13.1% 16.5% 17.2% 46.7% 25.9% 21.8% 12.4% 10.5% 20.0% 4.6% 0.4% 1.8% 5.2% 11.8% 8.5% 2.3% 10.4% 13.4% 19.7% 82.4% 62.0% 40.3% 5.4% 43.6%
Publishing 1.8% 4.1% 0.6% 0.2% 1.9% 0.6% 1.8% 0.9% 5.8% 0.4% 0.8% 0.4% 4.4% 2.9% 2.5% 3.5% 1.5% 0.3% 0.1% 0.1% 0.0% 0.0% 0.0% 1.9%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

52 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
H O N G KO N G / C H I N A R E TA I L
Hong Kong and China

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 184.3 $ 25.1 $ 35.2 $ 15.0 $ 20.8 $ 8.8 $ 12.9 $ 14.0 $ 6.1 $ 1.7 $ 0.0 $ 0.1 $ 5.0 $ 0.9 $ 0.0 $ 22.4 $ 10.4 $ 1.1 $ 1.0 $ 1.4 $ 0.6 $ 0.2 $ 0.1 $ 1.4
Celebrity $ 164.2 $ 45.6 $ 51.7 $ 0.0 $ 3.5 $ 9.4 $ 13.2 $ 1.6 $ 0.3 $ 1.5 $ 0.0 $ 1.1 $ 0.1 $ 0.6 $ 3.4 $ 7.2 $ 12.1 $ 2.8 $ 0.6 $ 0.4 $ - $ 1.7 $ 1.7 $ 5.7
Entertain/Character $ 5,440.1 $ 614.1 $ 509.5 $ 107.4 $ 266.4 $ 126.8 $ 245.7 $ 149.6 $ 63.8 $ 168.0 $ 73.4 $ 416.5 $ 107.4 $ 307.0 $ 95.9 $ 1,614.9 $ 211.4 $ 244.5 $ 23.2 $ 2.4 $ 1.9 $ 12.4 $ 17.2 $ 60.8
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 2,088.9 $ 944.5 $ 486.3 $ 8.3 $ 13.1 $ 187.2 $ 345.4 $ 37.7 $ 1.5 $ 2.3 $ 0.5 $ 2.5 $ 2.4 $ 6.4 $ 20.0 $ 11.0 $ 14.8 $ 2.4 $ 0.0 $ - $ 1.1 $ 1.2 $ 0.2 $ 0.1
Music $ 45.6 $ 6.0 $ 3.2 $ 0.0 $ 0.1 $ 0.6 $ 0.5 $ 0.1 $ 0.0 $ 0.8 $ 4.0 $ 0.6 $ 0.6 $ 1.6 $ 3.4 $ 8.6 $ 0.3 $ 0.3 $ 0.1 $ - $ 0.0 $ 0.1 $ - $ 14.6
Non- Profit $ 6.3 $ 0.3 $ - $ - $ 0.3 $ - $ - $ 5.0 $ 0.2 $ 0.0 $ - $ - $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ - $ - $ - $ - $ 0.2 $ - $ - $ -
Sports $ 530.3 $ 11.0 $ 239.4 $ 24.2 $ - $ 11.7 $ 0.1 $ 3.4 $ 2.0 $ - $ 1.8 $ 135.4 $ 0.2 $ 1.5 $ 86.7 $ 0.6 $ 6.2 $ 1.3 $ - $ - $ - $ 4.5 $ - $ 0.2
Corporate/Brand $ 1,720.1 $ 246.7 $ 325.8 $ 182.6 $ 134.4 $ 100.7 $ 111.1 $ 24.0 $ 59.9 $ 25.3 $ 0.2 $ 14.5 $ 25.8 $ 7.5 $ 91.9 $ 57.1 $ 105.0 $ 27.2 $ 1.5 $ 56.7 $ 110.1 $ 6.4 $ 4.8 $ 0.7
Publishing $ 252.5 $ 81.9 $ 4.1 $ 0.3 $ 8.1 $ 1.3 $ 4.1 $ 50.2 $ 4.1 $ 1.0 $ 1.7 $ 2.9 $ 7.5 $ 12.8 $ 10.4 $ 40.5 $ 20.6 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ - $ 0.5
TOTAL WW $ 10,432 $ 1,975 $ 1,655 $ 338 $ 447 $ 446 $ 733 $ 285 $ 138 $ 201 $ 82 $ 574 $ 149 $ 339 $ 312 $ 1,762 $ 381 $ 280 $ 26 $ 61 $ 114 $ 27 $ 24 $ 84

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 13.6% 19.1% 8.2% 11.3% 4.8% 7.0% 7.6% 3.3% 0.9% 0.0% 0.1% 2.7% 0.5% 0.0% 12.2% 5.6% 0.6% 0.5% 0.7% 0.3% 0.1% 0.1% 0.7%
Celebrity 100% 27.8% 31.5% 0.0% 2.1% 5.7% 8.0% 0.9% 0.2% 0.9% 0.0% 0.6% 0.1% 0.4% 2.1% 4.4% 7.4% 1.7% 0.4% 0.2% 0.0% 1.1% 1.0% 3.5%
Entertain/Character 100% 11.3% 9.4% 2.0% 4.9% 2.3% 4.5% 2.7% 1.2% 3.1% 1.3% 7.7% 2.0% 5.6% 1.8% 29.7% 3.9% 4.5% 0.4% 0.0% 0.0% 0.2% 0.3% 1.1%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 45.2% 23.3% 0.4% 0.6% 9.0% 16.5% 1.8% 0.1% 0.1% 0.0% 0.1% 0.1% 0.3% 1.0% 0.5% 0.7% 0.1% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0%
Music 100% 13.2% 7.0% 0.0% 0.2% 1.4% 1.0% 0.1% 0.0% 1.7% 8.8% 1.2% 1.4% 3.6% 7.5% 18.8% 0.8% 0.7% 0.1% 0.0% 0.1% 0.2% 0.0% 32.1%
Non- Profit 100% 4.9% 0.0% 0.0% 4.9% 0.0% 0.0% 78.2% 3.9% 0.5% 0.0% 0.0% 2.0% 1.0% 0.6% 1.2% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 0.0%
Sports 100% 2.1% 45.1% 4.6% 0.0% 2.2% 0.0% 0.6% 0.4% 0.0% 0.3% 25.5% 0.0% 0.3% 16.3% 0.1% 1.2% 0.2% 0.0% 0.0% 0.0% 0.8% 0.0% 0.0%
Corporate/Brand 100% 14.3% 18.9% 10.6% 7.8% 5.9% 6.5% 1.4% 3.5% 1.5% 0.0% 0.8% 1.5% 0.4% 5.3% 3.3% 6.1% 1.6% 0.1% 3.3% 6.4% 0.4% 0.3% 0.0%
Publishing 100% 32.5% 1.6% 0.1% 3.2% 0.5% 1.6% 19.9% 1.6% 0.4% 0.7% 1.2% 3.0% 5.1% 4.1% 16.1% 8.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
TOTAL WW 100% 18.9% 15.9% 3.2% 4.3% 4.3% 7.0% 2.7% 1.3% 1.9% 0.8% 5.5% 1.4% 3.2% 3.0% 16.9% 3.7% 2.7% 0.3% 0.6% 1.1% 0.3% 0.2% 0.8%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 1.8% 1.3% 2.1% 4.5% 4.7% 2.0% 1.8% 4.9% 4.4% 0.8% 0.1% 0.0% 3.4% 0.3% 0.0% 1.3% 2.7% 0.4% 3.8% 2.2% 0.5% 0.8% 0.5% 1.6%
Celebrity 1.6% 2.3% 3.1% 0.0% 0.8% 2.1% 1.8% 0.5% 0.2% 0.8% 0.0% 0.2% 0.1% 0.2% 1.1% 0.4% 3.2% 1.0% 2.2% 0.6% 0.0% 6.5% 7.1% 6.8%
Entertain/Character 52.1% 31.1% 30.8% 31.8% 59.6% 28.4% 33.5% 52.4% 46.2% 83.7% 89.8% 72.6% 72.0% 90.7% 30.8% 91.6% 55.5% 87.4% 88.0% 4.0% 1.7% 46.6% 71.5% 72.3%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 20.0% 47.8% 29.4% 2.5% 2.9% 41.9% 47.1% 13.2% 1.1% 1.2% 0.6% 0.4% 1.6% 1.9% 6.4% 0.6% 3.9% 0.9% 0.0% 0.0% 1.0% 4.7% 0.7% 0.2%
Music 0.4% 0.3% 0.2% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.4% 4.9% 0.1% 0.4% 0.5% 1.1% 0.5% 0.1% 0.1% 0.2% 0.0% 0.0% 0.3% 0.0% 17.4%
Non- Profit 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 1.7% 0.2% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Sports 5.1% 0.6% 14.5% 7.2% 0.0% 2.6% 0.0% 1.2% 1.5% 0.0% 2.3% 23.6% 0.2% 0.5% 27.8% 0.0% 1.6% 0.5% 0.0% 0.0% 0.0% 16.8% 0.0% 0.3%
Corporate/Brand 16.5% 12.5% 19.7% 54.0% 30.1% 22.6% 15.2% 8.4% 43.5% 12.6% 0.2% 2.5% 17.3% 2.2% 29.5% 3.2% 27.6% 9.7% 5.8% 93.1% 96.5% 24.2% 20.2% 0.8%
Publishing 2.4% 4.1% 0.3% 0.1% 1.8% 0.3% 0.6% 17.6% 3.0% 0.5% 2.1% 0.5% 5.0% 3.8% 3.3% 2.3% 5.4% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.6%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

53 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
H O N G KO N G / C H I N A R OYA LT Y
Hong Kong and China

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 10.1 $ 1.5 $ 2.3 $ 0.7 $ 0.8 $ 0.5 $ 0.7 $ 0.7 $ 0.3 $ 0.1 $ 0.0 $ 0.0 $ 0.3 $ 0.1 $ 0.0 $ 1.4 $ 0.5 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1
Celebrity $ 9.7 $ 2.8 $ 3.3 $ 0.0 $ 0.1 $ 0.5 $ 0.8 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.2 $ 0.4 $ 0.6 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.1 $ 0.1 $ 0.3
Entertain/Characters $ 319.9 $ 38.6 $ 31.3 $ 5.0 $ 10.0 $ 7.8 $ 14.2 $ 6.9 $ 2.4 $ 10.4 $ 4.0 $ 27.9 $ 6.6 $ 17.1 $ 6.0 $ 103.3 $ 11.1 $ 10.4 $ 0.8 $ 0.1 $ 0.1 $ 0.7 $ 1.1 $ 3.9
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 113.8 $ 50.8 $ 28.7 $ 0.3 $ 0.5 $ 9.8 $ 18.5 $ 1.9 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.3 $ 1.0 $ 0.6 $ 0.7 $ 0.1 $ 0.0 $ - $ 0.1 $ 0.1 $ 0.0 $ 0.0
Music $ 2.6 $ 0.4 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.1 $ 0.2 $ 0.5 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.8
Non- Profit $ 0.2 $ 0.0 $ - $ - $ 0.0 $ - $ - $ 0.2 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ - $ - $ - $ 0.0 $ - $ - $ -
Sports $ 32.3 $ 0.6 $ 15.1 $ 1.1 $ - $ 0.7 $ 0.0 $ 0.1 $ 0.1 $ - $ 0.1 $ 9.0 $ 0.0 $ 0.1 $ 4.7 $ 0.0 $ 0.3 $ 0.1 $ - $ - $ - $ 0.2 $ - $ 0.0
Corporate/Brand $ 84.5 $ 14.2 $ 19.8 $ 6.8 $ 5.0 $ 5.2 $ 6.3 $ 1.1 $ 2.1 $ 1.5 $ 0.0 $ 0.7 $ 1.5 $ 0.5 $ 4.9 $ 2.9 $ 4.8 $ 1.3 $ 0.0 $ 2.0 $ 3.3 $ 0.3 $ 0.2 $ 0.0
Publishing $ 11.7 $ 4.1 $ 0.2 $ 0.0 $ 0.3 $ 0.1 $ 0.2 $ 2.1 $ 0.2 $ 0.0 $ 0.1 $ 0.2 $ 0.4 $ 0.6 $ 0.4 $ 2.1 $ 0.8 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 585 $ 113 $ 101 $ 14 $ 17 $ 25 $ 41 $ 13 $ 5 $ 12 $ 4 $ 38 $ 9 $ 19 $ 17 $ 111 $ 19 $ 12 $ 1 $ 2 $ 4 $ 1 $ 1 $ 5

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 14.7% 22.5% 6.9% 7.9% 5.0% 7.4% 6.8% 3.0% 1.0% 0.0% 0.1% 2.7% 0.5% 0.0% 14.0% 4.8% 0.6% 0.3% 0.7% 0.3% 0.1% 0.1% 0.7%
Celebrity 100% 28.5% 34.0% 0.0% 1.5% 5.5% 8.2% 0.9% 0.1% 0.9% 0.0% 0.7% 0.1% 0.4% 1.8% 4.5% 6.0% 1.3% 0.2% 0.2% 0.0% 0.9% 1.0% 3.2%
Entertain/Characters 100% 12.1% 9.8% 1.5% 3.1% 2.4% 4.4% 2.2% 0.8% 3.3% 1.2% 8.7% 2.1% 5.4% 1.9% 32.3% 3.5% 3.2% 0.3% 0.0% 0.0% 0.2% 0.3% 1.2%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 44.7% 25.3% 0.3% 0.4% 8.6% 16.2% 1.6% 0.1% 0.1% 0.0% 0.1% 0.1% 0.2% 0.9% 0.5% 0.6% 0.1% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0%
Music 100% 13.8% 8.0% 0.0% 0.1% 1.4% 1.0% 0.1% 0.0% 1.7% 7.6% 1.4% 1.5% 3.5% 7.2% 20.3% 0.7% 0.6% 0.1% 0.0% 0.1% 0.2% 0.0% 30.7%
Non- Profit 100% 5.6% 0.0% 0.0% 3.7% 0.0% 0.0% 78.0% 4.0% 0.5% 0.0% 0.0% 2.3% 1.1% 0.5% 1.1% 0.0% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 0.0%
Sports 100% 1.9% 46.6% 3.5% 0.0% 2.0% 0.0% 0.4% 0.3% 0.0% 0.3% 27.9% 0.0% 0.3% 14.5% 0.1% 1.0% 0.2% 0.0% 0.0% 0.0% 0.7% 0.0% 0.0%
Corporate/Brand 100% 16.8% 23.5% 8.0% 5.9% 6.2% 7.5% 1.3% 2.5% 1.8% 0.0% 0.8% 1.7% 0.6% 5.8% 3.5% 5.7% 1.6% 0.1% 2.3% 3.9% 0.3% 0.2% 0.0%
Publishing 100% 35.1% 2.1% 0.1% 2.5% 0.4% 1.6% 17.5% 1.4% 0.4% 0.6% 1.4% 3.2% 5.0% 3.7% 17.6% 7.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
TOTAL WW 100% 19.3% 17.3% 2.4% 2.9% 4.2% 7.0% 2.2% 0.9% 2.1% 0.7% 6.5% 1.5% 3.2% 3.0% 19.0% 3.2% 2.1% 0.2% 0.4% 0.6% 0.2% 0.2% 0.9%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 1.7% 1.3% 2.2% 5.0% 4.7% 2.0% 1.8% 5.3% 5.7% 0.8% 0.0% 0.0% 3.0% 0.3% 0.0% 1.3% 2.6% 0.5% 3.4% 3.3% 0.8% 0.8% 0.5% 1.4%
Celebrity 1.7% 2.4% 3.3% 0.0% 0.9% 2.2% 2.0% 0.7% 0.2% 0.7% 0.0% 0.2% 0.1% 0.2% 1.0% 0.4% 3.1% 1.1% 2.0% 0.9% 0.0% 6.4% 6.9% 6.0%
Entertain/Characters 54.7% 34.1% 31.0% 35.7% 59.8% 31.9% 34.9% 52.9% 46.7% 84.6% 90.9% 73.4% 74.0% 91.4% 34.6% 92.8% 58.9% 85.7% 89.5% 6.1% 3.5% 52.0% 79.5% 75.6%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 19.5% 45.0% 28.5% 2.3% 2.8% 39.7% 45.3% 14.4% 1.4% 1.1% 0.4% 0.3% 1.6% 1.5% 5.6% 0.5% 3.9% 1.0% 0.0% 0.0% 1.7% 4.6% 0.7% 0.1%
Music 0.4% 0.3% 0.2% 0.0% 0.0% 0.2% 0.1% 0.0% 0.0% 0.4% 4.5% 0.1% 0.4% 0.5% 1.1% 0.5% 0.1% 0.1% 0.2% 0.0% 0.0% 0.3% 0.0% 15.3%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.3% 0.2% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Sports 5.5% 0.6% 14.9% 8.1% 0.0% 2.7% 0.0% 1.1% 2.1% 0.0% 2.2% 23.7% 0.2% 0.5% 26.8% 0.0% 1.7% 0.6% 0.0% 0.0% 0.0% 16.9% 0.0% 0.3%
Corporate/Brand 14.4% 12.6% 19.6% 48.8% 29.9% 21.2% 15.5% 8.6% 40.4% 12.1% 0.2% 1.8% 16.4% 2.5% 28.3% 2.6% 25.4% 11.1% 5.0% 89.6% 93.7% 18.9% 12.5% 0.7%
Publishing 2.0% 3.6% 0.2% 0.1% 1.8% 0.2% 0.5% 15.8% 3.2% 0.4% 1.7% 0.4% 4.2% 3.1% 2.5% 1.9% 4.3% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.5%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

54 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
C A N A DA R E TA I L
Canada

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 70.7 $ 31.1 $ 5.0 $ 0.0 $ 11.0 $ 0.0 $ 0.3 $ 3.5 $ 2.5 $ 0.8 $ 0.0 $ 0.1 $ 3.9 $ 3.4 $ 0.0 $ 2.9 $ 3.9 $ 1.2 $ 0.3 $ 0.4 $ 0.1 $ 0.0 $ 0.0 $ 0.2
Celebrity $ 456.9 $ 49.0 $ 46.4 $ 2.3 $ 39.7 $ 6.8 $ 148.5 $ 35.0 $ 15.7 $ 7.4 $ 0.0 $ 6.5 $ 0.1 $ 25.5 $ 5.0 $ 3.0 $ 53.0 $ 2.6 $ 1.5 $ 1.0 $ - $ 2.8 $ 4.4 $ 0.7
Entertain/Characters $ 4,607.6 $ 342.6 $ 358.2 $ 101.8 $ 233.4 $ 61.9 $ 155.8 $ 92.0 $ 112.6 $ 134.3 $ 318.1 $ 352.8 $ 224.9 $ 385.3 $ 74.2 $ 1,000.2 $ 148.5 $ 374.6 $ 30.4 $ 3.0 $ 48.7 $ 13.7 $ 18.5 $ 22.2
Collegiate $ 240.9 $ 53.5 $ 30.5 $ 0.0 $ 0.2 $ 5.0 $ 0.1 $ 10.6 $ 14.0 $ 33.2 $ 0.1 $ 4.4 $ 3.8 $ 0.0 $ 16.6 $ 24.9 $ 28.4 $ 0.2 $ 0.0 $ 0.2 $ 14.4 $ - $ 0.5 $ 0.2
Fashion $ 254.5 $ 34.5 $ 76.3 $ 6.5 $ 8.4 $ 9.4 $ 26.0 $ 16.3 $ 8.1 $ 1.0 $ 0.7 $ 3.6 $ 4.0 $ 4.6 $ 22.4 $ 8.4 $ 14.8 $ 4.3 $ 0.0 $ - $ 1.1 $ 0.3 $ 3.7 $ 0.1
Music $ 428.0 $ 48.9 $ 69.5 $ 15.2 $ 84.1 $ 31.3 $ 1.0 $ 0.2 $ 10.6 $ 2.3 $ 23.2 $ 3.2 $ 4.0 $ 3.9 $ 5.9 $ 14.3 $ 0.6 $ 1.3 $ 48.7 $ - $ 6.6 $ 0.4 $ - $ 52.9
Non- Profit $ 0.5 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.1 $ - $ - $ - $ - $ 0.1 $ 0.2 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 542.6 $ 125.8 $ 112.3 $ 2.1 $ - $ 15.8 $ 3.8 $ 1.8 $ 20.4 $ 1.4 $ 1.4 $ 99.9 $ 20.0 $ 1.4 $ 35.1 $ 61.0 $ 15.9 $ 9.9 $ 2.8 $ 9.8 $ - $ 1.6 $ - $ 0.4
Corporate/Brand $ 1,974.8 $ 149.9 $ 264.9 $ 208.8 $ 237.9 $ 97.9 $ 56.5 $ 66.7 $ 226.9 $ 14.4 $ 3.8 $ 21.6 $ 14.2 $ 30.2 $ 75.2 $ 70.8 $ 72.6 $ 7.6 $ 21.7 $ 97.0 $ 135.0 $ 11.9 $ 14.0 $ 75.5
Publishing $ 56.8 $ 4.5 $ 8.8 $ 1.6 $ 0.1 $ 3.5 $ 4.8 $ 5.7 $ 3.1 $ 1.4 $ 1.9 $ 0.3 $ 0.0 $ 1.7 $ 0.0 $ 0.0 $ 1.8 $ 0.0 $ 0.0 $ 4.9 $ 10.6 $ 1.8 $ - $ 0.2
TOTAL WW $ 8,633 $ 840 $ 972 $ 338 $ 615 $ 232 $ 397 $ 232 $ 414 $ 196 $ 349 $ 492 $ 275 $ 456 $ 235 $ 1,186 $ 339 $ 402 $ 105 $ 116 $ 216 $ 32 $ 41 $ 152

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 44.0% 7.1% 0.0% 15.6% 0.0% 0.4% 4.9% 3.5% 1.1% 0.0% 0.2% 5.5% 4.8% 0.0% 4.1% 5.5% 1.7% 0.4% 0.5% 0.2% 0.0% 0.0% 0.3%
Celebrity 100% 10.7% 10.2% 0.5% 8.7% 1.5% 32.5% 7.7% 3.4% 1.6% 0.0% 1.4% 0.0% 5.6% 1.1% 0.7% 11.6% 0.6% 0.3% 0.2% 0.0% 0.6% 1.0% 0.2%
Entertain/Characters 100% 7.4% 7.8% 2.2% 5.1% 1.3% 3.4% 2.0% 2.4% 2.9% 6.9% 7.7% 4.9% 8.4% 1.6% 21.7% 3.2% 8.1% 0.7% 0.1% 1.1% 0.3% 0.4% 0.5%
Collegiate 100% 22.2% 12.7% 0.0% 0.1% 2.1% 0.1% 4.4% 5.8% 13.8% 0.0% 1.8% 1.6% 0.0% 6.9% 10.3% 11.8% 0.1% 0.0% 0.1% 6.0% 0.0% 0.2% 0.1%
Fashion 100% 13.5% 30.0% 2.6% 3.3% 3.7% 10.2% 6.4% 3.2% 0.4% 0.3% 1.4% 1.6% 1.8% 8.8% 3.3% 5.8% 1.7% 0.0% 0.0% 0.4% 0.1% 1.5% 0.0%
Music 100% 11.4% 16.2% 3.5% 19.7% 7.3% 0.2% 0.1% 2.5% 0.5% 5.4% 0.7% 0.9% 0.9% 1.4% 3.3% 0.1% 0.3% 11.4% 0.0% 1.5% 0.1% 0.0% 12.4%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 25.0% 50.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 23.2% 20.7% 0.4% 0.0% 2.9% 0.7% 0.3% 3.8% 0.3% 0.3% 18.4% 3.7% 0.3% 6.5% 11.2% 2.9% 1.8% 0.5% 1.8% 0.0% 0.3% 0.0% 0.1%
Corporate/Brand 100% 7.6% 13.4% 10.6% 12.0% 5.0% 2.9% 3.4% 11.5% 0.7% 0.2% 1.1% 0.7% 1.5% 3.8% 3.6% 3.7% 0.4% 1.1% 4.9% 6.8% 0.6% 0.7% 3.8%
Publishing 100% 7.9% 15.4% 2.9% 0.2% 6.2% 8.5% 10.0% 5.5% 2.5% 3.4% 0.6% 0.0% 2.9% 0.0% 0.0% 3.3% 0.1% 0.0% 8.6% 18.6% 3.2% 0.0% 0.3%
TOTAL WW 100% 9.7% 11.3% 3.9% 7.1% 2.7% 4.6% 2.7% 4.8% 2.3% 4.0% 5.7% 3.2% 5.3% 2.7% 13.7% 3.9% 4.7% 1.2% 1.3% 2.5% 0.4% 0.5% 1.8%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 0.8% 3.7% 0.5% 0.0% 1.8% 0.0% 0.1% 1.5% 0.6% 0.4% 0.0% 0.0% 1.4% 0.8% 0.0% 0.2% 1.1% 0.3% 0.3% 0.3% 0.1% 0.1% 0.1% 0.1%
Celebrity 5.3% 5.8% 4.8% 0.7% 6.5% 2.9% 37.4% 15.1% 3.8% 3.8% 0.0% 1.3% 0.0% 5.6% 2.1% 0.3% 15.6% 0.6% 1.5% 0.9% 0.0% 8.5% 10.8% 0.5%
Entertain/Characters 53.4% 40.8% 36.9% 30.1% 38.0% 26.7% 39.3% 39.7% 27.2% 68.4% 91.1% 71.6% 81.8% 84.5% 31.6% 84.3% 43.8% 93.3% 28.8% 2.5% 22.5% 42.1% 45.0% 14.6%
Collegiate 2.8% 6.4% 3.1% 0.0% 0.0% 2.1% 0.0% 4.6% 3.4% 16.9% 0.0% 0.9% 1.4% 0.0% 7.1% 2.1% 8.4% 0.1% 0.0% 0.2% 6.6% 0.0% 1.2% 0.2%
Fashion 2.9% 4.1% 7.9% 1.9% 1.4% 4.0% 6.5% 7.0% 1.9% 0.5% 0.2% 0.7% 1.5% 1.0% 9.6% 0.7% 4.4% 1.1% 0.0% 0.0% 0.5% 0.9% 9.0% 0.1%
Music 5.0% 5.8% 7.2% 4.5% 13.7% 13.5% 0.3% 0.1% 2.5% 1.2% 6.7% 0.6% 1.5% 0.8% 2.5% 1.2% 0.2% 0.3% 46.2% 0.0% 3.1% 1.1% 0.0% 34.7%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 6.3% 15.0% 11.6% 0.6% 0.0% 6.8% 1.0% 0.8% 4.9% 0.7% 0.4% 20.3% 7.3% 0.3% 14.9% 5.1% 4.7% 2.5% 2.6% 8.4% 0.0% 5.0% 0.0% 0.2%
Corporate/Brand 22.9% 17.9% 27.3% 61.7% 38.7% 42.3% 14.2% 28.8% 54.8% 7.3% 1.1% 4.4% 5.1% 6.6% 32.0% 6.0% 21.4% 1.9% 20.6% 83.5% 62.4% 36.8% 33.9% 49.5%
Publishing 0.7% 0.5% 0.9% 0.5% 0.0% 1.5% 1.2% 2.5% 0.8% 0.7% 0.5% 0.1% 0.0% 0.4% 0.0% 0.0% 0.5% 0.0% 0.0% 4.2% 4.9% 5.6% 0.0% 0.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

55 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
C A N A DA R OYA LT Y
Canada

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 3.9 $ 1.9 $ 0.3 $ 0.0 $ 0.4 $ 0.0 $ 0.0 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 0.0 $ 0.2 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Celebrity $ 25.9 $ 3.0 $ 3.0 $ 0.1 $ 1.6 $ 0.4 $ 8.9 $ 1.9 $ 0.8 $ 0.4 $ 0.0 $ 0.4 $ 0.0 $ 1.8 $ 0.3 $ 0.2 $ 2.5 $ 0.1 $ 0.0 $ 0.1 $ - $ 0.1 $ 0.2 $ 0.0
Entertain/Characters $ 273.0 $ 21.7 $ 23.1 $ 5.6 $ 9.2 $ 4.0 $ 9.6 $ 5.0 $ 4.5 $ 8.7 $ 17.4 $ 24.7 $ 14.6 $ 22.6 $ 4.7 $ 65.3 $ 7.9 $ 16.7 $ 1.1 $ 0.2 $ 3.1 $ 0.8 $ 1.2 $ 1.3
Collegiate $ 13.7 $ 3.1 $ 1.9 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.5 $ 0.7 $ 1.9 $ 0.0 $ 0.3 $ 0.2 $ 0.0 $ 0.9 $ 1.5 $ 1.4 $ 0.0 $ 0.0 $ 0.0 $ 0.8 $ - $ 0.0 $ 0.0
Fashion $ 13.5 $ 1.9 $ 4.6 $ 0.2 $ 0.3 $ 0.5 $ 1.4 $ 0.8 $ 0.4 $ 0.1 $ 0.0 $ 0.2 $ 0.2 $ 0.2 $ 1.1 $ 0.5 $ 0.7 $ 0.2 $ 0.0 $ - $ 0.1 $ 0.0 $ 0.2 $ 0.0
Music $ 21.7 $ 2.9 $ 4.5 $ 0.7 $ 3.2 $ 1.8 $ 0.1 $ 0.0 $ 0.5 $ 0.1 $ 1.1 $ 0.2 $ 0.2 $ 0.2 $ 0.3 $ 0.9 $ 0.0 $ 0.1 $ 1.5 $ - $ 0.4 $ 0.0 $ - $ 2.9
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 33.6 $ 7.2 $ 7.1 $ 0.1 $ - $ 0.9 $ 0.2 $ 0.1 $ 1.1 $ 0.1 $ 0.1 $ 6.8 $ 1.2 $ 0.1 $ 1.9 $ 3.9 $ 0.8 $ 0.6 $ 0.1 $ 1.3 $ - $ 0.1 $ - $ 0.0
Corporate/Brand $ 90.5 $ 8.7 $ 15.4 $ 8.2 $ 9.0 $ 4.5 $ 2.9 $ 3.0 $ 8.7 $ 0.8 $ 0.2 $ 1.2 $ 0.8 $ 2.0 $ 3.8 $ 3.5 $ 3.0 $ 0.4 $ 0.6 $ 4.3 $ 5.0 $ 0.6 $ 0.6 $ 3.5
Publishing $ 1.7 $ 0.2 $ 0.5 $ 0.0 $ 0.0 $ 0.1 $ 0.2 $ 0.0 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 478 $ 50 $ 60 $ 15 $ 24 $ 12 $ 23 $ 12 $ 17 $ 12 $ 19 $ 34 $ 18 $ 27 $ 13 $ 76 $ 17 $ 18 $ 3 $ 6 $ 9 $ 2 $ 2 $ 8

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 47.9% 8.3% 0.0% 10.9% 0.0% 0.4% 4.5% 3.3% 1.2% 0.0% 0.2% 6.0% 4.9% 0.0% 4.7% 4.8% 1.6% 0.2% 0.5% 0.2% 0.0% 0.0% 0.3%
Celebrity 100% 11.4% 11.4% 0.4% 6.3% 1.5% 34.4% 7.3% 3.0% 1.7% 0.0% 1.7% 0.0% 7.0% 1.0% 0.7% 9.8% 0.5% 0.2% 0.2% 0.0% 0.5% 1.0% 0.2%
Entertain/Characters 100% 7.9% 8.4% 2.1% 3.4% 1.5% 3.5% 1.8% 1.7% 3.2% 6.4% 9.0% 5.3% 8.3% 1.7% 23.9% 2.9% 6.1% 0.4% 0.1% 1.1% 0.3% 0.4% 0.5%
Collegiate 100% 22.8% 14.0% 0.0% 0.1% 2.1% 0.1% 3.9% 5.3% 14.1% 0.0% 2.1% 1.7% 0.0% 6.6% 11.0% 10.1% 0.1% 0.0% 0.1% 5.9% 0.0% 0.2% 0.1%
Fashion 100% 13.8% 33.8% 1.7% 2.3% 3.6% 10.4% 6.1% 2.8% 0.4% 0.2% 1.2% 1.8% 1.5% 8.1% 3.3% 5.4% 1.5% 0.0% 0.0% 0.4% 0.1% 1.5% 0.0%
Music 100% 13.3% 20.6% 3.2% 14.9% 8.3% 0.3% 0.1% 2.5% 0.6% 5.2% 1.0% 1.1% 1.0% 1.5% 4.0% 0.1% 0.3% 7.0% 0.0% 1.7% 0.1% 0.0% 13.2%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 23.2% 51.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 21.4% 21.2% 0.3% 0.0% 2.6% 0.6% 0.2% 3.1% 0.3% 0.3% 20.3% 3.7% 0.3% 5.6% 11.6% 2.5% 1.7% 0.3% 3.8% 0.0% 0.3% 0.0% 0.1%
Corporate/Brand 100% 9.6% 17.0% 9.0% 9.9% 4.9% 3.2% 3.3% 9.6% 0.9% 0.2% 1.3% 0.9% 2.2% 4.2% 3.9% 3.3% 0.4% 0.6% 4.7% 5.5% 0.6% 0.7% 3.8%
Publishing 100% 13.6% 27.0% 2.2% 0.2% 8.0% 13.3% 2.3% 5.4% 3.9% 4.6% 1.1% 0.1% 4.4% 0.0% 0.1% 2.7% 0.1% 0.0% 7.0% 2.9% 0.6% 0.0% 0.5%
TOTAL WW 100% 10.6% 12.6% 3.1% 5.0% 2.6% 4.9% 2.4% 3.5% 2.6% 4.0% 7.1% 3.7% 5.7% 2.7% 15.9% 3.5% 3.8% 0.7% 1.2% 2.0% 0.3% 0.5% 1.6%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Revenue & Royalty Tables – Top 10 Countries

Art 0.8% 3.7% 0.5% 0.0% 1.8% 0.0% 0.1% 1.5% 0.8% 0.4% 0.0% 0.0% 1.3% 0.7% 0.0% 0.2% 1.1% 0.3% 0.2% 0.3% 0.1% 0.1% 0.1% 0.1%
Celebrity 5.4% 5.9% 4.9% 0.7% 6.9% 3.1% 38.2% 16.5% 4.6% 3.5% 0.0% 1.3% 0.0% 6.7% 2.0% 0.2% 15.2% 0.7% 1.4% 0.9% 0.0% 8.5% 10.7% 0.5%
Entertain/Characters 57.2% 42.9% 38.3% 37.5% 38.8% 32.1% 41.2% 43.3% 26.8% 70.9% 92.1% 73.0% 82.8% 83.0% 36.1% 86.0% 47.5% 92.2% 33.8% 2.9% 32.9% 49.2% 53.3% 16.9%
Collegiate 2.9% 6.2% 3.2% 0.0% 0.0% 2.3% 0.0% 4.7% 4.3% 15.8% 0.0% 0.8% 1.3% 0.0% 6.9% 2.0% 8.2% 0.1% 0.0% 0.2% 8.5% 0.0% 1.2% 0.2%
Fashion 2.8% 3.7% 7.6% 1.5% 1.3% 4.0% 6.0% 7.1% 2.3% 0.5% 0.1% 0.5% 1.4% 0.7% 8.5% 0.6% 4.3% 1.1% 0.0% 0.0% 0.6% 0.9% 8.8% 0.1%
Music 4.5% 5.7% 7.4% 4.7% 13.6% 14.4% 0.3% 0.1% 3.2% 1.1% 6.0% 0.6% 1.4% 0.8% 2.5% 1.2% 0.2% 0.3% 45.0% 0.0% 3.9% 1.1% 0.0% 37.0%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 7.0% 14.2% 11.8% 0.7% 0.0% 7.0% 0.9% 0.6% 6.2% 0.7% 0.5% 20.1% 7.0% 0.4% 14.4% 5.1% 5.0% 3.2% 2.8% 21.5% 0.0% 5.5% 0.0% 0.3%
Corporate/Brand 19.0% 17.2% 25.6% 54.7% 37.6% 36.0% 12.4% 25.9% 51.4% 6.6% 0.8% 3.6% 4.8% 7.4% 29.5% 4.6% 18.1% 2.1% 16.8% 72.2% 53.4% 34.0% 25.9% 44.8%
Publishing 0.3% 0.4% 0.7% 0.2% 0.0% 1.1% 1.0% 0.3% 0.5% 0.5% 0.4% 0.1% 0.0% 0.3% 0.0% 0.0% 0.3% 0.0% 0.0% 2.0% 0.5% 0.7% 0.0% 0.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

56 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
F R A N C E R E TA I L
France

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 88.9 $ 12.5 $ 17.1 $ 0.0 $ 0.1 $ 0.5 $ 0.3 $ 0.6 $ 0.3 $ 2.6 $ 0.0 $ 0.2 $ 9.4 $ 19.0 $ 0.0 $ 3.5 $ 10.7 $ 1.3 $ 0.5 $ 0.6 $ 0.1 $ 1.3 $ 0.1 $ 8.2
Celebrity $ 129.6 $ 15.2 $ 58.0 $ 0.0 $ 1.6 $ 13.5 $ 7.9 $ 3.0 $ 1.2 $ 2.3 $ 0.0 $ 1.4 $ 0.2 $ 0.3 $ 5.1 $ 3.6 $ 10.7 $ 2.9 $ 0.5 $ 0.3 $ - $ - $ 1.4 $ 0.8
Entertain/Character $ 3,475.8 $ 369.4 $ 466.4 $ 72.2 $ 156.3 $ 68.7 $ 87.8 $ 97.3 $ 44.4 $ 101.7 $ 185.1 $ 313.1 $ 154.7 $ 190.4 $ 41.3 $ 788.2 $ 134.6 $ 134.7 $ 27.3 $ 1.4 $ 2.1 $ 11.4 $ 12.5 $ 14.9
Collegiate $ 4.7 $ 0.4 $ 1.4 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.2 $ 0.0 $ 1.0 $ 0.0 $ 0.0 $ 0.5 $ 0.5 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0
Fashion $ 1,306.4 $ 388.2 $ 346.1 $ 11.9 $ 31.3 $ 53.8 $ 242.1 $ 59.6 $ 2.4 $ 9.7 $ 0.4 $ 2.4 $ 24.2 $ 3.7 $ 29.9 $ 5.4 $ 48.0 $ 11.0 $ 13.4 $ 17.2 $ 0.2 $ 0.5 $ 5.0 $ 0.0
Music $ 34.0 $ 2.4 $ 4.2 $ 0.0 $ 0.1 $ 0.8 $ 0.2 $ 0.1 $ 0.0 $ 1.5 $ 7.0 $ 1.0 $ 1.5 $ 1.7 $ 2.4 $ 5.7 $ 0.2 $ 0.5 $ 0.5 $ - $ 0.0 $ 0.1 $ - $ 4.0
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 187.2 $ 19.5 $ 38.4 $ 7.6 $ 0.1 $ 35.4 $ 2.9 $ 2.7 $ 1.1 $ 11.7 $ 5.3 $ 16.4 $ 0.5 $ 4.0 $ 14.3 $ 3.7 $ 1.7 $ 2.4 $ 2.8 $ 4.6 $ 0.0 $ 2.0 $ 0.0 $ 9.9
Corporate/Brand $ 1,353.6 $ 178.4 $ 232.5 $ 271.6 $ 105.4 $ 102.6 $ 41.4 $ 20.7 $ 17.3 $ 15.9 $ 1.5 $ 24.8 $ 14.2 $ 7.6 $ 48.9 $ 25.6 $ 37.2 $ 22.0 $ 9.5 $ 105.6 $ 20.3 $ 16.2 $ 2.8 $ 31.5
Publishing $ 15.5 $ 2.1 $ 2.5 $ 0.9 $ 0.7 $ 0.2 $ 0.5 $ 0.0 $ 0.6 $ 1.9 $ 1.9 $ 0.2 $ 0.3 $ 1.4 $ 0.0 $ 0.7 $ 0.2 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.9
TOTAL WW $ 6,596 $ 988 $ 1,167 $ 364 $ 295 $ 276 $ 383 $ 184 $ 67 $ 148 $ 201 $ 360 $ 205 $ 228 $ 143 $ 837 $ 243 $ 175 $ 55 $ 130 $ 23 $ 31 $ 22 $ 70

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 14.1% 19.2% 0.0% 0.1% 0.6% 0.3% 0.6% 0.3% 2.9% 0.0% 0.2% 10.6% 21.4% 0.0% 3.9% 12.1% 1.4% 0.5% 0.7% 0.2% 1.5% 0.1% 9.3%
Celebrity 100% 11.7% 44.7% 0.0% 1.2% 10.4% 6.1% 2.3% 0.9% 1.7% 0.0% 1.1% 0.1% 0.2% 3.9% 2.8% 8.2% 2.2% 0.4% 0.2% 0.0% 0.0% 1.1% 0.6%
Entertain/Character 100% 10.6% 13.4% 2.1% 4.5% 2.0% 2.5% 2.8% 1.3% 2.9% 5.3% 9.0% 4.5% 5.5% 1.2% 22.7% 3.9% 3.9% 0.8% 0.0% 0.1% 0.3% 0.4% 0.4%
Collegiate 100% 8.1% 30.1% 1.8% 0.0% 0.8% 0.0% 1.6% 2.1% 5.0% 0.0% 22.0% 0.6% 0.0% 10.5% 10.3% 4.3% 0.0% 0.0% 0.0% 2.2% 0.3% 0.2% 0.0%
Fashion 100% 29.7% 26.5% 0.9% 2.4% 4.1% 18.5% 4.6% 0.2% 0.7% 0.0% 0.2% 1.9% 0.3% 2.3% 0.4% 3.7% 0.8% 1.0% 1.3% 0.0% 0.0% 0.4% 0.0%
Music 100% 7.1% 12.5% 0.0% 0.3% 2.4% 0.7% 0.3% 0.0% 4.5% 20.6% 2.8% 4.4% 4.9% 7.0% 16.8% 0.7% 1.4% 1.6% 0.0% 0.1% 0.2% 0.0% 11.7%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 23.7% 0.0% 0.0% 0.0% 0.0% 17.5% 58.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 10.4% 20.5% 4.1% 0.0% 18.9% 1.6% 1.5% 0.6% 6.3% 2.8% 8.8% 0.2% 2.2% 7.7% 2.0% 0.9% 1.3% 1.5% 2.5% 0.0% 1.1% 0.0% 5.3%
Corporate/Brand 100% 13.2% 17.2% 20.1% 7.8% 7.6% 3.1% 1.5% 1.3% 1.2% 0.1% 1.8% 1.1% 0.6% 3.6% 1.9% 2.7% 1.6% 0.7% 7.8% 1.5% 1.2% 0.2% 2.3%
Publishing 100% 13.5% 16.4% 5.6% 4.3% 1.5% 3.3% 0.0% 3.7% 12.0% 12.0% 1.1% 2.2% 8.7% 0.0% 4.4% 1.2% 3.2% 0.7% 0.3% 0.0% 0.0% 0.0% 5.7%
TOTAL WW 100% 15.0% 17.7% 5.5% 4.5% 4.2% 5.8% 2.8% 1.0% 2.2% 3.0% 5.5% 3.1% 3.5% 2.2% 12.7% 3.7% 2.7% 0.8% 2.0% 0.3% 0.5% 0.3% 1.1%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 1.3% 1.3% 1.5% 0.0% 0.0% 0.2% 0.1% 0.3% 0.5% 1.7% 0.0% 0.0% 4.6% 8.4% 0.0% 0.4% 4.4% 0.7% 0.8% 0.5% 0.7% 4.1% 0.2% 11.7%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 2.0% 1.5% 5.0% 0.0% 0.5% 4.9% 2.1% 1.6% 1.8% 1.5% 0.0% 0.4% 0.1% 0.1% 3.6% 0.4% 4.4% 1.6% 0.9% 0.2% 0.0% 0.0% 6.3% 1.1%
Entertain/Character 52.7% 37.4% 40.0% 19.8% 52.9% 24.9% 22.9% 52.9% 66.0% 68.9% 92.0% 86.9% 75.4% 83.5% 29.0% 94.2% 55.3% 76.9% 50.0% 1.1% 9.1% 36.1% 57.5% 21.2%
Collegiate 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.2% 0.0% 0.3% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0% 0.0% 0.0% 0.4% 0.1% 0.0% 0.0%
Fashion 19.8% 39.3% 29.7% 3.3% 10.6% 19.5% 63.2% 32.4% 3.5% 6.6% 0.2% 0.7% 11.8% 1.6% 21.0% 0.7% 19.7% 6.3% 24.5% 13.2% 0.7% 1.5% 23.1% 0.0%
Music 0.5% 0.2% 0.4% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0% 1.0% 3.5% 0.3% 0.7% 0.7% 1.7% 0.7% 0.1% 0.3% 1.0% 0.0% 0.2% 0.2% 0.0% 5.6%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 2.8% 2.0% 3.3% 2.1% 0.0% 12.8% 0.8% 1.5% 1.6% 8.0% 2.6% 4.6% 0.2% 1.8% 10.1% 0.4% 0.7% 1.4% 5.2% 3.6% 0.0% 6.4% 0.0% 14.1%
Corporate/Brand 20.5% 18.1% 19.9% 74.6% 35.7% 37.2% 10.8% 11.3% 25.7% 10.8% 0.7% 6.9% 6.9% 3.3% 34.3% 3.1% 15.3% 12.5% 17.4% 81.3% 88.9% 51.5% 12.7% 44.9%
Publishing 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.0% 0.9% 1.3% 0.9% 0.0% 0.2% 0.6% 0.0% 0.1% 0.1% 0.3% 0.2% 0.0% 0.0% 0.0% 0.0% 1.3%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

57 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
F R A N C E R OYA LT Y
France

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories- Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 5.1 $ 0.8 $ 1.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 1.1 $ 0.0 $ 0.2 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.4
Celebrity $ 7.7 $ 0.9 $ 3.7 $ 0.0 $ 0.1 $ 0.8 $ 0.5 $ 0.2 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.3 $ 0.2 $ 0.5 $ 0.1 $ 0.0 $ 0.0 $ - $ - $ 0.1 $ 0.0
Entertain/Characters $ 205.9 $ 23.0 $ 28.9 $ 3.8 $ 6.1 $ 4.4 $ 5.3 $ 5.1 $ 1.8 $ 6.4 $ 9.1 $ 21.6 $ 10.0 $ 11.2 $ 2.6 $ 50.0 $ 7.0 $ 6.1 $ 0.9 $ 0.1 $ 0.1 $ 0.6 $ 0.8 $ 0.9
Collegiate $ 0.3 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Fashion $ 71.7 $ 21.3 $ 20.8 $ 0.5 $ 1.2 $ 2.8 $ 13.3 $ 3.0 $ 0.1 $ 0.6 $ 0.0 $ 0.1 $ 1.5 $ 0.2 $ 1.5 $ 0.3 $ 2.4 $ 0.5 $ 0.4 $ 0.9 $ 0.0 $ 0.0 $ 0.3 $ 0.0
Music $ 1.9 $ 0.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.3 $ 0.1 $ 0.1 $ 0.1 $ 0.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.2
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 10.9 $ 1.1 $ 2.4 $ 0.4 $ 0.0 $ 2.0 $ 0.2 $ 0.1 $ 0.1 $ 0.7 $ 0.3 $ 1.1 $ 0.0 $ 0.3 $ 0.8 $ 0.3 $ 0.1 $ 0.2 $ 0.1 $ 0.3 $ 0.0 $ 0.1 $ 0.0 $ 0.6
Corporate/Brand $ 66.3 $ 10.0 $ 13.9 $ 10.7 $ 4.2 $ 5.2 $ 2.3 $ 0.9 $ 0.9 $ 0.9 $ 0.1 $ 1.3 $ 0.8 $ 0.5 $ 2.6 $ 1.3 $ 1.6 $ 1.1 $ 0.3 $ 4.5 $ 0.8 $ 0.8 $ 0.1 $ 1.6
Publishing $ 0.7 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 371 $ 57 $ 71 $ 15 $ 12 $ 15 $ 22 $ 9 $ 3 $ 9 $ 10 $ 24 $ 13 $ 13 $ 8 $ 53 $ 12 $ 8 $ 2 $ 6 $ 1 $ 2 $ 1 $ 4

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories- Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 14.9% 21.8% 0.0% 0.0% 0.6% 0.3% 0.5% 0.3% 2.9% 0.0% 0.2% 10.5% 20.8% 0.0% 4.3% 10.1% 1.3% 0.3% 0.7% 0.2% 1.3% 0.1% 8.8%
Celebrity 100% 12.0% 48.1% 0.0% 0.9% 9.9% 6.3% 2.2% 0.8% 1.7% 0.0% 1.2% 0.1% 0.2% 3.4% 2.8% 6.7% 1.8% 0.2% 0.2% 0.0% 0.0% 1.0% 0.6%
Entertain/Characters 100% 11.2% 14.0% 1.8% 3.0% 2.2% 2.6% 2.5% 0.9% 3.1% 4.4% 10.5% 4.9% 5.4% 1.2% 24.3% 3.4% 3.0% 0.5% 0.0% 0.1% 0.3% 0.4% 0.4%
Collegiate 100% 7.9% 31.4% 1.4% 0.0% 0.7% 0.0% 1.4% 1.8% 4.9% 0.0% 24.2% 0.6% 0.0% 9.5% 10.3% 3.5% 0.0% 0.0% 0.0% 2.0% 0.3% 0.2% 0.0%
Fashion 100% 29.7% 29.0% 0.7% 1.6% 3.9% 18.6% 4.2% 0.2% 0.8% 0.0% 0.2% 2.1% 0.2% 2.1% 0.4% 3.3% 0.7% 0.6% 1.3% 0.0% 0.0% 0.4% 0.0%
Music 100% 7.4% 14.3% 0.0% 0.2% 2.5% 0.8% 0.3% 0.0% 4.7% 17.8% 3.3% 4.8% 4.8% 6.8% 18.3% 0.6% 1.1% 0.9% 0.0% 0.1% 0.2% 0.0% 11.2%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 23.4% 0.0% 0.0% 0.0% 0.0% 16.1% 60.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 10.1% 22.0% 3.2% 0.0% 18.0% 1.5% 0.9% 0.6% 6.7% 2.9% 10.2% 0.3% 2.4% 7.0% 2.3% 0.8% 1.4% 0.9% 2.6% 0.0% 1.0% 0.0% 5.1%
Corporate/Brand 100% 15.1% 20.9% 16.1% 6.3% 7.9% 3.5% 1.4% 1.3% 1.4% 0.1% 2.0% 1.2% 0.8% 3.9% 2.0% 2.4% 1.6% 0.4% 6.8% 1.2% 1.1% 0.2% 2.5%
Publishing 100% 15.0% 19.7% 2.7% 3.4% 1.3% 3.4% 0.0% 3.4% 12.3% 10.4% 1.4% 2.4% 8.5% 0.0% 4.9% 1.1% 3.2% 0.5% 0.3% 0.0% 0.0% 0.0% 6.1%
TOTAL WW 100% 15.5% 19.2% 4.1% 3.1% 4.1% 5.8% 2.5% 0.8% 2.5% 2.7% 6.6% 3.5% 3.6% 2.1% 14.2% 3.3% 2.2% 0.5% 1.6% 0.3% 0.4% 0.3% 1.0%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories- Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art

Revenue & Royalty Tables – Top 10 Countries

1.4% 1.3% 1.6% 0.0% 0.0% 0.2% 0.1% 0.3% 0.5% 1.6% 0.0% 0.0% 4.1% 7.9% 0.0% 0.4% 4.2% 0.8% 0.8% 0.6% 0.9% 4.1% 0.2% 11.7%
Celebrity 2.1% 1.6% 5.2% 0.0% 0.6% 5.0% 2.2% 1.8% 1.9% 1.4% 0.0% 0.4% 0.1% 0.1% 3.4% 0.4% 4.2% 1.7% 0.8% 0.3% 0.0% 0.0% 6.0% 1.1%
Entertain/Characters 55.6% 40.1% 40.5% 24.7% 52.9% 29.0% 24.6% 54.5% 60.6% 70.6% 91.9% 88.6% 77.2% 83.6% 32.9% 94.8% 57.9% 75.4% 52.4% 1.3% 13.8% 39.7% 62.0% 22.9%
Collegiate 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.2% 0.0% 0.3% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0% 0.0% 0.0% 0.6% 0.1% 0.0% 0.0%
Fashion 19.4% 37.1% 29.2% 3.1% 10.2% 18.4% 61.5% 32.1% 3.8% 6.2% 0.2% 0.5% 11.5% 1.2% 19.2% 0.6% 19.6% 6.5% 24.2% 16.2% 1.0% 1.5% 23.0% 0.0%
Music 0.5% 0.2% 0.4% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0% 1.0% 3.4% 0.3% 0.7% 0.7% 1.7% 0.7% 0.1% 0.3% 1.0% 0.0% 0.2% 0.2% 0.0% 5.6%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 3.0% 1.9% 3.4% 2.3% 0.0% 12.9% 0.8% 1.1% 2.1% 8.0% 3.1% 4.6% 0.2% 2.0% 9.8% 0.5% 0.7% 1.8% 5.8% 4.9% 0.0% 6.7% 0.0% 14.7%
Corporate/Brand 17.9% 17.5% 19.5% 69.7% 36.1% 34.2% 10.7% 10.1% 30.0% 10.1% 0.6% 5.4% 6.0% 4.0% 32.7% 2.5% 13.1% 13.2% 14.9% 76.7% 83.6% 47.6% 8.7% 42.8%
Publishing 0.2% 0.2% 0.2% 0.1% 0.2% 0.1% 0.1% 0.0% 0.8% 1.0% 0.7% 0.0% 0.1% 0.5% 0.0% 0.1% 0.1% 0.3% 0.2% 0.0% 0.0% 0.0% 0.0% 1.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

58 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
B R A Z I L R E TA I L
Brazil

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 58.3 $ 8.3 $ 5.4 $ 0.0 $ 1.2 $ 1.2 $ 1.7 $ 8.2 $ 4.1 $ 0.7 $ 0.2 $ 0.1 $ 7.7 $ 2.4 $ 0.0 $ 4.7 $ 9.9 $ 0.7 $ 0.4 $ 0.2 $ 0.2 $ 0.1 $ 0.0 $ 0.6
Celebrity $ 3.7 $ 0.2 $ 2.1 $ 0.0 $ 0.0 $ 0.1 $ 0.5 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.2
Entertain/Character $ 3,027.3 $ 232.5 $ 413.4 $ 72.7 $ 161.7 $ 59.3 $ 184.4 $ 94.0 $ 66.0 $ 92.4 $ 177.1 $ 239.8 $ 158.7 $ 156.4 $ 67.4 $ 597.9 $ 80.8 $ 108.0 $ 25.2 $ 3.4 $ 5.5 $ 7.7 $ 12.5 $ 10.5
Collegiate $ 10.8 $ 0.5 $ 3.7 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.3 $ 0.0 $ 2.9 $ 0.0 $ 0.0 $ 1.2 $ 1.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0
Fashion $ 572.4 $ 235.2 $ 135.9 $ 1.8 $ 4.8 $ 59.7 $ 88.5 $ 30.1 $ 0.7 $ 0.6 $ 0.2 $ 1.1 $ 5.5 $ 0.8 $ 3.1 $ 0.0 $ 2.5 $ 0.0 $ 0.1 $ - $ 1.3 $ 0.5 $ 0.1 $ 0.0
Music $ 12.3 $ 0.4 $ 0.7 $ 0.4 $ 2.4 $ 0.2 $ 0.0 $ 0.0 $ 0.3 $ 0.0 $ 0.9 $ 0.1 $ 0.2 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ - $ 3.2 $ 0.0 $ - $ 3.0
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 364.6 $ 24.5 $ 95.2 $ 14.2 $ 0.0 $ 11.6 $ 0.0 $ 0.1 $ 12.4 $ 7.7 $ 2.0 $ 71.6 $ 20.6 $ 4.2 $ 55.8 $ 13.9 $ 8.5 $ 12.0 $ 4.1 $ 0.0 $ 0.0 $ 2.0 $ 0.0 $ 4.2
Corporate/Brand $ 1,241.6 $ 167.6 $ 178.7 $ 94.3 $ 205.5 $ 131.4 $ 38.8 $ 23.6 $ 65.1 $ 11.4 $ 2.6 $ 17.8 $ 18.4 $ 4.9 $ 20.3 $ 44.2 $ 72.9 $ 9.4 $ 6.6 $ 27.4 $ 45.0 $ 31.4 $ 1.3 $ 23.3
Publishing $ 0.4 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 5,291 $ 669 $ 835 $ 184 $ 376 $ 263 $ 314 $ 156 $ 149 $ 113 $ 183 $ 334 $ 211 $ 169 $ 148 $ 662 $ 175 $ 130 $ 37 $ 31 $ 55 $ 42 $ 14 $ 42

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 14.3% 9.2% 0.1% 2.1% 2.0% 3.0% 14.0% 7.1% 1.3% 0.3% 0.3% 13.2% 4.2% 0.0% 8.1% 16.9% 1.2% 0.6% 0.4% 0.4% 0.1% 0.1% 1.1%
Celebrity 100% 6.0% 56.3% 0.1% 0.5% 3.4% 13.3% 0.5% 0.2% 3.0% 0.0% 4.5% 0.6% 0.8% 0.0% 0.0% 1.6% 0.7% 0.4% 0.3% 0.0% 0.0% 1.2% 6.5%
Entertain/Character 100% 7.7% 13.7% 2.4% 5.3% 2.0% 6.1% 3.1% 2.2% 3.1% 5.9% 7.9% 5.2% 5.2% 2.2% 19.7% 2.7% 3.6% 0.8% 0.1% 0.2% 0.3% 0.4% 0.3%
Collegiate 100% 5.0% 33.9% 2.2% 0.0% 0.5% 0.0% 1.0% 1.3% 3.1% 0.0% 26.6% 0.4% 0.0% 11.2% 10.3% 2.6% 0.0% 0.0% 0.0% 1.3% 0.4% 0.2% 0.0%
Fashion 100% 41.1% 23.7% 0.3% 0.8% 10.4% 15.5% 5.3% 0.1% 0.1% 0.0% 0.2% 1.0% 0.1% 0.5% 0.0% 0.4% 0.0% 0.0% 0.0% 0.2% 0.1% 0.0% 0.0%
Music 100% 3.2% 6.1% 3.1% 19.8% 1.4% 0.0% 0.0% 2.6% 0.0% 7.1% 1.0% 1.3% 1.8% 0.0% 0.0% 0.2% 0.0% 1.4% 0.0% 26.0% 0.2% 0.0% 24.7%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 21.8% 0.0% 0.0% 0.0% 0.0% 34.0% 44.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 6.7% 26.1% 3.9% 0.0% 3.2% 0.0% 0.0% 3.4% 2.1% 0.5% 19.6% 5.7% 1.2% 15.3% 3.8% 2.3% 3.3% 1.1% 0.0% 0.0% 0.6% 0.0% 1.2%
Corporate/Brand 100% 13.5% 14.4% 7.6% 16.5% 10.6% 3.1% 1.9% 5.2% 0.9% 0.2% 1.4% 1.5% 0.4% 1.6% 3.6% 5.9% 0.8% 0.5% 2.2% 3.6% 2.5% 0.1% 1.9%
Publishing 100% 0.4% 18.6% 26.8% 1.8% 3.7% 0.3% 0.0% 1.6% 0.0% 29.2% 0.0% 0.3% 1.1% 0.8% 0.0% 0.1% 0.0% 0.3% 9.1% 0.0% 0.0% 0.0% 5.9%
TOTAL WW 100% 12.6% 15.8% 3.5% 7.1% 5.0% 5.9% 2.9% 2.8% 2.1% 3.5% 6.3% 4.0% 3.2% 2.8% 12.5% 3.3% 2.5% 0.7% 0.6% 1.0% 0.8% 0.3% 0.8%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 1.1% 1.2% 0.6% 0.0% 0.3% 0.4% 0.6% 5.2% 2.8% 0.7% 0.1% 0.0% 3.6% 1.4% 0.0% 0.7% 5.6% 0.5% 1.0% 0.8% 0.4% 0.2% 0.3% 1.5%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.6%
Entertain/Character 57.2% 34.7% 49.5% 39.6% 43.0% 22.5% 58.7% 60.3% 44.4% 81.6% 96.8% 71.9% 75.2% 92.5% 45.6% 90.3% 46.2% 83.0% 69.0% 10.8% 9.9% 18.4% 89.2% 25.0%
Collegiate 0.2% 0.1% 0.4% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.3% 0.0% 0.9% 0.0% 0.0% 0.8% 0.2% 0.2% 0.0% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0%
Fashion 10.8% 35.1% 16.3% 1.0% 1.3% 22.6% 28.2% 19.3% 0.5% 0.5% 0.1% 0.3% 2.6% 0.5% 2.1% 0.0% 1.4% 0.0% 0.2% 0.0% 2.4% 1.2% 0.5% 0.0%
Music 0.2% 0.1% 0.1% 0.2% 0.6% 0.1% 0.0% 0.0% 0.2% 0.0% 0.5% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.5% 0.0% 5.8% 0.0% 0.0% 7.3%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 6.9% 3.7% 11.4% 7.7% 0.0% 4.4% 0.0% 0.1% 8.3% 6.8% 1.1% 21.5% 9.8% 2.5% 37.7% 2.1% 4.9% 9.2% 11.1% 0.0% 0.0% 4.9% 0.0% 10.0%
Corporate/Brand 23.5% 25.0% 21.4% 51.3% 54.7% 49.9% 12.3% 15.1% 43.7% 10.0% 1.4% 5.3% 8.7% 2.9% 13.7% 6.7% 41.7% 7.2% 18.1% 88.2% 81.2% 75.3% 9.5% 55.6%
Publishing 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

59 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
B R A Z I L R OYA LT Y
Brazil

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art $ 3.2 $ 0.5 $ 0.3 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.4 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.4 $ 0.1 $ 0.0 $ 0.3 $ 0.5 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Celebrity $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.0
Entertain/Characters $ 187.2 $ 15.2 $ 27.0 $ 3.9 $ 6.7 $ 4.0 $ 12.0 $ 5.1 $ 2.8 $ 6.2 $ 9.7 $ 17.0 $ 10.6 $ 9.7 $ 4.5 $ 39.6 $ 4.4 $ 5.2 $ 1.0 $ 0.2 $ 0.3 $ 0.5 $ 0.9 $ 0.6
Collegiate $ 0.7 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Fashion $ 31.1 $ 12.6 $ 8.0 $ 0.1 $ 0.2 $ 3.1 $ 4.8 $ 1.5 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.3 $ 0.0 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.1 $ 0.0 $ 0.0 $ 0.0
Music $ 0.6 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.2 $ 0.0 $ - $ 0.2
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 22.0 $ 1.4 $ 6.0 $ 0.7 $ 0.0 $ 0.7 $ 0.0 $ 0.0 $ 0.7 $ 0.5 $ 0.2 $ 4.8 $ 1.3 $ 0.3 $ 3.0 $ 0.9 $ 0.5 $ 0.7 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.3
Corporate/Brand $ 58.1 $ 9.4 $ 10.2 $ 3.9 $ 7.0 $ 6.1 $ 2.1 $ 1.1 $ 2.5 $ 0.6 $ 0.1 $ 1.1 $ 1.1 $ 0.3 $ 1.1 $ 2.2 $ 3.1 $ 0.4 $ 0.2 $ 1.3 $ 1.9 $ 1.2 $ 0.1 $ 0.9
Publishing $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 303 $ 39 $ 52 $ 9 $ 14 $ 14 $ 19 $ 8 $ 6 $ 7 $ 10 $ 23 $ 14 $ 11 $ 9 $ 43 $ 9 $ 6 $ 1 $ 2 $ 3 $ 2 $ 1 $ 2

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 100% 15.5% 10.8% 0.1% 1.5% 2.1% 3.2% 12.9% 6.6% 1.3% 0.3% 0.3% 13.9% 4.2% 0.0% 9.2% 14.7% 1.1% 0.4% 0.4% 0.4% 0.1% 0.1% 1.1%
Celebrity 100% 6.0% 58.5% 0.1% 0.3% 3.1% 13.2% 0.5% 0.2% 2.8% 0.0% 4.8% 0.5% 1.0% 0.0% 0.0% 1.3% 0.6% 0.2% 0.2% 0.0% 0.0% 1.1% 5.7%
Entertain/Characters 100% 8.1% 14.4% 2.1% 3.6% 2.1% 6.4% 2.7% 1.5% 3.3% 5.2% 9.1% 5.7% 5.2% 2.4% 21.1% 2.4% 2.8% 0.5% 0.1% 0.2% 0.2% 0.5% 0.3%
Collegiate 100% 4.8% 34.9% 1.7% 0.0% 0.4% 0.0% 0.8% 1.1% 3.0% 0.0% 28.8% 0.3% 0.0% 10.0% 10.2% 2.1% 0.0% 0.0% 0.0% 1.2% 0.4% 0.1% 0.0%
Fashion 100% 40.4% 25.8% 0.2% 0.6% 9.9% 15.4% 4.9% 0.1% 0.1% 0.0% 0.2% 1.1% 0.1% 0.5% 0.0% 0.4% 0.0% 0.0% 0.0% 0.2% 0.1% 0.0% 0.0%
Music 100% 3.7% 7.6% 2.8% 14.8% 1.5% 0.0% 0.0% 2.6% 0.0% 6.7% 1.3% 1.6% 1.9% 0.0% 0.1% 0.2% 0.0% 0.9% 0.0% 28.1% 0.2% 0.0% 26.1%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 21.9% 0.0% 0.0% 0.0% 0.0% 31.9% 46.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 6.2% 27.1% 3.0% 0.0% 3.0% 0.0% 0.0% 3.1% 2.2% 0.7% 21.8% 5.9% 1.3% 13.9% 4.1% 2.1% 3.2% 0.7% 0.0% 0.0% 0.5% 0.0% 1.2%
Corporate/Brand 100% 16.2% 17.7% 6.6% 12.1% 10.5% 3.6% 1.9% 4.3% 1.1% 0.2% 1.9% 1.9% 0.5% 1.8% 3.8% 5.3% 0.8% 0.3% 2.2% 3.3% 2.1% 0.1% 1.6%
Publishing 100% 0.5% 27.0% 15.2% 1.8% 3.6% 0.3% 0.0% 1.7% 0.0% 30.1% 0.0% 0.4% 1.2% 0.8% 0.0% 0.1% 0.0% 0.2% 9.9% 0.0% 0.0% 0.0% 7.3%
TOTAL WW 100% 12.9% 17.2% 2.8% 4.6% 4.6% 6.3% 2.7% 2.1% 2.5% 3.3% 7.6% 4.6% 3.5% 2.9% 14.2% 2.8% 2.1% 0.4% 0.5% 0.8% 0.6% 0.3% 0.7%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Software/ Lawn/ Garden/
Accessories Food and Health and Themed
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Tools/ Services Pet Products Other
Fashion Beverage Beauty Entertainment
games/apps Hardware

Art 1.1% 1.3% 0.7% 0.0% 0.3% 0.5% 0.5% 5.0% 3.4% 0.6% 0.1% 0.0% 3.2% 1.3% 0.0% 0.7% 5.5% 0.6% 0.9% 0.9% 0.5% 0.2% 0.3% 1.7%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 0.1% 0.0% 0.3% 0.0% 0.0% 0.1% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.6%
Entertain/Characters 61.8% 38.8% 52.0% 45.9% 47.8% 28.7% 63.0% 62.7% 44.6% 83.5% 96.6% 73.5% 76.9% 92.7% 50.7% 91.9% 51.6% 81.6% 72.8% 13.1% 13.5% 25.3% 90.0% 31.2%
Collegiate 0.2% 0.1% 0.4% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.3% 0.0% 0.8% 0.0% 0.0% 0.7% 0.2% 0.2% 0.0% 0.0% 0.0% 0.3% 0.1% 0.1% 0.0%
Fashion 10.3% 32.2% 15.4% 0.7% 1.3% 22.2% 25.2% 18.6% 0.5% 0.5% 0.1% 0.2% 2.4% 0.3% 1.7% 0.0% 1.4% 0.0% 0.2% 0.0% 2.7% 1.4% 0.4% 0.0%
Music 0.2% 0.1% 0.1% 0.2% 0.7% 0.1% 0.0% 0.0% 0.3% 0.0% 0.4% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% 7.0% 0.1% 0.0% 8.1%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 7.3% 3.5% 11.5% 7.8% 0.0% 4.8% 0.0% 0.0% 10.8% 6.5% 1.6% 20.7% 9.3% 2.8% 34.6% 2.1% 5.4% 11.0% 10.9% 0.0% 0.0% 5.8% 0.0% 12.8%
Corporate/Brand 19.2% 24.0% 19.7% 45.2% 49.9% 43.7% 11.1% 13.5% 40.3% 8.6% 1.1% 4.7% 8.1% 2.8% 12.2% 5.1% 35.9% 6.9% 14.8% 85.9% 76.0% 67.2% 8.9% 45.6%
Publishing 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

60 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
I TA LY R E TA I L
Italy

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 47.9 $ 6.4 $ 11.0 $ 0.0 $ 0.0 $ 0.3 $ 0.2 $ 0.2 $ 0.2 $ 1.2 $ 0.0 $ 0.1 $ 8.1 $ 5.2 $ 0.0 $ 1.5 $ 5.9 $ 0.6 $ 0.3 $ 0.3 $ 0.1 $ 0.8 $ 0.0 $ 5.3
Celebrity $ 69.3 $ 6.8 $ 33.0 $ 0.0 $ 0.7 $ 9.5 $ 4.9 $ 0.9 $ 0.6 $ 1.0 $ 0.0 $ 0.7 $ 0.1 $ 0.1 $ 2.1 $ 1.5 $ 4.5 $ 1.3 $ 0.2 $ 0.2 $ - $ - $ 0.7 $ 0.5
Entertain/Characters $ 2,308.6 $ 256.2 $ 319.8 $ 38.5 $ 84.6 $ 50.5 $ 49.8 $ 36.6 $ 14.5 $ 66.8 $ 256.9 $ 161.2 $ 92.5 $ 71.4 $ 20.4 $ 556.9 $ 122.0 $ 68.6 $ 21.5 $ 0.7 $ 0.5 $ 6.1 $ 8.2 $ 4.3
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 982.5 $ 273.8 $ 236.2 $ 2.7 $ 21.8 $ 78.0 $ 210.8 $ 31.9 $ 1.5 $ 6.1 $ 0.3 $ 1.6 $ 20.2 $ 1.3 $ 14.6 $ 3.1 $ 40.4 $ 9.1 $ 10.6 $ 13.6 $ 0.1 $ 0.3 $ 4.3 $ 0.0
Music $ 16.3 $ 1.1 $ 2.4 $ 0.0 $ 0.0 $ 0.6 $ 0.2 $ 0.0 $ 0.0 $ 0.7 $ 3.4 $ 0.5 $ 0.9 $ 0.4 $ 1.0 $ 2.4 $ 0.1 $ 0.2 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 2.4
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 182.9 $ 27.1 $ 45.5 $ 3.3 $ 0.0 $ 17.2 $ 1.9 $ 0.8 $ 7.0 $ 5.5 $ 2.7 $ 24.6 $ 7.7 $ 1.1 $ 14.7 $ 11.1 $ 1.9 $ 3.0 $ 0.0 $ 0.0 $ 0.0 $ 1.3 $ 0.0 $ 6.3
Corporate/Brand $ 622.0 $ 104.9 $ 133.2 $ 89.6 $ 45.2 $ 47.8 $ 20.7 $ 8.4 $ 12.8 $ 14.8 $ 0.7 $ 13.1 $ 7.1 $ 1.9 $ 23.0 $ 16.1 $ 26.3 $ 21.8 $ 4.1 $ 9.0 $ 4.0 $ 17.1 $ 0.3 $ -
Publishing $ 7.8 $ 0.5 $ 1.4 $ 0.4 $ 0.1 $ 1.8 $ 0.1 $ 0.0 $ 0.4 $ 0.7 $ 0.5 $ 0.1 $ 0.2 $ 0.6 $ 0.0 $ 0.3 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.5
TOTAL WW $ 4,237 $ 677 $ 783 $ 135 $ 153 $ 206 $ 289 $ 79 $ 37 $ 97 $ 265 $ 202 $ 137 $ 82 $ 76 $ 593 $ 201 $ 105 $ 37 $ 24 $ 5 $ 26 $ 14 $ 19

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 13.4% 23.0% 0.0% 0.1% 0.6% 0.4% 0.5% 0.5% 2.5% 0.0% 0.2% 16.9% 10.9% 0.0% 3.2% 12.2% 1.3% 0.5% 0.7% 0.2% 1.7% 0.1% 11.0%
Celebrity 100% 9.7% 47.7% 0.0% 1.1% 13.7% 7.1% 1.3% 0.8% 1.5% 0.0% 1.0% 0.2% 0.1% 3.0% 2.2% 6.5% 1.9% 0.4% 0.2% 0.0% 0.0% 1.0% 0.7%
Entertain/Characters 100% 11.1% 13.9% 1.7% 3.7% 2.2% 2.2% 1.6% 0.6% 2.9% 11.1% 7.0% 4.0% 3.1% 0.9% 24.1% 5.3% 3.0% 0.9% 0.0% 0.0% 0.3% 0.4% 0.2%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 27.9% 24.0% 0.3% 2.2% 7.9% 21.5% 3.2% 0.2% 0.6% 0.0% 0.2% 2.1% 0.1% 1.5% 0.3% 4.1% 0.9% 1.1% 1.4% 0.0% 0.0% 0.4% 0.0%
Music 100% 6.5% 14.8% 0.0% 0.3% 3.6% 0.9% 0.2% 0.0% 4.3% 21.0% 2.9% 5.2% 2.7% 6.0% 14.6% 0.6% 1.3% 0.1% 0.0% 0.1% 0.2% 0.0% 14.7%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% 0.0% 13.4% 61.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 14.8% 24.9% 1.8% 0.0% 9.4% 1.0% 0.5% 3.8% 3.0% 1.5% 13.5% 4.2% 0.6% 8.0% 6.1% 1.0% 1.7% 0.0% 0.0% 0.0% 0.7% 0.0% 3.4%
Corporate/Brand 100% 16.9% 21.4% 14.4% 7.3% 7.7% 3.3% 1.4% 2.1% 2.4% 0.1% 2.1% 1.1% 0.3% 3.7% 2.6% 4.2% 3.5% 0.7% 1.4% 0.6% 2.7% 0.1% 0.0%
Publishing 100% 5.8% 18.2% 5.4% 1.1% 22.6% 1.1% 0.0% 4.6% 9.2% 6.1% 1.1% 2.8% 7.2% 0.0% 4.4% 0.4% 2.9% 0.0% 0.3% 0.0% 0.0% 0.0% 6.9%
TOTAL WW 100% 16.0% 18.5% 3.2% 3.6% 4.9% 6.8% 1.9% 0.9% 2.3% 6.2% 4.8% 3.2% 1.9% 1.8% 14.0% 4.7% 2.5% 0.9% 0.6% 0.1% 0.6% 0.3% 0.5%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 1.1% 0.9% 1.4% 0.0% 0.0% 0.2% 0.1% 0.3% 0.6% 1.3% 0.0% 0.0% 5.9% 6.4% 0.0% 0.3% 2.9% 0.6% 0.7% 1.5% 1.7% 3.2% 0.2% 27.4%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 1.6% 1.0% 4.2% 0.0% 0.5% 4.6% 1.7% 1.1% 1.5% 1.1% 0.0% 0.3% 0.1% 0.1% 2.8% 0.3% 2.2% 1.3% 0.7% 0.7% 0.0% 0.0% 5.3% 2.5%
Entertain/Characters 54.5% 37.9% 40.9% 28.6% 55.4% 24.6% 17.3% 46.4% 39.2% 69.0% 97.1% 79.9% 67.6% 87.0% 26.9% 93.9% 60.7% 65.4% 58.4% 2.9% 11.3% 23.8% 60.6% 22.2%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 23.2% 40.5% 30.2% 2.0% 14.3% 37.9% 73.1% 40.4% 4.2% 6.3% 0.1% 0.8% 14.8% 1.6% 19.3% 0.5% 20.1% 8.7% 28.9% 57.1% 1.4% 1.2% 31.4% 0.0%
Music 0.4% 0.2% 0.3% 0.0% 0.0% 0.3% 0.1% 0.0% 0.0% 0.7% 1.3% 0.2% 0.6% 0.5% 1.3% 0.4% 0.0% 0.2% 0.0% 0.0% 0.2% 0.1% 0.0% 12.5%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 4.3% 4.0% 5.8% 2.5% 0.0% 8.4% 0.7% 1.1% 18.9% 5.7% 1.0% 12.2% 5.6% 1.3% 19.4% 1.9% 0.9% 2.9% 0.1% 0.0% 0.0% 5.0% 0.0% 32.5%
Corporate/Brand 14.7% 15.5% 17.0% 66.6% 29.6% 23.3% 7.2% 10.7% 34.6% 15.2% 0.3% 6.5% 5.2% 2.3% 30.3% 2.7% 13.1% 20.8% 11.2% 37.8% 85.3% 66.6% 2.4% 0.0%
Publishing 0.2% 0.1% 0.2% 0.3% 0.1% 0.9% 0.0% 0.0% 1.0% 0.7% 0.2% 0.0% 0.2% 0.7% 0.0% 0.1% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 2.8%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

61 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
I TA LY R OYA LT Y
Italy

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art $ 2.8 $ 0.4 $ 0.7 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.5 $ 0.3 $ 0.0 $ 0.1 $ 0.3 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.3
Celebrity $ 4.1 $ 0.4 $ 2.1 $ 0.0 $ 0.0 $ 0.5 $ 0.3 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.2 $ 0.1 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.0
Entertain/Characters $ 129.9 $ 14.8 $ 18.4 $ 2.0 $ 3.3 $ 3.3 $ 3.0 $ 1.9 $ 0.6 $ 4.2 $ 11.7 $ 11.1 $ 6.0 $ 4.2 $ 1.3 $ 33.4 $ 5.9 $ 3.1 $ 0.5 $ 0.0 $ 0.0 $ 0.3 $ 0.5 $ 0.3
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 54.1 $ 15.0 $ 14.3 $ 0.1 $ 0.8 $ 4.1 $ 11.5 $ 1.6 $ 0.1 $ 0.4 $ 0.0 $ 0.1 $ 1.3 $ 0.1 $ 0.7 $ 0.2 $ 2.0 $ 0.4 $ 0.3 $ 0.7 $ 0.0 $ 0.0 $ 0.2 $ 0.0
Music $ 0.9 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.2 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.1
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 11.0 $ 1.6 $ 2.8 $ 0.2 $ 0.0 $ 1.0 $ 0.1 $ 0.0 $ 0.4 $ 0.3 $ 0.2 $ 1.7 $ 0.5 $ 0.1 $ 0.8 $ 0.7 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.4
Corporate/Brand $ 32.7 $ 6.0 $ 8.2 $ 3.9 $ 1.8 $ 2.5 $ 1.2 $ 0.4 $ 0.7 $ 0.9 $ 0.0 $ 0.8 $ 0.4 $ 0.1 $ 1.2 $ 0.9 $ 1.2 $ 1.1 $ 0.1 $ 0.4 $ 0.2 $ 0.8 $ 0.0 $ -
Publishing $ 0.4 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 236 $ 38 $ 47 $ 6 $ 6 $ 11 $ 16 $ 4 $ 2 $ 6 $ 12 $ 14 $ 9 $ 5 $ 4 $ 36 $ 10 $ 5 $ 1 $ 1 $ 0 $ 1 $ 1 $ 1

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art 100% 14.0% 25.9% 0.0% 0.0% 0.6% 0.4% 0.4% 0.4% 2.6% 0.0% 0.2% 16.8% 10.6% 0.0% 3.5% 10.2% 1.2% 0.3% 0.7% 0.2% 1.5% 0.1% 10.4%
Celebrity 100% 9.9% 51.0% 0.0% 0.7% 13.0% 7.2% 1.2% 0.7% 1.4% 0.0% 1.1% 0.2% 0.1% 2.6% 2.2% 5.2% 1.5% 0.2% 0.2% 0.0% 0.0% 1.0% 0.6%
Entertain/Characters 100% 11.4% 14.1% 1.6% 2.5% 2.5% 2.3% 1.5% 0.4% 3.3% 9.0% 8.5% 4.6% 3.2% 1.0% 25.7% 4.5% 2.4% 0.4% 0.0% 0.0% 0.3% 0.4% 0.2%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 27.8% 26.5% 0.2% 1.5% 7.6% 21.3% 3.0% 0.1% 0.7% 0.0% 0.1% 2.3% 0.1% 1.3% 0.3% 3.7% 0.8% 0.6% 1.4% 0.0% 0.0% 0.4% 0.0%
Music 100% 6.8% 16.8% 0.0% 0.2% 3.6% 1.0% 0.2% 0.0% 4.4% 18.0% 3.4% 5.5% 2.6% 5.7% 15.8% 0.5% 1.1% 0.1% 0.0% 0.1% 0.2% 0.0% 14.1%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 24.7% 0.0% 0.0% 0.0% 0.0% 12.3% 63.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 14.1% 25.9% 1.4% 0.0% 8.7% 1.0% 0.3% 3.5% 3.1% 1.4% 15.2% 4.5% 0.6% 7.2% 6.6% 0.9% 1.6% 0.0% 0.0% 0.0% 0.6% 0.0% 3.2%
Corporate/Brand 100% 18.3% 25.0% 11.9% 5.5% 7.5% 3.6% 1.2% 2.0% 2.6% 0.1% 2.4% 1.3% 0.4% 3.7% 2.8% 3.6% 3.2% 0.4% 1.3% 0.6% 2.5% 0.0% 0.0%
Publishing 100% 6.9% 22.0% 2.7% 0.9% 19.9% 1.1% 0.0% 4.1% 9.4% 5.5% 1.4% 3.0% 7.2% 0.0% 5.1% 0.3% 3.0% 0.0% 0.3% 0.0% 0.0% 0.0% 7.3%
TOTAL WW 100% 16.2% 19.8% 2.6% 2.5% 4.9% 6.8% 1.7% 0.7% 2.5% 5.1% 5.8% 3.7% 2.0% 1.8% 15.1% 4.1% 2.1% 0.4% 0.5% 0.1% 0.5% 0.3% 0.5%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Accessories Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Food and Beverage Footwear Health and Beauty Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion games/apps Entertainment Tools/ Hardware

Art 1.2% 1.0% 1.5% 0.0% 0.0% 0.2% 0.1% 0.3% 0.6% 1.2% 0.0% 0.0% 5.3% 6.0% 0.0% 0.3% 2.9% 0.7% 0.8% 1.5% 2.0% 3.3% 0.2% 26.6%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 1.8% 1.1% 4.5% 0.0% 0.5% 4.7% 1.8% 1.2% 1.6% 1.0% 0.0% 0.3% 0.1% 0.1% 2.6% 0.3% 2.2% 1.3% 0.8% 0.7% 0.0% 0.0% 4.9% 2.5%
Entertain/Characters 55.1% 38.7% 39.2% 32.7% 55.2% 28.4% 18.7% 47.2% 33.0% 70.7% 96.8% 80.9% 69.0% 87.4% 30.5% 93.9% 61.0% 63.2% 52.1% 3.0% 15.0% 26.6% 63.2% 23.3%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 22.9% 39.3% 30.6% 1.5% 14.0% 36.0% 71.3% 40.6% 4.3% 5.9% 0.1% 0.5% 14.4% 1.2% 17.5% 0.5% 20.6% 9.0% 33.6% 59.6% 1.6% 1.3% 30.1% 0.0%
Music 0.4% 0.2% 0.3% 0.0% 0.0% 0.3% 0.1% 0.0% 0.0% 0.7% 1.4% 0.2% 0.6% 0.5% 1.3% 0.4% 0.0% 0.2% 0.0% 0.0% 0.2% 0.1% 0.0% 12.2%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 4.7% 4.0% 6.1% 2.5% 0.0% 8.3% 0.7% 0.8% 21.9% 5.8% 1.3% 12.2% 5.7% 1.5% 18.9% 2.1% 1.0% 3.7% 0.1% 0.0% 0.0% 5.4% 0.0% 32.9%
Corporate/Brand 13.9% 15.6% 17.5% 63.1% 30.2% 21.5% 7.3% 9.9% 37.7% 14.2% 0.3% 5.7% 4.8% 2.7% 29.2% 2.5% 12.2% 21.7% 12.5% 35.1% 81.1% 63.3% 1.6% 0.0%
Publishing 0.2% 0.1% 0.2% 0.2% 0.1% 0.6% 0.0% 0.0% 0.8% 0.6% 0.2% 0.0% 0.1% 0.5% 0.0% 0.1% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 2.4%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

62 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
T H E N E T H E R L A N D S R E TA I L
The Netherlands

Sales of Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 9.1 $ 0.9 $ 2.9 $ 0.0 $ 0.1 $ 0.1 $ 0.3 $ 0.4 $ 0.3 $ 0.0 $ 0.0 $ 0.2 $ 0.3 $ 0.0 $ 0.0 $ 1.8 $ 0.2 $ 1.2 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.3
Celebrity $ 42.5 $ 2.0 $ 21.9 $ 0.0 $ 1.5 $ 2.9 $ 3.0 $ 0.4 $ 0.0 $ 0.7 $ 0.0 $ 1.8 $ 0.1 $ 0.1 $ 0.2 $ 2.2 $ 1.5 $ 2.6 $ 0.2 $ 0.1 $ - $ - $ 0.5 $ 0.7
Entertain/Character $ 2,284.4 $ 56.0 $ 237.6 $ 114.2 $ 152.7 $ 43.3 $ 95.6 $ 49.6 $ 21.7 $ 46.6 $ 139.8 $ 385.2 $ 94.1 $ 81.9 $ 33.4 $ 507.5 $ 71.0 $ 114.4 $ 11.3 $ 2.6 $ 1.7 $ 9.2 $ 9.0 $ 6.0
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 266.8 $ 44.3 $ 85.6 $ 10.1 $ 6.6 $ 28.9 $ 24.3 $ 14.9 $ 0.6 $ 5.9 $ 1.1 $ 6.2 $ 2.4 $ 3.7 $ 13.5 $ 6.6 $ 6.2 $ 4.5 $ 0.1 $ - $ 0.2 $ 0.4 $ 0.8 $ 0.0
Music $ 25.9 $ 0.5 $ 2.4 $ 0.0 $ 0.1 $ 0.5 $ 0.3 $ 0.1 $ 0.0 $ 0.5 $ 9.1 $ 1.3 $ 0.9 $ 0.9 $ 1.5 $ 3.5 $ 0.1 $ 0.4 $ 0.2 $ - $ 0.0 $ 0.0 $ - $ 3.6
Non- Profit $ 0.1 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 320.0 $ 13.2 $ 61.6 $ 8.7 $ 0.1 $ 12.2 $ 0.1 $ 0.6 $ 4.4 $ 3.9 $ 7.1 $ 123.6 $ 7.8 $ 2.3 $ 24.7 $ 18.5 $ 10.0 $ 6.1 $ 0.6 $ 0.1 $ 0.0 $ 1.6 $ 0.0 $ 12.7
Corporate/Brand $ 788.5 $ 40.8 $ 134.3 $ 144.0 $ 140.7 $ 61.0 $ 37.3 $ 12.2 $ 15.8 $ 5.5 $ 3.1 $ 20.5 $ 6.9 $ 6.6 $ 39.2 $ 18.1 $ 25.2 $ 17.4 $ 3.7 $ 19.5 $ 8.7 $ 15.1 $ 0.5 $ 12.3
Publishing $ 10.3 $ 0.2 $ 1.4 $ 1.1 $ 0.2 $ 1.5 $ 0.1 $ 0.0 $ 0.5 $ 0.5 $ 1.3 $ 0.2 $ 0.2 $ 1.1 $ 0.0 $ 0.5 $ 0.0 $ 0.4 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ - $ 0.8
TOTAL WW $ 3,747 $ 158 $ 548 $ 278 $ 302 $ 150 $ 161 $ 78 $ 43 $ 64 $ 161 $ 539 $ 113 $ 97 $ 113 $ 559 $ 114 $ 147 $ 16 $ 22 $ 11 $ 27 $ 11 $ 36

Retail Revenues of Licensed Merchandise, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 9.7% 31.5% 0.1% 0.6% 0.7% 3.6% 3.9% 3.0% 0.1% 0.1% 2.4% 3.6% 0.5% 0.1% 19.7% 2.6% 13.0% 0.5% 0.6% 0.2% 0.5% 0.1% 3.0%
Celebrity 100% 4.6% 51.5% 0.1% 3.4% 6.8% 7.1% 1.1% 0.1% 1.6% 0.0% 4.2% 0.3% 0.3% 0.6% 5.2% 3.4% 6.2% 0.4% 0.2% 0.0% 0.0% 1.1% 1.7%
Entertain/Character 100% 2.5% 10.4% 5.0% 6.7% 1.9% 4.2% 2.2% 0.9% 2.0% 6.1% 16.9% 4.1% 3.6% 1.5% 22.2% 3.1% 5.0% 0.5% 0.1% 0.1% 0.4% 0.4% 0.3%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 16.6% 32.1% 3.8% 2.5% 10.8% 9.1% 5.6% 0.2% 2.2% 0.4% 2.3% 0.9% 1.4% 5.1% 2.5% 2.3% 1.7% 0.0% 0.0% 0.1% 0.1% 0.3% 0.0%
Music 100% 1.9% 9.2% 0.0% 0.4% 1.9% 1.0% 0.2% 0.0% 1.8% 35.3% 4.9% 3.4% 3.3% 5.8% 13.7% 0.5% 1.6% 0.6% 0.0% 0.1% 0.2% 0.0% 14.1%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 17.9% 0.0% 0.0% 0.0% 0.0% 22.3% 59.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 4.1% 19.2% 2.7% 0.0% 3.8% 0.0% 0.2% 1.4% 1.2% 2.2% 38.6% 2.4% 0.7% 7.7% 5.8% 3.1% 1.9% 0.2% 0.0% 0.0% 0.5% 0.0% 4.0%
Corporate/Brand 100% 5.2% 17.0% 18.3% 17.8% 7.7% 4.7% 1.5% 2.0% 0.7% 0.4% 2.6% 0.9% 0.8% 5.0% 2.3% 3.2% 2.2% 0.5% 2.5% 1.1% 1.9% 0.1% 1.6%
Publishing 100% 2.0% 13.7% 11.0% 1.6% 14.7% 1.4% 0.0% 4.7% 4.7% 12.4% 2.2% 2.2% 10.7% 0.0% 4.9% 0.4% 4.4% 0.3% 0.7% 0.0% 0.0% 0.0% 7.9%
TOTAL WW 100% 4.2% 14.6% 7.4% 8.1% 4.0% 4.3% 2.1% 1.2% 1.7% 4.3% 14.4% 3.0% 2.6% 3.0% 14.9% 3.1% 3.9% 0.4% 0.6% 0.3% 0.7% 0.3% 1.0%

Retail Revenues of Licensed Merchandise, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 0.2% 0.6% 0.5% 0.0% 0.0% 0.0% 0.2% 0.5% 0.6% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.3% 0.2% 0.8% 0.3% 0.3% 0.1% 0.2% 0.0% 0.8%

Revenue & Royalty Tables – Top 10 Countries

Celebrity 1.1% 1.2% 4.0% 0.0% 0.5% 1.9% 1.9% 0.6% 0.1% 1.1% 0.0% 0.3% 0.1% 0.1% 0.2% 0.4% 1.3% 1.8% 1.0% 0.5% 0.0% 0.0% 4.3% 2.0%
Entertain/Character 61.0% 35.5% 43.4% 41.1% 50.6% 28.8% 59.4% 63.5% 50.0% 73.4% 86.5% 71.5% 83.5% 84.8% 29.7% 90.8% 62.1% 77.8% 70.2% 11.4% 16.1% 34.8% 83.6% 16.3%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 7.1% 28.1% 15.6% 3.6% 2.2% 19.2% 15.1% 19.0% 1.5% 9.2% 0.7% 1.1% 2.2% 3.8% 12.0% 1.2% 5.4% 3.1% 0.5% 0.0% 1.9% 1.5% 7.5% 0.0%
Music 0.7% 0.3% 0.4% 0.0% 0.0% 0.3% 0.2% 0.1% 0.0% 0.7% 5.7% 0.2% 0.8% 0.9% 1.3% 0.6% 0.1% 0.3% 1.0% 0.0% 0.2% 0.2% 0.0% 10.0%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 8.5% 8.4% 11.2% 3.1% 0.0% 8.1% 0.1% 0.7% 10.2% 6.1% 4.4% 22.9% 6.9% 2.4% 21.9% 3.3% 8.8% 4.1% 3.6% 0.3% 0.0% 6.2% 0.1% 35.0%
Corporate/Brand 21.0% 25.8% 24.5% 51.8% 46.6% 40.6% 23.1% 15.6% 36.5% 8.7% 1.9% 3.8% 6.1% 6.9% 34.8% 3.2% 22.1% 11.8% 23.2% 87.2% 81.6% 57.1% 4.4% 33.7%
Publishing 0.3% 0.1% 0.3% 0.4% 0.1% 1.0% 0.1% 0.0% 1.1% 0.8% 0.8% 0.0% 0.2% 1.1% 0.0% 0.1% 0.0% 0.3% 0.2% 0.3% 0.0% 0.0% 0.0% 2.2%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

63 The 2020 Annual Global Licensing Industry Study

 Revenue & Royal ty S ummar y Tables – To p 1 0 Co u ntr ies
T H E N E T H E R L A N D S R OYA LT Y
The Netherlands

Royalties from Licensed Merchandise and Services, By Property Type and Product Category, 2019 (in millions of US$)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art $ 0.5 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0
Celebrity $ 2.6 $ 0.1 $ 1.4 $ 0.0 $ 0.1 $ 0.2 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.1 $ 0.1 $ 0.0 $ 0.0 $ - $ - $ 0.0 $ 0.0
Entertain/Characters $ 136.1 $ 3.6 $ 14.9 $ 6.0 $ 6.0 $ 2.8 $ 5.8 $ 2.5 $ 0.9 $ 3.0 $ 7.5 $ 26.5 $ 6.1 $ 4.8 $ 2.1 $ 33.0 $ 3.9 $ 4.8 $ 0.4 $ 0.1 $ 0.1 $ 0.5 $ 0.6 $ 0.3
Collegiate $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Fashion $ 14.3 $ 2.4 $ 5.1 $ 0.4 $ 0.3 $ 1.5 $ 1.3 $ 0.8 $ 0.0 $ 0.3 $ 0.0 $ 0.3 $ 0.2 $ 0.2 $ 0.7 $ 0.4 $ 0.3 $ 0.2 $ 0.0 $ - $ 0.0 $ 0.0 $ 0.0 $ 0.0
Music $ 1.4 $ 0.0 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.4 $ 0.1 $ 0.1 $ 0.0 $ 0.1 $ 0.2 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0 $ 0.0 $ - $ 0.2
Non- Profit $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ - $ 0.0 $ - $ - $ - $ - $ 0.0 $ 0.0 $ - $ - $ - $ - $ - $ - $ - $ -
Sports $ 19.9 $ 0.8 $ 3.9 $ 0.4 $ 0.0 $ 0.7 $ 0.0 $ 0.0 $ 0.2 $ 0.2 $ 0.4 $ 8.3 $ 0.5 $ 0.1 $ 1.3 $ 1.2 $ 0.5 $ 0.4 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.7
Corporate/Brand $ 38.9 $ 2.3 $ 8.2 $ 6.1 $ 5.6 $ 3.1 $ 2.1 $ 0.5 $ 0.8 $ 0.3 $ 0.1 $ 1.1 $ 0.4 $ 0.5 $ 2.1 $ 1.0 $ 1.1 $ 0.9 $ 0.1 $ 0.8 $ 0.4 $ 0.7 $ 0.0 $ 0.6
Publishing $ 0.4 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.1 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ - $ 0.0
TOTAL WW $ 214 $ 9 $ 34 $ 13 $ 12 $ 8 $ 9 $ 4 $ 2 $ 4 $ 9 $ 36 $ 7 $ 6 $ 6 $ 36 $ 6 $ 6 $ 1 $ 1 $ 0 $ 1 $ 1 $ 2

Royalties from Licensed Merchandise and Services, By Product Category, 2019 (as a percentage of Property Type)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 100% 9.8% 34.3% 0.1% 0.4% 0.7% 3.5% 3.3% 2.5% 0.1% 0.1% 2.7% 3.4% 0.4% 0.1% 20.8% 2.1% 11.5% 0.2% 0.6% 0.1% 0.4% 0.1% 2.8%
Celebrity 100% 4.7% 54.9% 0.1% 2.4% 6.5% 7.2% 1.0% 0.1% 1.6% 0.0% 4.6% 0.3% 0.4% 0.5% 5.2% 2.8% 4.8% 0.2% 0.2% 0.0% 0.0% 1.0% 1.6%
Entertain/Characters 100% 2.6% 11.0% 4.4% 4.4% 2.1% 4.3% 1.9% 0.6% 2.2% 5.5% 19.5% 4.5% 3.5% 1.5% 24.2% 2.8% 3.5% 0.3% 0.1% 0.1% 0.4% 0.4% 0.3%
Collegiate 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 100% 16.7% 35.8% 2.4% 1.7% 10.5% 9.2% 5.3% 0.2% 2.4% 0.3% 2.0% 1.0% 1.1% 4.6% 2.5% 2.2% 1.5% 0.0% 0.0% 0.1% 0.1% 0.3% 0.0%
Music 100% 2.0% 10.9% 0.0% 0.2% 2.0% 1.1% 0.2% 0.0% 1.9% 31.2% 5.9% 3.7% 3.4% 5.7% 15.2% 0.5% 1.4% 0.4% 0.0% 0.1% 0.2% 0.0% 13.9%
Non- Profit 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 17.8% 0.0% 0.0% 0.0% 0.0% 20.6% 61.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 100% 3.8% 19.5% 2.0% 0.0% 3.5% 0.0% 0.1% 1.2% 1.2% 2.1% 41.8% 2.5% 0.7% 6.7% 6.1% 2.6% 1.8% 0.1% 0.0% 0.0% 0.4% 0.0% 3.6%
Corporate/Brand 100% 6.0% 21.2% 15.6% 14.4% 8.1% 5.4% 1.4% 2.1% 0.8% 0.3% 2.8% 1.1% 1.2% 5.4% 2.5% 2.8% 2.2% 0.3% 2.1% 1.0% 1.8% 0.0% 1.6%
Publishing 100% 2.5% 17.2% 5.6% 1.4% 13.6% 1.5% 0.0% 4.5% 5.1% 11.5% 2.9% 2.5% 11.1% 0.0% 6.0% 0.4% 4.6% 0.2% 0.7% 0.0% 0.0% 0.0% 8.8%
TOTAL WW 100% 4.3% 15.9% 6.0% 5.6% 3.9% 4.4% 1.8% 0.9% 1.8% 4.0% 17.0% 3.4% 2.6% 2.9% 16.8% 2.7% 3.0% 0.3% 0.4% 0.2% 0.6% 0.3% 0.9%

Royalties from Licensed Merchandise and Services, By Property Type, 2019 (as a percentage of Product Category)
Accessories Food and Health and Software/ Video Themed Lawn/ Garden/
Property Total Apparel CE Footwear Home Décor Housewares Infant Music/ Video Paper Products Publishing Sporting Goods Toys Gifts Gaming Auto Parts Services Pet Products Other
Fashion Beverage Beauty games/apps Entertainment Tools/ Hardware

Art 0.3% 0.6% 0.5% 0.0% 0.0% 0.0% 0.2% 0.4% 0.7% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.3% 0.2% 1.0% 0.2% 0.3% 0.2% 0.2% 0.0% 0.7%
Celebrity 1.2% 1.3% 4.1% 0.0% 0.5% 2.0% 2.0% 0.7% 0.1% 1.0% 0.0% 0.3% 0.1% 0.2% 0.2% 0.4% 1.2% 1.9% 0.9% 0.6% 0.0% 0.0% 4.0% 2.0%

Revenue & Royalty Tables – Top 10 Countries

Entertain/Characters 63.5% 38.5% 43.9% 46.6% 50.1% 33.4% 61.3% 65.1% 42.8% 75.0% 87.3% 72.7% 84.0% 84.4% 33.4% 91.6% 65.9% 74.4% 76.1% 14.6% 21.9% 38.6% 86.0% 17.5%
Collegiate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Fashion 6.7% 25.9% 15.1% 2.7% 2.1% 18.0% 13.9% 19.4% 1.6% 8.6% 0.5% 0.8% 2.1% 2.8% 10.5% 1.0% 5.3% 3.3% 0.4% 0.0% 2.3% 1.5% 7.1% 0.0%
Music 0.7% 0.3% 0.5% 0.0% 0.0% 0.3% 0.2% 0.1% 0.0% 0.7% 5.2% 0.2% 0.7% 0.8% 1.3% 0.6% 0.1% 0.3% 0.9% 0.0% 0.3% 0.2% 0.0% 9.9%
Non- Profit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sports 9.3% 8.2% 11.4% 3.2% 0.0% 8.2% 0.1% 0.6% 12.3% 6.1% 4.9% 22.9% 7.0% 2.6% 21.3% 3.4% 8.7% 5.6% 3.6% 0.4% 0.0% 6.6% 0.1% 36.0%
Corporate/Brand 18.2% 25.1% 24.2% 47.3% 47.1% 37.3% 22.3% 13.8% 41.5% 8.0% 1.5% 3.0% 5.7% 8.2% 33.3% 2.7% 18.5% 13.2% 17.7% 83.7% 75.4% 53.0% 2.9% 31.8%
Publishing 0.2% 0.1% 0.2% 0.2% 0.1% 0.7% 0.1% 0.0% 1.0% 0.6% 0.6% 0.0% 0.2% 0.9% 0.0% 0.1% 0.0% 0.3% 0.2% 0.3% 0.0% 0.0% 0.0% 2.0%
TOTAL WW 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

64 The 2020 Annual Global Licensing Industry Study

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65 The 2020 Annual Global Licensing Industry Study