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O&m Swot

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. Their main products include the iPhone, Mac, iPad, and Apple Wearables. The iPhone operates on Apple's iOS operating system. A SWOT analysis identified Apple's strengths as its iconic brand, top technology, innovative products, and loyal customer base. Weaknesses included high prices, lack of compatibility and variety. Opportunities exist in customer growth, expanding distribution, and using new technologies like AI. Threats include lawsuits, competition, component shortages, and market penetration. Given its strengths outweigh weaknesses, Apple should pursue a maxi-mini strategy to leverage strengths to overcome threats in the current environment

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90 views6 pages

O&m Swot

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. Their main products include the iPhone, Mac, iPad, and Apple Wearables. The iPhone operates on Apple's iOS operating system. A SWOT analysis identified Apple's strengths as its iconic brand, top technology, innovative products, and loyal customer base. Weaknesses included high prices, lack of compatibility and variety. Opportunities exist in customer growth, expanding distribution, and using new technologies like AI. Threats include lawsuits, competition, component shortages, and market penetration. Given its strengths outweigh weaknesses, Apple should pursue a maxi-mini strategy to leverage strengths to overcome threats in the current environment

Uploaded by

Ion Arsenii
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Apple Inc.

Apple Inc. designs, manufactures, and markets smartphones, personal computers,


tablets, wearables, and accessories, and sells a variety of related services. The
Company's products include iPhone, Mac, iPad, and Wearables, Home and
Accessories. iPhone is the Company's line of smartphones based on its iOS
operating system.

SWOT:
Strengths:
• Globally iconic, recognizable
• Top technology
• Leader in designing innovative products
• Loyal customer-base
• Low failure rate
• Qualified professionals
Weaknesses:
• High priced products
• Incompatibility with other software
• Lack of variety of Products
• Lack of marketing and promotions
Opportunities:
• Customer growth
• Expanding Distribution network
• Implementing Eco-friendly technology
• Utilizing Artificial Intelligence
Threats:
• Lawsuits
• Increasing Competition
• Shortage in necessary components
• Market penetration

SWOT Matrix:

Description of Relations:
Strengths & Opportunities
S1/O1 – Being a globally recognizable company is a magnet for customers.
S2/O1– New technology attracts new customers.
S4/O1– Having a Loyal Customer base is a free PR program for a company that
helps customer growth.
S1/O2– Being a globally recognized Company it has a lot of the necessary
resources to provide a larger distribution system.
S2/O3– Having access to top technology implements the fact that the company
also has the resources to implement eco-friendly products.
S3/O3–Being a Leader in designing Innovative Products allows to easily implement
the creation of eco-friendly products.
S4/O3– A loyal Customer base will be maintained by eco-friendly ideas.
S2/O4– Apple’s top technology allows it to use AI in their products for example
“Ciri” a mobile AI system that helps finding necessary information.
S4/O4– Implementing AI technology will keep Loyal Customers Interested in
Apple’s products.

Weaknesses & Opportunities


W1/O1– Highly priced products stop customer growth.
W2/O1– Incompatibility with other products is a big problem when it comes to
customer growth because it is hard to attract new that come from other
companies.
W3/O1– Lack of product variety is a red flag for new coming customers.
W4/O1– Lack of marketing is a problem in the case of attracting new customers
due to lack of information about the company’s products.
W4/O2– Lack of marketing and promotions can reduce customer interest and not
implement new distribution routes to new areas where the company can acquire
new customers.
W1/O3– Eco-friendly products always affect prices because it takes a lot more
time to create and costs more to produce thereby its more expensive.
W1/O4– New technology always comes with a higher price.
W2/O4– Incompatibility with other software can cause problems in using AI
technology because it may have different working structures therefore making it
unable to be used.

Strengths & Threats


S1/T1– As a global company lawsuit can be formed by pretty much every
competitor.

S2/T1– Other companies might come up with lawsuits in response to the new
technology.

S1/T2– When being a global company competitors are everywhere.


S2/T2– Competitors might try to copy technology and product ideas.
S3/T2– Every competitor looks up to the leader.
S4/T2– Having loyal customer base helps dealing with competitors.
S2/T3– Shortages may affect quality of technology.
S4/T3– With loyal customer base any delays can be less noticed.
S1/T4– Being a global company means competing on every possible market.
S2/T4– Top technology is expensive and that means it's not for everyone.
S3/T4– Innovations help gaining market shares.
S4/T4– Loyal customers are not helpful to grow market penetration.

Weaknesses & Threats


W1/T2– Big prices scare fewer wealthy customers and they buy at Apple
competitors.

W2/T2– Customers like universal products.


W3/T2– Other competitors produce a wider range of products in wider range of
prices.

W4/T2– Other competitors invest more in advertisements.


W1/T3– Shortages may increase the final price due to time wasting.
W2/T3– Using unique solutions increase chance of shortages.
W1/T4– Higher prices decrease customer base.
W2/T4– Not universal products decrease customers base.
W3/T4– Small variety decrease customers base.
W4/T4– EKO solutions attract new customers.

Strategy Type:
ST situation - maxi-mini strategy
The source of the company's development difficulties here is the unfavorable
system of external conditions (predominance of threats). The company can
oppose it with great internal potential and try to overcome threats
using its strengths to the maximum.

Actions that the company can take, considering the results of the
SWOT analysis to improve its position:
Specific planning to address the risks and threats to big companies like Apple
should be based on the positioning of the company in the market, play to the
strengths of the organization, and flexible enough to be adjusted in real-time as
needed due to the ever-changing nature of real-world threats. However, there are
several categories that apply to most businesses. Earning a name in the market
did wonders for Apple and the key to building a good reputation is addressing the
concerns of your customers., therefore, they are able to identify any weakness as
soon as it arises and prioritize which one depending on the order or level of risk
posed to the company. Because the economy is always changing, more so at
varying speeds from industry to industry, Apple should constantly monitor the
threats that it faces within its environment and come up with an effective
strategy to manage these threats.

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