Human Resource Management - Case - in Today's Rapidly Changing Business Environment
Human Resource Management - Case - in Today's Rapidly Changing Business Environment
Human Resource Management - Case - in Today's Rapidly Changing Business Environment
CASE STUDY
CASE STUDY
In 2008, Chicago based consulting firm Sonoma Partners, LLC, (Sonoma
Partners), featured in the 'Chicago's Best and Brightest Companies to work for'
for the second consecutive time. Experts felt that in a relatively short time, the
company had demonstrated its ability to create organizational value and
business results through its policies and best practices in human resource (HR)
management. The highlights of its HR practices were a good benefits package, a
stimulating workplace, and a unique mentoring program. Sonoma Partners, LLC
(Sonoma Partners), a consulting company based in Chicago, USA, was founded
in 2001. It helped small and medium enterprises (SME) to build and manage
their database using Microsoft Dynamics CRM (Customer Relationship
Management) software. Sonoma Partners was a Microsoft Gold Certified
Partner and had been working with Microsoft CRM since its inception. In
addition to its success in CRM implementations for client firms and the various
awards it received for it, the relatively small entrepreneurial venture had also
earned accolades for its human resource (HR) management practices.
Q1. Critically analyze the HR practices at Sonoma Partners. Do you think the
company will be able to attract and
retain talent in an industry that was known for high attrition? Give reasons to
support your answer.
Q2. List down the HR best practices followed by Sonoma Partners and
comment on what impact these practices have
on its employees/potential employees.
CASE STUDY
CASE STUDY