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Orange Case Study1

Orange's vision is to empower Egyptian youth through education and training. Its mission is to support career building for youth through scholarships, research support, business skills training, and awareness campaigns in cooperation with educational institutions. Orange aims to be one of the fastest growing telecom companies in Egypt by expanding its services like ringback tones, gaming, music, and more. A SWOT analysis identified strengths like its strong brand portfolio but also weaknesses such as gaps in its product range. Macroenvironmental factors like political regulations and laws influence Orange, and as an uncontrollable actor it must react to changes in the regulatory environment set by the National Telecom Regulatory Authority.

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Angie Ibrahim
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108 views4 pages

Orange Case Study1

Orange's vision is to empower Egyptian youth through education and training. Its mission is to support career building for youth through scholarships, research support, business skills training, and awareness campaigns in cooperation with educational institutions. Orange aims to be one of the fastest growing telecom companies in Egypt by expanding its services like ringback tones, gaming, music, and more. A SWOT analysis identified strengths like its strong brand portfolio but also weaknesses such as gaps in its product range. Macroenvironmental factors like political regulations and laws influence Orange, and as an uncontrollable actor it must react to changes in the regulatory environment set by the National Telecom Regulatory Authority.

Uploaded by

Angie Ibrahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Orange

Name: Mohamed Mossad Mohammed


ID:20201154

Supervised By Dr/ Soha Shalaby


TA/Hala Mahmoud

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1) Vision
A Vision is what a company desires to achieve in the long-run, generally in a time frame of
-
five to ten years, or sometimes even longer.

- Orange’s vision is to shape an empowered and well equipped generation of Egyptian youth
through education and training support.

2) Mission
- A Mission is a sentence or short paragraph that defines the existence of a business,
nonprofit, government organization, or any other entity. It usually gets at the heart of why a
company exists, rather than how it exists.

- Orange’s mission is to support youth in building successful careers by providing


educational scholarships, research support, business skills training and awareness in
cooperation with specialized educational institutions. And that their people accelerate
the digital development of the Egyptian society by providing innovative solutions &
unmatched customer experience.
3) Goals
- Orange’s Goals is to be one of the fast growing telecoms, through radioactive waves,
Ring Back Tones, Gaming, Music, iVAS and so much more services they are willing
to bring to the table.
4) Objectives
- Orange is focusing on being one of the biggest RBT (Ring Back Tone) services,
offering better tones with the hottest artists.

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5) SWOT Analysis

Strength Weakness

- Stong Brand Portofolio - There are gaps in the product range


- Strong Free Cash Flow sold by the company.
- Superb Perfomance in new - Investment in Research and
markets. Development is below the fastest
- Good Returns on Capial growing players in the industry.
Expenditure. - Organization structure is only
- Successful track record of compatible with present business
developing new products. model thus limiting expansion in
adjacent product segments.
- High level of customer
satisfaction. - Not very good at product demand
forecasting.
- Automation of activities.

- Opening up of new markets


because of government agreement. - No regular supply of innovative
- Stable free cash flow provides products.
opportunities to invest in adjacent - Intense competition.
product segments. - Shortage of skilled workforce.
- Government green drive also - Imitation of the counterfeit and
opens an opportunity for low quality product .
procurement of Orange products by
the state as well as federal - Rising raw material.
government contractors. - Increasing trend toward
- New trends in the consumer isolationism.
behavior can open up new markets
for Orange.

Opportunities Threats

3
6) Product/Market Expansion Grid
Why this company use mentioned strategy? (your opinion)

In my opinion I feel that Orange Egypt has a little bit of both regarding Market
Penetration and Product Development. Market Penetration which is a growth strategy
increasing sales to current market segments without changing the product and Product
Development which is a growth strategy that offers new or modified products to existing
market segments.
7) B.C.G Matrix
Orange is a star.
since Orange already has a High Market Growth Rate and a High Relative Market Share.
8) Macro-environmental factors that affect the company
(Demographic, Economic, Natural, Technological, Political, Cultural)
For Orange, I would say the most factor that may affect this telecommunication is the
political factor, since; laws, government agencies, and pressure groups may influence or
limit various organizations and individuals in a given society.

9) How the company react to the marketing environment?


(Uncontrollable, Proactive, Reactive)

It is uncontrollable, as Orange cannot take any actions or steps without the approval of
the NTRA; which is considered to be the mother of all telecommunications. The NTRA
reacts and adapts with rules and regulations of the government, which affects any other
telecommunications.

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