Coca Cola FS
Coca Cola FS
Year 1 Year 2
1.How much operating income did Coca-Cola earn, before taxes, in Year 2? How does this
compare to how much Coca-Cola earned in Year 1? What are the reasons for the difference?
2 . The biggest expense for Coca-Cola is advertising, which is part of the selling, generals
and administrative (G&A) expenses. A large portion of these expenses is designed to build up
Coca-Cola’s brand name. Should advertising expenses be treated as operating expenses or are
they really capital expenses? If they are to be treated as capital expenses, how would you
capitalize them? (Use the capitalization of R&D as a guide.)
3. What effective tax rate did Coca-Cola have in Year 2 ? How does it compare with what the
company paid in Year 1 as an effective tax rate? What might account for the difference?
4. You have been asked to assess the profitability of Coca-Cola as a firm. To that end,
estimate the pre-tax operating and net margins in both years for the firm. Are there any
conclusions you would draw from the comparisons across the two years?
5. The book value of equity at Coca-Cola in Year 1 was $7,274 million. The book value of
interest-bearing debt was $3,875 million.
Estimate: a. The return on equity (beginning of the year) in Year 2.
b. The pre-tax return on capital (beginning of the year) in Year 2
c. The after-tax return on capital (beginning of the year) in Year 2, using the effective tax rate
in Year 2.