Polytechnic University of The Philippines: San Pedro Campus

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Polytechnic University of the Philippines

San Pedro Campus

Problem 1:
Discuss the importance of Porters Five-Forces model in the evaluation of the competitiveness of
the firm?
Porter's five forces determine a company's competitive environment, which affects
profitability. The bargaining power of buyers and suppliers affect a small company's ability to
increase prices and manage costs, respectively.
For example, if the same product is available from several suppliers, then buyers
have bargaining power over each supplier. However, if there is only one supplier for a particular
component, then that supplier has bargaining power over its customers. Low-entry barriers attract
new competition, while high-entry barriers discourage it. For example, opening a home-cleaning
business is simple, but starting a manufacturing company is considerably more difficult. Industry
rivalry is likely to be higher when several companies are vying for the same customers, and
intense rivalry leads to lower prices and profits.

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