HONDA ACTIVA

Session 2011-2012

B.B.A FOURTH SEM

SUBMITTED TO
Mr. ANKUR SIR
(Head of Noble College, Sagar)

Under Guidance Submitted By

Mr. Ankur Bhatt Govinda gupta
(Noble College) (BBA IV sem)

NOBLE COLLEGE
NH-26 RAJAKHEDI (MAKRONIA) SAGAR, MADHYA PRASESH
470004
PH: 07582-231254, e-mail- [email protected] & [email protected]
 Acknowledgement

I wish to express my deep sense of gratitude to the principal of

Nobel collage sagar for providing me with the opportunity of
doing the project report. This report is based on brand
awareness of HONDA ACTIVA which will an asset through out
May life.

It is my proud privilege to express my deep regards to {faculty

member of noble college} which always found supporting me at
time when I was intervolve he is very supporting and helping
,without his i would not have completed my project report
successfully.
I am also thankful to “ANKUR BHATT” for their
constant encouragement guidance and their valuable suggestion
to undertake the study.
I am very thankful to all retailers and whole sealer
whom i had approach for collection of necessary data and who
give their valuable time and comments which was inputs for my
survey.
At last i would like to thank all staff member of my
department parents and friends for this kinds support and
suggestion.

SIG. for student

..........................
 Declaration

I Govinda gupta son of Shri Bharat kumar gupta certify

that the project report entitled a project work on Product profile survey

of “HONDA ACTIVA” in sagar city prepared by me is my

personal and an authentic work under the guidance of Mr. ANKUR
BHATT Faculty of Noble College, Sagar.

Date:………. Signature of student

Place:………. Govinda gupta
B.B.A.Fourth Sem.

CERTIFICATE
 DATE................

The project report entitled “Product Profile Survey of ‘‘HONDA

ACTIVA” prepared by Govinda gupta under the guidance and
supervision of Mr.ANKUR BHATT for the partial fulfillment of the
Degree of Bachelor of Business Administration is
Satisfactory in respect of:

Signature of supervisor Signature of Examiner

............................. …...........................

Signature of Head of Department.

………………………

Certificate of the surveyed institution

This is to certify that Govinda gupta has visited our office/ institution
for his/her project work. During the project work and behavior was
satisfactory.

Date:………….. Signature:………..................….
Place:………. Name:……………................….
Designation:…….............……..
Office / institution……........…..

Table of contents
 Introduction ........................................
 History ................................................
 Objectives ...........................................
 Research Methodology .......................
 Data Collection Method .....................
 Research Design .................................
 Limitation ...........................................
 Data analysis & Interpretation ............
 Conclusions & Findings ......................
 Suggestion ...........................................
 Recommendation ................................
 Bibliography .......................................
 Questionnaire ......................................

Limitation
 Each and every project report has got certain limitation as well. It
is very difficult to study every aspect minutely and there is
always a chance of error in it.
 Some of the limitation of the project are:~
 The report had to be completed in a selected area with in a
specified time limit.
 sample size was very small as coma red to the population of sagar
city.
 People did not give full response and there is a base in some
personal question.
 Data received may not be their actual one and may have some
variance.
 Data’s from the secondary source may have some errors and there
objectives may not relevant with the present project.

Data Analysis and Interpretation

 Dealers and customers response.

 Media affect on product sale.

 purchasing criteria of customers.

 Company most preferred.

 Customers views about the product.

Research mythology
Research mythology:~ is a way to systematically solved the research
problem. Research in common place refers to a search of knowledge.
Research is an original contribution to the existing state of knowledge.
Marking for its advancement. The role of research in several fields of
applied economics whether related to business or economy as a whole
has greatly increased in modern times.
Firstly we should know what is a research mythology every project
report converted scientifically had specified framework is cooled
research design accurately and economically there are generally two
types of research design.
1:~Exoloratory

Objective
 The Main objectives of Project are:

 To Know the level of satisfaction consumer get from different

companies face cream

 To find out the market share of different face cream.

 To know the customers view and motives about the product and
product.

 To conduct a customer behaviors survey as that a two way inter

action between dealer and selection of jam.

 To know about consumer preference in purchase decision.

 To know about effective advertising media to create customer

awareness.

 To develop suggestion from customer.

 To make an analysis of popular product.

Data collection method

There are two data collection methods.
Which are used here them: ~
1:~ Primary data: Primary data is collected using questionnaire forms
and personal interviewing.
2:~ Secondary data: secondary data is collected form other secondary
sources life internet various previous reports and journals.

Research design
 Research type : Exploratory
 Fieldwork : Sagar
 Research instrument : Questionnaire
 Research approach : Survey method
Sample size
 Customer : 10
 Dealer / Retailer : 01

Product Name Radio Magazine Television Newspaper

 ACTIVA 10 20 60 10
Aviator 10 10 70 20
pleasure 10 20 50 30
Others 30 40 30 20

40
35
30
25 Radio
20 Magazine
15 Television
10 Newspaper
5
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

introduction

Scooters are usually the underdogs in the two-

wheeler market though they are in great demand
from every sort of buyer, from college kids to men
and women of all ages. And there is no denying
that the scooter that really rules the roost in India is
the Honda Activa. But as good a scooter as the
Activa is, it does lack panache. So for those who
want a bit of flamboyance while keeping the
Activa’s practicality, Honda has been offering
another gem for quite a few years now,  While
maintaining the Activa’s underpinnings, the Dio
loses the heavy steel body and replaces it with a
sleek plastic body which not only makes it look
extremely euro-chic, but also makes it look like it’s
doing 100km/h while standing still. So obviously
this made the Dio a big hit with younger audiences.
And with the Activa having gone through a major
upgrade a couple of years back with a slightly
increased capacity 109cc engine, a new Combi
Brake System and some design alterations, it was
high time that the Dio too went under the knife.
 
So finally at the Delhi Auto Expo 2012, Honda
unveiled the next generation of its scooter which
will cater to the younger masses. And the first thing
that really strikes you is the completely redesigned
front end of the bike. The trapezoidal headlight and
the two sliver like indicators have been replaced by
a massive new unit that incorporates the headlight
and indicators into one near seamless piece that is
sprawled all over the front body panel. The new Dio
of course retains the headlight-less unbroken
handlebar shroud from the older bike and though its
design is pretty similar, it does sport a few
additional lines and curves.

History

   The Honda story is the story of one man,

Soichiro Honda, and his unparalleled
achievement of bringing motor cycles to the
masses. Soichiro Honda was a racer, a
businessman, and a manufacturer. But most of
all he was a dreamer. He dreamed of a better
way of making piston rings, founded a small
company, and began production. He dreamed
of giving people everywhere an economical
form of transportation, and began producing
small motorcycles, including one built in 1949
called the D-Type Dream.
   He also loved racing too. So his company
built bigger and faster machines, two, four, five
and six-cylinder race bikes and won the Isle of
Man.
   Honda Motor Company is by far the world's
biggest motorcycle maker. Honda's first
motorcycle was born out of necessity in
immediate post World War II Japan, where
public transportation was desperately
overcrowded and gasoline severely restricted.
   Looking for a solution to his, and thousands
of others', personal transport problems, Honda
came across a job lot of 500 war surplus two-
stroke motors designed to power electric
generators; nobody else wanted them so Honda
picked them up cheap.
   His aim was to adapt them for attachment to
push-bikes and, by October 1946, his small
factory in Hamamatsu was making complete,
makeshift motor bikes using proprietary cycle
frames. Because gasoline was in short supply,
Honda adapted his motors to run on turpentine,
a fuel that he himself distilled from pine trees
and sold throughout Japan. Turpentine (or gas
thinned out with turpentine) was not the best
thing for powering motorbikes, and required a
lot of strenuous pedaling to warm the engine up
enough before you could get going.
   Honda's first bikes were very successful and
supplies of the surplus engines ran out after a
few months. Business was good by then, so he
decided to manufacture his own motors. Using
the surplus motor as a model, Honda designed
and built his own 50cc engine.
   In November 1947, the 1/2 horsepower A-
Type Honda was being manufactured and sold
as a complete motorbike. Because the
motorbike gave off a lot of smoke and a stench
of turpentine it was known as the "Chimney".
   Soichiro Honda started Honda Motor
Company in 1948, at the age of 41. Soon after
he hooked up with financial whiz Takeo
Fujisawa and together they built an empire.
   1948 saw Honda introduce a 90cc version of
the A-Type known as the "B-Type".
   By 1949 Honda came out with the "D-Type".
Mr. Honda was involved in every step of the
two-stroke D-Type Dream's design and
manufacture. This was Honda's first
motorcycle. This was far from simply slotting a
motor into a pushbike frame. Honda called his
machine 'The Dream', because his dream of
building a complete, motorcycle had come true.
Soichiro Honda was an engineer and was
always looking to produce better and more
sophisticated machines.
   It turned out to be the 146cc, OHV, four-
stroke E-Type Dream. A powerful machine
producing 5 1/2bhp capable of 50mph. It had a
steel frame and proper suspension front and
rear. By October 1951 the new Dream was in
production at the rate of 130 units per day.
   In 1952 Honda produced the first "Cub" F-
Type, a 1/2 horsepower, 50cc, two-stroke
engine that was produced in huge numbers.
You could get one to fit to your pushbike or
buy the complete red and white Honda "Auto
Bai". Less than a year after its Introduction,
production was 6500 units per month, at that
time it was 70% of Japan's powered two-
wheeler market.
   In 1953 Honda produced the 90cc, four-
stroke single, a motorcycle of even greater
sophistication. This was known as the Benly, in
Japanese this means "convenience". The J-
Type Benly had a three-speed gearbox,
produced 3.8bhp, a pressed steel Frame, rear
suspension with the engine and swinging arm
on a sprung pivot, and telescopic front
suspension. Before long they were selling at a
rate of 1000 units a month.
   In 1954 a 200cc scooter, the Juno, was
introduced to capture some of the sales from
the Vespa scooter copies that were being built
in Japan. Honda produced different versions of
the Dream and Benly motorcycles over the
next few years incorporating different size
engines (up to 350cc) and other refinements.
   In September 1957 Honda introduced their
first twin-cylinder motorcycle, the
sophisticated 250cc OHC four-stroke C70
Dream. It was the forerunner of Honda's high-
performance 125 and 250cc twins.
   In early 1958 Honda fitted an electric starter
to the 250cc Dream and named it the C71 and,
in 1959, the latest Benly an incredibly
sophisticated 125cc OHC four-stroke twin,
capable of 70mph was introduced as the C92.
   In July 1958 Honda introduced in Japan what
became the world's most successful motor
cycle, the C100 Super Cub.
   The Super Cub was developed over three
years to be a cheap and practical motorcycle
that literally anyone could use. It used a 50cc
four-stroke OHV motor and centrifugal clutch
with three-speed transmission. It was so easy to
operate that even new riders could ride it as
easily as a pushbike. Its innovative frame
without a crossbar made it popular with the
ladies and set a new trend in commuter
motorcycling. The word "scooterette" was
coined to describe this step-through style
motorbike which sold in 50, 70 and 90cc
versions.
   In 1959 it was the first Honda motorcycle
sold in the U.S., eventually becoming the
world's best-selling vehicle (30 million to
date). As proof the original concept and design
was perfect is the fact that today's C50, C70
and C90s have only detail changes to set them
apart from the machines of 25 years ago.
   That same year, 1959, Honda introduced the
250cc C72 Dream in Amsterdam. This was the
first Japanese bike to be officially shown in
Europe. It surprised the crowd with its unusual
pressed steel frame, swing arm and front
leading link forks, sophisticated OHC all
aluminum engine, electric starter and
indicators.
   In the UK learners had just been restricted to
motorcycles of this size and wanted the fastest
bikes they could legally ride. The Honda's were
the fastest 250s around, and the C72 with its
improvements like 12-volt electric's and wet
sump lubrication, successor of the C71, was
capable of 80mph and could still get 66 miles
per gallon.
   The CB92 retained the pressed-steel frame
and leading link forks while the CB72 received
a tubular style frame and telescopic front
suspension.
   In 1961 two years after Honda started selling
Super Cubs, Honda stunned the racing world
with "Mike the Bike" Hailwood's twin victories
at the Isle of Man. It was the first of an
unprecedented string of victories that was only
the beginning of Honda's racing tradition.
   From the beginning, Mr. Honda dedicated his
company to racing, racking up over 100 major
motorcycle championships around the world.
What was learned from building high-
performance racing machines later led to the
development of groundbreaking production
motorcycles.
   The classic CB72 and CB77 helped fuel
interest in riding, got America on two wheels,
and established Honda as a serious player. The
Hawk name has appeared on Honda models
CB72, CB77, CB400T, NT650, VTR1000F
ever since, the latest being the 1998
VTR1000F.
   In 1962 this breakthrough advertising "You
meet the nicest people on a Honda" shattered
the myth that motorcycles were only for tough
guys and rebels. It reached out and made
Honda and motorcycling in general, appealing
to everyone.
   The C77 a 305cc version of the Dream and
the CB77, a Super Sports motorcycle
producing 28.5bhp were introduced in 1963.
   In 1964 the C95 a 154cc version of the Benly
and a 161cc version Of the CB160 was also
offered.
   The Hondells recorded "Little Honda" in
1964. Honda entered the American pop culture
as the subject of this hit song.
   In 1965 Honda, always eager for a new
market, jumped into the big leagues with their
first big, fast production motorcycle, the
innovative 43bhp CB450 twin. This was a
double overhead-camshaft machine with
torsion bar valve springs that would do a
genuine 104mph, a machine to challenge the
500cc-plus bikes.
   Despite its performance, sales of the CB450
worldwide were Poor. A number of
engineering changes were made, in 1967 a
five-speed gearbox was added.

Product Name Price Quality Goodwill

Activa 10 20 70
Aviatore 10 50 40
Pleasure 30 40 30
Others 20 50 30
 70
60
50
40 Price

30 Quality
Goodw ill
20
10
0
Activa aviatore pleasure Others

CANSUMER SATISFACTION
Product Name Yes No
Activa 90 10
aviator 70 60
pleasure 40
Others 50 50
 Bibliography

Dealer of market

www.Google.com

WWW .Honda ACTIVA.com

 Conclusion

On the basis of finding of this survey the

Following conclusion has been drawn:

 HONDA ACTIVA has big market segment.

 HONDA ACTIVA is a leader company.

 HONDA ACTIVA has large customer support

  HONDA ACTIVA is a widely available in the market.

NOBLE COLLEGE
Questionnaire for customer

Name of respondent………………
Add:……………………………………………………….………
Occupation:……………...............................................………
Contact No………………………............................................

1:- Do you use HONDA ACTIVA?

a: Yes b: No

2:- Which features do you like most?

 a: Qualities
b: performance
c: Cross effectiveness
d: Brand personality

3:- Which media affect you to by this product?

a: T.V.
b: News paper
c: Hording Or billboard
d: Megjin

4:- Are you satisfy with this product?

…………………………………………………………………………
……………………………………………………
5:- Which are the major competitors of this product according
to use?
..............................................................................................
6:- Are you satisfy with the price of this product?
a: Yes b: No

7:- Any suggestion?

................................................................................................

NOBLE COLLEGE

Questionnaire For dealer

Name of Dealer...........................................................

Add...............................................................................

Occupation....................................................................

Contact No...................................................................
1:- Do you stock Honda Activa ?
a: Yes b: No

2:- Which are the major competitors of this product according

to you?
.......................................................................................................

3: What are the margins from this product?

....................................................................................

4: what are the strength and wetness of this product?

......................................................................................

5: Any Suggestion?
.......................................................................................................
.......................................................................................................

Sing. Of surveyor Sing. Of Dealer