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K Hoa: Instruction For Final E-Commerce Project

The document provides instructions for completing a final e-commerce project. It outlines the required sections for the project including: company overview, market analysis, products/services, marketing plan, website design, logistics/operations plan, and financial plan. It also lists the minimum requirements for the website, which must include a home page, product/service pages, about us page, and contact us page. The website needs forms/shopping cart functionality but does not need a merchant account. Example student sites are also provided.

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Minh Tuấn Phạm
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47 views4 pages

K Hoa: Instruction For Final E-Commerce Project

The document provides instructions for completing a final e-commerce project. It outlines the required sections for the project including: company overview, market analysis, products/services, marketing plan, website design, logistics/operations plan, and financial plan. It also lists the minimum requirements for the website, which must include a home page, product/service pages, about us page, and contact us page. The website needs forms/shopping cart functionality but does not need a merchant account. Example student sites are also provided.

Uploaded by

Minh Tuấn Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INSTRUCTION FOR FINAL E-COMMERCE PROJECT

(Lecturer: Bui Thanh Khoa, Ph.D)


1. Structure Assignment
Market Opportunity

Company overview
Company Background information
Team
Business objectives (Vision and Mission)

a
Compentency and Competitive advantages

Market analysis

o
Macro Environment

Kh
Micro Environment
SWOT analysis

Products and services

Customer segmentation, Target market and Position


h
Marketing plan
Price
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Promotion
Place
Th

Website design

Logistics and operations plan


Suppliers
Production
Facilities
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Bu

Equipment
Shipping and fulfilment
Inventory

Financial plan

2. Website Requirement
At minimum, the site needs to consist of these elements:
1. Home page
· Your home page should include:
o Logo/Heading
o Navigation links to other pages
o A short introduction/description of your business
o Appropriate images
o A special offer (optional)
o Some recent news about your business (optional)
2. Product (or Services) page(s)
· Your Product Pages should include:
o Pictures, descriptions, order and price information for your products and/or
services.

a
o Navigation links to other pages, especially home, about us, order and other
product pages.

o
o Links to a shopping cart, if appropriate.

Kh
3. About Us page
· Your About Us page should include:
o Tag line or slogan: A few words or a brief sentence summarizing what the
h
organization does. This could be a mission statement or something similar.
an

o Tell your story: 1-3 paragraphs that offer a more detail about the
organization's history, goals and main accomplishments.
· These items are recommended for About Us pages, but not required for this
Th

class:
o Fact sheet: A section following the summary that elaborates on its key points
and other essential facts about the organization.
o Detailed information: Subsidiary pages with more depth for people who
i

want to learn more about the organization.


Bu

o Some great suggestions from Moz


4. Web form or shopping cart
· Your Web Form/Shopping Cart:
o If you choose to use WooCommerce or an E-commerce Builder a shopping
cart is included, but you don't need to activate it using a merchant account or
credit card
o If you create an HTML site it needs to have a Web form or a shopping cart,
but it does not need to be connected to a merchant account.
§ Web forms are pages that have text fields and other clickable buttons,
etc. that can be used to order products. When you submit the
information, it will be sent via email or some other Common Gateway
Interface (CGI) to you, the business owner/manager.
§ if you choose to have a shopping cart and are using Shopify, an easy
option is Shopify Payments. You can even test without charging a card
using test mode. Shopify provides easy to follow instructions to set up
and test Shopify Payments.
§ PayPal.
§ Many of you are already using PayPal. Their account and
shopping cart are free, until you have a transaction. It's also very
easy to set up.
PayPal Payment Button Instructions

a
§ A good alternative free shopping cart Mal's Ecommerce

o
o Check out these other alternatives to PayPal

Kh
o If you have a service provider, they can usually provide a shopping cart
service
5. Contact Us Page
· Your Contact Us page should include:
h
o Address
an

o Phone#(s)
o Fax#
Th

o Contact form (preferred method) or email


o Note: this information can be fictitious
6. Privacy Policy/Legal Page
i

· Your Privacy Policy page should include:


Bu

o Privacy Policy: you can visit any of the sites that your textbook refers to that
has one and adapt it for your own use. Change any appropriate information.
Here are a couple excellent models for a privacy policy: double-click truste
o Other important resources:
§ Better Business Bureau's sample privacy policy
§ Shopify privacy policy generator (includes a refund and terms of
service templates)
§ Free privacy policy generator

Example sites
Here are some example sites created by past students:
· Provence Decor by Pricila Jourdan
· Custom Persona Design by Samantha Dawn
· Uribe Janitorial Service by Tracy Uribe
· Pinfirmary by Matt Daughters

o a
Kh
h
an
i Th
Bu

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