Predictive Index Technical Overview: Todd C. Harris, PH.D
Predictive Index Technical Overview: Todd C. Harris, PH.D
If you have ever heard of the phrase “the people make the place”, then you’ll
understand why the use of personality assessments in business and industry
continues to grow rapidly. Since approximately the late 1980’s, the academic
study of personality and the application of personality theory toward the solution
of key organizational challenges has undergone a marked renaissance. Interest
in personality has also expanded past traditional domains such as personnel
selection and hiring (Roberts & Hogan, 2001) to touch upon diverse areas such
as the influence of personality on team performance, leadership, organizational
culture and climate, entrepreneurship and innovation, stress and well-being, work
motivation, job satisfaction, and a host of others. Personality assessments tap
into each employee’s unique “behavioral DNA,” yielding key insights into people’s
individual drives, temperaments and motivations (e.g. why I might enjoy
analyzing financial statements for hours on end, while you’d prefer to be out of
the office developing personal relationships with customers.) Hundreds of
empirical research studies, conducted in a wide variety of settings, have
conclusively demonstrated the quantitative connection between personality and
job performance (Barrick & Mount, 1991; Barrick, Mount & Judge, 2001). Quite
simply, scores on well-developed personality measures are stable across time
and situations, and are useful predictors of behavior and job performance.
Personality Defined
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This is personality from the perspective of the actor, concerned with how a
person perceives him or herself, and is functionally equivalent to a person’s
identity. This “dual definition” of personality is also espoused by more
contemporary personality researchers and theorists (e.g., Hogan, 2004).
What factors have led to the increased usage of personality assessments around
the world? First, the U.S. population is increasingly diverse, as are the
populations of many other countries. Personnel selection systems that rely
solely or primarily on measures of cognitive ability significantly adversely affect
most protected groups, especially African Americans, Native Americans and
Hispanics. White people are often hired at a disproportionately high rate when
typical cognitive ability tests are the primary selection and screening tools. These
adverse impacts created substantial pressure on companies to find equally valid
but less discriminatory selection techniques. Research on personality variables
indicates that they have much less, and often no, adverse impact on members of
protected groups (Hough, 1998), a tremendous advantage when dealing with
increasingly heterogeneous customer, supplier and employee bases.
Second, the research findings from the U.S. Army’s Selection and Classification
Project (known as Project A), a multi-million dollar, seven-year research effort
clearly indicated that the Army could improve it’s forecasts of overall job
performance via the addition of personality assessments to its battery of
cognitive tests.
Third, the appearance of the Five-Factor Model (FFM) in the early 1960’s spurred
a large amount of academic research in the area of personality, and provided a
reasonably comprehensive yet parsimonious taxonomy to organize the
measurement of personality. The amount of academic research on personality
continues to increase, as evidenced by the 40 different personality-based papers
presented at the 2010 Annual Society for Industrial and Organizational
Psychology Conference, and the appearance of personality-themed articles in
leading journals such as the Journal of Applied Psychology.
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Fifth, “real-world” views held by non-psychologists continue to hold that the
qualities and characteristics within individuals have a crucial impact on their
performance at work. For example, an examination of most job postings
indicates that employers frequently seek personality-driven factors such as social
skills, initiative, creativity, flexibility, etc. at least as often, if not more so, than
specific technical skills, experience or intellectual abilities. Thus, there appears to
be a widely held view that personality really matters.
The last factor that may be driving the increased importance and usage of
personality assessments in business and industry is the nature of work and the
economy itself. The world of work has changed more rapidly in the past 15 years
than in the prior 100 combined. Eight fundamental forces are shaping the 21st
Century workplace:
These factors do not operate independently, but rather accentuate and multiply
one another. For example, leaders who operate in today’s global environment
have to possess fundamentally different skill sets than their predecessors of prior
generations did. As a group, these conditions make the explicit consideration of
applicant and employee personality factors by organizations more critical than
ever before.
The PI® also measures two “secondary” personality constructs, which are derived
from a combination of each of the four “primary personality” constructs described
previously:
1. DECISION-MAKING: Measures how an individual processes information
and makes decisions. Individuals who score high on this dimension are
objective, logical and are primarily influenced by facts and data.
Individuals who score low on this dimension are subjective, intuitive and
are primarily influenced by feelings and emotions.
2. RESPONSE-LEVEL: Measures an individual’s overall responsiveness to
the environment, which is reflected in his or her energy, activity level and
stamina. Individuals who score high on this dimension have an enhanced
capacity to sustain activity and tolerate stress over longer periods of time.
Individuals who score low on this dimension have less of this capacity.
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The scoring of the Predictive Index® checklist produces a behavioral pattern with
three elements, known as the Self, the Self-Concept and the Synthesis. The Self
measures a person’s natural, basic and enduring personality. The Self Concept
measures the ways in which a person is trying to modify his or her behavior to
satisfy perceived environmental demands. Lastly, the Synthesis, which is a
combination of the Self and Self-Concept, measures the ways in which a person
typically behaves in his or her current environment.
Please note that all research studies on the PI® conducted by PI Worldwide are
designed and executed in a manner that is consistent with the U.S. Federal
Regulations of the Equal Employment Opportunity Commission’s (EEOC)
Uniform Guidelines for The Development and Use of Personnel Selection
Procedures (1978). These guidelines are designed to provide a framework for
determining the proper use of tests and other selection procedures, as well as
preventing discriminatory employment practices. Research on the PI® is also
conducted in accordance with the guidelines for test development established by
professional organizations such as the American Psychological Association
(APA), and the Society for Industrial and Organizational Psychology (SIOP). This
research indicates that: (a) traits measured by the Predictive Index® add
incremental validity to the prediction of job performance, and (b) use of the
Predictive Index® within a personnel selection system does not produce adverse
impact.
The test-retest reliability of the PI® was first examined in a 1983 study by Perry &
Lavori, who reported the following coefficient of stability values:
Sample Size N = 85 N = 87 N = 86
Time Interval Three Two Years Four Years
Months – – Four – Eight
Two Years Years Years
Self A (Dominance) .71 .53 .49
Self B (Extroversion) .67 .57 .56
Self C (Patience) .54 .58 .52
Self D (Formality) .70 .61 .56
Self-Concept A (Dominance) .56 .45 .47
Self-Concept B (Extroversion) .48 .47 .50
Self-Concept C (Patience) .60 .51 .44
Self-Concept D (Formality) .66 .46 .47
Synthesis A (Dominance) .67 .55 .52
Synthesis B (Extroversion) .60 .55 .56
Synthesis C (Patience) .61 .60 .49
Synthesis D (Formality) .69 .59 .54
Synthesis M (Response Level) .60 .57 .51
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Sample Size N = 77 N = 58
Time Interval Two Weeks Six Months
Self A (Dominance) .80 .75
Self B (Extroversion) .71 .80
Self C (Patience) .76 .71
Self D (Formality) .80 .57
Self-Concept A (Dominance) .68 .65
Self-Concept B (Extroversion) .61 .73
Self-Concept C (Patience) .71 .48
Self-Concept D (Formality) .56 .57
Synthesis A (Dominance) .84 .76
Synthesis B (Extroversion) .69 .82
Synthesis C (Patience) .83 .62
Synthesis D (Formality) .74 .60
Synthesis E (Decision-Making) .71 .58
Synthesis M (Response-Level) .81 .71
Taken as a whole, these results indicate that the PI® demonstrates acceptable
levels of test-retest reliability.
Note that the last exploration of the internal consistency of PI® constructs was
undertaken in 2009, using a randomly selected sample of 3,991 applicants to and
employees from a variety of US businesses in a variety of industries: Information
Technology, Financial Institutions, Surface Transportation, Air Transportation,
Manufacturers, Wholesalers, Retail, Hospitality, and Restaurants. The sample
contained individuals from all levels of their respective organizations, and
included a variety of jobs, such as warehouse workers, tellers, accountants,
pilots, inside and outside sales, and vice presidents.
The following alpha coefficients (Cronbach, 1951) were obtained in this study:
Self Concept (Factor A=0.78, Factor B=0.87, Factor C=0.77 & Factor D=0.84)
and Self domains (Factor A=0.80, Factor B=0.88, Factor C=0.82 & Factor
D=0.86). Note that in 1996 study based on data from a sample of 1,411
individuals, internal consistency reliability estimates for Self Factors ranged from
0.79 to 0.87 (Wolman & Pratt, 1996).
The PI® assumes that a single personality dimension is being tapped by each PI ®
factor scale. For example, Factor A is expected to assess the broad personality
trait of dominance. Nuances of this trait are captured in the individual adjectives
and summed to broadly define dominance. This assumption of unidimensionality
within each factor is examined empirically in this evaluation.
According to classical test theory, the variability in an item set can be separated
into shared, or “true score” variance and unique, or “measurement error”
variance (see Allen & Yen, 2002). In other words, differences between
individuals’ responses to an adjective can be attributed to actual differences in
the personality dimension it is designed to measure (“true score”) and to
unrelated influences (“measurement error”). For instance, the word "popular" can
evoke images of specific attributes of an individual's past schoolmates in addition
to more abstract notions of popularity associated with extroversion. The degree
to which an item is influenced by factors other than that intended is referred to as
measurement error. All psychological assessment instruments contain some
proportion of measurement error.
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Note that the adjectives reflecting each PI® factor are words of degree - not true
opposites. For example, a peaceful person can be somewhat belligerent. Item
Response Theory (IRT) scaling and other measurement models assume that
items are ordered according to their ability to detect differences in degree at
different points along the underlying personality continuum. In other words, one
item may be endorsed at very low levels of a personality dimension and, as the
degree of the dimension increases, another item may also be endorsed.
A key feature of the PI® is that factor scores can be used to construct an
individual’s personality profile, or factor pattern. Because the relative intensity
levels of the four personality dimensions measured by Factors A through D are
essential to the interpretation of personality profiles, there is an implied
assumption of comparability of the metric of factor scores. In other words,
personality tendencies representing a similar degree of intensity should be
plotted at similar points on the PI® factor plotting template. Only by making this
assumption regarding the scaling of the factors can one say, for example, that an
individual has a higher tendency toward dominance than extroversion (High
A/Low B).
This implies that the most parsimonious solution describing the item set is one
with a single underlying dimension. Additional dimensions lend only negligible
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explanatory value to the solution. This examination supports the assumption that
a single personality construct is described by adjectives in each item set.
Individual item loadings in Factor A ranged from 0.49 to 0.76 in the Self-Concept
domain (mean=0.64) and from 0.52 to 0.78 in the Self domain (mean=0.64). In
Factor B, the loadings in the Self-Concept domain ranged from 0.51 to 0.75
(mean=0.64) and in the Self domain, loadings ranged from 0.56 to 0.74
(mean=0.67). Two items had loadings lower than 0.40: “Amiable” (Factor C, Self
Concept and Self domains) and “Passive” (Factor D, Self-Concept domain). The
remaining loadings in Factor C ranged from 0.60 to 0.78 in the Self-Concept
domain (mean=0.66) and from 0.57 to 0.72 in the Self domain (mean of 0.66).
Remaining loadings for Factor D ranged from 0.44 to 0.71 (mean=0.57) in the
Self-Concept domain and from 0.45 to 0.70 (mean=0.61) in the Self domain.
A pattern should emerge that meets the following expectations: Factors that are
defined in a similar way by both the PI® and the 16PF should prove to be very
similar statistically (e.g., PI’s extroversion factor and the 16PF extroversion
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factor), and factors that are defined in a dissimilar way on both the PI ® and the
16PF should prove to be mathematically unrelated (e.g., PI’s extroversion factor
and the 16PF emotional stability factor).
In both of these studies, the PI® successfully demonstrated construct validity: the
relationships you would intuitively expect should be related were mathematically
related, and the relationships you would intuitively not expect should be related
were mathematically unrelated. For example, the correlation between PI’s
Dominance factor and the 16PF’s Independence factor was .47 (p<.01), between
PI’s Extroversion factor and 16PF’s Extroversion factor was .34 (p<.01) and
between PI’s Patience factor and 16PF’s Tension Factor was .35 (p<.01),
indicating that respondents who had relatively low Patience scores as measured
by the PI® tended to also be tense, impatient and driven as measured by the
16PF.
A 2010 pilot study (N = 186) comparing the relationship between the Predictive
Index® and analogous constructs measured by the NEO PI-R, discovered the
following correlations, all in the hypothesized direction and all significant at the
p<.01 level:
The PI® has been investigated in nearly 500 concurrent (in which data for the
predictor and criteria are collected at the same time) and predictive (in which
there is some time-lapse between when the data for the predictor and criteria are
collected) criterion-related validity studies since September of 1976, for a variety
of jobs, in a variety of industries, in a variety of countries and utilizing a wide
range of job performance metrics, such as tenure, turnover, sales, and customer
satisfaction. This body of evidence supports the fact that the PI® is indeed
consistently related to important workplace outcomes, with studies typically
yielding uncorrected correlations between PI® Factors and individual job
performance criteria in the .20 to .40 range. These correlations indicate that the
PI® can be an effective predictor of workplace performance.
All of the above results were weighted by the respective sample sizes of
the original studies.
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The correlations reported above have not been corrected for unreliability,
a fact that in all likelihood somewhat reduced the PI® – job performance
and PI® – tenure correlations reported here.
Both statistically significant (i.e. p<.05) and non-significant results were
included in the meta-analysis.
The correlations reported above did not differ significantly by either
industry or occupational classification. Additionally, the strength of the
relationships between the PI® and job performance and job tenure was the
same for managerial versus non-managerial jobs.
A wide variety of job performance criteria were included in the meta-
analysis, including objective production data (e.g. average units sold per
month), personnel data (e.g. number of unexcused absences over an
eight-month period) and judgmental data (e.g. supervisor ratings of work
quality). This may at least partially explain the variability of PI® – job
performance correlations reported in the individual criterion-related validity
studies.
In a more recent study by Dr. Todd Harris, the PI® was analyzed to determine
whether the PI® produces adverse impact based on age. The study showed that
for all PI® factors, people over age 40 (the protected class) had PI® patterns that
were no different than people under age 40, confirming similar findings initially
obtained by Dr. Wendi Everton in 1998.
Note that there is no evidence to indicate that the inclusion of the PI® in a
company’s personnel selection system, either in a compensatory or “multiple-
hurdle” selection model, results in adverse impact against any protected class.
When examining adverse impact via the four-fifths rule, Adverse Impact (AI)
Ratios for large-scale studies of the PI® typically range from a low of .86 to a high
of 1.25. When examining the issue of adverse impact via the “two Standard
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Deviations” rule which we believe can be a more defensible and appropriate
approach in situations in which there are low sample sizes in either the applicant
or selected pool, we again see no evidence of the PI® producing adverse impact.
For example, in a recent multi-year study of bank tellers for a Fortune 1000
financial services company, a Z-score comparison of the selection ratios for
blacks and whites was Z = 1.51. In a second study of retail store managers, a Z-
score comparison of the selection ratios for males and females was 1.20. When
requested by the client, the PI Worldwide Research Department will partner with
PI® clients to examine adverse impact and other selection-related statistics,
incorporating both PI® and non-PI® predictors, and make any appropriate
recommendations. Custom research studies, including pass-rate and adverse
impact analyses, can also be conducted for PI® clients, designed in full
accordance with Uniform Guidelines and other professional standards.
The PI® has now been translated into 63 different languages, has been used
globally since 1958, and is seeing strong growth in Asia and India. We continue
to take steps to insure the PI’s validity in non-U.S. markets. For example, over
the past five years, we have conducted criterion-related validity studies involving
employees from China, Canada, India, Britain, Spain, Portugal, Germany,
Hungary, Russia, Australia and the Netherlands. The results of these
international job validity efforts demonstrate the same quantitative connections
between the PI® and job performance that our U.S.-based studies have shown.
Recent studies have also documented the PI’s internal consistency reliability,
freedom from bias, and construct validity in non-U.S. markets. For example, in
2000 and 2003 in studies of the Swedish version of the PI® checklist, Dr. Lennart
Sjoberg of the Stockholm School of Economics demonstrated that the PI ® had
acceptable reliability, validity and internal factor structure. The report “The
Construct Validity of the Predictive Index® in a South African Sample” (1996)
demonstrated PI’s construct validity as compared to the well-regarded 16PF
personality assessment.
The 2006 report entitled “The Impact of Race and Gender on PI® Scores in a
Large South African Sample” indicated that PI® scores were not significantly
impacted by race or gender in 1,620 employees from South Africa. Three
additional reports, published in 2007, demonstrated that the PI® is neither
impacted by age or nor gender in samples of employees drawn from the U.K.,
India or Romania.
A March 2011 study of 197 Predictive Index® profiles drawn from Poland (128
males; 61 females; 8 with sex data not available), covering a time period from
November, 2004 to February, 2011, and a range of occupational classifications,
found no statistically significant (p<.05) relationships between sex and any
personality construct measured by the Predictive Index®.
Additionally, the shapes of the distributions for all PI® Factors were consistent
across each of the modes of administration, being normally distributed (Skew
and Kurtosis values <1.0) with equivalent means and medians for all PI® Factors
at the Self, Self Concept and Synthesis levels of analysis. Additionally, the
results of factor-analytic work indicated that PI® factor structure was invariant
across these three modes of administration.
When personality variables that are correlated with a job performance criterion
are added to a battery of other personnel selection instruments measuring
constructs such as general cognitive ability, psychomotor abilities, technical
skills, mechanical aptitude and vocational interests, predictive validity is typically
increased because personality variables are essentially uncorrelated with these
other potential predictors of job performance (Judge, Higgins, Thoresen &
Barrick, 1999). For example, in samples ranging in size from 7,188 to 8,547,
Hough, Kamp and Ashworth (1993) reported median correlations between
personality variables and measures of cognitively ability of .04. On a conceptual
level, personality and intelligence are typically viewed as separate constructs.
Intelligence has traditionally reflected the “can do” aspect of an individual; in
effect, the employee can do the job because he or she possesses an adequate
level of intelligence to do so. Personality has traditionally reflected the “will do”
aspect of the individual; in effect, the employee will do the job because he or she
has the motivation or temperament to do so. Personality and intelligence can
both be predictive of job performance, each in their own way. For example,
employees comparably more dependent on personality factors might achieve job
success via being dependable, conscientious, helpful, team-oriented and so on.
Employees comparably more dependent on intelligence might achieve the same
level of job success by being excellent problem-solvers, synthesizers of
information, and analyzers of data.
Our research has indicated that the PI® is unrelated to general cognitive ability.
In four recent studies in which this relationship was examined (aggregate
N=915), each of which utilized samples from different clients, industries and jobs,
the median absolute correlation between individual PI® Factors and a variety of
measures of general cognitive ability was .06 (Mean = .07; SD = 0.6).
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Table 6: PI® – Cognitive Ability Correlations:
PI® Factor Study One Study Two Study Three Study Four Study Five
2002 2004 2005 2008 2010
N = 82 N = 172 N = 182 N = 178 N = 301
Self A (Dominance) .14 .19 .05 -.02 .09
Self B (Extroversion) -.19 .05 -.02 -.06 -.07
Self C (Patience) .05 -.18 .01 .09 .12
Self D (Formality) .06 -.17 -.03 .02 .15
Synthesis E .03 -.07 .04 .00 .02
(Decision-Making)
Synthesis M -.01 .08 .01 .04 .06
(Response-Level)
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structural equation modeling. Structural Equation Modeling, 3, 369–379.
Roberts, B.W. & Hogan, R. (Eds.) (2001). Personality psychology and the
workplace. Washington, D.C. : American Psychological Association.
Tupes, E.C., & Christal, R.E. (1961). Recurrent personality factors based on trait
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Predictive Index® Organization Survey Checklist. Wellesley Hills, MA: Praendex
Incorporated.
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Appendix
7
6
5
Factor A
4 Factor B
3 Factor C
Factor D
2
1
0
1 2 3 4 5 6 7 8 9 10
Figure 1. Scree plots of the eigenvalues for the Self Concept domain (Form IV Evaluation Study,
subsample #1: n=3,991).
7
6
5
Factor A
4 Factor B
3 Factor C
Factor D
2
1
0
1 2 3 4 5 6 7 8 9 10
Figure 2. Scree plots of the eigenvalues for the Self domain (Form IV Evaluation Study,
subsample #1: n=3,991).
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