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Sta - Teresa College Bauan, Batangas College Department

The document discusses contemporary culture and how it relates to current trends, beliefs, and values of society. It notes that narcissism has increased over time, especially in millennials, and attributes this partly to the rise of social media. Contemporary culture is also characterized by dichotomies between freedom and commercialism, and different forms of participation. In the 1960s, British Cultural Studies began analyzing contemporary culture and applying concepts from fields like Marxism, feminism, and semiotics. The document then discusses how cultural values relate to science/technology, communication, and creativity, noting technology transforms societies and communication shapes identities.

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97 views4 pages

Sta - Teresa College Bauan, Batangas College Department

The document discusses contemporary culture and how it relates to current trends, beliefs, and values of society. It notes that narcissism has increased over time, especially in millennials, and attributes this partly to the rise of social media. Contemporary culture is also characterized by dichotomies between freedom and commercialism, and different forms of participation. In the 1960s, British Cultural Studies began analyzing contemporary culture and applying concepts from fields like Marxism, feminism, and semiotics. The document then discusses how cultural values relate to science/technology, communication, and creativity, noting technology transforms societies and communication shapes identities.

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STA.

TERESA COLLEGE
Bauan, Batangas
COLLEGE DEPARTMENT

CONTEMPORARY PERIOD RESEARCH


(CONTEMPORARY CULTURE)

YZEL B. CATAQUIZ
BSED 3 SOCIAL STUDIES
Contemporary Culture

Contemporary culture refers to the common themes of art,


music, architecture and literature that are popular at the present
time.  Contemporary culture can also refer to certain political
attitudes, religious beliefs and news events that lead trends during
the present time (Writer,2020). Contemporary culture refers to
current, shared themes, beliefs and values of the society. It
includes present practices, trends, as well as political and social
beliefs. Understanding contemporary culture is key if one wants to
identify future trends and values (Study.com,2020).
Narcissism is considered a feature of contemporary
culture and of recent generations (Twenge, 2007). Narcissism has
increased over time (Grijalva et al., 2014; Twenge, Campbell, &
Gentile, 2012) and popular media often credits this trend for the
popularity of social media websites such as Facebook, Twitter, and
Instagram. Some scholars report that approximately 70% of
Millennials score higher on narcissism and lower on empathy than
did the Gen X user of 30 years ago (Twenge & Foster, 2010).
The contemporary culture of participation is penetrated by
dichotomies of the culture of freedom and commercialism, expectations of
participation, and the reality of non-participation. Contemporary culture
embodies an expectation that people participate, but, as we see, different
forms of participation can be very different from traditional ideas of what
participation and engagement mean. Similarly, the rules of participation
have shifted and a new economy of participation with new boundaries to
withhold and intra has emerged.

In the 1960s British Cultural Studies was in its formative years, and
in the following decade, under the leadership of Stuart Hall (Hall et
al. 1980) had begun to impact on media research (Turner 1996). The
eclectic synthesis of intellectual ingredients in cultural studies—
including neo-Marxism, structuralism, feminism, psychoanalysis,
semiotics, and ethnography—was applied not only to the media but a
range of topics having to do with contemporary culture and society.
CULTURAL VALUES, SCIENCE AND TECHNOLOGY
It is now recognized that science and technology can no longer
develop in isolation from cultural values, as the influence which they exert
on a given society probably constitutes the most important element to be
considered, but also the most difficult to pin-point. With this in view,
Unesco has carried out major studies on the impact of science and tech-
nology on ethical and aesthetic values, ways of life or the social and
cultural environment of societies, so as to contribute to the promotion of
endogenous scientific and technological devel- opment. The introduction
of any new technology is a cultural phenomenon which has a direct or
indirect effect on the living environment, the behaviour and the cultural
values of societies.

CULTURAL VALUES AND COMMUNICATION


The proliferation of exchanges today facilitates the interaction of the
different civilizations. How- ever, the total volume of data passing from the
industrialized countries (which account for one- third of world population)
to the non-industrialized is at least a hundred times that flowing in the
opposite direction. The communication indus- tries and their networks are
moving towards increasingly marked transnationalization, which involves
the export of ideologies that bring in their train foreign values, models and
forms of behaviour. The impact of these foreign influences is such as to
cast a shadow over the future identity or cultural sovereignty of the
peoples concerned. The mass media exert an influence on the
aspirations, needs and behaviour of all social strata. Modern technology
has entirely trans- formed both industrialized societies and devel- oping
societies and lends a new dimension to the possibilities for exchange and
communication which determine their evolution.

CULTURAL VALUES AND CREATIVITY


The question of the relationship between creativity (especially
artistic and intellectual creativity), social life and cultural values is raising
increas- ing interest among researchers and men of action. Modern man
seeks to achieve the enrichment and advancement of living values
through free creative activity. Each man in a way is a creator and wishes
to be recognized as such. What has to be done is to give back to
everyone, groups and individuals alike, an awareness of their talents and
possibilities for participating in creative activity; what has to be done in
fact is find a solution to the problems of our times by trans- forming inner
attitudes and outward behaviour.

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