Basics of Information Systems
Basics of Information Systems
Anjali Kaushik
Management Development Institute, Gurgaon
E-Mail: [email protected]
Learning Objectives
Define complementary assets and explain how they ensure that information
systems provide genuine value to an organization.
Contd…
Key Concepts
IS vs. IT
MIS and Decision Making
Complementary Assets
Types of Information Systems (TPS, DSS and ESS etc; Functional
Information Systems)
Introduction to Strategic IS Management
How do systems serve the various levels of management in a business
Types of Information Systems (TPS, DSS and ESS etc; Functional
Information Systems)
Systems that span the Enterprise: Enterprise Systems: ERP, SCM, CRM, KMS
IS Department Roles (CIO, CISO, CKO)
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Information and Data
Data: Raw Facts or observations about physical phenomena or
events occurring in an organisation. All data is stored and
transmitted as 0’s and 1’s ..
Information: Data placed in a meaningful and useful context
for an end user.
What is important? Data processing
Information processing
Figure 1.3 Raw data from a supermarket checkout counter can be processed and organized to produce meaningful information, such as
the total unit sales of dish detergent or the total sales revenue from dish detergent for a specific store or sales territory.
Critical data points..
Critical data points may vary by the nature of the industry
◦ Healthcare: Patient data, disease data, doctor, health insurance etc
◦ Education: student, school, teacher, student: teacher ratio
◦ Banking: deposits, loans, average balances, transaction details
Decisions need Data…
From data to information to actionable insights
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Why Is Information Important?
Complete
Accurate
Relevant
Timely
Appropriately presented
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Information as a resource
Organisations process information which forms a valuable
organisational asset that has to be managed and used for different
purposes.
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THE SYSTEM ONLY HELPS THE MANAGER IN
MAKING DECISIONS. IT DOESNOT MAKE THE
DECISION ITSELF….
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Information Systems Are More Than
Computers
IT: Hardware, Software, Network, Database
IS:
◦ Inventory Management System
◦ Accounting Management System
◦ Human Resource Information System
◦ Financial Management System
◦ Manufacturing (operations/production) information system
◦ Marketing information system
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Information Architecture and Information Technology
Infrastructure
What is an Information System?
A set of interrelated components working together to collect (or retrieve),
process, store, and disseminate information to support decision making,
coordination, control, analysis, and visualisation (of complex subjects) in an
organisation.
Classify
Arrange
Calculate
Feedback
Information Systems: Organisational
Perspective
An Information System (IS) is a set of people, procedures, and resources
that collects, transforms, and disseminates information in an organisation.
Business Environment
The Organisation
Business Strategies
Business Processes
Information Business
Structure and Culture Use
System Value
Technology Infrastructure Users
KEY SYSTEM APPLICATIONS IN THE ORGANIZATION
Figure 2-1
Information Requirements of Key Decision-Making Groups in a Firm
IS are all pervasive:
◦ Across functional areas (finance, HR, marketing, production
etc)
◦ Across responsibility level (strategic, middle management,
operational level)
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Variation in Returns on
Information Technology Investment
Factors:
Adopting the right business model
Investing in complementary assets (organizational and management capital)
• Business processes:
Workflows of material, information, knowledge
Sets of activities, steps
May be tied to functional area or be cross-functional
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Business Processes
Examples of business processes
◦ Developing a new product
• Examples of functional business processes
Manufacturing and production
Assembling the product
Sales and marketing
Generating and fulfilling an order
Identifying customers
Creating a marketing plan
Finance and accounting
Creating financial statements
Human resources
Hiring employees
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Business Processes and
Information Systems
The Order Fulfillment Process
Figure 2-1 Fulfilling a customer order involves a complex set of steps that requires the close coordination of the sales, accounting, and
manufacturing functions.
Types of Information Systems
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5 Main MIS Functions
Data capturing
Processing of data
Storage of data
Retrieval of information
Dissemination of information
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MIS should provide an integrated and comprehensive view including the
inter-locking sub-systems in the company.
For example, a production scheduling system has to balance factors such as
◦ Set-up costs
◦ Workforce
◦ Overtime rates
◦ Production capacity
◦ Inventory level
◦ Capital requirements
◦ Customer services etc
Across multiple functional areas..
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Types of Information Systems: Transaction Processing
system
A Transaction is any activity of the organization that generates
information eg buying a Ticket
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Transaction Processing Systems (TPS)
Basic business systems that serve the operational level such as
accounting & finance transactions, basic sales, personnel, & production activities.”
A Payroll TPS
A TPS for payroll processing
captures employee payment
transaction data (such as a
time card). System outputs
include online and hard-copy
reports for management and
employee paychecks.
Figure 2-2
Systems for Management Support
There are three kinds of systems that support the different levels
and types of decisions:
• Management Information Systems (MIS)
Management level
Specific reports are tailored for specific decisions and hence the need for
MIS to be designed to meet the specific requirements of managers
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MIS at different levels
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Types of Information Systems
How Management Information Systems Obtain Their Data from the Organization’s TPS
Figure 2-3 In the system illustrated by this diagram, three TPS supply summarized transaction data to the MIS reporting system at the end of
the time period. Managers gain access to the organizational data through the MIS, which provides them with the appropriate
reports.
Types of Information Systems
Figure 2-4 This report, showing summarized annual sales data, was produced by the MIS in Figure 2-3.
Types of Information Systems
Management level
• Processing: Interactive
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Intelligence
Environment scanning
◦ Production manager reviews quality control/ production/
scrap report
◦ Sales executive visits customers
Problem searching
◦ Difference between expected (benchmark/ standard) and
reality
Problem formulation
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Design
Identify alternatives
◦ What-if analysis
◦ Goal seeking
◦ Sensitivity analysis
Choice
◦ Select an alternative
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Decision Support System (DSS)
Figure 2-7
DSS are used infrequently, mostly on a ad hoc basis.
MIS are used regularly
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Management Information Systems
Chapter 13 Enhancing Decision Making for the Digital Firm
Figure 13-6
CASE:
REVENUE OPTIMIZATION AT TAJ HOTELS-
PAGE 359 IN BOOK
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Types of Information Systems
Business intelligence
Analyze current and historical data to find patterns and trends and aid decision-making
• Processing: Interactive
• Outputs: Projections
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Decision making with MIS: Tactical Decisions
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Decision making with MIS: Operational Decisions
Decisions that have a medium-term scope and are made by managers are Operational
decisions
These are based on aggregate data and are often supported by decision support systems
Examples
Inventory levels to be maintained to meet the production targets for the firm and also
control the amount of working capital locked into inventory.
Finance Managers to decide on best allocations for investment into various market
opportunities
Software project managers to decide the number of people on the project, money
allocated , deliverables, estimation etc
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Decision making with MIS: Strategic Decisions
Examples
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Interrelated Support Systems
Non Computer
Support
Transaction MIS DSS
Processes
Internet, other
Computer Support
Knowledge Management Systems(KMS)
Knowledge Management Systems are knowledge based information systems that support the
creation, organization and dissemination of business knowledge to employees and managers
throughout the company.
KM refers to practices organisations follow to identify, capture, store and reuse the insights and
experiences of their employees and the codified experiences that are stored in their data and
information repositories. Knowledge is categorised as -
Declarative knowledge (invariants/ facts)
Procedural knowledge
Explicit knowledge
Tacit knowledge
Expert knowledge
Casual knowledge
Contextual knowledge
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Knowledge Life Cycle: Value of knowledge
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Knowledge Life Cycle: Value of knowledge
Knowledge creation – The task of explicitly encoding knowledge or recording
who has the knowledge.
Knowledge development – The task of validating and verifying the knowledge to
ensure it is from an authetic source and is accurate.
Knowledge use – The act by which organisational knowledge is applied in
situations where it is required
Knowledge degradation – The process by which knowledge becomes less useful
in a given context. The degardation can be graceful, when it slowly becomes less
useful, or it may degrade suddenly.
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Strategies for Knowledge Management
Identify Knowledge Needs – both knowledge about the external
environment and about the internal workings of the organisation.
Management can organise the Knowledge function through -
◦ Hierarchic Approach – top management drives it
◦ Market Approach – knowledge created and used by demand and supply
conditions
Challenges to Knowledge Management –contradiction in knowledge
sharing by an employee; an employee sharing knowledge freely, weakens
his competitive position in the organisation lowering his advantage;
which discourages knowledge sharing.
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Technologies for Knowledge Management: Expert Systems
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Technologies for Knowledge Management: Content Management
Systems (CMS)
A system used to store and retrieve documents. The documents may be stored and accessed
by any group within or outside the organisation.
A typical CMS consists of a database and a front-end that can be accessed by a browser
CMS are also referred to as learning management systems when used as repositories of
codified knowledge.
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Technologies for Knowledge Management: Mind Maps
Diagrams that depict a central node around which are arranged, through
links, related ideas, concepts and themes. These diagrams can be created
and shared by a group.
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In Strategic Information Systems (SIS), IT becomes an integral
component of business processes, products and services that help a
company gain competitive advantage in the global market place.
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HOW
INFORMATION SYSTEMS
SUPPORTS FUNCTIONS
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Information in Organisational functions
In modern organisations, information, data and information systems are
used extensively within and across organisational functions, across
hierarchies.
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Classification by Functional Area
The major functional information systems are the following:
The marketing information system
The manufacturing (operations/production) information system
The accounting information system
The finance information system
The human resources management information system
Marketing Information Systems
Marketing
Information
Systems
Customer
Interactive Sales Force Sales
Relationship
Marketing Automation Management
Management
Market Advertising
Product
Research and and
Management
Forecasting Promotions
Manufacturing Information Systems
Intranet
Extranet
Accounting Information Systems
Human Resource Management
Training & Compensation
Staffing Administration
Development
•Manpower •Succession
Strategic •Contract
Planning planning
Systems costing
•Labor Force •Performance
•Salary forecast
Tracking appraisal plans
•Payroll
•Recruitment •Skill assessment
Operational control
•Workforce •Performance
Systems evaluation •Benefits
Planning
Administration
Classify these systems into TPS, MIS, DSS, ESS, KMS etc
1. Marketing
a. Sales order Information System-
b. Market Analysis (Identify Markets and Customers)-
c. Sales Commission System-
d. Order processing system-
e. Sales Region Analysis-
f. Pricing Analysis-
g. 5-Year Sales Forecast-
2. Manufacturing/ Production Systems
a. Machine Control Systems-
b. Material Resource Planning system-
c. Production Planning-
d. New Product Design through CAD-
e. Inventory Control-
f. 5-Year Operating Plan-
g. Purchase Order Systems-
h. Quality Control Systems-
i. Facilities Location-
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Individual Assignment
Visit Oracle Peoplesoft Applications
Select Human Capital Management and Review the HR application.
Describe three Best Practices supported by the Module.
Select Financial Management. How does this Module reduce cost?
Review Salesforce.com. What functional support does the Module
provide to the Sales Team.
Classify these systems into TPS, MIS, DSS, ESS, KMS etc
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Types of Information Systems
• Enterprise applications
Systems for linking the enterprise
Span functional areas
Execute business processes across firm
Include all levels of management
Four major applications:
Enterprise systems
Supply chain management systems
Customer relationship management systems
Knowledge management systems
Enterprise
Application
Architecture
Enterprise applications
automate processes that
span multiple business
functions and organizational
levels and may extend
outside the organization.
Figure 2-6
Types of Information Systems
• Enterprise systems
Collects data from different firm functions and stores data in single central data
repository
Resolves problem of fragmented, redundant data sets and systems
Enable:
Coordination of daily activities
Efficient response to customer orders (production, inventory)
Provide valuable information for improving management decision making
MAJOR TYPES OF SYSTEMS IN
ORGANIZATIONS
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Types of Information Systems
Provide information to coordinate all of the business processes that deal with customers
in sales, marketing, and service to optimize revenue, customer satisfaction, and customer
retention
Collect internal knowledge and experience within firm and make it available to
employees
• E-business
Use of digital technology and Internet to drive major business processes
• E-commerce
Subset of e-business
Buying and selling goods and services through Internet
• E-government:
Using Internet technology to deliver information and services to citizens, employees, and
businesses
THANK YOU
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