Consulere - Decoding The Case

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Consulere – IIM Sirmaur

Consulting | Decoding the Case

Majestic Cinemas is a popular movie theatre in the heart of Milan, Italy. It has
been the first choice of locals for a wholesome cinematic experience and its
patrons have been sticking with it for last three generations. Although immensely
popular with the locals, over the last 12 months the profits of the cinema have
been going down.

The owner has been worried about the declining profits and is looking for a way
to figure out the ways to improve profitability and keep the theatre running for its
patrons.

Following is the Profit and Loss statement for the theatre for current and last year
to help in the analysis:
Last Year This Year
Profit € 676,000 € 502,000

Revenues € 1,500,000 € 1,950,000


• No of Trips 100,000 150,000
• € Spent/Trip € 15 € 13
€ Spent per ticket € 10 € 10
€ Spent on Food €5 €3

Cost
• Fixed Costs € 824,000 € 1,448,000
Rent € 120,000 € 240,000
Staff € 264,000 € 528,000
Movie Rights € 240,000 € 480,000

• Variable Costs € 200,000 € 200,000


Food € 200,000 € 200,000

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