SUMMER INTERNSHIP PROJECT REPORT

ON
“NGO FUND RAISING AND MANAGEMENT”

Submitted in Partial Fulfilment of requirement of

(Bachelor of Commerce Honors)

B.COM (H) Vth Semester (Morning)

Batch 2019-2022

Submitted to: Submitted by:

Ms. Shilpa Lalwani Prabhat Kataria
Assistant Professor 04314188819
JAGANNATH INTERNATIONAL MANAGEMENT
SCHOOL KALKAJI
 STUDENT UNDERTAKING

This is to certify that the project titled “NGO FUND RAISING AND
MANAGEMENT” is an academic work done by Prabhat Kataria submitted in the
partial fulfillment of the requirement of the award of the degree of Bachelor of
Commerce Honors at Jagannath International Management School, Kalkaji,
Delhi, under my guidance and direction.

To the best of my knowledge and belief the data & information presented by her
in the project has not been submitted earlier.

SIGNATURE:
NAME OF THE FACULTY: MS. SHILPA LALWANI
DESIGNATION: ASSISTANT PROFESSOR
 CERTIFICATE OF COMPLETION

This is to certify that Prabhat Kataria, enrollment number 04314188819 has

successfully completed V Semester Summer Training Report on “NGO FUND
RAISING AND MANAGEMENT”, submitted in partial fulfillment of the
requirements for the Degree of Bachelor of Commerce (Honours)
His work is up to my satisfaction.

Place: New Delhi Ms. Shilpa Lalwani

Assistant Professor
 ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is no
different. Racing against time and fast approaching deadlines, the fact that I was
able to complete this project on time would not have been possible without the
help and support of many people. I thank all of them whose patience and support
were very instrumental.

I would also like to send my sincere thanks to my project guide Ms. Shilpa
Lalwani for her helpful hand in the completion of my project.

I would like to thank my parents who supported me all the time. They supported
me emotionally, motivated me, and encouraged me all throughout.

At last I would like to thank my friends who directly and indirectly helped me in
completing this project report.
 TABLE OF CONTENTS
TOPICS. PAGE NO.

Student’s Undertaking

Certificate of Completion

Acknowledgement

Table of Contents

Executive Summary

Introduction

Objectives

Literature Review

Research Methodology

Analysis & Interpretation

Findings

Conclusion

Learnings

Bibliography

Appendices
 EXECUTIVE SUMMARY

This is a report of a graduate internship program instituted by JIMS, GGSSIPU

with the aim of exposing Students of employment world to gain experience and
sharpen their employability skills before the completion of their studies.

This internship was undertaken at Youth India Foundation (YIF). Youth India
Foundation is a social entrepreneurship platform where the nation's youth come
together to form an organisation focused on developing, funding, and
implementing solutions to social, cultural, or environmental issues. Their goal is
to cultivate innovative projects across the spectrum of society, regardless of
income, and to promote ideas generated by India's youth.

For the remaining three (three) months of my internship, we worked on day-to-

day official correspondence at YIF. Moreover, my assignment was in the project
namely “Silent Scream” and Placement Drive.

During Internship, various duties were performed by me like project

implementation; day to day office work, resource mobilization; communication &
documentation, carrying out tasks assigned by the Finance Head, keeping
accounts of all transactions in the prescribed format and reporting on them, as
well as planning and determining the financial feasibility of events and initiatives.

Through these performances helped me in gained crucial experience that has

resulted in immeasurable impact in my aptitude in various fields. The internship
helped me to acquire knowledge in depth on professional communication, time
management, team building, report writing, critical thinking and managerial
works.

This internship has highly broadened my knowledge base through performance

of various office tasks and field activities and through trainings attended.
organizations especially NGOs, national and international donor agencies should
open up their doors to young people and especially students who are studying
development studies to help build their capacity and expose them to various job
challenges.
 CHAPTER-1
INTRODUCTION
 FUNDRASING

Fundraising is a critical task for most non-profit organizations. While grants

and contracts from donors, and income generated through effective business
plans to develop and launch new products and services, may provide
sufficient funds for some organizations, most have to develop alternate
sources of funding.

NGOs should never rely solely on one type of funding, no matter how lucrative
or secure it appears at the time. It exposes your company to considerable
risks that could derail an otherwise effective operation. Nothing should be
taken for granted, as we have all seen during the recent financial crisis and
recession; even vast endowment money locked away in banks are vulnerable
to changes in the economic situation.

Rather, non-governmental organisations (NGOs) should strive to develop a

diverse mix of income streams that will allow them to be financially
sustainable and resilient in the face of financial shocks. Developing the
correct balance of fundraising sources is not only important for your
organization's financial health, but it is also a crucial factor in motivating other
contributors to contribute to your cause, especially in the long run. Major grant
making organisations, multinational businesses, and even individuals will be
hesitant to contribute cash to your NGO if they believe you are overly reliant
on a single source of income that could dry up at any time. A healthy diversity
of income streams not only reduces the likelihood of financial collapse, but it
also encourages donors to spend more in your organisation than they would
otherwise.

Types of Fundraising

1. Capital campaigns: A capital campaign is a limited-time effort by a

nonprofit organisation to raise considerable funds for a specific project.
Often, the funds raised are used to purchase, build, or renovate a
facility. Capital campaigns are sometimes utilised to create an
 endowment for the future. They are sometimes used to purchase a rare
and expensive piece of equipment. Capital campaigns have a
beginning and a finish, but they frequently last for several years.
Capital campaigns use traditional fundraising methods such as direct
mail, personal solicitation, and big gifts. Capital campaigns necessitate
meticulous planning and execution.

2. Corporate Support: Corporate sponsorship can include both

philanthropic contributions to a charity and support from a firm for
mutual benefit, but it is largely intended to promote the organization's
objective. They are usually started by a non-profit group and are hoped
to be long-lasting.

3. Digital Fundraising: Online fundraising is still in its early stages, but it is

here to stay. Nonprofits are still not taking advantage of online
fundraising to the extent that they should. It meets numerous needs but
does not replace many other successful fundraising methods. It should
be seen as one of several fundraising tactics in a well-balanced
portfolio. The nonprofit must market digital online fundraising so that
donors know where to go and how to use it. Donations made through
the organization's website, mobile donations, giving via email, and
social media campaigns are all examples of digital and online
fundraising.

4. Earned Income: Earned income is revenue obtained from the sale of

goods, the provision of services, or the completion of work. The Girl
Scouts' cookie sales are a well-known nonprofit example. If you have
ever purchased a box, you have contributed to the Girl Scouts' earned
income. Earned income is becoming more prevalent among
organisations. As factors such as increased competition and a slowing
economy cause income from grants and individual donations to level
off, revenue-generating programmes enable organisations to diversify
 or expand their base of support in order to meet growing needs and
better sustain their operations in the long term.

5. Grants: Grants are sums of money granted to organisations or

individuals to be used for certain purposes. Some grant funders have
been ready to fund an organization's operations rather than a new
short-term initiative in recent years and under rare circumstances. In
addition to government funds, there are thousands of private corporate
and foundation grant sources, but there is stiff competition from other
charities. Government assistance might be ongoing if there is a
continuing demand. An institution that creates a grant must preserve
grant data, administer it in accordance with grant requirements, and
report progress to the grantor. The majority of grants are for short-term
projects (one, two, or three years), and the applicant must be vigilant in
finding another source of money once the award has expired. Writing a
grant that simply and succinctly answers the issues presented by the
grant RFP takes talent and patience (request for proposal). Grantors,
unless otherwise specified, do not want any additional or peripheral
information about the organisation on the application. Many
organisations hire a "grant writer" who gets to know the organisation
and can seek for grants from acceptable sources. It is critical to match
your financing requirements to an acceptable grant application.

6. Membership Campaigns: Membership programmes that are

philanthropy-driven and recognition-based are proven and effective
strategies for converting prospects into donors, increasing the size of
gifts, and building and strengthening connections. They are one of the
most effective types of solicitation available to a fund-raising manager.
The most significant advantage of joining an organisation is the ability
to develop donor loyalty. Someone who sees himself/herself as a
member of an organisation will generally feel more ownership and
involvement than someone who only sees himself/herself as a
 contributor, even if the member has no more actual involvement than
merely providing money.

7. Special Event: Nonprofits can use special events to recognise and

strengthen relationships with current donors, to recruit or introduce
your organisation to new donors, to generate publicity for your
organisation and its mission, to develop fundraising experience for your
staff, directors, and volunteers, and to raise money. Although special
events typically generate a modest amount of net proceeds and
necessitate a significant amount of time and work to plan and execute,
they have other benefits. Small nonprofit groups frequently use special
events as a means of raising funds. Special events are ideal for
gaining, keeping, or upgrading donors due to their endless variety and
adaptability.
 FUNDRAISING STRATEGY

Creating a successful fundraising strategy allows student organisations to

meet operational costs, complete projects and programmes, and build a small
reserve or cushion for the future. Many student organisations discover that the
success of their fundraising can be due to the six general ideas listed below:

1. HAVE A PLANNING MEETING

What activities is your organization planning during the upcoming
academic year/semester?
 What will be the costs of these programs?
 How much reserve cash will the organization need?
 What is the current balance in your organization account?
 Set a fund raising goal and make it realistic.

2. THINK POSITIVELY
As you plan for the year, think big; dream a little. Ask yourself, “If
money were not an issue, what would the group do?” Use your
imagination. It is generally easier to scale down your organization’s
plans than to scale up in mid-year. You can begin to assess the
feasibility of these goals in light of your resources. A dose of realism is
necessary at this stage in your thinking, but be positive.

3. ESTABLISH FINANCIAL GOALS

You'll never know if you've arrived if you don't know where you're
heading. An yearly budget must be established by organisations. The
creation of a budget should come after, not before, the setting of your
organization's positive, yet achievable, goals for the year. (Making the
group's plan suit the budget rather than the budget fitting the plan is a
prevalent error in stunted organisations.) Once a budget of proposed
expenses has been prepared, it must be compared to current
resources.
4. DEVELOP CREATIVE FUNDRAISING ALTERNATIVES
Once you have established a financial target, identify all potential
sources of funds and develop creative ways to tap these sources.
Successful organizations utilize multiple approaches to fundraising.

5. PLANNING THE FUNDRAISER

I. Use a backwards planning calendar to help organize the details.
II. Go to the University Scheduling Center to check the calendar
and reserve a room/location and register the event.
III. Plan your publicity campaign – the success of a fundraiser
sometimes depends on the publicity campaign.
IV. Get the whole organization involved.
V. Delegate tasks and form committees: food, equipment,
reservations, tickets, posters, flyers, etc.
VI. Don’t forget to follow-up regularly with all delegated
responsibilities.
VII. Check with your advisor to clear any expenses.

6. POST EVENT FOLLOW-UP

I. Always secure the deposit of your receipts – the Student Accounts
and Cashiering Office or the Foundation Office will help with this.
Check with them before the event. Thank all contributors and be
sure to keep in touch with them throughout the year.
II. Evaluate the event with committees and the organization as a
whole. Make sure to pin-point weak spots, make recommendations
for future fund raisers, and, if it worked, do it again next year and
make it a tradition.
III. Begin to plan for next year.
 MANAGING FUNDS

Financial management is critical to the success of any company, whether

private, public, or non-profit. Successful businesses regularly monitor their
finances and, as a result, make the correct decisions at the appropriate time,
ultimately leading to success. Most firms have a well-organized finance
department in charge of the company's accounts and finances. NGOs, on the
other hand, frequently do not prioritise financial management and lack
adequate financial understanding. This is frequently characterised by
insufficient financial planning and suitable financial systems.

NGOs frequently work effortlessly toward the implementation of initiatives that

meet the needs of underprivileged people while failing to pay adequate
attention to financial oversight. This strategy exposes non-governmental
organisations to financial risk. NGOs are unable to deal with the funding issue
in the lack of suitable backup plans and funds. NGOs must recognise the
crucial relevance of financial management and implement the required risk
management, resource mobilisation, and budgeting methods. It is the job of
NGO leaders to plan their expenditures and investments, as well as manage
funds in a way that results in a long-term enterprise.

This brief introduction outlines how to take proper care of your funds. Good
financial management involves the following four building blocks:

 Keeping records
 Internal control
 Budgeting
 Financial reporting

1. KEEPING RECORDS

The foundations of all accounting are basic records that describe your
earnings and spending. This means the contracts and letters for money you
receive and the receipts and the invoices for things that you buy.
These basic records prove that each and every transaction has taken place.
They are the cornerstones of being accountable. You must make sure that all
these records are carefully filed and kept safe.

You must also make sure that you write down the details of each transaction.
Write them down in a 'cashbook' - which is a list of how much you spent, on
what and when.

If you are keeping your basic records in good order and writing down the
details of each transaction in a cashbook then you cannot go far wrong.

2. INTERNAL CONTROL

Make sure that your organisation has proper controls in place so that money
cannot be misused.

Controls always have to be adapted to different organisations. However,

some controls that are often used include:

 Keeping cash in a safe place (ideally in a bank account).

 Making sure that all expenditure is properly authorised.
 Following the budget.
 Monitoring how much money has been spent on what every month.
 Employing qualified finance staff.
 Having an audit every year.
 Carrying out a 'bank reconciliation' every month - which means
checking that the amount of cash you have in the bank is the same as
the amount that your cashbook tells you that you ought to have.

This last control is particularly important. It proves that the amounts recorded
in the cashbook and the reports based on it are accurate.

3. BUDGETING

For good financial management, you need to prepare accurate budgets, in

order to know how much money you will need to carry out your work.
A budget is only useful if it is worked out by carefully forecasting how much
you expect to spend on your activities.

The first step in preparing a good budget is to identify exactly what you hope
to do and how you will do it. List your activities, then plan how much they will
cost and how much income they will generate.

4. FINANCIAL REPORTING

The fourth building block is writing and reviewing financial reports. A financial
report summarises your income and expenditure over a certain period of time.

Financial reports are created by adding together similar transactions. For

instance, this might mean adding together all the money you spent on fuel,
new tyres and vehicle insurance and calling them "Transport Costs".

Financial reports summarise the information held in the cashbook. This is

normally done using a system of codes, to allocate transactions to different
categories. These categories might often be defined by donors.
 ABOUT THE NGO

YOUTH INDIA FOUNDATION

Youth India foundation, YIF is a social entrepreneurship platform where the
youth of the nation gather to become an organization where development,
funding and implementation solutions to social, cultural, or environmental
issues is focused on. Social entrepreneurship typically attempts to further
broad social, cultural, and environmental goals often associated with the
voluntary sector in areas such as poverty alleviation, health care and
community development. A student initiative, inspired by the principles of
social entrepreneurship. Their goal is to cultivate innovative project throughout
the spectrum of society regardless of income, and promote ideas by the youth
of India. They stand for a new harmonious and indigenous structure of
commercial practice as well as creating platform for the general well being of
youth in India.

Vision of YIF
Youth India Foundation envisages a future for India in which youth work with
all their potential to make their dreams come true. Their vision is: “Every
individual's effort helps bring forth a change. Every action of ours today, will
tell a story tomorrow. Let's all work hard together to write a beautiful story for
India's bright coming days.”

Mission of YIF
Their mission: "We make a living from what we get, but we make a life from
what we give". They believe that they can set a path of life for budding
entrepreneurs by giving them the right experience and exposure. Keeping this
in mind, Youth India Foundation attempts to create India's first youth driven
social entrepreneurship platform where we will be focusing on bridging
science and innovation with social service and welfare. It is their mission to
provide permanent solutions to those in need and we will strive till the very
end to help bring about a change.
Core Team
Founder – Shubhankar Nanda
Co-Founder – Aanis Narnolia, Sangram Sahoo and Pushney Mahapatra
National General Secretary of Departments – Prerna Manocha
National General Secretary of States – Abhiraj Dixit and Saket Vithal Chinta
 FUNDRAISING EVENTS

Reflexonia:
AMV stand for animated music video. Music videos are made to promote an
artist or song, and to give them extra time in order to increase sales and
awareness. And due to the current global situation, many artists have chosen
to use an animated format to accompany their recent releases .You don’t
need to social distance in an animation, and production is much less of a
headache in thr time of a pandemic.

E-Porium:
E-Porium is an event in which we are giving a platform to people to sell their
product empowers their business or boost up their business. Participants can
sell their products in their own creative way. Participants can use any
promotional ad like, video and posters for marketing purposes. Making videos
and posters for the products is the responsibility of participants our
organization is not responsible for any posters and videos.

Kandy Craftin 1.0:

The event will be India’s largest online handicraft expo, where anyone from
anywhere will be able to buy the handicraft present on our website. Artists,
who will be listing their arts on the website will be the participants.

Ideathon:
This event will be shifting the target markets from college students to school
students. For the school students of standard 9th, 10th, 11th and 12th, this
will be an event and a chance to showcase their entrepreneurial skills. They
will have to come up with business ideas (socially responsible startups) and
present it as an exhibition.
Phoenix: A new Beginning:
The Theme involves Brainstorming for the growth of a startup : As the name
itself describes, that in this competition participants have to showcase their
level of creativity by showcasing their business models, startup and revenue
generation ideas. The competition does not end here, the participants will also
get a chance to flaunt their debating and convincing skills.

The Corporate Buzz:

The Corporate Buzz is an Enterpreneur Event where the particpants have to
bring in their ideas regarding starting a Small Scale Enterprise and the most
profit-making, feasible and the idea which can be implemented in real life will
be winning this competion!!

Youth Talk:
YIF Park Street is organizing an event on the theme “Youth Talks”. There are
two categories, namely: Write-Up and Extempore.

वाद WE वाद:

WELCOME CHALLENGERS! Get ready to challenge yourself for the real-time

debating and anchoring event where the participants will be dealing with the
pressure of news debate and will be handling the pressure of being an anchor
in the debate. Real issues will be raised and the participants will get a chance
to debate and moderate with their peers under renowned personalities of the
news and media industries.

Cam-penning:
Shakespeare asserted that "earth has music for those who listen" and Nisha's
Handmade Products knits together these melodies and humans. You can find
a range of products from skin and hair products to baked cakes and sharbats
at Nisha's Handmade Products. All the products of Nisha's Handmade
Products are 100% organic and with no added artificial agents.
CHAPTER-2
OBJECTIVES
 Objectives

 To learn about the numerous methods of fundraising available to Non-

Government Organisations.
 To gain knowledge of how Non-Government organisations manage their
funds.
 To learn about the contributions of various campaigns to the funding of Non-
Government organisations.
 To learn about the perception of people towards the Youth India foundation as
an NGO.
 CHAPTER-3
LITERATURE REVIEW
 Literature Review
Ali & Gull, (2019) discussed that Scholars have had a mixed reaction to the
effects of government support on NGOs in terms of benefits and drawbacks.
This study attempts to analyse the benefits and drawbacks of government
funding for non-governmental organisations (NGOs) and aims to compile
scattered knowledge from the literature in one location. For the pertinent
studies, a literature review was conducted. Institutional theory and
isomorphism, accountability, loss of autonomy, mission drift, and crowding out
are the themes. Some scholars and studies associated these themes with
underperformance, while others associated them with the stability of non-
governmental organisations. Definite results are difficult to draw to assess the
impacts of government funding on NGOs, and these impacts are dependent
on a number of elements such as an NGO's age, size, sector, demographic,
political, economic, and social settings.

Nunnenkamp, (2010) investigated the factors that contributed to the vast

diversity in the efficiency of international aid activities carried out by non-
governmental organisations established in the United States (NGOs). We
investigate whether non-charitable expenditures — i.e., administration,
management, and fundraising – are affected by the level of competition
among NGOs and the extent to which they are refinanced by governments.
He took into account NGO heterogeneity across multiple variables, as well as
key recipient country characteristics, and discovered that fiercer competition is
associated with more efficient international aid activities of non-governmental
organisations (NGOs), rather than excessive fundraising. He came to the
conclusion that government funding has a tendency to increase administrative
costs.

Sibi George (2019) examines fundraising sources and strategies, personnel

involved in the process, and NGOs' donor relationship procedures after
receiving donations. NGOs must train their workers and develop a group of
motivated individuals in order to be successful in fundraising. The report
explores the various online and offline fundraising tactics used by Indian
NGOs. The article is conceptual in nature, with the goal of discussing the
fund-raising strategies used by NGOs in India to ensure their effective
operation.

Najev Čačija, Ljiljana, (2013) aims to present the conceptual foundation for
investigating the effects of 'traditional' nonprofit strategic marketing activities
on fundraising success There is a review of existing theoretical and empirical
studies in the field of fundraising. Open questions in fundraising are
addressed, with special emphasis placed on identifying marketing activities
that could result in increased fundraising as well as overall performance of
nonprofit organisations. According to the existing literature, long-term
relationships with donors and the implementation of 'traditional' marketing
activities are critical to fundraising, with fundraising serving as feedback for
nonprofit strategic marketing. This paper also examines the current state and
future prospects of fundraising in Croatia's nonprofit sector.
 CHAPTER-4
RESEARCH METHODOLOGY
 Research Methodology

Research is an academic activity, and as such, the term should be used in a

technical sense. According to Clifford Woody, research entails defining and
redefining problems, formulating hypotheses or suggested solutions, collecting,
organising, and evaluating data, making deductions and reaching conclusions,
and finally carefully testing the conclusions to determine whether they fit the
formulating hypothesis. A research methodology is a method for solving a
research problem in a systematic manner. It can be thought of as a science that
studies how scientific research is conducted. In it, we look at the various steps
that a researcher takes when studying a research problem, as well as the logic
behind them. The researcher must understand not only the research
methods/techniques, but also the methodology.

Researchers must not only understand how to create specific indices or tests,
how to calculate the mean, mode, median, standard deviation, or chi-square, and
how to apply specific research techniques, but they must also understand which
of these methods or techniques are relevant and which are not, and what they
mean and indicate and why.

Researchers must also understand the assumptions underlying various

techniques, as well as the criteria by which they can determine whether certain
techniques and procedures are applicable to specific problems and others are
not. All of this implies that the researcher must design his methodology for his
problem, as it may differ from one to the next. For example, an architect who
designs a building must consciously evaluate the basis of his decisions, i.e., why
and on what basis he chooses a specific size, number, and location of doors,
windows, and ventilators, uses specific materials and not others, and so on.
Similarly, in research, the scientist must evaluate research decisions before they
are implemented. He must specify very clearly and precisely what decisions he
chooses and why he chooses them so that others can evaluate them as well.

Types of Research Methodology

(i) Descriptive vs. Analytical Research: Descriptive research includes
various types of surveys and fact-finding inquiries. The primary goal
 of descriptive research is to describe the current state of affairs. For
descriptive research studies, we frequently use the term Ex post
facto research in social science and business research. The main
feature of this method is that the researcher has no control over the
variables; he can only report on what has occurred or is occurring.
The majority of ex post facto research projects are descriptive
studies in which the researcher seeks to measure items such as
shopping frequency, people's preferences, or similar data. Ex post
facto studies also include attempts by researchers to discover
causes even when the variables are out of their control. Survey
methods of all kinds, including comparative and correlational
methods, are used in descriptive research. Analytical research, on
the other hand, requires the researcher to use pre-existing facts or
information and analyse it in order to make a critical evaluation of
the material.
(ii) Applied vs. Fundamental: Research can be classified as applied (or
action) or fundamental (to basic or pure). Applied research seeks to
solve an immediate problem confronting a society or an
industrial/business organisation, whereas fundamental research is
primarily concerned with generalisations and the formulation of a
theory. "Knowledge gathering for the sake of knowledge is referred
to as 'pure' or 'basic' research." Examples of fundamental research
include studies of natural phenomena or pure mathematics.
Similarly, research studies on human behaviour conducted with the
goal of making generalisations about human behaviour are
examples of fundamental research, whereas research aimed at
specific conclusions in response to a concrete social or business
problem is an example of applied research. Examples of applied
research include research to identify social, economic, or political
trends that may affect a specific institution, as well as copy
research, marketing research, and evaluation research. Thus, the
primary goal of applied research is to find a solution to a pressing
practical problem, whereas basic research is focused on
discovering information that has a broad range of applications and
 thus contributes to the already organised body of scientific
knowledge.
(iii) Quantitative vs. Qualitative Research: Quantitative research is
based on measuring quantity or amount. It is applicable to
phenomena that can be expressed numerically. Qualitative
research, on the other hand, is concerned with qualitative
phenomena, that is, phenomena that are related to or involve
quality or kind. For example, when we are interested in investigating
the reasons for human behaviour, we frequently refer to 'Motivation
Research,' which is a type of qualitative research. This type of
research seeks to uncover underlying motives and desires through
in-depth interviews. Word association tests, sentence completion
tests, storey completion tests, and other projective techniques are
also used in this type of research. Qualitative research also
includes attitude or opinion research, which is research designed to
find out how people feel or what they think about a particular
subject or institution. Qualitative research is particularly important in
the behavioural sciences, where the goal is to uncover the
underlying motivations of human behaviour. Such research allows
us to examine the various factors that motivate people to behave in
a certain way or that cause people to like or dislike a particular
thing. However, it should be noted that applying qualitative research
in practise is a relatively difficult task, and as such, while conducting
such research, one should seek guidance from experimental
psychologists.
(iv) Empirical vs. Conceptual Research: Conceptual research is
concerned with some abstract idea(s) or theory. Philosophers and
thinkers typically use it to develop new concepts or reinterpret
existing ones. Empirical research, on the other hand, is based
solely on experience or observation, with little regard for system
and theory. It is data-driven research that yields conclusions that
can be validated through observation or experimentation. It is also
referred to as experimental research. Empirical vs. Conceptual
Research: Conceptual research is concerned with some abstract
 idea(s) or theory. Philosophers and thinkers typically use it to
develop new concepts or reinterpret existing ones. Empirical
research, on the other hand, is based solely on experience or
observation, with little regard for system and theory. It is data-driven
research that yields conclusions that can be validated through
observation or experimentation. It is also referred to as
experimental research. Thus, such research is distinguished by the
experimenter's command of the variables under investigation and
his deliberate manipulation of one of them to investigate its effects.
Empirical research is appropriate when it is desired to demonstrate
that certain variables influence other variables in some way. Today,
evidence gathered through experiments or empirical studies is
regarded as the most powerful support for a given hypothesis.

Data Collection and its methods

Collection of primary data
We collect primary data while conducting experiments in experimental
research, but if we conduct descriptive research and conduct surveys,
whether sample surveys or census surveys, we can obtain primary data
through observation, direct communication with respondents in one form or
another, or personal interviews. This, in other words, means that there are
several methods of collecting primary data, particularly in surveys and
descriptive researches. Important ones are: (i) observation method, (ii)
interview method, (iii) through questionnaires, (iv) through schedules, and (v)
other methods. We briefly take up each method separately.

(i) The observation method is the most commonly used method,

particularly in studies relating to behavioural sciences. We all
observe things around us in some way, but this is not scientific
observation. When observation serves a formulated research
purpose, is systematically planned and recorded, and is subjected
to checks and controls on validity and reliability, it becomes a
scientific tool and the researcher's method of data collection. The
 information is sought using the observation method through the
investigator's own direct observation rather than asking the
respondent. In a consumer behaviour study, for example, instead of
asking the respondent about the brand of wrist watch he or she
wears, the investigator may examine the watch himself. The main
advantage of this method is that it eliminates subjective bias if
observation is done correctly. Second, the information obtained
through this method is current in nature; it is not influenced by past
behaviour or future intentions or attitudes. Third, because this
method is independent of respondents' willingness to respond, it
requires less active cooperation on the part of respondents than the
interview or questionnaire methods. This method is especially
useful in studies involving subjects (i.e., respondents) who are
unable to provide verbal reports of their feelings for one reason or
another. However, the observation method has a number of
limitations. To begin with, it is an expensive method. Second, the
data provided by this method is extremely limited. Third,
unanticipated factors may occasionally interfere with the
observational task. At times, the fact that some people are rarely
available for direct observation creates an impediment to this
method's ability to collect data effectively.
(ii) The interview method of data collection entails presenting oral-
verbal stimuli and responding in terms of oral-verbal responses.
This method can be used for personal interviews as well as, if
possible, telephone interviews.
Personal interviews require a person known as the interviewer to
ask questions to the other person or persons in a face-to-face
contact. This type of interview can be either direct personal
investigation or indirect oral investigation. Personal interviews are
usually conducted in a structured manner to gather information. As
a result, we refer to the interviews as structured interviews. Such
interviews entail the use of a predetermined set of questions as well
as highly standardised recording techniques. Thus, in a structured
interview, the interviewer adheres to a strict procedure, asking
 questions in the form and order prescribed. Unstructured interviews,
on the other hand, are distinguished by a flexible approach to
questioning. Unstructured interviews do not adhere to a set of pre-
determined questions or techniques for recording information.
(iii) Data collection through questionnaires: This method of data
collection is very popular, especially for large inquiries. Private
individuals, researchers, private and public organisations, and even
governments are embracing it. In this method, a questionnaire is
sent (usually by post) to the people involved, with the request that
they answer the questions and return the questionnaire. A
questionnaire is made up of a series of questions that are printed or
typed in a specific order on a form or set of forms. The
questionnaire is mailed to respondents, who are expected to read
and understand the questions and respond in the space provided
on the questionnaire.
(iv) Data collection through schedules: This method of data collection is
very similar to questionnaire data collection, with the main
difference being that schedules (proforma containing a set of
questions) are filled out by enumerators who are specially
appointed for the purpose. These enumerators, accompanied by
schedules, go to respondents, ask them the questions from the
proforma in the order they are listed, and record their responses in
the space designated for that purpose on the proforma. This
method of data collection is very useful in large-scale investigations
and can produce fairly reliable results. It is, however, very costly
and is typically used in investigations conducted by governmental
agencies or large organisations. This method is used to conduct
population censuses all over the world.

QUESTIONNAIRE
A questionnaire is a research tool that consists of a series of questions
designed to elicit information from respondents. Questionnaires can be
distributed to participants in paper form, delivered electronically by email or an
Internet-based tool like as SurveyMonkey, or a combination of the two, with
the participant deciding which mode is preferred.

Questionnaires can be self-administered or conducted by a professional, and

they normally feature a series of items representing the study objectives. In
addition to valid and reliable research equipment, questionnaires may
incorporate demographic questions. When authors disclose the contents of
the survey questionnaire, the reader can understand and evaluate the
possibility for mistakes of validity and reliability.

Types of Questionnaire

Open-Ended Questions: Open-ended questions help collect

qualitative data in a questionnaire where the respondent can answer
in a free form with little to no restrictions.
Dichotomous Questions: The dichotomous question is generally a
“yes/no” close-ended question. This question is usually used in case
of the need for necessary validation. It is the most natural form of a
questionnaire.
Multiple-Choice Questions: Multiple-choice questions are a close-
ended question type in which a respondent has to select one (single-
select multiple-choice question) or many (multi-select multiple choice
question) responses from a given list of options. The multiple-choice
question consists of an incomplete stem (question), right answer or
answers, incorrect answers, close alternatives, and distractors. Of
course, not all multiple-choice questions have all of the answer
types. For example, you probably won’t have the wrong or right
answers if you’re looking for customer opinion.
Scaling Questions: These questions are based on the principles of
the four measurement scales – nominal, ordinal, interval, and ratio. A
few of the question types that utilize these scales’ fundamental
properties are rank order questions, Likert scale questions, semantic
differential scale questions, and Stapel scale questions.
 Pictorial Questions: This question type is easy to use and
encourages respondents to answer. It works similarly to a multiple-
choice question. Respondents are asked a question, and the answer
choices are images. This helps respondents choose an answer
quickly without over-thinking their answers, giving you more accurate
data.

Advantages
 A survey questionnaire allows you to collect a large amount of
information in a short period of time.
 If you employ a standard set of questions with your target audience,
there is less likelihood of prejudice slipping in.
 You can apply logic to questions based on responses, but the
questionnaire will stay standard for a group of responders in the same
segment.
 Surveying with online survey software is rapid and inexpensive.
 It provides a comprehensive set of functions for designing, distributing,
and analysing response data.
 It can be tailored to fit your company's tone of voice. As a result, it can
be used to strengthen your brand's image.
 The replies can be compared to historical data to determine the
movement in respondents' preferences and experiences.
 Respondents may complete the inquiry without disclosing their identify.
Furthermore, many survey software solutions adhere to stringent data
security and privacy standards.

Disadvantages
 Respondents can easily ignore online questionnaires.
 The respondents hesitate to give out much information over the phone.
It is also an expensive way of conducting research. 
 There is also a high risk of not collecting enough responses to make
actionable insights from the data.
Research Design
The daunting task that follows the task of defining the research problem is
the preparation of the research project design, colloquially known as the
"research design." A research design is a set of decisions about what,
where, when, how much, and how to conduct an investigation or a
research study. A research design is the arrangement of conditions for
data collection and analysis in such a way that it aims to combine
relevance to the research purpose with procedure economy. In fact, the
research design is the conceptual framework within which research is
carried out; it serves as the blueprint for data collection, measurement,
and analysis. As a result, the design includes an outline of what the
researcher will do, from writing the hypothesis and its operational
implications to final data analysis.

Different research designs can be conveniently described by classifying

them as follows:
(1) research design for exploratory research studies;
(2) research design for descriptive and diagnostic research studies; and
(3) research design for hypothesis-testing research studies.
They are discussed below as flows.

1. Research design in exploratory studies: Exploratory research studies

are also known as formulative research studies. The primary goal of such
studies is to formulate a problem for more precise investigation or to
develop working hypotheses from an operational standpoint. The
discovery of ideas and insights is the primary focus of such studies. As a
result, the research design appropriate for such studies must be flexible
enough to allow for consideration of various aspects of a problem under
study. Because the research problem, which was initially defined broadly,
is transformed into one with more precise meaning in exploratory studies,
inbuilt flexibility in research design is required, which may necessitate
changes in the research procedure for gathering relevant data. In general,
the following three methods are discussed in the context of research
design for such studies: (a) a review of relevant literature; (b) an
experience survey; and (c) an examination of 'insight-stimulating'
examples. Thus, in an exploratory or formulative research study that
merely leads to insights or hypotheses, whatever method or research
design is used, the only thing that is required is that it remain flexible so
that many different facets of a problem can be considered as and when
they arise and come to the researcher's attention.

2. In the case of descriptive and diagnostic research studies, the following

research design is used: Descriptive research studies are concerned with
describing the characteristics of a specific individual or group, whereas
diagnostic research studies are concerned with determining the frequency
with which something occurs or its association with something else.
Diagnostic research studies are those that investigate whether or not
certain variables are related. Descriptive research studies, on the other
hand, are concerned with specific predictions, narration of facts and
characteristics concerning an individual, group, or situation. This category
includes the majority of social research. Because descriptive and
diagnostic studies have similar requirements in terms of research design,
we can group these two types of research studies together. In both
descriptive and diagnostic studies, the researcher must be able to clearly
define what he wants to measure and find adequate methods for
measuring it, as well as have a clear definition of the 'population' he wants
to study. Because the goal of the studies is to obtain complete and
accurate information, the procedure must be carefully planned. The
research design must include adequate safeguards against bias and must
maximise reliability while keeping the research study's cost in mind.
In the case of descriptive/diagnostic studies, the research design is a
comparative design that sheds light on all of the points mentioned above
and must be prepared with the study's objective(s) and resources in mind.
However, it must ensure that bias is minimised and the reliability of the
evidence collected is maximised. The aforementioned design is
appropriately referred to as a survey design because it considers all of the
steps involved in a survey concerning a phenomenon to be studied.

3. In the case of hypothesis-testing research studies, the following

research design is used: Hypothesis-testing research studies (commonly
referred to as experimental studies) are those in which the researcher
tests hypotheses of causal relationships between variables. Such studies
necessitate procedures that not only reduce bias and increase reliability,
but also allow for inferences about causality. This is usually met by
experiments. As a result, when we talk about research design in such
studies, we frequently mean experiment design. The experimental designs
are being used in studies of phenomena from various disciplines. Because
experimental designs originated in the context of agricultural operations,
we continue to use, albeit in a technical sense, several agricultural terms
(such as treatment, yield, plot, block, and so on) in experimental designs.

We chose descriptive research as the research design and gathered

primary data for it.. To collect primary data for the aforementioned
study, we used a questionnaire with multiple choice answers and
some scaling questions (1-10).


 CHAPTER-5
ANALYSIS AND
INTERPRETATION
 Analysis and Interpretation

My survey questionnaire fetched a total sample size of 25.

Interpretation
About 52% of our respondents lies between the age bracket of 20 to 30 years.
It means that majority of our respondents belong to Gen Z.

Interpretation
The Youth India Foundation and its mission are known to more than half of
those polled according to the above pie chart representation.
Interpretation
According to the data, the majority of people have a favourable opinion of the
Youth India Foundation and regard it as an asset, as illustrated by the pie
chart above.

Interpretation
Approximately 64% of respondents are likely to recommend the Youth India
Foundation to their peers and friends for charitable purposes.
Interpretation
In this case, 60% of the individuals chose 8 or higher on the likert scale,
indicating that 60% of the participants would likely recommend the name
Youth India Foundation to others.

Interpretation
The total donation process of Youth India Foundation was relatively smooth
for 68 percent of respondents, with no problems encountered.
Interpretation
Approximately 56% of people say they will donate to the Youth India
Foundation again and participate in fundraising activities.

Interpretation
Approximately 14 respondents believed that the Youth India Foundation
recognises its donors.
Interpretation
Approximately 40% of respondents prefer to get fund-raising information via
social media, while approximately 20% regard email as a superior way of
communication.

Interpretation
According to the graph above, approximately 66 percent of people are likely to
be recognised through a thank you letter from the Youth India Foundation.
This demonstrates that the majority of people are very kind and generous and
do not seek much recognition.
CHAPTER-6
FINDINGS
 Findings

 The study presented above demonstrates that Youth India Foundation

is a dependable and trustworthy organisation for the purposes of social
welfare and donations.
 People who have donated for the first time are more likely to donate
again since they have a favourable view of the organisation.
 The majority of those who have contributed to the fundraising
campaign are millennials and Generation Z.
 The fundraising approaches were relatively simple, and the vast
majority of respondents had no difficulty throughout the process.
CHAPTER-7
CONCLUSION
 Conclusion

As per our study the fund raising activities conducted by Youth India
Foundation got a positive response and we got some of them to fill the
questionnaire for feedback. According to the analysis of our questionnaire we
have found the following things:
 The majority of our participants were under the age of 30, and they
took part with fire and excitement.
 The campaigns drew a sizable number of participants, and the majority
of them are quite likely to return for the fundraising programmes and to
inform their friends about the campaign and the organisation.
 Participants have a favourable opinion of the Youth India Foundation
as a result of its fundraising initiatives and positive participant
recognition.


CHAPTER-8
LEARNINGS
WHAT I DID AND I HAVE LEARNED
I have performed the following activities during my internship period and some
lesson learned from these activities which mentioned below; 3.1. Duty and
Responsibility :

Part A :Perform day to day office work :

ƒ Regular email check and e-mail correspondence and discussion with

chairperson

ƒ Internet browsing for donors fund and sharing with high officials

ƒ Day to day correspondence (Letter from NGO, Donor and other

stakeholders)

ƒ Preparation of report for donors and other agencies

ƒ Keeping update of all the project activities going on

ƒ Prepare draft project proposal, concept note, letter of interest (LOI),

Expression of interest(EOI) ƒ Prepared important meeting minutes at the time
of meeting

ƒ Assist to legal paper like registration certificate renewal, Executive

committee approval process and maintaining record

ƒ Assist to staff recruitment(in whole staff recruitment process)

Part B : Involvement in managerial activities :

ƒ Provide feedback to Chairman and high authority for the smooth running of
any project

ƒ Prepare project reply report , quarterly report, inception report, project

progress report as per demand of donor and organization

ƒ Join different meeting, seminar arranged by different organization as per

instruction of chairman and high authority of YIF

ƒ Designing monitoring format and monitor ongoing project and provide

feedback to chairperson
Part C: Involvement in project activities in the field level for ensuring quality:
Worked as Project Officer in the project named “The Silent Scream” funded by
UNDP. Major responsibility and task in the project was;

ƒ Project planning and implementation with the assistance of Project

Implementation Unit (PIU), ERF Field Coordinator and local GOB
administration

ƒ Beneficiaries selection (survey form develop; provide orientation on survey

form, FGD; Monitoring Survey, conduct FGD; Data Scanning; cross check/
validation of beneficiary; ensure endorsement beneficiary from UNO, PIO and
respective UP chairman)

ƒ Project Monitoring and Staff supervision

ƒ Conduct training, inception meeting, monthly meeting and meeting with

relevant stakeholders.

Lesson learned

The above activities which I have done during the internship period enhanced
my knowledge and skill regarding project implementation and public relations.
Some of the experiences are given below;

I. Now a days, effective executive committee, charismatic leadership role of

chief executive and strong management is essential for NGOs development
and its sustainability

ii. NGOs should not depend on donor fund. NGOs should diversified their
activities to Micro finance, income generating activities, cost sharing for NGO
sustainability

iii. Effective communication within organization and communication out of

organization e.g donor, government official, and local administration is very
important for project management and fund raising for NGOs work

iv. Staffs involvement in decision making process in organization and project

encourage staffs to committed and ownership on organization
v. Every stage of implementation of the project activities is the best field of
learning by doing.

vi. Develop survey form considering beneficiary selection criteria and

orientation on survey as well as day to day monitoring on survey is crucial for
appropriate beneficiary selection and advantageous further effective project
implementation

vii. Community participation in whole project cycle, decentralization on project

activities can helpful for effective , efficiency project implementation

viii. For smooth project implementation and reaching estimate project target
goals and activities, stakeholders assessment , SWOT analysis can play
important role

ix. Regular Supervision and monitoring , adequate assistance from different

level can enhance the quality of activities and also ensure timely
accomplishment especially in early recovery and emergency response project

x. Beneficiaries, community people, Local Elected Body and Project

Implementation Committee (PIC) of any upazila can take appropriate
measures for reducing constraints and risk.

xi. GO and NGO coordination is a crucial success factor for any project

xii. Coordination with the local government representatives from the beginning
of program design and planning is helpful to avoid future constraints and
overcome influences.

SELF EVALUATION IN TERMS OF KNOWLEDGE AND SKILLS I

ACQUIRED

Naturally one can acquire knowledge and skills at the end of any program. I
have also acquired some knowledge and skills during MDMP program and 3
month internship program. In one sentence I can say this internship enriched
my knowledge , skills which cannot be expressed in language. Still I am
stating some knowledge and skills in brief.
4.1 : Knowledge and Skills Gained : This internship has changed my
professional level which will be helpful in my activities in side YIF and outside
my working station. The knowledge I gained from the course and from
internship period will enhance my personal skill. I have tried to coordinating
the theory (which I have learned from the course) and practice (during
internship). As a result I feel that my quality of work improved and contributing
more in the organization for the development of YIF. Some of these areas
where I have developed myself are mentioned below:

• Organizational/ Professional Communication and Correspondence skilled

Developed: I learnt how to further improve my communication skills in an
organizational setting and how vertical and horizontal communication can be
maintained on the basis of the course of communication. During my internship
I have gained more skill and knowledge in case of letter correspondence, due
to proper guidance and suggestion of my supervisor and high officials of YIF. I
have learned the technique of effective reply of letters through mail and hard
copy addressing proper way. I myself involved in related stakeholders, donors
and govt. high official. My study has contributed to my communication skills,
but I would like to pay more attention to it in the future. To contribute more to
projects and to progress faster, I want to learn to make a more confident
impression and to express my ideas and opinion more certain.

• Time management: I am now very much competent to proper time

management and effective implementation of activities which will help me
from the course of sustainable project management. Moreover, my supervisor
oriented me to time management and encourages to attendee timely in office
and completed all activities within time frame. I was able to implement 95% of
the activities without delay. Monthly and Weekly work plan, displayed board
furnished with time line of activities in font of desk, day to day activities follow
up helped me to successfully completion of activities within time.

• Learn to work as a team member (Team building): On the basis of the

methodology and techniques on teaching learning in the classroom of
MDMP , I have learnt how to participate in teamwork, respecting other
people’s opinions and giving out my opinions after careful thought. During the
internship period I have successfully conducted two training session with the
help of Internship team building among the participants. These skills were
enhanced from the various joint activities carried together and I came to
understand the importance of having consultation on areas where I lacked
understanding as well as the importance of giving guidance to other staff with
the aim of achieving a similar goal. Now I feel more comport to work within the
team.

• Report writing: Report writing of every courses of MDMP has helped me to

write any report more effectively and successfully. During internship I have
prepared some reports e.g inception report, monthly & quarterly progress
report and project completion report which enhanced my report writing
capacity. Moreover I have also developed myself in writing Expression of
Interest (EOI), Concept Note, Letter of Interest (LOI), and Project Proposals
as per RFP guideline.

• Working experience in field (grassroots) level and community relationship

skilled established : In MDMP program I have learned about concept of
community, and their involvement in development project in various courses.

• Critical Thinking: The internship gave me an opportunity to interact, learn

and share ideas with the national and international agencies specialists in
different fields which broadened my thinking and practical skills on
developmental activities. I can think a bit more critically on any issues raised
in the office works, in projects and in my personal life.

• Development of managerial capacity : The internship give me an opportunity

to understand dynamics of my NGO. I would know the YIF goal and
objectives, management style, project management process and main source
of fund. The understanding of dynamic of NGO helps me to further
contribution in my organization development and its sustainability. Moreover,
during my internship period, I have attended on some orientation, seminar,
training, meeting which played important role to develop my managerial role
and capacity. Earlier I would involve in specific management activities but this
MDMP program and internship has given me the strength to suggest higher
authority and also to the colleague in the time of any crisis. Some Internship
time my suggestion has been appreciated by authority. I am assisting YIF
management to develop a strategy plan for diversified its activities. It is of
course the knowledge gain.

• Helped to future Career Plan: This internship will help me to choose my

future career and buildup my confident in NGOs sector. I have realized that in
NGO it have huge field to work and have better career opportunityI have been
trying to give my best to my organization development. This MDMP program
and internship have been planning important role to develop myself, my
organization, development work and community as whole.

CHALLENGES FACED DURING MY INTERNSHIP

• Initially when I interacted with the community members over phone to get
their feedback on Reflexonia, language was a barrier because they spoke in a
Bhojpuri accent. But after I visited the field, I observed and tried to
communicate in their language, which was important to establish a feeling of
trust.

• Getting a daily update from the Block Coordinator was a challenge in the
beginning since they were not used to constant monitoring. I overcame that by
telling them the importance of regular monitoring for a pilot implementation
project.

• There was a time when I was asked by both my bosses for urgent
submissions. That’s when I met the deadlines successfully by multi-tasking.
 CHAPTER-9
BIBLIOGRAPHY
 Bibliography

1. Mahmood, Tahir & Gull, Sana. (2016). Government Funding to the

NGOs: A Blessing or a Curse?. International Journal of Research in
Business and Social Science (2147-4478). 5. 51.
10.20525/ijrbs.v5i6.607.
2. Nunnenkamp, P. (2010, July 29). Funding, Competition and the
Efficiency of NGOs: An Empirical Analysis of Non-charitable
Expenditure of US NGOs Engaged in Foreign Aid. Courant Research
Centre: Poverty, Equity and Growth - Discussion Papers; Courant
Research Centre PEG. https://ideas.repec.org/p/got/gotcrc/038.html
3. Nonprofit Fundraising Methods: An Overview. (2012, October 28).
Retrieved from https://www.nolo.com/legal-encyclopedia/nonprofit-
fundraising-methods-overview-29619.html
4. Najev Čačija, Ljiljana. (2013). Fundraising in the context of nonprofit
strategic marketing: Toward a conceptual model. Management :
Journal of Contemporary Management Issues, 18(1), 59–78.
https://hrcak.srce.hr/104238
5. https://www.questionpro.com/blog/what-is-a-questionnaire/
6. https://www.simplypsychology.org/questionnaires.html
7. https://www3.fundsforngos.org/financial-management/3-importance-of-
financial-management-for-ngos/
8. https://www3.fundsforngos.org/financial-management/financial-
management-basics-for-ngos/
9. https://ngosindia.com/ngo-funding/fundraising/
10. https://bcmcollege.ac.in/wp-content/uploads/2020/08/Fundraising-
Practices-of-NGO.pdf
11. https://www.cusb.ac.in/images/cusb-
files/2020/el/cbs/MCCOM2003C04%20(Business%20Research
%20Methods)Research_Methodology_C_R_Kothari
CHAPTER-10
APPENDICES
 Appendices

Age 
o 10-20
o 20-30
o 30-40
o 40 & above

1. How familiar are you with Youth India Foundation's mission? 

o Not at all familiar
o Slightly familiar
o Moderately familiar
o Very familiar
o Extremely familiar

2. To what Extent would you agree with this statement "Youth India
Foundation is an asset" ?
o Strongly disagree
o Disagree
o Neutral
o Agree
o Strongly agree

3. How likely is it that you would recommend Youth India Foundation?

o Very Unlikely
o Unlikely
o Neutral
o Likely
o Very Likely

4. How likely is it that you would recommend Youth India Foundation to a

friend?
 5. How easy or difficult was the process of
donating to Youth India Foundation?
o Easy
o Somewhat easy
o Neither easy nor difficult
o Somewhat difficult
o Difficult

6. How well does Youth India Foundation Recognise donors for their
contributions?

7. How likely are you to donate to Youth India Foundation again?

8. Please tell us how you would like your donation to be recognised

o Thank you Letter
o Phone call
o Plaque
o Public Recognition

9. How do you prefer to hear about our organisations fund raising

activities? 
o Email
o Phone call
o Social Media
o Website
o Text Message