CHAPTER 1

INTRODUCTION

1
 INTRODUCTION

1.1 INTRODUCTION
Promoting is the art of addressing a customer's requirements by providing customers with
profitable products by using the organization's ability to achieve organizational goals at the same
time. Marketing is the movement, set of foundations, plus processes for making, communicating,
transmitting, plus trading offerings thus as to value customers, customers, partners, plus society
as a whole.

Understand with this definition thus as to the customer can be an single customer, an
organization, otherwise a few singles who add to the choice of purchase. The product can be a
difficult good, an administration , other wise even a thought, anything thus as to would give the
single who gives a trade an incentive for some. A Trade It's often thought of as money, But it
could also be a gift of time otherwise effort ,otherwise even a specific activity. A manufacturer is
ofter an entity, But may be an single otherwise non-profit organization.

Classical marketing is categorized according to the four "P's, which are:"

Product: products otherwise services offered to customers

Promotion: how the manufacturer imparts the value of its products

Price: the value of the trade between customer plus producer calculated

Placement: how the item is supplied to the customer.

The Marketing Mix is often called an entire investigation of these classifications. More detail can
be found into the later passage on these classifications .

Marketing have exercises inbound plus outbound. To a great extent, inbound exercises
fixate on finding the requirements plus needs of potential customers. A market is known as the
aggregate gathering of every single potential customer. It is called division to arrange these
necessities into bunches. Sorting out business sectors into fragments allows a manufacturer to
choose how to best provide some incentive for the gathering of potential customers more
intelligently. Investigating the requirements of the market fragment; examining existing deals
plus profitability; representing, planning plus presenting new items; plus the examination of
contender offerings are additionally inbound exercises thus as to are imperative however not
regularly observed by the general population.
 Both parts of informing the market thus as to an item is available, shipping the item, plus
motivating the purchase option are included into outbound exercises. Promotion, marketing,
sales support, product teaching, supply chain, plus customer support are part of these exercises.

To the public, the most commonly understood contact with promotion is the position
where advertisement influences the reach of offers. A typical misconception thus as to marketing
is just this aspect of promotion is caused by this cooperation.

It does not have a company anymore to have enough great products. Most organizations
have these. Customers want to know about an object plus are pressured to purchase it. This is
how a big role is played by promotion.

Promotion means contact. Since marketing is the path thus as to makes the goods known
to consumers into the company.

The key goal of promotion is to realize thus as to the specifics of goods are known to
consumers. Promotion also encourages buyers to realize thus as to the brand is the best brand on
the market plus allows them to purchase the brand.

Some people think thus as to business marketing is advertisement. A company may bring
its data to consumers into a number of ways, But advertising is primarily an essential one.

In terms of satisfying the needs plus wishes of consumers, marketing means thinking
about companies. Marketing is different from selling because selling implies thus as to it is a way
to get people to trade their money for the item. It's all about principles plus engagement. plus it is
not, plus it is not

Sales, like. Marketing is distinct from income. Marketing is the way a company lets
consumers purchase their goods. Marketing have numerous ways of making consumers purchase
their items.

In the method of setting up the promotion, managers usually use the model of the 4p (which can
also be found because the model of the 5p). The model of the 4P involves meaning, place,
product plus promotion(later on the model developed thus as to additionally embrace people).
Thus you’ve
got set the worth, you’ve got the merchandise plus therefore the place wherever you would like
to sell it, however what regarding promotion.

What a company decides to push its products plus services would have an immediate plus
important sales effect. There is a lot of thinking thus as to needs to come through, however
greenbacks spent on ads plus promotions will turn the business into cash.

Therefore, once you have reached this stage into setting up your company, you have to create
your promotional combination. The basic aim of the promotional combination is to build
complete visibility first of all, But the most important thing is to have structural targets plus
income. If you manage to produce straightforward, a promotional combination is outlined as
victorious; persuasive message supported the real reality thus as to you are only winning.
selected the foremost acceptable promotion methodology.

The promotional mix mainly involves five parts like

Personal exchange

publicity

marketing streeting

Encouraging sales

Public relations

1) Personal Exchange

It is a promotional mix neighborhood thus as to includes contact between consumers plus

customers from 1 to 1 (either potential otherwise already customers). It generates direct
communication with prospects plus consumers because it could be a matched interaction. Despite
the fact thus as to it is thought-about being one of the foremost high-priced forms of marketing, it
is also thought-about being the foremost winner as a partnership between the seller plus buyer
will be established plus formed.
2) Publicity

Advertising is one of the main factors into the promotional combination thus as to contributes to
the whole building and, into addition, the consumer perceives the business. As a result of the thus
much plus wide variety of ads plus also the message thus as to you will only give to your current
plus future clients, it is still a giant part of the advertising mix. Responsive ads would make the
business a strong whole. Dangerous ads with a wrong message, on the other hand, can cause the
whole otherwise the product to fail.

3) Marketing Steering

Although advertising targets a mainstream audience, prospects plus clients are targeted by
marketing. Promotion of social media, promotion of email, square site promotion calculate all
kinds of marketing used by companies. As a result of folks square measure mistreatment site,
they need to become critical inside the promotional combine late even more than they used a
decade ago. The company uses marketing to engage with its customers into unidirectional
contact with respect to product announcements, special deals, order confirmations, as well as
customer inquiries.

4) Encouraging sales

Sales promotions are one of the most prevalent ways of marketing used by companies.
Their initial aim is to stimulate sales plus procurement. Although the potential of sales is
skyrocketing, it is also useful to warn prospects about new merchandise on the market otherwise
simply to recapture past otherwise missing customers. Such examples include: vouchers, samples
of items, etc.

5) Public Relations

Finally, a business is altered by public relations to manipulate a target market plus thereby create
a strong plus positive picture for the organization. The business aims to communicate with the
audience by sharing information about the company plus about the merchandise with them. The
department of general public relations have to breakthrough plus build the general public image
if anything goes wrong on the data front.
 CHAPTER 2
INDUSTRY PROFILE

AND

COMPANY PROFILE

COMPANY PROFILE

About Universal Implement

:-

Established into 1996 , Universal Implement have made a name for itself into the list of top suppliers of

into India. The supplier company is located into Shoranur , Kerala plus is one of the leading sellers of
listed products. Universal Implement is listed into Trade India's list of verified sellers offering supreme

quality of etc. Buy into bulk from us for the best quality products plus service.

PRODUCTS AND SERVICES

Universal Implement is a quality driven organization offering a wide range of Power tiller, tractor trailer,

hydraulic oil . Establishedinto1996, the firm supplies Power tiller, tractor trailer, hydraulic oil within preset time

limit.

CONTACT DETAILS

Universal Implement

Mr JAYAN C P

Universal Implements, Ind. Estate, Shoranur Po, Shornur, Palakkad, Shoranur, Kerala, 679121, India
LOCATION:

The unit is located at the industrial area of SHORNUR, PALAKKAD. The unit have got all
infrastructural facilities like, transportation, power, water etc. Therefore one can surely conclude
thus as to there exist maximum business environmental facilities for this kind of business to
grow. The products of the unit have got adequate demand from market both inside the state as
well as from the neighboring states

MANAGEMENT

The unit have been incorporated as a private limited company. The management of the
company is vested into its Board of Directors. Under the leader ship of the managing director
JAYAN C P, the Board is capable of making this venture a grand success. All the members of
the Board have got a good business background plus are very enthusiastic plus energetic. It can
therefore, be concluded thus as to the management of the unit is safe into the hands of these able
persons.

PROMOTERS:

All the promoters of the unit have got a wide exposure plus experience into the similar
industrial activity plus various other, ,areas including Administration, Finance, Marketing plus
Accounts etc. All the promoters have got more than ten Years of experience.

OBJECTIVES OF THE COMPANY

To maximizing the capacity utilization for existing product

To maintain plus improve the existing cordial relationship between by
mutual interaction at various level plus to further improve the
efficiency of executive plus Workers
To increase sales
To ensure strict quality control on all products competing
To minimize cost
To increase the profit into order to reduce the accomplish
Complete employee involvement.
 VISION
To be globally recognize enterprises, committed to provide high
performance, highly reliable agricultural implements plus hand tools through
technology at comparative price.

MISSION
To become a supplier of choice.
To delivering premium product plus creating value with customer.
To provide safe Working place respecting the environment.
To maintain the market leadership.
To maintain the product duality.
To adhering our values of integrity, honesty plus commitment
To maintains the top position into the industry.
To minimize the cost of incurring into production process.
To utilize new technological changes for the benefit it of the company.

PRODUCTS OF UNIVERSAL IMPLEMENTS

Universal implements mainly manufacturing agricultural implements plus
estate tools, those implements are used by farmers, construction Workers, plus
quarry Work etc. the company is manufacturing different implements like spade,
pick axe, hammer, welder, pipe, ladder, mammatty etc

INFRASTRUCTURE FACILITIES OFFICE PLUS FACTORY BUILDINGS

The company ıs having three buildings inside the company compound.
one is newly constructed plus other was constructed m 1996 The physical
condition of the old building is very bad. These building are beyond repair plus
renovation.
The present factory building was reconstructed into the Year 2000 plus same
repair plus maintenance have been carried out.

Power
There are 11 KV substations at Kulappully, which provide an un-interrupted
supply of electric which is an inseparable facility to be acquired by the company
into order to overcome the power crisis . Company installed a diesel generator set
I2KVA capacities.

Transportations
The site is situated on road side. it have adequate transportation facilities plus
also the company possesses its own vehicle for transportation of goods plus raw
materials.
Employees
There are 50 employees Working into universal implements, Out of this 10 employees are
office staffs plus 40 are factory staffs.
 2.1 COMPANY PROFILE

NAME OF THE FIRM UNIVERSAL IMPLEMENTS

PROPRIETOR & MD C.P. JAYAN

REGISTERED OFFICE INDUSTRIAL ESTATE KULAPPULLY,

SHORANUR – 2, PALAKKAD, KERALA

TRADEMARK TIGER

REG.NO 0910-C-181763

BANKER CANARA BANK

DATE OF REG 25-07-1996

PRINCIPLE ACTIVITIES MANUFACTURING OF

AGRICULTURAL IMPLEHUMENTS plus
ESTATE TOOLS

AREA OF SALE SOUTH INDIA

 INDUSTRY PROFILE

“UNIVERSAL IMPLEMENTS”, one of the pioneers into the field of production of agricultural
implements plus estate tools. It was established into the Year 1996 as a small scale industrial
unit. It is owned and managed by sir. C.P.JAYAN. Within the shorter period of the incorporation
of the firm, it have a respectable position among the public. It is because of the superior quality
plus durability of the product.

The trademark of the “UNIVERSAL IMPLEMENTS” is “TIGER” brand. As the name

implies the brand acquired a strong reputation among the public, within a short span of time.

To the degree thus as to the company's success depends on its venue, more care have been taken
about this. It have a 5 acre land area where it is situated near shoranur railway station plus estate
highway, where its office, factory building, Workers rest room, watchman's plus canteen are
placed. It also enjoys all the facilities of infrastructure such as electricity, rail, road connectivity,
bank, communication, etc. The product's reliability depends primarily on its strict quality control
plus rigorous testing .into order to make the product superior to its competitor brands, special
care is taken into each department. The critical component of the company's performance is
competent plus professional Workers. . For the fast distribution of its products the company have
its own vehicles plus other facilities. It ensures the timely dispatch of products the company have
its own vehicles plus other facilities. It ensures the timely dispatch of products to the market plus
thus into increases the credibility plus reliability of the firm.

India, the second largest populated nation into the world, relies essentially on agriculture plus
agro- based industries. Into the current period of industrialization, agriculture still constitutes the
backbone of the Indian economy, since it is the largest economic sector into our country, it is the
source of livelihood for more than 70% of the population. By supplying its surplus to other
productive sectors plus thus rising our national income, agriculture accelerates our nation's
economic growth.

Due to its varied agro-climate feature, Indian agriculture is a varied one as its people. From the
hilly plus humid north east to the plain plus arid states such as Rajasthan, it varies. Agricultural
production into these diverse areas requires different types of agricultural tools plus implements.
The land holding pattern is dominated by small plus marginal farmers. They are mainly relying
upon the draught animals for their field operations, agro processing plus transport. They use
indigenous technology implement into their operations plus try hard to sustain their production.

India have emerged as a major economic player in many fields of existence into this globalized
world, such as information technology, space science, defense technology, etc. But all of these
are supported by our growth into agriculture.

In the agricultural sector, the majority of India's population Works otherwise emakes others
Work, making agriculture the main source of economic activity. They not only grow food grains
for them, But feed the entire nation as well. We also export food grains to other nations plus earn
foreign currencies for our country. This leads to our national earnings. Therefore, it is rightly
said thus as to farmers are our nation's contributors. Mahatma Gandhi famously once said, 'True
India lives into villages.' It is true thus as to most of India's agricultural production is carried out
into rural areas. But his words are only really meaningful if those villages live like the rest of
India, which needs to be industrialized into those regions.

In India, the advantage of industrialization can only be achieved by starting small-scale

industries into villages plus small towns. The concentration of industries into urban areas plus
large cities is avoided into this way. Small-scale industries provide a variety of people with
employment opportunities plus ensure an equitable distribution of wealth plus balanced growth.
thus there is a broader scope for industries in manufacturing, agricultural implements plus
technology into a country such as India.

Promotional strategies into every company are an important instrument thus as to plays a vital
role into the company's growth. It helps to boost revenue through various promotional activities
for sales. There are different kinds of promotional strategies thus as to assist into the company's
growth.
 CHAPTER - 3
ORGANIZATION CHART
AND DEPARTMENTS
STRUCTURE ORGANISATIONAL
 DEPARTMENT BUYING
 STOCK MANAGEMENT- SEGMENT BUYING

A Material management Department primarily have two items, which are as follows,

• Department of Purchase

• Department of Stores

DESCRIPTION OF MANAGEMENT OF PURCHASE

Purchase management means handling procurement on the basis of time plus making raw
materials available as needed.

 The main goal of the purchasing department is to decrease the cost of production plus
improve productivity.
 Improving the quality of goods by the use of minimum commodity amounts.

PROCURRED RAW MATERIALS

 Big machinery for farms.
 Slabs Raw materials.
 Miscellaneous Object- (Document, Stationary, Printing)
 Civil plus structural Iron products— (Cement, Paint)
 Addition plus changes.
 Mechanical products for spares. Bearings.
 Electrical Replacement Products- (Meter, Tube lights, Bulbs)
 Operational Consumer Products-L PG PG (Liquefied Petroleum Gas)
 To buy raw materials, 40 % of the expenditure is needed.
 The scope of material administration is to minimize costs
INVOLVES DOCUMENT
 It is a contract for purchase.
 It is a text on diligence.
 It requires the ordering process.
 It's the major transportation in to the deal.

PROCEDURE FOR RAW MATERIALS PURCHASED

 Quality needed
 Optimal expense
 Sustaining
 Transparency
 Desired Time
 Control OF MATERIALS- STORES Segment

The shops consist of 40 products thus as to are involved. Corporations' raw materials are:

 Raw materials.
 Protection, stationery, medication, etc.
 Civil Products.
 Iron plus Composition.
 Market Products Operational.
 Mechanical Spares.
 Electrical replacement parts plus industrial goods
 Money, additional changes plus corrections (AMR)
 Mechanical goods for customers.

Such products are sent to the manufacturing field.

 PRODUCT PROFILE

“UNIVERSAL IMPLEMENTS”, started into the Year 1996. Since then it provides high
quality products to the customer’s. The efficient management plus dedicated employees to keep
the company at top position. The company provides better quality products at a reasonable rate to
its consumers. The company adopted the policy of producing products thus as to are highly
addicted to its products according to the changing needs plus requirements of its customers,
which are a success factor for the company.

The company's products are different types of agricultural, property instruments plus other related
products;

 Pickaxe
 Wedges
 Axe Malabar pattern
 Crow bar
 Stone cutting axe
 Hammers
 Grabbing mattocks
PRODUCTION FLOW CHART

RAIL CUTTING

POWER FORGING

HAND FORGING

GRINDING

TEMPERING

POLISHING

PAINTING

PACKING

FINISHED GOODS
17
 ORGANISATIONAL STRUCTURE

Organization is one of the main roles of leadership. The organizational structure is the defined
relationship pattern between different components otherwise parts of the business. This states the
relationship between different roles plus activities. The structure provides managers plus other
Workers with a basis otherwise process for executing their different roles efficiently plus
effectively. With this system, authority plus obligation are clearly characterized.

Sri C.P. JAYAN is the chief mentor and managing director of the company. “UNIVERSAL
IMPLEMENTS ”.into consultation with representatives of various departments, he establishes
the company's plans plus policies. The united presence of outstanding managers agreed thus as to
staff ensures the issue is effectively run smoothly. A good relationship between various staff into
different departments is maintained by the managing director. Each departmental director is
entrusted with each task to play plus it contributes to the company's overall results much better.
Right from the selection of raw materials to the final product dispatch, strict monitoring is
followed. Workers are led by departmental managers plus operate on the orders they receive.

18
 ORGANISATIONAL CHART

PROPRIETOR/MANAGING DIRECTOR

SALES AND MARKETINGACCOUNTS AND HUMAN RESOURCE

PURCHASE MANAGER PRODUCTION MANAGER
MANAGER FINANCE MANAGER MANAGER

ACCOUNTS ASSISTANTS
ASSISTANTS

STORE KEEPER SALES EXECUTIVEMARKETING EXECTIVES

QUALITY WORKERS
1
.
 FINDINGS
 The clients learned about the business and its products primarily through ads and
customer reference.
 The majority of customers agree that the company's promotional strategies are successful.
 The durability of the product is the main selling point of the business.
 The majority of clients are happy with the products of the business.
 Most clients believe that advertising is the performance of the object.
 Sales promotion primarily affects consumers in the purchasing of goods by businesses.
 Half of consumers believe that ads for businesses is appealing.
 The majority of clients refer the product to others.
 Companies do not have routine advertising events.
 Promotional activities impact the company's reputation
 CHAPTER 5

SUGGESTIONS AND CONCLUSIONS

SUGGESTION
 To maximize sales, the organization must follow online advertising methods.
 The current advertising techniques must be strengthened.
 It is possible to add more deals and discounts to improve sales.
 It is possible to embrace the new technology to defeat its rivals.
 Frequent promotional events for purchases may be implemented.

CONCLUSION
Marketing tactics, according to the current market conditions, are something that grows and
evolves. The advertisement strategies implemented by a business should be dynamic. The market
conditions require new promotional strategies to make the business flow more effective. The
business needs to be in its position by changing its tactics.

A continues to concentrate on the requirements of the consumer and needs to be there before
choosing advertising strategies. The organization will satisfy its requirements through the proper
selection of promotional strategies
 BIBLIOGRAPHY

WWW.UNIVERSALIMPLEMENTS.IN

WWW.GOOGLE.COM

WWW.WIKIPEDIA.COM
ANNEXIURE
 QUESTIONAIRE

1) How do you know about Universal implements and its products?

Advertisement Online

Notice and banners Costumer reference

2) What is your opinion about the promotional strategies impact on costumers ?

Bad Good Neuter

3) Do you agree that the quality of products stands with the advertisement given by the

company?

Agree Disagree

Strongly Agree Strongly Disagree

4) Which one do you think that the biggest selling point of the company?

Price Durability Brand value

5) Are you satisfied with the quality of the products of the company ?

Satisfie Highly Satisfied Dissatisfied

d

Highly Dissatisfied

6) Does sales promotion influenced you in purchase of the products of the company ?

Not Influence Influenced

7) How do you rate the attractiveness of the advertisement given by the company ?

Very attractive less attractive Not at all attractive

8) Do you refer the products of Universal implements to others?

Yes No
9) Did Universal implements done their sales promotion frequently?

Yes No

10) Do you think that promotional strategy changes the image of the company ?

Yes No