12/3/2020 54 Marketo Questions

54 Marketo Questions Total points 36/54

54 multiple choice questions about Marketo and Marketing Automation.

Email address *

[email protected]

0 of 0 points

Are you nervous? *

No

Let's begin

Warmup - first 10 9 of 10 points

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12/3/2020 54 Marketo Questions

Where can you see the number of unsubscribed people in an Email 1/1
Program? *

Summary

Dashboard

Control Panel

Flow tab

What does "Exhausted" represent? * 1/1

People who have received too many emails and unsubscribe

The recipient's server does not accept our mail

The people who have received all emails in an engagement program stream

People whose mail address is invalid

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12/3/2020 54 Marketo Questions

How long is the minimum wait between the send test and send winner in 1/1
a A/B test setup? *

15 min

30 min

1 hour

4 hours

When {{company.Account Owner Email Address:default=auto- 1/1

[email protected]

[email protected]

[email protected]

Blank

An essential prerequisite for using dynamic content is having an 1/1

Landing page

Email

Segmentation

Smart list

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12/3/2020 54 Marketo Questions

Where in the email or LP can we usually find a snippet? * 0/1

pre-header text

subject line

smart list

footer

Correct answer

footer

Where can you find all the images stored in Marketo? * 1/1

Marketing Activities

Design Studio

Database

Email Insights

What does Marketo call "person" in relation to Salesforce? * 1/1

Accounts and contacts

Leads and records

Records and persons

Contacts and leads

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12/3/2020 54 Marketo Questions

Where can I set up the pre-header in a text email? * 1/1

in the smart list

in the email settings

control panel

preheader module in the content of dynamic section

Which Marketo report will show opens, clicks and deliverability? * 1/1

Email Performance report

Email Link performance report

Landing page performance report

Program Performance report

20 questions 7 of 10 points

The follow-up action after submitting a form can be defined * 1/1

From the landing page where the form is placed

From the form asset itself

From both of the above

From none of the above

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12/3/2020 54 Marketo Questions

Once activated, a _______ is listening for and responding automatically to 1/1

Trigger Campaign

Program

Batch Campaign

Activity Log

If you add two Triggers in a Smart Campaign they automatically act in an: 0/1
*

And Relationship

Or Relationship

Secret relationship

None of the above

Correct answer

Or Relationship

Which element is NOT typically found on a landing page? * 1/1

Body text

Subject line

Headline

Hero image

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12/3/2020 54 Marketo Questions

Which of the following assets need to be approved in order to be used? 1/1

Images

Forms

Landing pages

Emails

Which of the following assets can be cloned? (Choose all that apply) * 1/1

Images

Forms

Landing pages

Emails

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12/3/2020 54 Marketo Questions

Damian wants to run a batch Smart Campaign to process leads that were 1/1
created by form fill-outs today and also visited the resources page.
Which rule logic should he use when setting up the Smart List? *

Use ANY filters

Use ALL filters

Use Basic filters

Use Advanced filters

What is the correct way to replace an image in an email asset? * 0/1

replace the image directly in Design Studio

upload the new image in Design Studio, get the link, find the email and replace in
the email

upload the new image directly in the email from My computer

Correct answer

replace the image directly in Design Studio

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12/3/2020 54 Marketo Questions

Which of the below options are called operators in Marketo ? * 1/1

is/is not/before/ in future

is email bounced/is email invalid

Use all filters/use any filters

collapse all/display all

When the test sample size is set for 10% in an A/B test, which of the 0/1
below is true? *

10% will be sent out the A/B test at 1st scheduled time , 90% of audience will be sent
the A/B test at the next scheduled time.

Audience is divided in half, 10% receive at the first scheduled time, 90% at the
second scheduled time

10% of audience selected at random will receive the email at 1st scheduled time
and the winner will be received by 90% of audience at the 2nd scheduled time

10% will receive A variant and 90% will receive B variant at any of the schedules
times

none of the above

Correct answer

none of the above

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12/3/2020 54 Marketo Questions

30 questions 5 of 10 points

What does a duplicate typically mean in Marketo? * 0/1

2 persons working at the same company

2 persons with the same email address

2 persons with the same email address and phone number

Records that are duplicated in CRM

Correct answer

2 persons with the same email address

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12/3/2020 54 Marketo Questions

How do you hide public visibility of a landing page in Marketo? * 0/1

by asking the webmaster to delete the url from the website

by unpublishing the landing page

by setting up redirect rules in LP setting

Correct answer

by unpublishing the landing page

Why would a marketer use dynamic content in Marketo? * 1/1

Because it makes the images responsive on mobile

to communicate in the recipient's language

to communicate in the recipient's time zone

Marketo Landing Pages are hosted on * 1/1

Marketo servers

Company website

Company server

Company's hosting service

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12/3/2020 54 Marketo Questions

Why is it important to use tags when setting up a program? * 0/1

for high level reporting

to increase your audience

to define audience

none of the above

Correct answer

for high level reporting

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12/3/2020 54 Marketo Questions

Which of the following is a way a person becomes known to Marketo? * 1/1

The person browses the website and the webpage has Marketo Munchkin installed

The person fills out a Marketo form

Marketo learns the IP address for the person

Marketo knows the country where the person is located

Which Salesforce field is representative of the Account manager's first 0/1

sales owner first name

account manager first name

account owner first name

sales manager first name

first name

Correct answer

account owner first name

Which of the below are ways of sending a Marketo email ? * 1/1

By creating an email program

By creating a batch campaign with send email in the flow step

Via Marketo Sales Insights directly in Salesforce

All of the above

None of the above

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12/3/2020 54 Marketo Questions

How do you ensure there is a text version of an html email? (for receivers 1/1
who block email images) *

Create a new email with a text email template

In the email editor click text and automatically copy checkbox

in the email settings choose operational email

When adding links to email copy, what do you need to check? (choose all 0/1
that apply) *

that link has all the relevant utms

that link is working

that display text/CTA copy is added

that link has a html code

Correct answer

that link has all the relevant utms

that link is working

that display text/CTA copy is added

40 questions 6 of 10 points

A Marketo form can be used in multiple landing pages * 1/1

True

False

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12/3/2020 54 Marketo Questions

How do you rename an email program? * 0/1

Email programs cannot be renamed

Right click the icon and rename

From the Summary view

From the Control Panel view

Ask administrator to rename it for you

Correct answer

From the Summary view

Which report displays conversions? * 0/1

Email link performance report

Landing Page performance report

Campaign performance report

Email performance report

Correct answer

Landing Page performance report

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12/3/2020 54 Marketo Questions

What type of information is available in the person's activity log? (choose 1/1
all that apply) *

Created date and source

Form fillout browser and page

Data value changes

sync errors to SF

campaign owner name

If you clone an email program, the audience tile displayed in control 0/1
panel (people and blocked) will be updated automatically? *

True

False

Correct answer

False

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12/3/2020 54 Marketo Questions

An email asset can be used in multiple email programs * 1/1

True

False

In Smart Campaigns you would define with the smart list the “Who” and 1/1
in the Flow Step “What”. *

True

False

Sales team in North America has given Patricia a list of clients to import 1/1
in Marketo and send communications asap. What should Patricia do
immediately? *

import the list in Marketo and send the communications, this is urgent

check the list and remove duplicates and blank fields, rename column titles

send the list from SF to Marketo via the SF Campaign - Marketo program sync

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12/3/2020 54 Marketo Questions

Choose all that apply for Snippets: * 0/1

Snippets can hold dynamic content

Snippets can be used if they are unapproved

Snippets are useful for reporting

Snippets can contain text as well as images

Correct answer

Snippets can hold dynamic content

Snippets can contain text as well as images

Persons who have unsubscribed will not receive operational emails * 1/1

True

False

50 6 of 10 points

To filter an Email Performance Report to show only activity from people 0/1
in UK, where would you apply this change? *

Smart list

Setup tab

Filter tab

Setup bar

Correct answer

Smart list

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12/3/2020 54 Marketo Questions

How would you dynamically identify leads in a specific region within your 0/1
database? *

by using a token

by using a smart list

by using a template

by using an email

Correct answer

by using a smart list

Which of the following is a required field when creating leads directly in 1/1
Marketo Lead Database? *

Name

Email address

Company name

Account manager

Chris has been told by sales that one of the clients in APAC did not 1/1
receive the email campaign. What should Chris do? *

contact a Marketo admin

check the record activity log in Marketo

send the email campaign again

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12/3/2020 54 Marketo Questions

Choose all that apply for Tokens * 1/1

Tokens cannot be added into Tokens

My Tokens can be created in programs

If a person has no value for the specific field the default value of the token will
be shown

Emails can be personalized with Tokens

When sending a HTML email, it is best practice to do which of the 0/1

Have a duplicate backup email

Create a text version

have high resolution images

insert video or gifs

Correct answer

Create a text version

What program types are available in Marketo? * 0/1

Default, Email, Event and Engagement.

Nurture, Emailing, Webinar and Standard.

Default, Email, Webinar and Classic.

Engagement, Standard, Email and Smart Program.

Correct answer

Default, Email, Event and Engagement.

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12/3/2020 54 Marketo Questions

By using filters like “not was sent email” (is) or “Member of List”(not in), 1/1
you can avoid sending the same email twice to the same audience. *

Yes

No

If you want to send a campaign at a specific time and it affects a specific 1/1
group of people you would choose a Batch campaign. *

Yes

No

The Click to Open rate is calculated based on the number of unique 1/1
clicks and unique opens. *

True

False

last 4 3 of 4 points

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12/3/2020 54 Marketo Questions

Who is the intended audience of Interesting Moments? * 0/1

Marketing

Customers

Suppliers

Sales

Correct answer

Sales

How many person records will exist when a person fills out the same 1/1
Marketo form multiple times with the same email address? *

zero

one

two

multiple

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Valentina asks David to upload a list of Italian leads in Marketo. What list 1/1
format should Valentina use? *

XLS (Excel Spreadsheet)

CSV (Comma Separated Values)

DOC (Word Document)

PPT (PowerPoint)

What information is NOT available about images in Design Studio? * 1/1

Created date

URL

Size

Dimensions

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