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    Marina - Assignment Part 5

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    The document discusses Marina Foods' products and marketing mix for introducing products in Kuwait. It describes three of Marina's coconut products - coconut oil, organic virgin coconut oil, and coconut milk. It provides details on the products' certifications, benefits, shelf life, and pricing in Kuwait. The marketing mix table addresses the four P's - product, price, place, and promotion. It lists the three coconut products and indicates prices will be fairly high compared to local brands. It outlines plans to sell online and in supermarkets/organic stores, as well as promote at food festivals, supermarkets, and through Facebook, WhatsApp, and cooking programs on TV and radio.

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    Marina - Assignment Part 5

    Uploaded by

    Assignment Drive
    83 views2 pages
    The document discusses Marina Foods' products and marketing mix for introducing products in Kuwait. It describes three of Marina's coconut products - coconut oil, organic virgin coconut oil, and coconut milk. It provides details on the products' certifications, benefits, shelf life, and pricing in Kuwait. The marketing mix table addresses the four P's - product, price, place, and promotion. It lists the three coconut products and indicates prices will be fairly high compared to local brands. It outlines plans to sell online and in supermarkets/organic stores, as well as promote at food festivals, supermarkets, and through Facebook, WhatsApp, and cooking programs on TV and radio.

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    The document discusses Marina Foods' products and marketing mix for introducing products in Kuwait. It describes three of Marina's coconut products - coconut oil, organic virgin coconut oil, and coconut milk. It provides details on the products' certifications, benefits, shelf life, and pricing in Kuwait. The marketing mix table addresses the four P's - product, price, place, and promotion. It lists the three coconut products and indicates prices will be fairly high compared to local brands. It outlines plans to sell online and in supermarkets/organic stores, as well as promote at food festivals, supermarkets, and through Facebook, WhatsApp, and cooking programs on TV and radio.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    83 views2 pages

    Marina - Assignment Part 5

    Uploaded by

    Assignment Drive
    The document discusses Marina Foods' products and marketing mix for introducing products in Kuwait. It describes three of Marina's coconut products - coconut oil, organic virgin coconut oil, and coconut milk. It provides details on the products' certifications, benefits, shelf life, and pricing in Kuwait. The marketing mix table addresses the four P's - product, price, place, and promotion. It lists the three coconut products and indicates prices will be fairly high compared to local brands. It outlines plans to sell online and in supermarkets/organic stores, as well as promote at food festivals, supermarkets, and through Facebook, WhatsApp, and cooking programs on TV and radio.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    2.

    Marketing Mix

    5.1 Marina’s products

    The Marina brand has obtained ISO 22000, GMP and HCPPA certificates for its
    process excellence. Marina is the only virgin coconut oil manufacture in Sri Lanka to have
    received the USDA, JAS and BRC certifications. Marina has various products and only
    several coconut products are ideal to export Kuwait[ CITATION Mar19 \l 1033 ].

    Table 5.1 – Features of Marina products to be introduced to Kuwait

    Product Features, benefits and shelf life


     100% natural and manufactured
    according to international standards.
     Free from cholesterol.
    Marina Coconut Oil
     Non-hydrogenated and contains no
    trans - fatty acids
     24 months from date of manufacture
    and costs KWD 5 for 1l
    bottle[ CITATION Mar191 \l 1033 ].

     100% natural and manufactured


    according to international standards.
    Marina Organic
     Does not go through any chemical
    Virgin Coconut Oil
    refining process.
     Lauric acid makes it unique in
    helping to prevent natural immunity of
    the body[ CITATION Mar191 \l 1033 ].
     The coconut milk is manufactured
    Marina with a fat content of 22%
    Coconut Milk
     Product has to be refrigerated once it
    is opened and to be used within 3 days of
    opening the can.
     24 months from date of manufacture.
     400 ml tin will cost KWD 2[ CITATION
    Mar191 \l 1033 ].
    5.2 Marina’s marketing mix

    The below Table 5.2 addresses the elements of product, price, place and promotion of
    the marketing mix in relation to Marina Foods (Pvt) Ltd.

    Table 5.2 - Marketing Mix for Marina

     Marina will sell its products, namely, Marina Coconut Oil,


    Product Marina Organic Virgin Coconut Oil, Marina Coconut Milk

     The prices will be fairly high in relation to other local brands


    Price
    sold in Kuwait.
     Online sales by online stores.
    Place  Sell in supermarkets and organic stores in the country.
     Sell at food festivals.
     Promotion in super markets
     Promote in Kuwait International Agro Food Expo.
    Promotion
     By Facebook and Whatsapp.
     Promote by cooking programs over the television and radio.

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