ABSTRACT

Miniso is considered to be one of the foreign

leading retailers in Viet Nam market due to its
unique strategy. This report looks at a deeper
understanding how this strategy can lead to
success in this competitive market.

MINISO’S Group 2
Retail Management

COMPREHENSIVE
RETAIL PLAN
Explore how a Japanese retailer can survive in
such an noisy market like Viet Nam
 Table of Content
1. Proposal .........................................................................................................................2.
a. Introducing retail type ....................................................................................
2. Target Market ...............................................................................................................4.
a. Geographic........................................................................................................
b. Demographic ....................................................................................................
c. Psychographic ..................................................................................................
d. Behavioral .........................................................................................................
3. Location Analysis .........................................................................................................5.
4. Retailing Channels .......................................................................................................6.
a. Store Channel ...................................................................................................
b. Non-store Channel ..........................................................................................
5. Merchandise Mix .........................................................................................................9.
a. Type of Merchandise ......................................................................................
b. Brands that Miniso carries .............................................................................
6. Pricing.............................................................................................................................13.
a. Pricing Strategy................................................................................................
b. Promotions .......................................................................................................
c. Competitions ....................................................................................................
d. Sensitivity..........................................................................................................
e. Markup ..............................................................................................................
7. Communication Mix ....................................................................................................14.
a. Paid Communication Methods .....................................................................
b. Unpaid Communication Methods ................................................................
c. Cooperative Advertising ................................................................................
d. Sales Promotions .............................................................................................
8. Group Contribution .....................................................................................................20.

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 Proposal
Introducing Miniso, one of the best retail chain founded that offers a
wide range of products from dishwashers to hiking accessories.

MINISO was co-founded by Japanese designer Mr. Myake Junya and Chinese young en
trepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer an-d
the later serving as CEO.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand prop
osition of “returning to nature”. MINISO began to develop in the Chinese market in Sept-
ember, 2013. It actively explored the international market and has opened over 3500 sto
res in five years, with business turnover reaching USD 2.5 billion in 2018. At present, MI
NISO has reached cooperation agreements with more than 80 countries and regions inc
luding the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea,
Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate
of 80 - 100 stores.

MINISO advocates the philosophy of quality life and in the brand spirit of “respecting con
sumers”, dedicates itself to providing customers with products of “high quality, competitiv
e price and creativity”. MINISO earns love from the major consumers aged from 18 to 35
due to its simple and quality features and keeping pace with consumption trend.

Taking product structure optimization and product management as its priority, MINISO in
sists on selecting materials from all over the world. 80% of the design is from Japan, Kor
ea, Sweden, Denmark, Singapore, Malaysia and China, etc. While pursuing high quality
and intelligent technology, MINISO also attaches great importance to consumers’ shopp
ing experience and devotes itself to creating a culture of quality service, so as to convey
such features as health, leisure, quality and creativity through shopping experience.

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3|P ag e
 Target Market
With the rapid development of industry, Vietnam has become to be the most potential
market for foreign retail investors in recent years. According to the General Statistics
Office of Vietnam, the total revenues for retail trade and services of Vietnam reached an
estimated US$137.4 billion in the first eight months of 2019, increasing 11.5% compared
with previous year, which shows that the country's retail market continues to maintain a
steady growth with huge market potential Therefore, the Vietnamese market has become
a fertile ground for many international retail brands, including 7-Eleven, GS25, MUMUSO,
ZARA, MINISO and other well-known retail brands. MINISO, the Japanese designer
brand has opened 45 stores in this country so far, and becomes very popular with local
consumers. MINISO has adopted the strategy of developing in key cities, centering on
Ho Chi Minh in the south of Vietnam and Hanoi in the north. Nowadays, there are 15
MINISO stores in Ho Chi Minh, 16 stores in Hanoi, and 14 stores in different provinces.
With fair quality and affordable prices as well as attractive design, most MINISO products
are priced between VND 43,000 and VND 500,000, therefore earning love from the major
consumers aged from 18 to 35. Even in the same age group, people's consumption
behaviors vary from region to region. According to market research, Ho Chi Minh City,
with a population of 12 million, is Vietnam's largest province and economic center.
MINISO's current consumer group is mainly young women. Those who shop in stores are
mainly young people, with both men and women, but their income level is from medium
to upper class. And their consumption level is medium, with consumption rate as high as
100,000VND - 200,000VND.

MINISO focuses on the shopping mall and shapes the brand perception of consumers
because they are keenly aware of the trend, has adjusted its expansion strategy in the
Vietnamese market, moving from crowded hoods to malls and shopping centers,
especially mall. With the development and expansion of supermarkets and shopping
malls, Miniso has changed its strategy logically by cooperating with Vincom, Vietnam's
largest commercial real estate group, to pave the way for the brand's future development
in Vietnam's major commercial and shopping centers. Therefore, the target customers of
Miniso are middle-class people who often travel at shopping centers and are easily
attracted and willing to pay for eye-catching, Japanese-style products like real estate.
With prices not too high, Miniso is a reasonable choice for medium to upper class. They
chose Miniso for its uniqueness, convenience and coverage. Its development and
expansion along with the trust of customers, Miniso is in the process of finding and
reaching potential customers and first-time customers. But apart from Miniso, they can
still choose many other stores and business models such as Mumuso, Daiso, and
Minigood... That's what makes its loyalty status relatively weak.

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 Location Analysis
There is no doubt that store location is one of the most important things in retailing.
Obviously, the first reason is that customers are inclined to choose the location which is
closest to their home or work. Secondly, store location is such a key decision since it can
be used to improve maintainable benefit to compete with competitors. The better location
a retailer has, the more attractive to its customers. Thirdly, decisions of location are quite
hazardous. When selecting a new location, retailers must consider not only a substantial
capital to invest and develop the real estate but also a long-term lease with developers.
There are many types of locations which have their own pros and cons. In case of Miniso,
they focused on building up their retail locations in department stores, shopping malls and
hypermarkets. There are places where most of target customer of Miniso are
concentrated. Especially in Vietnam, Miniso has most of their stores located in AEON,
Lotte and Vincom. Their coverage have extended from North to South.

Miniso Locations
18
16
16 15
14
12
QUANTITIES

10
8
6
4
4
2 2 2
2 1 1 1 1 1
0
Hà Nội Hồ Chí Phú Thọ Cần Thơ Đắk Lắk Vũng Tàu Khánh Bắc Ninh Bình Hải Phòng Đà Lạt
Minh Hoà Thuận
CITIES

By looking at the graphic above, the two biggest cities in Vietnam which are Ha Noi and
Ho Chi Minh specifically have plentiful quantities of sites. The number approximately ups
to 15-16 retail stores. Whereas other smaller cities such as Da Lat, Vung Tau and so on
just have only 1 or 2 locations. However, they have other strategies such as building up
separate stores and locating in office building. Particularly, they constructed separate
stores mostly in large streets of central districts. In addition, it is easily seen that Miniso
has made great use of the geographical distance between working and buying by

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integrating their locations with office buildings. Hence, all of these sites are accessible for
the customers. They have a good visibility as well because of building up stores in places
which can attract large group of people. Furthermore, consumers who go shopping will
be available to come across their stores due to convenience and low cost. Consequently,
choosing famous shopping malls with the concepts catching the customers’ attention is
their decisions.

Retailing Channels

Direct
Retailing Selling
Channels Indirect
Selling
It can divide into direct and indirect sales channels according to whether the products
classified through intermediate links or not in the course of trading.
Direct sales channel is the enterprise adopts the production and marketing integration
management mode, and the product transfers from the production domain to the
consumption domain do not pass any intermediate link. Direct sales in time, low
intermediate costs, easy to control prices, timely understanding of the market, is
conducive to the provision of services and other advantages. But this method is that the
producers spend more investment, space and manpower, so the consumption is wide.
Indirect sales channel refers to the transfer of the product from the production field to the
user's hands. Because of the experience and relationship of the intermediary, the indirect
sale can make use of the intermediary’s knowledge to simplify the transaction, shorten
the trading time, and concentrate the work force, financial resources and material
resources to develop the production, to enhance the sales ability of the product.

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 Non-store Internet
Channel Channel
Miniso
Store
Channel

1. Store Channel:

MINISO has opened and signed thousands of stores around the world, with an
average of 80 to 100 new stores a month, growing rapidly. MINISO's creative products
are mainly based on life and leisure department stores, including creative home,
health and beauty, trendy ornaments, office supplies, stylistic gifts, seasonal products
and other 8 categories, more than 10 000-product types. Miniso pursues a simple
design style. The traditional retail sales mostly adopt the long-channel sales mode,
most goods sold through the manufacturer-agent-wholesaler-retailer layer by layer,
and this kind of long-channel sales mode causes the commodity price to be false high.
Although the network retail has removed the intermediate link, has greatly reduced
the commodity price, but also exposed the quality is not guaranteed, the after-sales
service is difficult, cannot satisfy the shopping experience and so on malpractice. In
order to formulate a sound sales policy, speed up capital turnover, reduce current
costs and transfer products to consumers in a timely manner. MINISO sells its own
products smoothly, and the channel of choice must be the greatest benefit.

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 2. Non-store Channel:

At present, the Internet of science and technology and information technology

continues to develop, digitization, big data era also has a prominent impact on physical
stores. Well-known products can integrate into big data, mobile client, mobile payment
and other digital to serve stores and customers. Integrate different online and offline
resources, collect consumer information, analyze consumer behavior preferences,
and establish consumer behavior data.
The famous products in the main offline market can also increase the function of up-
and-down single stores, and without increasing a lot of logistics costs, they can attract
part of the online 908 consumers' consumption, and consumers can pay up and down
in the app.
Specifically, Miniso mainly distributes their products through store channel. Although
they have websites, they do not offer any buying methods online. For other countries
besides Vietnam, Miniso also has mobile apps so their customers can approach to
their products in various ways.
On the other hand, especially in Vietnam, MINISO is in combination with e-commerce
platforms such as Shopee, Lazada, and Tiki to sell its products. Besides, it not only
has a limited range of products to sell in these e-commerce applications, but it also
not widespread to catch consumers’ attention.

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Merchandise Mix
1. What merchandise are chosen?
In keeping with the philosophy of life of "simplicity, nature and good quality" and the brand
idea of "return to nature," MINISO focuses on aesthetically beautiful life supplies. With
most of the products of which are simple, fashionable, creative and good-looking, being
favored by global consumers, MINISO tells people with action that design reflects
people’s aspirations and everyone may have the right to enjoy the happiness brought by
design. MINISO gains popularity among customers with the core values of excellent
product design, high cost efficiency and convenient shopping experience, which sets the
household market's custom consumption pattern. Besides, four products of MINISO, the
Japanese designer brand won the Red Dot Design Award of 2018. The German iF Design
awards 2019 recently bestowed MINISO, the world’s most trusted designer lifestyle
brand, for their creative innovation in three product categories.

 Household items o Purse

o Lamp o Wallet
o Box o Cap
o Basket  Digital Products
o Holder/ Organizer o Electronic clock
 Daily life products o Speaker
o Water bottle o Earphones/ Headphone
o Pillow o Keyboard/ Mouse
o Needlework box o Charging cable
o Table-ware o Phone racket
o Food container o Mobile case
o Traveling storage bag  Food and Beverage
 Health and Beauty o Popcorn
o Perfume o Mineral water
o Mask o Juice
o Lipstick  Stationery and Gifts
o Skincare products o Pen/ Pencil/ Marker
 Fashion Accessories o Pencil case
o Bathroom slippers o Planner book/ Note-book
o Umbrella o Washi tape
o Sunglasses o Gift box
o Hair clips/ Hair tie o Plush toys
o Backpack

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 2. Which brands the store carries?
MINISO makes a sale for its own manufactured products. MINISO products are
sourced and manufactured in countries such as China, Japan, South Korea, and
Malaysia and then distributed to the chain stores for sale. Besides, MINISO
collaborated with another famous brand to produce unique products.
 MARVEL: Marvel has a number of superhero characters such as Spider-man,
Captain America, Iron Man, Captain Marvel, Thor, Black Panther, and
superhero groups, including Avengers and Guardians of the Galaxy. MINISO
cooperates with Marvel to launch the Marvel series products, saving the world
with you with courage and love.

 FORBIDDEN CITY CULTURE: Forbidden City Culture is a brand with the

essence of spreading the culture of Forbidden City. The Forbidden City Culture,
inheriting the Forbidden City's deep historical culture of 600-year history, takes
traditional Chinese culture as its heart and brings oriental styles from childhood
to ordinary people's lives. MINISO is in combination with Forbidden City Culture
for you to have an opportunity to explore its world.

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  KAKAO FRIENDS: In 2012, Kakao Friends was released as emoticons for
KakaoTalk, Korea's # 1 messenger with more than 200 million downloads to
date. Loaded with personality, Kakao Friends is a cheerful lifestyle brand that
hopes to bring positivity, color, and fun to every corner of your daily life.

 WE BARE BEARS: The "We Bare Bears" is a TV series released on the

American Cartoon Network in July 2015, based on the story of Daniel Chong's
The Three Bare Bears network comics. The tale is about an angry gray bear,
an "otaku" panda, and a cold polar bear living in the modern city and their
fascinating everyday life. Now, MINISO has collaborated with We Bare Bears
to launch the limited series of products, bringing you endless surprises.

 HELLO KITTY: Hello Kitty-based products are people-favored and can be found
everywhere in our everyday lives. The mission that Hello Kitty and MINISO
have worked with each other is to innovate and hold customers childlike
innocence persistently. Hello Kitty has undergone metamorphosis from
cuteness to mature sophistication, giving you a unique smile and an eternal
girly spirit.

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  PINK PANTHER: The Pink Panther is gentle, cultivated, smart, and naughty.
People are crazy for their pink, and many people have become the Pink
Panther's everlasting classic, MINISO has now partnered with MGM to create
a range of iconic Pink Panther products.

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Pricing
1. Pricing strategy (EDLP):
“Everyday low pricing” is the competitive strategy of MINISO. Among the
amount of about 3000 goods in the stores ranging from many different kinds
such as household products, daily life, health and beauty, fashion accessories,
digital products, food & beverage and design award, the mainstream prices are
between 33,000 VND and under 400,000 VND and products of the same quality
are cheaper than those products on the market.
MINISO’s focus is on low cost, medium quality products, but to achieve the
competitive edge over its competition. MINISO has to sell at costs lower than
its competition. MINISO is achieving lowest cost due to its supply chain and
several factors. Since MINISO transports directly to stores, it saves on storage
charges, collaborations with suppliers for better pricing, they achieve
economies scale by transporting larger volumes of materials in a single run,
especially due to the fact that MINISO has its own supply products to stores.
All these factors contribute in a small but collectively a huge difference in
margin, thus MINISO is achieving its low cost strategy through efficient
management of its supply chain. In addition to low costs, MINISO has to provide
better value to their customers in order to retain them, and to keep them
satisfied, the value can be better service, no stock outs.
MINISO embraces low cost, low price model. The low-cost, low-price business
model is well developed, low prices for products in limited amounts leads to
high store traffic and fast inventory turnover. The limited assortment, both in
variety of SKUs and the quantity per SKU, and quick inventory turnover creates
a treasure hunt experience that keeps consumers coming back with an urgency
to buy. MINISO embraced this model, carrying only 3,000 SKUs on average
per store. The products turn over in 21 days and new products arrive every
seven days.
2. Promotions:
MINISO provides special promotions on some special occasions such as “buy
2 get 1”, “buy 3 get 1”, “50% off for summer promotion” and or some small
discounts for specific kinds of product.
3. Competition:
Customers have a lot of choices for goods and them typically, and they search
for the best. Retailers can price above, below or at parity their competition. The
table below show the comparison data of the common items among three
retailers Miniso, Ilahui and Mumuso. Each one has different price for different
products but they have nearly the same interval for each kind.

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SKU Miniso Ilahui Mumuso

U - Pillow 65,000 - 129,000 61,000 - 179,000 89,000 - 189,000

Back-up Charger 259,000 - 659,000 200,000 - 350,000 230,000 - 690,000

Lipstick 43,000 - 85,000 55,000 - 100,000 43,000 - 129,000

Water Bottle 43,000 - 65,000 55,000 - 148,000 43000 - 169,000

Teddy Bear 85,000 - 349,000 43,000 - 260,000 129000 - 249,000

4. Sensitivity (Elastic-Price)
The main pricing strategy of MINISO is everyday low pricing. This enables the
customer to buy products with low prices. Besides, MINISO aims to provide
customer the best quality of product as possible. Customers will consider
products with low prices. It means that when the price of a product is increased,
the customer will have the intention of not buying that product. The target
market for a product is generally viewed to be price-insensitive (referred to as
inelastic).
5. Markup
MINISO achieves low cost of merchandise and then sells them with low price.
Therefore, they get small markup for this. This also means that MINISO gets
small profit from this business model.

Communication Mix
MINISO makes full use of blue ocean strategy, which is a corporate strategy that
transcends the known areas we have opened up and develops the unknown areas of
the market. MINISO has become a shining star in the retail industry against the tide
of e-commerce because that brand can make brick-and-mortar stores almost the same
as online stores by providing the same price as well as the same quality. In that case,
it cannot solely satisfy consumers’ daily necessities but also their desire to go window
shopping. There are some factors that lead to these success.
1. Paid communication methods
a. Websites
Through the website, Miniso can actively bring products closer to customers.
Customers can view the entire product at home with all kinds of designs.
However this website is just a place to show products, Miniso has not applied
online sales up to now.

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 b. Apps
The cooperation with Lazada
supports Miniso to develop more
online sales channels, increases
competitiveness in the retail
market and helps Miniso reach and
serve all customers across the
country. Instead of having its own
apps, MIniso has officially
distributed products on LazMall,
which is a special sales channel on
Lazada, which also have both
interfaces: web and app.

2. Unpaid communication methods

Vietnamese consumption habits are changing. Besides having a passive customer
source based on the prime locations, Miniso Vietnam also takes advantage of
consumers' social media interest nowadays to develop these social networks such as
Instagram, Facebook to proactively reach consumers, as well as create more needs
for them.
Social networking sites are beautifully designed, as well as catching trends in the
market. There are also many activities such as original posts, ads, and minigames to
inform and advertise new campaigns.

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3. Cooperative advertising
Miniso has launched seasonally many campaigns collaborated to many celebrities
such as Son Tung MTP, or cartoon characters like We Bare Bears or Pink Panther in
order to get close to customer’s insight.
In 2017, Son Tung MTP became the Miniso ambassador. With his reputation and a
positive attitude to life, Son Tung M-TP can inspire and create a beautiful lifestyle for
young people who are Miniso's customers.

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In March 2019, Miniso, in cooperation with Cartoon Network, has introduced to young
customers many cartoon characters products such as We Bare Bears 2.0 which
includes mini shoulder bags, keychains integrated with tape measure, new versions
of stuffed animals ... to bring new experiences to customers.

Miniso also collaborate with Marvel, which is the world's leading brand that has a great
influence on young people. MCU is no longer a fiction but it is helping society to have
a more positive view of true values. That's why Miniso teamed up with Marvel, bringing
these characters increasingly closer to the lives of fans.

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4. Sales promotion
a. Sales
Despite following the everyday-low pricing strategy, Miniso also has some sale off
campaigns such as autumn and Christmas which attract more people coming to the
stores.

b. Contest
During launching each campaign collaborated with others, Miniso also organized
many minigame for the purpose of marketing.
Here are some sample minigame corresponding to each campaign:
 Minigame used the concept We Bare Bears

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  In July 2019, Miniso organized a minigame to receive Son Tung's Sky tour
tickets by selecting the highest value purchase invoices.

 Minigame: check in with Miniso stores having Marvel theme to get the vouchers

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Recommendations
Location
 Build up new location in Da Nang
Expectation: Da Nang is one of the most tourist attractive places in Vietnam,
especially, in 2019, there are more 8.19 million tourists visiting this place. Danang has
a lot of potential locations to develop tourism. In particular, Hai Chau district is the
main economic center and agencies of Danang. Furthermore, it includes not only Da
Nang international airport but also the important traffics hubs. On the other hand, Son
Tra district has strategic position which locates the essential border gate of Vietnam
Tien Sa seaport. In addition, Son Tra is enclosed by the coral beach line and has a
Nature Reserve which is purposed to make a reserve for the diverse ecosystems.
Therefore, Son Tra is playing an important role in developing the tourism.
Based on the existing store, we choose a new store with two elements: time measured
when citizens from two districts go to the new store and the distance between new
and old locations
Existing: Da Nang Lotte Mart at 2nd floor, 06 Nai Nam, Hoa Cuong Bac precinct, Hai
Chau district which currently has 24,000 square meter. Let’s consider that annual
sales are VND 117 million, NVD 47 million of which come from Son Tra residents and
VND 70 million from Hai Chau residents.
New: Da Nang Vincom Center at 910A Ngo Quyen, Son Tra district which currently
36.800 square meters in area. As the exhibit illustrate, the driving time for the average
Son Tra resident to the existing store is 15 minutes, but it would be only 9 minutes to
the new store. On the other hand, the driving time for the Hai Chau residents to the
existing store is 10 minutes and would be 15 minutes to the new store.
For more details, we estimated the market size of Son Tra district and Hai Chau district
by considering the retail sales per person of each population of distinct communities.
Therefore, the total retail sales of 2019 as of November 2019 is estimated at VND
425.5 trillion; the total population of Danang in 2019: 1,231 million. In particular, the
total population of Son Tra district: 135,000 people and Hai Chau district: 200,000
people. From there, we calculated the market size of Son Tra residents is about VND
47 million and the market size of Hai Chau residents is about VND 70 million.

 Huff Gravity Model

The probability of Son Tra district resident’s shopping at new location, PST is:

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 36800∕92
PST = 36800∕92 +36800∕152 = 0.735

The probability of Hai Chau district resident’s shopping at new location, P HC is:
36800∕152
PHC = 36800∕152 +36800∕102 = 0.308

The expected sales (probability of patronage times market size) for the new location
thus would be
0.735 x VND 47 million + 0.308 x VND 70 million = VND 56,105,000
This simple application assumes that the market size for retail stores in the community
will remain the same at VND 117 million with the addition of the new store. We also
could have considered that two location would increase the total size of the market
due to the visibility of Da Nang.

Marketing Communication Mix / Merchandise Mix:

Miniso is creating interest for customers by creating unique and attractive designs, so
they have collaborated with many famous big brands to create new product lines. But
that combination is quite expensive and also affects the total margin.
Instead, to reduce the cost Miniso can create many campaigns by itself, produce many
seasonal product lines. For examples, there are cherry blossom theme in the spring,
tropical fruit for the summer, yellow tones and red maple leaves for the fall, snow for
the winter. Those theme may sound not really unique, customers also know that, but
they are still attracted by those decoration. The product categories remain the same,
you can add a few more specific products depending on each season. These products
can be sold in sets to create more suggestions for buyers. Besides, on special
occasions, Miniso can also collaborate with other celebrities or other famous brands,
the frequency does not need to be as often as it is now, to stimulate buyers more when
there are special campaigns.
Thus, with the way to create themes for their own products and some occasionally
special campaigns, Miniso can reduce costs, the total profit would also be higher.

Conclusion
The state of economic development is crucial to the development of retail. Southeast
Asia is the continent with the largest concentration of developing countries, and its
economic development has drawn increasing attention from the world. At this time,
consumption and investment are the two main driving forces of economic growth. With
the influx of a large number of foreign capital and the continuous upgrade of global
consumption, the consumption in Vietnam is becoming increasingly internationalized,
and people's purchasing behaviors are changing and upgrading at the same time.
Therefore, consumers will tend to live more healthily and raise more awareness of
brands. Based on that, MINISO, the Japanese traditional brand has provided

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 customers with attracted, creativity and low-price products. The outstanding
development of Miniso has the influence on other competitors. Many imitators appear
in the market but most fail. Why? Because Miniso has strictly implemented the "blue
ocean" strategy. According to that, Miniso focuses more on non-customers, creating
a non-competitive market to serve, has a clear market positioning and advocates for
providing global consumers with low-price products and good services, whose unique
business model cannot be easily imitated. Besides, Miniso also achieved
achievements in designing products. Specifically, in 2018, MINISO also excelled over
thousands of competitors and enrolled in the International Product Design Award -
Red Dot Design Award. With a consumer-oriented brand philosophy and rigor in the
quality of product design and logical strategy, the future development of MINISO
worldwide will surely explode even more.

Group Contribution

Group Contribution
120

100 100 100 100 100 100 100

100

80

60

40

20

0
Khôi Trí Lan Xuân Như Thủy Nhân

Contribution

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https://www.danang.gov.vn/web/guest/gioi-thieu/chi-tiet?id=1623&_c=41

http://cafef.vn/ly-giai-suc-hut-cua-miniso-ilahui-daiso-tai-viet-nam-1-nam-mo-moi-100-cua-

hang-co-shop-thu-ve-ca-100-trieu-moi-ngay-2017102608364341.chn

https://www.prnewswire.com/news-releases/minisos-advantages-in-the-retail-industry-clear-

in-the-market-of-tanzania-after-entering-the-scene-300678326.html

https://pdfs.semanticscholar.org/f89a/ee865f3fc95103fcd5db6cb61bbae1d371bc.pdf\

https://baodautu.vn/chieu-thuc-giup-miniso-can-luot-thi-truong-viet-nam-d72185.html

https://www.shs.edu.tw/works/essay/2016/11/2016111407513114.pdf

Group Members
1. Nguyễn Minh Khôi – IELSIU17032

2. Nguyễn Cao Trí – IELSIU17122

3. Phạm Thanh Xuân – IELSIU17034

4. Lê Ngọc Vân Như – IELSIU17060

5. Phan Thúy Quỳnh Lan – IELSIU17082

6. Nguyễn Huy Trọng Nhân – IELSIU17045

7. Phạm Trần Minh Thủy – IELSIU17006

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