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M8 - Digital Commerce I

This document discusses digital citizenship and digital commerce. It defines digital commerce as the buying and selling of items or services through the internet. Some key points made include: - The digital economy enables electronic commerce and trade through digital technologies and the internet. - E-commerce in Indonesia is growing aggressively due to factors like the growing middle class, increased internet penetration, and financial technology advances. - Popular online marketplaces in Indonesia include Tokopedia, Shopee, and Lazada, which see high monthly visitor numbers. - Common e-commerce trends in Indonesia involve more flexible payment options, customized products, and social media influencing purchases.

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Annisa Putri
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95 views18 pages

M8 - Digital Commerce I

This document discusses digital citizenship and digital commerce. It defines digital commerce as the buying and selling of items or services through the internet. Some key points made include: - The digital economy enables electronic commerce and trade through digital technologies and the internet. - E-commerce in Indonesia is growing aggressively due to factors like the growing middle class, increased internet penetration, and financial technology advances. - Popular online marketplaces in Indonesia include Tokopedia, Shopee, and Lazada, which see high monthly visitor numbers. - Common e-commerce trends in Indonesia involve more flexible payment options, customized products, and social media influencing purchases.

Uploaded by

Annisa Putri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Digital Citizenship

Digital Commerce
Dr. dr. Matrissya Hermita., MSi., M.IKom
Prof. Dr. Ir. Budi Hermana, MM.
Dr. Lana Sularto, SE., MMSI
Dr. rer. nat. Avinanta Tarigan
Iman Murtono Soenhadji, PhD.

COLORING THE GLOBAL FUTURE


Digital Citizenship
Digital Digital Security & Digital
Access Safety Law

Digital Digital Digital Health &


Communication Etiquette Wellness

Digital Digital Rights & Digital


Literacy Responsibilities Commerce
Digital Citizenship : Digital Economy
What is The Digital Economy?
The digital economy enables and executes the trade of goods and services through
electronic commerce on the Internet” – OECD (2013)

“...an economy based on digital technologies (sometimes called


the internet economy)” - European Commission (2013)

“The digital economy refers to an economy based on digital technologies, although we


increasingly perceive this as
conducting business through markets based on the
internet & the World Wide Web”
- British Computer Society (2014)
“That part of economic output
derived solely or primarily from
digital technologies with a business
model based on digital goods or
services”
- Bukht and Heeks (2017)
Sumber: Digital Economy Report (UNCTAD, 2019)
Sumber: Digital Economy Report (UNCTAD, 2019)
Value In The Digital Economy

Sumber: Digital Economy Report (UNCTAD, 2019)


From linear production to feedback
loops in the digital economy

Sumber: Digital Economy Report (UNCTAD, 2019)


Digital
Commerce
Digital Commerce or electronic commerce is the action of buying or
selling items or services through the use of the internet
(Ribble, 2004)

Jual beli online


situs komersil, situs lelang, dan internet

Jual beli “virtual merchandise”

Media subscriptions
(Itunes, Netflix dll)
Rp294 triliun Est.$40 miliar (2021)
kapitalisasi pasar 2019 McKin
sey
Penyebab pasar e-commerce Indonesia tumbuh sangat agresif :
Masyarakat kelas menengah tumbuh sangat
signifikan (21% dari total populasi 2019)
Penetrasi internet yang makin tinggi.
Makin majunya teknologi finansial (66% populasi
bankless 2018)

Suntikan dana dari investor luar (misal :


Alibaba investasi $1,1 miliar di Tokopedia)

Perusahaan mulai membangun online presence


1. Tren Produk Ramah Lingkungan (87% konsumen tertarik membeli berkontribusi
positif pada lingkungan)
2. Cara Pembayaran Lebih Fleksibel (OVO Paylater, Shopee Paylater, dan Go-Pay Later
meningkatkan penjualan hingga 30%)
3. Online Marketplace via Google (Google Shopping menaikkan tingkat konversi di e-
commerce hampir 17%)
4. Berkembangnya Layanan Ekspedisi
5. Populernya Customized Product (produk Kesehatan, kecantikan dll)
6. Media Sosial Jadi Tempat Berbelanja
7. Pengalaman Berbelanja yang Lebih Baik dengan Adanya AR dan VR
(kacamata, IKEA dll)
8. Pembayaran Sistem COD yang Masih Jadi Andalan
Online Marketplace Terbaik di Indonesia dan
TrenAsia, per Agustus 2020
Inovasinya
93 juta.visit / bulan
Layanan inovatif : Flash Sale, Super Deal, diskon momentum. & Gamifications.

86 juta.visit / bulan
public figure sebagai brand ambassador mereka, fitur Quick Reply, fitur Tokopedia
Play pembeli bisa ikut serta dalam live shopping, Bagi penjual : fitur Summary
Sales and Order
35 juta.visit / bulan
layanan Buka Pengadaan sebagai solusi bagi perusahaan, UMKM, dan
pemerintah yang memerlukan layanan e-procurement

22 juta.visit / bulan
layanan #UpgradeUMKM agar pengusaha UMKM menggunakan layanan e-
ommerce lazada.
18,3 juta.visit / bulan
Blibli membantu proses distribusi beras ke seluruh
Indonesia
Gaji Generasi Z dan Milenial Banyak Dibelanjakan di E-Commerce
Jadwal Belanja Konsumen di E-
Commerce Kebanyakan di Siang Hari
15% Senin-Rabu ,
14% Kamis-Sabtu,
13% Minggu

How Social Media


Influences Purchase
Decisions
Produk
Fesyen
Primadona
E-Commerce

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