A

DISSERTATION REPORT

ON

“Comparative study between Lo’real and Tresemme shampoo”

Submitted To

TEERTHANKER MAHAVEER
INSTITUTE OF

MANAGEMENT AND TECHNOLOGY

In Partial Fulfilment of the Requirement of the Degree of

Bachelor of Business Administration (BBA)

SESSION: 2014-15

TEERTHANKER MAHAVEER UNIVERSITY

MORADABAD
Guided By: Submitted by:

Mrs. Smita Srivastava Naina Kansal

Assistant Professor TMG1401145

BBA 6 th Sem

1
 CERTIFICATE

This is to certify that Ms. Naina Kansal is

pursuing three year full time Bachelor of Business
Administration (BBA) Course from Teerthanker
Mahaveer University, Moradabad as regular student,
in session (2012-15).

In compliance with the provision/guidelines of

Teerthanker Mahaveer University, Moradabad, He
has been assigned a dissertation project. The project
work has been genuinely carried out by the student
for the duration specified by the university.

She has made sincere efforts in the completion of

the

Project work

Mrs. Smita Srivastava

(Project Guide)

2
 STUDENT DECLARATION

I Naina Kansal hereby declare that the project

work presented in this dissertation report entitled
“Comparative study between Lo’real and
Tresemme shampoo ” for the fulfilment of the
award of Bachelor of Business Administration
(BBA) from Teerthanker Mahaveer University,
Moradabad is based on my work in Moradabad.
The project embodies the result of original work
and studies carried out by me and the contents of
the project do not form the basis for the award of
any other degree to me or to anybody else.

Naina Kansal

BBA 6th sem

TMG1401145

3
 ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge

my deepest sense of gratitude towards all those who helped
me in the successful execution of this project.

I would like to thanks Principal Prof. (Dr.) Vipin Jain and

HOD-Management Mr.Paritosh Sharma for his able
guidance. I also extend my gratitude towards Course Co-
ordinator Mr.Satyendra Arya (Project In charge), who
entrusted me for the completion of this project in the present
form.

I am highly indebted to my Project Guide Mrs. Smita

Srivastava whose constructive counselling and able guidance
helped me immensely in bringing out this project in the
present form.

The acknowledgement would be incomplete without thanking

my family and friends who were a big support throughout.

Naina Kansal

BBA-6th Sem

TMG1401145

4
INTRODUCTION

I Naina Kansal of bba 6 th SEM is doing a dissertation report

on the topic “Comparative study between LO’REAL and
TRESEMMÉ shampoo”.

This report aims at studying the level of satisfaction among

customers towards the above mentioned shampoos and their
preferences as well.

The data that has been used in the report is primary data and I
collected the information through questionnaires.

Sampling unit is LO’REAL and TRESEMMÉ shampoo for

my report and sampling type is random.

A hair care product- shampoo, is one of the biggest need of

the people around the world. May it be a kid, man or woman
everyone requires a hair cleanser. Shampoo is commonly
available in a liquid form. It is used by applying it to wet hair,
massage it for some time and then rinse it off.

The only motive of a shampoo is to remove all the dirt and

dust from the hair and leaving them clean. There are many
problems faced by people related to hair. Some of them are:
Damaged

Hair, dull hair, split ends, rough hair, breakage of hair, hair
fall, dandruff, unmanageable hair, and colour treated hair etc.

There are a lot of ingredients used to produce a shampoo to

fight the above mentioned problems of hair. Some of the
commonly used ingredients are-

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Ammonium chloride, glycol, sodium lauryl sulphate, citric
acid, polylobate, water, quaternion, protamine, beta glucan
etc.

There are a large number of shampoos available in the market

to choose from. People can easily choose from the available
variants according to their requirements and hair related
problems. There are shampoos for infants, kids, male and
female.

BABY SHAMPOO.

Baby shampoos are very light and are formulated in such a

way so that it does not cause irritation, stinging or burning
sensation if it comes in contact with eyes. One of the
popularly known brand all over the world for infants and kids
is Johnson and Johnsons.It has a no more tears formula.

Tresemme is one of the well-known brands which produces

hair care products. A wide product range is available in the
market for the people according to their different hair related
problems.

Tresemme is owned by Company (1947-1968) and Alberto-

Culver(1968-2010).It was introduced in the year 1947.The
tagline of Tresemme is –Professional. At your fingertips. The
company has a website in its own name for the convenience
of the people. The company captures the worldwide markets.
The product range of TRESemmé includes shampoos,
conditioners, hair gels, hairsprays, and other styling products
for hair.

The company follows the marketing mix concept for its better
control over the market .i.e. Product, price, place and
promotion .In the product category it answer the following
questions:

6
What are the features?

How does it work?

How is it branded?

What are the different variants?

In the price category it answer the questions:

What is the monetary value according to weight?

Are there any discounts or offers offered by the brand?

In the place category it answers:

Where is the product located?

Distribution channels?

In the promotion category it answer the following questions:

Where to promote the product?

What are various sources that can be used to promote the

product?

7
Lo’real is one of international brands producing hair care, skin
care, cosmetics, sun protection, makeup, perfumeries etc. The

Company is also active in dermatology, toxicology,

nanotechnology, tissue engineering etc.

The company was founded in the year 1909 around 107 years
ago, by Eugene schueller. It has its headquarters in France. It
too has a website in the name of the company to solve various
problems of the people worldwide. The products of the
company are available in supermarkets, pharmacies, and big
retail stores.

It also produces a wide range of products keeping in mind the

key requirements and demands of the people worldwide.
There are different variants of different products of the brand
available for the people to choose from.

Different types of ingredients are used in the making of the

product to suit different types of hair problems. All the
necessary details are provided at the back of the product.

The price value the product is comparatively higher than the

available hair care range in the market. It also holds unique
packaging and advertisement tools for its promotion
worldwide.

8
9
COMPANY PROFILE

LO’RÉAL.

A French cosmetic company L’Oréal S.A. is headquartered in

Clichy, Haunts-de-Seine., with its registered office in Paris.
The guiding principles of the company included research and
innovation. Today the current number of employees employed in
the company is 20,000.

Finance being a major part of any business was provided to

the company by Schueller and meetings were held for La
Cagoule at its headquarters.

The company produces a wide variety of products including

permanents, beauty and skin care products, hair care products,
makeup and cosmetics etc. Therefore the products are found
in a wide distribution chain from hair salons to hyper,
supermarkets, pharmacies and direct mail etc.

The advertising slogan of L’Oréal is, “Because I’m worth it”,

which was replaced by “Because you’re worth it” in the year
2000.The slogan was again changed in late 2009 to “Because
we’re worth it”.

Available Variants of LOREAL Shampoo:

1. Lo’real total repair 5 shampoo.

2. Lo’real colour protecting shampoo.

3. Lo’real absolute repair shampoo.

4. Lo’real Paris fall repair anti hair fall shampoo.

10
5. Lo’real professional liss ultime shampoo.

6. Lo’real instant clear anti dandruff shampoo.

7. Lo’real paris eversleek shampoo.

11
 PRODUCT STRATEGY

Lo’real basically deals in 4 main division:

1. Consumer Product.

2. Professional product.

3. Active Cosmetics.

4. Luxury products.

12
 consumer
product

luxury professional
products LOREAL product

actice
cosmetics

13
PACKAGING STRATEGY

Most Lo’real makeups products are not bubble wrapped on.

Its display are elegant, who gets up close and personal with
their sister viewers, confiding that yes, Lo’real DOES cost a
little more.

But I’m Worth It!

It creates a customer satisfaction and so they are willing to

pay a little extra for the product. The packaging strategy of the
products creates a brand image in the minds of customers. All
products of Lo’real pass the International Standards of testing.
The different products of Lo’real are available in the market
in different sizes and different price ranges.

LO’REAL-MARKETING MIX

LOREAL is one of the largest companies that deals with

personal care industry in the world. The company was
founded in the year 1909, and it had its head office in
Paris.Loreal is an international brand of cosmetics with vast
and varied interests in different fields like:

Engineering, dermatology, toxicology etc.

There are some companies in India which provides

competition with Lo’real:

Hindustan unilever.

Himalaya.

Emami.

The 4 Ps of marketing mix includes:

Product

Price

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Place

Promotion.

1. PRODUCT

Lo’real, an international brand with a wide range of cosmetics

and skin care products produces a large variety of goods for
its customers according to their needs and preferences
maintain a international brand standard in the maket.All of the
products produced go through a international standard of test
to ensure best quality and gaining maximum customer
satisfaction.

Lo’real basically deals in below mentioned 4 categories of

products:

1. Active cosmetics.

2. Luxury products.

3. Consumer products.

4. Professional products.

2. PRICE.

The biggest source of revenue for the Lo’real Company were

the products related to consumer goods category. Many
products of the company belong to high quality division, so
the company has to maintain a particular pricing policy for
those products. The has taken a decision to maintain a value
added pricing policy to all of its products.

Sometimes to capture a new segment or section of the market

the company provides certain discount offers on its different
products, with attractive packaging. This helps the company
to reduce price and improve sales of the company, thereby
increasing the overall future revenues.

15
3. PLACE.

The research and development centres of Lo’real are in six

places across the globe such as Japan, US, China, France etc.

The products of the company are made available in around

one hundred and thirty countries of the world.

Lo’real has a website in its own name and also has tie ups
with other shopping sites on internet. Besides this, a large
variety of its products are available in the market in various
outlets mainly, perfumeries, salon, pharmacies, supermarkets
and so on. With all required information the people can
purchase its products from any part of the world.

In the present era internet has become the most easily

accessible outlet for people to shop from.

In Pune, the city of Maharashtra, India the company has set up

its manufacturing plant. Many of the products are produced in
this plant and the rest are imported from abroad.

However the company has hired skilful and trained

hairdressers who work in their salon across the world and
provide best services to the customers. It includes various
treatments and creating awareness campaigns that also helps
in gaining market place. Salons are for both men and women.

4. PROMOTION

Lo’real is an international brand and so the advertisements are

also of premium level. To attract a wide range of customers
various promotion methods are used by the company like
print media, radio, television channels, internet, fashion
magazine etc.

16
Many products are provided with other products as free
samples. This is also one of the ways if the company to
capture big market of the world around.

17
18
19
 COMPANY PROFILE

TRESEMMÉ

An American brand of hair care products Tresemme was first

manufactured by Godefroy manufacturing company, in
St.Louis,Missouri,United States started in 1947.The product
was named after the hair care expert Edna Emme.The first
market of the product line were only salons. However, as the
product line became more popular it was also marketed in
Supermarkets and Pharmacies. The brand was then purchased
by Alberto in 1968, and later by Unilever in 2010.The product
line developed further as new products were added to it.

PRODUCT RANGE.

The product line creates a large variety of formulas to suit

different types of hair problems at an affordable price range.
The brand is becoming popular day by day because of the
quality it provides to its customers and also because of the

20
reasonable price. So given hereby is a list of top 15
TRESemmé shampoos which are available in the market or at
online stores.

1. Tresemme smooth & shine shampoo.

2. Tresemme climate control shampoo.

3. Tresemme keratin smooth shampoo.

4 .Tresemme hair fall Control shampoo.

5. Tresemme deep cleansing shampoo.

6. Tresemme flawless curls.

7. Tresemme colour revitalize shampoo.

8. Tresemme fresh start moisturizing waterless foam

shampoo.

9. Tresemme moisture rich Shampoo.

10. Tresemme naturals nourishing moisture shampoo.

11. Tresemme anti breakage shampoo.

12. Tresemme anti-quiebre shampoo.

13. Tresemme anti sponge shampoo.

14. Tresemme naturals vibrantly smooth shampoo.

15. Tresemme 24hour body shampoo.

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22
 INGREDIENTS IN TRESemmé

SHAMPOO.

Tresemme has become the most popular line of hair care

products that brings salon like quality for its customers at a
reasonable price. However the ingredients used in
TRESemmé shampoo are as follows:

Sodium, perfume, sodium, laureth, sulphate, biotin,

sodiumhydroxide, panthenol, hydrolyze, silk, sodium, chloride,
urea, disodium, phosphate, disodiumedta, lysine hydrochloride,
water, glycoldisterate, etc.

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MARKETING DIARY – THE TRESemmé

ZONE.

The Marketing Mix

24
The 4 Ps of Marketing Mix helps to know the important
fields where the product needs to be improved.

The 4 Ps answer the following questions, in the context of

TRESemmé shampoo:

PRODUCT

Customer’s Needs: Remove split ends, salon styled hair

25
Where and the customer will use it? : To wash hair.

In what packaging does it come? : Sachet/Bottle.

Weight (in ml.): 8ml, 100ml, 200ml, 600ml.

PRICE

MoneyValue:8ml-Rs.3.00,100ml-Rs.68,200ml-Rs.135,600ml-
Rs.295.

Discounts given to traders or retailers: Retailers get attractive

trade discounts.

PLACE

Location of product: Large retail stores.

PROMOTION

Time of promotion: Throughout the year as it is a daily use

product.

How to promote: Through television advertisements, print

media, Sampling, hair styling fests, etc.

SALES MANAGEMENT

IN TRESEMME.

Promotion of sales is different from advertising the product

through print media, personal selling and public relations. It
basically involves marketing of the product.

To gain maximum customers Tresemme usually attracts its

customers by decreasing the prices of its products. Therefore
the process is known as consumer sales promotion. Trade

26
Sales Promotion takes place when the products are targeted to
wholesalers and retailers.

Tresemme also provides certain offers to its customers by the

way of premium/bundling ,where if a customer purchases a
shampoo there may be a deal where the customer may get a
conditioner free with it.

Tresemme also do sampling of the products. They provide

sachets or small bottles of shampoo, gels or conditioners etc.
Along with newspapers.

SEGMENTATION,TARGETING,

POSITIONING.

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Tresemme goes through a process of segmentation which
includes division of market into small units or groups on the
basis of certain factors.

It helps the marketers to know the different customer

requirements more effectively. The company produces the
products in different sizes and packaging according to
different segments of the market as the they will exactly know
what the consumer needs and wants.

To have a good market segmentation, it must have 4 important

features:

1. Sustainability.

2. Identifiability.

3Resonsiveness.

4. Accessibility.

The next task after segmentation is targeting the market. They

usually target a particular market which helps to attract

28
customers with single marketing mix by the way of
concentrated targeting method.

Also to create a place in customer’s mind the company needs

to know where they should position their products in the
market

29
LITERATURE REVIEW

Sridhar and Obaidullah (1992) Customer satisfaction is a very

crucial and important thing for business. Without customer
satisfaction no business can ever find its ideal customers for
the products to be sold. The main objective of customer
satisfaction should be to showcase such products that satisfy
the need of the customers. It is important to have good
customer satisfaction level with the consumers so that they
don’t switch over other brands easily. This further helps in
making the brand stronger.

Kelly and Brink (1964) said that Promotion of any product or

service is to harmonize with the initiative of all the sellers
effort’s and to bring in channel of influence and information
to make sure that product made or service prepared gets
delivered in the best possible way.

Greean and Aldesron (1965) stated that Customer satisfaction

is crucial in deciding that which brand or which product will
stay for longer in the market and how the product life cycle
can be restored to to get the profit margins as high as they
were in the starting.

Lindsey (2004), Schultz(1999), and Kumar Sharma while

talking about promotional strategies said that all the demands
of a consumer can be satisfied if the following three points are
kept in mind which are:

1) To inform the consumers about the product and the service

distinguish the people’s wants and by telling them satisfying
characteristics and product’s ability as well.

2) By reminding the consumers about the important roles of

the product and about its consumption period wise.

30
3) By persuading the consumers and the buyers to keep
purchasing the product or the service.

Sharma and Kumar (1999) said that the three types of

promotion in the business world are: Informing type
promotion, persuading type promotion and reminding type
promotion. Firstly informing type promotion is necessary to
make the customer aware about the brand and the product that
has been launched into the market. Secondly, persuasive type
promotion is to create an urge in the mind of the consumers to
buy it.Thirdly, reminding type promotion is to remind the
consumers about the products future possibility and aspect.

Zeitthaml & Bitner 2003 said that the activities related to

promotion in the beginning are more complex if the product
that has been launched is new and expensive. Whereas if a
firm uses intermediary frequently then they generally do no
gain much profit in selling of the product in the market.

Koekemoer, 2004 Customer satisfaction is an important aspect

of any marketing effort taken in. Fundamentally if we talk it
actually means that the customer has started to rely on the
brand and it has now gained importance in the mind of the
consumers. It is important to study customer satisfaction as it
helps to uncover the advantages and disadvantages of what
and how the customer wants the product to be like.

Strydom, 2005 He said that many factors are responsible to

boost up the promotional efforts and the most important
among that is the choice available to the customers in the

31
market and for that promotion is necessary to initiate the
buying by the consumers.

(Hughes & Fill 2008) In promotional mix we explain the

activities used for promotion that the organization undertakes.
Promotion is considered one of the important marketing P’s
and is a direct way in which an organization directs its goals
and services.

32
OBJECTIVES:

 To study the customer satisfaction towards Lo’real and

Tresemme shampoo.
 To study customer preferences towards Lo’real and
Tresemme Shampoo.

33
RESEARCH METHODOLOGY INDEX

Data Type Primary Data

Sampling Unit L’Oréal and Tresemme
shampoo.
Sampling Type Random.
Sample Size 50.
Research Tool Pie chart.
Type of Research Analytical.
Data Collection Method Questionnaire.
Area Moradabad.

34
Q.1.Have you ever tried Lo’real or Tresemme shampoo?

a) YES.

b) NO.

YES NO

10%

90%

INTERPRETATION

35
90% people say YES.

And 10% people say NO.

36
Q.2. How often do you use a shampoo?

a) Once a week.

b) Twice a week.

c) Thrice a week.

d) Daily.

ONCE TWICE THRICE DAILY

10% 12%

14%

64%

INTERPRETATION

12% people say that they use shampoo 0nce a week.

64% people say that they use shampoo twice a week.

14% people say that they use shampoo thrice a week.

10% people say that they use shampoo daily.

Q.3.Which shampoo do you prefer to buy the most?

a) Lo’real.

b) Tresemme.

37
 LOREAL TRESEMME

40%

60%

INTERPRETATION

40% people prefer to buy Lo’real.

60% people prefer to buy Tresemme.

38
39
Q.4. Whose price do you find more reasonable?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

42%

58%

INTERPRETATION

40
42% people find Lo’real price are reasonable.

58% people find Tresemme price are reasonable.

41
Q.5 Whose packaging do you find more attractive?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

12%

88%

INTERPRETATION

12% people find the packaging of Lo’real attractive.

88% people find the packaging of Tresemme more attractive.

42
Q.6 What do you prefer to buy the most?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

34%

66%

INTERPRETATION

43
34% people prefer to buy a sachet.

66% people prefer to buy a bottle.

44
Q.7 Whose advertisement do you find more attractive?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

34%

66%

INTERPRETATION

45
34% people like the advertisement of Lo’real.

66% people like the advertisement of Tresemme.

46
Q.8 Do you think Lo’real or Tresemme shampoo provides
offers or discounts during occasions?

a) YES.

b) NO.

YES NO

50% 50%

47
INTERPRETATION

50% thinks Lo’real provides offers during occasions.

50% people on the other hand thinks that Tresemme provides

offers during occasions.

48
Q.9 Which brand offers are better and useful?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

40%

60%

INTERPRETATION

49
40% people think Lo’real provides better offers.

60% people think that Tresemme provides better offers.

50
Q.10 What influences you to buy Tresemme or Lo’real
shampoo?

a) Advertisement.

b) Price.

c) Packaging.

d) Quality.

51
 ADVERTISEMENT PRICE
PACKAGING QUALITY

26%

50%
8%

16%

INTERPRETATION

26% people get influenced by advertisement of the shampoo.

8% people are influenced by the price.

16% people are influenced by its packaging.

50% people purchase shampoo because of its quality.

52
53
Q.11 Which professional salon would you like to go?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

44%

56%

INTERPRETATION

54
44% people would like to go to L’Oréal’s professional salon.

56% people would like to go to Tresemme professional salon.

55
Q.12. What quality do you seek in your shampoo?

a) Hair fall rescue.

b) Salon smooth and shine.

c) Total Repair.

d) Damage Control.

e) Others.

Hairfall Rescue Salon smooth and shine.

Total repair Damage control

12%
18%

38%
32%

INTERPRETATION

12% people prefer to buy hair fall rescue.

38% prefer to buy salon smooth and shine.

32% prefer to buy total repair shampoo.

18% people prefer to buy damage control shampoo.

Q.13. How often do you switch between Lo’real and

Tresemme shampoo?

56
a) Monthly.

b) Frequently.

c) Never.

MONTHLY FREQUENTLY NEVER

26%

50%

24%

INTERPRETATION

26% people monthly switch between their shampoos.

24% people frequently switch between their shampoos.

50% people never switch between their shampoos.

57
Q.14 Which brand gives you more satisfaction?

a) Lo’real.

b) Tresemme.

LOREAL TRESEMME

44%

56%

INTERPRETATION

44% people are satisfied with Lo’real shampoo.

56% people are satisfied with Tresemme shampoo.

58
Q.15. Which brand’s quality do you find the best?

a) Lo’real.

b) Tresemme.

LOREAL 2nd Qtr

42%

58%

INTERPRETATION

42% people find Lo’real provides best quality.

58% people find that Tresemme provides best quality.

59
60
FINDINGS OF THE STUDY.

1. Number of people says that they have used Lo’real or

Tresemme shampoo.

2. Number of people use shampoo twice a week rather than

once, thrice or daily.

3. A large group of people think that the packaging of

Tresemme is more attractive.

4. People find advertisements of Tresemme more attractive.

5. People are mostly influenced by the quality of the shampoo

that it provides rather than other features like packaging,
advertisement or price.

6. People are more satisfied with the use of Tresemme

shampoo.

7. People expect that the shampoo should provide them salon

like smooth and shiny hair.

61
CONCLUSION.

Through this market survey report I conclude that:

In this era, people are more careful about and aware about their
health and surroundings. They pay attention to their skin health and
hair related problems. Generally everyone face the problems of hair.
Hair problems are faced both by men and women. They desire to
have a product that leave their hair problem free.

People wish to have a product that may resolve all their hair related
problems. Therefore, many of the people use the above surveyed
two hair care brand products Lo’real and Tresemme. The products
of both the brands are used both by male and female. Most of the
people use shampoo twice a week. People mostly prefer to buy
Tresemme, because of its attractive packaging and innovative
advertisements.

People also think that the brands provide offers and discounts
during occasions. Many people prefer to buy a bottle. Most of the
people are influenced by the quality the product provides other than
their advertisement, packaging or price.

A wide range of variants are available in both brands of the

shampoo. People can choose easily among the available variants
according to their hair problem requirement like: damage control,
hair fall rescue, salon smooth and shine, total repair, anti-breakage
etc.

62
SUGGESTIONS.

1 The brands should lower the prices of the product so that

people may easily afford it.
2. A number of variants are not easily available in the market,
so it creates a chaos among people. Therefore the brands
should see that the different variants are easily available.
3. The brands should provide a range for kids too. As when it
is liked by adults, there is a hope that they can provide a
good variety for kids as well.
4. They should pay attention more on discounts and offers
during occasions and festive seasons.

63
LIMITATIONS

1. Tresemme has a strong nice fragrance which lasts for a long

time, which may sometimes create problem for those with
sensitive smelling capacity.

2. Tresemme product prices are high and so everyone may not

be willing to purchase it.

3. Lo’real being an international brand shampoo is also costly,

therefore might may also not fit in everyone’s budget.

4. All the variants of both the brands i.e Lo’real and

Tresemme may not be easily available everywhere.

64
 BIBLIOGRAPHY

Book:
 Kothari, C.R., Research Methodology, New Age
Publications.
 Malbotra, NNaresh K., Marketing research, An Applied
Orientation. Fourth Edition. Pearson Prentice Hatt. 2005,
Part II, 71-340.
 Chisnall, PM (1985). Marketing: A Behavioural Analysis.
2nd edn. MeGraw-Hill.
Newspapers
 Time of India
 Financial Express
 Economic Times
Websites
 http:en.wikipedia.org\wiki\Brand

65
QUESTIONNAIRE

Name:

Age:

Gender:

Occupation:

Phone No.:

Q.1.Have you ever tried Lo’real or Tresemme shampoo?

a) YES b) NO.

Q.2.How often do you use a shampoo?

a) Once a week b) Twice a week

c) Thrice a week d) Daily.

Q.3.Which shampoo do you prefer to buy the most?

a) Lo’real b) Tresemme.

Q.4.Whose price do you find more reasonable?

a) Lo’real b) Tresemme.

Q.5.Whose packaging do you find more attractive?

a) Lo’real b) Tresemme.

Q.6.What do you prefer to buy the most?

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 a) Sachet b) Bottle.

Q.7.Whose advertisement do you find more attractive?

a) Lo’real b) Tresemme.

Q.8.Do you think Lo’real or Tresemme shampoo provides

offers or discounts during occasions?

a) YES b) NO.

Q.9.Which brands offers are better and useful?

a) Lo’real b) Tresemme.

Q.10.What influences you to buy Lo’real or Tresemme

shampoo?

a) Advertisement b) Price

c) Packaging d) Quality.

Q.11.Which professional salon would you like to go?

a) Lo’real b) Tresemme.

Q.12.What quality do you seek in your shampoo?

a) Hair fall rescue b) Salon smooth and

shine

c) Total repair d) Damage control.

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 e) Others

Q.13.How often do you switch between Lo’real and

Tresemme Shampoo?

a) Monthly b) Frequently

c) Never.

Q.14.Which brand gives you more satisfaction?

a) Lo’real b) Tresemme

Q.15.Which brand’s quality do you find the best?

a) Lo’real b) Tresemme.

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