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Capstone Answers

The document discusses several weeks of research studies: Week 1 studied factors encouraging usage of Google Pay and problems customers faced, including usage during the COVID-19 pandemic. Week 2 analyzed factors affecting the rise of over-the-top (OTT) platforms and their usage among youth, finding that charges, content quality, genres, language, and consumer behavior patterns influence OTT platform growth. Week 3 provided links to manipulation and measurement materials used in an experiment measuring how deception affects interpersonal communication.

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46 views3 pages

Capstone Answers

The document discusses several weeks of research studies: Week 1 studied factors encouraging usage of Google Pay and problems customers faced, including usage during the COVID-19 pandemic. Week 2 analyzed factors affecting the rise of over-the-top (OTT) platforms and their usage among youth, finding that charges, content quality, genres, language, and consumer behavior patterns influence OTT platform growth. Week 3 provided links to manipulation and measurement materials used in an experiment measuring how deception affects interpersonal communication.

Uploaded by

krunal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Week 1

1) Women will outperform…


2) In certain conditions…
3) They wanted to find out…
4) Explicit…
5) They weren’t sure…
6) The studies they reviewed had wide ranging…

Peer graded-
1) Consumer is satisfied with google pay and they are using it to pay their bills.
2) To study the factors encouraging the usage of google pay and the problem faced by the
customer. To understand the use of Gpay in the covid 19 situation

Week 2

Peer graded-

1) OBJECTIVE: • To study the factors affecting the rise of OTT platforms. • To analyze the usage
of OTT by youth. . HYPOTHESIS: Consumers have accepted this OTT platform and, in the
future, will continue to use it. RESEARCH METHOD: The study is conducted among all ages to
infer their consumption of different OTT platforms. The study is conducted through the
distribution of questionnaires online and a total of 179 responses were collected. The study
uses both primary data and secondary data. 6.1. Primary data: The primary data has been
collected through random sampling, from the sample respondents through the schedule
with the help of a questionnaire which was distributed online. OBJECTIVE: • To study the
factors affecting the rise of OTT platforms. • To analyze the usage of OTT by youth. .
HYPOTHESIS: Consumers have accepted this OTT platform and, in the future, will continue to
use it. RESEARCH METHOD: The study is conducted among all ages to infer their
consumption of different OTT platforms. The study is conducted through the distribution of
questionnaires online and a total of 179 responses were collected. The study uses both
primary data and secondary data. 6.1. Primary data: The primary data has been collected
through random sampling, from the sample respondents through the schedule with the help
of a questionnaire which was distributed online.
2) The paper aims in identifying the factors affecting the over-the top (OTT) platform and its
growth in coming future. OTT once considered a luxury is a commodity today. In India the
number of consumers adapting this OTT are rapidly increasing. This paper highlights upon
the top players of OTT and the most widely used. The study shows effect of Charges, content
quality, genre, language, the behavioural approach of consumers towards OTT. The study
uses a questionnaire to collect the primary data of 179 users of OTT video streaming
platforms of India as respondents. The outcome will help the managers to define new
striking strategies which will lead to the increased growth of the OTT platform.

Week 3

Peer graded

1) https://coursera-assessments.s3.amazonaws.com/assessments/1637559205042/0a3f7068-
f421-4b33-e413-639a13ce1093/Measurement.pdf
The manipulation materials. Please provide your measurement material, based on the
collective detailed design provided here. This should be a list of one or more test or
questionnaire items that will be used to measure the dependent variable and any control or
background variables. Don't forget to indicate what the response options are. If you submit
test material intended to measure an ability, don't forget to indicate what the correct
response options are.
2) https://coursera-assessments.s3.amazonaws.com/assessments/1637559361186/b33aaea4-
1668-41e1-8094-905e758eb00a/Manipulation.pdf
it is a theory of deceptive discourse design, authored by interpersonal communication
scholar Steven McCornack. IMT argues that when deceiving others, people play with or
"manipulate" relevant information in myriad ways within their discourse.

Week 4

1) Attach wordfile called “Documenting the methods”


• materials - what instruments were used, provide: number of test/questionnaire items,
example item, number and type of response options, minimum and maximum possible score
on the dependent variable, description and example of manipulation material, cover story
etc. See this page for the raw materials that were used and the link to the questionnaire. •
Participants and procedure - How were people recruited to participate, were there any
exclusion criteria, what procedures were used to assign participants to conditions, request
for informed consent, debrief participants etc. Please note that you don't have to list any
descriptive statistics like number of participants, mean age, number of men and women etc.,
since were still collecting data at this point.
2) RESEARCH METHOD: The study is conducted among all ages to infer their consumption of
different OTT platforms. The study is conducted through the distribution of questionnaires
online and a total of 179 responses were collected. The study uses both primary data and
secondary data. Primary data: The primary data has been collected through random
sampling, from the sample respondents through the schedule with the help of a
questionnaire which was distributed online. Secondary data: The secondary data has been
collected from standard reference books and various websites. The participants were the
random people from pune region, belong to different age group.

Week 5

Peer graded-

Enzo Ferrari's strong personality had served his company and racing team, Scuderia Ferrari, well
for decades. Internal tensions reached boiling point in November 1961. Long-time sales manager
Girolamo Gardini had long chafed at the involvement of Enzo's wife, Laura, in the company. The
two frequently argued, and their dispute became a crisis for the company when Gardini,
together with manager Romolo Tavoni, chief engineer Carlo Chiti, experimental sports car
development chief Giotto Bizzarrini, made an ultimatum to Ferrari, demanding the removal of
his wife from the company in a letter.

Week 6

Peer graded-

Attach the file ‘Test result’

https://coursera-assessments.s3.amazonaws.com/assessments/1637589875352/3733c028-
322b-4890-feb5-205f935e3659/Test%20Result.pdf

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